January 31, 2023
Lisa Maxwell
Director, Community Development Department
City of Alameda
Re: BIA Report, West Alameda Business Association
Please accept the BIA report including:
List of Current Board of Directors
Balance Sheet ytd December 2022
Profit & Loss ytd December 2022
Beacon Business Bank Statement December 2022 – transferring to Operating at Edward Jones Edward Jones Statement – Operating, Reserve and Restricted Edward Jones Statement December 2022 – Reserve Account Draft Budget 2023
In summary it has been a very rewarding year. Activities/events create an active walking district.
Friends of the West End has been very successful adding a good “vibe” to our events and community. Vacancies are at a minimum and our businesses are recovering.
We look forward to continuing our efforts for the betterment of our District and great collaboration between WABA and the City of Alameda.
Regards,
Linda
Linda Asbury
Executive Director
West Alameda Business Association
[email protected]
510.523.5955
WEST ALAMEDA BUSINESS ASSOCIATION
SUMMARY OF ACTIVITIES
FISCAL YEAR JULY 1, 2022 – JUNE 30, 2023
FISCAL YEAR JULY 1, 2023 – JUNE 30, 2024
IMAGE IS FROM THE 2022 GAY PROM HELD AT THE AL FRESCO DINING PARK TABLE
of contents
01 General Advocacy
02 Streetscape Advocacy
03 Placemaking on the West
End
04 Design Review Committee
05 Economic Development
06 Membership and Member
Outreach
07 Marketing and Future
Events
09 Board of Directors
08 Past Events
01 GENERAL
ADVOCACY
When scheduled: Tuesdays @ 2pm (City/DABA)
Monthly Government Relations and Economic, Development (Chamber) Monthly CARES (City Community Development)
Monthly Alameda Wellness Center/McKay Ave Project
Monthly WABA/DABA/City meeting
Monthly Friends of the West End meeting
Aria Market and Macondo assisted with city and county permitting issues.
Mediating between merchants, not able to disclose details.
Representing and speaking for our members remains extremely important.
This allows for instant information and resource exchange for our businesses and the City of Alameda. WABA participates on the following:
WABA is very involved with Merchant Relations/Interactions and Business Resource Assistance such as:
02 STREETSCAPE
ADVOCACY
There is constant surveillance of our sidewalks, garbage/recycling, tree and grate maintenance, and graffiti and planters. WABA provides input and sets priorities for the Landscape & Lighting fund on an annual basis. We are experiencing a significant pigeon dropping issue. Working with Vector Control, it’s been determined the pigeons are being fed by an individual. We are working with the property manager to identify and resolve this issue.
Until then, the sidewalk on the corner of Webster and Lincoln require extra oversite.
03 PLACEMAKING
ON THE WEST END
Lighting up Webster through holiday lights on light poles – December-April US flags. June – November
Pride. June-October
The lease for The Healing Garden/Al Fresco Dining Park, located at the Taylor/Webster lot, has been extended through December of 2023. Our intention is to retain the lot for community/WABA events until the property owner moves forward with his proposed development.
Over 60 events were held at this venue, bringing in thousands of people to Webster Street. Many non-profits used this space for their fundraising events that netted them approximately $30,000. The lot is cleaned on a weekly basis, as well at the beautiful drought-resistant landscaping.
We continue to work with businesses, new and existing, to maintain the historic character of Webster Street by reviewing their plans and proposals.
Many hours were invested in the active participation in the housing element of the general plan, working with Andrew Thomas, the City of Alameda, and the Planning Board on height and density concerns.
IE: “For clarification, WABA is unwavering in our support for housing development, and in particular, more affordable housing within our district. We support creative, innovative ideas with no density limits and will work on a solution that helps the city bring in even more housing than required while preserving the charm and feel of the Historic Webster Street District between Central and Lincoln”.
The DRC has met many times with the family that owns Oakland/Alameda Tire at 1825 Webster Street to discuss upgrades and the general use of the lot. Since then, the family has closed all operations of their business on the site and has listed the property for sale. We are currently working with the listing agent and the planning department as this is a great opportunity for needed housing, which it is currently zoned for.
04 DESIGN
REVIEW COMMITTEE (DRC)
05 ECONOMIC
DEVELOPMENT
1414 Webster Street (was US Bank – 8,350 sf)
1434 Webster Street
1436 Webster Street
1502 Webster Street
1541 Webster Street
1542 Webster Street
On a monthly basis, the Economic Development team connects with the listing agent or property owner of each vacancy for updated information. We have been very fortunate the maintain relatively few vacancies.
Current vacancies on Webster Street
06 MEMBERSHIP
AND MEMBER OUTREACH
We continue to offer marketing services for our members through WABA-created advertising pieces with no charge to our members. Any member event is heavily marketed through our newsletters and social media.
Our annual Membership Mixer & Election of Board members was held on November 11th at Fireside Lounge with over 25 in attendance. After taking a pause on hosting mixers, moving forward, WABA mixers will be scheduled at various businesses.
We create and send weekly newsletters (via mail chimp) to over 1,200 members and associates.
These are great information pieces on local happenings, city updates, events, and marketing opportunities.
Friends of the West End
This is now an established committee under WABA and residents surrounding the business district. The first event created a float for the city’s annual 4th of July Parade. It was an amazing entry and won an award for 2nd Place in the non-profit division. Members of FOTWE volunteer for WABA events, as well as community events. FOTWE now has 35 members, meeting monthly with community speakers with opportunities to be more involved in the community, specifically the West End.
Member Digital Marketing Program
We are excited to announce a new program for 2023 that provides free digital kiosks to all qualified WABA members. These electronic bulletin boards show upcoming events, information on local non-profits, fundraisers, and ads for locally-owned independent businesses. Each kiosk also acts as a digital sign for your business. You control all the content that appears on your screen. You can add and remove slides instantly through the website. It's perfect for showing your upcoming sales, events, specials and featured products.
We continue to support the Farmers’ Market on Tuesdays and Saturdays, which brings visitors to Webster Street from Alameda and the surrounding communities. Outlined below are some samples of events that we support year-round on the West End.
The West End Mercantile
The West End Mercantile is Webster Street's local maker's market featuring Bay Area artists selling handmade goods. The market is held at the Al-Fresco Dining Park on the 2nd Saturday of the month from 10 am to 3 pm. Shoppers can find a variety of products from jewelry, candles, clothing, pottery, fairy doors, and more! You can enjoy lunch from one of the many restaurants on Webster Street. or the visiting food trucks where you can sip an adult beverage while you shop, stay for a make-and-take, play a game and have lots of fun! This event is sponsored by the West End Arts District.
For more information visit: https://www.facebook.com/thewestendmercantile Magickal Market / Summer Moon Market / Summer Solstice / Witchfest These year-round markets are pet friendly, all ages community events with street parking, and are ADA accessible. Bites, beverages, and a variety of West End restaurants are featured for market attendees. Thirty-six alternative lifestyle vendors are typically present at these unique shopping experiences. Street markets have proven to be a great source of foot traffic on Webster Street for retailers, bars, and restaurants alike.
Brought to you by the Magical Night Market of Alameda and created by The Feathered Outlaw located at Webster Street between Haight & Taylor Street.
For more information visit our website at www.featheredoutlaw.com 07 MARKETING
EVENTS
07 MARKETING
AND FUTURE EVENTS 2022
January
1/29 “Much Ado About Nothing” Auditions
1/30 “Much Ado About Nothing” Auditions
February
2/12 West End Mercantile
2/12 Ann Moore – Yoga in the Park
2/26 Ann Moore – Yoga in the Park
March
3/11 2nd Fri Art Stroll
3/12 West End Mercantile
3/12 Ann Moore – Yoga in the Park
3/20 Sara – Baby Shower
3/26 Magickal Market – Feathered Outlaw’s 5-Year Anniversary Celebration 3/26 Ann Moore – Yoga in the Park
April
4/8 2nd Fri Art Stroll
4/9 West End Mercantile
4/9 Ann Moore – Yoga in the Park
4/22 Maya Lin PTA Fundraiser
4/23 Alameda Back Yard Growers
4/23 Ann Moore – Yoga in the Park
4/23 Much Ado About Nothing
4/24 Much Ado About Nothing
4/30 AAUW
4/30 Much Ado About Nothing
07 MARKETING
2022 (Completed Events)
07 MARKETING
2022 (Completed Events)
May
5/1 Much Ado About Nothing
5/13 2nd Fri Art Stroll
5/14 West End Mercantile
5/14 Ann Moore – Yoga in the Park
5/15 Ann Moore – Community Bike Ride
5/25 Lorrie Friends of the West End
5/27 Magical Market
5/28 Ann Moore – Yoga in the Park
June
6/4 Poster Contest - Gene Kahane
6/5 AFBP’s – Flea Market – Gene Kahane
6/7 Alameda Food Bank
6/8 Academy of Alameda
6/10 2nd Fri Art Stroll
6/11 West End Mercantile
6/11 Ann Moore – Yoga in the Park
6/18 Magickal Market / Feathered Outlaw Summer Solstice Event 6/24 Summer Moon Market
6/25 Jackie – LGBTQIA event
6/26 Gene Kahane – yard sale
July
7/4 Family BBQ- WABA
7/8 2nd Fri Art Stroll
7/9 West End Mercantile
07 MARKETING
2022 (Completed Events)
August
8/2 Plein Aire – Frank Bette Center
8/8 Alameda Food Bank Player's
8/12 2nd Fri Art Stroll
8/13 West End Mercantile
8/19 Alameda Food Bank Player's
8/20 Alameda Food Bank Player's
8/21 Alameda Food Bank Player's
8/26 Summer Moon Market
8/27 Alameda Food Bank Player's
8/28 Alameda Food Bank Player's
September
9/3 Alameda Food Bank Player's
9/4 Alameda Food Bank Player's
9/9 2nd Fri Art Stroll
9/10 West End Mercantile
9/30 Summer Moon Market
October
10/8 Pride in the Park Opening Celebration: Gay Prom!
10/14 2nd Fri Art Stroll
10/15 West End Mercantile
10/16 Gene Kahane - rehearsals
10/17 Gene Kahane - rehearsals
10/22 Magickal Market / Feathered Outlaw Witchfest 2022 10/29 Webster Street Trick or Treat & Waba’s Monsters & Mayhem
November
11/5 – Valerie – BD party
11/11 2nd Fri Art Stroll 5-9pm – ambient acoustic very low key 11/12 - West End Mercantile (?)
11/19 – Gene Kahane – garage sale
11/25 – Black Hat Market – 10-4
11/26 - Magickal Market / Feathered Outlaw Small Business Sat December
12/3 – Gene Kahane
12/4 – Gene Kahane
12/9 2nd Fri Art Stroll 5-9 pm – ambient acoustic very low key 12/10 - West End Mercantile
12/11 – Gene Kahane
Sat 12/17 - Magickal Market / Feathered Outlaw Yule Celebration 12/18 – Gene Kahane
07 MARKETING
2022 (Completed Events)
2022 (Completed Events)
07 MARKETING
2023 Upcoming Events
The following list of events are WABA
lead or sponsored by WABA.
April
4/7 Second Friday Art Walk
4/8 West End Mercantile
4/28 Magickal Market
May
5/12 Second Friday Art Walk
5/13 West End Mercantile
5/22 Halfway to Halloween event with the Menagerie Oddities Market 5/26 Magickal Market
June
6/9 Second Friday Art Walk
6/10 West End Mercantile
6/17 Sunset Sip & Shop
6/30 Magickal Market
July
7/4 4th of July Parade Afterparty
7/14 Second Friday Art Walk
7/15 West End Mercantile
7/22 Taste of West Alameda
7/28 Summer Moon Market
August
8/11 Second Friday Art Walk
8/12 West End Mercantile
8/19 Fleetwood Macrame Summer Fundraiser
8/25 Summer Moon Market
stock photo
September
9/8 Second Friday Art Walk
9/9 West End Mercantile
9/29 Summer Moon Market
October
10/14 West End Mercantile
10/21 Witchfest
10/28 WABA Halloween Event
November
11/11 West End Mercantile
11/24 Black Hat Friday
11/25 Shop Small Saturday
December
12/9 West End Mercantile
12/16 Midwinter Market
07 MARKETING
09 WABA
BOARD OF DIRECTORS
Sandy Russell - President
The Fireside Lounge
1453 Webster Street
Alameda, CA 94501
Term expires December 31, 2024
Daniel Hoy - Secretary
Architect
1551 Webster Street Suite B1
Alameda CA 94501
Term expires December 31, 2025
Chris VavRosky - Economic
Development
Kitchen of Alameda
1727 Webster Street
Alameda, CA 94501
Term expires December 31, 2025
09 WABA
BOARD OF DIRECTORS
John Lipp
FAAS/Thrifty Kitty
1509 Webster Street Alameda, CA
94501
Term expires December 31, 2025
Linda Asbury
Executive Director
1509-1/2 Webster Street
Alameda, CA 94501
510.523.5955
[email protected]
09 WABA
BOARD OF DIRECTORS
Marie Ortega
Events + Marketing + Social
Media
Feathered Outlaw
1506 Webster Street
Alameda, CA 94501
Term expires December 31, 2023
Tanoa Stewart
A Town Booking Agency
909 Marina Village
Parkway #357
Alameda, CA 94501
Term expires December 31, 2023
Constance Garcia
Events & Marketing
The Menagerie Oddities Market
Term expires December 31, 2024
09 WABA
BOARD OF DIRECTORS
Tina Vasconcellos, Ph.D.
College of Alameda
Alameda, CA 94501
Term expires December 31, 2023
Pia Barton
Malaya Botanicals
1542 Webster Street
Alameda, CA 94501
Term expires December 31, 2023
Carrie Madarang
Events + Friends of the West End
Term expires December 31, 2024
Jan Feb MarchApr May Jun Jul Aug Sep OctNovDec TotalIncome INCOME MEMBERSHIP & FEES BIA Fees 10,000.00 15,000.00 20,000.00 20,000.00 15,000.00 80,000.00 Sponsorship 10,000.00 10,000.00 10,000.00 10,000.00 40,000.00 Associate Members 150.00 150.00 150.00 150.00 600.00 Total MEMBERSHIP & FEES$ 0.00 $ 0.00 $ 10,000.00 $ 0.00 $ 25,150.00 $ 20,150.00 $ 20,150.00 $ 25,150.00 $ 0.00 $ 0.00 $ 10,000.00 $ 120,600.00 PARKING PASS PROGRAM 450.00 450.00 450.00 450.00 1,800.00 $ 0.00 ATM 125.00 125.00 125.00 125.00 125.00 125.00 125.00 125.00 125.00 125.00 125.00 125.00 1,600.00 Total Income $ 125.00 $ 125.00 $ 10,575.00 $ 125.00 $ 10,125.00 $ 25,725.00 $ 20,275.00 $ 20,375.00 $ 25,725.00 $ 125.00 $ 125.00 $ 10,575.00 $ 124,000.00 Expenses EXPENSES GENERAL EVENT EXPENSES
GENERAL ADMINISTRATION COSTS
OFFICE EXPENSES -Cleaning service80.00 80.00 80.00 80.00 80.00 80.00 80.00 80.00 80.00 80.00 80.00 80.00 960.00 -Office Supplies 50.00 50.00 50.00 50.00 50.00 50.00 300.00 -P.O. Box 172.00 172.00 -Telephone and Internet100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 1,200.00 Domain/hosting 30.00 330.00 360.00 Fees $ 147.00 $ 147.00 $ 147.00 $ 147.00 $ 147.00 $ 147.00 $ 147.00 $ 147.00 $ 147.00 $ 147.00 $ 147.00 $ 147.00 $ 1,764.00 D & O / Liability $ 697.00 $ 1,000.00 $ 1,697.00 Office Rent 745.00 745.00 745.00 745.00 745.00 745.00 745.00 745.00 745.00 745.00 745.00 745.00 8,940.00 Total Office expenses1,849.00 1,072.00 11221,072.00 1,019.00 1,122.00 1,122.00 1,244.00 1,122.00 1,072.00 2,452.00 1,072.00 15,393.00 Events - July 4th/ Holiday/Halloween $ 2,500.00 $ 2,500.00 $ 2,500.00 $ 2,500.00 $ 2,500.00 $ 2,500.00 $ 15,000.00 Professional Fees Accounting & TaxTax prerparation 1,000.00 900.00 200.00 2,100.00 Total Professional Fees$ 0.00 $ 0.00 $ 1,000.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 900.00 $ 200.00 $ 2,100.00 Casual Labor Salaries 500.00 500.00 500.00 500.00 500.00 500.00 500.00 500.00 500.00 500.00 500.00 500.00 6,000.00 Bookkeeper 540.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 1,860.00 Executive Director2,600.00 2,600.00 2,600.00 2,600.00 2,600.00 2,600.00 2,600.00 2,600.00 2,600.00 2,600.00 2,600.00 2,600.00 31,200.00 Marketing 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 12,000.00 Total Salaries$ 4,640.00 $ 4,220.00 $ 4,220.00 $ 4,220.00 $ 4,220.00 $ 4,220.00 $ 4,220.00 $ 4,220.00 $ 4,220.00 $ 4,220.00 $ 4,220.00 $ 4,220.00 $ 51,060.00 Merchants Events$ 2,000.00 $ 2,000.00 $ 2,000.00 $ 2,000.00 $ 2,000.00 $ 2,000.00 $ 2,000.00 $ 2,000.00 $ 2,000.00 $ 2,000.00 $ 2,000.00 $ 2,000.00 $ 24,000.00 Marketing and Promotion300.00 300.00 300.00 300.00 300.00 300.00 300.00 300.00 300.00 300.00 300.00 300.00 3,600.00 Friends of the West End200.00 200.00 200.00 200.00 200.00 200.00 200.00 200.00 200.00 200.00 200.00 200.00 2,400.00 Event Banners 1,000.00 1,000.00 1,000.00 3,000.00 Total Marketing and Promotion$ 500.00 $ 500.00 $ 500.00 $ 1,500.00 $ 500.00 $ 500.00 $ 500.00 $ 500.00 $ 1,500.00 $ 1,500.00 $ 500.00 $ 500.00 $ 9,000.00 Total Expenses $ 116,553.00
CONTINGENCY $7,447.00
West Alameda Business AssociationBudget Overview 2023January - December
20030046
■ ■
031 00021 01
ACCOUNT:
PAGE: 1
12/30/2022
SAN FRANCISCO
MAIN OFFICE SAN MATEO OFFICE
1700 South El Camino Rsol, Sulle 108
Son Mot&o, CA 9-4A02 .42S California S1r .. 1, Suite 2000 San Frcncisco, CA 9.(104
m .. (415) 5-'3·3377
ftL: (650) 697-8855
STATEMENT OF ACCOUNT
000275
WEST ALAMEDA BUSINESS ASSOC
OPERATING ACCOUNT
1509 1/2 WEBSTER ST
ALAMEDA CA 94501
30-0
0 0
----============================================================================ WE HAVE MOVED! COME AND VISIT US AT OUR NEW PREMISES IN SAN FRANCISCO! 425 CALIFORNIA ST. SUITE 2000,SAN FRANCISCO,CA 94116.
OUR SF TEAM IS AVAILABLE AT (415)543-3377 TO ANSWER YOUR QUESTIONS.
WE LOOK FORWARD TO SERVING YOU AT OUR NEW OFFICE.
ENCLOSED YOU WILL FIND OUR SAN FRANCISCO RELOCATION LETTER.
AS ALWAYS, THANK YOU FOR BANKING WITH US.
------------===-==-==============-==============-======-===-----====-=-========= NFP ODA ACCOUNT ------=-----====================================================================
MINIMUM BALANCE
AVG AVAILABLE BALANCE
AVERAGE BALANCE
10,724.65
10,972.61
10,972.61
LAST STATEMENT 11/30/22
1 CREDITS
2 DEBITS
TOTAL DAYS IN STATEMENT PERIOD 12/01/22
THIS STATEMENT 12/30/22
THROUGH 12/30/22:
DESCRIPTION
INTEREST AT .049900 %
DESCRIPTION
Yardi Service Ch WEB
STEPHENSPROPERTY WEB
- - - -
PMTS
PMTS
- - - -
CLN43C
PCQ43C
OTHER CREDITS - - - - - -
OTHER DEBITS - - - - - -
I N T E R E S T - -
AVERAGE LEDGER BALANCE: INTEREST EARNED:
DATE
12/30
DATE
12/12
12/12
11,400.91
• 45
676.26
10,725.10
30 AMOUNT
.45
AMOUNT
.95
675.31
AVERAGE AVAILABLE BALANCE:
10,972.61
10,972.61
. 45
19.73 DAYS IN PERIOD 12/01/22-12/30/22:
.45
30 .05% INTEREST PAID THIS PERIOD: ANNUAL PERCENTAGE YIELD EARNED:
INTEREST PAID 2022:
* * * C O N T I N U E D * * *
Beacon Business Bnnk, N.A.
Member ® FDIC mm