Ferry Terminal Parking Pricing
Strategy
May 17, 2023
1 City Policy Requires Paid Parking at Ferries
2 Plans calling for paid parking at ferry terminals:
• General Plan (2021)
• Transportation Choices Plan (2018)
• Alameda Point Transportation Management Plan (2014)
Demand-Based Parking Pricing
Demand-Based Parking Pricing
• Set parking rates based on parking demand
• Goal: ensure open parking spaces & reduce congestion
• Periodic, incremental rate changes:
– Prices rise when parking spots are too full
– Prices decrease when spots are too empty
Alameda plans/policies calling for demand-based parking pricing • General Plan (2021)
• Alameda Municipal Code 12-4.5 (updated 2020)
• Transportation Choices Plan (2018)
• 85% parking occupancy goal (2014)
3 4
(SPL) (HB)
WETA 2022 On-Board Passenger Survey Preliminary Analysis Ferry Ridership Increasing
5 • Alameda ferry ridership
up 103% in 2022
• As of 2022, 65%
weekday pre-pandemic
and 100% weekend
SPL & HB Parking Occupancy Increasing
Percent of Parking Spaces Full Mid-Week, June/July vs. November 2022 6 56% 55%
21%
80%
88%
17%
SEAPLANE LAGOON (400 SPACES) HARBOR BAY (250 SPACES) MAIN STREET (305 SPACES) June/July November
Goals/Strategies
Reduce commute hour drive alone trips:
$3.00 baseline fee at SPL & HB
Maintain parking availability for ferry riders:
Shift prices based on demand
7 Seaplane & Harbor Bay Pricing Strategy
Rate
type
Min. Max* Price reduction threshold Price increase threshold Maximum frequency of
price changes
Daily $3/day $7/day Price decreases $1.00 when
occupancy is 60% or lower
after last morning ferry (but
not below $3.00 minimum)
Price increases $1.00 when
occupancy is 90% or higher
after last morning ferry (up
to given maximum)
Quarterly
Hourly $0.75/
hour
$2.50/
hour
Set price based on daily rate, so that 4 hours at hourly rate equals the daily rate.
Quarterly
* Maximum rate without a needs-based low-income daily parking pass. 8 Main Street: No Paid Parking Yet
Rate Type Minimum Max.* Price reduction
threshold
Price increase
threshold
Maximum frequency of
price changes
Daily FREE PARKING
until parking
occupancy is 85%
two quarters in a
row.
If pricing begins,
$3.00/day
minimum
$7/day Price decreases
$1.00 when
occupancy is
60% or lower at
peak
Price increases
$1.00 when
occupancy is 90%
or higher at peak
Quarterly
After two years, revert
back to free parking if
parking occupancy is
below 60% for three
quarters in a row
(inclusive of quarters
during the second year).
Hourly If pricing begins:
$0.75/hour
$2.50/hour Set price based on daily rate, so that
4 hours at hourly rate matches the
daily rate.
Quarterly; see above.
9 Permits & Exemptions
Promote equity: Implement low-income rate program as soon as feasible
Support carshare: No payment for point-to-point carshare services with fleets of vehicles used 100% for carshare Don’t encourage daily driving: No regular monthly permits 10 Current Rates at Area Transit Lots
11 Location Daily Rate
BART Fruitvale, Lake Merritt, & Coliseum $3.55
BART West Oakland $12.40
Caltrain system-wide $5.50
AC Transit Richmond Parkway Transit
Center $3.00
Golden Gate Ferry (Larkspur) $2.00
Vallejo Ferry $8.00
Valley Transportation Authority (VTA) $3.00
Free parking:
• Jack London Square ferry
• Richmond Ferry Terminal
Trip Cost Comparison with $3 Parking
Daily Round-Trip Costs from
Alameda to Downtown SF
12 Bus & Rail Comparison:
• $12.00 AC Transit Transbay
• $12.20 Bus to 12th St BART
• $13.65 Car to Lake Merritt
BART
(Figures include car/bicycle ownership, gas)
Payment & Communication
13 PAYMENT OPTIONS
• Remote/after boarding: app, browser,
phone call
• In person/before boarding: pay station
• Payment tied to license plate
OUTREACH
• Flyers on vehicles
• On-board communications
• Press release
• Social media posts
• Web updates fleets