Alliance for
M Audited Media
TRANSACT WITH TRUST
THE MERCURY NEWS
NEWS MEDIA AUDIT San Jose (Santa Clara County), California 12 months ended September 30, 2021
To Members of the Alliance for Audited Media:
We have examined the circulation records and other data presented by this publication for the period covered by this report. Our examination was made in accordance with AAM's Bylaws and Rules, and included such tests and other audit procedures as we considered necessary under the circumstances.
In our opinion, the total average circulation shown below and all other related data shown in the Media Intelligence Center for the reporting period are fairly stated in all respects material to average circulation.
Alliance for Audited Media
AUDIT STATEMENT
Sun Avg Mon-Fri Mon Tue
Audit Claims Diff Audit Claims Diff Audit Claims Diff Audit Claims Diff The Mercury News
Print 100,824 100,824 41,212 41,212 39,203 39,203 39,213 39,213 Digital Replica 18,109 18,109 18,155 18,155 18,123 18,123 18,156 18,156 Digital Nonreplica 33,715 33,715 34,172 34,172 34,271 34,271 34,201 34,201 Total Circulation Excluding
Affiliated Publications 152,648 152,648 93,539 93,539 91,597 91,597 91,570 91,570
AFFILIATED PUBLICATIONS
East Bay Times 109,829 109.829 61,833 61,833 59,333 59,333 59,417 59,417 Marin Independent Journal 23,942 23,942 18,449 18,449 17,796 17,796 17,926 17,926 Santa Cruz Sentinel 16.471 16,471 15,208 15.208 15,130 15,130 15,183 15,183 Reporter 4,021 4,021 2,874 2,874 276 276 3,500 3,500
Times-Herald 4,267 4,267 3,278 3,278 246 246 4,031 4,031 The Journal 197 197
The Montclarion 4,302 4,302
The Piedmonter 703 703
The Berkeley Voice 1,299 1,299
Alameda Journal 3,198 3,198 Please see Next pare
Alameda Resident 787 787
for Friday Delveri
The Campbell Reporter 908 908
Cupertino Courier 2,311 2,311 Total
Los Gatos Weekly Times 2.776 2,776
Rose Garden Resident 286 286
Saratoga News 1,830 1,830
The Sunnyvale Sun 1,658 1,658
Willow Glen Resident 1,470 1,470
Cambrian Resident 473 473
Peninsula News 2,563 2,563
Militas Post 3,328 3,328
The Argus 793 793
The Oakland Tribune 755 755
The Daily Review 1,019 1,019
Concord Transcript 657 657
Walnut Creek Joumal 732 732
East County News 811 811
Total Combined Average
Circulation 311,178 311,178 228,037 228,037 184,378 184,378 191,627 191,627 auditedmedia.com 01-0430-0
AUDIT STATEMENT (Continued)
Wed Thu Fri Sat
Audit Claims Diff Audit Claims Diff Audit Claims Diff Audit Claims Diff The Mercury News
Print 39,230 39,230 44,698 44,698 43,650 43,650 41,756 41,756 Digital Replica 18,200 18,200 18,159 18,159 18,141 18,141 16,021 16,021 Digital Nonreplica 34,162 34,162 34,202 34,202 34,026 34,026 33,923 33,923 Total Circulation Excluding
Affiliated Publications 91,592 91,592 97,059 97,059 95,817 95,817 91,700 91,700
AFFILIATED PUBLICATIONS
East Bay Times 59,377 59,377 65,843 65,843 65,116 65,116 62,904 62,904 Marin Independent Journal 18,096 18,096 19,282 19.282 19,125 19,125 18,187 18,187 Santa Cruz Sentinel 15,237 15,237 15,245 15,245 15,248 15,248 15,087 15,087 Reporter 3,485 3,485 3,514 3.514 3,597 3,514 3.514
Times-Herald 4,046 4,046 4,025 4,025 4,025 4.037 4,037
The Journal 988
The Montclarion 21,593 21,593
The Piedmonter 3.529 3,529
The Berkeley Voice 6,519 6,519
Alameda Journal 16,048 16,048
Alameda Resident 3,952 3,952
The Campbell Reporter 4,557 4,557
Cupertino Courier 11,599 11,599
Los Gatos Weekly Times
Rose Garden Resident
Saratoga News
The Sunnyvale Sun 8,324
Willow Glen Resident 7,381
Cambrian Resident 2,371
Peninsula News 12,867
Milpitas Post 16,704
The Argus 3,979 3,979
The Oakland Tribune 3,788 3,788
The Daily Review 5,113 5,113
Concord Transcript 3,296 3,296
Walnut Creek Journal 3,675 3,675
East County News 4,070 4,070
Total Combined Average
Circulation 191,833 191,833 204,968 204,968 367,835 367,835 195,429 (195,429
Alliance for Audited Media
Copyright @ 2022 All rights reserved.
NOTES
REPORT ENDING DATE
September 30, 2021
CHANGE IN PUBLISHING PLAN AND/OR FREQUENCY:
Effective June 25, 2021, Affiliated Publication, THE RECORD, ceased issuance. The total circulation average was 2,351 (10/1/20 - 6/25/21).
Effective June 25, 2021, Affiliated Publication, LAMORINDA SUN, ceased issuance. The total circulation average was 2,406 (10/1/20 - 6/25/21).
Effective June 25, 2021, the Affiliated Publications, BRENTWOOD NEWS, ANTIOCH NEWS, OAKLEY NEWS, and PITTSBURG NEWS were combined and retitled EAST COUNTY NEWS.
Effective June 25, 2021, Affiliated Publication, THE DAILY NEWS, changed its name to PENINSULA NEWS.
ADVERTISING POLICY
Publisher's declared policy is that all editions carry all national advertising scheduled for the day, except copy received too late for the first edition is inserted in first edition of the following day. All editions of the Sunday issue carry all advertising scheduled for the day.
Alliance for Audited Media
Copyright © 2022 All rights reserved.