ALAMEDA TRANSPORTATION MANAGEMENT ASSOCIATION
ANNUAL REPORT
TABLE OF CONTENTS
Introduc)on
ATMA Accomplishments for 2022
A.Programs -------------------------------------------------------------------------------------------------------3 EasyPass ..............................................................................................................................3 E-Bike ..................................................................................................................................4 Instant Car Share .................................................................................................................4 B.Marke:ng/Public Rela:ons --------------------------------------------------------------------------------5 C.Opera:ons -----------------------------------------------------------------------------------------------------6 Surveys ................................................................................................................................6 C.People/Benefits -----------------------------------------------------------------------------------------------8 D.Administra:ve -------------------------------------------------------------------------------------------------8 E.Financial --------------------------------------------------------------------------------------------------------8 ATMA Goals for 2023
A.Programs -------------------------------------------------------------------------------------------------------9 B.Marke:ng ------------------------------------------------------------------------------------------------------9 C.Opera:ons -----------------------------------------------------------------------------------------------------9 Page of March 6, 202319 950 West Mall Square, Suite 239
Alameda, CA 94501
510-505-8470
[email protected]
www.alamedatma.org
@alamedatma
Repor&ng period: January 2022 - December 2022
Organiza&on: Alameda TransportaFon Management AssociaFon (Alameda TMA) Contact: Lucy Gigli, Manager
Introduc&on
The Alameda TMA resolves transportaFon challenges facing people who live and work in Alameda by connecFng them to a network of sustainable, affordable, convenient and acFve modes of transportaFon across the SF Bay Area.
The Alameda TMA offers programs and informaFon to tenants and owners at Alameda Point (AP) and residents at the Northern Waterfront (NW).
Page of March 6, 202329 Members by PAC
Members by Type
TMAs in Alameda
ATMA Accomplishments for 2022
A.Programs
EasyPass
•Streamlined and documented the EasyPass program member and TransportaFon Coordinator registraFon process.
•Added a survey of parFcipants to understand their starFng point with transit use baseline behavior. •Collected extensive data on EasyPass program usage and Alameda TMA parFcipant transit use. We have 60 parFcipants.
Par$cipants
Ridership
For parFcipants (registered users) in our EasyPass program, ridership levels have increased closer to 2019 levels (pre-pandemic levels). The number of individuals using their passes has also increased to an average of 152 per month. Approximately 28% of our parFcipants have used their passes this year.
Page of March 6, 202339 Number of Participants
by PAC
Number of Participants by
Type
E-Bike
Implemented and promoted an e-bike rebate program to supplement the Alameda Municipal Power e-bike rebate program.
Instant Car Share
Distributed 200 Gig Car Share printed coupons for $30 of free credit to residents. E-coupons will also be available to all Alameda TMA members.
Page of March 6, 202349 B.Marke&ng/Public Rela&ons
Welcome Packets Distributed 200 printed Welcome Packets to employers and residenFal communiFes at Alameda Point. Packets included informaFon about the ATMA (see below for the new flyer and fridge magnet), a QR code to EasyPass RegistraFon, and informaFon other ATMA programs, a biking and walking map, a $30 Gig Car Share $coupon, and an ACTransit pen.
Transporta&on Coordinator
(TC) welcome packets are
intended to introduce the
organizaFon contact person
(the TC) the Alameda TMA
and our programs. They
receive markeFng material
promoFng our programs.
Instagram @alamedaTMA
Created a social media
account to connect with
and promote our member
organizaFons and
encourage sustainable
transportaFon when
traveling to their locaFons.
ATMA has 124 followers;
and follows 69 member
organizaFons and other
Alameda TMA partners. We
have 41 posts.
Page of March 6, 202359
C.Opera&ons
Surveys
Created two surveys. One to collect data on member organizaFons, residents and employees and one for parFcipants in the EasyPass program to understand their transportaFon behaviors.
Member Organiza&on Survey
38% of our current member organizaFons responded with updated contact informaFon and number of employees/residents.
Page of March 6, 202369 Learn about our
transportation
programs.
Alameda TMA Fridge Magnet
Social media profile photo
AlamedaTransportationResources
We’re changing the way Alameda moves - walk, bike, bus.
The AlamedaTMA is a non-profit created to resolve transportation challenges facing the City of Alameda by connecting its residents and employees to a network of active and sustainable modes of transportation across the SF Bay Area.
You qualify for a FREE bus pass! The AC Transit Easy Pass provides a reliable mass transit option and can be used on all AC Transit routes including TransBay service to/from San Francisco. Scan this QR code to learn how to register for your free AC Transit Easy Pass.
AC Transit Easy Pass
Free Ride Home in Case of EmergencyA guaranteed free ride home from work if you have an emergency and you have made the effort to avoid commuting alone in your car.
Instant Car RentalNo need to store a car just for those infrequent trips anymore. Gig Car share allows you to take those trips - one-way or round trip, one hour or all day. Fuel, insurance and parking included. $ to Buy an E-Bike AlamedaTMA gives you money to buy a new or used e-bike in addition to other programs, like the Alameda Municipal Power e-bike rebate.
Where’s my Bus?Use the AC Transit App to find your nearest bus stop and when your bus will arrive.
Our Programs
Contact Us
+1(510)-505-8470
www.alamedatma.org
[email protected]
@alamedatma
Visit our Linktree to learn more about our programs above.
Alameda TMA Welcome Flyer
EasyPass Applicant Survey
97 applicants to the EasyPass program responded to our survey. CompleFng the survey became a requirement as of November 1, 2022 for new parFcipants in our EasyPass program:
•approximately 50% residenFal and 50% commercial
•25% have never ridden ACTransit before.
•More than 50% commute more than 3 days per week to school or work. •For those that are interested in an alternaFve to driving alone, 60% are interested in transit and 25% are interested in an e-bike subsidy.
Page of March 6, 202379
C.People/Benefits
•Hired a TDM Manager employee - Lucy Gigli - with experFse in managing non-profits, creaFng and running programs, organizing business processes and procedures, hiring contractors and she lives in Alameda. •Hired an Assistant Program Administrator - Skylar Herrera Ross - with experFse in UX- User Experience and implemenFng programs that benefit the environment, bike commuFng, and e-bike riding and she lives in Alameda.
D.Administra&ve
•Established a document management system, procedures and workflows and sojware •Streamlined and documented the accounFng and billing systems to ensure that funds are collected and distributed responsibly.
•IdenFfied and collated every Alameda TMA member organizaFon and quanFfied their membership and financial responsibiliFes.
E.Financial
Budget - The Alameda TMA Board approved a realisFc budget for 2023 and projected through 2025. It includes conFnuing funds for EasyPass, staffing and markeFng. AddiFonally, funds are budgeted for Transit Pass “Plus” to subsidize all Bay Area Transit, such as ferry and BART.
Other programs include an estuary crossing water shuole, bicycle program at Alameda Point, electric bike rebate, Alameda Point weekend circulator and/or event shuole, and ACTransit addiFonal service subsidy.
Revenue and expense - The Alameda TMA collects:
•special assessment funds from CFD 17-1 for Alameda Point property owners, including commercial and residenFal units,
•TDM fees for commercial tenants of Alameda Point, and
•TMA fees for residenFal units on the Northern Waterfront.
Page of March 6, 202389 ATMA Goals for 2023
A.Programs
EasyPass program Increase the number of parFcipants to 1,000.
Transit Pass “Plus” Design and implement a program for all EasyPass parFcipants that extends access to all transit systems in the Bay Area that will maximize use cost/benefit of the program.
Estuary Water ShuXle (EWS) - Implement a pre-pilot or pilot-before-the-pilot Summer 2023 with other EWS partners to test various aspects of a water shuole, such as boat use, weekend vs weekday, dock access, user comments, etc.
ACTransit - IdenFfy needs for increasing service for member organizaFon transit use and work with ACTransit to idenFfy costs for the increased services.
Biking - IdenFfy a way to expand bike usage. Expand the e-bike rebate program to employees.
Alameda Point Retail Transit - IdenFfy the transportaFon needs of retail patrons- i.e. access to ferry, event transportaFon, weekend shuole.
B.Marke&ng
Welcome Packets Onboard three new residenFal communiFes in the Northern Waterfront. Educate and inform the three new TransportaFon Coordinators over 400 new residents with printed Welcome Packets for their 400+ new residents. Distribute 500 printed Welcome Packets to employers and residenFal communiFes at Alameda Point
Website - Redesign the ATMA website to be more user focused.
C.Opera&ons
Survey - Design a survey to collect data required by member organizaFon development agreements. Design and implement a process to distribute and collect survey data.
Alameda Landing Transi&on - Fully integrate West Alameda transportaFon Demand management AssociaFon (WATDMA) members into the ATMA.
Page of March 6, 202399