Strategic Plan
Final Report
City Council Meeting
Sarah Henry, Communications & Legislative Affairs Officer September 19, 2023
Why do we need a Strategic Plan?
The draft Strategic Plan aligns the City Council, community, and staff around a clear vision, set of strategic priorities, and projects that will be launched in the next three years The City has many existing plans (i.e. General Plan, Active Transportation Plan, Climate Action and Resiliency Plan, Vision Zero Action Plan) and provides many essential services as part of our day-to-day operations that are incorporated into the Strategic Plan.
The strategic plan helps us be more proactive and forward-thinking in response to the City Council’s priorities and emergent community needs.
Strategic Planning Process and Timeline
Community & Staff Engagement
February 2023 - June 2023
● Online survey
● Community pop-ups
● Email and social media outreach
● Staff gallery walks
Over 1,000 people were engaged in
providing feedback on the draft Vision,
Priorities, and projects.
Community Pop-Up Workshops
● Tuesday, May 30, 9am-1pm, Alameda Farmers Market
● Tuesday, May 30, 6-7pm, Zoom
● Friday, June 2, 12-1pm, Zoom
● Saturday, June 3, 9am-1pm, Alameda Farmers Market
● Monday, June 5, 5-6pm, Lincoln Park
● Tuesday, June 6, 6-7pm, City Hall
Staff Gallery Walk Engagements:
City Hall (1) ∙ City Hall West (1) ∙ Alameda Municipal Power (1) ∙ Alameda Free Library (1) ∙ Police Station (1) ∙ Fire Stations (4) ∙ Alameda Recreation & Parks Department (1) ∙ Maintenance Service Center (1) ∙ Fleet Garage (1)
Community & Staff Engagement Dates & Locations
● City Staff and community members generally prioritized issues under housing and safety the most ○ Both agree on the need for more affordable housing
○ Both groups support of expanding police presence in high crime areas ● Both City Staff and community members desire more direct prioritization of diversity, equity, and inclusion, specifically around equitable access to quality of life resources (ex: mental health services, housing, ADA resources)
● Community members place more importance on infrastructure, specifically a desire for the City to invest in our roads in a way that is environmentally friendly ● City Staff emphasized the importance of investing in public transportation as we add more housing in Alameda
Community & Staff Engagement Findings
Vision Statement (Short Version
Alameda is an inclusive and connected community where everyone is welcome and supported with robust and sustainable city services. Our safe neighborhoods, vibrant downtown areas, and beautiful outdoor spaces have something for all to enjoy. Housing options for everyone are prioritized and transportation choices are safe, climate-friendly, and accessible. The City is resilient to climate change and prepared for natural disasters. Overall, Alameda is a city where people are proud to live, work, and raise a family. The City’s government is fiscal responsibility, invested in its staff, and committed to equity.
Vision Statement
(Short Version)
Draft Strategic Plan
The City Manager’s Office and CivicMakers used the feedback we received through our work sessions and engagement efforts to draft a Strategic Plan that will help guide the City's priorities for the next three fiscal years. The draft plan incorporates and includes all other City Council approved plans.
Draft Strategic Plan
Projects in the Plan are organized by a Fiscal Year
timeline, the City department(s) leading or
supporting the project, and Strategic Priority:
● Enhance Community Safety & Services
● Build Resilience to Climate Change & Water
Level Rise
● Invest in Alameda’s Transportation,
Infrastructure, & Economy
● House All Alamedans & End Homelessness
● Practice Fiscally Responsible, Equitable, &
Inclusive Governance
● Alameda’s vision and strategic priorities are
anchored in equity, with DEIB goals stated
throughout the draft plan.
● As a first step, the City is in the process of
creating a Diversity, Equity, Inclusion, and
Belonging (DEIB) Plan.
A staff-led working group will be formed to
develop a set of guiding questions to further inform
strategic projects towards equitable outcomes.
Diversity, Equity, Inclusion & Belonging
Staff will incorporate feedback from the
City Council tonight into a final Strategic
Plan that will return the City Council for
approval. Staff will then return to the
Council annually with updates.
Next Steps