Presentation Title
Second Line
August 15, 2016
1 City of Alameda
Public Art Master Plan
December 19, 2023
Introduction
2 Purpose
● The Public Art Master Plan:
● Promotes and supports public art in the City of Alameda. ● Amplifies a sense of place and identity for the City, helping to define Alameda’s unique character and
enhance its cultural and creative landscape.
● Establishes policies and procedures that will help the City to effectively manage its Public Art Program and
collection, prioritize public art funding, and create a cohesive approach to public art that is accessible and
inclusive.
3 Benefits of a Public Art Master Plan
● Collaboratively developing a master plan is understood to be a best practice for guiding municipal public art
programs.
● Ensures that the City’s limited resources are being used to support the most important and impactful public art
projects.
● Enables the City to create a strategic approach to site and artist selection for public art.
● Ensures that public art is reflective of the diverse interests and identities of the city’s residents, and better
distributed within, and integrated seamlessly into, the community.
4 Community Engagement
● PAC workshops
● One-on-one conversations
● Focus groups
● Community-wide survey
5 Community Engagement (continued)
● Creative pop up activities led by
local artist Yolanda Cotton Turner
to engage directly with
community members
● Envisioning the future of public
art in Alameda
6 Additional Input
● Public Art Commission
● Planning Board
● Senior Staff
7 Recommendations
1. Create opportunities for professional connections for artists, culture bearers, and creatives in Alameda.
2. Build local artist capacity.
3. Continue existing programming and find ways to increase culturally relevant programming while expanding cost-
free offerings.
4. Develop prioritized sites for public art across the island.
5. Develop opportunities for the community to be involved in and to invest in public art.
6. Develop a mix of artworks in theme, form, and
interactivity, ensuring that all public art is physically accessible by people of all abilities.
7. Further define cultural equity, diversity, and inclusion within the Public Art Program, and create an action plan around it.
8 Implementation
● Develop Biennial Plan with the Public Art Commission. ● Integrate with the budget cycle.
● Prioritize project(s) each year and the PAC’s role in each.
9 Implementation (continued)
● 5-year Action Plan Years 1 & 2:
○ Release grant applications for Cultural Arts and Arts Programming and Physical Artworks
○ Build resources for artists, developers, community
members, Staff, PAC
○ Attend to the condition of artworks
○ Prioritize sites for future artworks
10 Public Art Fund
● Public Art Ordinance requires that major development
projects include on-site public art pay an in-lieu fee. ● Any in-lieu fees collected are deposited in Public Art Fund, which can only be used to provide or support
public art.
● Public Art Fund balance of $1,054,398 as of June 23,
2023
11 Adoption
Staff recommends adoption of a resolution adopting the
draft Public Art Master Plan
12