Subject: Submission of the 2024 BIA Annual Report
Abbey Thorne-Lyman
Director, Base Reuse and Economic Development
950 West Mall Square, 2nd Floor
Alameda, CA 94501
Dear Ms. Thorne-Lyman;
On behalf of the West Alameda Business Association (WABA), I am pleased to submit our Annual Business Improvement Area (BIA) Report for 2024. WABA remains committed to fostering a welcoming, safe, and thriving community by supporting Webster Street—the heart of West Alameda —through dynamic events, public space enhancements, and dedicated business advocacy.
Over the past year, we have worked diligently to strengthen the local economy and celebrate the district’s unique character. Our efforts have brought thousands of visitors to Webster Street, supported local businesses, and enhanced the vibrancy of West Alameda. It has been an honor to serve this community, and I look forward to using 2025 to finalize our strategic plans and leverage the momentum and enthusiasm we have built together.
As we continue to move our community forward, we appreciate the City of Alameda’s ongoing partnership and support. Enclosed, you will find an overview of our activities and accomplishments for 2024, along with the required budgets and financial records. Should you have any questions or require additional information, please do not hesitate to reach out.
Thank you for your time and consideration. We look forward to continuing our collaborative efforts to make West Alameda a thriving and vibrant destination for all.
Sincerely,
Elissa Glickman
Executive Director
West Alameda Business Association
1509-1/2 Webster Street, Alameda, CA 94501 | (510) 523-5955 | ExploreWestAlameda.com | [email protected] EXHIBIT 1
West Alameda Business
Association 2024 BIA Report
West Alameda Business Association History
The West Alameda Business Association (WABA) was founded in the 1990s as a Business Improvement Area (BIA) to support and promote local businesses in West Alameda, California. With a focus on the Webster Business District, Alameda Landing, Alameda Point, Ballena Bay, and businesses west of Grand Street, WABA works to create a thriving, dynamic community.
Over the years, WABA has played a vital role in West Alameda’s economic and cultural growth—organizing impactful events, advocating for infrastructure improvements, and fostering strong relationships among local businesses and residents. These efforts have helped transform Webster Street into a bustling corridor filled with diverse boutiques, restaurants, and service providers.
The COVID-19 pandemic in 2020 presented unprecedented challenges, and West Alameda was no exception. WABA quickly stepped up, partnering with the City of Alameda and other organizations to support local businesses. A key initiative was the Alameda Strong community grant program, which provided financial relief to small 1 West is Best - Fathers Day 2024 Photo By Maurice Ramirez businesses impacted by the economic downturn. WABA also played a major role in the city's Commercial Streets Program, launched in June 2020, which repurposed portions of Park and Webster Streets for expanded outdoor dining, retail, and services. This program helped businesses operate safely during health restrictions and streamlined the process for outdoor expansions.
During this time, WABA also introduced The Healing Garden at 1435 Webster Street.
Originally launched as the Al Fresco Dining Park, this space evolved into a permanent community gathering spot for events, celebrations, and casual meetups. Featuring art installations by LGBTQ+ and BIPOC artists, The Healing Garden stands as a symbol of resilience, diversity, and community strength.
In 2025, the district will celebrate the 150th anniversary of Webster Street with a year- long series of events honoring its history while looking toward the future. Moving forward, WABA remains committed to investing in infrastructure, sustainability, and cultural programming to ensure West Alameda thrives for generations to come.
Leadership & Growth
In February 2024, after seven and a half years of dedicated service, Executive Director Linda Asbury retired. She was succeeded by Elissa Glickman, who brings over 25 years of experience in business district leadership. Under her guidance, WABA launched the "West is Best" series, a celebration of the district's artisans, merchants, and cultural scene as well as host of other programs detailed in this report. 2 July 4th on Webster Photo By Maurice Ramirez
In November 2024, the Board held elections for new and returning members. Many long-standing members, including past chair Sandy Russell, stepped down to make way for new leadership, bringing fresh perspectives and opportunities for growth.
Over the next year, the Executive Director will focus on expanding the Board and establishing a committee structure to support its efforts and cultivate new members.
Public Safety & Streetscape Enhancements
Public safety is a top priority for WABA. We actively address concerns such as trash, graffiti, pigeon poop, and crime, collaborating closely with the City of Alameda, Alameda PD, and Public Works to implement solutions that support businesses while maintaining a safe, welcoming environment.
We continue to work closely with Public Works on street and sidewalk cleaning, trash management, and general maintenance to ensure our district remains vibrant.
Additionally, WABA partners with the City’s Economic Development team to promote and oversee façade improvement grants. Over the past year, more than five West End businesses have received funds to enhance their storefronts, improving their visibility and appeal.
3 Joann Guitarte
Cafe Jolie & Donut Peite
Madden Locken–Thrifty Kitty
2025 WABA Board Member
Dr David Bui - Alameda Eye
Physicians *Photos by Anne Kohler
Marketing & Business Promotion
WABA actively promotes West Alameda’s businesses and attractions through digital marketing, print materials, and media outreach. The district continues to gain recognition as a shopping, dining, and entertainment destination, and WABA is working to sustain and grow that momentum.
Marketing Highlights from the Past Year
• Social media engagement grew by 15%, reaching audiences across the East Bay, Los Angeles, and Sacramento. Of our followers, 71% are women and 28% are men.
• Increased visibility for West End businesses by reposting content featuring #WestAlamedaBusiness, #WestIsBest, and @westalamedabusiness and encouraging cross promotion along all channels.
• Email communications expanded, increasing subscriber count by 14%. • Partnered with the City of Alameda to promote initiatives like Alameda Restaurant Week and grow and expand campaigns like I AM Local.
4 July 2024 Photo By Maurice Ramirez New Businesses & Community Growth
West Alameda is experiencing exciting growth, particularly in the creative and wellness sectors. In 2024 some of the following businesses joined our district. • Coven of Stitches – A craft shop specializing in unique stitching supplies and workshops.
• Alameda Pots – Featuring handcrafted pottery and ceramics. • Arkea Tailor Shop – Offering bespoke tailoring services. • Mango & Mint – A new culinary destination.
• Jollibee – The popular Philippines-based chain, famous for its fried chicken, spaghetti, and burgers.
• Svastha Yoga Wellness & Community Hub (Webster & Pacific) - Providing yoga, reiki, chair massages, and sauna blanket treatments.
• Alameda Eye Physicians - The oldest medical practice in Alameda, recently relocating to Webster Street following an extensive historical remodel of a former bank building.
• Rose’s Sandwich Shop – A family-run business known for high-quality, delicious sandwiches.
Advocacy & Community Impact
WABA serves as a voice for local businesses, advocating for their interests with city officials, economic development groups, and community partners. Key efforts include:
• Monthly meetings with Alameda’s Economic Development team, Alameda CARES, the Chamber of Commerce, and the Economic Committee. • Strong support for the Oakland/Alameda Access Project, ensuring business- friendly solutions.
• Partnering with Public Works to reintroduce the City’s Green & Waste programs. 5 Svastha Yoga & Wellness
Community Hub
Coven & Stitches Rose’s Sandwich Shop
Farmers Market Partnership
WABA is proud to partner with PCFMA (Pacific Coast Farmers’ Market Association), which has been connecting California farmers with local communities since 1988.
PCFMA operates over 30 farmers' markets—making it the largest and oldest farmers’ market association on the West Coast.
Through this partnership, WABA hosts two farmers’ markets per week, providing fresh, affordable produce, meats, baked goods, and space for community services and nonprofits.
The Healing Garden / Al Fresco Dining Park
This multi-use outdoor space has become a hub for community events, business promotions, and nonprofit initiatives. In 2024 alone, over 40 events were hosted, including:
• Food Bank Players’ Shakespeare performances – Raised over $9,000 for the Alameda Food Bank.
• West is Best Series – Showcased local artists, vendors, and live music. • Small Business Saturday & Special Events – Partnering with The Feathered Outlaw and other local businesses.
• AAUW Annual Plant Sale – Raised funds for Alameda College students to attend a national leadership conference in Washington, D.C.
6 Photos By Maurice Ramirez
• Speak Up for Love Poetry Slam & Open House – Presented by City of Alameda Social Services, WABA, and Alameda Collaborative for Children, Youth, & Families.
WABA continues to invest in the space, with stage improvements, electrical upgrades, and ongoing landscaping.
Financial Health & Future Growth
Funding for WABA’s initiatives comes primarily from BIA fees and event-generated revenue.
We enter the new calendar year in a strong financial position, maintaining the required $75,000 reserve. Future growth will be driven by sponsorships, grants, and the expansion of the Associate Member Program.
With a packed events calendar, business support programs, and ongoing community initiatives, Webster Street is poised for another year of growth and success. 7 WABA 2025 Staff
• Linda Asbury – Executive Director (Retired, Feb 2024); Consultant (Feb–May 2024)
• Elissa Glickman – Interim Executive Director (Feb–June 2024); Executive Director (July 2024–Present)
8 WABA 2024 Board
First Last Position Business
Marie Ortega Chair The Feathered
Outlaw
Daniel Hoy Secretary Daniel Hoy
Architecture
Sandy Russell Treasurer The Fireside Lounge
Chris VanRosky Economic
Development
Sotheby’s
International Realty
Pia Barton Malaya Botanicals
Connstance Garcia Event Planner / Goth
Day
George Holmes Embarc
John Lipp Friends of the
Alameda Animal
Shelter
Carrie Madarang Friends of the West
End
Tanoa Stewart A-Town Agency
Conclusion
The West Alameda Business Association would like to thank the Alameda City Council, City Manager, Economic Development and Community Services, Alameda Police, Public Works, Planning and Finance Departments for their support of the business community.
The work that we have accomplished would not have been possible without the dedication of the City of Alameda's leadership and staff. The joint collaboration with the City and business community is a vital and valuable tool in ensuring our districts and business are supported, valued and advocated for.
9 Work Plan for the West Alameda Business Association (WABA) – 2025 Overview
In 2025, the West Alameda Business Association will continue to enhance the district's vibrancy with a robust lineup of events, strategic collaborations, and a focus on engaging the community.
This work plan outlines WABA's priorities and key initiatives to ensure a successful year.
Strategic Goals
1. Celebrate the 150th Anniversary of Webster Street
○ Host year-long events highlighting Webster Street's history and cultural significance.
○ Collaborate with local arts organizations for public art installations and commemorative street banners.
2. Expand Community Engagement through Events
○ Grow the "West is Best" series by adding four weekday events, highlighting local food, music, and arts.
○ Organize holiday-themed events such as a Santa Pub Crawl, Halloween event, small business / holiday events.
○ Support City of Alameda events like July 4th celebrations and Restaurant Week.
3. Improve WABA’s Digital Presence
○ Launch a new website in January with improved member resources, including the City of Alameda Business Resource Guide.
○ Enhance social media outreach on Facebook and Instagram. ○ Create and publish 4–6 promotional videos featuring the "Best of the West End."
4. Strengthen Community and Member Support
○ Host a Day of Service to clean and beautify the district. ○ Partner with local organizations for toy, food, and necessity drives. ○ Finalize and distribute the WABA Welcome Packet to new members.
5. Collaborate with the City and Downtown Business Association on Marketing ○ Coordinate marketing efforts to address the impacts of the Alameda County Transportation Commission (ACTC) construction project.
○ Develop joint campaigns and community forums to support businesses during construction.
6. Continue Advocacy for District Improvements
○ Parking: Advocate for improved parking availability, including exploring new parking solutions, clear signage, and better parking management policies to support business access.
○ Street Cleaning: Work with city departments to maintain a clean and inviting district by advocating for regular street cleaning and trash collection. ○ Facade Improvements: Support property and business owners with providing resources to funding opportunities such as grant programs, and guidance for façade enhancements to improve the district’s visual appeal. ○ Public Safety: Collaborate with the Alameda Police Department, CARES and community organizations to address safety concerns, advocate for increased patrols, and support initiatives like better lighting and public awareness campaigns.
○ Vacancy Reduction: Work closely with the City of Alameda’s Economic Development team to support their long-term vacancies plan by:
■ Identifying barriers to leasing or development.
■ Attracting new businesses that align with the district’s character and needs.
■ Supporting temporary uses or pop-ups in vacant spaces to drive interest and foot traffic.
■ Advocating for policies that incentivize property owners to activate vacant properties.
Collaborations
● West End Arts District (Pending): Public art installations and street banners. ● Continue to support public events presented by district businesses, especially those which take place on the Healing Garden.
● City of Alameda & Downtown Business Association (TBD): Unified marketing strategies for ACTC construction and community events.
● Local Businesses: Partnerships for events and marketing
Budget Considerations
● Allocate funds for public art projects and event logistics. ● Invest in digital marketing, including website development and video production. ● Secure sponsorships and partnerships to offset costs for large events. ● Budget for collaborative marketing efforts related to the ACTC construction and other City and District wide projects.
Metrics for Success
1. Increased attendance at district events.
2. Growth in social media followers and engagement.
3. Positive feedback from members on new resources like the website and welcome packet.
4. Visible improvements in district cleanliness and beautification.
5. Minimized negative impacts of ACTC construction on district businesses, measured through community and business feedback.
Next Steps
● Finalize event dates and secure permits for key activities. ● Launch the website and coordinate a promotional campaign. ● Continue to outreach to sponsors and community partners for event support. ● Schedule and execute video productions and digital marketing initiatives. ● Meet with City and Downtown Business Association leaders to finalize marketing strategies for ACTC construction.
This updated work plan ensures WABA remains proactive in supporting businesses and the community during both celebratory and challenging times in 2025.
Key Initiatives and Timeline
Initiative Description Timeline
150th Anniversary of
Webster Street
Host events throughout the year, collaborate with
the West End Arts District for public art projects.
Year-long
West is Best Continue to add to and grow the brand and events Year-long Holiday Events Expand Halloween celebration, launch Santa Pub Crawl, and host winter activities.
Oct–Dec
2025
Day of Service Organize district cleanup, graffiti removal, and landscaping.
Spring 2025
Website Relaunch Launch a streamlined, user-friendly site with enhanced resources.
January
2025
Video Production Create 4–6 promotional videos throughout the year. Quarterly Collaborative Marketing
for ACTC Construction
Joint campaigns, updates, and forums to mitigate
construction impacts.
Ongoing
Parking Advocacy Partner with the City to address parking issues, signage, and policy updates.
Ongoing
Facade Improvement
Support
Provide resources and support for business owners
to enhance storefronts.
Ongoing
Public Safety Advocacy Collaborate on safety initiatives, including improved lighting and community engagement.
Ongoing
Street Cleaning Advocacy Advocate for consistent street cleaning and beautification projects.
Ongoing
Vacancy Reduction
Advocacy
Work with Economic Development to address
long-term vacancies and activate unused spaces.
Ongoing
Links to working Documents:
Webster Street's 150th Anniversary Celebration in 2025
FAQ Webster 150
Social Media Plan
WABA Welcome Packet Working Draft
City of Alameda Business Resources
2025 Sponsorship Packet
Championing the Unique Spirit of the West End by Helping Art, Music, and Commerce Thrive.
The year is poised to be filled with memorable celebrations and gatherings that will not only honor the rich history of Webster Street but also showcase the best of what West Alameda has to offer.
From the grand 150th Anniversary of Webster Street to the expanded “West is Best” series, the district will undoubtedly become a focal point for both residents and visitors. The mix of historical commemoration, local culture, and festive celebrations will create a dynamic atmosphere that resonates with the community spirit.
Supporting local businesses and various non-profits further underscores WABA’s commitment to fostering a thriving
community. The use of 1 435 Webster Street as a free gathering space is a wonderful way to give back, helping organizations raise funds and build connections.
2025 indeed promises to be a year filled with unforgettable experiences, highlighting the unique charm and vibrant character of the West Alameda district.
Events like West is Best are
unique and exciting opportunities
for sponsors to connect with an
attentive audience, engage with
potential customers, and create
a lasting impression.
Marketing efforts are broadly
targeted to Alameda and
surrounding areas to create
an accessible event for the
whole community.
Median
Household Income
$86,645
Bachelors
Degree or higher
49%
Persons per
household
2.59 Average time
in the district
90 minutes
Average # of
cars per day
10,385
Visitors
per year
648,890
The West Alameda Business
Association’s 2025 Season offers it’s
partners unique and exciting opportunities
to connect with an attentive audience,
engage with potential customers, and
create a lasting impression.
Marketing efforts are broadly targeted to
Alameda and surrounding areas to create
an accessible event for the
whole community.
Sponsoring West Alameda
Business Association Events
Sets You Apart
Leveraging a partnership with the
West Alameda Business Association
helps you communicate your story
by engaging customers and clients
while conveying your unique values.
When you partner with the arts,
you gain a competitive edge by
expanding your marketshare and
creating a healthy workplace.
of companies say partnering with the arts offers
networking opportunities and the potential to build
market share.
of companies that received national recognition for
being a ‘best place to work” reported the company
fosters creativity.
The Creative Dividend
of manufacturing companies view the arts as
helping to recruit and retain employees.
Business Contributions to the Arts: 20 1 8 Edition
Business Contributions to the Arts: 20 1 8 Edition
Your partnership with the
West Alameda Business
Association can promote
your brand to an educated
and culturally savvy audience.
Sponsorship and on-site activations
help your company meet its business
objectives and reach your intended
target audience.
Packages range from $500 to $20,000,
enabling media exposure, brand and
logo visibility, onsite promotions, and
brand experiences.
As an West Alameda Business
Association sponsor, your support
ultimately fosters creativity, engages
minds, and contributes directly to the
quality of life for the entire community.
2025 on the West End
• 1 50 Years of Webster
Public Art Collaboration
• West is Best
2 full size concerts (with vendors)
4–5 mini concerts
• July 4, Halloween, Holiday Celebrations
• Small Business Saturday
• Restaurant Week
• Small Business Events from District Merchants
(for example: The Feathered Outlaw’s WitchFest)
• Quarterly Networking Mixers
Our à la carte sponsorship packages
offer a tailored selection of high-impact
perks, allowing sponsors to create
a custom fit that maximizes ROI.
Enjoy prominent logo placements,
naming opportunities, and social media
partnerships, as well as digital banners
and in-person signage.
With options like street pole banners,
exclusive invitations, and on-site
activations, this flexible model ensures
frequent exposure to a captive
audience and measurable results for
your brand.
The West Alameda Business
Association is dedicated to
supporting and promoting local
businesses in West Alameda in order
to create a vibrant business district
and community environment.
WABA focuses on Bay Area artists,
both emerging and established,
offering attendees experiences they
won’t get anywhere else.
The West Alameda Business
Association is a Business Improvement
District (BID), a common model for
the management of a municipality’s
commercial corridors.
It is authorized by state law and provides
a mechanism for the businesses and
property owners of a community to
organize as a single entity to raise funds
for activities that enhance or expand
upon municipal services.
Contact
Elissa Glickman
Executive Director
[email protected]
www.westalamedabusiness.com
@westalamedabusiness
@westalamedabusiness
Photo Credit: Maurice Ramirez
Are you ready to partner
with the West Alameda
Business Association?
West Alameda Business Association Social Media Plan for 2025 Goals
1. Increase followers on Facebook and Instagram by 25% by the end of 2025.
2. Boost overall post engagement (likes, comments, shares, saves).
3. Strengthen the community connection to WABA and its events.
4. Align content and engagement strategies with Posey/Webster Tube closures to support local businesses and the West End community.
1. Key Strategies
Content Pillars
Build a variety of engaging and community-focused content that aligns with WABA’s mission:
1. Community Stories
○ “Person on the Street” interviews with locals, visitors, and business owners. ○ Example: “What’s your favorite Webster Street business?” or “What’s the best thing about living in West Alameda?”.
○ Use short video clips (Reels/Stories) for maximum engagement.
2. Event Highlights
○ Promote upcoming events with countdown posts.
○ Share behind-the-scenes content during event prep and user-generated content (UGC) afterward.
○ Example: “10 Days Until West Is Best! Get ready for live music, shopping, and more !”.
3. Spotlight Local Businesses
○ Feature local businesses weekly with photos/videos of their products, services, and personal stories.
○ Include calls-to-action: “Stop by this week to support local!”.
4. Historical & Celebratory Content
○ Highlight historical milestones, especially Webster Street’s 150th Anniversary, with throwback photos and community stories.
○ Celebrate successes: “Look what we’ve achieved together this year!”.
5. Interactive & Engaging Posts
○ Use polls, questions, and contests to spark interaction:
■ “What’s your favorite West End spot for coffee? ☕ Comment below!”. ○ Host social media challenges and giveaways.
6. Short-Form Videos
○ Focus on Reels and short videos with trending audio to feature events, community stories, or “day in the life” footage of businesses.
2. Posting Frequency
Platform Content Type Frequency
Instagram Feed Posts 3-4 times per week
Stories Daily (events/updates)
Reels 1-2 per week
Facebook Feed Posts 3-4 times per week
Events & Videos Weekly
(events/updates)
3. Engagement Tactics
● Active Community Engagement: Respond quickly to all comments, messages, and tags.
● User-Generated Content (UGC): Share photos and videos from visitors and businesses who tag WABA or use branded hashtags like #WestIsBestAlameda. ● Collaborate with Influencers & Partners: Partner with local influencers, businesses, and city pages to cross-promote events.
● Interactive CTAs: Use polls, questions, and prompts like “Tag a friend who loves Webster Street!”.
4. Tube Closures & Community Engagement
Objective: Turn Posey/Webster Tube closures into opportunities to engage residents, promote events, and support local businesses.
Key Actions
1. Timely Updates
○ Share closure details (dates/times) and alternatives like public transit, bike routes, and detours.
○ Use branded graphics and Instagram Highlights to keep information organized.
2. Stay Local Campaign
○ Promote the message: “Why leave the island when everything you need is right here?”.
○ Work with businesses to offer Tube Closure Specials, like discounts, giveaways, or loyalty card bonuses.
3. Community-Focused Content
○ Engaging Posts: Ask locals “How will you stay local during the Tube closure?”. ○ Humor: Lighthearted memes about “Island Life” and creative alternatives to crossing the Tube.
4. Align Events with Closures
○ Plan events during closures to give residents a reason to stay local:
■ Pop-up markets, live music, “Stay Local Bingo” challenges, and more.
5. Paid Advertising
● Allocate a monthly budget ($200-$300) to boost event promotions, business features, and Tube-related campaigns.
● Target West Alameda and nearby areas through geo-targeted ads on Facebook and Instagram.
6. Visual Branding & Content Aesthetics
● Use consistent fonts, colors, and branded templates for posts and Stories. ● Hire local photographers or videographers to capture professional content for major events and promotions.
● Maintain a clean, visually engaging feed by alternating between images, Reels, and carousels.
7. Sample Content Calendar
Day Content Platform Content Type
Monday Local Business Spotlight IG/FB Feed Image/Carousel Wednesday Tube Closure Update & Detours IG Stories Graphic/Video Friday Event Countdown: 7 Days Left IG/FB Feed Video/Story Saturday Person on the Street Interviews IG Reels/FB Short Video Sunday Stay Local Promotion During
Closures
IG Stories UGC Reshare
8. Metrics to Track
1. Follower Growth: Aim for 25% increase (~2% per month).
2. Engagement Rate: Monitor likes, shares, comments, and saves.
3. Reach & Impressions: Track post visibility across platforms.
4. Event Performance: Measure post reach, RSVPs, and attendee engagement.
5. Tube Campaign Impact: Assess post reach and community response during closures.
Expected Outcomes
● Increased community engagement and stronger follower growth. ● Greater visibility for WABA events, businesses, and campaigns. ● Improved local support for West End businesses during Tube closures. ● A cohesive, vibrant social media presence that highlights West Alameda’s unique charm and community spirit.
Jan Feb March Apr May Jun Jul Aug Sep Oct Nov Dec Total Income
INCOME
MEMBERSHIP & FEES
BIA Fees 10,000.00 15,000.00 20,000.00 20,000.00 15,000.00 80,000.00 Sponsorship 10,000.00 30,000.00 10,000.00 10,000.00 10,000.00 70,000.00 Associate Members 150.00 150.00 150.00 150.00 600.00 PARKING PASS PROGRAM 450.00 450.00 450.00 450.00 1,800.00 $ 0.00
ATM 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 1,200.00 Total Income $ 100.00 $ 100.00 $ 10,550.00 $ 100.00 $ 31,000.00 $ 25,700.00 $ 20,250.00 $ 20,250.00 $ 25,700.00 $ 100.00 $ 100.00 $ 10,550.00 $ 153,600.00
EXPENSES
GENERAL ADMINISTRATION
COSTS
OFFICE EXPENSES
-Cleaning service 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 1,200.00 -Office Supplies 50.00 50.00 50.00 50.00 50.00 50.00 300.00 -P.O. Box 185.00 185.00
-Telephone and Internet 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 1,200.00 Domain/hosting 360.00 360.00
Fees $ 150.00 $ 150.00 $ 150.00 $ 150.00 $ 150.00 $ 150.00 $ 150.00 $ 150.00 $ 150.00 $ 150.00 $ 150.00 $ 150.00 $ 1,800.00 D & O / Liability $ 1,700.00 $ 1,700.00 Office Rent 773.00 773.00 773.00 773.00 773.00 773.00 773.00 773.00 733.00 733.00 733.00 773.00 9,276.00
Events - July 4th/ Holiday/Halloween $ 2,500.00 $ 2,500.00 $ 2,500.00 $ 2,500.00 $ 2,500.00 $ 2,500.00 $ 15,000.00 Professional Fees
Accounting & Tax
Tax prerparation 1,200.00 1,200.00
Casual Labor
Consulting 500.00 1,200.00 1,200.00 1,200.00 200.00 200.00 200.00 200.00 200.00 200.00 200.00 200.00 5,700.00 Bookkeeper 540.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 1,860.00 Executive Director 2,600.00 4,300.00 4,300.00 4,300.00 4,300.00 4,300.00 4,300.00 4,300.00 4,300.00 4,300.00 4,300.00 4,300.00 49,900.00 Marketing 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 12,000.00 Healing Garden $ 2,000.00 $ 2,000.00 $ 2,000.00 $ 2,000.00 $ 2,000.00 $ 2,000.00 $ 2,000.00 $ 2,000.00 $ 2,000.00 $ 2,000.00 $ 2,000.00 $ 2,000.00 $ 24,000.00 Marketing and Promotion 300.00 300.00 300.00 300.00 300.00 300.00 300.00 300.00 300.00 300.00 300.00 300.00 3,600.00 Event Banners 10,000.00 10,000.00
Total Marketing and Promotion
Total Expenses $ 139,221.00
CONTINGENCY $14,379.00
West Alameda Business Association
Budget Overview 2024
January - December