Projected City TOT Revenue
Projection of Incremental City Revenues from FIFA Team Base Camp Alameda, CA
Projected City TOT Revenue
Harbor Bay
Hotels
Other
Hotels
Short Term
Rentals Totals Note
Room Nights Available in Alameda 1,771 2,557 3,105 7,432 0 Room Nights Used by Team, Media, Visitors 1,771 1,906 1,190 4,867 0 Occupancy Rate
Baseline Occupancy Level 77% 77% 58%
Projected Occupancy with Team Base Camp 100% 94% 74%
Nightly Rate Assumption(1) $180 $140 $300
Potential Net Room Revenue Increment $319,000 $267,000 $357,000 $943,000 Projected TOT Revenue Increment 14% TOT Rate $45,000 $37,000 $50,000 $132,000 (1) Assume premium over $127 hotel and $186 STR existing avg daily rates per STR and Rabbu.com =Projected Room
Nights x Nightly
Rate
Exhibit 1
Projected Hotel Room Demand in Alameda
Projection of Incremental City Revenues from FIFA Team Base Camp Alameda, CA
Projected Hotel Room Demand in Alameda
No. of
Rooms (1)
Estimated
No. Nights (1)
Total No.
of Room
Nights
Alameda
Capture
Assumption Total Hotels
Short Term
Rentals Note
Team Delegation 80 28 2,240 100% 2,240 2,240 0 Assumes team delegation stays in Alameda Family and Friends 150 14 2,100 50% 1,050 525 525
Media 75 14 1,050 33% 347 173 173
Subtotal 5,390 67% 3,637 2,938 698
Non-local fans 6,153 4 24,610 5% 1,231 738 492 balance of FIFA estimated 30,000 room nights Total 30,000 16% 4,867 3,677 1,190
(1) Estimated based on figures cited by Oakland Roots and Soul.
Alameda Room Nights
Exhibit 1
Estimated Maximum Potential TOT if Reach 100% Hotel and Short Term Rental Occupancy Projection of Incremental City Revenues from FIFA Team Base Camp Alameda, CA
Estimated Maximum Potential TOT if Reach 100% Hotel and Short Term Rental Occupancy Total
Harbor Bay
Hotels
Other
Hotels
Short Term
Rentals
(whole home) Note
Hotel Room and Short-term Rentals 936 275 397 264 Source: STR and City of Alameda 2024 Occupancy 77% 77% 58% Source: STR and Rabbu.com
Potential occupancy increment (% available) 23% 23% 42% =100%-2024 occupancy Available Rooms/Short Term Rentals 265 63 91 111 =potential occupancy increment x room supply Available Room Nights 28 days 7,432 1,771 2,557 3,105 # days cited by Oakland Roots/Soul x avail rooms Nightly Rate Assumption $180 $140 $300 Assumes premium over $127 hotel and $186 STR avg daily rates per STR and Rabbu.com
Potential Room Revenue Increment $1,608,000 $319,000 $358,000 $931,000 Max Potential TOT 14% TOT Rate $225,000 $45,000 $50,000 $130,000 If reach 100% Occupancy Exhibit 1
Historic Hotel Performance Metrics for June and July
Projection of Incremental City Revenues from FIFA Team Base Camp Alameda, CA
Year
TOT Rate
in effect June July June-July Total
%Growth
vs. Prior Year
2022 10% $250,116 $268,451 $518,567
2023 14% $310,847 $322,698 $633,545 22%
2024 14% $297,180 $327,673 $624,853 -1%
Source: City of Alameda
Year June July June-July Average
%Growth
vs. Prior Year
2022 79% 81% 80%
2023 69% 72% 71% -12%
2024 75% 79% 77% 9%
Source: STR data for nine tracked hotels in Alameda with 672 total rooms Year June July June-July Average
%Growth
vs. Prior Year
2022 $134 $135 $134
2023 $137 $136 $136 2%
2024 $123 $130 $127 -7%
Source: STR data for nine tracked hotels in Alameda with 672 total rooms Year June July June-July Average
%Growth
vs. Prior Year
2022 $106 $109 $108
2023 $95 $98 $97 -10%
2024 $93 $103 $98 2%
Source: STR data for nine tracked hotels in Alameda with 672 total rooms Average Room Rate, June to July of prior three years
Revenue Per Available Room, June to July of prior three years TOT Revenues, June to July of prior three years
Hotel Occupancy, June to July of prior three years
Exhibit 1
Alameda Hotels
Projection of Incremental City Revenues from FIFA Team Base Camp Alameda, CA
Hotel Hotel Class
Year
Opened
Number of
Keys
Extended Stay America Oakland - Alameda Airport Midscale Class 1999 87 Hampton by Hilton Inn & Suites Oakland Airport-Alameda Upper Midscale Class 2008 105 Home2 Suites by Hilton Alameda Oakland Airport Upper Midscale Class 2019 83 Subtotal Harbor Bay 275
Marina Village Inn Economy Class 1985 51
Rodeway Inn Alameda Economy Class 1965 50
Coral Reef Inn & Suites Midscale Class 1968 93
Extended Stay America Premier Suites Oakland - Alameda Midscale Class 2000 121 Hawthorn Suites by Wyndham Oakland/Alameda Midscale Class 2003 50 Neptune Palace Hotel Economy Class n/a 32
Subtotal Balance of City 397
Total 672
Source: STR
Exhibit 1
Sales Tax Estimate
Projection of Incremental City Revenues from FIFA Team Base Camp Alameda, CA
Sales Tax Estimate
Room
Nights in
Alameda
Party
Size
Number of
Visitor
Days
Illustrative Average
Per Capita Taxable
Spending in
Alameda (2)
Illustrative
Total Spend
Estimated
1.5% City
Sales Tax
0 Team Delegation 2,240 1 2,240 $100 $224,000 $3,000
Family and Friends 1,050 2 2,100 $60 $126,000 $2,000
Media 347 1.25 433 $60 $25,988 $0
Other overnight visitors 1,231 2.5 3,076 $30 $92,288 $1,000 Day visitors to Alameda(1) n/a n/a 70,000 $15 $1,050,000 $16,000 Sales Tax Estimate $22,000
(1) Number of visitors based on mid-point of FIFA estimate. (2) KMA assumptions. Team delegation sales figures likely require significant catering sourced in Alameda to be achieved.
Exhibit 1
Existing Sales Tax Generation
Projection of Incremental City Revenues from FIFA Team Base Camp Alameda, CA
Retail Area
Q2 2024 Total
City Sales Taxes
Monthly City
Sales Taxes
South Shore Center $111,388 $37,129
Park Street $487,627 $162,542
Harbor Bay Landing $24,833 $8,278
Total $623,848 $207,949
Illustrative Increases in Existing Monthly Revenue
3% Increase $6,000
5% Increase $10,000
10% Increase $21,000
Source: Existing sales tax totals per HDL
Exhibit 1