Presentation Title
Second Line
August 15, 2016
1 TOT Tax Sharing Agreement with
Oakland Roots & Soul
July 15, 2025
2026 Men’s FIFA World Cup
• Men’s FIFA World Cup Soccer
Tournament – Summer, 2026
• Hosted by Canada, Mexico &
United States
• Expanded to 48 teams from 32
• 16 host cities, including 2 game
locations in California
– Levi’s stadium in Santa Clara and
SoFi stadium in Los Angeles
• Estimated viewership of 6 billion
people
2 Background
• Oakland Roots & Soul were
approached by FIFA to have its
Alameda training facility be
designated as a Base Camp
Training Site for one World Cup
Team for the approximate one
month during the tournament
• Alameda advantages
– Proximity to Oakland Airport
– Close to Santa Clara
– Bay Area is a natural tourist
destination
– Bay Area climate
3 Roots Facility
• Located at 1150 Harbor Bay
Parkway, Alameda
• Formerly Oakland Raiders
Training facility
• Oakland Roots & Soul recently
committed to a 15-year lease
– now known as the UCSF
Health Oakland Roots and
Soul Performance Center
• 18,000 sf of indoor training
space and 5 acres of outdoor
sports fields
4 Benefit of Team Base Camp
• Main benefit to the community is the fan interest in
following the team and the tournament
• FIFA estimates for a Team Base Camp
–60,000 – 80,000 tourists in the area
–30,000 hotel nights in the vicinity
Team, team family members, media & general fans
• Fans staying in hotels, shopping in stores and eating in restaurants – TOT hotel tax, sales tax
5 Roots Financial Request
• Roots seeking partnership from surrounding
jurisdictions to cover approximately $700,000 in
additional operating costs to house a team as well as
additional facility upgrades
• Looking to partner with Alameda, Oakland, Berkeley
and surrounding communities
6 Financial Pledge
• Pledge of no more than $150,000 from the anticipated
incremental increase in the TOT hotel tax from increased hotel and short-term rentals during the event
• Projected increase is based on historical baseline averages during the months of June and July for 2022- 2024 for:
• TOT revenue
• Occupancy rate
• Average room rate
• Revenue per room
• Historical baseline occupancy during the month of June was 77% for hotels and 58% for short-term rentals
• TOT Sharing Agreement will use TOT hotel tax collected in June 2025 plus 3% as a baseline
• TOT is combination of occupancy rate and room rate =
accurate baseline
7 16:16
TOT Sharing Agreement
TOT Sharing Agreement
• Will be negotiated immediately after Council approval and finalized after June 2025 TOT numbers are
received in August 2025
• City Council approval is needed now to allow Oakland
Roots to submit an application for a World Cup team
8 Recommendation
• Adopt a resolution authorizing the City Manager to
negotiate and execute a TOT sharing agreement with
the Oakland Roots & Soul in an amount not-to-exceed
$150,000 in support of a sponsorship of a World Cup
team at their Alameda training facility during the 2026 World Cup tournament
9 Questions?
10