CITY COUNCIL WORKSHOP
April 26, 2022
CITY COUNCIL WORKSHOP
April 26, 2022
Introductions
• Sergio M. Ramirez
Director of Economic Development
• Keith Olesen
Chair of the Board of Directors, Anaheim First
• Karen Gulley
PlaceWorks
• Kevin Clausen, AICP
Project Manager II, Economic Development
Background
Anaheim First Overview
• Mayor Sidhu’s Key Policy Initiative
• Invest $250M into neighborhoods
• Key elements:
o Grass roots, resident‐driven model
o Identify priorities for
Neighborhood improvements
Enhanced community programs
Anaheim First Framework
• New incremental revenues
• New Economic Growth
• Improve neighborhoods
• Community‐led priorities
Rebuild Beach Boulevard
A Community Led Initiative
• April 16, 2019 Council Action – kick‐off
• Anaheim First – 501(c)3 non‐profit
• 2030 Neighborhood Investment program
• Investing $250M over the next 10 years
• Comprehensive city‐wide assessment by
Anaheim First
Neighborhood Leadership Council
Pandemic Impact
Hardest hit in California
• 28,800 people unemployed
• Record 17.4% unemployment
• $185M in lost city revenue
Anaheim’s response
• 500,000-plus vaccines administered
• 150,000-plus tests administered
$72 million
• Rent assistance
• Business grants
• Community needs
• Other help
Anaheim’s Comeback!
Promise of the Resort remains strong
o Convention Center Reopening
o Revenues Exceed Projections
Commitment to Revitalizing
Neighborhoods
o Beach Boulevard
Health of the City Team
o Unfrozen positions
o Technical Staff
Pending deal with the Angels
ocV!BE and DisneyForward
Original Goals of Anaheim First
Target $ to Invest in
Neighborhoods
Neighborhood Improvements to
be Prioritized by Residents
Projects/Services are “Over and
Above” what City is Already
Doing or Planning to Do
11 Assessment Process
Data Analysis
Quality of Life Indicators
Recreation and Leisure
Economics
Mobility
Housing
Health & Welfare
Building Maintenance
Public Safety
Data to be part of the City’s
GIS database for future
tracking
12 Assessment Process
Community Engagement – Town Halls
Town Halls Meetings – 2
Rounds
• 925 Participants
• Round 1: Identified and
Prioritized Improvements
Needed
• Round 2: Evaluated Costs
and Options for Addressing
the Issue/Need
• Resulted in Ranking of Top
4 by District
13 Assessment Process
Community Engagement – Surveys, Pop-Ups,
Interviews
Online Survey
• 1048 responses
Pop-Up Events
• 420 participants
Stakeholder Interviews
• 18 CBOs serving Anaheim
Identified community needs
• Anaheim First Website and
Facebook
14 Assessment Process
Community Engagement – Surveys, Pop-Ups, Interviews
Anaheim Community
Assessment
Goal of $250 million over 10-years
1. Establish a minimum allocation for each District annually – recommend $1.5 million annually
2. The minimum allocation can be saved up for a larger project
3. Fund the #1 Priority Improveme nt within each District (over a 10-year period).
4. The maximum amount for any one project is $15 million (however, not every District should expect to get a $15 million project)
5. The timing for implementing priority projects will be determined by City Council during annual budgeting process
6. Projects that create ongoing, new incremental revenue may be reinvested in that District.
7. Funding used to accelerate existing Capitol Improvement Projects (CIP) projects will be reprogrammed for other improvements in that District.
Draft Funding Conditions Framework
Anaheim Community
Assessment
Does the investment/project idea:
1. Address a level of deficiency that is not being addressed by the City due to funding or resource limitations.
2. Address a high priority need identified by the neighborhood (regardless of current service level or if planned sometime in the future).
3. Contribute to a neighborhood in a way that “moves the needle” in terms of improving quality of life.
4. Sustain funding and program support following completion of the 2030 Neighborhood Investment Program.
5. Attract and leverage outside funding/other partnership support.
Original Evaluation Criteria for Ideas/Projects
Addressing City-Wide Topics
Common Themes Across all Districts:
Increase Code Enforcement of Commercial Properties
Streetscape Improvements on Commercial Corridors
Two Cameras in Every Park
More Homeless Liaison Officers
Increase Number of Police Officers
Focus on Areas that are Most Distressed
Re-Engagement (Post Pandemic)
Priority Projects
• Identified City progress on project components
• Updated cost estimates
Reconvened Neighborhood Leadership Council
• Reviewed updates
• Identified year-1 priority for consideration by City Council
Year-1 Priorities
District 1 – Accelerate Beach Boulevard Improvements
• 6 Project Components
• Buy motels to convert to other uses ($10M - $14M)
District 2 – Increase Police and Code Enforcement
• 4 Project Components
• Install cameras/monitoring on commercial corridors (relocate as needed) ($50K) • Proactive code enforcement of commercial properties ($400K-$500K per year) • Increase number of police officers ($268K/officer)
Year-1 Priorities
District 3 – Joint Use Facility at Anaheim Ballet Building • Purchase Anaheim Ballet Building and Renovate for use by Anaheim Ballet and other local non-profits needing office space ($6M - $8M)
District 4 – Improve Road and Pedestrian Safety/Enhance Commercial Streetscape
• 5 Project Components – Original Top Priority Complete • Undergrounding of overhead utility lines and streetscape improvements of East Street between Ball Road and Vermont (within D4) ($12M for undergrounding, $12.6M for acquisition and streetscape improvements)
Year-1 Priorities
District 5 – Add a Senior Center/Community Center
• 2 Project Components
• Build new facility at Juarez Park ($12M with $500K to operate annually) • Note: Request that staff explore temporary option until site can be built ($550K-$700K for temporary mobile trailer concept, plus $275K annually to operate) District 6 – Increase Crime Prevention Measures
• 4 Project Components
• Automated license plate readers at freeway ramps ($64K per year) • Security cameras in parks ($385K)
• Increase community policing ($268K/officer)
Year-1 City-Wide Priorities
• Add 10 Police Officers to be
distributed across the city as
needed - $3M
• Add 4 Code Enforcement Officers to
the Quality Commercial Corridor
Program - $1M
• Add 1 Homeless Outreach Team -
$1.2M
• Any remaining $ from Year 1
spending to be allocated toward
Level 3 and 4 neighborhoods
2030 Neighborhood Investment
Potential Plan Funding Sources
• Surplus revenues exceeding budget projections
• Revenue from new developments
o Stadium
oocV!BE
o Disneyland Forward
• Existing Neighborhood Reserve Fund
• Community Investment Fund
• Future available revenue after debt service payoff
Next Steps
• Prioritization of projects and programs
• Work with respective city departments on
implementation strategy
o Work through the budget process for implementation
o Review by boards/commissions
o Approval by City Council
• Periodic review of Anaheim First accomplishments by
City Council
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