2021/2022
Annual
Report
Anaheim Tourism
Improvement District
2 The recovery of our destination throughout 2021 and 2022 has continued to remain Visit Anaheim’s primary focus. The return of business was especially impacted by the reopening activity of the Anaheim Convention Center and Disneyland Resort.
On April 22, 2021 the Anaheim Convention Center, the largest exhibition facility on the West Coast hosted its first event since February 2020. A low-contact sports event booked by the Orange County Sports Commission, a countywide coalition of destination marketing organizations and community partners united to book and promote sporting events. This event was the first event other than testing and vaccinations to occupy the Anaheim Convention Center since the onset of the pandemic. The return of sporting events reinforced how resilient this market was in the wake of the pandemic.
The Anaheim Convention Center was ready to safely and responsibly reopen following California’s four-tier reopening plan and beyond. The Anaheim Convention Center developed a comprehensive COVID-19 Recovery Plan to ensure unparalleled service and a world-class experience were provided while taking steps to safeguard public health for event organizers, attendees, partners and employees. On April 30, 2021, the Disneyland Resort theme parks (Disneyland® Park and Disney California Adventure® park) reopened to the public after being closed for more than one year with limited capacity.
In September 2021, the U.S. announced a timeline to reopen its borders to vaccinated visitors, igniting a surge in travel searches and bookings for International travel while reinforcing brighter days ahead for the state’s travel and tourism industry. International travelers are vitally important to California and Anaheim. California is the No. 1 destination in the United States. In 2019, international visitors accounted for 12% of all tourism spending in Anaheim and 33% of all tourism spending in Orange County.
The past two years have changed so much within our industry. Destination Marketing Organizations (DMO’s) are called upon to be “community connectors.” Visit Anaheim has continued to adapt and evolve through operational changes, in addition to, smaller staff working to bring back business and leisure travel to our city.
The return of The National Association of Music Merchants (NAMM), June 3 -5, 2022 generated nearly $77 million in economic impact for Anaheim and Orange County while supporting more than 26,000 local jobs.
Response and Recovery Efforts
3 Response and Recovery Efforts / Booking Summary
Business cancellations as of June 30, 2022, included 27 groups reflecting a drop in EIC of $511M and $9.4M in TOT. A total of 11 groups have been re-booked during this same timeframe and will generate $123.6M in EIC and $2.5M in TOT. In addition, 172 new group bookings will generate $842M in EIC and an additional $7.6M in TOT.
4 Economic Recovery Plan / Industry Participation
To stay top-of-mind with planners, Visit Anaheim continued to participate, exhibit and sponsor industry events. Here are a few of the major events the Sales Team participated in (from July 2021 through June 2022):
• • PCMA Educ on
• • Destinations Inter national
• • CEMA Summit
• • Cvent CONNECT
• • AF Forum Gala
• • IPW
• • Maritz Global Events (Merge of E4 and Envision)
• • ASAE Annual Education C onference
• • CONNECT Marketplace 2021
• • PCMA Par tner Summit
• • Smart Meetings National 3 Day
• • CEIR PREDIC T Conference
• • IAEE Wom en’s Leadership Forum
• • IMEX
• • IAEE Expo E xpo!
• • CalSAE Spectacular
• • Association Forum Holiday Showcase
2021
• • PCMA Con vening Leaders
• • MPI (WE)Con
• • IAEE Wom en’s Leadership Forum
• • Cvent CONNECT
• • Visit California Eastern Roadshow
• • IPW
• • MPI WEC
• • GMITE 20 22
2022
5 Meetings & Conventions Recovery Campaign
The campaign launched in May 2021 and continued through Dec 2021.
The campaign leveraged the new “Calling All Characters” video and Uncommon Characters, “Meeting Mastermind” and “Convention Crusher”.
The objective of this campaign was to obtain quality leads for short term business and help drive overall economic impact.
This full-digital campaign targeted meeting and convention planners across the nation utilizing the following channels:
Digital Ad Campaign
• Programmatic: Adara and Sojern
• Social Media: Facebook, Instagram and Twitter
• Industry trades: Smart Meetings, Meetings Today, Northstar Meetings, EventMB/Skift and ASAE 6 507
94,292
total RFPs received by Visit Anaheim during campaign
landing page sessions
39.2M
496K
impressions
clicks
6.7M
video completions
Meetings & Conventions Recovery Campaign
The results of the
campaign by Dec 31, 2021:
7 Meetings & Conventions Recovery Campaign
The Anaheim Planner Pulse is a rebranded version of our client e-newsletter. Sent to 5,000+ current and prospective meetings and convention stakeholders, this newsletter keeps Anaheim top of mind and keeps industry stakeholders up to date with destination news, planner resources, promotions and more. The refresh aimed to better engage the planner and distinguish our newsletter through a Visit Anaheim-branded title.
Anaheim Planner Pulse (Rebrand)
A number of new features added include:
o Navigation bar – Based on engagement in previous
newsletters, this serves as an accessible planner
resource
o Upcomin g Activations – Exhibitions our team is
attending so clients know where to find you! To be
updated lat er when we have more info on booth #
o Featured Partner – In collaboration with Partnership
o LinkedIn but ton to profile – For further client
engagement and complements LinkedIn sales solution
effort
8 Meetings & Conventions Recovery Campaign
NAMM Sponsorship in Partnership with Visit California
To support the return of The NAMM (National Association of Music Merchants) Show (June 3 – 7, 2022), Visit Anaheim partnered with Visit California to sponsor the show, which included a branded virtual photo booth, “Welcome Back” signs and a special grand opening performance by The Disneyland Band.
The NAMM Show was held with 1,000 exhibiting members representing 3,500 brands. There were a total of 46,627 registered attendees representing 111 countries and territories.
9 Meetings & Conventions Recovery Campaign
Visit Anaheim launched two limited-time incentives to support and close business for the meetings and conventions segment.
Sales Incentives:
A high-energy sizzle reel was created to be played at Pre-Cons, ramping up excitement to clients as we welcome them to kick-off their event at the Anaheim Convention Center.
View video.
Pre-Con Video
10 Leisure Recovery Campaign
Visit Anaheim developed a comprehensive Recovery Campaign targeting specific drive markets, designed with key partnerships at all levels of the consumer’s travel journey including information, inspiration, motivation and finally activation; the booking/ conversion stage.
The campaign was designed to re-inspire visitation to Anaheim as our destination prepared for the different phases of reopening.
In partnership with Visit California, Visit Anaheim joined the state’s efforts by leveraging the state’s investment and aligning messaging. The campaign strategically focused on leisure markets as the main source of visitors to the Anaheim destination.
Visit Anaheim started in local, local drive, regional drive, state, and out-of-state markets. As the state moved beyond the blueprint with the full reopening on June 15th, 2021, the campaign evolved from “Calling All Californians” to “Calling All Characters.” This strategic partnership created a synergistic approach to maximize Visit Anaheim’s resources and marketing program.
The Tourism Marketing Campaign facilitated the primary call-to-action and booking conversion for the leisure efforts planned including: Expedia, Priceline, Kayak, Tripadvisor, Get Away Today and AAA. The added value and matched funds negotiated in these channels was over $610,000, which helped to increase the city’s investment and expand our destination’s exposure to larger tourism markets.
Visit Anaheim worked with co-op marketing partners, including Get Away Today and TV stations in Utah and Nevada, to provide additional coverage in regional markets. These programs were designed with the flexibility to expand and target Arizona, Nevada, Utah, and Oregon visitors.
The Tourism Department in partnership with Brand USA, re-entered the Mexico market in September 2021 and Canada in October 2021 with direct-to-consumer multichannel programs, repositioning Anaheim as a safe destination to these important feeder markets.
Tourism Marketing &
Consumer Efforts
11 Leisure Recovery Campaign
• AAA 2021
• Expedia Recovery Campaign (2021)
• Expedia Extension Campaign (2022)
• Priceline Extension Co-op (2022)
• Hotelbeds P rograms 2022
• Hotel Special Off ers Landing Page
• IPW 2 022
• Kayak – Open Table
• GetAw ay Today – Fall, Spring, Multi-layer, Winter Campaign • GetAw ay Today – Educational Fam 2022
• Global Eff orts 2021
• Bran d USA Programs
• Air Cana da
• Travel Best Bets 2021
• Visit California Trade Programs 2022
TOURISM PROGRAMS / 2021 - 2022 Co-op Programs / 2021 - 2022
DOMESTIC INTERNATIONAL
12 Visit Anaheim partnered with AAA to promote travel
to Anaheim from targeted drive markets, Northern
California, Southern California, Oregon, Nevada, and
Arizona. This Co-op campaign offered digital content on AAA website along with Via platform and Westways
magazine. Using the Calling All Characters messaging,
this campaign was designed to coincide with existing
digital messaging with a call-to-action driving visitors to the hotel-deals page on the Visit Anaheim website.
Leisure Recovery Campaign
AAA Co-op 2021
The Tourism Development team developed a working
partnership with Expedia Group Media Solutions to drive conversion through a master program encompassing
three campaigns. The Visit California Co-op 2021
launched our recovery efforts. As California reopened
to out of state visitors, we launched the Visit Anaheim Recovery Campaign that ran through January 2022. In
order to continue the momentum of the recovery
campaign efforts, we launched the Extension Program
2022 promoting all TID hotels through June 2022.
Campaign Results 5/2021 – 1/2022
Anaheim Room Nights: 156,947
Total Revenue: $32,718,000
Expedia Recovery Campaign 2021
Visit Anaheim recovery efforts include cooperative campaigns, with matching funds from Expedia and Visit California, to extend our reach to targeted consumers in strategic, fly-drive markets. Keeping with the theme “California Dreamin,” the campaign reinforced the message of Anaheim as a unique, safe, family-friendly destination within California. This program began in late January 2022, and ran through the end of June 2022. As part of this campaign, a buy-in component was added for local hotels to purchase premium placement on the designated landing page. The increased buy-in was attributed to Visit Anaheim’s contribution and increased matching funds from both Expedia and Visit California, extending the reach of the overall campaign at a 4 to 1 multiplier.
Campaign Results 1/2022 – 6/2022
Anaheim Room Nights: 103,827
Total Revenue: $24,132,000
Expedia Extension Campaign 2022
13 Leisure Recovery Campaign
Expedia – Visit California
Continuing to focus on leisure fly-drive markets, Visit Anaheim partnered with Priceline in a domestic campaign targeting the California drive market as well as the states of Arizona, Nevada, Utah and Washington. This program promoted all TID hotels and ran from February 15, 2022 to May 14, 2022.
Priceline Extension Co-op 2022
14 February 2022 - Leveraged Media Campaign with Visit
California and Brand USA using matching funds to
extend the reach and run-time of the campaign.
Leisure Recovery Campaign
HotelBeds Programs 2022
Created for Anaheim hotels so they could submit offers via the Partner Portal. More than 40 different offers were reflected, enabling hotels to capture bookings directly through their websites.
Hotel Special Offers Landing Page
15 Leisure Recovery Campaign
IPW 2021 and 2022
U.S. Travel Association’s IPW helped to reunite and rebuild the global travel industry with a hybrid opportunity in September 2021. Visit Anaheim held appointments with tourism partner to set the groundwork for recovery. Orlando was the host city for IPW 2022 with a more robust program. The delegation size was still down by 16% (attributed to the lack of attendees from Asia Pacific), but Visit Anaheim successfully promoted travel to Anaheim while updating key travel trade partners and assisted companies to develop and expand the Anaheim product offerings.
16 Leisure Recovery Campaign
Kayak – Open Table 2021 and 2022
Visit Anaheim partnered with Bandwango, an online platform to create our Sip, Savor and Shop Pass featuring 62 different partners. This initiative is helping support the organization’s destination marketing efforts by creating the foundation for hotel integration packages, added value initiatives and gamification.
17 Leisure Recovery Campaign
Get Away Today 2021 and 2022 Fall Campaign
A campaign to extend the length of stay for Anaheim area hotels was launched in partnership with Get Away Today. The program included TV segments and generated 31,126 room nights.
To help drive business within Q1 2022, the “Give the Gift of a Vacation” was developed. The campaign generated 26,532 room nights.
Spring Campaign
Visit Anaheim developed an “Extra Day and Night Free” campaign with Get Away Today focusing on domestic fly-drive markets. The program launched in February and ran through the end of March to promote bookings and travel into spring/summer 2022.
18 Leisure Recovery Campaign
Visit Anaheim partnered with Get Away Today and the Salt Lake Bees to promote travel to Anaheim. The partnership included Angels night for the Angels minor-league affiliate team with in-stadium activations and consumer direct prize packages.
19 Leisure Recovery Campaign
International Efforts with Visit California and Brand USA
20 Website Update
VisitAnaheim.org - Website Traffic:
7/1/21 – 6/30/22: 615,481 Users
7/1/20 – 6/30/21: 278,119 Users
121% increase in website users year-over-year
New Dynamic Content:
Geographically targeted content has
been launched allowing the content
marketing team to create content that
appears differently depending on where
the website visitor is viewing the website.
21 Website Update
VisitAnaheim.org - Website Traffic:
In addition to geographically targeted content, persona content has been launched allowing the content marketing team to create content that appears differently depending on how the website visitor interacts with the website. For example, if a website visitor interacts with food content, then on subsequent website visits, that visitor will be delivered food related content. Currently, the website is delivering content for the following personas: Families, Foodie, Outdoors, and Theme Parks.
22 Visit Anaheim’s top-funnel portion of the “Calling All Characters” Recovery Marketing Campaign started earlier in 2021 but continued to run from 7/1/21 to 12/3/21. The top-funnel advertising efforts were designed to gain attention and then drive the visitors down the marketing funnel ultimately resulting in hotel room nights.
Leisure (Top-Funnel Marketing Efforts)
Recovery Marketing Campaign
The “Calling All Characters” campaign was designed to first attract, then to engage and finally to convert visitors. This funnel approach utilized digital ads (top-funnel), a customized campaign-specific landing page and an OTA campaign landing page to bring the visitors through the process. First, digital ads attract the visitor to the landing page. Then, the landing page engaged the visitors and ultimately drove the visitors to the landing page of one of our OTA campaigns, where the conversion to a hotel booking occurred.
Marketing Funnel:
In order of priority, the following drive markets were targeted, San Francisco, Los Angeles, Sacramento, San Diego, Phoenix, Salt Lake City, and Las Vegas. California markets were the top priority due to early in-state restrictions as well as prior research showing that in-state travel is the top producing segment for Anaheim tourism.
Top-funnel digital marketing channels leading to the campaign landing page included the following:
• Paid Se arch – Google pay-per-click advertising
• Display – Onlin e banner advertising
• Audio – P andora audio advertising
• Native – Digital nativ e advertising
• Video/ Connected TV (CTV) – video advertising “Calling All Characters” to Anaheim (Note: channels above may have run for a portion of the referenced date range, 7/1/21 to 12/3/21) Drive Markets:
23 Recovery Marketing Campaign
In early 2022, Visit Anaheim and Orange Coast Custom
Publishing launched the latest edition of the Visit Anaheim Destination Guide.
The destination guide is an effective way to reach several valuable visitor markets. Published annually, the Visit Anaheim Destination Guide reaches leisure, business,
and convention visitors to Anaheim, Garden Grove, and
Orange County, both in the planning stages and once
they have arrived.
The Visit Anaheim Destination Guide contains important
information needed by visitors to plan their visit,
including dining, shopping, activities, attractions,
destination information, maps, transportation, and
hotels.
The destination guide is distributed throughout the
year domestically and internationally. Key international markets include Canada, Australia/New Zealand, and Latin America. The guide is also distributed to travel agents and tour operators, at airports, hotels, and California Welcome Centers.
2022 Visit Anaheim Destination Guide
24 Media Relations
Visit Anaheim continues to implement a robust media relations strategy targeting meetings & conventions trade media as well as local and travel media to keep Anaheim top of mind for both leisure travelers and meeting planners.
• Total pr ess releases: 14
• Total m edia clips: 172
• Total m edia impressions: 43,678,786
25 Drive Market Broadcast Partnerships
Fall 2021: Los Angeles – KTLA: To promote the end of the Angels baseball season, the return of concerts to Honda Center and the new JW Marriott, Visit Anaheim partnered with KTLA to develop a giveaway package that was promoted on-air and through social media. This partnership ran f
rom Sept. 7 through Sept. 13 in 2021
and included 16 on-air mentions delivering 1,108,500 impressions. The campaign also received 28,628 social media impressions and the sweepstake received 1,429 entries.
Spring 2022: Phoenix – KPNX: Visit Anaheim partnered with the NBC-affiliate in Ph
oenix to promote travel to Anaheim in one of the destination’s top feeder markets. The partnership included a giveaway comprised of Knott’s Berry Farm tickets, Ducks tickets, and a two-night hotel stay. The giveaway was promoted more
than 70 times on-air. In addition, Jay Burress was interviewed for a 4-minute segment on what’
s new in Anaheim. This partnership secured 2.2 million
impressions.
Summer 2022: Salt Lake City – KUTV: For the Angels night at the Salt Lake Bees game, Visit Anaheim secured a broadcast partnership with the Salt Lake City CBS affiliate – KUTV. The team secured 2 “Fresh Living” segments, one that ran the afternoon prior to the event, promoting locals to attend the game. The other "Fresh Living" segment along with 6 partner interviews are set to run the first weekend in July.
Media Relations
26 Social Media
Visit Anaheim continues to share content highlighting Anaheim’s culinary scene and hotels, as well as things to do in Anaheim. This content is shared across Visit Anaheim’s Facebook, Instagram, Twitter, TikTok, LinkedIn, and YouTube accounts. The content is shared to an audience of 294,893 users.
Total social media impressions: 54,290,601
27 Social Media
Visit Anaheim continues to partner with a variety of social media creators to highlight Anaheim attractions, restaurants, and hotels. Since July 1, 2021, Visit Anaheim has completed 26 influencer campaigns.
Total impressions: 27,391,762
Influencer Partnerships
28 Social Media
Visit Anaheim created and launched over 40 pieces of social media video content highlighting a variety of Anaheim events, hotels, restaurants, and activities. The videos were shared to Visit Anaheim’s Facebook, Twitter, Instagram, and / or TikTok.
Total impressions: 793,468+
Video Content
Visit Anaheim published Facebook, Instagram, and Twitter ads targeting meetings planners with the goal of driving RFPs.
Total impressions: 5,162,789
Total clicks: 247,842
Meetings and Conventions Social Media Ads
29 Social Media
To promote the Sip, Savor and Shop Pass, Visit Anaheim published multiple Facebook and Instagram ads targeting users that expressed interest in restaurants and deals, with the goal of increasing Sip, Savor and Shop Pass redemptions.
Total impressions: 508,087
Sip, Savor and Shop Pass Promotion
With the return of events at the Anaheim Convention Center, Visit Anaheim promoted the Attendee Perks Pass (Show Your Badge and Save 2.0) via Facebook and Instagram ads targeting event attendees.
Total impressions: 202,689
Attendee Perks Pass Promotion
30 Business Intelligence/IT
Customizable reporting packages and dashboards have been developed as a new revenue source through Business Intelligence. The packages will be available for sale to Visit Anaheim stakeholders. Visit Anaheim engages with data various industry platforms and compile information that will help identify industry trends.
31 Business Intelligence/IT
An Executive Summary example below highlights key 2021 Anaheim Tourism Economic Impact including visitor spending, total labor income impact, total jobs and total State and local tax revenues.
32 Business Intelligence/IT
33 Business Intelligence/IT
34 Business Intelligence/IT
35 Business Intelligence/IT
36 Business Intelligence/IT
37 The Recovery Funding from the City of Anaheim is not reflected within the above financial document. The funding from the City of Anaheim has been managed separately against corresponding Sales and Marketing activations and efforts.
Statement of Income and Expense
The City of Anaheim projected the 2021/2022 ATID portion to Visit Anaheim to be $8.7M, however, the actual funding was more than $15.5M.
Fiscal
Year Ending
6/30/2022
REVENUE
T.I.D. ANAHEIM 15,333,459$
T.I.D. GARDEN GROVE 1,341,723
BUREAU PARTNERSHIP DUES 725,546
OTHER INCOME 539,107
PPP ANTICIPATED FORGIVENESS 938,797
TOTAL REVENUE 18,878,632$
EXPENSES
CLERICAL & ADMINISTRATION 2,651,051
COMMUNICATIONS 295,424
CONVENTION SALES 2,432,361
DESTINATION SERVICES & EVENTS 428,358
MARKETING 1,221,694
PARTNERSHIP DEVELOPMENT 371,345
SPORTS DEVELOPMENT 378,179
TOURISM 474,927
ANAHEIM CHAMBER OF COMMERCE 537,623
DEPRECIATION EXPENSE 240,000
TOTAL OPERATING EXPENSES 9,030,962$
NET 9,847,670$
VISIT ANAHEIM
STATEMENT OF INCOME AND EXPENSE
ANAHEIM TOURISM IMPR OVEMENT DISTRICT
TRANSPORTATION COMPONENT FUND
ANNUAL REPORT
FOR FISCAL YEAR 2021/2022
ATID Transportation Component Fund Annual Report FY21/22 1
ANAHEIM TOURISM IMPROVEMENT DISTRICT
ATID TRANSPORTATION COMPONENT FUND ANNUAL REPORT
FOR FISCAL YEAR 2021/2022
The Anaheim Tourism Improvement District (ATID) was established within The Anaheim Resort and the Platinum Triangle Districts on September 14, 2010, and encompasses the area shown in Exhibit A.
The ATID is a way for Anaheim’s visitor industry to become self -sufficient by adding a 2% assessment fee that mirrors the Transit Occupancy Tax (TOT ) to each occupied guest room. This Tourism Improvement District is a self - assessment fee by the hotel community. The fee is passed on to the cust omer or paid for by the hotel. This fee commenced on November 1, 2010, and is collected and audited by the City of Anaheim.
Visit Anaheim, formerly known as t he Anaheim Orange County Visitor & Convention Bureau (AOCVCB) , receives 75% of the ATID funds to provide a stable and adequate funding source and enable Visit Anaheim to function as a competitive destination sal es and marketing organization. Over sight of the se ATID funds is managed by the Visit Anaheim Board of Directors.
The remaining 25% of ATID collections go towards Anah eim’s transportation programs. These Transportation Component funds are collected and administered by a separate ATID Transportation Committee.
The ATID Contribution list is made of 84 properties within The Anaheim Resort and Platinum Triangle Districts as identified in Exhibit B. Note that many of these properties have changed hotel names (recent names are on file with the City).
Resolution 2010-151 (forming the ATID) and Ordinance No. 6174 (ATID Enabling Ordinance) require the ATID Transportation Committee to submit an annual report for each fiscal year the ATID is in effect addressing the following:
• The method and basis of levying the assessm ent in sufficient detail to allow each business owner, as appropriate, to estimate the amount of the assessment to be levied against his or her businesses for that fiscal year.
• Any proposed changes in the boundaries of the tourism improvement district, any benefit zones, classification of businesses, the basis and method of levying assessments, the management plan or the activities and improvements to be funded by the assessments. • The improvements and activities to be provided for that fiscal year. • An estimate of the cost of providing the improvements and the activities for that fiscal year. • The amount of any surplus revenues to be carried over from a previous fiscal year.
ATID Transportation Component Fund Annual Report FY21/22 2
• The amount of any contribution to be made from sources other than assessments levied pursuant to the Ordinance.
ANNUAL REPORT COMPON ENTS:
METHOD AND BASIS OF LEVYING THE A SSESSMENT:
On September 14, 2010, the Anaheim City Council established the Anaheim Tourism Improvement District (ATID) as a means of providing the necessary resources to e nhance tourism activity and increase hotel room stays. The ATID establishes an assessment of 2% of the room rent for all hotel facilities located within the ATID boundaries (The Anaheim Resort and the Platinum Triangle). This assessment is not a tax for th e general benefit of the City, rather it is an assessment for activities that provide benefits directly to those hotels within the ATID.
Background information about the ATID , including the method and basis of levying the assessment , is provided on the Cit y website (see the Business License Division page on www.anaheim.net or
http://www.anaheim.net/565/Anaheim-Tourism-Improvement-District-ATI). The City also sent a letter dated October 13, 2010, to the Anaheim Hotel Operators to provide information about the ATID (see Exhibit C).
ATID COMPONENTS - NO CHANGES PROPOSED :
There were no proposed changes to:
• The boundaries of the tourism improvement district
• Any benefit zones
• Classification of businesses
• The basis and method of levying assessments
• The management plan
• The activities and improvements to be funded by the assessments FISCAL YEAR 2021 /20 22 REVIEW SUMMARY
Below is a summary of the f ollowing for Fiscal Year 20 21/2022: the improvements and activities provided during the fiscal year; the cost of providing the improvements and activities; and, the amount of any surplus revenues to be carried over from a previous fiscal year.
The description of each activity indicates whether other funding sources, in addition to ATID Transportation Funds, were contributed to the project.
ATID Transportation Component Fund Annual Report FY21/22 3
CHANGEABLE MESSAGE SI GN (C MS) UPDATE S
On March 23, 2017, the ATID Transportation Committee allocated $1,900,000 to up da te eleven Changeable Message Signs (CMS) in and around The Anaheim Resort (within the ATID boundaries) with new technology, including adding new sign and communication equipment , a nd designing and integrating the new sign display area with
the existing s ign pole. On April 9, 2018, the ATID Transportation Committee increased the number of CMSes to be updated from eleven to twelve (within the previously allocated funding) in order to update a sign in the Platinum Triangle and provide consistent messaging to those traveling along Katella Avenue.
The City Council awarded a construction contract for this project on August 13, 2019. Sign installation is complete, and a ll signs have been successfully integrated into the City’s Traffic Management Cent er (TMC). As -built plans have also been delivered and the project is closed out.
Expenditures:
During FY 2016/2017, $1, 900,000 of ATID Transportation funds were allocated for the project. A total of $1,507,063 was expended through the end of FY 2021/22 and there is a remaining balance of ($392,937).
THE ANAHEIM RE SORT AREA MOBILITY PL AN & PEDESTRIAN B RIDGE FEASIBILITY ANALYSIS The Anaheim Resort Area Mobility Pl an was prepared as a collaborative effort with area stakeholders with a goal of identifying ways to improve circulation for all modes of travel , and to evaluate the potential feasibility of pedestrian bridge options at two key locations. The Study concluded final outreach efforts in early 2022 and the fina
l draft of the document was presented to the Anaheim City Council in February, 2022.
Expenditures:
Total funds allocated for this project include: $1,030,000 with $930,000 allocated for consultant services and $100,000
allocated for expenses and staff time. Of this amount, $287,000 was provided through a Caltrans grant and $743,000 through ATID funds. A total of $611,919 in ATID funding was expended through the end of FY 2021/22 a nd there is a remaining balance of ($131,081).
ANAHEIM RESORT SA FET Y BOLLARD PILOT P ROG RAM
On April 9, 2018, the ATID Transportation Committee allocated $ 2,500,000 for the City to implement the Anaheim Resort Safety Bollard Pilot Program, which include s the design and installation of safety bollards at key pedestrian intersections—including: Harbor Boulevard/East Shuttle Area: Harbor Boul evard/Disney Way; Harbor Boulevard/Katella Avenue; and H arbor Boulevard/Convention Way. The goal of this effort is to develop and implement aesthetically pleasing bollards in order to provide for enhanced pedestrian safety at key locations.
Construction f or Phase 1 (the intersection of Harbor Boulevard and East Shuttle Entrance) was completed in March, 2022 and was deemed by the ATID Transportation Committee to have been a success . Currently design work for the reaming three in tersections is being complete d and c onstruction at the intersection of Harbor Boulevard/Disney Way is tentatively scheduled for late S pring 2023. Construction of the other two remaining intersections will be completed in the future subject to funding availability.
ATID Transportation Component Fund Annual Report FY21/22 4 Expenditures:
During FY 2017/2018, $2,500,000 of ATID Transportation funds were allocated for the project. A total of $1,173,254 has been expended through FY 2021/2022 and there is a current balance of ($1,326,746) to support ongoing e fforts.
INTELLIGENT T RANSPOR TATION S YSTEM (ITS) I MPROVEMENTS IN THE AN AHEIM RESORT On September 24, 2018, the ATID Transportation Committee allocated $160,000 for ITS improvements in the Resort. These improvements are anticipated to include signal equipment and camera detection equipment upgrades. Once implemented , t hese improvements will further assist with traffic management along key congested corridors—including Katella Avenue.
Currently, t his project is on hold due to implementation of OCTA’s Katella Traffic Signal Synchronization Project.
Once the signal synchronization project is complete, this (ATID) project will be re -initiated to assess what additional ITS improvement needs remain and to take advantage of fiber updates being implemented by the OCTA project.
Expenditures:
During FY 2017/2018, $160,000 of ATID Transportation funds were allocated for the project. A total of $ 132,359 has been expended through FY 2021 /2022 and the remainder of the allocation ($27,641) will be processed once the project resumes.
THE ANAHEI M RESORT SIGN PRO JECT 2019 -2020
On April 9, 2018, the ATID Transportation Committee allocated $150,000 for the installation of a changeable message sign (CMS) in the Harbor Boulevard median, south of Convention Way. This sign is intended to provide changeable directional information to northbound Harbor Boulevard traffic and eliminate an existing trailer mounted sign. On September 24, 2018, the ATID Transportation Committee allocated $5, 600,000 for signs in The Anaheim Resort, including upgrading existing signs, installat ion of new signs, establishment of sign maintenance agreements and related p roject management activities. One of the signs (a CMS on Katella Avenue at a cost of $150,000) was subsequently reallocated to the Katella Widening Project, which is now complete. Therefore, the total final funding for all of these sign improvements is $5,600,000 ($150,000 for the Harbor CMS plus the remaining $5,450,000 from the September 24, 2018 allocation).
Below is a brief summary of the proposed sign improvements:
• Replace two trailer mounted signs on Harbor Boulevard and Disneyland Drive with permanently installed CMSes that can be controlled through the City TMC;
• Repair the changeable arrows on three large cantilever signs on Disneyland Drive and Katella Avenue that assist in directing traffic to Downtown Disney and Theme Park parking areas; • Replace five static and/or outdated digital signs on Ball Road, Harbor Boulevard , and Disneyland Drive with updated changeable message signs that can be controlled through the City’s TMC in order to improve the quality of wayfinding assistance (this will also include the removal of one trailer mounted sign on Harbor Boulevard); and
• Installation of fiber optic cables and conduit to provide communication from the TMC to the CMS es.
ATID Transportation Component Fund Annual Report FY21/22 5 Currently, c oordination is underway with Disney for input on existing proposed sign locations . The City is also providing oversight of all activities related to the processing of signs through design, procurement and construction, and work associated with establishing agreements between the City and Disney for maintenance and operation of the signs. However, implementation of capital project components i s currently on hold while staff observes new traffic and circulation patterns based upon parking changes in the area, and the need coordinate long-term special events, including traffic circulation , between the Disneyland Resort and Anaheim Convention Center.
Expenditures:
During FY 2017/2018, $150,000 of ATID Transportation funds were allocated for the Harbor CMS and during FY 2018/2019, $5,450,000 were allocated for the remaining signs addressed by this project. A total of $ 25,823 has been expended through FY 2021/2022 and the remainder of the ATID allocation ($5,574,177) will be processed once the project resumes.
BALL ROAD/DISNEYLAND DRIVE INTERESECTION IMPROVEMENTS The ATID Transportation Committee allocated $250,000 of ATID funding to implement striping, signing and signal changes to the Ball Road/Disneyland Drive intersection in order to lessen traffic delays an d vehicle queuing.
Currently, both northbound and southbound Disneyland Drive have a left turn lane and an optional left -turn lane at the intersection. In order for the intersection to operate properly, the timing of the traffic signals has to be operated as a split phase (i.e., while the southbound direction is making left turns, the northbound direction has to wait for the signal lights to change), otherwise vehicles can not make left turns. This condition results in longer delays and traffic queues than if the signals serviced northbound and southbound traffic concurrently.
This improvement will enhance the operation of the intersection by removing the split phase operation to allow northbound and southbound traffic to be serviced concurrently. The propo sed changes include modifications to striping, signing, signal heads and signal phasing including: restriping the northbound and southbound optional left-through lanes as through lanes only, adding signage to northbound and southbound mast arms, updating video, camera detection and traffic signal equipment to address the new changes, and project management/staff time associated with these efforts. Signal design plans are now at 60%. New cabinet, video detection, and closed circuit television cameras have be en installed, and 1,500 hundred feet of fiber optic cable has also been pulled.
Next steps for this project are anticipated to be refined in early 2023.
Expenditures:
During FY 2018/2019, $250,000 of ATID Transportation funds were allocated for the project. A total of $ 128,039 has been expended through FY 20 21/2022 and the remaining balance ($121,961) is anticipated to be expended in FY 2022/2023.
ANAHEIM TRANSPORTATI ON NETWORK (ATN) – REAL -TIME MANAGEMENT/ PASSENGER INFOR MATION SYSTEM
On March 23, 2017, the ATID Transportation Committee allocated $1,250,000 for a real -time management/passenger information system for the ATN to better manage its operations and provide its guests and passengers with the information they require. The se funds are being used to develop, install, and acquire necessary communication hardware (such as reader sign boards, etc.) that will provide real -time arrival and ATID Transportation Component Fund Annual Report FY21/22 6
departure information. This includes electronic signage on -board ATN’s fleet, as well as at bus stops and transportation hubs located within The Anaheim Resort.
During May of FY 2016/2017, the ATN Board authorized work to commence on this project and ATN provided an update on the use of these funds (see Exhibit D). By December 2017, 82 passenger information screens were installed on board the ART bus fleet . By July 2018, 50 on -board WiFi units w ere installed on the ART fleet. In addition, 25 real-time “next bus” passenger information arrival signs at ART bus stops and East Esplanade are in the process of being installed, with East Esplanade improvements n earing final approval . The final phase of th is project will install Real -Time Passenger Information Interactive Screens at the Disneyland® Resort ’s Main Transportation Center. This phase of the project is still under development and is pending consideration of East Esplanade operations based upon COVID-19 and security re-design efforts.
Expenditures:
During FY 2016/2017, $1,250,000 of ATID Transportation funds w ere allocated for the project . A total of $1,090,287 has been expended through FY 2021/202 2 and the remaining allocation balance ($159,713) is anticipated to be expended in FY 2022/2023.
ANAHEIM TRANSPORTATI ON NETWORK (ATN) – A CQUISITION OF 40 ZEBS FOR ART FLEET On September 24, 2018, the ATID Transportation Co mmittee allocated $ 2,511,000 towards acquisition of 40 Zero Emission Buses ZEBs for ART Fleet operations.
Early in 2018, the ATN applied for and received funding from the California State Transportation Agency’s (CalSTA) Transit and Intercity City Rail Capital Program (TIRCP) to electrify 50 percent of its fleet and develop an energy storage and charging solution for ART services.
The total cost of the 40 ZEBs is $32,511,000, of which ATID funded $2,511,000. ATN also secured $30,000,000 from other sources including the TIRCP grant ($22,600,000), Federal Transit Administration (FTA) funds/partnership with the City of Norwalk ($500,000) and HVIP State Credits Program ($6,900,000). The new buses replaced a 20-year old fleet of Liquified Natural Gas (LNG) buses, purchased from the Orange County Transportation Authority. The new ZEB fleet includes ten 30 -foot buses, twenty 40 -foot buses and ten 60 -foot articulated buses. ATN has deployed these buses along some of its busiest routes in The Anaheim Resort.
ATN provided an update on the use of these funds (see Exhibit D). A Purchasing Agreement between ATN and BYD was approved by the ATN Board of Directors at its January 30, 2019, meeting. At the same meeting the ATN Board of Directors approved documentation with the State of Georgia and Washington State Departments of Transportation (DOT) to exercise purchasing options to acquire 40 n ew ZEB buses for the ATN fleet. ATN completed the negotiation process with BYD in May 2019. Production of ATN buses, at BYD’s Lanc aster facility, began in November 2019. In October 2020, ten (10) 30- foot ZEB buses were delivered. In June 2021, twenty (20) 40 foot ZEB buses were delivered, and the remaining ten (10) 60 foot ZEB buses were delivered in March, 2022.
Expenditures:
During FY 2017/2018, $ 2,511,000 of ATID Transportation funds w ere allocated for the project. During FY 2021/2022 all remaining funds ($636,000) were expended.
ATID Transportation Component Fund Annual Report FY21/22 7
MAYOR’S TRAN SIT TASK FORCE
On June 4, 2019, the City Council adopted Resolution No. 2019 -052, expressi ng support for the study of a fresh look at a transit connection between The Anaheim Res ort and the Platinum Triangle. This Resolution allows the City to consider transit technologies and designs that provide for quick and easy loading of passengers, defi ned minimum hours of operation and frequency, with supplemental service to serve peak periods for before and after events, and consideration of how the transit option would help alleviate traffic congestion and improve mobility.
It also called for the initial phase of any transit option to include an east/west minimum defined route connecting The Anaheim Resort and the Platinum Triangle, with stops at the Anaheim Convention Center and the Anaheim Regional Transportation Intermodal Center (ARTIC). The Resol ution also rescind ed two previous City Council Resolutions expressing opposition to streetcar systems in the City of Anaheim in order to allow all transit options, including updated streetcar technology to be evaluated. At that meeting, the Mayor’s Trans it Option Task Force was also established in order to start exploring potential transit solutions.
The Task Force met between September 2019 to February 2020 and included discussions on transit goals, potential routes, operations & maintenance requiremen ts, ridership forecasting methodologies , case studies of comparable projects (including costs and implementation schedule ). However, due to the impacts of COVID-19 and changes in City leadership, the ATID Transportation Committee concluded the Mayor’s Transit Task force in December 2022.
Expenditures:
In FY 2019/2020, the ATID Transportation Committee allocated $350,000 in ATID Transportation Component funds to support this effort. Through FY 2021/2022, a total of $88,476 in ATID funds were expended , which at the end of FY 2021/22 left a remaining balance of $261,524.
In December of 2022, the ATID Transportation Committee returned these funds to the ATID Transportation Component Fund general account in order to support other future transportation project s. ATN then requested that these funds be programmed to support its ’ Anaheim Connects Multimodal Transit/Transportation Plan, which included follow on efforts that emerged from tasks completed during the Mayor’s Transit Task Force. The ATID Transportation Committee approved ATN’s request, and $261,524 was programmed to support ATN’ s Anaheim Connects Multimodal Transit/Transportation Plan . As such, t his study effort will be reported on as a separate project update in the next Annual Report.
E BALL RD
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Tourism Improvement District
EXHIBIT A
C i t y o f C i t y o f
G a r d e n G r o v eG a r d e n G r o v e
C i t y o fC i t y o f
O r a n g eO r a n g e
97'
1,101'
210'
628'1,481'
5,735'
173' 272'
168'272'
322'
342'
1,287'
1,991'
654'
311'
1,363'
360'
849'
1,273'
216'
527'622'
294'
613'
414'
129'
93'
91'
238'
34'
135'
212'
60'
696'
370'
585'
1,329'
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651'
645'
2,176'
7,532'
872'
1,128'
1,365'
750'267'
293'
171'48'
60'239'404'
354'
308'454'
778'
2,365'
/FL00A7h/FL00A8h5
BALL RD
HARBOR BLVD
KATELLA AVE
W
ALNUT ST
W
EST ST
ANA
HEIM
BLVD
CHAPMAN AVE
HASTER ST
ORANGEWOOD AVE
DISNEYLAND DR
DISNEYLAND DR
CERRITOS AVE
CLEM
ENTINE ST
MANCHESTER AVE
DISNEYLAND DR
DISNEY WAY
VERMONT AVE
ALLEC ST
OLIVE ST
IRIS ST
PALM
ST
WILKEN WAY
JANETTE LN
LEM
ON ST
JACALENE LN
OERTLEY DR
REVA DR
SPINNAKER ST
NORMA LN
SOUTH ST
CLAUDINA ST
VERN ST
TILLER AVE
CLIFFWOOD AVE
CANDY LN
FEATHER ST
RICKY AVE
BEACON AVE
SIRIUS AVE
LEATRICE LN
VALENCIA AVE
MAGIC WAY
LOCUST AVE
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LLUL DR
BLUEBELL AVE
HELENA ST
HAMPSHIRE AVE
HILL AVE
BERRY AVE
WAKEFIELD AVE
PEPPER ST
ANCHOR ST
CLIFTON AVE
DICKEL ST
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ARLEE PL
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IRVING PL
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HEATHER LN
CITRON ST
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PROVENTIAL DR
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SAGE ST
EUGENE ST
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ORGAN LN
NAUTICAL ST
FLORENCE AVE
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MIDWAY MNR
INDIANA ST
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LEGAL DESCRIPTION
The Anaheim Resort™The An aheim Resort™
City of Anaheim
Planni
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M a p L o c a t i o nM a p L o c a t i o n
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City Boundary
Adjacent Cities
°
0 500 1,000
Feet
EXHIBIT A
/FL00A7h/FL00A8h5
/FL012457
KATELLA AVE.
GENE AUTRY W
AY
STATE COLLEGE BLVD.
ORANGEWOOD AVE.
CERRITOS AVE.
ANAHEIM BLVD.
HOW
ELL AVE.
SUNKIST ST.
DOUGLASS RD.
LEWIS ST.
SANTA ANA FREEWAY (I-5)
MANCHESTER AVE.
ANAHEIM WAY
SANTA ANA RIVER
1,635'
800'
1,395'
900'
7,535'
9,330'
915'
4,090'
210'
CI ty of Orange
CI ty of Orange
ORANGE FREEWAY (SR-57)
LEGAL DESCRIPTION
The Platinum TriangleThe Platinum Triangle
M a p L o c a t i o nM a p L o c a t i o n
C i t y o f O r a n g eC i t y o f O r a n g e
Key to Features
Platinum Triangle
City Boundary
Adjacent Cities
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EXHIBIT A
84 Zaby's Motor Lodge 444 W Katella Ave 92802‐3694 Anaheim Anaheim Tourism Improvement District ‐ Participating Properties Number Hotel List Address Zip Code City
1 Alamo Inn and Suite 1140 W Katella Ave 92802‐2805 Anaheim 2 Alpine Motel 715 W Katella Ave 92802 Anaheim
3 America's Best Inns and Suites 425 W Katella Ave 92802 Anaheim 4 Anabella Hotel 1030 W Katella Ave 92802 Anaheim
5 Anaheim Camelot Inn and Suites 1520 S Harbor Blvd 92802 Anaheim 6 Anaheim Carriage Inn 2125 S Harbor Blvd 92802‐3515 Anaheim 7 Anaheim Courtyard by Marriott 2045 S. Harbor Boulevard 92802 Anaheim 8 Anaheim Del Sol 1604 S Harbor Blvd 92802‐2314 Anaheim 9 Anaheim Desert Inn and Suites‐Disneyland 1600 S Harbor Blvd 92802 Anaheim 10 Anaheim Desert Palms Hotel and Suites 631 W Katella Ave 92802 Anaheim 11 Anaheim Discovery Inn & Suites 1126 W Katella Ave 92802 Anaheim 12 Anaheim Harbor RV Park, L.P. 1009 S. Harbor Blvd 92805 Anaheim 13 Anaheim Luxury Suites 620 W Orangewood Ave 92802 Anaheim 14 Anaheim Marriott 700 W Convention Way 92802 Anaheim
15 Anaheim Overnite Trailer Park 2156 S. Harbor Blvd 92802 Anaheim 16 Anaheim Plaza Hotel and Suites 1700 S Harbor Blvd 92802‐2375 Anaheim 17 Anaheim Rodeway Inn Maingate 1211 S West Place 92802 Anaheim 18 Anaheim RV Village 333 W. Ball Road 92805 Anaheim
19 Arena Inn & Suites 130 W Katella Ave 92802‐3602 Anaheim 20 Ayres Hotel 2550 E Katella Ave 92806 Anaheim
21 Best Western Anaheim Inn 1630 S Harbor Blvd 92802 Anaheim 22 Best Western Courtesy Inn 1070 W Ball Rd 92802‐1804 Anaheim 23 Best Western Park Place Inn and Mini Suites 1544 S Harbor Blvd 92802 Anaheim 24 Best Western Raffles Inn & Suites 2040 S Harbor Blvd Anaheim 92802 Anaheim 25 Best Western Stovall's Inn 1110 W Katella Ave 92802 Anaheim 26 Best Western‐Pavillions 1176 W Katella Ave 92802 Anaheim 27 Budget Inn 1042 W Ball
Rd 92802‐1804 Anaheim
28 Candy Cane Inn 1747 S Harbor Blvd 92802 Anaheim
29 Carousel Inn and Suites 1530 S Harbor Blvd 92801 Anaheim 30 Castle Inn 1734 S Harbor Blvd 92802‐2374 Anaheim
31 Clarion Hotel Anaheim Resort 616 W Convention Way 92802 Anaheim 32 Classic Motel 909 S. Harbor Blvd. 92805 Anaheim
33 Comfort Inn Maingate 2171 S Harbor Blvd 92008 Anaheim 34 Comfort Suites‐Anaheim 300 E Katella Way 92802 Anaheim 35 Cortona Inn and Suites 2029 S Harbor Blvd 92802 Anaheim 36 Days Inn & Suites Anaheim at Disneyland 1111 S Harbor Blvd 92805 Anaheim 37 Days Inn Anaheim West 1030 W Ball Rd 92802 Anaheim
38 Disneyland Hotel 1150 W Magic Way 92802 Anaheim
39 Disney's Grand California Hotel and Spa 1600 S Disneyland Dr 92803 Anaheim 40 Disney's Paradise Pier Hotel 1717 S Disneyland Dr 92802 Anaheim 41 Dolphin's Cove 465 W. Orangewood Ave 92802 Anaheim
42 Doubletree Guest Suites Anaheim Resort/Con Ctr 2085 S Harbor Blvd 92802 Anaheim 43 Eden Roc Inn & Suites 1830 S West St 92802 Anaheim
44 Extended Stay America Anaheim Convention Center 1742 S Clementine St 92802 Anaheim 45 Fairfield Inn Anaheim Disneyland Resort 1460 S Harbor Blvd 92802 Anaheim 46 Frontier Motel 933 S. Harbor Blvd. 92805 Anaheim
47 Greenwood Suites 1733 S Anaheim Blvd 92805 Anaheim
48 Hacienda Inn & Suites 2176 S Harbor Blvd 92802 Anaheim 49 Hilton Anaheim 777 W Convention Way 92802 Anaheim
50 Holiday Inn Anaheim Resort 1915 S Manchester Ave 92802 Anaheim 51 Holiday Inn Express‐Maingate 435 W Katella Ave 92802 Anaheim 52 Holiday Inn Hotel and Suites 1240 S Walnut St 92802 Anaheim 53 Hotel Menage 1221 S Harbor Blvd 92805 Anaheim
54 Howard
Johnson Plaza Hotel 1380 S Harbor Blvd 92802 Anaheim
55 Islander Inn and Suites 424 W Katella Ave 92802 Anaheim 56 Jolly Roger Inn 640 W Katella Ave 92802‐3499 Anaheim 57 La Quinta Inn & Suites 1752 S Clementine St 92802 Anaheim 58 Little Boy Blue Motel 416 W Katella Ave 92802‐3697 Anaheim 59 Motel 6 100 W Disney Way 92802 Anaheim
60 Park Vue Inn 1570 S Harbor Blvd 92802 Anaheim
61 Peacock Suites Hotel 1745 S Anaheim Blvd 92805‐6518 Anaheim 62 Portofino Inn and Suites 1831 S Harbor Blvd 92782 Anaheim 63 Quality Inn & Suites Anaheim 1166 W Katella Ave 92802 Anaheim 64 Quality Inn and Suites Anaheim Resort 1441 S Manchester Ave 92802 Anaheim 65 Quality Inn Maingate 2200 S Harbor Blvd 92802 Anaheim 66 Ramada at the Anaheim Convention Center 2141 S Harbor Blvd 92802 Anaheim 67 Ramada Inn 515 W Katella Ave 92805 Anaheim
68 Ramada Inn Maingate 1650 S Harbor Blvd 92802 Anaheim 69 Ramada Limited Anaheim 921 S Harbor Blvd 92805 Anaheim 70 Red Lion Hotel Anaheim Maingate 1850 S. Harbor Blvd 92802 Anaheim 71 Residence Inn Anaheim Maingate 1700 S Clementine St 92802 Anaheim 72 Riviera Motel 410 W Katella Ave 92802 Anaheim
73 Rodeway Inn & Suites 2145 S Harbor Blvd 92802 Anaheim 74 Sheraton Anaheim Hotel 900 S Disneyland Dr 92802 Anaheim 75 Sheraton Park Hotel at the Anaheim Resort 1855 S Harbor Blvd 92802 Anaheim 76 Staybridge Suites 1855 S. Manchester Ave. 92802 Anaheim 77 Super 8 Motel Anaheim Near Disneyland 415 W Katella Ave 92802‐3607 Anaheim 78 Super 8‐ANAHEIM Park 915 S Disneyland Dr 92802 Anaheim 79 Towne Place Suites by Marriott 1730 S State College Blvd 92806 Anaheim 80 Travelodge‐Anaheim 1057 W Ball Rd 92802 Anaheim
81 Travelodge‐International Inn 2060 S Harbor Blvd 92802 Anaheim 82 Tropicana Inn and Suites 1540 S Harbor Blvd 92802‐2312 Anaheim 83 Worldmark The Club 201 W. Katella Ave 92802 Anaheim
EXHIBIT B
EXHIBIT C
DATE: FEBRUARY 6, 2023
TO: ANAHEIM TOURIST IMPROVEMENT DISTRICT
TRANSPORTATION DISTRICT
FROM: DIANA KOTLER
EXECUTIVE DIRECTOR
RE: PROJECT STATUS REPORT
The Anaheim Transportation Network (ATN) is submitting a status report for two active and three completed projects funded by Anaheim Tourism Improvement District (ATID) Transportation Committee. Each active project is discussed below.
ACTIVE PROJECTS
1. Real-Time Passenger Information System ($1,250,000)
The Real-Time Passenger Information System included several components that are in various stages of deployment. Table 1 provides a status summary:
TABLE 1: REAL-TIME PASSENGER INFORMATION SYSTEM STATUS UPDATE No. DESCRIPTION STATUS
1 Global Positioning System (GPS) Upgrade
and Wi-Fi installation in Anaheim Resort
Transportation (ART) bus fleet - install 82
passenger information screens on board
ART fleet
Completed December 2017
2 Infotainment System for ART bus fleet -
install 50 on-board Wi-Fi units Completed July 2018
3 Real-Time Passenger Information at ART
bus stops in The Anaheim Resort® and
Disneyland® Resort East Esplanade -
design and permitting of 25 real-time
“next bus” passenger information arrival
signs. ATN experienced delays with
permitting, however installation of the
signs began in December 2019.
Installation in Anaheim Resort
completed January 2020
Installation at East Esplanade in
final phases of approval by
Disneyland’s electrical engineer
4 Real-Time Passenger Information
Interactive Screens. Design and approval
of ART 25 real-time “next bus” passenger
information arrival signs at Disneyland®
Resort Main Transportation Center.
Project still under development.
Pending consideration of East
Esplanade operations based on
Covid-19 and security re-design.
EXHIBIT D
Funding accountability for the Real-Time Passenger Information System is provided in Table 2.
TABLE 2: ATID REAL-TIME PASSENGER INFORMATION SYSTEM FUNDING SUMMARY TASK STATUS ATID Funding
Global Positioning System (GPS) Upgrade
and Wi-Fi installations in Anaheim Resort
Transportation (ART) bus fleet
Completed $34,978
Infotainment System for ART bus fleet Completed $604,204 Real-Time Passenger Information signs at
ART bus stops and East Esplanade Completed $451,196
Real-Time Passenger Information
Interactive Screens In progress 159,622
TOTALS $1,250,000
2. Anaheim Resort – Platinum Triangle Connection Study
On December 8, 2022, ATID Transportation Committee reallocated $261,524 to re- start planning efforts for public transit connectivity options between The Anaheim Resort® and Platinum Triangle ™ in support of new developments and upcoming LA2028 Olympic Games . Throughout 2022, ATN completed agreement negotiations with Caltrans for Anaheim Connects Multimodal Transit/Transportation Plan and, in partnership, with the City of Anaheim selected Dewberry Engineers as the lead consulting team to head the renewed study effort. In 2023 , study work began in earnest to:
1. Reengage with community and stakeholders
2. Develop technology, route, ridership, and cost recommendations
3. Present capital recommendations
4. Build financing and concept operation plans
5. Consider steps for future service expansion options
As the work advances, ATN will provide regular updates to the ATID Transportation Committee. No ATID funding has been expended.
COMPLETED PROJECTS
1. Zero Emission Buses – 40 Buses of Various Sizes ($2,511,000)
ATN completed acceptance of the its fleet of forty Zero Emission Buses (ZEB) from BYD Motors USA as part of the #ElectrifyAnaheim initiative.
TABLE 3: ZEB BUS FLEET DELIVERY STATUS
BUS
TYPE
ORDERED QUANTITY DATE
DELIVERY
30-foot Low Floor Bus 10 October 2020
40-foot Low Floor Bus 20 June 2021
60-foot Low Floor Bus 10 March 2022
Production of the 40 ZEB buses began at BYD USA facility in Lancaster CA in November 2019. Delivery of buses began in mid -October 2020 and was completed in March 2022.
2. Anaheim Resort Transportation (ART) Bus Service Operation Funds ($4,345,000)
With receipt of Transit and Intercity Capital Rail Program (TIRCP) funding from the California State Transportation Agency (CalSTA), ATN requested to use ATID funds for operational funds for ART service.
The use of this ATID funds was appropriated to the ATN to assist with service operations and to allow for availability of ATN funds for the construction of the new, state-of-the-art ZEB operations and maintenance facilities on Claudina Street . ATN began construction on its Claudina S ite ZEB Bus storage and charging facility in December 2022.
In addition, ATN received $5.0 million in funding from the California Energy Commission (CEC) and $1.95 million in SGIP funding to build solar, battery storage, charge management and MicroGrid systems at the new facilities. ATN finalized grant agreements throughout 2022 in conjunction with a 20-year Power Purchase Agreement with bp Pulse (formerly Amply Power) for build -out of charging infrastructure and the solar energy generation system.
Construction of the Claudina Site is performed under an Guaranteed Maximum Price (GMP) agreement with Uprite Construction. All work is done through a Project Labor Agreement (PLA) with Los Angeles/Orange County Building and Construction Trades Council.
3. COVID RELIEF FUNDS
Following guidance issued by Governor Gavin Newsom on March 13, 2020, declaring a State of Emergency to deal with a broader spread of COVID-19, the Governor issued a Stay-at-Home order to protect the health and well-being of all Californians and slow the spread of the COVID-19. In response to this order, ATN had to reduce its services by 97 percen t. ATN continued to provide transportation service s for emergency personnel and delivery of goods and school lunches to families throughout Anaheim.
ATN requested an initial allocation of $250,000 from ATID Transportation Committee as shutdown of services has had a dramatic impact on ATN’s revenue projections, including farebox recovery and ATN member assessments.
The secondary request of $850,000 from ATID was necessary to a llow for a tiered reintroduction of assessment fees for the Anaheim Resort hospitality community.
With the allocation of ATID funds and availability of federal Covid-19 relief funds, ATN was able to sustain the organization and resume operations starting in April 2021.
TABLE4: REQUEST FOR REIMBURSEMENT SUMMARY – OPERATING FUNDS
REIMBURSEMENT
NO. RFR AMOUNT
DRAWDOWN OF
ATID FUNDS
STATUS
1 (FY19/20) $580,599.82 $3,764,400.18 July 2019 contract labor 2 (FY19/20) $470,123.58 $3,294,276.60 August 2019 contract labor 3 (FY19/20) $622,852.85 $2,671,423.75 September 2019 contract labor 4 (FY19/20) $498,923.75 $2,172,500.00 October 2019 contract labor 5 (FY20/21) $2,172,500.00 $2,172,500.00 Nov19-Feb20 contract labor