CityCouncilWorkshop 1December12, 2023
AGENDADEC. 12, 2023– CITYCOUNCILWORKSHOP 2Recommendations3.Outreach & Engagement2.ProjectOverview1.
ProjectOverview DEC. 12, 2023– CITYCOUNCILWORKSHOP
Goal: DEC. 12, 2023– CITYCOUNCILWORKSHOP WHATISTHEGOALOFTHE 4RECOMMENDUPDATESTOLANDUSEREGULATIONS, PUBLICIMPROVEMENTS, FUNDING, BRANDINGANDMORE oDETERMINEIFTHEDISTRICTBOUNDARYFORLITTLEARABIASHOULDBEMODIFIED oREINFORCEDESIGNATIONANDIDENTIFYREGULATORYFRAMEWORK oBETTERUNDERSTANDTHENEEDS, GOALSANDVISIONSFORTHECORRIDOR. oENGAGETHECOMMUNITY oLANDUSE, DEMOGRAPHICS, MOBILITY, ECONOMICS, REALESTATE, PARKINGANDPUBLICREALM oSTUDYTHECORRIDOR oProjectobjectives: culturalidentityofthecorridor. termsuccessand - Tofacilitatethelong 5DEC. 12, 2023– CITYCOUNCILWORKSHOPBROOKHURSTJUNIORHSDADMILLER(unincorporatedareasofOrangeCounty) Adjoinscountyisland olaneMajorArterialHighway - 7withinAnaheimfromthe91toKatellaasa milesegment - 3.5 oOut-N-retailers, likeHomeDepot, StaterBros, Ralphs, andIn, likeLinbrookBowlandDadMillerGolfCourse, andnational/regional Anaheimlandmarks o, businesses, homes, services, andplacesofworship Eclecticmixofuses olocalsandvisitors Playsasignificantroleinthedailylivesof oWestAnaheim Valuedcorridorof oWHATISTHE 5GARDENGROVEFULLERTONRALPHSSTATERBROSHOMEDEPOT`BALLORANGEBROADWAYCRESCENT91FREEWAY ORANGECOUNTYUNINCORPORATEDANAHEIMBROOKHURST: 3. 5MILES 6DEC. 12, 2023– CITYCOUNCILWORKSHOP carefullyadoptedhybridizedidentitiestocatertoabroaderclientele, someofwhichhave hometo otherculturesandlanguages PredominatelyAraborMENA, but o(MiddleEasternandNorthAfrican) community Arab/MENA services, andotherspecialtyproductsforthe forfood, clothing, culturaldestination Sincethe1980s, ithasgrownorganicallyintoathriving, omilesegmentbetweenLincolnandBall- 1Commercialactivitiesconcentratedina o, recentlydesignatedbyAnaheimCityCouncilinAugust2022 LittleArabia oWHATISTHE 6 PROCESSDEC. 12, 2023– CITYCOUNCILWORKSHOP WEAREHERE 7CITYCOUNCILPRESENTATIONWORKINGGROUPMEETING #3COMMUNITYEVENT #2WORKINGGROUPMEETING #2COMMUNITYEVENT #1WORKINGGROUPMEETING1 PersonOutreachActivities-4. 5In4.4WorkingGroup4.3OnlinePortalandSurvey4.2CommunityWalkingTour4.1Outreach & EngagementPlan TASK4: STAKEHOLDERCONSULTATION3. 6CorridorOpportunities3.5EntitlementsandPhysicalConstraints3.4CommercialPerformance3.3RealEstateConditions3.2BusinessandEmploymentEconomic - 3.1Socio TASK3: ECONOMICPROFILE 2.2DataReview2.1CorridorDiscovery TASK2: EXISTINGCONDITIONSANALYSISNOVEMBERTODECEMBERAUGUSTTOOCTOBERMAYTOJULY TASK5: CASESTUDIESTASK6: RECOMMENDATIONS STEPTHREE RECOMMENDATIONSSTEPTWO ALTERNATIVES1.2OngoingManagement1.1PartneringSession TASK1: PROJECTMANAGEMENT & COORDINATION TOOLIMPLEMENTATIONDESIGNATIONAND RECOMMENDEDSTEPONE DISCOVERY & ANALYSIS Outreach & Engagement DEC. 12, 2023– CITYCOUNCILWORKSHOP 9DEC. 12, 2023– CITYCOUNCILWORKSHOP PublicParticipants BROADERCOMMUNITYCITYBROOKHURSTWORKINGGROUP OnlineSurvey OpenHousesCommunity MeetingsWorkingGroup WalkingTourCommunity OUTREACH & ENGAGEMENT 1Community DEC. 12, 2023– CITYCOUNCILWORKSHOP Accompanyingonlinesurvey• mileloop, 2crossings + 3checkpoints - 0.8• MaterialsprovidedinEnglish, Spanish, Arabic• 80+ attendees•• 3kmailers + socialmedia/websiteposts, email• WalkingTour 2Community DEC. 12, 2023– CITYCOUNCILWORKSHOP 15presentationboardsondisplay• 50+ attendees (majorityresidents)• 20kmailers + socialmedia/websiteposts, emailblasts• 8pm-from5 thThursday, Nov16• 2pm-from10am thSaturday, Nov11•• OpenHouses 3Working DEC. 12, 2023– CITYCOUNCILWORKSHOP Visitors •Businesses•Residents•11participantsacrossinterests:- 8•Focuseddiscussionandfeedback•• GroupMeetings Over300 DEC. 12, 2023– CITYCOUNCILWORKSHOP commentsnoted(written) AbetterBrookhurstforall DEC. 12, 2023– CITYCOUNCILWORKSHOP thatisuniquetodevelopacorridor Iseesomuchpotential culturalappeal- Maintainmulti seeithappeningnow. neededattention. Happyto ThispartofAnaheimhas RecommendationsDEC. 12, 2023– CITYCOUNCILWORKSHOP
10AREASOFINTERVENTION DEC. 12, 2023– CITYCOUNCILWORKSHOPOperations & Management10.LittleArabiaDesignation9. LittleArabiaExtents 8.DevelopmentRegulations7.ReconfiguredBrookhurstStreet6.Pedestrian & BicycleSafety5.StreetBeautification4. Celebrations&Events3.PartnershipsRegional2.Branding & Identity1.
1. Branding & Identity DEC. 12, 2023– Bilingualbusinesssignage (LittleArabia) Districtstreetbanners (Japantown) Freewaysignage (LittleSaigon) EstablishaBrookhurststreetbannersprogram• IdentifyBrookhurstintheCitywidePublicArtsPlan• Encouragebusinessestodisplaybilingualsignage• Freeway-CoordinatewithCaltranstoinstallaLittleArabiasignalongthe5• IDEASTOEXPLORE: ionalsignificance. natYet, itlacksasenseofplaceandarrival. Itprovidesfewvisualcuesandmarkerstoindicateitsphysicalpresenceorits • Italsoprovidesamenitiesandservicestothelocalneighborhoodsthatitadjoins. • Brookhurst (LittleArabia, inparticular) isadestination, drawingvisitorsfromacrosstheregionandbeyond.• Background:
1. Branding & Identity DEC. 12, 2023– CITYCOUNCILWORKSHOP ConceptualsketchofareimaginedBrookhurst (after) Brookhurst (before) Designathoughtfularrivalexperience• IDEASTOEXPLOREcont’d):(cont’d)
2. RegionalPartnerships DEC. 12, 2023– CITYCOUNCILWORKSHOP NKoreatownLittleSaigonLittleArabia LobbyforthecreationofCountywideArtsandCulturalCorridorsPlan• jurisdictionalpartnershipstopositionBrookhurstasOrangeCounty’sMulticulturalCorridor- Establishinter• servingorganizations- marketingarrangementswithlocalarts, cultural, entertainmentandvisitor- Establishcross• IDEASTOEXPLORE: culturalpartnerships.- jurisdictional, multi- Brookhurstpresentsauniqueopportunitytoexploreinter• enGrove. LittleArabiainAnaheim, LittleSaigoninWestminster, OCKoreatowninGard- Alongits16miles, ithosts3culturaldistricts • culturaldiversity. - BrookhursthasemergedasOrangeCounty’spreeminentcorridorofmulti• Background:
3. EventsandCelebrations DEC. 12, 2023– CITYCOUNCILWORKSHOP TemporaryinstallationofSunsetTrianglePlaza (LosAngeles) FoodandVendorsfromthe2023IslamicNightMarketinAnaheimLATimes) HosttheLittleArabiaNightMarket• Allowfortemporaryinstallationsoffutureimprovements• IDEASTOEXPLORE: on.Thisisarareandnotableclusteringofusesacrosstheregionandthenation) anditsuniquenessisdeservingofcelebrati• culturalbusinessesrepresentingnumerouslocationsacrosstheworld.- Itissupplementedbyadiversesetofadditionalethno• LittleArabiaisamajorculturaldestinationintheregion.• Background:
3. EventsandCelebrations DEC. 12, 2023– CITYCOUNCILWORKSHOP Brookhurst (before) HosttheBrookhurstFoodFestival• IDEASTOEXPLORE (cont’d):(cont’d)
3. EventsandCelebrations DEC. 12, 2023– CITYCOUNCILWORKSHOP ConceptualsketchofareimaginedBrookhurst (after) HosttheBrookhurstFoodFestival• IDEASTOEXPLORE (cont’d):(cont’d)
4. StreetBeautification DEC. 12, 2023– CITYCOUNCILWORKSHOP sRecentstreetimprovementsatthenorthandsouthendsofBrookhurstincludeaplantedmedianandwidened/landscapedsidewalk FreewaytoBallRd- Continuethelandscapedmedianfromthe5• UpdatetheCity’s2001MasterStreetTreePlantobetteraddressBrookhurst’sculturalidentityandshadingneeds• EstablishaBrookhurstStreetMasterPlantocomprehensivelyplanforimprovementsinthepublicrealm• IDEASTOEXPLORE: Recentimprovementshaveoccurredbuthavenotaddressedthecommercialheartofthecorridor. • lists. cycItsdesignationasamajorarterialhighwayrequiresprioritizationofautomobileconvenienceoverthatofpedestriansandbi• Brookhurstisoftencharacterizedasanagingcorridor. • Background:
5. Pedestrian & BicycleSafety DEC. 12, 2023– CITYCOUNCILWORKSHOP Outs (Burbank)- BulbRefugeIsland (WestHollywood) PedestrianLighting (Anaheim) LeadingPedestrianInterval (LongBeach) Introducebikeinfrastructure, reconfiguretheexistingbikelaneasaprotected/separatedClassIVbikeway (see #6)• Introducenewpedestriancrossingsatstrategiclocations• outs, continentalcrosswalks, medianrefugeislands)- Installpedestriansafetycountermeasures (LPIs, bulb• scaledlighting- Adddecorativepedestrian• compliant-UpgradeallpedestrianfacilitiestobeADA• IDEASTOEXPLORE: Theexistingbikelaneoffersnoprotectionagainsttraffic. Itisrarelyusedwherebicyclistspreferthesidewalk.• ficient. sufCrossingisunsafeandinconvenientbecausethestreetistoowide, opportunitiestocrossaredistant, andcrossingtimesin• Brookhurstisnotdesignedtoprioritizethesafety, comfort, andconvenienceofpedestriansorbicyclists. • Background:
6. ReconfigureBrookhurst DEC. 12, 2023– CITYCOUNCILWORKSHOP NResidualspaceforthepublicrealmisinadequateforvibrantstreetlife.• Vehiclesareencouragedtospeedgivenminimaldisruptions (lackofmedian, streettrees, andstreetlife).• Widestreetmakesitdifficultanddangerousforpedestrianstocross.• Brookhurstfunctionsastwodisjointedhalves, ratherthanonecohesivedestination/place.• OCTAdesignatesBrookhurstStreetasa “MajorArterialHighway.”• Background:designateaportionofBrookhurstfroma “MajorArterialHighway” toa “PrimaryArterialHighway.”- Re•IDEASTOEXPLORE:
6. ReconfigureBrookhurst DEC. 12, 2023– CITYCOUNCILWORKSHOP Ndesignatingthe ¾ milestretchofBrookhurstbetweenLincolnandBallasa “PrimaryArterialHighway”- Considerre Residualspaceforthepublicrealmisinadequateforvibrantstreetlife.• Vehiclesareencouragedtospeedgivenminimaldisruptions (lackofmedian, streettrees, andstreetlife).• Widestreetmakesitdifficultanddangerousforpedestrianstocross.• Brookhurstfunctionsastwodisjointedhalves, ratherthanonecohesivedestination/place.• OCTAdesignatesBrookhurstStreetasa “MajorArterialHighway.”• Background:designateaportionofBrookhurstfroma “MajorArterialHighway” toa “PrimaryArterialHighway.”- Re•IDEASTOEXPLORE:
6. ReconfigureBrookhurst DEC. 12, 2023– CITYCOUNCILWORKSHOPRemovebikewayConvertoutermostlanetoparkingProtectbikewayConvertoutermostlanetoparkingProtectbikewayConvertoutermostlanetoparkingProtectbikewayReducewidthoflanes OPTION2 (redesignation): OPTION4 (redesignation): OPTION3 (redesignation): OPTION2: OPTION1 (noredesignation): ftwide (typicalinLittleArabia)- 98ftwide (typicalnorthofBroadway, southofBall)- 94EXISTING:EXISTING:vehicularstreetusers- Reconfigurethestreetsectiontoprioritizenon• IDEASTOEXPLOREcont’d):(cont’d)
7. DevelopmentRegulations DEC. 12, 2023– CITYCOUNCILWORKSHOP Activegroundflooruses• Publiclyaccessibleopenspaces• Dedicationsandimprovementsof thepublicROW• Outdoordining• NEWREGULATIONSTOINCLUDEINBCCOZ: Keepasis– Signstandards (18.22.090) • Keepasis– GZoneuses (18.22.080) - C•Keepas is– LZoneuses (18. 22.070) - O•Updateto allowresidentialuseswithoutCUPperStatelaw– Residentialuses (18.22.060) • Updateas partof BrookhurstStreetMasterPlan– Streettreesandplanting (18.22.050.020) • Keepasis– Minimumstreetfrontage (18. 22.050.0102) Keepas is– Drivewayopenings (18. 22.050.0101) • Keepasis– Legalnonconforminguses (18.22.040.020) • Updatefor parcelswithfrontageon Brookhurst- Delineationof boundaries (18.22.030) EXISTINGBCCOZREGULATIONSTOUPDATE: ReconcileconflictingunderlyingzoningandGeneralPlanlandusedesignations• EstablishDesignGuidelines• UpdatetheBrookhurstCommercialCorridorOverlayZone (BCCOZ)• IDEASTOEXPLORE: culturalsignificanceofthecorridorandthepresenceofLittleArabia.- Currentregulationsdo notconsiderthemulti• orientedwithwidesetbacksandusesdisengagedfromthestreet. - Developmentispredominatelyauto• BrookhurstiscurrentlyregulatedbytheBrookhurstCommercialCorridorOverlayZone (BCCOZ).• ulations.annexationreg- incorporationCountyregulationsandsubsequentpost- PatternsofdevelopmentalongBrookhurstarearesultofpre• Background:
8. LittleArabiaExtents DEC. 12, 2023– CITYCOUNCILWORKSHOP ThemajorityofAraborMENAbusinesses (70%) liebetweenBroadwayandBall.• identifyasAraborMENAarelocatedalongtheentirelengthofBrookhurst. - Over100businessesthatself• InAugust2022, CityCouncilapprovedthedesignationofLittleArabiaasthestretchofBrookhurstfromBroadwaytoBall. Background
8. LittleArabiaExtents DEC. 12, 2023– CITYCOUNCILWORKSHOP NEXISTING:PotentialexpansionofLittleArabiadesignationArab/MENAbusinessExtentsofalreadydesignatedLittleArabia Initially, expanddesignationslightlysouthofBalltoincludeAltayebatMarket.• IDEASTOEXPLORE:(cont’d) Expansionsouthadds10MENAbusinesses, includingAltayebatMarket DEC. 12, 2023– CITYCOUNCILWORKSHOP NAltayebatMarketopenedalongBrookhurstin1988. OPTION1: PotentialexpansionofLittleArabiadesignationArab/MENAbusinessExtentsofalreadydesignatedLittleArabia Initially, expanddesignationslightlysouthofBalltoincludeAltayebatMarket.• IDEASTOEXPLORE:(cont’d) 8. LittleArabiaExtents
8. LittleArabiaExtents DEC. 12, 2023– CITYCOUNCILWORKSHOP NLAopenedatCrescentandBrookhurstin1996.- CAIROPTION2: PotentialexpansionofLittleArabiadesignationArab/MENAbusinessExtentsofalreadydesignatedLittleArabia LA-Expansionnorthadds19MENAbusinesses, includingCAIRExpansionsouthadds10MENAbusinesses, includingAltayebatMarket LA.-Eventually, expanddesignationnorthwardtoCrescenttoincludecriticalsocialservices, suchasCAIR• IDEASTOEXPLORE (cont’d): (cont’d)
9. LittleArabiaDesignation DEC. 12, 2023– CITYCOUNCILWORKSHOP plantofulfillaculturaldistrict’svisionandgoals. communityengagementprocesstocreateastrategic hoteltaxrevenues.Theprogramreliesonarobust Programwasestablishedin2018andisfundedthrough District, SanFrancisco’sCulturalDistrictJapantownandtheSoMaPilipinaFilipinoCultural Recognizingatotalof10culturaldistrictslike CulturalDistrictsProgramCaseStudy: CityofSanFrancisco’s 2023AnaheimStrategicPlan Eventually, submitLittleArabiafordesignationasaCaliforniaCulturalDistrict, if/whentheprogramreturns• FormalizeLittleArabiaasaculturaldistrictaspartofthenewcitywideculturaldistrictprogram• EstablishaculturaldistrictsprogramfortheCityofAnaheim• IncludeLittleArabiaintheCity’scurrentStrategicPlanefforts• IDEASTOEXPLORE FurtherformalizationandrecognitionofthedistrictwillallowLittleArabiaaclearpathforward.• designation.ofCity’sCouncildesignationofLittleArabiawasapprovedwithoutanassociatedregulatoryframeworkorindicationofthekind• Background
10. Operations & Management DEC. 12, 2023– CITYCOUNCILWORKSHOP orApprovalofmorethan50% ofbusiness/propertystakeholdersisrequired. withinadistrict. propertiesassessmentsby Self•ImprovementDistrictLaw. Authorizedby1994PropertyandBusiness • withinanarea. businessesassessmentsby - Self•ImprovementAreaLaw. Authorizedby 1989ParkingandBusiness • PBIDPropertyAssessmentDistrict) PBIA (MerchantAssessmentArea) BUSINESSIMPROVEMENTDISTRICT (BID) BIDstaffcanprovidesafetyandmaintenanceservices (LosAngeles) BegintheprocesstoestablishaBusinessImprovementDistrict (BID)• businesssupport- andlocal - Providesmall• EstablishaBrookhurstTaskForce/SteeringCommittee• IDEASTOEXPLOREmsuccesster- hangingfruit”) cangoalongwayinsustaininglong- Focusedinvestmentinthepublicrealmtoaddressimmediateneeds (“low• tyislandounDelayedresponseofmunicipalservicesisfurtheredbyconfusionresultingfromjurisdictionalissuesaroundunincorporatedC• Businessesandresidentshaverepeatedlyhighlightedissuesoftrash, dumping, andillegalvending.• Background 10AREASOFINTERVENTION DEC. 12, 2023– CITYCOUNCILWORKSHOPOperations & Management10.LittleArabiaDesignation9. LittleArabiaExtents 8.DevelopmentRegulations7.ReconfiguredBrookhurstStreet6.Pedestrian & BicycleSafety5.StreetBeautification4. Celebrations&Events3.PartnershipsRegional2.Branding & Identity1. 10AREASOFINTERVENTION DEC. 12, 2023– CITYCOUNCILWORKSHOP PHASEDACTIONPLAN Continuedonnextslide term.-term, whileestablishingaframeworktoallowmoreimprovementsinthelong- nsintheneartermsuccessofthecorridor, theCityshouldconsiderimplementationofsomeoftheproposedinterventio- Tofacilitatethelong• LittleArabiaNightMarket• TemporaryImprovements• Marketing-Cross•CountywideArtsand Cultural Corridors Plan•OrangeCounty’s Multicultural Corridor•1. BRANDING & IDENTITYBrookhurstStreetBanners Program•CitywidePublicArts Plan•BilingualBusiness Signage•Caltranssignfor Little Arabia•ArrivalExperience•AREAOF INTERVENTIONTERM-NEARTERM (+3 YEARS)- 10AREASOFINTERVENTION Continuedonnextslide PHASEDACTIONPLAN (cont’d) DEC. 12, 2023– CITYCOUNCILWORKSHOP 6. RECONFIGUREDBROOKHURSTReconfiguredStreetSection• RedesignationofBrookhurst• 5. PEDESTRIAN & BICYCLESAFETYPedestrianLighting• ReconfiguredBikeway• NewPedestrianCrossings• PedestrianSafetyCountermeasures•• MasterStreetTreePlan• BrookhurstStreetMasterPlan • LandscapedMedian•AREAOFINTERVENTIONTERM- NEARTERM (+3YEARS)- LONG(cont’d) 10AREASOFINTERVENTION PHASEDACTIONPLAN (cont’d) DEC. 12, 2023– CITYCOUNCILWORKSHOP 10. OPERATIONS & MANAGEMENTBusinessImprovementDistrict (BID)• BrookhurstTaskForce/SteeringCommittee• BusinessSupport- andLocal- Small•9. LITTLEARABIADESIGNATION NewCitywideCulturalDistrictsProgram• Inclusionin StrategicPlan• Designationasa CaliforniaCulturalDistrict• ExpandSouthofBall• ExpandNorthtoCrescent• 7. DEVELOPMENTREGULATIONSReconciledGeneralPlanandZoning• DesignGuidelines• UpdatedBCCOZ•AREAOFINTERVENTIONTERM- NEARTERM (+3YEARS)- LONG(cont’d) Thankyou! DEC. 12, 2023– CITYCOUNCILWORKSHOP