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9. Resolution for Amendment No. 4 to The Anaheim Resort Identity Program

Anaheim City Council
April 16, 2024

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9. Resolution for Amendment No. 4 to The Anaheim Resort Identity Program
Meeting
April 16, 2024
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Anaheim City Council
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RESOLUTION NO. 2024-

A RESOLUTION OF THE CITY COUNCIL OF THE

CITY OF ANAHEIM APPROVING AND ADOPTING
AMENDMENT NO. 4 TO THE ANAHEIM RESORT

IDENTITY PROGRAM
(DEV2021-00069)
WHEREAS, the City Council of the City of Anaheim (the “City Council ”) did receive a verified application from Walt Disney Parks and Resorts U.S., Inc. (“Disney”) for an amendment to The Anaheim Resort Public Realm Landscape Program in conjunction with approval of the proposed DisneylandForward Project and related Entitlements (collectively known as “Development Application No. 2021-00069” or the “ Project”), for certain real property primarily located within an area known as The Anaheim Resort®, a 1,078-acre portion of the City especially designated by the City’s General Pl an for Commercial Recreation land uses and generally located west of the I-5 freeway, south of Vermont Avenue, east of Walnut Street, and north of Chapman Avenue, and also includes areas identified in the General Plan as planned extensions of Gene Autry Way between Harbor Boulevard and Haster Street and of Clementine Street between Katella Avenue and Orangewood Avenue, portions of which are outside of The Anaheim Resort, in the City of Anaheim, County of Orange, State of California, as generally depicted on the map attached hereto as Exhibit A (the “Property”) and incorporated herein by this reference; and
WHEREAS, properties owned or leased by Walt Disney Parks and Resorts U.S., Inc. or subsidiaries of the Walt Disney Company its affiliates and/or subsidiaries within the DRSP and ARSP are depicted on Exhibit B (“Disney Properties”); and WHEREAS, the Project Site is located in areas governed by The Disneyland Resort Specific Plan ( DRSP) No. 92- 1 and the Anaheim Resort Specific Plan ( ARSP) No. 92- 21. The Project Site encompasses The Disneyland Resort, including the existing DRSP Theme Park, Hotel, Parking and Future Expansion Districts, and properties owned or leased by Disney or other subsidiaries of The Walt Disney Company within the ARSP which are listed below:
• 1515 S
. Manchester Avenue (currently used as the Manchester Cast Member Lot);
• 1585 S. Manchester Avenue (currently occupied by an office building and also used as the Manchester Cast Member Lot);
• 1530 S. Harbor Boulevard (currently used as the Manchester Cast Member Lot);
• 1900 S. Harbor Boulevard (currently used as the Toy Story Parking Lot); • 333 W. Ball Road (currently used as the Harbor Cast Member Lot); and, • 1717 S. Disneyland Drive (Paradise Pier Hotel), recently renamed “Pixar Place Hotel”; and
WHEREAS, to the extent the Project would update The Anaheim Resort Public Realm Landscape Program, The Anaheim Resort Identity Program and the Anaheim Commercial Recreation Area Maximum Permitted Structural Height Map, the Project Site includes the entire Anaheim Resort (inclusive of the ARSP, DRSP, and Hotel Circle Specific Plan No. 93-1); and WHEREAS, The Anaheim Resort’s Commercial Recreation land use designation is implemented by three Specific Plan Zones including The Disneyland Resort Specific Plan No. 92-1, Hotel Circle Specific Plan No. 93-1 and Anaheim Resort Specific Plan No. 92-2 Zones, and is intended to provide for tourist and entertainment-related industries, such as theme parks, hotels, tourist-oriented retail, movie theaters, and other visitor -serving uses. Each of the Specific Plans include a land use plan, zoning and development standards, design guidelines, and a public facilities plan, intended to maximize the area’s potential, guide future development, and ensure a balance between growth and infrastructure; and
WHEREAS, on June 29, 1993, the City Council of the City of Anaheim (the “City Council”) adopted The Disneyland Resort Specific Plan (DRSP) No. 92-1 for approximately 489.7 acres in The Anaheim Resort to develop an international multi-day resort including a second theme park, hotel rooms, internal transportation systems, public parking facilities, administrative offices and ongoing modification of the existing Disneyland theme park; and WHEREAS, in conjunction with the adoption of the DRSP and related actions (General Plan Amendment and Anaheim Commercial Recreation Area Maximum Permitted Structural Height Ordinance), the City Council certified Environmental Impact Report (EIR) No. 311, with a Statement of Findings and a Statement of Overriding Considerations, and adopted Mitigation Monitoring Program (MMP) No. 0067 by adopting Resolution No. 93R -107 on June 22, 1993. In conjunction with approval of Amendment No. 3 to the DRSP, the City C ouncil approved Addendum No. 1 to EIR No. 311 and a Modified MMP No. 0067 by adopting Resolution No. 96R-176 on October 8, 1996; and
WHEREAS, since the adoption of the DRSP, the City Council has adopted eight (8) amendments and thirteen (13) zoning code adjustments; and WHEREAS, on August 16, 1994, the City Council adopted the Hotel Circle Specific Plan No. 93-1 to provide for the development of up to 969 hotel rooms on approximately

6.8 acres in The Anaheim Resort; and
WHEREAS, on September 27, 1994, the City Council adopted the Anaheim Resort Specific Plan (ARSP) No. 92-2 to provide a long-range comprehensive plan for future development of approximately 549.5 acres surrounding the DRSP and the Hotel Circle Specific Plan Zones. The ARSP permits the development of hotel, convention, retail, and other visitor - serving uses as well as the infrastructure improvements that are needed to support future development; and
WHEREAS, Since the adoption of ARSP No. 92 -2, the City Council has adopted fourteen (14) amendments and thirteen (13) zoning code adjustments, and two (2) amendment requests have been submitted and subsequently withdrawn, which have expanded the total acreage of the ARSP area to 581.3 acres; and

WHEREAS, on September 20, 1994, the City Council adopted Resolution No. 94R-238 approving The Anaheim Resort Identity Program which contains specific recommendations for the location and design of gateways, directional signs, banners, light fixtures, and street furniture to help create a uniform and compatible identity for The Anaheim Resort; and WHEREAS, in conjunction with the approval of The Anaheim Resort Identity Program and related actions (General Plan Amendment, the Anaheim Resort Specific Plan and The Anaheim Resort Public Realm Landscape Program), the City Council certified Master Environmental Impact Report (MEIR) No. 313, with a Statement of Findings and a Statement of Overriding Considerations, and adopted Mitigation Monitoring Program (MMP) No. 0085 by adopting Resolution No. 94R -234 on September 20, 1994. Since being certified in 1994, two validation reports were prepared (1999 and 2004) to evaluate the continued relevance and accuracy of MEIR No. 313; and
WHEREAS, on September 18, 2001, the City Council adopted Resolution No. 2001R-239, amending The Anaheim Resort Identity Program in order to add certain exhibits setting forth the permitted number, location and design for newspaper racks within The Anaheim Resort public rights-of-way (Amendment No. 1); and
WHEREAS, on December 18, 2012, the City Council adopted Resolution No. 2012-161, amending The Anaheim Resort Identity Program in its entirety in order to reduce redundancy within and between the Anaheim Resort Specific Plan and The Anaheim Resort Public Realm Landscape Program documents and update The Anaheim Resort Identity Program to reflect the conditions within The Anaheim Resort (Amendment No. 2) in conjunction with related actions (amendments to the General Plan, Anaheim Resort Specific Plan (Amendmen t No. 14), Zoning Code, and The Anaheim Resort Public Realm Landscape Program). In support of the adoption of these actions, the City Council certified Supplemental EIR No. 2008-00340 (Supplemental EIR No.
340), which is a supplemental EIR to MEIR No. 313, and approved MMP No. 85C by adopting Resolution No. 2012-158 on December 18, 2012. Since being certified in 2012, a validation report was prepared in 2019 to evaluate the continued relevance and accuracy of SEIR No. 340; and WHEREAS, on December 3, 2019, the City Council adopted Ordinance No. 6473, amending The Anaheim Resort Identity Program to allow minor modifications to The Anaheim Resort Identity Program subject to the review and approval of the Public Works Director and the Planning and Building Director (Amendment No. 3); and
WHEREAS, the DisneylandForward Project is proposed to allow continued, long- term growth of The Disneyland Resort. The Project would allow the transfer of uses permitted under The Disneyland Resort Project to Disney Properties in other areas of the DRSP and the ARSP. It would also allow future streamlined review of Disney projects in these areas. The Project would not increase the amount of development square footage or hotel rooms currently allowed in the DRSP and analyzed in EIR No. 311, which the City certified in 1993, and Addendum No. 1 to EIR No. 311, which the City approved in 1996, or the number of hotel rooms currently allowed in the ARSP and analyzed in Supplemental EIR No. 340, which the City certified in 2012. However, it would permit an increase of 4,376 theme park employee parking spaces in the ARSP and provide for future administrative review by the City of Disney’s development projects on Disney Properties within the DRSP and the ARSP. It would also modify the limits of the existing Theme Park and Hotel District boundaries within the existing DRSP perimeter (these two Districts would be combined and the expanded District would be called the Theme Park District) and rename the Future Expansion District to the Southeast District within the DRSP. It would also establish Overlays for Disney Properties in the ARSP (Theme Park East Overlay, Theme Park West Overlay and Parking Overlay). Disney is not seeking additional square footage for theme park uses or retail entertainment uses or additional hotel rooms within The Disneyland Resort as part of this Project.

Instead, the Project would allow Disney to move the existing Disneyland Resort approvals for these uses to other Disney Properties governed by the DRSP and ARSP; and WHEREAS, the DisneylandForward Project includes the following entitlements, which shall be referred to herein collectively as the "Project":

1. An amendment to the Land Use and Circulation Elements of the General Plan and the City’s Bicycle Master Plan, to revise maps, figures, text and tables throughout the General Plan to conform to the following changes:
a. An amendment to the Land Use Element, Table LU -4, “General Plan Density Provisions for Specific Areas of the City” describing the amended DRSP and ARSP District names, new Overlays and associated density;
b.

An amendment to the Circulation Element to (1) remove the planned future extensions of Clementine Street between Katella Avenue and Orangewood Avenue and Gene Autry Way between Harbor Boulevard and Haster Street; and (2) reclassify Disney Way between Anaheim Boulevard and Harbor Boulevard from a six-lane Major Arterial to a four-lane Primary Arterial (with no change to the width of the ultimate public right-of-way); c. An amendment to the Circulation Element to reflect the following intersection lane configurations (1) at Harbor Boulevard and Convention Way, provide two left - turn lanes, one shared through/right-turn lane, and one exclusive right-turn lane on the eastbound approach and one left -turn lane, one shared through/right -turn lane, and one exclusive right -turn lane on the westbound approach (consistent with existing configuration); and, (2) at Haster Street and Gene Autry Way, provide a single shared left -turn/through/right-turn lane for the eastbound approach and three left -turn lanes and two right -turn lanes for the westbound approach. The northbound approach would be equipped with a right-turn signal overlapping with the westbound left-turn signal phase;
d. An amendment to the Circulation Element and the City’s Bicycle Master Plan (1) to remove the Class I Bike Path in the Southern California Edison right -of-way between Harbor Boulevard and Anaheim Boulevard and add a Class I Bike Path on the north side of Disney Way between Clementine Street and Anaheim Boulevard; (2) to add a Class I Bike Path on the west side of Clementine Street between Alro Way and Disney Way (limits subject to change based on final location of a bike parking facility); and (3) to modify the classification of the planned bike facility on Walnut Street between Katella Avenue and Ball Road from Class II Bike Lanes to a Class I Bike Path on the east side of Walnut Street;

2. Amendment No. 9 to the DRSP and the DRSP Zoning and Development Standards (Anaheim Municipal Code Chapter 18.114), which would comprehensively update text, graphics, and imagery throughout the documents to reflect the Project;

3. Amendment No. 17 to the ARSP and the ARSP Zoning and Development Standards (Anaheim Municipal Code Chapter 18.116), which would comprehensively update text, graphics, and imagery throughout the documents to reflect the Project, including approval of the Theme Park East Overlay, the Theme Park West Overlay and the Parking Overlay;

4. An amendment to Chapter 18.40 (General Development Standards) of Title 18 of the Anaheim Municipal Code to amend the Anaheim Commercial Recreation Area Maximum Permitted Structural Height Map (Anaheim Municipal Code Section 18.40.080 (Structural Height Limitations – Anaheim Commercial Recreation Area)) which would provide for the DRSP to regulate building heights within a larger portion of the DRSP Theme Park District and the Southeast District and for the ARSP to regulate building heights within the ARSP Theme Park East and West Overlays;

5. Amendment No. 6 to The Anaheim Resort Public Realm Landscape Program which would comprehensively update text, graphics and imagery throughout the document to reflect current conditions in The Anaheim Resort, expand The Anaheim Resort planting palette to include additional plantings that are more climate appropriate, drought tolerant and/or low water using, disease and pest resistant, and native to Southern California and include information pertaining to pedestrian bridges/crossings and pedestrian and bicycle paths, in conjunction with the Project;

6. Amendment No. 4 to The Anaheim Resort Identity Program which would comprehensively update text, graphics and imagery throughout the document to reflect current conditions
in The Anaheim Resort and include information pertaining to Arrival Gateways, Pedestrian Bridge/Crossings and Minor Pedestrian Directional and Informational Signs, in conjunction with the Project;

7. First Amended and Restated Development Agreement No. 96- 01 between the Walt Disney World Co. (renamed Walt Disney Parks and Resorts U.S., Inc. in 2009) and the City of Anaheim to provide continued certainty to Disney to facilitate growth and investment in The Disneyland Resort and specified benefits to the City; and WHEREAS, proposed Amendment No. 4 to The Anaheim Resort Identity Program is attached and labeled Exhibit C (“The Anaheim Resort Identity Program”) and incorporated herein by this reference as if set forth in full; and
WHEREAS, pursuant to and in accordance with the provisions of the California Environmental Quality Act (Public Resources Code Section 21000 et seq.; herein referred to as “CEQA”), the State of California Guidelines for Implementation of the California Environmental Quality Act (Title 14 of the California Code of Regulations; herein referred to as the "CEQA Guidelines"), the City is the "lead agency" for the preparation and consideration of environmental documents for the Project; and
WHEREAS, the Planning Commission did hold a public hearing at the Civic Center in the City of Anaheim on March 11, 2024, at 5:00 p.m., and notice of said public hearing having been duly given as required by law and in accordance with the provisions of Chapter 18.60 (Procedures) of the Code, to hear and consider evidence and testimony concerning the contents and sufficiency of Final Subsequent EIR (SEIR) No. 352, including all written and verbal comments received during the 45-day public review period, the P roject, and related actions, and to investigate and make findings and recommendations in connection therewith; and WHEREAS, at said public hearing and based upon its independent review, analysis, and consideration of the environmental information contained in Final SEIR No. 352 to EIR No. 311 and Supplemental EIR No. 340 prepared in connection with the Project, the Planning Commission found substantial evidence in the record to support its actions and did adopt its Resolution No. PC2024-004 finding and recommending that the City Council certify Final Subsequent EIR No. 352 (Final SEIR No. 352) to EIR No. 311 and Supplemental EIR No. 340, including the adoption of Findings and a Statement of Overriding Considerations and Mitigation Monitoring Program No. 387 (MMP No. 387), and determining that (i) Final SEIR No. 352 was prepared for the Project in compliance with the requirements of the CEQA and all applicable CEQA Guidelines; (ii) Final SEIR No. 352 reflects the independent judgment and analysis of the City;
(iii) Final SEIR No. 352 is adequate to serve as the appropriate environmental documentation for the Project satis fying the requirements of CEQA supplemental review; and, (iv) no further environmental documentation needs to be prepared for CEQA for the Project; and WHEREAS, the Planning Commission, after due consideration, inspection, investigation and study made by itself and in its behalf, and after due consideration of all evidence and reports offered at said hearing with respect to the request for the Project , the Planning Commission adopted Resolution No. PC2024- 007 and recommended that the City Council approve and adopt Amendment No. 4 to The Anaheim Resort Identity Program proposed as part of DEV2021- 00069, contingent upon and subject to the adoption by the City Council of (1) ordinances approving and adopting Amendment No. 9 to the DRSP, an amendment to Anaheim Municipal Code Chapter 18.114 (Disneyland Resort Specific Plan No. 92-1), Amendment No. 17 to the ARSP, an amendment to Anaheim Municipal Code Chapter 18.116 (Anahei m Resort Specific Plan No. 92-2), an amendment to Anaheim Municipal Code Section 18.40.080 (Structural Height Limitation – Anaheim Commercial Recreation Area) and an amendment to Development Agreement No. 96-01; and, (2) resolutions approving amendments to the City of Anaheim General Plan and The Anaheim Resort Public Realm and Landscape Program, as proposed as part of DEV2021-00069; and
WHEREAS, upon receipt of said Resolution Nos. PC2024- 004 and PC2024-007, summary of evidence, and report of findings and recommendations of the Planning Commission, the City Council did fix the 16th day of April, 2024, as the time, and the City Council Chamber in the Civic Center as the place for a public hearing on the Project , including Amendment No. 4 to The Anaheim Resort Identity Program, and for the purpose of considering Final SEIR No. 352 and

the Project, and did give notice thereof in the manner and as provided by law and in accordance with the provisions of Chapter 18.60 of the Code, to hear and consider evidence for and against the Project; and
WHEREAS, on April 16, 2024, the City Council did hold and conduct such public hearing and did give all persons interested therein an opportunity to be heard, and did receive evidence and reports and did consider the Project, including recommendations of the Planning Commission, potential environmental impacts addressed in Final SEIR No. 352, the Findings and Statement of Overriding Considerations, and Mitigation Monitoring Program No. 387; and WHEREAS, by Resolution No. 2024-***, considered and approved by the City Council on April 16, 2024, concurrently with but prior in time to consideration of this Resolution, and based upon its independent review, analysis, and consideration of the environmental information contained in Final SEIR No. 352 to EIR No. 311 and Supplemental EIR No. 340 prepared in connection with the Project, the City Council has heretofore certified Final Subsequent EIR No. 352 (FSEIR No. 352) to EIR No. 311 and Supplemental EIR No. 340, including the adoption of Findings and a Statement of Overriding Considerations and Mitigation Monitoring Program No. 387 (MMP No. 387), and determining that (i) FSEIR No. 352 was prepared for the Project in compliance with the requirements of the California Environmental Quality Act (CEQA) and all applicable CEQA Guidelines; (ii) FSEIR No. 352 and MMP No. 387 are adequate to serve as the appropriate environmental documentation for the Project; and, (iii) no further environmental documentation needs to be prepared for CEQA for the Project; and WHEREAS, the proposed amendment to The Anaheim Resort Identity Program would comprehensively update text, graphics and imagery throughout the document to reflect current conditions in The Anaheim Resort and include information pertaining to Arrival Gateways, Pedestrian Bridge/Crossings and Minor Pedestrian Directional and Informational Signs in conjunction with the proposed DisneylandForward Project; and WHEREAS, the City Council determines that the evidence in the record constitutes substantial evidence to support the actions taken and the findings made in this Resolution, that the facts stated in this Resolution are supported by substantial evidence in the record, including testimony received at the public hearing, the staff presentations, the staff report and all materials in the project files. There is no substantial evidence, nor are there other facts, that negate the findings made in this Resolution. The City Council expressly declares that it considered all evidence presented and reached these findings after due consideration of all evidence presented to it; and
NOW, THEREFORE, BE IT RESOLVED by the City Council of the City of Anaheim that pursuant to the findings approved and adopted by the Planning Commission in its Resolution No. PC2024-007 on March 11, 2024, the data and analysis set forth in the staff report and associated documents presented to it, testimony for and against the Project and the Entitlements and comments by members of the City Council, and after due consideration of all evidence and reports offered at said hearing, investigation and study made by itself, the City Council does hereby find and determine that the proposed amendment to The Anaheim Resort Identity Program would (i) be consistent with the proposed DisneylandForward Project including Amendment No. 9 to the DRSP, Amendment No. 17 to the ARSP and Amendment No. 6 to The Anaheim Resort Public Realm Landscape Program; and (ii) complement and be compatible with the distinct identity that has been created for The Anaheim Resort and further enhance the area’s cohesive visual appearance.

BE IT FURTHER RESOLVED, that pursuant to the above findings, the City Council of the City of Anaheim does hereby approve and adopt Amendment No. 4 to The Anaheim Resort Identity Program (“Amendment No. 4”) in its entirety and to read in full as indicated in the Amendment No. 4 document attached and labeled Exhibit C (“The Anaheim Resort Identity Program”).

THE FOREGOING RESOLUTION is approved and adopted by the City Council of the City of Anaheim this ____ day of ______________, 2024, by the following roll call vote:

AYES:

NOES:

ABSENT:

ABSTAIN:

C

ITY OF ANAHEIM
B
y: _________________________________

MAYOR OF THE CITY OF ANAHEIM
A
TTEST:
______________________________________

CITY CLERK OF THE CITY OF ANAHEIM
EXHIBIT “A”
“PROPERTY”
[Behind this sheet.]
(DEV2021-00069)

EXHIBIT A

PROPERTY

EXHIBIT “B”
“DISNEY PROPERTIES”
[Behind this sheet.]
(DEV2021-00069)
§¨5
B a l l R d
O r a n g e w o o d A v e
K a t e l l a A v e
C l e m e n ti n e S t
A n a h e i m
Blv d
H a s t e r S t
N i n t h S t
L e w i s S t
W e s t S t
W a l n u t S t
C h a p m a n A v e
M a n c h e s t e rA v e
C e r r i t o s A v e C e r r i t o s A v e
D i s n e y l a n d
D r
H a r b o r
B l v d
G e n e A u t r y W a y
E a s t S t
D i s n e y W a y
Disney Properties
0 1 , 0 0 0
F e e t
3 5 8 5 - 3
K e y t o F e a t u r e s
C i t y B o u n d a r y
D i s n e y l a n d R e s o r t S p e c i fi c P l a n N o . 9 2 - 1 B o u n d a r y A n a h e i m R e s o r t S p e c i fi c P l a n N o . 9 2 - 2 B o u n d a r y H o t e l C i r c l e S p e c i fi c P l a n N o . 9 3 - 1 B o u n d a r y Properties owned or leased by Walt Disney Parks
and Resorts U.S., Inc. or subsidiaries of the Walt
Disney Company (the "Disney Properties")
Subject to a Long-Term Third-Party
Lease
The Anaheim Resort® Boundary
Manchester Ave

EXHIBIT B
EXHIBIT “C”
“THE ANAHEIM RESORT IDENTITY PROGRAM”
[Behind this sheet.]
(DEV2021-00069)
The
Anaheim Resort
Identity Program
City
of Anaheim
Adopted September 1994 (94R-238)
Amendment No. 1 September 2001 (2001R-
239)
Amendment No. 2 December 2012 (2012R-
161)
Amendment No. 3 December 2019
(Ordinance 6473)
Amendment No. 4 MONTH YEAR
(RESOLUTION NUMBER)

EXHIBIT C
This page is intentionally blank.

The Anaheim Resort Identity Program
PLANNING COMMISSION PUBLIC REVIEW DRAFT (MARCH 2024)

TABLE OF CONTENTS
1 Introduction ...................................................................................................................................... 1-2

1.1 Amendments ............................................................................................................................. 1-2

1.2 Purpose .................................................................................................................................... 1-2

1.3 Modifications ............................................................................................................................. 1-3 2 Design Theme .................................................................................................................................. 2-1

2.1 Color Palette ............................................................................................................................. 2-1

2.2 Realms ..................................................................................................................................... 2-3 3 Streetscape Elements ...................................................................................................................... 3-5

3.1 Gateways .................................................................................................................................. 3-5

3.1.1 Freeway Gateways: ........................................................................................................... 3-5

3.1.2 Arterial Road Gateways: .................................................................................................... 3-5

3.1.3 Katella Avenue Gateways .................................................................................................. 3-7

3.1.4 Harbor Boulevard Gateways .............................................................................................. 3-7

3.1.5 Arrival Gateways ................................................................................................................ 3-7

3.1.6 Arterial Gateway Materials ................................................................................................. 3-7

3.1.7 Gateway Pageantry ........................................................................................................... 3-8

3.1.8 Gateway Night Lighting ...................................................................................................... 3-9

3.2 Lighting Fixtures, Street Pageantry, Street Furniture, and Bridges ............................................ 3-9

3.2.1 Lighting Fixtures ................................................................................................................ 3-9

3.2.2 Street Pageantry ................................................................................................................ 3-9

3.2.3 Street Furniture and Sidewalk Paving .............................................................................. 3-10

3.2.4 Bus Shelters .................................................................................................................... 3-10

3.2.5 Benches ........................................................................................................................... 3-10

3.2.6 Trash Receptacles ........................................................................................................... 3-10

3.2.7 Newspaper Racks ............................................................................................................ 3-11

3.2.8 Pedestrian Bridges and Crossings ................................................................................... 3-11 4 Sign Elements .................................................................................................................................. 4-1

4.1 Guiding Principles ..................................................................................................................... 4-1

4.1.1 Reinforce the Landscape Character of The Anaheim Resort ............................................. 4-1

4.1.2 Forms to be Traditional in Appearance .............................................................................. 4-1

4.1.3 Integrated Sign Program Directs Visitors Efficiently ........................................................... 4-1

4.1.4 Consistent Color System .................................................................................................... 4-2

4.1.5 Family of Signs .................................................................................................................. 4-2

4.2 Graphic Standards .................................................................................................................... 4-2

4.3 Sign Hierarchy .......................................................................................................................... 4-3

4.3.1 Cantilever Signs ................................................................................................................. 4-4

4.3.2 Median and Parkway Signs ................................................................................................ 4-5

4.3.3 Regulatory Signs................................................................................................................ 4-6

4.3.4 Street Identification Signs .................................................................................................. 4-6

4.3.5 Pedestrian Directional and Informational Signs .................................................................. 4-7

4.3.6 Freestanding Monument Signs .......................................................................................... 4-7 The Anaheim Resort Identity Program
PLANNING COMMISSION PUBLIC REVIEW DRAFT (MARCH 2024)
LI

ST OF EXHIBITS
Exhibit 1.2-1 The Anaheim Resort Boundary…………………………………………………………………...1-4 Exhibit 2.1-1 Color Palette ...................................................................................................................... 2-2 Exhibit 2.2-1 The Anaheim Resort Logo ................................................................................................. 2-3 Exhibit 2.3-1 Three Realms of the Design Hierarchy .............................................................................. 2-3 Exhibit 3.1-1 Gateway Location Plan…………………………………………………………………………….3-6 Exhibit 3.1-2 Katella Avenue Gateway ................................................................................................... 3-7 Exhibit 3.1-3 Harbor Boulevard Gateway ............................................................................................... 3-7 Exhibit 3.1-4 Gateways .......................................................................................................................... 3-8 Exhibit 3.1-7 Gateway Pageantry ........................................................................................................... 3-9 Exhibit 3.1-8 Conceptual Lighting Plan ................................................................................................... 3-9 Exhibit 3.2-1 Special Light Fixture with Banner .................................................................................... 3- 10 Exhibit 3.2-2 Bus Shelter with Benches and Trash Receptacles ........................................................... 3- 10 Exhibit 3.2-3 Trash Receptacle and Bus Shelter with Seating .............................................................. 3- 11 Exhibit 3.2-4 Newspaper Racks ........................................................................................................... 3- 11 Exhibit 4.2-1 Family of Signs .................................................................................................................. 4-2 Exhibit 4.3-1 Sign Hierarchy ................................................................................................................... 4-3 Exhibit 4.3-2 Cantilever Sign .................................................................................................................. 4-4 Exhibit 4.3-3 Fixed Message Signs ........................................................................................................ 4-5 Exhibit 4.3-4 Electronic Message Signs ................................................................................................. 4-5 Exhibit 4.3-5 Median and Parkway Signs ............................................................................................... 4-5 E
xhibit 4.3-6 Regulatory Signs ............................................................................................................... 4-6 Exhibit 4.3-7 Street Identification Sign .................................................................................................... 4-6 Exhibit 4.3-8 Pedestrian Directional and Informational Signs ................................................................. 4-7 Exhibit 4.3-9 Example of Minor Pedestrian Directional and Informational Signs ..................................... 4-7 Exhibit 4.3-10 Freestanding Monument Sign .......................................................................................... 4-8 The Anaheim Resort Identity Program
PLANNING COMMISSION PUBLIC REVIEW DRAFT (MARCH 2024)
1-2
1 INTRODUCTION
On September 20, 1994, the Anaheim City
Council adopted Resolution No. 94R -238
approving The Anaheim Resort Ident ity Program
(TARIP). Sin ce the adopti on of the TARIP,
proposed modifications to the identity program
have included four amendments.

1.1 Amendments
T
ARIP Amendment No. 1. In September 2001,
City Council adopted Resolution No. 2001R -239
approving Amendment No. 1 to TARI P.

Amendment No. 1 provided criteria relating to the
permitted number, location and design for
newspaper racks within The Anaheim Resort ®
public rights-of-way.

T
ARIP Amendment No. 2. I n December 2012 ,
City Council adopted Resolution No. 2012R -161
approving Amendment No. 2 to TARIP to reduce
redundancy within and between documents and,
update the document to reflect current conditions
within The Anaheim Resort. Amendment No. 2
was a pproved in conjunction with General Plan
Amendment No. 2010 -00482, Amendment No.
14 to the Anaheim Resort Specific Plan
(SPN2010-00060), Zoning Code Amendment No.
2010-00093, and Amendment No. 5 to The
Anaheim Resort Public Realm Landscape
Program (Case No. MIS2010-00478).

TA
RIP Amendment No. 3. In December, 2019,
City Council adopted Ordinanc e No. 647 3
approving Amendment No. 3 to TARIP to allow
minor modifications to the TARIP, subject to the
review and approval of the Public Works Director
and the Planning & Building Director (Case No.

MIS 2019-00711).

TARIP Amendment No. 4. In [Month, Year], City
Council approved Resolution No. XXXX- XXX
approving Amendment No. 4 to TARIP to
comprehensively up date graphics and imagery
throughout the plan to reflect current conditions
in The Anaheim Resort. Additionally, this
amendment includes information pertaining to
Arrival Gateway s, Pedestrian Bridge/Crossings
and Minor Pedestrian Directional and
Informational Signs, in conjunction with the
approvals for the DisneylandForward Project.

1.2 Purpose
The purpose of this document is to create a
consistent visual theme in the City of Ana heim’s
Anaheim Resort, which is generally located
adjacent to and southwest of Interstate (I)-5. The
Anaheim Resort, as the term is used in this
document, refers to an approximate1,078 -acre
area designated for Commercial Recreation land
uses on the City of Anaheim General Plan. The
Anaheim Resort includes three specific plans: the
489.7-acre Disneyland Resor t Specific Plan
(DRSP), 6.8 -acre Hotel Circle Specific Plan
(HCSP) an d the 581.3- acre Anaheim Resort
Specific Plan (ARSP).

Th
e DRSP ( SP92-1) provides for the
development of an international multi- day
vacation destination resort in cluding theme
parks, additional hotels and entertainment areas,
new parking facilities, and an internal
transportation system. In addition, the DRSP
permits the existing Disneyland and Disney’s
California Adventure theme parks to continue to
be modified with new attractions and other
improvements.

The H
CSP (SP93-1) allows for the development
of up to 969 hotel rooms. All of the parcels within
the specific plan area are developed with a tot al
of 818 hotel rooms.

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The AR SP (SP92-2) provides a long- range
comprehensive plan for development of hotel,
convention, theme park attractions, and visitor
serving uses and associated infras tructure
improvements.

The primary purpose of these Specific Plans is to
create a premi er urban de stination resort that
encourages visitors to st ay for s everal days to
enjoy the variety of recreation and entertainment
opportunities available. This is achieved through
the establishment of a consistent visual language
for t he public areas that extend th roughout The
Anaheim Resort . The main componen ts of th e
unifying visual language will be: landscape, street
furnishings and signs.

This document will deal primarily with signs and
street furnishings and how they help create the
unified Anaheim Resort Identity.

1.3 Modifications
Minor Modifications to the TARIP are subject to
the review and approval of the Public Works
Director and the Planning & Building Director.

The Directors shal l find and determine that any
proposed modif ications will improv e the s afety,
technology, and/or funct ionality of the publ ic
realm of The Anaheim Resort. The Directors
shall not approve any modification to the TARIP
unless they can make a finding that the
modification is generally consistent with the
design theme of the TARIP as described in
Section 2 Desi gn Theme. The Public Works
Director and the Planning & Building Director
may refer all such decis ions to the Planning
Commission, when it is determined that the
general public interest warrants s uch referral. In
such i nstances, t he Planning Commission will
make its decision at a Publ ic Hearing as an
amendment to TARIP.

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2 DESIGN THEME
This document conta ins photographs and
conceptual design drawings of the majority of the
identity elements for The Anaheim Resort. The
purpose of the drawings within the document is
to communicate design intent. Material
specifications and dimensions may have
changed as re finements, mock -ups, and value
engineering of these identity elements have and
will continue to occur.

The
Anaheim Resort has transformed into a
garden environment through installation of
extensive landscape improvements which are
described in detail in t he ARSP, DRSP and
TARPRLP. Different landscape treatments have
been implemented for each of the major streets
in the area.

I
n order to unify The Anaheim Resort,
streetscape and sign elements reinforce this
landscape character. This is achieved in sever al
ways. All streetscape and sign elements:
• Provide consistency with the geometry
established by the landscape planting,
particularly the regularly spaced street trees.
• Convey a warmth and friendliness that mak
e
vi
sitors feel welcome.
• Emulate traditional garden elements, such as
trellises, pergolas, garden benches and other
typical garden architectural elements.
• Have an open, tr aditional, metal trellis -wor
k
des
ign vocabulary, when appropriate
The
basic forms of the streetscape and s ign
elements are more t raditional and classical in
principle and appearance. The follow ing
principles help to achieve this:
• Symmetry is employed in both the design of
individual elements and in their placement in
the landscape.
• Classic garden f urnishings provide
prototypical forms for sign and streetscape
elements.
• Specially designed street furniture, such as
benches, bus shelters, and trash receptacle
s
c
reate a richer , more i nteresting and inviting
pedestrian environment.

Nig
ht lighting is another component of the
consistent visual identity. Light ing is e specially
important in helping to create the festive, garden-
like a tmosphere of The Anaheim Resort.

Accordingly, the following night lighting concepts
are applied within The Anaheim Resort:
• Identity i s c reated by night lighting using
warm and cool light effects.
• Special identity elements in the public right -
of-way ( such as gateways), can feature
special night lighting effects not permitted
elsewhere.

2.1 Color Palette
A consistent color system for all sign and
streetscape elements in the public right -of-way
and for freestanding monument signs on
individual properties has been established to
further enhance the area’s cohe sive visual
appearance and provide a distinct identity. The
dominant hues of t he color sys tem complement
the landscape and incorporate the colors found in
traditional garden furnishings. The color system
has the following characteristics:
• The color palette is limited; a few major colors
dominate sign and streetscape elements, and
any minor colors used will be lim ited t o
ac
cents and other minor usage.
• The colors P -1, P-2, P-3, P-4, P-5, P-7, M-1,
and
C-1 will be applied to all elements in the
public right -of-way as specified in this
document. The colors P-1, P-3, P-5, P-6 and
C-1 will be applie d to the freestandin g
m
onument signs.

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Exhibit 2.1-1 Color Palette

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The Anaheim Resort Logo
This logo has been designed to be a symbol of
welcome. The floral bouquet uses blossoms
indigenous to the area, specifically the California
Poppy and the Orange Blossom. The square
shape was in tentional f or its application to the
streetscape and sign elements as a fu ll co lor
ceramic tile.

Exhibit 2.1-2 The Anaheim Resort Logo

2.2 Realms
The ARSP and the DRSP spe cify three distinct
levels of des ign hierarchy. They are called the
Public Realm, the Setback Realm and the Private
Realm. This document discusses identity
elements in the Public and Setback Realms only.

Areas within the ultimate public right-of-way are
called the Public Realm. This visually prominent
area is the most precisely defined and designed
of the three Realms. The Setback Realm
includes private property between the ultimate
right-of-way and the minimum required setback
for adjacent buildings.

Exhibit 2.2-1 Three Realms of the Design
Hierarchy

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3 STREETSCAPE

ELEMENTS
This section cont ains the design principles
and conceptual materi al specifications that
define t he character of the major
streetscape element s in The Anaheim
Resort.
• Gateways (Harbor Boulevard and
Katella Avenue).
• Arrival Gateways.
• Gateway pageantry (banner) elements.
• Gateway night lighting.
• Light fixtures and street pageantry.
• Street furnitur e (benc hes, bus shelte rs,
trash receptacles and newspaper racks)
and Sidewalk Paving.
• Pedestrian bridges.

3.1 Gateways
Gateways define the entries int o The
Anaheim Resort. They help establish the
area as distinctly different from surrounding
areas and inform arriving visitors that they
are entering a special p lace with a
resort/recreation character.

Since many visitors will arrive in the area by
vehicle, the Specific Plan defi nes two
different types of gatew ays that will be
oriented pr imarily to ve hicles: Freeway
Gateways and Arterial Road Gateways. The
following is a general description and
guiding principles for each of the se ma jor
gateways, which a re identified on Exhibit

3.1-1, Gateway Location Plan.

Any elements propose d within the public
right-of-way will be submitted for review by
the Plann ing and Bui lding Director and the
Public Works Director for co nformance with
The Anaheim Resort Identity Program, and
if required by the Directors , a minor
modification to the Program wil l be
processed as described in Sect ion 1.3
Modifications.

3.1.1 Freeway Gateways:

This document identities three freeway
gateways along Interstate 5. They will be
the first experi ence of The Anaheim Resort
for nearly 70% of arriving visitors and will be
oriented primarily to vehicles. The character
of th e freeway gateways will be create d
primarily by landscaping, which may consist
of lar ge-scale plantings of trees and
directional signs. Other optional features,
which may be i ncorporated into t hese
gateways include:
• Night lighting which highlights the arrival
experience;
• Architectural el ements consistent with
the other gar den-like elements to be
used in the area; and,
• Identification signs to supplement the
directional signs.

3.1.2 Arterial Road Gateways:

Arterial Road Gateways occ ur on Harbo r
Boulevard and K atella Avenue. Gateways
are intended to have the feeling of an event
that has duration, as well as lo cation. They
are oriented p rimarily to vehicles and
include the following primary elements:
• Trellis-like archite ctural elemen ts
located in the median and/or p arkways,
depending on local conditions;
• Trellis elements that have the same
appearance at each location, though
their arrangement may vary;
• Trellis elements placed on a base which
reinforces the element's traditional
character;
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• Landscape on the ground that feature
color and may consi st of large, uniform
shrub masses, seasonal color, or oth er
similar landscape plantings;
• Flags and banners; the deployment of
which may be rel ated to seasonal or
event-driven needs;
• A logo ident ifying The Anaheim Resort;
and,
Night lighting will be used to highlight the
gateway after sunset.

3.1.3 Katella Avenue Gateways
The two gateways on Katella A venue are
located near the Walnut Avenue and
Anaheim Boulevard/Haster Street
intersections. Site conditions at t hese two
locations permit both median and parkw ay
elements. The total Gateway at each
location spans a length of 34 feet.

Exhibit 3.1-2 Katella Avenue Gateway

3.1.4 Harbor Boulevard Gateways
The two gateways on Harbor Boulevar d are
located near the Man chester and
Orangewood Avenue intersections. Site
conditions at these two locations permit a
median element only.

Exhibit 3.1-1 Harbor Boulevard Gateway

3.1.5 Arrival Gateways
As depicted on Exhi bit 3.1 -1, Gateway
Location Plan, Vehicular A rrival Gateways
and Pedestrian Arr ival Gateways are
located at the main entrances to theme park
entry plazas or parking facilities. Gateway
facilities would be primarily within the
private property setback areas, but may
have components within the public right -of-
way, subject to approval by the Public
Works Director.

3.1.6 Arterial Gateway Materials
A. The base of the medi an element of the
gateway is cast in place colored
concrete plinth ( the slab -like platform
beneath the base of t he columns) rising
approximately 1 2” from the gr ound
plane. The conc rete is colored to match
C1. The center area is an open berm
landscaped wit h colorf ul plants. Large
planters are placed on each berm.

B. Each med ian element includes 7
columns which are pai nted to match P1
in the col or pal ette. These 16’ high
columns are f abricated from four 8”
square painted stee l tubes at the
corners. The major horizontal straps
are 2” square tubes painted Az tec Gold.

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Secondary horizontal bands are created
with ¾” x 1/8 ” painted aluminum straps
tack wel ded to the surface of square
tubes. The diamond trellis is ¾ ” x ¾”
painted structural steel tube overlapped
to create the pattern. The diamond
trellis is backed by plexi.

Exhibit 3.1-2 Gateways

C. The cap is a working lantern, circul ar in
shape and colored wit h a darker green
bronze patina to match P2 on the color
palette. The lantern openings relate to
the floral pattern of The Anaheim Resort
logo. The light source is an LED RG B
colored light ing st rip with four strips in
each pillar protected by a decorative
glass sheath flush to the interior
diameter of the cast bronze lantern.

D. A finial at the very top of each lantern is
a custom casting and is painted red
bronze P5 to match the horizontal bands
of the columns.

E. The Anaheim Resort logo appears just
below the la ntern on all four sides as a
full color square ceramic tile.

F. The curving arms that arch back from
the leading column are forme d from ¾”
x ¾” painted structu ral steel tube s
overlapped t o create a square and
diamond pattern. The mesh is welded
at the t op a nd bottom to painted metal
channels.

G. The parkway elements that ar e part of
the Katella Gateway are sepa rate
individual columns and employ the
same design jus t described. These
columns are s paced to align with the
columns in the median.

3.1.7 Gateway Pageantry
To create a special festive appearance,
decorative banners may be added to the
Arterial Road G ateways. Three flagpoles
located inside the median element, just
behind the leading column, may display
banners year -round. The f lagpoles are
standard, off -the-shelf aluminum poles
painted to match P1 on the color palette.

Additional banners may be attac hed onto
the t hree flagpoles to announce spec ial
occasions. To maintain the garden-like
character of the gateway structures, no
banners will be displayed on the median or
parkway columns.

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Exhibit 3.1-3 Gateway Pageantry

3.1.8 G ateway Night Lighting
A strong night lighting scheme highlights the
gateways as being a point of entry. They
are pr imarily illuminated b y a cool
temperature light source, Hydrel brand well
light fixtures (or fixtures of equivalent
quality) with a m etal halide lamp. These
fixtures are located as s hown in Exhib it

3.1.8, Conceptual Lighting Plan.

The
lanterns are internally illuminated with a
warm light source, sodium HID lamp. The
lantern pattern is silhouetted by this light
and the lanterns act as a war m beacon in
relationship to the cool light on the rest of
the gateway.

E
xhibit 3.1-4 Conceptual Lighting Plan

3.2 Lighting Fixtures, Street
Pageantry, Street Furniture,
and Bridges

3.2.1 Lighting Fixtures
The standard street light used in the City of
Anaheim has be en replaced within The
Anaheim Resort by a fixture that fits with the
garden trellis design vocabulary. This street
light has a tapered fluted pole with a
“Hancock Base.” A decor ative arm with a
cobra head light fixt ure is attac hed at the
top. The base, pole and arm have a powder
coated finish to match P7 on the color
palette.

3.2.2 Street Pageantry
Street lights are designed with a removable
armature for pageantry. One banner pe r
pole is deployed in a re gular symmetrical
arrangement along Harbor Boulevard,
Katella Avenue and West Street/Disneyland
Drive. If a s treet light has two arms, t wo
banners are attached. The color of the
armature bracket is P7 on the color p alette.

Banners may appear on st reet lights in the
median or parkway.

The
intent is to plan for regular changes to
the pageantry element. Banners should be
brightly colored, festive and may be
fabricated as sewn or silkscreened on nylon
of photo image reproductions on an exterior
grade substrate. The intent is that
pageantry elements always look current.

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Exhibit 3.2-1 Special Light Fixture with
Banner

3.2.3 Street Furniture and Sidewalk
Paving
Design and p lacement of s treet f urniture
within The A naheim Resor t will consist of:
bus s helters, benches, seating, and lean
rails, trash receptacles and new spaper
racks. Al l street furniture elements are
compatible with and enhance the
landscaped garden theme. Bus shelters
and trash receptacles are a custom design.

A special diamond g rid pavi ng pattern is
incorporated into t he sidewalk to create a
more pronounced sense of passage.

3.2.4 Bus Shelters
With an approximate dimension of 12’ x 28’,
the roof of the bus shelter is fabricated from
plate steel. The columns of the bus shelter
are 8” diameter steel tubes that meet at the
base to form a solid unit. Approx imately 5’-
6’ above grade these tubes radiate and rise
weld to rafter beams in the roof. T he
bottom edge of the roof is approximately 9’
above grade.

The decorati ve band at t he top of the bus
shelter has a pattern cut (or approved
equal) into sheet s teel. The roof , the
columns and the decorative band should
match P1 on the color palette. The
Anaheim Resort finial is fastened at each
end of the decorat ive band. Finials match
P5 on the color palette.

Signs are attached to the structure on the
roof. Provisions have also been made for a
bus stop schedule and route sign at each
bus shelter , which may i ncorporate
changeable messaging with real time bus
and route data.

3.2.5 Benches
A custom cast iron or alternate fabricated
trellis arm has been added to a standard of
the shelf bench for The Anaheim Resort. A
center arm has al so been added. They are
painted to match P7. The bench is
fabricated from teak wood or wood with a
similar f inish. The wood slats are treated
with a protective coating for ease of
maintenance.

3.2.6 Trash Receptacles
These units are fabricated from malleable
steel and rolled into circular form. They will
be painted to match P7 and a plas tic insert
is used to help simplify maintenance.

Exhibit 3.2-2 Bus Shelter with Benches
and Trash Receptacles

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Exhibit 3.2-3 Trash Receptacle and Bus
Shelter with Seating

3.2.7 Newspaper Racks
The design and placement of newspaper
racks upon The Anaheim Resort public
rights-of-way will be compatible with and
enhance the landscaped garden theme.

The newspaper rack base incorporate s a
trellis design with a stainless steel
background overlaid with an open diam ond
pattern trellis painted the same color of
green (P -7) as the street li ght poles. The
newspaper rack cabinets will be s et on top
of the base and painted to match the green
base and trellis work. Newspaper racks
located upon the public rights-of-way within
The Anaheim Resort will onl y be placed at
designated bus shelters. Pl ease see
Appendix A – Newspaper Racks for more
information.

Exhibit 3.2-4 Newspaper Racks

3.2.8 Pedestrian Bridges and
Crossings
As part of DisneylandForward, one to two
pedestrian bri dges or crossin gs will be
constructed over Disneyland Drive bet ween
Magic Way and Katella Avenue and at least
one and up to three pedestrian bridges will
be constructed over Harbor Boulev ard
between Manchester Avenue and Disney
Way. The construction of any pedestrian
bridge or crossing over public rights -of-way
will require the granting of an encroachment
agreement or similar request for air right
easements over public proper ty by the City
of Anaheim. Refer t o Section 4.6 ,
Pedestrian Circulation Plan, for more
information on pedestrian bridges or
crossings over the public right-of-way.

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4 SIGN ELEMENTS
Signs contribute to the unified appearance
of The A naheim Resort. Signs in the public
right-of-way have a consistent the me that
includes support structures, typeface, and
color palette. Si gn elements may be
externally or internall y illu minated. The
placement of signs a nd their in dividual
messages should be established prior to
sign construction and installation. The major
sign elements in the public right-of-way
include:
• Vehicular directional signs;
• Regulatory signs;
• Street identification signs; and,
• Pedestrian directional signs.

4.1 Guiding Principles
The following five concepts a re the guiding
principles, which apply to the development
of sign el ements within The Anaheim
Resort.

4.1.1 Reinforce the Landscape
Character of The Anaheim
Resort
In order to unify the area, sign el ements
reinforce the landscape charact er of The
Anaheim Resort. This is achieved in several
ways. All sign and identity elements are:
• Consistent with the geom etry
established by the la ndscape planting,
particularly the regularl y spaced street
trees;
• Convey a warmth and friendl iness that
will make visitors feel welcome;
• Emulate tradition al g arden elements,
such as trellises, pergolas, garden
benches, and other t ypical garden
architectural elements; and,
• Have an open, tr aditional, meta l trellis -
work design vocabulary, when
appropriate. Latti ce gr ids may be open
or closed , square or d iamond mesh,
simple or elaborat e, regular or irregular .

Typically, trellis design vocabulary
include uprights and capping elements
in addition to the grids.

4.1.2 Forms to be Traditional in
Appearance
The basic forms of the sign elemen ts are
more traditional and clas sical in principle
and appearance. The following principles
help achieve this:
• Symmetry is employed in both the
design of individual element s and in
their placement in the landscape;
• Classic garden furnishings provide
prototypical for ms for sign and
streetscape elements; and,
• Specially designed street furni ture, such
as benches, bus shelters, and trash
receptacles create a richer, more
interesting and inviting pedestrian
environment.

4.1.3 Integrated Sign Program
Directs Visitors Efficiently
In or der to b etter orient visitors, an
integrated program, which inc ludes
informational, regulatory and direction al
signs, has been established. The overall
intent of this system is to inform, rather than
advertise. This syste m has the following
characteristics:
• Prior to in stallation, plans are prepared
which show the loc ation, sign type, and
message (or messages, in the case of a
changeable message sign) that w ill be
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used for each sign in The Anaheim
Resort;
• Signs in the Public Re alm (the ult imate
public right-of-way) and the freestanding
monument signs in the Setback Realm
have been designed as a family of signs
with a co nsistent design vocabulary;
and,
• Consistent regulations for signs on
private property make it easier for
visitors to quickly find their destination.

4.1.4 Consistent Color System
A con sistent color system for all sign and
identity elem ents in the Publi c Realm a nd
freestanding monument signs in the
Setback Realm has been established to
further enhance the area's visual
appearance and provide a distinct identity.

The dominant hues of the color system
complement the landscape and incorpora te
the colors foun d in traditional garden -
furnishings.

4.1.5 Family of Signs
The family of signs has been specially
designed to give The Anaheim Resort a
unique ident ity a nd provi de opt imum
legibility in the environment.

4.2 Graphic Standards
Sign graphics are des igned to be crisp,
clear, succinct and easy to read. Sign
panels are of t wo types; Department of
Transportation off -the-shelf signs (such as
stop signs) and cu stom signs. The lat ter is
discussed here.

Sign panels will consis t of light colored
(white a nd c olored) symbol s on a d ark
green background. A 60 degree diagonal
(diamond) pattern in applied vinyl or
silkscreened graphics creates a unique look
for the di strict. The contrast b etween the
background color (P3) of the sign panel and
the diamond mesh patt ern (P4) will be very
subtle so as not to conflict with the legibility
of the message.

A sans serif typeface is used for text
because of its le gibility. “S tone” is a
typeface that has a unique recreat ion
quality. It reinfor ces T he Anaheim Resort
identity. Sign copy w ill be applied 3M
reflective film to provide illumination at night
and meet Caltr ans standards.

Exhibit 4.2-1 Family of Signs

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4.3 Sign Hierarchy
The communicat ion of information in this
sign system is a hierarchical task. The
hierarchy is based on com municating the
right information in the right place at the
right time. In an effor t to achieve this goal,
three zones of information were created.
• Primary Vehicular Dir ectional messages
are displayed on can tilever signs that
extend over the road. W ith ve hicles
traveling on Harbor Boulev ard and
Katella Avenue at speeds of 45 mph of
more it is impor tant that this information
can be read f rom a distance in a way
similar to freeway signs. Elect ronic
changeable message also provide
timely information.
• Secondary vehicul ar information
messages and trailblazers are located
on small er sign elem ents on both the
median and the parkways.
• Regulatory messages appear only
within the parkways
• Freestanding m onument signs
identifying private businesses only
appear in the setback realm.

As visitors to the area arrive and na vigate
through the area over one or more days, the
information zones will be appar ent in a
subconscious way. Vi sitors will look for
certain information in specific areas. For this
system to work it is im portant to reduce
visual sign clutter. All necessary information
is consolidated on as few signs as possible.

A sign hierarchy can only be effective if the
number of si gns is minimized and t he
information on the si gns is communicated
clearly and succinctly.

Exhibit 4.3-1 Sign Hierarchy

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4.3.1 Cantilever Signs
Cantilever Signs are primary vehicular signs
which e xtend over, b ut do not span the
roadway.

The sign face is supported on one side of
the road by a 28’-0” column. The decorative
exterior column is supported internally by a
steel tube or t ubes engineered to equal the
strength of a 16” square steel tube. This
steel support is attach ed to a concr ete
foundation. This center steel column is
covered by a painted metal shroud.

The c onstruction of the decorative exte rior
elements is similar to the construction of the
Gateway columns.

The decorative arms are custom cast pieces
painted to m atch P1. The lanterns on the
top of the columns are not int ernally
illuminated.

The sign is cons tructed of 1/8” alumi num
sheets, mounte d to both si des of the
rectangular steel fr ame which creates the
top and bottom edge. An internal steel truss
connects to the cente r steel t ube of the
column to support the sign. The front and
back face of the sign has a dark green
painted background to match P3. The front
face has an applied vinyl diamond mesh
pattern (custom color to match P4) and
applied machine cut vinyl type and symbols.

Type and symbols use 3M reflective f ilm to
provide illumination at night and meet
Caltrans standards.

Cantilever signs have two categories: fixed
with an optional changeable message and
electronic changeable message.

Exhibit 4.3-2 Cantilever Sign

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Fixed Message Signs
Fixed signs usu ally do not inco rporate any
changeable fea tures. This type of
Cantilever sign has primarily static
messages. Some signs however, may have
a changea ble mess age. Tri -View
Technology is employed with a capability of
3 messages per changeable panel. Thes e
messages are controlled by the City’s traffic
control c enter f or quick modification as
needed.

Exhibit 4.3-3 Fixed Message Signs

Electronic Changeable Message Signs
Electronic changeable message signs
feature existing 5’ x 2 0’ electronically
controlled display areas which allow custom
messages to be displayed. The messages
may vary dur ing the day an d provide
important information to arriving or
departing visitors ab out the location o f
attractions, park ing, or traffic conditi ons.

Electronic chang eable message signs are
supported by the same sign pole and
armature with th e garden trellis ch aracter
found in the other vehicular sign elements.

Exhibit 4.3-4 Electronic Message Signs

4.3.2 Median and Parkway Signs
Tertiary vehicular information and trailblazer
signs are located in the median or parkway.

Most of these signs are non- changeable,
however, some of the fi xed signs m ay
include changeable tri -view portio ns which
can direct traf fic or provi de infor mation
about current events. These vehicular
information signs are designed to be
compatible with other s igns and identity
elements in terms of character, color and
typeface. Both have colored conc rete
bases wi th a single 8” square tu be post at
each vertical support. There are two posts
per sign and they are c apped with an
angled faceted metal cap and finial . These
signs may also incorporate a graffiti -
resistant coating.

Exhibit 4.3-5 Median and Parkway Signs

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4.3.3 Regulatory Signs
Regulatory signs appear on the parkway
only. Standard Department of
Transportation sign s, such as stop signs
and speed limit signs , are used throughout
The Anaheim R esort. These signs a re
mounted on sign poles, which complement
the design character of The Anaheim Resort
light fixture.

The pole i
s powder coated metal with an
approximate taper from a 4” diameter to a 2”
diameter. The ‘Ha ncock base” design is
scaled down to fit the siz e of the pole. A
metal c ap is placed at the t op of t he pole.

The powder coating matches P7 on the
color palette.

E
xhibit 4.3-6 Regulatory Signs
E
xhibit 4.3-7 Street Identification Sign

4.3.4 St reet Identification Signs
Internally illuminated street ident ification
signs are located on traf fic light poles at
major intersections and at secondary
intersections on street light poles. If there is
not an exist ing light pole at the appr opriate
location a sligh tly lar ger v ersion of The
Anaheim Resort regulatory sign pole will be
used. The overall height of this pole is 13’4”.

Existing traffic light poles may have an
appropriately scaled “Hancoc k B ase”
attached and all light/sign poles match P7.

The t
otal length of thi s double-sided sign
panel is 5’6” to 6’6” . The sign is fabricated
as a box that f its over and fastens to the
tapered pole with a tapered bracket. The
street sig n portion is fabric ated so that the
street name may be changed if necessary.

The graphics are divided into 3 parts:
• A
silkscreened 1’0” square Anaheim
Resort logo appears on the end.
• A 1’
0” square, powder coated to match
P7 on the color palette, separates the
logo from the street name.
• The
a ctual street name s ection of this
sign is a pproximately 3’0” to 4’0” i n
l
ength. This painted aluminum sign is
framed with a powder coated metal
channel (P7). The sign face matches
P3 on the color palet te. When power is
av
ailable, this portion of the sign will be
internally illuminated.

The Anaheim Resort Identity Program
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4.3.5 Pedestrian Directional and
Informational Signs
Pedestrian directional and information s igns
are located at majo r intersections. These
signs are maps imbedded in the si dewalk
on each of the comers. The map is
fabricated from cast bronze and is
approximately 4’0” square. A “You are Here”
locator specifies the pedestrian’s l ocation.

Their purpose is to or ient pedestrians and
provide direction information to destinations.

Exhibit 4.3-8 Pedestrian Directional and
Informational Signs

Pedestrian Directional and Inform ational
signs may also include the foll owing
different sign types. Minor pedestrian
directional signs will be placed within
parkways of the public right -of-way in
appropriate locations, and which will b e
compatible w ith vehicular directional and
informational signs. The design and location
of these signs will be subject to the approval
of the Planni ng and Building Director and
the Public Works Director.

Exhibit 4.3-9 Example of Minor
Pedestrian Directional and Informational
Sign

4.3.6 Freestanding Monument Signs
Freestanding M onument Signs include
those signs on private property which are
intended to identify particular businesses,
uses or properties. Since these signs ar e
designed to reinforce the identity of The
Anaheim Resort, a similar trel lis vocabulary
is used.
• The maximum area of a monument sign
identifying a particular property will be
determined by the amount of frontage
that pa rticular property has on the
adjacent public street;
• Monument signs will have a consist ent
relationship to the adjacent street,
including a minimum setback and a
perpendicular orientation to the ult imate
public right-of-way;
• Monument signs will have a consistent
design which identifies the use as being
part of The Anaheim Resort; and,
• The message on the sign will b e limited
to essential inf ormation about the use
on the property: its name, identify ing
logo, address, and, in the case of hotels,
the avai lability o f rooms for rent and
professional affiliation.

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For additional information pertaining to
these signs, please refer to the Anaheim
Resort Specific Plan (AMC 18.116.160),the
Disneyland Res ort S pecific Plan (AMC

18.114.130), and Planning Depart ment
Standard Detail Nos.

For Fr eestanding Mon ument S ign
regulations related to areas within the
DRSP Theme Park District and ARSP
Theme Park West Overlay along
Disneyland Drive within the road
abandonment areas, refer to Sections 5 and
7 within the D RSP/ARSP for specific
requirements.

Exhibit 4.3-10 Freestanding Monument
Sign

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The Anaheim Resort Identity Program
PLANNING COMMISSION PUBLIC REVIEW DRAFT (MARCH 2024)

Appendix A-1
Appendix A
Newspaper Racks

The Anaheim Resort Identity Program
PLANNING COMMISSION PUBLIC REVIEW DRAFT (MARCH 2024)

Appendix A-2

The Anaheim Resort Identity Program
PLANNING COMMISSION PUBLIC REVIEW DRAFT (MARCH 2024)

Appendix A-3

The Anaheim Resort Identity Program
PLANNING COMMISSION PUBLIC REVIEW DRAFT (MARCH 2024)

Appendix A-4

The Anaheim Resort Identity Program
PLANNING COMMISSION PUBLIC REVIEW DRAFT (MARCH 2024)

Appendix A-5

The Anaheim Resort Identity Program
PLANNING COMMISSION PUBLIC REVIEW DRAFT (MARCH 2024)
Appendix A-6

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