COORDINATEDSIGNPROGRAM
CityCouncilApprovalofocV!BECoordinatedSignProgram
September27, 2022/ResolutionNo. 2022-107
TableofContents
1. INTRODUCTION ....................................................................................................................... 1
1. 1. Location ............................................................................................................................ 1
1. 2. Purpose............................................................................................................................. 2
1. 3. RelationshiptoSpecialSignDistrictsandocV!BESignandIdentityProgram ................. 2
2. DESIGNTHEME.......................................................................................................................3
2. 1 Logo.................................................................................................................................. 3
2. 2 Color.................................................................................................................................4
2. 3 Typography....................................................................................................................... 5
3. SIGNTYPES .............................................................................................................................. 6
3. 1 InternalAdvertisingSigns ................................................................................................. 6
3. 2 IdentitySigns .................................................................................................................... 7
3. 3 WayfindingSigns .............................................................................................................. 8
4. SIGNDISTRICTSUB-AREADESCRIPTIONS ............................................................................... 9
5. ocV!BESIGNTYPEGLOSSARY ............................................................................................... 11 AttachmentA – ocV!BEMasterSitePlanLocation
AttachmentB – SignLocationPlan
AttachmentC – MasterSitePlanExhibitSub-Areas
APPENDIXA –SignExhibits
APPENDIXB –CityCouncilResolution
ocV!BECoordinatedSignProgram i SEPTEMBER2024
AmendmentNo. 1
1. INTRODUCTION
1.1. Location
ThepurposeoftheocV!BECoordinatedSignProgramisto provideforaconsistentvisualtheme for theocV!BEMasterSitePlan (MIS2020-00175). TheocV!BEMasterSitePlanAreaincludes approximately92.08netacresintheTransitandArenaDistrictsofthePlatinumTriangleandis generallyboundedbyStateRoute57 (SR-57) to thewest, theSantaAnaRiverto theeast, the confluenceoftheSR-57andSantaAnaRivertothesouth, withtheSouthernCaliforniaEdison easementareaformingthenorthernboundary, andexcludestheparcellocatedatthesouthwest cornerofKatellaAvenueandDouglassRoad. TheocV!BEMasterSitePlanAreaisanchoredby theHondaCenter, ARTICandtheArenaCorporateCenter (ACC), asshowninFigure1 – ocV!BE MasterSitePlanLocation (SeeAttachmentA).
Figure1 – ocV!BEMasterSitePlanLocation (SeeAttachmentA) ocV!BECoordinatedSignProgram 1 SEPTEMBER2024
AmendmentNo. 1
1.2. Purpose
TheocV!BEMasterSitePlanisaTransitOrientedDevelopment (TOD) thatprovidesamixof entertainment, office, retail, restaurant, andresidentialuseswithin ½ mileof ARTIC, amulti- modaltransportationcenterthatservesasahubforrail, bus, privatevehicle, rideshare, bicycle, andpedestriantransportation.
TheocV!BECoordinatedSignProgramincludeson-siteadvertising, buildingidentification, and wayfindingsignagewithintheocV!BEMasterSitePlanandsupportsalivelyandengaginggroup of event, retail, andrecreationvenueswithuniqueneeds. In additionto supportingtheidentity expressionof venuesandtenants, arobustwayfindingprogramisrequired, andthefinancial prospectusof ocV!BEisintrinsicallytiedto sponsorshipofferingsconsistentwithentertainment venuesofthisscaleintheregion.
TheocV!BECoordinatedSignProgramprovidesvenuesandtenantswiththevisibilityrequired to attractandinformpatrons, aswellasimportantsponsorshipopportunities. Bothbuilding signageandsponsorshiparedesignedto beresponsiveto theirenvironmentinscale, material, andattachment, sothatsignagein theocV!BEMasterSitePlancontributesto arichurban environmentanddoesnotdistractfromtheexperiencethatocV!BEistheretocreate.
1.3. RelationshiptoSpecialSignDistrictsandocV!BESignandIdentity Program
TheocV!BECoordinatedSignProgramispartoftheocV!BEMasterSitePlanandidentifiessigns intheocV!BEMasterSitePlanAreathatarenotinthepublicrightofwayandarenotapartof theTransitSpecialSignDistrictCoordinatedSignProgramortheArenaSpecialSignDistrict CoordinatedSignProgram, bothof whichareregulatedunderChapter4. 0of theAnaheim MunicipalCode. SignswithintheocV!BECoordinatedSignProgramareallonprivateproperty andgenerallyincludewayfindingsigns, gatewaysigns, buildingidentification, tenant identificationandadvertisingsignsorientedinternallytotheproject.
AdvertisingsignsorientedtowardStateRoute57 (SR-57), KatellaAvenue, DouglassRoadorRiver RoadareincludedineithertheTransitSpecialSignDistrictCoordinatedSignProgramonfilewith thePublicWorksDepartmentortheArenaSpecialSignDistrictCoordinatedSignProgramon file withthePlanningandBuildingDepartment. TheocV!BESignandIdentityProgram, whichispart of thePlatinumTriangleMasterLandUsePlan, extendsthedesignthemesof theocV!BE CoordinatedSignProgramforsignsandidentityelementswithinthepublicrightofway. ocV!BECoordinatedSignProgram 2 SEPTEMBER2024
AmendmentNo. 1
2. DESIGNTHEME
ThesignsintheocV!BECoordinatedSignProgramidentifyadvertising, buildingidentity, and wayfindingsignsthatprovidevisitorsandtenantswithunifiedsignagethroughouttheocV!BE MasterSitePlanArea, whilealsoallowingforvarietytoadaptthesignprogramto itsimmediate surroundings.
2. 1Logo
TheocV!BElogohasbeendesignedto representtheboldnessandexuberanceof ocV!BE, as showninFigure2 –LogoSpecifications. Thelogomaybeusedinfullorthe ‘exclamationmark’ or ‘dot’ elementsmaybeusedstandalone.
Figure2– LogoSpecifications
Figure3– LogoApplicationonCerritosAvenue/DouglassRoadIntersection ocV! BE Coordinated Sign Program3SEPTEMBER 2024
AmendmentNo. 1
2. 2 Color
TheocV!BECoordinatedSignProgramseeksto balancetheelementsof Nature, Urban, and Wellness, whichisrepresentedasacolorgradientappliedacrosstheMasterSitePlanArea, as showninFigure4 –ocV!BESignProgramColorGradients. Signswithineachof thedistrictswould reflectwiththepaletteoftheiradjacentpublicandprivatestreets, asshowninFigure5 –ocV!BE SignProgramColorPalette.
Figure4– ocV!BESignProgramColorGradients
Figure5– ocV!BESignProgramColorPalette
ocV! BE Coordinated Sign Program4SEPTEMBER 2024
AmendmentNo. 1
2. 3 Typography
TheocV!BECoordinatedSignProgramsignsfeaturetwoprimarytypefaces, andthesizeof text andsymbolsaresubjecttomodificationduringthedesignphase, withthetextheightofvehicle- orientedsignsdesignedtomeetminimumvisibilityrequirementstothesatisfactionoftheCity.
NimbusSansmaybeusedforidentification, accents, andpedestrianwayfinding. Generally, NimbusSansCondensedBlackisusedforwayfinding, andNimbusSansExtendedBoldis usedforidentificationor otheraccents.
ClearviewHwyisusedforvehicularwayfinding.
Figure6– TypographyandSymbols
ocV! BE Coordinated Sign Program5SEPTEMBER 2024
AmendmentNo. 1
3. SIGNTYPES
ThesignsintheocV!BECoordinatedSignProgramfallintothreecategories: InternalAdvertising Signs, IdentitySigns,andWayfindingSigns, asshowninFigure7 –ocV!BECoordinatedSign Program –InternalAdvertising(AttachmentB), Figure8 –ocV!BECoordinatedSignProgram – Identity(AttachmentB), andFigure9– ocV!BECoordinatedSignProgram –Wayfinding AttachmentB).
3.1InternalAdvertisingSigns
InternalAdvertisingSignsaresigntypesbothstaticanddigitalthatareorientedtowardsorface theinteriorof theocV!BEMasterSitePlanArea.Thesesignsaremeantto beviewedfromthe privatestreetsandinteriorcorridorsof theProjectSiteandnotfromthepublicrightof way.
Thesesignshavebothon-siteandoff-siteadvertising.
Figure7– ocV!BECoordinatedSignProgram –InternalAdvertising(SeeAttachmentB) ocV! BE Coordinated Sign Program6SEPTEMBER 2024
AmendmentNo. 1
3.2Identity Signs
IdentitySignsestablishidentification, bothbusiness/brandingandregulatoryaddressing throughouttheocV!BEMasterSitePlan. LargeformatmonumentsignsatCerritosAvenueand DouglassRoadactasagatewayonthenorthendoftheProjectSite. Buildingidentitysignsserve theabilityofbothbuildingandbrandidentificationto allexteriorstreetsandbusinessandbrand identificationtopedestriantrafficwithinocV!BE.
Figure8– ocV!BECoordinatedSignProgram –Identity(SeeAttachmentB) ocV! BE Coordinated Sign Program7SEPTEMBER 2024
AmendmentNo. 1
3.3WayfindingSigns
WayfindingsignsassistvisitorswithfindingtheirwaytospecificdestinationswithintheocV!BE MasterSitePlanArea, aswellasorientthemto majoradjacentlandmarksandthoroughfares thatmaylieoutsideofthedistrict (e.g., SR-57Freeway, AngelStadium). Wayfindingsignsoccur asstaticand/ordigitalsignagethroughouttheProjectSite.
Figure9– ocV!BECoordinatedSignProgram –Wayfinding(SeeAttachmentB) ocV! BE Coordinated Sign Program8SEPTEMBER 2024
AmendmentNo. 1
4. SIGNDISTRICTSUB-AREADESCRIPTIONS
Figure10 – MasterSitePlanDistrictSub-Areas(SeeAttachmentC) TransitSub-AreaBandCconcentratesonidentityandwayfindinginthePorchtoallowforopen enjoymentof therecreationalspace, withmoderatesignconcentrationthroughout. Thecolor paletteismorenatural, andformsincludemoreopenframeworks. Wherefreestandingsigns occur, theyaredesignedtobeunobstructivetothepathoftravel.
ArenaSub-AreaAincludeswayfindingandidentitysignsfortheemployeesurfaceparkinglots.
ArenaSub-AreaBisthemosthighlyconcentratedofthesignprogram, supportingalargenumber ofvenuesandretailersincloseproximity, aswellasasignificantparkingstructure. Polemounted wayfindingispreferredinthisdistrict, andbothsponsorshipandretailsignageisencouragedat thePaseoinparticulartosignalthisasahighenergy, urbanspace. Colorsarebrightandwarmto drawvisitorsin.
ArenaSub-AreaCcontinuesthematerialityandhighenergyretailandsponsorshipsignageof Sub-AreaBsurroundingHondaCenter. At thesametime, it bordersamoreresidentialzone, and inrecognitionofthistheplacementofsignageturnsinwardstowardsHondaCenterwhileletting ocV!BECoordinatedSignProgram 9 SEPTEMBER2024
AmendmentNo. 1
buildingarchitectureandlandscapingonStanleyCupWayprovideaquieterexperiencefor residentialtenantsontheotherside.
ArenaSub-AreaDfocusesonwayfindingandidentification, leavingsponsorshipto theother areasoftheCoordinatedSignProgramtoensureacalmpresenceforresidentsandaclearchange intoneforvisitors. Tenantopportunitiesatapedestrianscaleprovidesinterestontheinternal streets, andwayfindinginthisareareliesonnaturalmaterialsto exhibitaquietglow.
TheWayfindingsignsprovidea systemthatis flexibleandresponsivewhileremaining recognizable. Thisframeworkcanbescaledupordown, rotatedorshifted, tomeetvaryingneeds throughoutocV!BEandadaptto changesovertime. EachSub-Areahasaslightlydifferent compositionbasedonitsparticularneedsandcontainssomevariationinmaterials. ocV!BECoordinatedSignProgram 10 SEPTEMBER2024
AmendmentNo. 1
5. ocV!BESIGNTYPEGLOSSARY
G -GATEWAY
G1 - GATEWAYIDDIMENSIONAL – Identity
Largeformatfreestandingprojectidentitysignage.
A -AREAID
A1 - AREAID - DIMENSIONAL - Identity
Dimensionalfabricatedidentificationof subareaofproject.
A2 - AREAID - INGROUND - Identity
Identificationofsubareaofprojectembeddedinground.
A3 - AREAID - FREESTANDING - Identity
Freestandingdimensionalletters - freestanding.
A4 - AREAID - FENCEINTEGRATED – Identity
Identificationofsubareaofprojectintegratedintofencing.
B - BUILDINGID
B1- BUILDINGID - Identity
Buildingidentificationgenerallymountedonabuildingorstructure B2 - BUILDINGADDRESS - Identity
Regulatorycompliantbuildingaddress.
B3 - BUILDINGBLADESIGN - Identity
Buildingidentificationonbladesign.
B4 - BUILDINGROOFTOPSIGN - Identity
Buildingidentificationmountedonwallatorneartheroofline.
B5 - FREESTANDINGOFFICETENANT - Identity
Freestandingofficetenantidentification. Primarilylocatedatbuildingentrance.
B6 - MONUMENTSIGN – Identity
Freestandingmonumentidentificationforadjacentbuilding.
B7 - DUCKSIDENTITY - Identity
LargeformatgraphicspacededicatedforAnaheimDucksuse.
B8 - HONDACENTERENTRANCE - Identity
WallmountedsignageforHondaCenterentrance.
B9 - BUILDINGSTAIRWRAP – IdentityandAdvertising
Largeformatgraphiconstairenclosure.
B10 - AMPHITHEATERDIGITALDISPLAY
Digitalscreenmayincludeadvertisingandnon-advertisingcontentonlyduring activeevents. Screenisnotvisiblefromthefreewaysoranypublicstreet. ocV!BECoordinatedSignProgram 11 SEPTEMBER2024
AmendmentNo. 1
R - ROOFSIGN
R1 - ROOFSIGN – Identity
Rooftoppaintedsignflatonroofsurface, visiblefromaboveonly.
D - PEDESTRIANDIRECTIONAL
D1 - FREESTANDINGDIRECTIONAL - Wayfinding
Freestandingdirectionalstructurewithdigitaldisplay. Displaymaycontain advertisingandnon-advertisingcontent.
D2 - POLEMOUNTEDDIRECTIONAL - Wayfinding
Polemountedpedestriandirectional.
D3 - WALLMOUNTEDPANELS - Wayfinding
Wallmountedpanel.
D4 - WALLMOUNTEDDIRECTIONAL - Wayfinding
Wallmounteddirectionalinformation.
D5 - KIOSKMOUNTEDDIRECTIONAL - Wayfinding
Directionalinformationattachedtokioskstructure.
D5D- KIOSKMOUNTEDDIRECTIONAL - Wayfinding / Advertising Digitaldisplaymountedtokiosksfordirectionalinformation. Displaymay containadvertisingandnon-advertisingcontent.
D6 - OVERHEADDIRECTIONAL – Wayfinding
Hangingoverheadpanelwithdirectionalinformation.
D7 - INGROUNDDIRECTIONAL – Wayfinding
Directionalinformationembeddedintogroundwithfootings.
V - VEHICULARDIRECTIONAL
V1 - FREESTANDINGVEHICULARDIRECTIONAL - Wayfinding
Freestandingvehiculardirectional. Primarilylocatedatparkingexits.
V2 - STREETSCAPEPOLEDIRECTIONAL - Wayfinding
Polemountedpanelprovidingbothvehiculardirectionalonstreetsideand pedestrian/bikedirectionaloncycletrackside.
V5 - PAINTEDDIRECTIONAL - Wayfinding
Directionalpaintedonwallofstructure.
V6 - STUCTUREMOUNTEDDIRECTIONAL - Wayfinding
Directionalinformationembeddedonfreestandingstructure.
P -PARKINGID
P1 - PARKINGENTRY/EXIT - Identity
Wallmountedidentificationofvehicularentranceandexit.
ocV!BECoordinatedSignProgram 12 SEPTEMBER2024
AmendmentNo. 1
P2 - PROJECTID - Identity
Wallmountedidentificationof projectnameonparkingstructures.
P3 - PARKINGID -TOWER - Identity
Identificationofparkingnaming,paintedordimensionalonparkingtower enclosure.
P5 - PEDESTRIANPARKINGENTRY – Identity
Wallmountedidentificationofpedestrianentrancetoparkingstructure P6 - PARKINGMONUMENT/SHUTTLESTOP – Identity
Polemountedor freestandingidentificationforemployeeshuttle pickup/dropoff.
T -TENANTID
T1 - RETAILTENANTID - Identity
Identificationofretailtenantonbuilding.
T2 - AMENITYID – Identity
Identificationofamenityonbuilding. SimilartoT1. Primarilyinresidentialareas.
Z1 - RETAILTENANTZONE - Identity
Zoneindicatingmultiplepossibletenantspaces – contingentoffuturedemising – whereeachtenantreceivesallotmentforvariedsigntypesandidentitieswithin anestablishedtenantcriteria (TBD).
AD -ADVERTISINGDIGITAL
AD - ADVERTISINGDIGITAL – Advertising
Digitaladvertisingscreencapableof displayingmultipleadvertisements mountedonabuildingorparkingstructure.
AS -ADVERTISINGSTATIC
AS - ADVERTISINGSTATIC – Advertising
Staticadvertisingspace. Printedgraphiconsupportstructureandmountedona buildingorparkingstructure.
AA -STATICART
AA - ARTISTICADVERTISING – AdvertisingArt
Largeformatsponsoredartworkand/ orcreatedforadvertisement. Artwork intendedtohaveartisticquality.
AK - KIOSKS
AK - KIOSK - Advertising
Freestandingmultistorystructureswithdigitaladvertisingdisplaysonupper story.
ocV!BECoordinatedSignProgram 13 SEPTEMBER2024
AmendmentNo. 1
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