VISIT ANAHEIM SUBCONTRACTOR AGREEMENTS APPROVED BY THE EXECUTIVE
DIRECTOR OF CONVENTION, SPORTS, AND ENTERTAINMENT
SEPTEMBER 2024
Date Contracting Entity Services Amount
9/3/24 Noelle Foley,
@NoelleFoley
Agreement to promote Anaheim as a premier travel
destination to the followers of @NoelleFoley, who has 1M+ followers on Instagram and 161,400+ followers on TikTok.
Noelle's content focuses on promoting sensory-friendly
adventures across the United States. She will create and publish content highlighting the Disneyland Resort, Anaheim Packing District, Downtown Anaheim, and more. The
collaboration will include two Instagram Reels, two TikTok posts, one static Instagram carousel post, and four Instagram Story frames per day.
$12,000
9/6/24 Hopper (USA) Inc. Agreement for co-op campaign with Hopper and Visit California (November 2024 - May 2025). ROI: Visit Anaheim will receive booking data from Hopper that will include attributed room nights, hotel gross bookings, and
impressions. This campaign will run in the domestic market from November 4, 2024 - May 5, 2025. Campaign will include destination exposure in the Hopper app and with Capital One Travel (Hopper is the white label booking engine for Capital One Travel).
$15,000
9/12/24 Goodman Lantern Agreement for professional copywriting and editing service.
ROI: The white paper, Benefits of Hosting Corporate Meetings in Sustainable Cities, will identify Anaheim as a sustainable city to help drive meeting and convention business to our destination. A professionally researched and written white paper will also position Visit Anaheim's meetings and
conventions segment in the thought leadership Space.
$1,875
9/20/24 ConferenceDirect Agreement for strategic partnership that will increase conversion and market share. An annual partnership cost will be invoiced in January of each year as follows:
Year One - $83,000
Year Two - $110,000
Year Three - $99,000
$292,000
9/20/24 Engine Vision Fund I LLC,
Inc., dba Orange Coast
Magazine
Agreement for 2025 Designation Guide. Visit Anaheim will receive 125,000 printed copies and a digital version of the guide promoting local businesses to visitors and potential visitors.
$23,000
9/24/24 Simpleview Agreement for Lead Generation and audience education: To amplify the M+C marketing strategy via pay-per-click
mediums; google search, YouTube and display Ads, which will prioritize and geo-target the meeting and event
professionals audience.
$14,400