VISIT ANAHEIM SUBCONTRACTOR AGREEMENTS APPROVED BY THE EXECUTIVE
DIRECTOR OF CONVENTION, SPORTS, AND ENTERTAINMENT
OCTOBER 2024
Date Contracting Entity Services Amount
10/3/24 Rewired Talent
Management
Agreement for Visit Anaheim to partner with Rewired Talent Management to gain access to their roster of 150 realty TV star and sports influencers. Rewired Talent Management to begin sourcing trips for their talent to Anaheim. Rewired Talent Management to begin feeding Dancing with the Stars appearances and influencer appearances to Anaheim and
Visit Anaheim.
$15,000
10/7/24 Expedia Group Agreement for digital co-op marketing campaign (Winter 2024/2025; Dec. 1, 2024 – Feb. 28, 2025) to drive hotel room night conversion for TID partner hotels. Targeting domestic market through ads in Expedia Group network and off-site advertising. Hotel partners can buy in for featured
placement in campaign landing page (hotel investment will be on own and will supplement campaign ad buy). $30,000 Visit Anaheim investment + hotel partner buy in on own. $30,000
10/14/24 Califoodventure Agreement to support Visit Anaheim’s impressions and Brew Pass redemption KPls. The partnership with Instagram
creator @Califoodventure aims to promote the Honda
Center's latest offerings for the 2024-2025 Anaheim Ducks season and the Anaheim Brew Pass. This influencer
specializes in showcasing the best places to eat and things to do in Southern California, and his audience aligns perfectly with our target demographic for this campaign.
$2,000
10/14/24 Beastly Appetite Agreement to support Visit Anaheim's impressions and Brew Pass redemption KPls. The partnership with Instagram
creator @BeastlyAppetite aims to promote the Honda
Center's latest offerings for the 2024-2025 Anaheim Ducks season and the Anaheim Brew Pass. This influencer
specializes in showcasing the Disneyland Resort, best places to eat and things to do in Southern California, and his audience aligns perfectly with our target demographic for this campaign.
$1,000