VISIT ANAHEIM SUBCONTRACTOR AGREEMENTS APPROVED BY THE EXECUTIVE
DIRECTOR OF CONVENTION, SPORTS, AND ENTERTAINMENT
DECEMBER 2024
Date Contracting Entity Services Amount
12/6/24 We are Talker Agreement for Company that creates PR survey campaigns and distributes the survey to 2,000 people and
creates a news story out of the survey. The results are then sent by the company to the media.
$14,875
12/6/24 Tourism Economics Inc, an
Oxford Economics
company
Agreement for Symphony Attribution platform for marketing strategies to better understand visitor behavior, target key markets more effectively, and evaluate the performance of our vendor platforms on an apples-to-apples basis.
$150,000
12/6/24 @MickeyVisit
(Instagram Creator)
Agreement to support Visit Anaheim’s impression KPIs. The partnership with Instagram creator @MickeyVisit is
designed to highlight what to do at the Disneyland Resort during the holiday season. This creator
specialized in Disneyland content and reaches an audience that aligned with our target demographic for this
campaign.
$2,000
12/11/24 The 33rd Team/St. Brown
Podcast
Agreement to support Visit Anaheim's partnership with the Anaheim Ducks and the City of
Anaheim as a top travel destination in the U.S. The
partnership with The 33rd Team and St. Brown Podcast aims to work with two NFL brothers who grew up in Anaheim,
along with their family, as they discuss their favorite memories growing up in the area.
$30,000
12/16/24 PCMA Agreement to support destination promotion. $240,000 12/16/24 Simpleview Agreement for Pay-Per-Click Advertising to promote luxury tourism in Q1 2025
$14,750
12/16/24 Simpleview Agreement for Pay-Per-Click Advertising to promote meetings tourism in Q1 2025
$3,393
12/16/24 Simpleview Agreement for Pay-Per-Click Advertising to promote leisure tourism in Q1 2025
$50,150
12/20/24 Simpleview Combines CRM and CMS agreements. CRM serves as the system of record for Sales to track and manage leads,
Destination Services to maintain meeting planner data, and Business Intelligence to generate actionable reports and insights. CMS powers Visit Anaheim's website, allowing the Marketing department to create and manage content, the
Communications team to publish news and updates, and the Workforce Development program to track and connect
students and schools to the tourism workforce. This
consolidation also supports Tourism in organizing FAM
tours, Partnership in tracking referrals and Accounting in monitoring revenue streams.
$313,198
12/30/24 Skyline Orange County Agreement for new trade show booth design and implementation for IPW 2025.
$598,460