VISIT ANAHEIM SUBCONTRACTOR AGREEMENTS APPROVED BY THE EXECUTIVE
DIRECTOR OF CONVENTION, SPORTS, AND ENTERTAINMENT
JANUARY 2025
Date Contracting Entity Services Amount
1/7/25 The Vendry by Groupize Agreement for Vendry Partner Program - Visit Anaheim will oversee the Anaheim Convention Center profile on The
Vendry to gain top-tier access and exposure to corporate event planners as they search for venues and vendors for their events.
$1,710
1/7/25 TVEyes Broadcast
Monitoring
This expense is to support Visit Anaheim's media monitoring and reporting efforts, enhancing the ability to track and utilize global broadcast media coverage that Visit Anaheim secures. The TVEyes service will allow Visit Anaheim to make informed, data-driven promotional decisions based on
analytics and metrics retained through the service, as well as obtain permanent broadcast files for future asset creation. $2,400
1/7/25 Media Valet Agreement to organize and centralize Visit Anaheim's digital assets.
$11,550
1/14/25 Praytell Launch a Public Relations campaign for Visit Anaheim in 2025. Praytell pitched the Imagine agency campaign and
won Visit Anaheim's business. Praytell will now create and execute the campaign including creative development,
talent wrangling and management, and development of
pop-up event locations.
$205,800
1/15/25 Expedia Group Digital co-op marketing campaign (Spring 2025 campaign) to drive hotel room night conversion for TID partner hotels.
Targeting domestic market through ads in Expedia Group
network and off-site advertising. Hotel partners can buy in for featured placement in campaign landing page (hotel
investment will be on own and will supplement campaign ad buy). Visit California will also do a 25% match of Visit Anaheim investment ($30,000) for additional ad buy. This will be built in the amount that Visit Anaheim pays and Visit Anaheim will invoice Visit California for 25% match amount ($7,500).
$37,500
1/17/15 Certified Folder Display
Service, Inc.
Distribution of the Visit Anaheim Destination Guide to CA Welcome Centers, hotels, airports, and other locations. This organization distributes the vast majority of the printed guides driving visitation to our destination and to local businesses.
$31,442
1/17/25 @MickeyVisit
(Instagram Creator)
Agreement to support Visit Anaheim’s impression KPIs. The partnership with Instagram creator @MickeyVisit will
showcase Anaheim activities, accommodations, and
seasonal events.
$25,000
1/17/25 Epsilon Continue our partnership with our digital media partner, Epsilon, whose people-based data and AI capabilities have resulted in significant success for the Here We Go (leisure) campaign.
$175,000
1/21/25 Theometa
Communications
Representation services agreement to develop and deliver Australian sales, PR, marketing, and event management
services commensurate with the representation of Visit
$66,000
VISIT ANAHEIM SUBCONTRACTOR AGREEMENTS APPROVED BY THE EXECUTIVE
DIRECTOR OF CONVENTION, SPORTS, AND ENTERTAINMENT
JANUARY 2025
Anaheim, working directly with the Client and their
nominated representatives to promote Anaheim to
Australian trade, media, and consumers.
1/21/25 Epsilon Continue partnership with digital media partner, Epsilon, whose people-based data and Al capabilities have resulted in significant success for The Greatest Luxury of All (luxury) campaign.
$100,000
1/24/25 Placer Placer Labs – Enterprise Dashboard (01/01/25-12/31/25) provides the Business Intelligence team with actionable location insights, including cross-visitation, length of stay, and visitor journey analysis for Anaheim and selected Points of Interests.
$57,750
1/27/25 Elias Solano This expense supports Visit Anaheim's impression Key Performance Indicators by partnering with Eli Solano to highlight a hotel partner along with several Anaheim
eateries, attractions, and experiences. The partnership includes one vertical video, shared with an audience of 300,000+ Instagram followers.
$3,000
1/29/25 Greenhaus "Here We Go!" campaign refresh to extend the life of the current campaign with fresh, relevant creative. The refresh is
meant to evolve the campaign to align with the internal changes to our mission and vision statements and how we are now positioning our destination.
$66,650
1/31/25 Greenhaus Advertising Agency: Marketing and Conventions (M&C) Digital Advertising Plan, planning fee, and agency
commission. The mixed-media advertising plan will include placements with industry (M&C) trade partners such as
MeetingsToday, Smart Meetings, Skift Meetings etc., to
increase destination awareness for the meeting and event planner/professional audience. The plan will include
programmatic, display, native, and social media ads,
retargeting efforts, targeted email marketing, as well as thought leadership opportunities.
$259,960