VISIT ANAHEIM SUBCONTRACTOR AGREEMENTS APPROVED BY THE EXECUTIVE
DIRECTOR OF CONVENTION, SPORTS, AND ENTERTAINMENT
FEBRUARY 2025
Date Contracting Entity Services Amount
2/6/2025 Tripadvisor Digital co-op marketing campaign for Spring 2025 to drive hotel room night conversion, awareness and traffic to the Visit Anaheim website. Targeting the domestic market
through ads in the Tripadvisor network and off-site
advertising. Visit California will also do a 25% match of Visit Anaheim investment ($18,750) for additional ad buy. This will be built in the amount that Visit Anaheim pays and Visit Anaheim will invoice Visit California for 25% match amount. $93,750
2/10/2025 Brand USA Brand USA Air Miles Co-op Campaign to drive hotel room night conversion for Tourism Improvement District partner hotels. Marketing campaign with Air Miles nationwide
loyalty program in Canada. Will include ads/mentions
in emails, social, Air Miles homepage, Air Miles landing page, and mobile app. Increased reach with Brand
USA support- ads will be cobranded Visit Anaheim and
Brand USA.
$40,000
2/11/2025 TOG Research Corporation
dba The Olinger Group
3-year Anaheim Resident Survey to evaluate resident
sentiment towards tourism to Anaheim as
a destination, as well as Visit Anaheim as an organization.
Part of the 3-year strategic goals set forth during
Executive Retreat in San Diego.
Year 1:
$45,000
Year 2:
$26,400
Year 3:
$26,400
2/12/2025 Deeplocal Design and develop immersive digital content for Visit Anaheim's trade show booth, featuring a mini digital
sphere, large LED Screens, and an interactive LED tunnel to showcase Anaheim's offerings and captivate attendees.
$250,000
2/12/2025 Viant - Luxury Campaign Utilize Viant's connected TV (CTV) and online video (OLV) capabilities to spread Visit Anaheim’s message and
influence visitors to come to Anaheim.
$50,000
2/13/2025 Viant - Leisure Campaign Utilize Viant's connected TV (CTV) and online video (OLV) capabilities to spread Visit Anaheim’s message and
influence visitors to come to Anaheim.
$83,000
2/14/2025 Epiphany 2025 Agency Service Fee for Luxury Campaign $72,000 2/14/2025 Simpleview (soon to be
Granicus)
Pay-Per-Click Advertising to Promote Leisure Tourism in Q2- Q4 2025. The Management and Reporting fee is being paid directly to Simpleview (Granicus) from an invoice, while the remaining balance goes directly to Google.
$89,850
2/14/2025 Simpleview (soon to be
Granicus)
Pay-Per-Click Advertising to Promote Meetings &
Convention Bookings in Q2-Q4 2025. The
Management and Reporting fee is being paid directly to
Simpleview (Granicus) from an invoice, while the
remaining balance goes directly to Google.
$16,607
2/14/2025 Simpleview (soon to be
Granicus)
Pay-Per-Click Advertising to Promote Luxury Tourism in Q2- Q4 2025. The Management and Reporting fee is being paid directly to Simpleview (Granicus) from an invoice, while the remaining balance goes directly to Google.
$45,250
2/14/2025 The Shipyard This Visit California co-op campaign allows Visit Anaheim a $56,250
VISIT ANAHEIM SUBCONTRACTOR AGREEMENTS APPROVED BY THE EXECUTIVE
DIRECTOR OF CONVENTION, SPORTS, AND ENTERTAINMENT
FEBRUARY 2025
premium CTV campaign for Spring 2025 that offers an
upper-funnel opportunity to drive awareness and inspire travelers within Netflix.
2/14/2025 Epiphany 2025 Media Planning - Luxury Market $15,000 2/21/2025 Dawn McCoy Media This expense is to support Visit Anaheim’s efforts in promoting the City of Anaheim as a top spring
break destination for families. This segment will not only support the city, but the Howard Johnson Anaheim Hotel & Water Park as a highlighted property for family fun. Dawn McCoy is a reporter who reaches a nation-wide audience
with dedicated destination spotlights on popular television stations.
$1,500
2/21/2025 Collaborating on Dialogue
and Equity, LLC aka Code
To address Visit Anaheim's goals of creating an authentic and inclusive internal environment via three
phases: 1) analysis of our culture through a half-day
workshop 2) collect data through internal focus groups and surveys and 3) content analysis of internal documentation and identify strengths and opportunities for improvement. $16,680
2/27/2025 Ad+genuity - Leisure
Campaign
This programmatic campaign provides Visit Anaheim with a chance to enhance both upper and lower-funnel activities, increasing awareness and conversions from key designated market areas into the market.
$50,000
2/27/2025 Edit Systems, Inc. To showcase the dynamic experiences of the destination on Visit Anaheim's homepage, capturing their energy and
excitement to inspire travel and tourism.
$1,500