VISIT ANAHEIM SUBCONTRACTOR AGREEMENTS APPROVED BY THE EXECUTIVE
DIRECTOR OF CONVENTION, SPORTS, AND ENTERTAINMENT
APRIL 2025
Date Contracting Entity Services Amount
4/5/25 Rewired Talent
Management
Identify an influencer to support its final public relations efforts in the Ducks season. The influencer, Kelley Flanagan, traveled with the Ducks team on the road and promote Visit Anaheim’s 100 days until summer campaign.
$5,000
4/5/25 Trading Secrets Visit Anaheim is the sponsor for Trading Secrets’ upcoming podcast episode interviewing Tarek and Heather El Moussa.
The sponsorship includes a 30-second ad read, newsletter inclusion, social media post and more.
$5,000
4/7/25 @Mickey Visit - Gavin
Doyle
(Social Media Influencer)
Partnership with @MickeyVisit will include a media tour, public relations efforts and a dedicated microsite featuring planning guides, itineraries, blog posts, and videos to promote Anaheim/Garden Grove hotels and attractions.
$60,000
4/7/25 Priceline Media Group Digital advertising campaign with Priceline/Booking.com using targeted ads to redirect travel planners from key competitor destinations and key feeder market
demographics. The campaign is designed to promote
summer travel to Anaheim.
$50,000
4/16/25 Yum Restaurant Services
Group LLC, which operates
the Collider Lab
Visit Anaheim to engage Collider Lab as a strategic agency partner to lead and conduct two pivotal projects that will directly support our long-term vision of redefining and elevating the brand positioning of both Anaheim and Garden Grove. Collider Lab will deliver critical insights and strategic direction through the following initiatives, Brand health assessments: R.E.D Brand Heath Study, Strategy &
Positioning Research for Rebranding.
$154,000
4/18/25 Expedia Group Digital co-op marketing campaign for Summer 2025 to drive hotel room night conversion for Anaheim Tourism
Improvement District partner hotels. The company will
provide reports including room nights, impressions, and hotel gross bookings
$30,000
4/25/25 Media Valet Media Valet is a Digital Asset Management solution that serves as a centralized system for managing, organizing, and sharing digital assets such as video and images. Media Valet enables Visit Anaheim to keep track of and use digital assets in various marketing channels, supporting the organization’s efforts to drive visitation to Anaheim.
$2,647
4/25/25 Brand USA Brand USA HelloWorld co-op Campaign to drive hotel room night conversion for Anaheim Tourism Improvement District partner hotels. Marketing campaign will be through
HelloWorld, Australia and New Zealand’s top wholesale
partner. Campaign will include print ads in regional
newspapers across Australia, e-mail to database of 2 million users, featured tiles promoted through Viva Holidays B2B databases, social media promotion through HelloWorld and Viva Holidays, editorial feature on KarryOn, Australia’s travel trade digital publication, exposure in over 130 HelloWorld Stores and a destination training webinar for the HelloWorld network of travel agents. A dedicated landing page and
$30,000
VISIT ANAHEIM SUBCONTRACTOR AGREEMENTS APPROVED BY THE EXECUTIVE
DIRECTOR OF CONVENTION, SPORTS, AND ENTERTAINMENT
APRIL 2025
increased reach with Brand USA support - ads will be
cobranded Visit Anaheim and Brand USA.
4/28/25 Meeting Professionals
International
Sponsorship of Keynote Speaker and coffee break at IMEX America Tradeshow's Smart Monday. Visit Anaheim will
have the opportunity to give brief remarks on staff,
recognition during events, on website and pre-events.
$20,000