CITY OF ANAHEIM
Anaheim Tourism Improvement District (ATID) Advisory Board
MINUTES
March 12, 2025 – 3:30 p.m.
BOARD MEMBERS PRESENT: Tom Morton, Brittney Malenofski, Debbie Moreno, Mike Waterman, Tina Riley, Rhanda
Richardson, Ruby Barrameda
BOARD MEMBERS ABSENT: None
STAFF PRESENT: Taylor Griffin, City Administration
Artin Berjikly, Ethics Officer & Assistant to the
City Attorney
GUESTS PRESENT: Christina Dawson, Visit Anaheim
Agenda Posting: A complete copy of the ATID Advisory Board agenda and special meeting notice was posted on Wednesday, March 3, 2025, at 11:15 am at Anaheim City Hall.
I. CALL TO ORDER
Chair Rhanda Richardson called the ATID Advisory Board meeting to order at 3:30 p.m. on Wednesday March 12, 2025.
II. ROLE CALL
Chair Rhanda Richardson called role call. All members present at the meeting.
III. PUBLIC COMMENT
Chair Rhanda Richardson opened the public comment and called forward the first public commenter, Marc Herbert.
Marc Herbert asked for clarification on public comments. He also discussed public funding and affordable housing in Anaheim.
There being no further public commenters, Chair Rhanda Richardson closed the public comment period.
Anaheim Tourism Improvement District (ATID) Advisory Board March 12, 2025
IV. APPROVAL OF MINUTES FOR JANUARY 16, 2025
Chair Rhanda Richardson asked for motion to approve the minutes. Board Member Tom Morton offered a motion to approve the minutes for the January 16, 2025 meeting, seconded by Board Member Mike Waterman AND MOTION CARRIED (Vote: 7-0; Absent: None) that the ATID Advisory Board does hereby approve the minutes of the January 16, 2025 meeting.
V. REVIEW VISIT ANAHEIM’S SUBCONTRACTOR LIST
Chari Rhanda Richardson asked if any Board Members had questions.
Board Member Ruby Barrameda asked for clarification on the Board’s role in reviewing the Visit Anaheim subcontractor list.
Board Member Tom Morton responded that the Board does not vote on the subcontractor list but can review it.
VI. PRESENTATION ON VISIT ANAHEIM 2023/2024 ANNUAL REPORT &
FINANCIAL STATEMENTS
Chair Rhanda Richardson asked Christina Dawson, from Visit Anaheim to begin the presentation.
Board Member Tom Morton requested that Christina Dawson highlight the changes that were included in the presentation in response to the state audit recommendations.
Christina Dawson provided updates and information to the Board in regard to questions posed from the previous meeting.
Chritina Dawson presented the executive summary including convention bookings, KPI dashboards, and room nights.
Board Member Tom Morton discussed that per the state audits recommendation, the report includes numbers and data from 2023, 2024, and 2025.
Christina Dawson asked the Board if they had any questions.
Board Member Ruby Barrameda asked for clarification on the fiscal year 2023/2024 in the executive summary.
Christina Dawson said that Visit Anaheim reports on the City’s fiscal calendar year.
Anaheim Tourism Improvement District (ATID) Advisory Board March 12, 2025
Christina Dawson continued the presentation and stated that Visit Anaheim expects their 2024 financial statements to be audited by August or September 2025.
Chirstina Dawson reviewed the income amounts and the descriptions of each income.
Board Member Debbie Moreno requested to include strikethroughs on the report.
Board Member Ruby Barrameda requested clarification on the Duck’s sponsorship numbers in the report.
Christina Dawson outlined the terms of the contract and the cost.
Christina Dawson presented the Visit Anaheim proposed budget and the fund balances calculations and methodology.
Board Member Debbie Moreno clarified the role between Visit Anaheim and the City of Anaheim in reviewing financial and fund balance amounts.
Board Member Tom Morton clarified that the Board is focused on the ATID funds.
Christina Dawson discussed that Visit Anaheim is continuing their work and building a strategic plan.
Christina Dawson introduced Scott Oklin to discuss the Visit Anaheim marketing strategies.
Board Member Tom Morton offered a motion to approve the Visit Anaheim 2023/2024 Annual Report, seconded by Board Member Tina Riley AND MOTION CARRIED (Vote: 7-0; Absent: None) that the ATID Advisory Board does hereby approve the Visit Anaheim 2023/2024 Annual Report.
VII. BOARD COMMENTS
There were no Board comments.
VIII. ADJOURNMENT
There being no further business, the meeting adjourned at 4:07 p.m. to April 17, 2025 at 2:00 p.m.