VISIT ANAHEIM SUBCONTRACTOR AGREEMENTS APPROVED BY THE EXECUTIVE
DIRECTOR OF CONVENTION, SPORTS, AND ENTERTAINMENT
MAY 2025
Date Contracting Entity Services Amount
5/1/2025 Orange County Sports
Commission
To promote the sports market-related opportunities that drive revenue and visitation to the City of Anaheim.
$103,000
5/2/2025 Sprout Social Inc. To support Visit Anaheim's use of Sprout Social to plan, schedule, and publish content across all social media
channels. It also provides analytics for reporting and
enables social listening to track key conversations
impacting Anaheim’s tourism and community visibility.
Sprout Social helps Visit Anaheim manage content
efficiently, track performance, and monitor public
sentiment.
$18,441
5/6/2025 Miles Partnership, LLLP Selected as the strategic media planning and activation agency for Visit Anaheim's Marketing & Communications
division. They will collaborate with Collider Lab (brand strategy) and a yet to be determined creative studio to strategically roll out Visit Anaheim's reimagined brand and umbrella marketing campaign.
Contract Date: 6/2/25 – 12/31/25
$74,000
(NTE)
5/6/2025 IBCCES (International
Board of Credentialing and
Continuing Education
Standards)
Renew "Certified Autism Tourism Professional” credentials for Visit Anaheim Staff (renews every two years).
Certification offers measurable and intangible benefits that can enhance Anaheim’s overall desirability as a family
vacation destination.
$6,180
5/8/2025 Forte Advertising Deliver a strategic, targeted media plan that will utilize a mix of digital and print offerings from luxury publications and other outreach opportunities to increase awareness of Anaheim and engagement with affluent travelers from key feeder markets.
$134,160
5/9/2025 CrowdRiff Inc. The platform connects Visit Anaheim with a network of vetted content creators to produce high-quality social
media assets. Videos are regularly used across Visit
Anaheim’s paid social media campaigns to help drive reach, engagement, and consistent destination storytelling. This supports Visit Anaheim’s impression-based Key
Performance Indicators.
$35,000
5/12/2025 HPN Global Sponsorship of "All About You Adventure" retreat, an HPN Client Event. Visit Anaheim will receive client name, email, group size, type of group, and most recent location booked for all 25 clients in attendance, in addition to social media posts and mentions by HPN leading up to and after the
event.
$3,000
5/19/2025 Epsilon (Luxury Campaign) Continue partnership with digital media partner, Epsilon, whose people-based data and Al capabilities have resulted in significant success for The Greatest Luxury of All (luxury) campaign. This new plan will incorporate video to enhance reach and storytelling for new affluent visitors, driving visitation and resulting in a high return on ad
spend (ROAS) within accommodations and bookings.
Epsilon will provide monthly pacing reports that include key $60,000
VISIT ANAHEIM SUBCONTRACTOR AGREEMENTS APPROVED BY THE EXECUTIVE
DIRECTOR OF CONVENTION, SPORTS, AND ENTERTAINMENT
MAY 2025
performance sessions attributed to users who saw an ad
within a 30-day attribution window. A comprehensive Net Economic Impact (NEI) report will be delivered periodically with a 90-day lookback after the
last day of the campaign.
5/19/2025 Epsilon Continue partnership with digital media partner, Epsilon, whose people-based data and Al capabilities have resulted in significant success for the Here We Go (leisure)
campaign. This new plan will incorporate video
tactics to further reach audiences. Epsilon will provide monthly pacing reports that include key performance
sessions attributed to users who saw an ad within a 30-day attribution window. A comprehensive Net Economic Impact (NEI) report will be delivered periodically with a 90-day lookback after the last day of the campaign.
$150,000
5/22/25 Miles Partnership, LLLP Selected as the strategic media planning and activation agency for Visit Anaheim’s Marketing & Communication
division. They will collaborate with Collider Lab (brand strategy) and a yet to be determined creative studio to strategically roll out Visit Anaheim’s reimagined brand and umbrella marketing campaign.
Contract Date: 1/1/26 – 12/31/26
$200,000-
$369,999