VISIT ANAHEIM SUBCONTRACTOR AGREEMENTS APPROVED BY THE EXECUTIVE
DIRECTOR OF CONVENTION, SPORTS, AND ENTERTAINMENT
JUNE 2025
Date Contracting Entity Services Amount
6/5/2025 Tradeshow Executive /
Tradeshow Gold 100
Network with top trade show executives and promote
Anaheim as a destination. Attendance is shared
between Visit Anaheim and the Anaheim Convention
Center.
$42,500
6/11/2025 CEMA Citywide decision maker exposure - at least one new definite citywide convention converted due to this
partnership.
$90,000
6/12/2025 Orange County Business
Journal
This expense covers an ad in the Orange County Business Journal to promote Visit Anaheim’s meeting and
convention booking services. The ad targets local
businesses, highlighting key data like room nights and
visitor spending to show Visit Anaheim’s impact on tourism, the economy, and community support.
$6,135
6/16/2025 Zoominfo Technologies Client contact information database and search engine tool for Business Development team.
$9,000
6/16/2025 Rowe Creative Union Visit Anaheim is contracting with ROWE, a premier creative studio, to lead the creative development and
execution of a refreshed brand identity for both Visit
Anaheim and the broader Anaheim and Garden Grove
destination, specifically referring to the destination brand as it relates to leisure tourism, meetings, and
conventions—
all in direct service to driving economic impact. This
engagement directly supports Visit Anaheim’s long-term
strategic goals and builds upon the foundational brand
strategy work completed in partnership with Collider Lab. $120,000