ANAHEIM CITY COUNCIL
REGULAR MEETING OF MAY 29, 2025
The regular meeting of May 29, 2025 was called to order at 3:32 P.M. in the Council Chamber of Anaheim City Hall, located at 200 South Anaheim Boulevard. The meeting notice, agenda, and related material were duly posted on May 22, 2025.
MEMBERS PRESENT: Mayor Ashleigh E. Aitken and Council Members Ryan Balius, Carlos A.
Leon, Norma Campos Kurtz, and Kristen M. Maahs. Mayor Pro Tem Natalie Meeks and Council Member Natalie Rubalcava joined the meeting during Closed Session.
STAFF PRESENT: City Manager Jim Vanderpool, City Attorney Robert Fabela, and Assistant City Clerk Susana Barrios
ADDITIONS/DELETIONS TO CLOSED SESSION: None
PUBLIC COMMENTS ON CLOSED SESSION ITEMS: None
CLOSED SESSION: At 3:33 P.M., Mayor Aitken recessed to closed session for consideration of the following:
1. CONFERENCE WITH LEGAL COUNSEL - EXISTING LITIGATION
(Subdivision (d)(1) of Section 54956.9 of the California Government Code) Name of Case: Sylvia Reymacher v. City of Anaheim, et al.; OCSC Case No. 30-2023- 01362381
2. CONFERENCE WITH LEGAL COUNSEL - ANTICIPATED LITIGATION (Significant exposure to litigation pursuant to paragraph (2) of Subdivision (d) of California Government Code Section 54956.9): One potential case (A copy of the claim against the City is included in the agenda packet and available for review by contacting the City Clerk’s Office and on-line electronically with the agenda at: www.anaheim.net/councilagendas.)
3. CONFERENCE WITH LEGAL COUNSEL - ANTICIPATED LITIGATION (Significant exposure to litigation pursuant to paragraph (2) of Subdivision (d) of California Government Code Section 54956.9): One potential case (A copy of the claim against the City is included in the agenda packet and available for review by contacting the City Clerk’s Office and on-line electronically with the agenda at: www.anaheim.net/councilagendas.)
4. CONFERENCE WITH LABOR NEGOTIATORS
(Subdivision (a) of Section 54957.6 of the California Government Code) Agency Designated Representative: Linda Andal, Human Resources Director Name of Employee Organizations: (1) American Federation of State, County, and Municipal Employees (General Management, Professional/Technical, and Confidential Units); (2) Anaheim Firefighters Association, Local 2899; (3) Anaheim Municipal Employees Association (General, Clerical, and Part-Time Units); (4) Anaheim Municipal Employees Association, Police Cadet Unit; (5) Anaheim Police Association; (6) Anaheim Police Management Association; (7) International Brotherhood of Electrical Workers (IBEW), Local 47; (8) IBEW, Local 47 Part-Time Service Employees; (9) International Brotherhood of Electrical Workers, Local 47 (Professional Management and Part-Time Management Units); City Council Minutes of May 29, 2025
(10) Service Employees’ International Union, United Service Workers West; (11) Teamsters, Local 952
At 5:02 p.m., Mayor Aitken reconvened the Anaheim City Council.
MEMBERS PRESENT: Mayor Ashleigh E. Aitken and Council Members Natalie Meeks, Ryan Balius, Carlos A. Leon, Natalie Rubalcava, Norma Campos Kurtz, and Kristen M. Maahs
INVOCATION: Chaplain Jimmy Gaston, Anaheim Police Department Council Member Maahs asked that everyone keep in their thoughts all the men and women who sacrificed their lives for freedom.
FLAG SALUTE: Council Member Kristen M. Maahs
ACCEPTANCE OF OTHER RECOGNITIONS (To be presented at a later date):
Recognizing May 2025, as Mental Health Awareness Month
Recognizing May 2025, as National Cities, Towns, and Villages Month ADDITIONS/DELETIONS TO THE AGENDA: None
PUBLIC COMMENTS (all agenda items): Prior to receipt of public comments, Assistant City Clerk Susana Barrios provided an outline of procedures for public comments, notice of translation services, and a brief decorum statement.
Assistant City Clerk Susana Barrios reported that a total of nine (9) public comments were received electronically prior to 1:30 p.m. [A final total of twelve (12) public comments were received electronically, distributed to the City Council, and made part of the official records]. – See Appendix.
DJ W. Rettig shared his personal history and experience with homelessness. He noted that he stayed at The Salvation Army shelter prior to the pandemic and received Emergency Solutions Grant (ESG) program funding. He shared his health struggles and reported that he and his daughter have been removed from their housing. He requested temporary housing and assistance.
Mayor Aitken referred Mr. Rettig to Director of Housing and Community Development Grace Ruiz-Stepter or Deputy Director Sandra Lozeau.
R. Joshua Collins expressed his support for Item No. 15. He expressed concern for a fellow speaker and her experience with homelessness. He shared that she has experienced harassment by the Police Department. He added that she has not received services from City Net despite waiting several months. He noted a need for affordable housing and home ownership opportunities.
Sandy Garcia shared her experience as a homeless mother. She requested additional resources for homeless families, mothers, and children. She shared that she had been waiting for months for resources without a response. She thanked Mr. Collins for his assistance.
Mayor Aitken requested that the City Manager follow up with Ms. Garcia to connect her with City staff and resources.
Mark Richard Daniels criticized the City for allocating resources to tourism and Visit Anaheim while individuals are experiencing homelessness. He thanked Council Members Rubalcava and Leon for City Council Minutes of May 29, 2025
requesting additional information regarding the Visit Anaheim agreement. He noted that the funds from the DisneylandForward project will not be sufficient to address the housing crisis. He requested that the City address the housing crisis.
Tracy Camp expressed her gratitude for housing programs. She shared that the housing program she’s enrolled in will be ending in a few months, and she has yet to receive any information about future housing support. She shared the difficulties with receiving housing, including providing proof of homelessness.
Justin Hart, General Manager of the Sheraton Park Hotel at the Anaheim Resort, highlighted Visit Anaheim’s services and partnership. He added that Visit Anaheim addressed major concerns about the hotel’s economic forecast. He shared that Visit Anaheim continues to support the Anaheim experience beyond the Disneyland Resort. He added that the relationships Visit Anaheim has built across the tourism industry provide success for Resort businesses. He thanked the City Council for its continued support of Visit Anaheim.
Jeanine Robbins criticized the contribution from the DisneylandForward project compared to the company’s daily revenue. She shared residents’ interest in a gate tax despite concerns from Disney that visitors will not visit the park. She noted the increased ticket costs, sharing that ticket prices have increased 108% over the past decade. She expressed concern over the daily fireworks and pollution to residents and health risks. She shared that Disney has not paid the $233 million in back pay owed to employees for Measure L. She highlighted that Council Members Rubalcava and Leon are questioning Visit Anaheim.
Stephanie Mercadante expressed concern that the Environmental Justice Element was considered with the General Plan Update and Housing Element. She shared that residents are not aware of what the Environmental Justice Element is and provided a definition for it. She noted that the Environmental Justice Element identified disadvantaged communities, including low-income areas disproportionately affected by environmental pollution and hazards, leading to negative health effects, exposure, and environmental degradation. She shared that residents surrounding the Disneyland Resort are exposed to cars, construction, and fireworks, leading to long-term health effects. She encouraged the City to work with the South Coast Air Quality Management District (SCAQMD) to achieve the goals in the Environmental Justice Element, including eliminating the nightly fireworks and use of pyrotechnics.
Mike Robbins criticized Visit Anaheim’s CEO's salary and management compared to the City Manager’s. He echoed Mark Richard Daniel’s comments regarding the marketing of the Resort District. He criticized Visit Anaheim for providing public funds to the Chamber of Commerce. He shared that Visit Anaheim does not support smaller or family-run hotels. He questioned the need for the City’s contract with Visit Anaheim.
Bill O'Connell highlighted Visit Anaheim and the work they provide for the travel and tourism industry in Anaheim. He noted Visit Anaheim’s ability to address multiple audiences to attract visitors to the City. He expressed his confidence that Visit Anaheim is allocating resources equitably and effectively.
He encouraged stakeholders to join Visit Anaheim during local conventions and trade shows. He thanked the City Council for its support of Visit Anaheim.
Susan Bowman with the Chance Theater thanked the City Council for their recognition of April as Arts, Culture, and Creativity month. She shared funding challenges, including the termination of grants from the National Endowment for the Arts (NEA) termination of grants and the potential elimination of the Performing Arts Equitable Payroll Fund. She added that despite challenges, the Chance Theater has persevered. She highlighted Chance Theater’s nominations and awards at the Orange County Theater Guild’s Annual Awards. She shared the opening of the play, The Chinese City Council Minutes of May 29, 2025
Lady and invited the City Council to attend. She highlighted Chance Theater’s participation in Impact Anaheim Day to raise funds for the Speak Up Youth Program. She encouraged the public and City Council to contact State representatives to oppose the cuts to the Performing Arts Equitable Payroll Fund and encourage federal legislators to restore and protect NEA funding. She shared that advocacy will ensure that creativity, access, and cultural connection continue to thrive in the City.
Ruben Greg Soto quoted from the Bible and shared his experience with law enforcement. He noted that State representatives have assisted him.
Greg Alvarado shared his experience with housing programs in the City. He explained that he did not receive assistance for housing and during that time, his housing voucher expired. He expressed concern that he would not be eligible to receive the voucher again. He shared that he contacted the Housing Authority with no response and requested the City Council’s assistance.
Mayor Aitken referred Mr. Alvarado to Assistant to the City Manager Brittney Malenofski.
Robert Esparza reported that he serves as a commissioner on the Housing and Community Development Commission. He shared that he attended the demolition of the Rainbow Inn and commended everyone involved with the project. He noted that his service as a commissioner provided him with the opportunity to contribute to homeownership programs. He highlighted the Housing Trust Allocation Plan, which provides an opportunity to assist first-time homebuyers in Anaheim.
Matthew Duncan provided updates on State legislation regarding coyotes. He shared that the California Wildlife Resources Committee recommended that coyotes be removed from the “take” provisions under Section 472 of the California Code of Regulations. He shared comments from the Chairperson of the Modoc County Board of Supervisors, who acknowledged coyote’s intelligence and rodent removal.
Bryan Kaye spoke of his experience with the Anaheim Police Department. He explained that his concerns have been ignored. He shared his interactions with police officers and residents who encouraged him to speak with Council Members.
Marc Herbert shared that he has continued dropping off documents with media outlets and the FBI.
He commented that Visit Anaheim’s budget did not specify allocations for reserves. He referenced the $16 million allocated toward the Housing Trust and questioned the timeline for production for housing units. He suggested using Anaheim Tourism Improvement District (ATID) and Resort District funds to produce additional housing units.
Kenneth Batiste commented on Visit Anaheim’s contribution of COVID funds to the Anaheim Chamber of Commerce. He questioned the City’s involvement with Visit Anaheim following the FBI investigation and the JL Group report. He requested that the City cut ties with Visit Anaheim.
Victoria Michaels commended Council Member Rubalcava for her participation in the Memorial Day service and for highlighting veteran residents and their stories. She highlighted Council Members Rubalcava and Leon for questioning the contract with Visit Anaheim. She added that the current Visit Anaheim board members were present during the corruption investigation. She requested that City Manager Vanderpool and the Visit Anaheim Board members recuse themselves. She expressed concern over Visit Anaheim and the City’s continued partnership.
City Council Minutes of May 29, 2025
COUNCIL COMMUNICATIONS:
Council Member Rubalcava recognized her family member Dylan Zuniga, a recent graduate with a degree in computer science from Cal State Fullerton, who lives in the Vine Street and Sycamore Street area. She also congratulated all other graduates from the City of Anaheim.
Council Member Maahs highlighted and shared photographs of events she attended including the Memorial Day Ceremony on May 26th at the Anaheim Cemetery organized by the Orange County Cemetery District and the Veterans of Foreign Wars. She stated it was an honor to be there and standing alongside the brave men and women who have served the country. On May 24th, District 5 resident Yesenia Rojas, in partnership with Wincome Hospitality and the Howard Johnson Hotel, provided 60 gently used mattresses to Anaheim families in need. The Mexican Consulate was also at the event providing information. On May 22nd the pride flag in front of City Hall was raised in honor of Harvey Milk Day and in celebration of Pride month in June. She thanked Council Member Kurtz, Senator Tom Umberg, members of the LGBTQ Center, and the Anaheim Community Foundation who joined to welcome all to Anaheim. She stated that Harvey Milk is an icon of courage and hope for so many in the fight for equality, justice, and ensuring everyone matters. Council Member Maahs attended the Kiwanis Club of Greater Anaheim meeting at the Anaheim Library and highlighted that they recently provided $20,000 in scholarships to 20 students at Gilbert High School. She stated the members are a dedicated group and she encouraged anyone interested in becoming a member of the Kiwanis Club of Greater Anaheim to reach out to them. On May 19th, she and her Council colleagues attended the Anaheim Union High School District's Esports Tournament. She shared she had not played video games since Super Mario Brothers, but she was impressed by the innovation of the students, who not only competed competitively, but also took part in an initiative called Reinventing Communities utilizing Minecraft education. The students found creative solutions to reimagine Anaheim through their video game design. Council Member Maahs attended the Saint Anthony Mary Claret Church Fiesta celebrating their 70th Anniversary. She shared that she attended first grade through eighth grade at the school and is a proud alumna. She thanked Father Bill and Edgar for their community outreach efforts in District 5, not only with the services at the church, but with things like food and resources for the community. She noted that Father Bill also helps with mental health wellness in Anaheim. Council Member Maahs toured Furnishing Hope, a local nonprofit that recently moved to the City of Anaheim from the City of Tustin. Furnishing Hope provides furniture and essential supplies to individuals and families overcoming homelessness or hardship. They create a dignified living space and foster stability and self-sufficiency. Council Member Maahs requested adjourning the meeting in memory of Robert Thill, former Council Member Stephen Faessel’s best man at his wedding and one of his best friends. He was an Anaheim kid, educated at Saint Boniface Parish School, Mater Dei High School, Fullerton College, and Cal State Fullerton.
Council Member Balius shared that he attended the demolition of the Rainbow Inn motel on Beach Boulevard. He thanked staff, residents, and business owners for their efforts and support. Council Member Balius shared that Flag Day will be celebrated at Pearson Park on Sunday, June 8, 2025, with performances by the United States Marine Corps 1st Marine Division Band, the Los Angeles Fifes and Drums, and country music artist Sean Oliu.
Council Member Leon highlighted and shared photographs of events he attended. He congratulated ElCielo Shades, the May Business of the Month. ElCielo Shades is an immigrant founded company located off Lincoln Avenue and Brookhurst Street in District 2. They are a go to for high quality window treatments, primarily serving other businesses through a business-to-business model, but are also open to residents. They provide style and function. Council Member Leon congratulated Zankou Chicken, the May Restaurant of the Month. He stated that Zankou Chicken has Anaheim roots dating back to 1962 and is an iconic family-owned restaurant that is known for their bold Mediterranean flavors, legendary garlic sauce, and flame grilled perfection. The employees are very friendly, City Council Minutes of May 29, 2025
energetic, and they offer top-tier customer service. They are located off Ball Road, next to Magnolia High School. Council Member Leon congratulated the Class of 2025, including all graduates from Savanna High School, Gilbert High School, Servite High School, Loara High School, and Magnolia High School. He shared that he had an opportunity to attend a few band banquets and award ceremonies. He stated he is looking forward to seeing what all the graduates accomplish in the future and hopefully give back to the Anaheim community.
Council Member Kurtz congratulated all the graduates in the City of Anaheim, especially graduates from Katella High School and Anaheim High School because that is where most of the students in District 4 attend. She stated that the graduates are entering new phases of their lives and hopes they all do well and come back to serve Anaheim. Council Member Kurtz highlighted the City of Anaheim Employee Appreciation Week and thanked all City of Anaheim employees. She recognized the VIP employees in each department, and she congratulated them all. She thanked all City employees for their service to residents and businesses in the City of Anaheim.
Mayor Aitken shared that Council was dressed casually and championing sports teams as part of the City’s Employee Appreciation Week and sports day. She highlighted and shared photographs of events she attended including the Memorial Day Ceremony at the Anaheim Cemetery. Mayor Aitken thanked the veteran community, especially Bobby McDonald, an Anaheim Hills resident and a very active member of the Veterans of Foreign Wars, for organizing the annual celebration. She stated that the veteran community unites the City to remember and honor those who sacrificed so much for freedom. Mayor Aitken shared that she, Council Member Balius, and Congressman Lou Correa attended the demolition of the Rainbow Inn motel on Beach Boulevard. She stated there are plans to build affordable housing opportunities for first time home buyers and revitalize the West Anaheim area. She thanked Public Works, Public Utilities, and the City Manager's Office for the flawless event.
Mayor Aitken reported her attendance at the U.S. Mayor's Delegation trip to Doha, Qatar. The trip was funded by the Government of Qatar, and no City tax dollars were used for her travel expenses.
The purpose of the trip was to meet with Qatar government officials regarding the security, transportation, infrastructure, and tourism marketing surrounding their hosting of the FIFA World Cup in 2022. She stated the visit was extremely eye opening and insightful as it was her first time to the Middle East, and as the Mayor of a City with a large Arab American population, she was glad to learn so much more about the region. Mayor Aitken expressed gratitude for their hospitality. Mayor Aitken was also able to visit with Southern California service members at Al Udeid Air Base. She was able to bring them gifts from the Public Work’s Department and challenge coins from the Police and Fire departments.
CITY MANAGER’S UPDATE:
City Manager Vanderpool invited everyone to beat the heat at Pearson Park Pool beginning on June 6th for free public swim. Sessions will be offered on Fridays, Saturdays and Sundays. He shared that spots can be reserved for free by visiting Anaheim.net/play. There are also many swim lesson options offered, in partnership with the Anaheim Family YMCA, at Pearson Park Pool, Anaheim High School and Canyon High School.
City Manager Vanderpool highlighted and shared a PowerPoint slide and noted that Anaheim Public Utilities will be hosting the OC Green Expo on June 7th between 10 a.m. and 2 p.m. along Center Street Promenade. Last year, 1,200 residents and visitors explored ways to be more sustainable by reducing their energy and water use, planting a shade tree, test driving a zero-emission vehicle, and recycling electronic waste. He invited everyone to join city departments, non-profits, and eco-friendly organizations at the free event. For more information and to register, please visit anaheim.net/greenexpo.
City Council Minutes of May 29, 2025
CONSENT CALENDAR: At 6:26 p.m., the Consent Calendar was considered with Council Member Kurtz pulling Item No. 20, Council Member Leon pulling Item No. 3, and Council Member Rubalcava pulling Item No. 19 for separate consideration. Council Member Balius recorded an abstention for Item No. 21.
MOTION: Council Member Kurtz moved to waive reading of the ordinance and resolutions and adopt the balance of the consent calendar as presented in accordance with reports, certifications, and recommendations furnished each City Council Member, seconded by Mayor Pro Tem Meeks. ROLL CALL VOTE: AYES – 7 (Mayor Aitken and Council Members Meeks, Balius, Leon, Rubalcava, Kurtz, and Maahs); NOES – 0. Motion carried. [Item No. 21: Council Member Balius recorded an abstention for Item No. 21. MOTION: Council Member Kurtz moved to approve the consent calendar, seconded by Mayor Pro Tem Meeks. ROLL CALL VOTE: AYES – 6 (Mayor Aitken and Council Members Meeks, Leon, Rubalcava, Kurtz, and Maahs); NOES – 0; ABSTAIN – 1 (Council Member Balius)].
1. Receive and file minutes of the Community Services Board meeting of April 10, 2025.
2. Approve recognitions recognizing Michele Richards’ retirement as Chief Executive Officer of the Orange County Fair & Event Center; WISEPlace on their grand opening of a new permanent supportive housing project in Orange County that serves unaccompanied women; and the Team Kids Pilot Program for its commitment to positive youth development through collaboration with public safety professionals, including police officers and firefighters.
4. Approve the 2025-2028 Workforce Innovation and Opportunity Act Unified Local and Regional Four-Year Plans and authorize the Mayor to sign the plans and modifications thereto, and related documents.
5. Approve Contract MA# 106-498490 with EMTS, Inc., dba Elite Maintenance & Tree Services, in an initial amount of $51,614.60, for landscape maintenance services at Anaheim Police Department, Anaheim Fire and Rescue, and City Library sites, for a one year term with four one-year optional renewals, for a total cumulative amount not to exceed $278,326.48 plus a 30% contingency per year to address unforeseen service needs, and authorize the Purchasing Agent, or designee, to execute all necessary contractual documents and to exercise the renewal options as appropriate, in accordance with Invitation for Bids No. 213- 288197-AH.
6. Approve Contract MA# 106-498492 with Ocean Blue Environmental Services, Inc., in a total cumulative amount not to exceed $250,000 plus applicable tax and a 20% contingency fee, for on-call environmental clean-up services effective through March 26, 2027; and authorize the Purchasing Agent to execute documents related to the contract, in accordance with Cooperative Contract MA# 080-22010269 between County of Orange and Ocean Blue Environmental Services, Inc.
7. Approve Contract MA# 106-498529 with Cowboy Concealments, LLC, in an amount not to exceed $179,000, for the purchase of six solar-powered surveillance camera trailers for the Anaheim Public Utilities and Public Works Departments, for a one year term with four one- year optional renewals, and authorize the Purchasing Agent, or designee, to execute all necessary contractual documents and to exercise the renewal options as appropriate.
City Council Minutes of May 29, 2025
8. Authorize the Purchasing Agent, or designee, to issue a purchase order to Bentley Mills, Inc., in the amount of $133,110, for the purchase of carpet tiles for the Anaheim Convention Center, in accordance with Invitation for Bids No. 515-208736-AH.
9. Waive the sealed bid requirement of Council Policy 4.0 and approve Contract MA# 106- 498520 with Western Extrication Specialists, Inc., in a total cumulative amount not to exceed $500,000 inclusive of applicable taxes and fees (projected cost for initial year is $100,000), for the purchase, repair, and maintenance of firefighting equipment for the Anaheim Fire and Rescue Department for a one year term with four one-year optional renewals; and authorize the Purchasing Agent to execute all documents related to contract.
10. Approve Master Agreement MA# 106-498528 with Vacate Termite & Pest Elimination Company, Inc., in an annual amount of $350,000 plus a 20% contingency, for citywide pest control management services, commencing June 10, 2025 for a one year term, with four one- year optional renewals, for a total cumulative amount not to exceed $1,750,000; and authorize the Purchasing Agent to execute all necessary contractual documents related to the agreement, in accordance with Regional Cooperative Agreement Contract No. 017-25010023 between the County of Orange and Vacate Termite & Pest Elimination Company, Inc.
11. Award the contract to the lowest responsible bidder, Ramona, Inc., in the amount of $716,625, for the Citywide Sanitary Sewer Improvement Project on Brookhurst Street North of Lincoln Avenue Project; authorize the Director of Public Works to execute the contract and related documents and to take the necessary actions to implement and administer the contract; determine that the Project is categorically exempt under the California Environmental Quality Act pursuant to Class 2, Section 15302 (c) (Replacement or Reconstruction) of Title 14 of the California Code of Regulations; and authorize the Finance Director to execute the Escrow Agreement pertaining to contract retentions.
12. Approve the Animal Care Notice of Intent with the County of Orange, in an estimated cost of $5,447,473 plus a 10% contingency, for animal care and shelter services for the period of July 1, 2025 through June 30, 2026.
13. Approve an agreement with Hoag Clinic, dba Hoag Executive Health, in an annual average amount of $331,150 plus annual 10% contingency for as-needed extra services, to provide an Annual Fitness & Medical Examination Program for a three year term with two one-year optional renewals, for a total cumulative amount not to exceed $1,655,750; and authorize the Fire Chief, or designees, to execute the agreement and related documents, including any cost-neutral amendments and any documents and to take the necessary actions to implement, fund, and administer the agreement.
14. Approve five Workforce Innovation and Opportunity Act Occupational Training Agreements for the provision of Occupational Skills Training for the provision of occupational skills training each for a two year term expiring June 30, 2027; and authorize the Director of Housing and Community Development to execute and the Workforce Development Manager, or designee, to administer the agreements [E.Cubics, LLC dba QBICS Career College (not to exceed $50,000); KD Education, LLC dba Healthstaff Training Institute (not to exceed $75,000); Brownson Technical School, Inc. (not to exceed $100,000); America Truck Driving School, Inc. (not to exceed $150,000); and QuickStart Academy, Inc. dba Career Development Solutions (not to exceed $150,000)].
City Council Minutes of May 29, 2025
15. Approve a Right of Entry and License Agreement (ACES Interim Housing Project), in substantial form, with Mariposa Women and Family Center, in the annual license amount of $1.00 plus site preparation costs, for the operation of the former Crown Motel located at 1136 North La Palma Park Way as interim housing for a one year term with two one-year optional renewals; authorize the City Manager, or designee, to execute and administer the agreement; and authorize de minimis changed that do not substantially change the terms and conditions of the agreement, as determined by the City Attorney’s Office.
16. RESOLUTION NO. 2025-041 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF ANAHEIM adopting the FY 2025-26 Project List for the Road Repair and Accountability Act of 2017.
Authorize the Director of Public Works to submit the FY 2025/26 Project List to the California Transportation Commission for eligibility to receive Road Maintenance and Rehabilitation Account funds.
17. RESOLUTION NO. 2025-042 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF ANAHEIM authorizing the Director of Public Works or designee to submit an application to the Orange County Transportation Authority (OCTA) for funds for the Environmental Cleanup, Tier 1 grant Program under Orange County Local Transportation Ordinance No. 3 for the Stormwater Catch Basin Screen Installation Project Phase 6 and if awarded, authorizing the acceptance of such grant funds on behalf of the City and amending the budget for fiscal year accordingly and determine that these actions are exempt from the California Environmental Quality Act (CEQA) pursuant to Guideline Section 15303 [installation of trash capture devices in storm drain catch basins; grant funds in the amount of $272,146, with $68,036 local match].
18. ORDINANCE NO. 6611 (ADOPTION) AN ORDINANCE OF THE CITY OF ANAHEIM adding Section 18.16.090 (Tobacco Retail Permit) to Title 18 of the Anaheim Municipal Code to establish requirements and procedures for tobacco retail permits, impose regulations on tobacco retailers, prohibit the sale of illegal items and activities, and authorize inspections and enforcement to ensure compliance with federal, state, and local laws [includes determination that the proposed amendments are not subject to the California Environmental Quality Act pursuant to Sections 15060(c)(2), 15060(c)(3), 15378, and 15061(b)(3) of Title 14 of the California Code of Regulations; DEV2024-00068; introduced at the Council meeting of May 13, 2025; Item No. 24].
21. Approve minutes of the City Council meeting of October 29, 2024.
Item No. 21: Council Member Balius recorded an abstention for Item No. 21. MOTION: Council Member Kurtz moved to approve the consent calendar, seconded by Mayor Pro Tem Meeks. ROLL CALL VOTE: AYES - 6 (Mayor Aitken and Council Members Meeks, Leon, Rubalcava, Kurtz, and Maahs); NOES – 0; ABSTAIN – 1 (Council Member Balius). Motion carried.
City Council Minutes of May 29, 2025
BUSINESS CALENDAR:
3. Receive and file, with the possibility of discussion, the list of Professional Services Agreements authorized by the City Manager and the list of Visit Anaheim Subcontractor Agreements approved by the Executive Director of Convention, Sports, and Entertainment in April 2025.
DISCUSSION: Council Member requested additional details and information on the contract with Yum Restaurant Services Group LLC, which operates the Collider Lab.
Visit Anaheim’s Chief Marketing Officer, Scott Oklin, reported that Collider Lab is an incubated strategic marketing arm of Yum! Brands that helps businesses understand different strategies, brand positioning, insights, and working with shareholders and residents to understand how to position the brand, destination, and message with data-driven insights.
In response to Council Member Leon, Mr. Oklin explained that residents would include visitors to Anaheim.
Council Member Leon requested information on the deliverables for the contract. Mr. Oklin shared that Collider Lab will conduct a brand health assessment and brand strategy and repositioning. He added that they will be surveying individuals from neighboring domestic destinations driving into the City to report their perception of the City of Anaheim.
In response to Council Member Leon, Mr. Oklin reported that the rebranding would cover both Visit Anaheim and the City and messaging to visitors to visit the City.
In response to Council Member Rubalcava, Mr. Oklin shared that Collider Lab has worked with a variety of agencies, including pharmaceutical, restaurant, and hospitality companies. He shared that Collider Lab brings a data-driven approach to the City. He clarified that Yum Restaurant Services is the agency of record for Collider Lab. He shared that Collider Lab is able to take on outside projects if there are no conflicts.
Council Member Rubalcava requested additional information about the other agencies that were considered. Mr. Oklin reported that the RFP went to 19 different agencies.
Council Member Rubalcava requested a memo to Council on the list of agencies. She requested the results of the survey once it is available and a timeline.
Mr. Oklin shared that Collider is concluding the Brand Health Assessment and will be conducting stakeholder interviews. He added that the survey should be completed the first week of July.
In response to Council Member Rubalcava, Mr. Oklin clarified that stakeholders include local businesses and restaurants. He noted that the company is focused on moving forward with the message that Anaheim is a City beyond Disneyland.
Council Member Rubalcava inquired whether insights into conventions would be provided. Mr. Oklin confirmed the insights would be included with a focus on generating initiatives for smaller and independent hotels.
City Council Minutes of May 29, 2025
MOTION: Council Member Leon moved to receive and file, with the possibility of discussion, the list of Professional Services Agreements authorized by the City Manager and the list of Visit Anaheim Subcontractor Agreements approved by the Executive Director of Convention, Sports, and Entertainment in April 2025, seconded by Council Member Balius. ROLL CALL VOTE: AYES – 7 (Mayor Aitken and Council Members Meeks, Balius, Leon, Rubalcava, Kurtz, and Maahs); NOES – 0.
Motion carried.
19. Approve an Attorney Services and Consulting Agreement with Arif Alikhan, Esq. and Alikhan Insights, LLC, in an amount not to exceed $400,000, for services of an attorney-consultant to analyze the practices, processes, and protocols of the Anaheim Police Department and develop a program and strategy to ensure compliance with the principals of Constitutional Policing and Procedural Justice, for a one year term with four one-year optional renewals; and authorize the Chief of Police, or designees, to execute and administer the agreement and any renewal options and amendments that do not change the contract amount.
Deputy Chief of Police Charles Cinnamo reported that in consultation with the City Attorney’s Office, the Police Department (APD) identified a need for an attorney-consultant to analyze the practices, processes, and protocols of the department, and to develop a program and strategy to ensure compliance with the principles of Constitutional Policing and Procedural Justice. He shared that the proposed contract will provide APD with an attorney-consultant who will review and assist with policy development systems and processes; accountability systems including auditing and compliance procedures, disciplinary investigations, community complaint procedures, and reviews of uses of force and other critical incidents; programs and efforts to prohibit discrimination and workplace conflict; efforts to eliminate biased policing and promote procedural justice principles; training, education, and leadership development programs for sworn and civilian personnel; community engagement, partnerships, and outreach programs; efforts to promote transparency and public communication; and risk management and harm reduction efforts and initiatives.
Deputy Chief Cinnamo reported that on March 19, 2025, APD issued a Request for Proposal (RFP) and received responses from three (3) vendors. He noted that the proposals were evaluated according to the vendor’s experience providing the type of service or similar services, the vendor’s resources, knowledge, and skills in relation to the services required, the experience and qualifications of personnel assigned to the contract, price, and responsiveness to the RFP, with Arif Alikhan, Esq. selected based on the totality of the factors. He added that the services will taper in future years following the recruitment and transition of a Deputy City Attorney to support the APD.
DISCUSSION: Council Member Rubalcava requested detailed key performance indicators for the contract.
Deputy Chief Cinnamo reported that several hundred officers and staff members receive approximately 100 hours of training each year. He explained that the 100 hours include training from Mr. Alikhan. He noted that executive staff benefit from the training to ensure that goals and objectives meet the moral and ethical obligations of providing police service to the City.
In response to Council Member Rubalcava, Deputy Chief Cinnamo explained that the police academy curricula address constitutional policing and procedural justice at a basic level. He noted that Mr.
Alikhan provides training to serve in leadership programs, policy review, and additional duties to fulfill the APD’s moral and ethical obligations to the community. He added that Mr. Alikhan assists the APD with filling in the policy framework for clarification for officers on duties and obligations.
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Council Member Rubalcava requested additional details on the trainings, a list of individuals who have received training, and when the training was completed. She expressed concern over budget expenditures, noting issues with staff retention and fundraising for supplies.
Mayor Pro Tem Meeks emphasized her support for the item, based on the City Attorney’s Office recommendation, to train officers, given that policing has evolved. She highlighted the consultant’s services to track litigation and train officers accordingly on policies and moral obligations. She noted that an RFP was completed to provide a fair opportunity for consultants. She expressed her support for the item.
In response to Council Member Kurtz, Chief Assistant City Attorney Kristin Pelletier reported that Mr.
Alikhan focuses on prevention. She highlighted his work with the Department of Justice (DOJ) and other agencies, his understanding of the evolving law, and his background and resources to provide training. She noted that the City Attorney’s Office functions as a legal advisor but is not currently equipped to network and provide training. She expressed her support for the item.
Council Member Rubalcava expressed concern over the renewal period. She explained that the case studies should be shared with officers. She explained that her request for the list of officers receiving training was to ensure the training applies to all personnel, rather than being limited to command staff. She requested to review the feedback from the consultant moving forward. She requested standardized bookkeeping and record-keeping of the consultant’s work.
Mayor Aitken thanked the City Attorney’s Office for their insight on the services. She requested clarification on the role of an attorney compared to a consultant. Chief Assistant City Attorney Pelletier shared that Mr. Alikhan performs both functions. She noted that he is a licensed attorney; however, the City Attorney’s Office still provides legal advice to the Department. She shared that his services include evaluating the Department’s culture, evaluating and addressing upcoming issues, identifying changes in the law, and taking the lead on the Major Incident Review Team. She noted that additional training for officers will help build comfort while on duty and enhance enforcement.
In response to Mayor Aitken, Chief Assistant City Attorney Pelletier shared that Mr. Alikhan has met with officers and with the unions to learn the culture of the Department. Deputy Chief Cinnamo added that Mr. Alikhan spends his personal time at the station to learn the culture. He highlighted Mr.
Alikhan’s awareness of the importance of both culture and policy and how they mix. He noted that the majority of Mr. Alikhan’s work product is the implementation of policy and legal changes. He added that Mr. Alikhan produces written products for the Department; however, it is limited.
Mayor Aitken highlighted Mr. Alikhan’s qualifications and echoed Chief Assistant City Attorney Pelletier’s comments on the importance of Mr. Alikhan’s insight. She noted the cost savings with a consultant on an annual basis compared to a full-time employee with the City Attorney’s Office. She requested Mr. Alikhan’s contact information.
Council Member Rubalcava clarified that her concerns over the contract stem from the use of taxpayer funds on outside resources.
MOTION: Council Member Rubalcava moved to approve an Attorney Services and Consulting Agreement with Arif Alikhan, Esq. and Alikhan Insights, LLC, in an amount not to exceed $400,000, for services of an attorney-consultant to analyze the practices, processes, and protocols of the Anaheim Police Department and develop a program and strategy to ensure compliance with the principals of Constitutional Policing and Procedural Justice, for a one year term; and authorize the Chief of Police, or designees, to execute and administer the agreement and any renewal options and amendments that do not change the contract amount.
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DISCUSSION: In response to Council Member Leon, Chief Assistant City Attorney Pelletier explained that staff would need to solicit another RFP if the contract does not include renewals. She noted that the renewals are optional and a review can be agendized to provide additional information on key performance indicators. She shared that if the contractor was not performing, the Police Department would not renew the contract with the intention of tapering off services in the future. She shared that the contract is more cost-effective than hiring another attorney.
In response to Council Member Leon, Chief Assistant City Attorney Pelletier clarified that the renewal options do not require Council’s approval. She noted that the City Council can direct staff to return with an update on services prior to the renewal period.
Council Member Rubalcava confirmed she would amend her motion if staff returned with the update, due to potential impacts on the RFP process.
City Attorney Fabela clarified that following the one-year term, staff would need to solicit an RFP; however, it would not affect the current RFP. Chief Assistant City Attorney Pelletier reported that the RFP process takes six to nine months.
MOTION: Council Member Rubalcava moved to approve an Attorney Services and Consulting Agreement with Arif Alikhan, Esq. and Alikhan Insights, LLC, in an amount not to exceed $400,000, for services of an attorney-consultant to analyze the practices, processes, and protocols of the Anaheim Police Department and develop a program and strategy to ensure compliance with the principals of Constitutional Policing and Procedural Justice, for a one year term with four one-year optional renewals; and authorize the Chief of Police, or designees, to execute and administer the agreement and any renewal options and amendments that do not change the contract amount and direct staff to return to Council with an update on services provided prior to the renewal period, seconded by Council Member Leon. ROLL CALL VOTE: AYES - 7 (Mayor Aitken and Council Members Meeks, Balius, Leon, Rubalcava, Kurtz, and Maahs); NOES – 0. Motion carried.
20. Approve the Anaheim Tourism Improvement District Fiscal Year 2023/2024 Annual Reports for Marketing and Transportation Component Funds.
DISCUSSION: In response to Council Member Kurtz, Director of Public Works Rudy Emami reported that construction on Ball Road and Disneyland Drive has begun. He shared that the project is expected to be complete by late summer or fall 2025.
Council Member Kurtz requested additional information on potential closures in the area and how traffic will be addressed during construction.
Director Emami reported that staff coordinate with Resort partners to work, including working during off-hours. He noted that a portion of the project will be completed during overnight hours due to the closure of all lanes. He noted that the remainder of the construction can be completed during the day with typical lane closures.
In response to Council Member Kurtz, Director Emami confirmed that signage is available at the beginning and end of the project, including information on the project, contact information, and the time frame for the project. He shared that the notices will not appear day to day unless there are significant impacts including full lane closures. He added that project funding was approved in FY 2018/19.
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Council Member Kurtz requested that Public Works work with the Communications team to post information on social media and the City’s website when there would be full lane closures. Director Emami added that the Resort District includes fixed, changeable signs to communicate information.
In response to Council Member Kurtz, Director Emami shared that staff is preparing for the public outreach phase. He noted that the public and stakeholders will have an opportunity to provide feedback to incorporate into the study. He clarified that the first portion of the study is to gather data on concerns and current and future issues. He shared that when the Resort was initially planned, sidewalks of the same size were planned to taper and concentrate at one major location. He explained that a modification may be to include wider sidewalks to accommodate the number of pedestrians or evaluating locations for bridges and plans for future development. He clarified that the information gathered from stakeholders would be included in the final study. He added that feedback from businesses, including ones along Harbor, will be gathered in the summer.
Director Emami reported that the Anaheim Tourism Improvement District (ATID) was established in 2010 with the goal of promoting local tourism in convention-related programs and transportation improvements in the Resort and Platinum Triangle. He shared that ATID operates under the general oversight and supervision of the City Council via a Council-approved Management Plan. He added that Marketing Component funds are managed by Visit Anaheim and Transportation Component funds are overseen by the ATID Transportation Committee, which includes City staff, a Resort hotelier/Anaheim Transportation Network (ATN) board member, and a representative from Disney.
Director Emami reported that the Marketing and Transportation component fund annual reports are required to be submitted to the City Council during each fiscal year. He noted that the Marketing Component Fund Annual Report was reviewed and revised by the ATID Advisory Board and recommended approval of the item. He noted that the ATID Transportation Committee reviewed the Transportation Component Fund Annual Report and recommended City Council approval.
Director Emami shared that ten (10) projects are reported in the annual report. He reported that the FY 2023/24 ATID Transportation Component Revenues were $8.2 million, Expenditures were $3.1 million, with outstanding Encumbrances equaling $10.3 million. He noted that the Transportation Component Fund was in good health with a balance of $26.7 million at the end of FY 2023/24.
Director Emami outlined the seven active projects, including the Bollards project Phase II (Harbor/Disneyland Drive), the Resort Signs project, the Ball Road/Disneyland Drive project, the Pedestrian Resort Circulation Study, the Intelligent Transportation Systems improvements, the ATN Real Time Passenger Information Systems, and the ATN Operational Support. He reported that the Changeable Message Signs Update project, the Resort Mobility Plan & Bridge Feasibility Study, and the ATN Multimodal Transit Plan were complete but not formally closed in the Annual Report. He explained that the projects are reported for documentation purposes and will be removed once the ATID Transportation Committee takes action.
Visit Anaheim Chief Operating Officer Christina Dawson reported that Visit Anaheim works to capture and communicate the depth and scope of its impact on the City. She shared that Visit Anaheim tracks business on a calendar year basis, as mandated by the Visit Anaheim Board of Directors and aligned with the majority of hotel partners. She shared that Visit Anaheim recasts data and adapts practices and reports to align with the City’s fiscal year timeline. She noted that Visit Anaheim is committed to transparency and alignment; however, the reconfiguration could introduce questions and clarifications involving the data. She provided clarifications for FY 2023/24 ranging from typos to refinements in the data context or language to reflect the most accurate information. She noted revisions include a revised sentence regarding convention booking actuals, which exceeded the Board-approved goals for 2023 and 2024 and further clarification on non-Citywide business to include and reference 1,000 City Council Minutes of May 29, 2025
peak rooms or less. She continued that figures reflected on Page 31 of the annual report were updated for data through June 30, 2024, to align with fiscal year reporting and a corrected economic impact number for a total of $1,995,555,627 compared to $2 billion. She shared that the updates do not affect the integrity of the reports.
Ms. Dawson reported that Visit Anaheim achieved 106% of annual convention sales goals in 2023, booking 51 compared to 48. She shared that the definite economic impact goal for the events was $1.3 billion and finished at over $1.9 billion. She highlighted that Visit Anaheim surpassed 2.2 billion marketing impressions, surpassing the 1.6 billion goal and increasing partnership revenue to over a million dollars. She noted that the City set a new record with 25.8 million visitors. She noted that Visit Anaheim continued the momentum and set new records in 2024. She shared that 53 conventions were booked and economic impact remained strong. She shared that 26.1 million individuals visited the City in 2024, 1.2% more than in 2023. She explained that the results highlight Visit Anaheim’s consistency, adaptability, and growth.
Ms. Dawson outlined the FY 2023/24 results for convention sales and tourism, marketing, and communications. She shared that 57 conventions were booked, totaling nearly 750,000 room nights, generating $1.6 billion in economic impact and $29 million in Transient Occupancy Taxes (TOT). She noted that Visit Anaheim drove 1.7 billion media impressions, booked over 221,000 tourism room nights, engaged nearly 5,000 travel trade professionals, and over a million website users and 822,000 subscribers to Visit Anaheim’s newsletters.
Ms. Dawson shared examples of individual strategies that have produced successful results. She highlighted Visit Anaheim’s partnership with Epsilon that brought 76,000 more visitors to the City from March through June 2024 and generated $17 million in funds spent. Shared in June 2024, the “Greatest Luxury of All” campaign was launched with Epsilon. She noted that the results of the campaign will be provided in the following annual report. She highlighted the co-op campaign with Expedia that produced 54,269 room nights and $13,363,000 in hotel gross bookings. She noted that Visit Anaheim has delivered more than 37,000 room nights and over $9 million in bookings from the international market.
Ms. Dawson presented Visit Anaheim’s new approach to fund balance methodology as directed by the State audit. She shared that they established fund balances beginning January 1, 2017 for a total of $7.1 million. She outlined the breakdowns and assigned balances for the ATID fund at $1,864,092, $198,584 for the Garden Grove TID, and $289,508 in a private fund. She noted that the structure supports ongoing transparency, accountability, and ensures that the component is managed to meet its specific obligations. She reported that as of December 31, 2023, the fund balances total $15.5 million. She shared that each expense account was examined by department to determine what was allowable under the TID agreement. She added that allowable expenses were allocated between the ATID and Garden Grove TID by revenue share and non-allowable expenses were applied to the private fund. She noted that fund balances were adjusted according to annual revenues and expenditures and reconciled with Visit Anaheim’s audit reports. She added that the City’s auditors were involved in the process.
Ms. Dawson reported that Visit Anaheim’s reserve allocations follow industry standards to ensure the stability of the organization and continued support of the City as a destination. She noted that there is $7 million set aside as a General Reserve, representing six months of operating expenses. She shared that an additional $7 million is allocated to Convention Center bookings, which are client incentives or subsidies to offset rental costs of the Convention Center. She noted it is common for clients to request subsidies to help offset rental costs to remain competitive with other destinations.
She reported that an additional $6.7 million is used to support industry events and secure the City’s position as a premier meeting destination. She added that Visit Anaheim has earmarked reserves for City Council Minutes of May 29, 2025
future events to ensure that the City is meeting its host obligations and strategically position the City to support industry partnerships, pursue signature events, and safeguard operations.
Visit Anaheim Chief Executive Officer Mike Waterman reported that Visit Anaheim is using data and the Tourism Economics’ Symphony Attribution Tool to make informed decisions. He highlighted two summer campaigns including the 100-Days Til Summer campaign, offering $100 savings at all hotels, and the engaging Tia Mowry for the Imaginagency Campaign to promote Anaheim. He reported that over 20,000 industry professionals will be visiting the City over the next five years. He noted that Visit Anaheim will work to showcase major projects in Anaheim including OCVIBE and DisneylandForward to convince companies to bring conventions or conferences to Anaheim. He shared that although Visit Anaheim separated from the OC Sports Commission, they hired a dedicated sports professional to identify venues and find accommodations for those events.
Council Member Leon thanked the Visit Anaheim team for the clarifications in the presentation and highlighted the importance of transparency, particularly when it relates to public funds. He requested clarification on non-citywide events identified in the Annual Report.
Mr. Waterman explained that a non-citywide event or in-house opportunity would not include 1,500 room nights or more. He provided an example of a group booking one hotel for a meeting.
In response to Council Member Leon, Mr. Waterman explained that groups cancel for a variety of reasons including acquisitions. He shared that the four cancellations is higher than what Visit Anaheim would like; however, the number is close to the industry standard.
Council Member Leon requested clarification on the economic impact for Quarters 1 and 2. Mr.
Waterman explained that Visit Anaheim uses economic impact as a calculator that calculates direct spend relative to anything associated with meetings. He added that indirect spend is not included in the economic impact calculation, including gas purchased at a gas station or supplies at a drugstore.
In response to Council Member Leon, Mr. Waterman reported that the OC Sports Commission was part of Visit Anaheim. He explained that the Board of Directors chose to separate because the Commission represented the entire County, not just Anaheim, which could create a conflict. He noted that the Commission continues to work closely with Visit Anaheim to secure sports-related events.
Council Member Leon requested clarification on click-through rates and brand lift. Mr. Waterman explained that Visit Anaheim advertises campaigns to target specific groups and opportunities. He added that data analytics tools provide them with information on campaigns that were or were not successful. He clarified that brand lift identifies that planners intent to visit Anaheim increased 18%.
He added that he can provide additional information on the number of bookings as a result of the impressions.
Council Member Leon requested information on future strategic initiatives to include small businesses or restaurants in other areas of the City.
Mr. Waterman reported that Visit Anaheim conducts quarterly meetings and outreach to 500 partners.
He noted that they regularly meet with partners to figure out the best approaches to work with partners. He added that Mr. Oklin would work with marketing agencies to identify suitable strategies.
Mr. Oklin provided an example of Visit Anaheim working with Owlverick’s Coffee to distribute coffee at an upcoming convention, which transitioned into a discussion on providing compost to another local business. He explained that Visit Anaheim works to find connections between local businesses.
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In response to Council Member Leon, Mr. Oklin highlighted Visit Anaheim’s Vice President of Communications, Lindsay Swanson, who manages social media strategies, including outreach to influencers or celebrities. He highlighted the partnership with Tia Mowry and her background in Anaheim.
Council Member Leon asked if local youth and students had been considered for opportunities or marketing initiatives. Mr. Oklin shared that Pepe Avila, Senior Vice President of Community Relations and Partnership at Visit Anaheim, established a partnership with the YMCA. He added that the Imaginagency campaign utilizes children who have ties to Anaheim. He added that there are discussions for Imaginagency agents to visit local businesses and the YMCA and speak with children.
In response to Council Member Kurtz, Ms. Dawson explained that the Garden Grove TID is funded from the City of Garden Grove and the private fund from membership dues and co-op campaigns.
She explained that the funds are considered private because it is not collected with TID money. She added that restricted funds are allocated by the Board of Directors to support events that the City is hosting. She reported that the term membership has transitioned to partnership due to the mutual relationship between agencies.
Council Member Kurtz inquired about international travel and Visit Anaheim’s flexibility to adjust when issues occur. Ms. Dawson shared that Visit Anaheim has adjusted initiatives, including adjusting budgets for international markets, to focus on the domestic feeder market. She shared that Visit Anaheim’s current campaigns address the decrease in travel internationally to receive the return on investment domestically. She added that international travel initiatives would be replaced with other strategies if goals were not reached.
Council Member Maahs inquired how Visit Anaheim would be mitigating impacts due to geopolitical and economic factors.
Ms. Dawson highlighted the 100-Days Til Summer program and collaboration with the State, Visit California, and Brand USA. She shared that Visit Anaheim will apply for co-op campaigns. She added that they are not dismissing key international markets.
In response to Council Member Maahs, Ms. Dawson reported that the Convention Center is booked up to 2035. She explained the need to act quickly as conventions book in other cities. Mr. Oklin clarified that the Convention Center is not fully booked until 2035; however, there are conventions booked through 2035. Ms. Dawson added that the goal is to book conventions and layer business to fill gaps. Executive Director of Convention, Sports, and Entertainment Tom Morton noted that there is space available.
Council Member Maahs requested information on how the Convention Center rates compare to others in the country.
Visit Anaheim’s Chief Sales Officer, Ronnie Collins, reported that the Convention Center remains competitive in California. He shared that pricing in other states may be less; however, the ATID’s support would level the pricing. Executive Director Morton added that the Convention Center is not the cheapest or most expensive but noted the value that the City has as a destination.
Mayor Pro Tem Meeks highlighted the significant fund balance in the ATID Transportation Fund. She noted the importance of planning to accommodate more visitors.
In response to Mayor Pro Tem Meeks, Ms. Dawson shared that the International Pow Wow (IPW) is the largest international travel show held in the U.S. She noted that the City hosted in 2007, 2019, and will host again in 2030. She shared that as a host city, there are obligations for opening and City Council Minutes of May 29, 2025
closing parties and activities surrounding the event. She explained that it will cost between $5 and $7 million to host.
Pepe Avila, Senior Vice President of Community Relations and Partnership at Visit Anaheim shared that IPW will bring over 2,000 tour operators, airlines, wholesalers, and companies booking accommodations and media members that will write about the City. He noted that Visit Anaheim is strategic on bidding for projects. He explained that Visit Anaheim bid for 2030 because OCVIBE will be open and Disneyland will be celebrating its 75th Anniversary.
Mayor Pro Tem Meeks expressed concern over the current $4 million allocation, considering additional funds will be collected until 2030. She expressed the desire for the ATID to provide funding for housing. She inquired if there was a staff member dedicated to booking sporting events in Anaheim.
Ms. Dawson shared that Katie Wright, the Director, Convention Sales, Sports Development, is dedicated to working with the OC Sports Commission and with the Convention Center and groups for sporting events and any sports-related business.
In response to Council Member Balius, Ms. Dawson explained that prior to the ATID, Visit Anaheim operated on a fiscal year. She added that once the ATID was established, hotels requested that they operate on a calendar year schedule. She shared that the agreement does not stipulate that Visit Anaheim mirror the City’s fiscal year reporting. She added that their key performance indicators are based on a calendar year for accountability to their board and stakeholders. She explained that Visit Anaheim extracts the data to mirror the City’s fiscal year.
Council Member Balius inquired how much open space was available at the Convention Center for bookings. Executive Director Morton reported that the occupancy rate is 50%. He defined the industry term for practical maximum occupancy, where 60% to 70% occupancy is considered full. He noted difficulties with booking additional events during full facility events. He shared that the key for growth has been layering events to facilitate steady business.
In response to Council Member Balius, Executive Director Morton shared that an additional ten bookings could be applied for if there is space available.
Council Member Balius highlighted the reports’ details.
Council Member Rubalcava clarified that her intentions are to see results from Visit Anaheim. She shared that she received feedback from smaller hotels about occupancy struggles. She requested that Visit Anaheim’s objective be to fill rooms for the 2025/26 budget year.
Mr. Waterman reported that Visit Anaheim’s marketing campaigns are geared toward short-term summer demand. He highlighted Visit Anaheim’s Business Development team. He noted that a Citywide window for booking is 18 to 36 months. He added that Visit Anaheim is focused on driving leisure and group demand in the market for 2025/26.
Council Member Rubalcava echoed Mayor Pro Tem Meeks’ comments on the reserve balance. She shared that increasing ATID contributions would place an additional burden on hoteliers and impact the City’s competitiveness in the market.
In response to Council Member Rubalcava, Mr. Waterman explained that a few destination marketing organizations have abandoned the partnership or membership model due to minimal returns. He highlighted the relationships with partners and investments in programs to create value. He explained City Council Minutes of May 29, 2025
that a membership fee is charged to provide value. He noted that Visit Anaheim has been working more closely with smaller hotels and on campaigns.
Mr. Avila added that Visit Anaheim included all 94 hotels in the ATID on Visit Anaheim’s website with a dedicated listing and link to their website. He shared that visitors who discover Visit Anaheim through marketing efforts could book a partner or non-partner hotel directly through Visit Anaheim’s website. He added that Visit Anaheim is maximizing partnerships with partners, including Expedia. He highlighted that all ATID hotels are included in any Expedia campaign regardless of partnership. He noted that Visit Anaheim is focused on developing a campaign for matching funds. He shared that hoteliers are invited to attend Visit Anaheim’s annual meeting, which shares business intelligence resources and the following year’s forecast.
Council Member Rubalcava highlighted the inclusion of ATID payees to benefit from the marketing campaigns. She suggested speaking with the ATID payees to streamline the marketing process on Expedia or similar companies to avoid duplicative marketing efforts.
Mr. Avila shared that there are additional ways Visit Anaheim partners with Expedia including media solutions, travel advertisements, and operators selling through travel agents booking with Expedia, particularly in the international market. He highlighted additional distribution channels for booking domestic or international visitors.
In response to Council Member Rubalcava, Mr. Waterman reported that the Meetings Momentum Program offers hotels the ability to offset a competitive bid. He explained that the two criteria were to be competing against another city and each hotel has access to TID funds to incentivize a group to visit Anaheim, which is paid directly to the customer.
Council Member Rubalcava requested a list of hotels part of the program. She expressed concern that booking agents are benefiting from the program. She requested clarification on the decreased budget for Sports Development. Mr. Waterman explained that the budget decreased due to the separation from the OC Sports Commission. He added that Visit Anaheim pays a membership fee to the OC Sports Commission. He clarified that Ms. Wright works administratively for Visit Anaheim.
In response to Council Member Rubalcava, Mr. Waterman confirmed that Garden Grove is included in the 2025 budget. Ms. Dawson confirmed that the budget included the $2 million from the Garden Grove TID.
Council Member Rubalcava requested clarification on the ATID budget growth despite decreased TOT revenues. Ms. Dawson explained that initial projections reflected a 12% increase but a 3% increase was anticipated in the report. She explained that the City would not be updating the projection; however, the Board of Directors advised that the budget should be monitored and that adjustments should be made.
Council Member Rubalcava about accumulating reserves for the 2028 Olympics instead of using the funds for current investments.
Mayor Aitken requested that Visit Anaheim support previous goals to support housing for Anaheim Resort employees. She shared that supporting the community and giving back is a selling point for the City. She requested information on the luxury market trend and any potential emerging markets.
Mr. Waterman expressed his commitment to establishing the ATID Affordable Housing Program before the end of the year. He noted that the luxury market is performing the best across the United States and Visit Anaheim continues to expand its luxury campaign. He shared that while they scale City Council Minutes of May 29, 2025
back efforts in Canada, the market in Mexico continues to remain strong. He noted that Visit Anaheim is using data to identify the right source markets.
Mayor Aitken complimented Visit Anaheim on the report and the additional information included compared to previous reports. She shared that moving forward with the reports will highlight deliverables and Council support to market the City.
Council Member Rubalcava requested clarification on the figures on Visit Anaheim’s economic impact. She reiterated that she will be monitoring the TOT to measure the success of Visit Anaheim.
She expressed her appreciation for the update; however, she requested that Visit Anaheim consider its main purpose.
MOTION: Mayor Pro Tem Meeks moved to approve the Anaheim Tourism Improvement District Fiscal Year 2023/2024 Annual Reports for Marketing and Transportation Component Funds, seconded by Council Member Kurtz.
DISCUSSION: Executive Director Morton requested that approval of the report include acceptance of the clarifications outlined in the presentation by Visit Anaheim, including to Page 4, Paragraph 5 (Conventions): “Convention Booking actuals for 2023 were 51 and 53 for 2024, both exceeding our Board-approved goals for each year.” (Clarification of original sentence), Page 14: “Non-citywide business is defined as under 1,000 peak rooms and uses the Anaheim Convention Center.” (Correction of typo and clarification of definition), Page 31 (Top Table): The ‘% Chg’ for 2024 reflects data through June 30, 2024, as requested for the FY 2023–24 reporting period, and Page 141:
Definite Economic Impact = $1,995,555,627 (Correction of numerical typo).
MOTION: Mayor Pro Tem Meeks moved to approve the Anaheim Tourism Improvement District Fiscal Year 2023/2024 Annual Reports for Marketing and Transportation Component Funds, as amended with the recommended clarifications to the report on Page 4, Paragraph 5 (Conventions):
“Convention Booking actuals for 2023 were 51 and 53 for 2024, both exceeding our Board-approved goals for each year.” (Clarification of original sentence), Page 14: “Non-citywide business is defined as under 1,000 peak rooms and uses the Anaheim Convention Center.” (Correction of typo and clarification of definition), Page 31 (Top Table): The ‘% Chg’ for 2024 reflects data through June 30, 2024, as requested for the FY 2023–24 reporting period, and Page 141: Definite Economic Impact = $1,995,555,627 (Correction of numerical typo), seconded by Council Member Kurtz. ROLL CALL VOTE: AYES – 7 (Mayor Aitken and Council Members Meeks, Balius, Leon, Rubalcava, Kurtz, and Maahs); NOES – 0. Motion carried.
22. Approve the program guidelines and allocation plan for the Anaheim Local Housing Trust Fund.
Director of Housing and Community Development Grace Ruiz-Stepter outlined the resources used by the City to address affordable housing needs. She noted that the most significant was the former Anaheim Redevelopment Agency, to eliminate blight through development, reconstruction, and rehabilitation of residential, commercial, industrial, and retail districts. She added that the Housing Set Aside Program under the Redevelopment Agency, allowed the City to support a variety of housing programs, including rental and homeownership programs. She shared the timeline of funding following the dissolution of the Redevelopment Agency and the City’s current funding landscape.
Director Ruiz-Stepter reported that the City commissioned a study in late 2023 on funding for housing programs, with the results presented at a Council meeting in February 2024. She noted that the study addressed land use, zoning, regulatory reforms, funding, and financing tools. She shared that the City Council Minutes of May 29, 2025
results of the study were that the City was using suggested strategies effectively; however, it recommended the formation of a local housing trust to secure funds to the City. She highlighted the City Council’s approval of the DisneylandForward project, which included a $30 million commitment by The Walt Disney Company to advance housing goals. She noted that the funds would be provided in two parts, the first payment of $15 million in 2025 and the other $15 million in 2030. She reported that the first payment has been fully remitted to the City and would be available for deposit into the trust fund. She shared that the Anaheim Local Housing Trust Fund was established in August 2024.
She noted that the City received $1 million from the U.S. Department of Housing and Urban Development for use on Beach Boulevard.
Director Ruiz-Stepter reported that staff reviewed data points to establish a set of guidelines and an expenditure plan for the Housing Trust Fund. She explained that staff reviewed the housing profile of Anaheim residents, indicating that the majority of residents are renters. She noted that renters represent 55% of the population and was considered to address the Council’s desire to increase homeownership rates in the City. She added that staff considered income data to ensure that proposed programs would benefit all residents. She reported that there are over 4,000 households on various affordable housing lists in the City with the Regional Housing Needs Assessment Program indicating that the City needs over 6,000 rental units to meet the needs of low-income families. She shared that those factors shaped the recommendation to include a production program to provide financial assistance to developers of affordable housing.
Director Ruiz-Stepter highlighted that the guidelines address the governance of the Housing Trust Fund and implementation procedures. She noted that the guidelines specify that the City Council is the governing body of the Trust Fund and that funds can only be spent pursuant to the approved spending plan. She added that Housing and Community Development Department staff will be responsible for administering the funds and highlighted staff’s experience administering state and local funds on behalf of the City. She reported that an annual report will be presented to the City Council including available funds, balances, and expenditures, to ensure full transparency on the use of funds. She shared that any significant changes to programs or budget allocations will be presented to the City Council for discussion and approval.
Director Ruiz-Stepter shared that the three investment buckets for the fund include Build More Homes Initiatives, First-Time Homebuyers Program, and a Housing Stability Program. She shared that the Build More Homes Initiative is an affordable housing production program dedicated to building income-restricted multi-family residential units; the First-Time Homebuyers Program expands income eligibility brackets and product types to include existing and new homes; and the Housing Stability Program for eviction prevention and rapid re-housing to address the needs of those who need to be rehoused or remain stably housed in their current housing opportunity. She outlined the allocations for each plan, noting that under 60% would be dedicated to the Build More Homes Initiative, followed by the First-Time Homebuyers Program.
Director Ruiz-Stepter reported that with each program, individuals and/or households benefiting from the Trust Fund live or work in Anaheim for the production program, and units must be developed in the City, with each program being offered Citywide. She shared that the goal is for a balanced distribution of funds across all districts with significant outreach efforts to ensure programs are broadly advertised. She noted that allocations from the Trust Fund will be used in combination with other sources for a broader impact. She shared that the allocation for production is based on data that reflects an affordability gap throughout the City. She reported that 33% of Anaheim residents pay more than 50% of their annual income towards rent.
Director Ruiz-Stepter shared that the funding allocated to the Build More Homes Initiative can be used for a variety of production activities. She highlighted new construction throughout the City, City Council Minutes of May 29, 2025
adaptive reuse, or conversion of existing housing, adding long-term affordability covenants to buildings. She reported that eligible funds would be used for acquisition, site preparation, and gap financing. She noted that funds for the Build More Homes Initiative will be leveraged with other funds.
She shared that City gap financing represents 10% of the total amount needed for the production of affordable housing. She reported that the allocation plan includes an anticipated impact figure to include the number of units that will benefit from an infusion of resources. She added that development partners will be required to continue to seek State and federal funding for affordable housing projects. She noted that staff is optimistic that current resources, including the Federal HOME funds and State Permanent Local Housing Allocation Program funds, will serve as gap financing that can be combined with Trust Fund dollars.
Director Ruiz-Stepter reported that currently, the City offers a limited prescribed down payment program that sets limits on who qualifies and is limited to new construction projects. She shared that the State’s Density Program offers units at new developments, including the Townes at Orange and the Housing and Community Development Department uses recycled funds from the State’s BEGIN (Building Equity and Growth in Neighborhoods) program to offer down payment assistance. She reported that staff have set out to develop a more flexible program to be used Citywide and open to existing and new inventory. She shared that staff met with stakeholders to understand what type of assistance would be useful for potential homebuyers. She expressed staff’s appreciation of local realtors Paul Kott and family, and Housing Commissioner Robert Esparza for their time and guidance to determine beneficial programs and a meaningful amount of assistance. She reported that the First Time Homebuyers Program would offer $50,000 as a down payment assistance loan. She shared that the loan would be offered as a silent second mortgage with payments deferred until the home is sold, refinanced, or paid in full. She added that the program would be available Citywide and would apply to new and existing homes. She shared that the home must serve as the primary residence of the buyer and all borrowers on the application must live in the home. She clarified that the funds will be distributed as loans, with a 30-year fixed loan at a 3% interest rate. She added that the interest payments will help the fund grow in the future and assist additional future homebuyers. She noted that staff reviewed the potential loan funding with the $50,000 down payment assistance and found that institutions have funded loans. She shared that the program would depend on housing inventory, interest rates, and down payment resources from potential buyers. She noted that the City will not be restricting the use of down payment assistance in combination with other forms of down payment assistance programs. She explained that the limitation would be on the amount of funds to a family member.
Director Ruiz-Stepter reported that the Department successfully administered over $40 million in eviction protection funds to address the impacts of the COVID-19 pandemic. She shared that all COVID-era eviction prevention programs are now closed; however, the Department continues to receive direct calls and referrals for eviction prevention assistance. She explained that staff is recommending a small investment pool of $1 million to help address emergency situations. She shared that the program would be open to lower-income tenants with a documented need and would be limited $5,000, and all assistance would be directly paid to landlords or property owners. She reported that eviction protection programs demonstrate long-term cost savings by reducing homelessness and associated costs with emergency shelter, healthcare, and social services. She highlighted a Statewide study that reported a contribution of $5,000 to $10,000 would be meaningful, which was confirmed by the City’s own data. She concluded that staff evaluated all income levels to set a framework for continued investment in Anaheim families.
DISCUSSION: Mayor Aitken highlighted the Anaheim Housing Trust Fund and the program’s potential to make an impact on housing in the City.
City Council Minutes of May 29, 2025
In response to Mayor Aitken, Director Ruiz-Stepter explained that staff would make commitments based on the approved allocations.
Mayor Aitken inquired if the intention is to allocate the full $16 million or dedicate a portion of the funds to be used later and grow with interest.
Director Ruiz-Stepter reported that $1 million has been spent on Beach Boulevard. She explained that the remaining $15 million would not be spent at once. She explained that under the Build More Homes Initiatives, staff would evaluate future developments and would be spent before the City receives the remaining $15 million. She explained that for the First Time Homebuyers Program, staff would be evaluating the funds spent as the program moves forward. She explained that the Build More Homes Initiative allocation would be spent slowly and the Eviction Prevention allocation would be based on demand.
In response to Mayor Aitken, Director Ruiz-Stepter reported that Staff Analyst Monica Pinto researched different cities that offer Down Payment Assistance Programs with the majority within the proposed range.
Mayor Aitken requested clarification on who would qualify as a first-time homebuyer. Director Ruiz- Stepter clarified that a first-time homebuyer would be someone who has not owned a home within the past three years.
In response to Mayor Aitken, Director Ruiz-Stepter reported that the First-Time Homebuyers Program would be replenished when the homeowner sells the property, the $50,000 loan is due upon sale including any accrued interest. She noted that the same policy applies when the property is refinanced for cash. She noted that if the property is refinanced to reduce interest rates, the homeowner is not required to pay the loan back.
Council Member Kurtz thanked and expressed her appreciation for staff and their work. She inquired if staff would be seeking other funding opportunities outside of the current $16 million. She noted that the Orange County Housing Trust works with other agencies to provide money for housing.
Director Ruiz-Stepter confirmed that the allocation is based on current funds, but staff would be seeking other funding opportunities.
Council Member Kurtz asked whether the allocations would be adjusted if the City received additional funding. Director Ruiz-Stepter shared that staff would return to Council to advise on allocating new funding commitments and noted that the contributor may have specifications on how the funds are spent. She explained that the allocation plan is a framework to establish programs.
In response to Mayor Pro Tem Meeks, Director Ruiz-Stepter explained that the Tax Credit Allocation is authorized through the federal government, with the availability of the funds allocated through State competition. She shared that the Tax Credit Allocation existed at the time of Redevelopment and both tools were used.
Mayor Pro Tem Meeks inquired if there were any State programs dedicated to funding more housing, similar to the Redevelopment Agency. Director Ruiz-Stepter noted that an affordable housing bond issuance will be proposed to California voters.
Mayor Pro Tem Meeks expressed concern over including more funding in the Build More Homes Initiative. She explained that due to the City’s number of developed rental units and the increased number of renters, she expressed hesitation that building more units would serve the City long term.
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She suggested allocating $5 million toward the Build More Homes Initiative, $5 million toward the First-Time Homebuyers program, and reserving $4.5 million to determine the right programs for the City.
Council Member Leon thanked Director Ruiz-Stepter and the Housing and Community Development staff for their work. He highlighted the funding opportunities for the housing trust to help families in the City. He echoed Mayor Pro Tem Meeks’ comments, noting that development would take time versus addressing an immediate need. He requested clarification on purchasing existing apartment buildings to convert to affordable housing for the Build More Homes Initiative.
Director Ruiz-Stepter clarified that the program follows the City’s current affordable housing model, including gap financing to provide financial incentives to build affordable housing and purchase land for future construction. She noted that there have been cases of neighborhood revitalization where the City has purchased sites to make them affordable for an extended term.
In response to Council Member Leon, Director Ruiz-Stepter explained that there are multiple incentives under Density Bonus Law, including parking, that developers can use in exchange for affordable housing.
In response to Council Member Leon, Director Ruiz-Stepter confirmed that developments are generally moderate-affordable, with a handful of proposed sites for very-low and low. Deputy Director of Housing and Community Development Andy Nogal added that there is a sliding scale depending on the amount of affordability provided.
Council Member Leon inquired if the City could add affordability requirements if developers were using Housing Trust funds for developments. Director Ruiz-Stepter clarified that developments built under the Build More Homes Initiative would be 100% affordable. She explained that the program was not proposed for funding assistance to builders of for-sale products.
In response to Council Member Leon, Director Ruiz-Stepter confirmed that Anaheim programs require an Anaheim connection, either to live or work in the City.
Council Member Leon expressed his appreciation for the Anaheim connection requirement. He expressed his support for Mayor Pro Tem Meeks’ suggestion to allocate more funding to the First- Time Homebuyers program.
Council Member Maahs inquired if there would be public reporting on funded projects, including status and outcomes.
Director Ruiz-Stepter confirmed that there would be reporting, including an annual report specific to the Trust Fund. She shared that under the Build More Homes Initiative, when funds are combined staff would present a Preliminary Award Letter to the City Council as a financing package.
In response to Council Member Maahs, Director Ruiz-Stepter reported that the Police Officers’ Loan Program that is available was negotiated by the Police union as part of its Memorandum of Understanding. She shared that the loan is $10,000 and funded by the General Fund.
Council Member Maahs asked if there were programs dedicated to assisting seniors with home repairs. Director Ruiz-Stepter confirmed that the City funds a home repair program for low-income families, including seniors, and was expanded to include mobile homes. She shared that the CDBG (Community Development Block Grant) program is a home repair program that provides $10,000 in City Council Minutes of May 29, 2025
grant funding, with higher thresholds for low-interest loan opportunities. She added that the program is currently on hiatus due to the City switching providers, but will be available again in the future.
Council Member Rubalcava thanked staff for their work. She supported additional funding for the First-Time Homebuyer Program. She shared that the $50,000 down payment assistance loan is low considering the market and requested to increase the assistance amount. She expressed her support for allocating a lower amount toward the Build More Homes Initiative. She requested information about how many loans were funded annually under the Redevelopment Agency. She suggested that the information would provide a baseline for the First-Time Homebuyers Program.
Director Ruiz-Stepter explained that the BEGIN program was largely used to find the First-Time Homebuyers Program. She shared that staff’s experience is based on individuals at 80% AMI (Area Median Income) and below. She explained that the City has created ownership opportunities for individuals at that level by reviewing density bonus units and layering City assistance, in the amount of $150,000. She noted that for the proposed First-Time Homebuyers Program, staff opened the threshold to upper-income limits based on conversations with stakeholders.
Council Member Rubalcava suggested restricting the income level to low-income and increasing the assistance loan amount. She explained that home ownership is a pathway out of poverty and noted that with rent increases, purchasing a home would allow lower-income populations to manage their outcomes. She suggested educating people on the 3% interest that compounds or implementing a grant forgiveness program. She requested that staff explore alternative funding options for the program beyond the Affordable Housing Bond, including the use of LPMR (Lease Payment Measurement Revenues).
Director Ruiz-Stepter clarified that the bond would be through a Statewide initiative and not through the City or County.
Council Member Balius expressed his support for the proposed funding for the Build More Homes Initiative. He highlighted the First-Time Homebuyers Program, but noted that the proposed $50,000 loan would not be sufficient in the current market.
Director Ruiz-Stepter explained that the amount was developed based on feedback from real estate agents. She added that funds from the Permanent Local Housing Allocation Program can be used for the First-Time Homebuyers Program if the allocation from the Housing Trust Fund has already been exhausted. She noted that staff would continue to look for additional programs to continue to grow the program.
In response to Council Member Balius, Director Ruiz-Stepter shared that $9.5 million dedicated to the Build More Homes Initiative would be used over time. She explained that the funds would contribute to developments in progress. She added that staff utilizes other funds, including Tax Credit Allocations which become available annually. She noted that the funds would earn interest and grow as part of the Housing Trust. She shared that the same principles apply to the First-Time Homebuyers Program.
Council Member Balius suggested applying the funds into an investment.
Council Member Kurtz requested information on the City’s gap financing for projects like Miraflores and Finamore.
City Council Minutes of May 29, 2025
Director Ruiz-Stepter shared that the gap financing was $5 million and $6 million, respectively, based on construction costs. She added that future gap financing would range from $6 million to $8 million based on construction costs.
In response to Council Member Kurtz, Director Ruiz-Stepter clarified that staff intend to use the funds in combination with other funding. She provided an example of funding provided by the Orange County Housing Trust Fund, which requires that the funds be applied only to Orange County residents. She explained that the City would control each unit with its own funding.
In response to Council Member Kurtz, Director Ruiz-Stepter explained that if a project exceeds the available funding in the program, staff would return to the City Council to seek approval to use the reserve funding. She added that there are acquisition opportunities and the fund would allow staff to acquire more sites.
Council Member Kurtz recommended setting aside reserve funds for additional projects.
In response to Council Member Leon, Director Ruiz-Stepter reported that there have been instances where additional funding is required and staff directs development partners to Cal Optima or the Orange County Housing Trust Fund for additional funding sources.
In response to Council Member Leon, Director Ruiz-Stepter reported that the annual report would provide an opportunity to check in on the programs’ status. She shared that if funds have been exhausted, staff can return to the City Council requesting funds from the reserve account or suggest a reallocation of funds from another account.
Council Member Leon expressed concern over funds remaining in a reserve account if they could be used for other programs. He requested additional clarification on staff returning to the City Council to allocate the remaining reserve funds.
Director Ruiz-Stepter confirmed staff would provide additional information while presenting the annual report. She noted that staff could return as a need arises.
Council Member Leon suggested allocating $6 million to the Build More Homes program and $6 million to the First-Time Homebuyers Program, with the remaining funds designated to the reserve account.
Mayor Pro Tem Meeks supported an annual report within six months and an update on the First-Time Homebuyers Program.
Director Ruiz-Stepter requested additional time to prepare the report. She noted that staff require time to create the loan documents and to build relationships with lending institutions.
Mayor Pro Tem Meeks confirmed the annual report would be presented in a year.
Mayor Aitken commented that the City Council can receive updates on the program. She echoed Council Member Balius’ comments about the funds sitting in an account and Council Member Kurtz’s comments about urgent uses for the funds for any upcoming projects. She shared that any funding from the ATID would provide an opportunity to support programs. She inquired if staff have reached out to Resort partners on potential partnerships.
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Director Ruiz-Stepter shared that language was included to allow the Trust Fund, through a sub- account, to receive additional funds. She shared that the next step would be for staff to work with employers to discuss the availability of the programs.
Mayor Aitken highlighted Disney’s credit union Partners and their competitive home loans and USAA for veterans.
Council Member Rubalcava suggested NeighborWorks Orange County as a resource for issuing loans. Director Ruiz-Stepter shared that staff ahs contacted NeighborWorks. She noted that they provide homebuyer counseling and offer a $25,000 down payment assistance program.
Council Member Rubalcava requested that staff work with the Communications team to highlight the programs to residents, realtors, and realtor associations.
MOTION: Mayor Pro Tem Meeks moved to approve the program guidelines and allocation plan for the Anaheim Local Housing Trust Fund, as amended, with a revision to include $5,000,000 toward Build More Home Initiatives, $5,000,000 towards the First-Time Homebuyers Program, and $4,500,000 towards a reserve fund, seconded by Mayor Aitken. ROLL CALL VOTE: AYES – 7 (Mayor Aitken and Council Member Meeks, Balius, Leon, Rubalcava, Kurtz, and Maahs); NOES – 0.
Motion carried.
REPORT ON CLOSED SESSION ACTIONS: City Attorney Robert Fabela reported that all items were heard with no reportable action.
PUBLIC COMMENTS (non-agenda items): None
COUNCIL AGENDA SETTING: None
ADJOURNMENT: With no further business before the Council, Mayor Aitken adjourned the City Council meeting at 9:29 p.m., in memory of Robert Thill.
Respectfully submitted,
Theresa Bass, CMC
City Clerk