VISIT ANAHEIM SUBCONTRACTOR AGREEMENTS APPROVED BY THE EXECUTIVE
DIRECTOR OF CONVENTION, SPORTS, AND ENTERTAINMENT
JULY 2025
Date Contracting Entity Services Amount
7/21/25 Miles Partnership The investment will be allocated across three distinct and complementary media platforms to maximize reach,
engagement, and conversion throughout the travel
planning journey. The media buy will include placements with the Hopper, Reddit, and Steller to inspire, educate, and convert high-intent travelers—driving incremental
room nights, and amplifying economic impact for Anaheim by attracting new audiences and increasing the likelihood of booking travel.
$180,000
7/24/25 Ad+genuity Ad+Genuity is a digital media partner whose people-based data and AI capabilities have driven significant success for the Here We Go (leisure) campaign. The new plan adds
video tactics to enhance reach and storytelling, driving visitation and resulting in a high return on ad spend. The company will provide high-level reporting metrics like
impressions and engagement.
$200,000
Per the Amended and Restated Agreement with Visit Anaheim, effective June 13, 2025, Visit Anaheim will request and secure the City’s written consent to enter into any contract with any subcontractor for services if the subcontract amount exceeds $150,000 either in an individual contract amount or in an aggregate amount paid to a subcontractor as calculated on annual calendar year basis.