VISIT ANAHEIM SUBCONTRACTOR AGREEMENTS APPROVED BY THE EXECUTIVE
DIRECTOR OF CONVENTION, SPORTS, AND ENTERTAINMENT
AUGUST 2025
Date Contracting Entity Services Amount
8/8/25 Epsilon (Luxury & Leisure
Campaigns)
The plan will incorporate video tactics to enhance reach and storytelling for new visitors, as well as media display ads, to drive visitation. The company will provide a report that includes high-level reporting metrics, including but not limited to impressions and engagement.
$390,000
8/14/25 Expedia Group Digital co-op marketing campaign for Fall/Winter 2025 to drive hotel room nights for Tourism Improvement District partner hotels. The company will provide reports including room nights impressions, and hotel gross bookings.
$250,000
8/28/25 Ad+Genuity (Luxury &
Leisure Campaigns)
The plan will incorporate rich media alongside video and standard display tactics to enhance reach and storytelling for new visitors. The company will provide a report that includes high-level reporting metrics, including but not limited to impressions and engagement.
$250,000
Per the Amended and Restated Agreement with Visit Anaheim, effective June 13, 2025, Visit Anaheim will request and secure the City’s written consent to enter into any contract with any subcontractor for services if the subcontract amount exceeds $150,000 either in an individual contract amount or in an aggregate amount paid to a subcontractor as calculated on annual calendar year basis.