CITY OF ANAHEIM
Anaheim Tourism Improvement District (ATID) Advisory Board
MINUTES
April 17, 2025 – 2:00 p.m.
BOARD MEMBERS PRESENT: Tom Morton, Brittney Malenofski, Mike Waterman, Tina Riley, Rhanda Richardson, Ruby
Barrameda
BOARD MEMBERS ABSENT: Debbie Moreno
STAFF PRESENT: Taylor Griffin, City Administration
Artin Berjikly, Ethics Officer, Assistant City
Attorney
GUESTS PRESENT: Christina Dawson, Visit Anaheim
David Hernandez, Convention, Sports &
Entertainment
Agenda Posting: A complete copy of the ATID Advisory Board agenda notice was posted on Monday, April 14, 2025, at 9:00 a.m. at Anaheim City Hall.
I. CALL TO ORDER
Chair Rhanda Richardson called the ATID Advisory Board meeting to order at 2:00 p.m. on Thursday, April 17, 2025.
II. ROLL CALL
Chair Rhanda Richardson called roll call. Board Member Debbie Moreno was not present at the meeting.
III. PUBLIC COMMENT
Chair Rhanda Richardson opened the public comment and called the first public commenter.
Marc Herbert spoke on public engagement and housing. Marc Herbert mentioned that public comments should be aligned with the agenda topics for the board meeting, there should video streaming, and improved speaker quality. Marc Herbert also spoke on the four state audit recommendations given to the City of Anaheim. Marc Herbert requested more information from Visit Anaheim to be made public and asked for follow-ups on budget items.
Anaheim Tourism Improvement District (ATID) Advisory Board April 17, 2025
There being no further public commenters, Chair Rhanda Richardson closed the public comment period.
IV. APPROVAL OF MINUTES FOR MARCH 12, 2025
Chair Rhanda Richardson asked for motion to approve the minutes. Board Member Mike Waterman offered a motion to approve the minutes for the March 12, 2025 meeting, seconded by Board Member Tom Morton AND MOTION CARRIED (Vote: 6-0; Absent: Board Member Debbie Moreno) that the ATID Advisory Board does hereby approve the minutes of the March 12, 2025 meeting.
V. REVIEW UPDATED VISIT ANAHEIM FY 2023/2024 DRAFT ANNUAL REPORT
Chrsitina Dawson presented the edits that were made to the Visit Anaheim 2023/2024 Draft Annual Report. Calculation fund balances were edited after confirming balances with the City of Anaheim and auditors.
Board Member Tom Morton introduced David Hernandez from the Anaheim Convention Sports & Entertainment department to discuss the efforts that were made to come to the final fund balances and made recommendations for the report.
Board Member Brittney Malenofski and Staff Artin Berjikly, clarified for the record that the Board could approve changes to be made to the report prior to being presented to the Anaheim City Council.
Board Member Ruby Barrameda asked if the December 31, 2024 numbers would be included in the report. Board Member Tom Morton clarified that the report follows the fiscal year and not the calendar year.
Board Member Ruby Barrameda requested to have the executive summary to include section titles.
Board Member Ruby Barrameda also requested to include locations where the events are being held.
Board Member Ruby Barrameda asked for clarification on what opportunities lost are and the difference between cancellations.
Board Member Ruby Barrameda asked for the actual amounts from 2024 to be included on the 2025 budget page.
Anaheim Tourism Improvement District (ATID) Advisory Board April 17, 2025
Board Member Ruby Barrameda asked for clarification from Visit Anaheim on their marketing campaigns with Expedia.
Pepe Avila with Visit Anaheim provided a response to Board Member Ruby Barrameda.
Board Member Tom Morton asked for clarification on the timeline of the annual report and the audit process.
Board Member Ruby Barrameda asked for more information on a program with South Korea and the Garden Grove Sister City.
Pepe Avila with Visit Anaheim provided a response to Board Member Ruby Barrameda.
Board Member Tom Morton motioned to approve the 2023/2024 Visit Anaheim Draft Annual Report with the edits requested by the Board, seconded by Board Member Mike Waterman, MOTION CARRIED (Vote: 6-0; Absent:
Board Member Debbie Moreno).
Staff Artin Berjikly outlined the Brown Act regulations for the Board.
VI. BOARD COMMENTS
Chair Rhanda Richardson opened board comments.
Board Member Tom Morton discussed the agreement with Visit Anaheim that would be presented to the Anaheim City Council for approval in May.
Board Member Ruby Barrameda requested to agendize the 2025 ATID budget from Visit Anaheim. Board Member Ruby Barrameda motioned to request to agendize an ATID specific budget from Visit Anaheim, seconded by Board Member Tom Morton, MOTION CARRIED (Vote: 6-0; Absent: Board Member Debbie Moreno).
Board Member Ruby Barrameda also requested to agendize a discussion on fund balances.
Board Member Ruby Barrameda motioned to agendize a discussion on a strategic plan for fund balances and reserve allocations from Visit Anaheim, seconded by Board Member Mike Waterman, MOTION CARRIED (Vote: 6- 0; Absent: Board Member Debbie Moreno).
Anaheim Tourism Improvement District (ATID) Advisory Board April 17, 2025
VII. ADJOURNMENT
There being no further business, the meeting adjourned at 2:49 p.m. to the next scheduled meeting on Thursday, July 17, 2025 at 2:00 p.m.