VISIT ANAHEIM SUBCONTRACTOR AGREEMENTS APPROVED BY THE EXECUTIVE
DIRECTOR OF CONVENTION, SPORTS, AND ENTERTAINMENT
NOVEMBER 2025
Per the Amended and Restated Agreement with Visit Anaheim, effective June 13, 2025, Visit Anaheim will request and secure the City’s written consent to enter into any contract with any subcontractor for services if the subcontract amount exceeds $150,000 either in an individual contract amount or in an aggregate amount paid to a subcontractor as calculated on annual calendar year basis.
Date Contracting Entity Services Amount
11/10/25 ROWE CREATIVE UNION ROWE will lead the creation and activation of a fully integrated marketing campaign that builds upon the newly established brand identity. In partnership with Visit
Anaheim, ROWE will identify key assets from the
comprehensive brand library to prioritize for campaign
development and rollout, providing direction and
templates for further application.
$150,000
* Click on the contracting entity’s name to view the fully executed agreement.