200 S. Anaheim Blvd.
Suite #733
Anaheim, CA 92805
Tel: (714) 765-5165
Fax: (714) 765-5164
www.anaheim.net
CITY COUNCIL AGENDA REPORT
City of Anaheim
CITY MANAGER’S OFFICE
DATE: MARCH 3, 2026
FROM: CITY MANAGER’S OFFICE
SUBJECT: ANAHEIM RESORT 2.0 URBAN DESIGN AND MOBILITY
VISIONING INITIATIVE – PROFESSIONAL SERVICES
AGREEMENT WITH GEHL STUDIO, INC.
ATTACHMENT (Y/N): YES ITEM # 01
GOVERNMENT CODE § 84308 APPLIES: NO
RECOMMENDATION:
That the City Council, by Motion:
1) Approve a Professional Services Agreement (“Agreement”) between the City of Anaheim and Gehl Studio, Inc., in an amount not to exceed $298,800, to conduct the Anaheim Resort 2.0 Urban Design and Mobility Visioning Initiative, for a term ending March 3, 2027 with two one-year optional renewals; and 2) Authorize and direct the City Manager to execute the Agreement and take any actions necessary to implement and administer the Agreement.
DISCUSSION:
In May 2025, Councilmembers Meeks, Maahs, and Campos Kurtz formed an ad hoc committee to further policy initiatives for the Anaheim Resort 2.0 initiative, focusing on the growth of the Anaheim Resort and its connection to the Platinum Triangle. At its subsequent meeting, the ad hoc committee recommended the city retain a professional urban design firm to facilitate stakeholder workshops to help generate new and bold ideas around growth and development, mobility, branding, and placemaking in the Anaheim Resort.
Staff prepared a Request for Qualifications (RFQ) for urban design services and received bids from five qualified design firms. A Technical Review Panel consisting of city staff and a representative from Visit Anaheim evaluated the submissions and selected three firms for interviews. Following interviews, the urban design firm, Gehl Studios Inc., was selected as the preferred consultant based on their broad international expertise in people- first urban design and mobility.
The proposed scope of work, developed in coordination with city staff, will include Gehl’s facilitation of two stakeholder workshops, the development of bold ideas and concepts on the topics of growth and development, branding and placemaking, as well as mobility in and around the Resort and connection to the Platinum Triangle. These efforts Anaheim Resort 2.0 Urban Design and Mobility Visioning Initiative – Professional Services Agreement with Gehl Studio Inc.
March 3, 2026
will culminate in the delivery of a graphic summary document. The proposed scope of work is $298,800. The initiative is expected to take approximately four months.
IMPACT ON BUDGET:
This initiative will have no impact on the General Fund. Funding will be provided by the Anaheim Tourism Improvement District (ATID) Transportation Fund (up to $150,000), the ATID Marketing Fund ($75,000), and the Convention, Sports and Entertainment Department Enterprise Fund ($75,000).
Respectfully submitted,
Ted White
Deputy City Manager
Attachment:
1. Agreement with Gehl Studio, Inc.