VISIT ANAHEIM SUBCONTRACTOR AGREEMENTS APPROVED BY THE EXECUTIVE
DIRECTOR OF CONVENTION, SPORTS, AND ENTERTAINMENT
March 2026
Per the Amended and Restated Agreement with Visit Anaheim, effective June 13, 2025, Visit Anaheim will request and secure the City’s written consent to enter into any contract with any subcontractor for services if the subcontract amount exceeds $150,000 either in an individual contract amount or in an aggregate amount paid to a subcontractor as calculated on annual calendar year basis.
Date Contracting Entity Services Amount
3/25/26 Tiger House Films Develop and produce a comprehensive suite of high- quality brand storytelling assets that serve as a
cornerstone of Visit Anaheim's brand relaunch and the
public expression of the destination's new identity. The investment delivers the core creative platform that powers Visit Anaheim’s brand relaunch and supports ongoing
destination marketing by providing a scalable, multi-year content library.
Tiger House Films' original contract, approved in February 2026, had a not-to-exceed amount of $333,000. Due to cost increases in casting, visual effects, equipment, music, and location fees, the not-to-exceed amount will need to increase to $370,000. $370,000
3/27/26 Rowe Creative Union Provide creative direction and related services to support the continued development and activation of Anaheim’s
evolving brand platform and integrated marketing
campaign.
Rowe Creative Union’s original contract, approved in November 2025, had a not-to-exceed amount of $150,000. This amendment will increase the not-to-exceed amount to $180,000.
$180,000
* Click on the contracting entity’s name to view the fully executed agreement.