1 Prepared for Apple Valley by Harness Strategy LLC In collaboration with Cardinal Communications Apple Valley Strategic Framework Decision Log
The following table documents the leadership recommendaƟons and Council decisions from the strategic planning sessions the week of July 20, 2026.
Topic Leadership Workshop Council DirecƟon Final Decision AcƟon Vision
Developed a combinaƟon
between three vision opƟons
with minor edits
Approved with wording change to
include “unique”
Apple Valley is a safe, unique and thriving highdesert community where quality of life comes first, shared experiences strengthen community,
and responsible growth creates opportuniƟes
for all residents to live, work, play and build
their futures.
Include updated vision
in strategic plan
Mission Not addressed
Revise Mission to beƩer reflect the
Town’s services and commitment to
providing a “beƩer way of life” as
follows:
Provide excepƟonal local services -
public safety, economic development,
recreaƟonal opportuniƟes, services
and ameniƟes – to enhance residents’
lives and provide a beƩer way of life.
TBD. Following Council Session, Harness
Strategy proposed the following 2 opƟons to
beƩer incorporate the breadth of Town
funcƟons and their impacts:
OpƟon 1 - Serve our community through
excepƟonal Town services, public safety,
thoughƞul planning, quality ameniƟes,
economic opportunity, and community
partnerships that enhance residents' lives and
create a beƩer way of life.
OpƟon 2 - Serve our community through
excepƟonal public service, responsible
stewardship, economic opportunity, and strong
Town Manager will
review and confirm
with leaders/staff.
NOTE OPTION: mission
can be shortened by
removing funcƟonal
examples
2 Prepared for Apple Valley by Harness Strategy LLC In collaboration with Cardinal Communications Topic Leadership Workshop Council DirecƟon Final Decision AcƟon community connecƟons to provide a beƩer way
of life.
Priority
Areas
Accepted all PrioriƟes with
some minor edits to
descripƟons – See notes
Accepted with minor edits to
descripƟons. Avoid the word
“government”; reinforce Apple valley’s
commitment to preserving character
in Growth priority area; ensure
developers, investors and local and
small businesses included in
descripƟon of economic growth
- Preserve Who We Are
- Protect What MaƩers Most
- Grow Thoughƞully
- Help Every GeneraƟon Thrive
Include minor revisions
to Priority Areas
descripƟons in the
strategic plan
Goal 1.1 No change No Change
Preserve and celebrate the unique character
that makes Apple Valley home
Goal 1.2 Add “inclusive” No Change
Foster an inclusive, welcoming, and connected
community where people feel they belong
Include updated goal
Goal 1.3 No change No Change
Enhance the beauty and appearance of our
community
Goal 1.4
Proposed adding a Town
workforce goal as part of
Apple Valley unique idenƟty
Supported
Include revised goal - Develop a Town
workforce that embodies Apple Valley's values
and delivers excepƟonal public service
Per Town Comments: Develop a “oneworkforce” that embodies Apple Valley's values and delivers excepƟonal public service
Include under Priority
#1
3 Prepared for Apple Valley by Harness Strategy LLC In collaboration with Cardinal Communications Topic Leadership Workshop Council DirecƟon Final Decision AcƟon Goal 2.1
Revise goal to ensure Apple
Valley remains THE safety
community…, not just “one
of”
No changes
Ensure Apple Valley remains the safest
community in the high desert
Include updated goal
Goal 2.2
Use “improve” instead of
“modernize” and “accessible’
instead of “mobile”
No changes
Maintain and improve the infrastructure that a
keeps our community safe, accessible, and
resilient
Include updated goal
Goal 3.1
Use “CulƟvate” instead of
“Build”
No changes CulƟvate a vibrant and resilient local economy Include updated goal Goal 3.2
Use “opƟons” instead of
“choices”
No changes
Expand housing opƟons that meet the needs of
current and future residents
Include updated goal
Goal 3.3
Replace “jobs” with
“employment and shorten
goal
Include “local talent” Increase local talent and employment opportuniƟes
Include updated goal
Goal 4.1
Remove examples of
healthcare services due to
lack of direct control
Reversed leadership recommendaƟon.
Include healthcare as it ranks high for
quality of life and residents expect
Town to facilitate addiƟon of services
Includes healthcare services in Priority Area
and goal descripƟon
Add back
Goal 4.2
Expand to “recreaƟonal
opportuniƟes” and shorten
goal to remove repeƟƟve
No Change
Expand recreaƟonal opportuniƟes and
community spaces that promote healthy living
Include updated goal
4 Prepared for Apple Valley by Harness Strategy LLC In collaboration with Cardinal Communications Topic Leadership Workshop Council DirecƟon Final Decision AcƟon concepts captured elsewhere
(connecƟon, quality of life)
KPIs
Delay unƟl finalizaƟon of
goals and recommend based
on data availability and
accuracy
Agreed
TBD to include in strategic plan or move to
implementaƟon
Propose and evaluate
KPIs