Arroyo Grande City Council
September 22, 2026

CITY COUNCIL MEETING

AGENDA SUMMARY

Tuesday, September 22, 2026, 6:00 p.m.

In person at:

Arroyo Grande City Council Chamber
215 E. Branch Street, Arroyo Grande, CA 93420
AND via Zoom at:
https://arroyogrande-org.zoom.us/webinar/register/WN_NRsyFrUIQ_6179_iBTyDVA Please click the link above to register to join the Zoom Meeting This City Council meeting is being conducted in a hybrid in-person/virtual format. Please be advised that while the City will endeavor to ensure these remote participation methods are available, the City does not guarantee that they will be technically feasible or work all the time. Further, the City reserves the right to terminate these remote participation methods (subject to Brown Act restrictions) at any time and for any reason. Members of the public may participate and provide public comment on agenda items during the meeting in person at the location identified above, by joining the Zoom meeting, or by submitting written public comments to the Clerk of the Council at [email protected]. Meetings will be broadcast live on Channel 20 and streamed on the City’s Website.

CLOSED SESSION:

None.

1. CALL TO ORDER

2. ROLL CALL

3. MOMENT OF REFLECTION

4. FLAG SALUTE

5. AGENDA REVIEW

5.a Closed Session Announcements
None.

5.b Ordinances read in title only
None.

6. SPECIAL PRESENTATIONS

6.a Honorary Proclamation Declaring October 2026 as "National Community Planning Month"

6.b Waste Connections Presentation

6.c City Manager Communications
(DOWNING)
Recommended Action:

Receive correspondence/comments as presented by the City Manager and Provide direction, as necessary.

7. CITY COUNCIL REPORTS

7.a MAYOR RAY RUSSOM:

1. Audit Committee

2. California Joint Powers Insurance Authority (CJPIA)

3. Five Cities Fire Authority JPA Board

4. San Luis Obispo County Mayor's Meeting

5. South San Luis Obispo County Sanitation District (SSLOCSD)

6. Other

7.b MAYOR PRO TEM MARAVIGLIA:

1. Five Cities Fire Authority JPA Board

2. Visit SLO CAL Advisory Board

3. Other

7.c COUNCIL MEMBER GUTHRIE:

1. Integrated Waste Management Authority Board (IWMA)

2. REACH Economic Development Roundtable

3. Other

7.d COUNCIL MEMBER SECREST:

1. Air Pollution Control District (APCD)

2. Homeless Services Oversight Council (HSOC)

3. South County Chambers of Commerce Governmental Affairs Committee

4. Other

7.e COUNCIL MEMBER LOE:

1. Council of Governments/Regional Transit Authority (SLOCOG/SLORTA)

2. County Water Resources Advisory Committee (WRAC)

3. Zone 3 Water Advisory Board

4. Other

8. COMMUNITY COMMENTS AND SUGGESTIONS
This public comment period is an invitation to members of the community to present issues, thoughts, or suggestions on matters not scheduled on this agenda. Comments should be limited to those matters that are within the jurisdiction of the City Council. Members of the public may provide public comment in-person or remotely by registering and joining the Zoom meeting utilizing the link provided below. Once in the meeting, please use the “raise hand” feature to indicate your desire to provide public comment.
• Click the link below to register to join the webinar: https://arroyograndePage 2 of 117 org.zoom.us/webinar/register/WN_NRsyFrUIQ_6179_iBTyDVA
After registering, you will receive a confirmation email containing information about joining the webinar.
•
Please be advised that while the City will endeavor to ensure these remote participation methods are available, the City does not guarantee that they will be technically feasible or work all the time.

Further, the City reserves the right to terminate these remote participation methods (subject to Brown Act restrictions) at any time and for any reason. Please attend in person or submit your comment via email to the City Clerk by 2:00 p.m. the day of the meeting to have it included as part of the record.

The Brown Act restricts the Council from taking formal action on matters not published on the agenda. In response to your comments, the Mayor or presiding Council Member may:
• Direct City staff to assist or coordinate with you.
• A Council Member may state a desire to meet with you.

It may be the desire of the Council to place your issue or matter on a future Council agenda.
•
Please adhere to the following procedures when addressing the Council:
• Comments should be limited to 1 minute or less.

Your comments should be directed to the Council as a whole and not directed to individual Council members.
•
Slanderous, profane or personal remarks against any Council Member or member of the audience shall not be permitted.
•

9. CONSENT AGENDA
The following routine items listed below are scheduled for consideration as a group. The recommendations for each item are noted. Any member of the public who wishes to comment on any Consent Agenda item may do so at this time. Any Council Member may request that any item be withdrawn from the Consent Agenda to permit discussion or change the recommended course of action. The City Council may approve the remainder of the Consent Agenda on one motion.

9.a Approval of Minutes
(MATSON)
Recommended Action:

Approve the minutes of the Regular City Council Meeting of September 8, 2026, as submitted.

9.b Cash Disbursement Ratification
(SCHOTBORGH)
Recommended Action:

Review and ratify the attached listing of cash disbursements for the period of August 16 through August 31, 2026.

9.c Adoption of a Public Meeting Technology Disruption Policy

(MATSON)
Recommended Action:
1) Adopt a Resolution adopting a Public Meeting Technology Disruption Policy; and 2) Determine that adopting the Resolution is not a project subject to the California Environmental Quality Act pursuant to State CEQA Guidelines, §§ 15060, subd. (c)(2)-(3), 15378 because it will not result in a direct or reasonably foreseeable indirect physical change in the environment.

9.d General Plan Update Progress Report – September 2026 (RICE)
Recommended Action:

Receive and file a progress report on the Comprehensive General Plan Update.

10. PUBLIC HEARINGS
None.

11. BUSINESS ITEMS

11.a Fiscal Year 2025-26 Tourism Marketing Report
(BOHLKEN)
Recommended Action:

Receive and file the Fiscal Year (FY) 2025-26 Visit Arroyo Grande Annual Marketing Report forwarded by the Arroyo Grande Tourism Business Improvement District (AGTBID) Advisory Board.

11.b 2027 Roost and Rhythm Music Festival
(BOHLKEN)
Recommended Action:
1) Adopt a Resolution approving the proposed 2027 Roost and Rhythm Music Festival concept as a three-day event planned for June 11–13, 2027, approving the Tourism Enhancement Event Sponsorship program, approving the City’s participation as a cosponsor of the event, and authorizing the City Manager to execute an event services agreement contract with En Fuego Enterprises, Inc. for the event, subject to any minor, technical, or non-substantive changes as approved by the City Manager in consultation with the City Attorney; and
2) Find this action exempt from the California Environmental Quality Act (CEQA) pursuant to Section 15304 of the CEQA Guidelines.

12. COUNCIL COMMUNICATIONS
Any Council Member may ask a question for clarification, make an announcement, or report briefly on his or her activities. In addition, subject to Council policies and procedures, Council Members may request staff to report back to the Council at a subsequent meeting concerning any matter or request that staff place a matter of business on a future agenda. Any request to place a matter of business for original consideration on a future agenda requires the concurrence of at least two other Council Members.

13. ADJOURNMENT

All staff reports or other written documentation, including any supplemental material distributed to a majority of the City Council within 72 hours of a regular meeting, relating to each item of business on the agenda are available for public inspection during regular business hours in the City Clerk’s office, 300 E. Branch Street, Arroyo Grande. If requested, the agenda shall be made available in appropriate alternative formats to persons with a disability, as required by the Americans with Disabilities Act. To make a request for disability-related modification or accommodation, contact the Legislative and Information Services Department at 805-473-5400 as soon as possible and at least 48 hours prior to the meeting date.

This agenda was prepared and posted pursuant to Government Code Section 54954.2 Agenda reports can be accessed and downloaded from the City’s website at www.arroyogrande.org If you would like to subscribe to receive email or text message notifications when agendas are posted, you can sign up online through the “Notify Me” feature.

City Council Meetings are streamed live on the City’s Website and recorded for replay on Arroyo Grande’s Government Access Channel 20.

Item 6.a.

Welcome to Waste Connections!
Zach Zimmerman
Municipal Outreach Coordinator
San Luis Obispo
• Which materials go in which bin?
• Where do materials go next?
• What’s happening in California that
will affect the solid waste industry?

Item 6.b.

We create unique franchise
agreements with each location
we serve.

These range in length and contain
location specific elements unique
to each city or CSD.

Franchise agreements are
established over months by
working together with our team,
city staff and public input.

Item 6.b.

Hauling (trucks)
San Luis Garbage
South County Sanitary
Morro Bay Garbage
Mission Country Disposal
Coastal Rolloff
Disposal and Recovery
(landfill and recycling)
Chicago Grade Landfill
Cold Canyon Landfill
Santa Maria Transfer Station
Materials Recovery Facility
“MRF” (at Cold Canyon)
Organics
(food scraps/green waste)
Kompogas
Anerobic Digestor
independent partnership

Item 6.b.

Meet the “MRF”!
Materials Recovery Facility
200 tons each weekday
on average, about 75% of
which (300,000 pounds!)
is diverted from the
landfill.

Item 6.b.

And the effects
of daily
contamination…
One of
many
“screens”
we use…

Item 6.b.

A few other MRF technologies at work…

Item 6.b.

Bailing is the last step before storage and transport.

Item 6.b.

1. The MRF

2. Aluminum: KY

3. Steel Cans: OR

4. PET Plastic (#1): CA

5. HDPE (#2 Color): NV

6. HDPE (#2, Natural): BC

7. Paper/Cardboard: Asia

8. Glass: CA
Once the material is baled, it is
shipped via a third-party
processor who ensures the
materials are made into new
items .

Item 6.b.

A
word
about
batteries…

Item 6.b.

E-Waste
Laptops, televisions, cell phones, etc.

Collection Locations (business hours)
• Cold Canyon Landfill
• Chicago Grade Landfill
also
• Nipomo HHW, HR HHW, CSLO HHW (coming soon)
• Local Electronics Retailers (Staples, Best Buy, etc.) Household Hazardous Waste
Paints, solvents, batteries, etc.

Collection Locations (hours vary)
• Cold Canyon Landfill *HOURS JUST INCREASED*
• Chicago Grade Landfill
• Heritage Ranch CSD
• Nipomo HHW Facility
• Morro Bay HHW Facility
• Paso Robles Landfill
In partnership with IWMA, we collected
~1.3 million lbs. of HHW in 2024 alone!
Batteries are VERY FlammableReturn them to any battery retailer, or to an HHW facility.

Item 6.b.

SB 54:

Extended Producer
Responsibility Act
Final plan expected Oct. 2026
Effective January 1, 2027
SB 707:

Textile Recovery Act
Final plan expected 2028
Effective July 1, 2030
Other 2026 bills regarding
safety and clarity in the
solid waste stream:
• Vapes
• Nitrous Oxide Containers
• Truth in Labeling

Item 6.b.

Details coming soon! Page 18 of 117
Item 6.b.

[email protected]
(805) 634-9876
Instagram:
@WasteConnectionsSLO
Facebook:
@Waste Connections – San Luis Obispo
Visit the Waste Wizard at SanLuisGarbage.com:

Download our Recycle Right SLO County App:

Can we answer
any questions?

Item 6.b.

Item 9.a.

ACTION MINUTES

REGULAR MEETING OF THE CITY COUNCIL
September 8, 2026, 6:00 p.m.

Hybrid City Council Chamber/Virtual Zoom Meeting
215 East Branch Street, Arroyo Grande
Council Members Present: Mayor Caren Ray Russom, Mayor Pro Tem Jamie Maraviglia, Council Member Jim
Guthrie, Council Member Kate Secrest,
Council Member Aileen Loe
Staff Present: City Clerk Jessica Matson, City Attorney Isaac Rosen, City Manager Matthew Downing,
Assistant City Manager/Public Works Director
Bill Robeson, Community Development
Director Krystin Rice, Assistant Planner
Patrick Holub, Chief of Police David Culver,
Police Officer Jonathan Smiley, City Engineer
Shannon Sweeney, Fire Chief Scott Hallett
This meeting was conducted in a hybrid in-person/virtual format. _____________________________________________________________________

1. CALL TO ORDER
Mayor Ray Russom called the Regular City Council Meeting to order at 6:00 p.m.

2. ROLL CALL
City Clerk Matson took roll call.

3. MOMENT OF REFLECTION

4. FLAG SALUTE
Mayor Ray Russom led the flag salute.

5. AGENDA REVIEW

5.a Closed Session Announcements
None.

5.b Ordinances read in title only
None.

CITY COUNCIL REGULAR MEETING MINUTES
SEPTEMBER 8, 2026
PAGE 2
2 Item 9.a.

6. SPECIAL PRESENTATIONS

6.a Introduction and Oath of Office - Officer Jonathan Smiley This Item was heard after Item 6.b.

Chief Culver introduced Officer Jonathan Smiley and highlighted his educational and professional experience. City Clerk Matson administered the Oath of Office. A badge pinning followed. Officer Smiley addressed the Council.

No action was taken on this Item.

6.b City Manager Communications
City Manager Downing provided updates regarding Summer Concerts in the Park continuing Sunday; General Plan Update draft EIR comment period; Zone 0 Defensible Space Regulations do not apply within the city; the City is holding two informational town hall meetings regarding measures on the November ballot with the first meeting this Thursday regarding Measure C-26 Cannabis Business Tax.

No action was taken on this item.

7. CITY COUNCIL REPORTS
None.

Reports are made during the Second Council Meeting each month.

8. COMMUNITY COMMENTS AND SUGGESTIONS
Mayor Ray Russom invited public comment. Speaking from the public was Glenn Martin. No further public comments were received.

9. CONSENT AGENDA
Mayor Ray Russom asked the Council if there were any questions or any items to be pulled from the consent agenda for further discussion. There were none.

Mayor Ray Russom invited public comment. Speaking from the public were Chris Stroman, Michael Kay, Brandon Butler. No further public comments were received. City Manager Downing responded to questions from the public.

City Manager Downing responded to questions from Council.

Council commented on Item 9e.

Moved by Mayor Pro Tem Maraviglia
Seconded by Council Member Secrest
Approve Consent Agenda Items 9.a. through 9.e., with the recommended courses of action.

CITY COUNCIL REGULAR MEETING MINUTES
SEPTEMBER 8, 2026
PAGE 3
3 Item 9.a.

AYES (5): Mayor Pro Tem Maraviglia, Council Member Secrest, Council Member Guthrie, Council Member Loe, and Mayor Ray Russom
Passed (5 to 0)

9.a Approval of Minutes
Approved the minutes of the Regular City Council Meeting of August 25, 2026, as submitted.

9.b Cash Disbursement Ratification
Reviewed and ratified the listing of cash disbursements for the period of August 1 through August 15, 2026.

9.c Statement of Investment Deposits for July 2026
Received and filed the report listing investment deposits of the City of Arroyo Grande as of July 31, 2026, as required by Government Code Section 53646(b).

9.d Biennial Review and Amendment of Conflict of Interest Code Adopted a Resolution entitled: "A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF

ARROYO GRANDE APPROVING AN AMENDED CONFLICT OF INTEREST CODE FOR DESIGNATED POSITIONS".

9.e Support for the City of Paso Robles Proposal for Emergency Medical Services Adopted a Resolution entitled: "A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF

ARROYO GRANDE EXPRESSING SUPPORT FOR THE CITY OF PASO ROBLES IN

SUBMITTING A PROPOSAL FOR THE SAN LUIS OBISPO COUNTY EMERGENCY MEDICAL SERVICES CONTRACT".

10. PUBLIC HEARINGS

10.a Modification of an Open Space Easement Located at 420 Canyon Way Community Development Director Rice introduced the Item. Associate Planner Holub presented the Item and responded to questions from Council.

Mayor Ray Russom opened the public hearing. Upon hearing no public comments, Mayor Ray Russom closed the public hearing.

Moved by Mayor Pro Tem Maraviglia
Seconded by Council Member Guthrie
1) Adopted a Resolution entitled: "A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF ARROYO GRANDE APPROVING PLOT PLAN REVIEW CASE NO. 26-008 FOR A MODIFIED OPEN SPACE AGREEMENT LOCATED AT 420 CANYON WAY; APPLIED FOR BY ANDREW AND JEANNETT GIBSON"; and

CITY COUNCIL REGULAR MEETING MINUTES
SEPTEMBER 8, 2026
PAGE 4
4 Item 9.a.
2) Determined that this project is categorically exempt from review under the California Environmental Quality Act pursuant to Section 15305 of the CEQA Guidelines regarding minor alterations in land use limitations that do not result in any changes in land use or density.

AYES (5): Mayor Pro Tem Maraviglia, Council Member Guthrie, Council Member Loe, Council Member Secrest, and Mayor Ray Russom
Passed (5 to 0)

11. BUSINESS ITEMS
None.

12. COUNCIL COMMUNICATIONS
Council Member Secrest shared information regarding ECOSLO's Creeks to Coast Cleanup on September 19th.

Council Member Loe also shared information regarding the Creeks to Coast Cleanup and shared an update regarding the recent RTA Board Meeting.

13. ADJOURNMENT
There being no further business to come before the City Council, Mayor Ray Russom adjourned the meeting at 6:36 p.m.
_________________________
Caren Ray Russom, Mayor
ATTEST:
_________________________
Jessica Matson, City Clerk

Item 9.b.

MEMORANDUM
TO: City Council
FROM: Megan Schotborgh, Interim Director of Administrative Services SUBJECT: Cash Disbursement Ratification
DATE: September 22, 2026
RECOMMENDATION:

Review and ratify the attached listing of cash disbursements for the period of August 16 through August 31, 2026.

IMPACT ON FINANCIAL AND PERSONNEL RESOURCES:

There is a $1,569,862.25 fiscal impact for the period of August 16 through August 31, 2026, that includes the following items:
 Accounts Payable Checks $1,007,937.62
 Payroll & Benefit Checks $561,924.63
BACKGROUND:

Cash disbursements are made weekly based on the submission of all required documents supporting the invoices submitted for payment. Prior to payment, Administrative Services staff review all disbursement documents to ensure that they meet the approval requirements adopted in the Municipal Code and the City’s Purchasing Policies and Procedures Manual.

ANALYSIS OF ISSUES:

The attached listing represents the cash disbursements required for normal and usual operations during the period. The disbursements are accounted for in the FY 2025-26 and FY 2026-27 budget.

ALTERNATIVES:

The following alternatives are provided for the Council’s consideration:

1. Approve staff’s recommendation;

2. Do not approve staff’s recommendation; or

3. Provide other direction to staff.

Item 9.b.

City Council
Cash Disbursement Ratification
September 22, 2026

ADVANTAGES:
 The Administrative Services Department monitors payments of invoices for accountability, accuracy, and completeness using standards approved by the City Council.
 Invoices are paid in a timely manner to establish goodwill with merchants.  Discounts are taken where applicable.

DISADVANTAGES:

There are no disadvantages identified in this recommendation.

ENVIRONMENTAL REVIEW:

Ratifying the cash disbursements is not a project subject to the California Environmental Quality Act (“CEQA”) because it has no potential to result in either a direct, or reasonably foreseeable indirect, physical change in the environment. (State CEQA Guidelines, §§ 15060, subd. (c)(2)-(3), 15378.)
PUBLIC NOTIFICATION AND COMMENTS:

The Agenda was posted at City Hall and on the City’s website in accordance with Government Code Section 54954.2.

ATTACHMENTS:

1. August 16 through August 31, 2026 – Accounts Payable Check Register

2. August 21, 2026 – Payroll & Benefit Check Registers

City of Arroyo Grande

INV GROUP PUBLICATION LIST
Report generated: 09/11/2026 19:25
User: mschotborgh
Program ID: appdwarr

INV GROUP RANGE:08162026TO 08312026 DATES: 07/01/26 TO 06/30/27

ACCOUNT

VENDOR NAME AMOUNT
100 1111 ACCOUNTS RECEIVABLE - FCFA
AMAZON CAPITAL SERVICES 592.14
CIO SOLUTIONS LP 3,755.20
HEALTH AND HUMAN RESOURCE CTR 49.41
100 1202 INVENTORY-GAS & OIL
TROJAN PETROLEUM INC 5,927.47
100 2206 DEPOSITS-COMMERCIAL BLDG.

ONE TIME PAY 208.00
10004000 4050 BUSINESS LICENSE TAX
DIVIS. OF THE STATE ARCHITECT 61.46
ONE TIME PAY REFUND 889.00
10004000 4605 SPEC.INT.CLASSES
DAVID, STACEY 380.00
ONE TIME PAY 2,925.00
TARASEVIC, MORISSA 185.00
WALKER, TINA 185.00
WORSHAM, MARIE 205.00
10004000 4771 COUNTY TMD ASSESSMNT ADMIN FEE
VISIT SLO CAL -636.98
10014002 5301 ADVERTISING
NEW TIMES 124.00
10014003 5304 PROFESSIONAL SERVICES
BEST BEST & KRIEGER LLP 40,221.70
10014003 5327 SERVICES-LITIGATION NON-INSUR.

ADAMSKI MOROSKI MADDEN 314.50
10014099 5132 DENTAL INSURANCE
DELTA DENTAL 2,518.72
10014099 5133 VISION INSURANCE
VISION SERVICE PLAN 626.96
10014101 5303 CONTRACTUAL SERVICES
CRISP IMAGING 356.80
DATAPROSE LLC 744.34
TOWNSEND PUBLIC AFFAIRS INC 10,800.00
TRIPEPI SMITH 4,602.50
10014102 5255 SPECIAL DEPARTMENT SUPPLIES
BOONE PRINTING & GRAPHICS INC 1,130.44
BURDINE PRINTING 132.89
10014110 5303 CONTRACTUAL SERVICES
LIEBERT, CASSIDY, WHITMORE 182.37
PUBLIC SECTOR PERSONNEL CONSUL 14,000.00
10014110 5316 JOB RECRUITMENT EXPENSE
ONE TIME PAY 513.40
10014120 5201 SUPPLIES-OFFICE
AMAZON CAPITAL SERVICES 52.31
10014120 5303 CONTRACTUAL SERVICES
HDL COREN & CONE 795.00
R3 CONSULTING GROUP INC 10,000.00
RAFTELIS FINANCIAL CONSULTANTS 5,000.00
ROBERT HALF 2,976.62
10014140 5303 CONTRACTUAL SERVICES
CHARTER COMMUNICATIONS 2,050.00
CIO SOLUTIONS LP 24,748.26
Attachment 1

City of Arroyo Grande

INV GROUP PUBLICATION LIST
Report generated: 09/11/2026 19:25
User: mschotborgh
Program ID: appdwarr

INV GROUP RANGE:08162026TO 08312026 DATES: 07/01/26 TO 06/30/27

ACCOUNT

VENDOR NAME AMOUNT
SAN LUIS POWERHOUSE 355.00
TOTAL COMMUNICATIONS SOLUTIONS 22.28
10014140 5602 MAINTENANCE-OFFICE EQUIPMENT
AMAZON CAPITAL SERVICES 368.28
10014140 5702 DATA PROCESSING EQUIPMENT
AMAZON CAPITAL SERVICES 1,323.94
10014145 5141 WORKERS COMPENSATION
LOCAL AGENCY WORKERS COMP. 3,919.67
10014145 5147 EMPLOYEE ASSISTANCE PROGRAM
HEALTH AND HUMAN RESOURCE CTR 197.64
10014145 5303 CONTRACTUAL SERVICES
AK & COMPANY 2,500.00
10014145 5401 UTILITIES
CHARTER COMMUNICATIONS 3,337.78
SOCALGAS 129.29
10014145 5403 TELECOMMUNICATIONS
AT & T 185.43
VERIZON WIRELESS 748.07
10014145 5553 RENT-BUILDINGS & LAND
ATLAS PERFORMANCE INDUSTRIES I 2,163.00
10014145 5555 BANK CHARGES
SAFEGUARD BUSINESS SYSTEMS 151.87
10024130 5148 BOOT ALLOWANCE
CARR'S BOOTS & WESTERN 195.74
10024130 5201 SUPPLIES-OFFICE
BOONE PRINTING & GRAPHICS INC 172.85
MINER'S ACE HARDWARE, INC 109.77
10024130 5303 CONTRACTUAL SERVICES
BEST BEST & KRIEGER LLP 1,585.35
10034201 5255 SPECIAL DEPARTMENT SUPPLIES
MINER'S ACE HARDWARE, INC 55.43
10034201 5272 PROTECTIVE/SAFETY CLOTHING
SKAGGS PUBLIC SAFETY UNIFORMS 2,317.98
TEMPLETON UNIFORMS LLC 276.70
10034201 5303 CONTRACTUAL SERVICES
FLEXTG LLC 158.91
OFFICE1 877.08
PARAMOUNT CLEANERS 447.25
VITAL RECORDS CONTROL 124.05
10034201 5315 PRE-EMPLOYMENT PHYSICALS
BELLA VISTA INVESTIGATIVE SVCS 2,750.00
10034201 5321 ANIMAL CONTROL SERVICES
ANIMAL SERVICES 46,683.25
10034201 5324 FORENSIC MANDATE SERVICES
SART PROGRAM 1,182.00
10034201 5328 TASK FORCE SERVICES
SLO COUNTY SHERIFF'S DEPT 20,000.00
10034201 5403 TELECOMMUNICATIONS
CHARTER COMMUNICATIONS 199.98
VERIZON WIRELESS 1,206.16
10034201 5502 TUITION & REIMBURSEMENT
DOHERTY, STEPHEN 1,995.00
Attachment 1

City of Arroyo Grande

INV GROUP PUBLICATION LIST
Report generated: 09/11/2026 19:25
User: mschotborgh
Program ID: appdwarr

INV GROUP RANGE:08162026TO 08312026 DATES: 07/01/26 TO 06/30/27

ACCOUNT

VENDOR NAME AMOUNT
10034201 5601 MAINTENANCE-VEHICLES
BOB'S EXPRESS WASH 370.00
SANTA MARIA MOTORCYCLES LLC 1,332.29
10034201 5608 GAS & OIL
JB DEWAR, INC 21.14
10034201 5615 JANITORIAL SERVICES
BRENDLER JANITORIAL SERVICE 500.00
10034204 5607 MAINTENANCE-COMPUTER SOFTWARE
MOTOROLA INC 1,449.92
10044420 5143 UNIFORM ALLOWANCE
PRUDENTIAL OVERALL SUPPLY 148.29
10044420 5255 SPECIAL DEPARTMENT SUPPLIES
AMAZON CAPITAL SERVICES 105.27
BRAND CREATIVE 84.50
10044420 5303 CONTRACTUAL SERVICES
ARROYO GRANDE IN BLOOM INC 750.00
10044420 5601 MAINTENANCE-VEHICLES
BOB'S EXPRESS WASH 13.00
10044420 5605 MAINTENANCE-GROUNDS
AMAZON CAPITAL SERVICES 678.71
10044421 5303 CONTRACTUAL SERVICES
BRENDLER JANITORIAL SERVICE 250.00
10044421 5504 PUBLIC RELATIONS
CASEY PRINTING, INC 15,222.00
10044421 5602 MAINTENANCE-OFFICE EQUIPMENT
DE LAGE LANDEN FINANCIAL SVCS 481.04
VERIZON WIRELESS 38.01
10044424 5251 SUPPLIES-RECREATION CLASSES
FIRST UNITED METHODIST 1,300.00
10044424 5257 SUPPLIES-SPORTS LEAGUES
LUCIA MAR UNIFIED SCHOOL DIST 1,327.47
THE TOP SHOP 777.75
10044424 5351 SERVICES-CLASSES
MANGIARDI, HEIDY 1,867.60
YOUTH TECH INC. 7,017.50
10044424 5352 SERVICES-LEAGUES
JUAREZ, SR, LARRY 300.00
MCELHENIE, MAVERICK SOUSA 439.40
MENDOZA, JESSE DAVID 253.50
TEAMSIDELINE.COM 1,099.00
10044424 5353 SERVICES-EVENTS
ADEPT EVENTS LLC 2,400.00
SCUDDER, STEPHEN 700.00
VENIA, MICHAEL 1,000.00
10054301 5255 SPECIAL DEPARTMENT SUPPLIES
AMAZON CAPITAL SERVICES 393.50
BRAND CREATIVE 35.00
10054301 5303 CONTRACTUAL SERVICES
MNS ENGINEERS INC 3,027.71
THE UPS STORE 54.62
WALLACE GROUP A CALIF CORP 8,977.08
10054301 5503 MEMBERSHIPS & SUBSCRIPTIONS
Attachment 1

City of Arroyo Grande

INV GROUP PUBLICATION LIST
Report generated: 09/11/2026 19:25
User: mschotborgh
Program ID: appdwarr

INV GROUP RANGE:08162026TO 08312026 DATES: 07/01/26 TO 06/30/27

ACCOUNT

VENDOR NAME AMOUNT
2NDNATURE SOFTWARE INC 9,649.80
10054301 5601 MAINTENANCE-VEHICLES
BOB'S EXPRESS WASH 84.00
NICK'S TELECOM 2,694.83
10054305 5143 UNIFORM ALLOWANCE
PRUDENTIAL OVERALL SUPPLY 81.49
10054305 5255 SPECIAL DEPARTMENT SUPPLIES
AMAZON CAPITAL SERVICES 161.97
MINER'S ACE HARDWARE, INC 105.44
10054305 5273 SMALL TOOLS
TCA TOOLS INC 482.42
10054305 5303 CONTRACTUAL SERVICES
NWESTCO LLC 225.00
10054307 5201 SUPPLIES-OFFICE
AMAZON CAPITAL SERVICES 261.98
10054307 5303 CONTRACTUAL SERVICES
SP MAINTENANCE SERVICES, INC 7,342.50
10054307 5601 MAINTENANCE-VEHICLES
BOB'S EXPRESS WASH 10.00
10054308 5143 UNIFORM ALLOWANCE
PRUDENTIAL OVERALL SUPPLY 79.86
10054308 5255 SPECIAL DEPARTMENT SUPPLIES
AMAZON CAPITAL SERVICES 45.37
10054308 5303 CONTRACTUAL SERVICES
BREZDEN PEST CONTROL, INC 5,473.00
PRUDENTIAL OVERALL SUPPLY 78.90
10054308 5604 MAINTENANCE-BUILDINGS
AMAZON CAPITAL SERVICES 775.48
JD ELECTRIC 330.00
10054308 5615 JANITORIAL SERVICES
BRENDLER JANITORIAL SERVICE 1,135.00
10054330 5143 UNIFORM ALLOWANCE
PRUDENTIAL OVERALL SUPPLY 75.09
10054330 5255 SPECIAL DEPARTMENT SUPPLIES
AMAZON CAPITAL SERVICES 30.82
10054330 5303 CONTRACTUAL SERVICES
ALPHA ELECTRICAL SERVICE 1,511.18
10054330 5605 MAINTENANCE-GROUNDS
AMAZON CAPITAL SERVICES 67.10
JD ELECTRIC 650.00
110 2107 PARS RETIREMENT
US BANK OF CALIFORNIA 32,813.18
110 2110 DENTAL INSURANCE
DELTA DENTAL 8,500.68
110 2113 LIFE INSURANCE
STANDARD INSURANCE CO 2,836.08
110 2114 GARNISHMENTS
COURT-ORDERED DEBT COLLECTIONS 150.88
SLO COUNTY SHERIFF'S CIVIL DIV 697.26
110 2115 FIRE EMPLOYEE DUES
FIVE CITIES PROF. FIREFIGHTERS 4,370.00
110 2116 POLICE ASSOCIATION DUES
Attachment 1

City of Arroyo Grande

INV GROUP PUBLICATION LIST
Report generated: 09/11/2026 19:25
User: mschotborgh
Program ID: appdwarr

INV GROUP RANGE:08162026TO 08312026 DATES: 07/01/26 TO 06/30/27

ACCOUNT

VENDOR NAME AMOUNT
ARROYO GRANDE POLICE ASSN 2,543.00
110 2117 DEFERRED COMPENSATION
ICMA RETIREMENT CORP PLAN ID 1 3,583.30
ICMA RETIREMENT CORP, PLAN ID 53,281.27
110 2118 S.E.I.U. EMPLOYEE DUES
S.E.I.U. LOCAL 620 1,842.46
110 2119 VISION INSURANCE
VISION SERVICE PLAN 2,202.66
110 2125 PREPAID LEGAL SERVICE
LEGALSHIELD 43.90
110 2126 SUPPLEMENTAL INSURANCE
AFLAC INSURANCE 535.46
21114101 5330 CABLE CASTING EXPENSE
CHARTER COMMUNICATIONS 1,349.00
22064303 5143 UNIFORM ALLOWANCE
PRUDENTIAL OVERALL SUPPLY 98.07
22064303 5255 SPECIAL DEPARTMENT SUPPLIES
AMAZON CAPITAL SERVICES 90.96
22064303 5303 CONTRACTUAL SERVICES
SP MAINTENANCE SERVICES, INC 7,342.50
22064303 5601 MAINTENANCE-VEHICLES
BOB'S EXPRESS WASH 31.00
SANTA MARIA TIRE, INC 2,838.16
22064303 5603 MAINTENANCE-MACH & EQUIP
BERCHTOLD EQUIPMENT CO 37.21
22064303 5613 MAINTENANCE-STREETS & BRIDGES
AMAZON CAPITAL SERVICES 900.02
22654306 5554 REBATES
ONE TIME PAY 3,884.00
24014150 5301 ADVERTISING
COMMUNE COMMUNICATIONS CORP 14,550.00
WANDERLUST CONTENT STUDIO LLC 1,400.00
26014565 5303 CONTRACTUAL SERVICES
5 CITIES HOMELESS COALITION 5,557.91
35055453 7301 CONTRACT ADMIN/INSPECTION
TYLER TECHNOLOGIES INC 7,200.00
35055483 7001 CONSTRUCTION
ALPINE REFRIGERATION 73,430.00
35055485 7001 CONSTRUCTION
JD ELECTRIC 560.00
35055488 7001 CONSTRUCTION
AMAZON CAPITAL SERVICES 173.20
35055638 7001 CONSTRUCTION
NORTH COAST ENGINEERING INC 43,514.50
TRAFFIC MANAGEMENT PRODUCTS IN 2,123.17
35055658 7001 CONSTRUCTION
V. LOPEZ JR & SONS G.E.C. INC 106,508.08
35505080 7001 CONSTRUCTION
MAINLINE UTILITY COMPANY 3,800.00
NORTH COAST ENGINEERING INC 10,604.00
V. LOPEZ JR & SONS G.E.C. INC 225,625.00
61204000 4751 UTILITY BILLING
Attachment 1

City of Arroyo Grande

INV GROUP PUBLICATION LIST
Report generated: 09/11/2026 19:25
User: mschotborgh
Program ID: appdwarr

INV GROUP RANGE:08162026TO 08312026 DATES: 07/01/26 TO 06/30/27

ACCOUNT

VENDOR NAME AMOUNT
CITY OF GROVER BEACH 230.61
61254610 5143 UNIFORM ALLOWANCE
PRUDENTIAL OVERALL SUPPLY 75.09
61254610 5255 SPECIAL DEPARTMENT SUPPLIES
AMAZON CAPITAL SERVICES 585.75
BURT INDUSTRIAL SUPPLY INC 381.48
61254610 5273 SMALL TOOLS
BURT INDUSTRIAL SUPPLY INC 470.42
61254610 5303 CONTRACTUAL SERVICES
TUCKFIELD & ASSOCIATES 7,410.00
61254610 5555 BANK CHARGES
DATAPROSE LLC 279.23
61254610 5601 MAINTENANCE-VEHICLES
BOB'S EXPRESS WASH 100.00
640 2301 DEPOSIT RENTERS
ONE TIME PAY REFUND 847.54
64054710 5201 SUPPLIES-OFFICE
BURDINE PRINTING 6,092.59
64054710 5208 POSTAGE/MAILING
DATAPROSE LLC 3,844.00
64054710 5303 CONTRACTUAL SERVICES
DATAPROSE LLC 800.00
TRIPEPI SMITH 6,781.25
64054710 5315 PRE-EMPLOYMENT PHYSICALS
SIMPSON, BLAKE 140.00
64054710 5555 BANK CHARGES
DATAPROSE LLC 1,116.92
64054711 5303 CONTRACTUAL SERVICES
AUTOSYS LLC 890.00
64054712 5143 UNIFORM ALLOWANCE
PRUDENTIAL OVERALL SUPPLY 134.03
64054712 5255 SPECIAL DEPARTMENT SUPPLIES
BRAND CREATIVE 76.20
BRISCO MILL & LUMBER YARD 38.05
MINER'S ACE HARDWARE, INC 22.25
64054712 5273 SMALL TOOLS
BRISCO MILL & LUMBER YARD 59.80
MINER'S ACE HARDWARE, INC 44.55
64054712 5501 TRAVEL/CONFERENCE/TRAINING
SIMPSON, BLAKE 171.00
64054712 5601 MAINTENANCE-VEHICLES
BATTERY SYSTEMS 973.44
BOB'S EXPRESS WASH 174.00
64054712 5604 MAINTENANCE-BUILDINGS
MIER BROS LANDSCAPE PRODUCTS 290.36
TROESH COLEMAN PACIFIC, INC 791.51
64054712 5610 MAINTENANCE-LINES & PUMPS
FAMCON PIPE AND SUPPLY INC 1,587.30
ICONIX WATERWORKS (US) INC 371.54
MINER'S ACE HARDWARE, INC 170.78
761 2007 DUE TO COUNTY OF SLO
VISIT SLO CAL 31,849.23
Attachment 1

City of Arroyo Grande

INV GROUP PUBLICATION LIST
Report generated: 09/11/2026 19:25
User: mschotborgh
Program ID: appdwarr

INV GROUP RANGE:08162026TO 08312026 DATES: 07/01/26 TO 06/30/27

ACCOUNT

VENDOR NAME AMOUNT

TOTAL 1,007,937.62
** END OF REPORT - Generated by Megan Schotborgh **
Attachment 1

.

General Fund 491,769.95 5101 Salaries Full time 326,564.79 Streets Fund 21,432.87 5101 Volunteer Employee Retirement - Sewer Fund 18,191.71 5102 Salaries Part-Time - PPT 2,808.74 Water Fund 30,530.10 5103 Salaries Part-Time - TPT 11,567.73 561,924.63 5105 Salaries OverTime 36,682.15
5106 Salaries Strike Team OT -
5107 Salaries Standby 2,339.10
5108 Holiday Pay 5,980.97
5109 Sick Pay 4,201.76
Administrative Services - 5110 Annual Leave Buyback -
Information Services - 5111 Vacation Buyback -
Community Development - 5112 Sick Leave Buyback -
Police 35,250.29 5113 Vacation Pay 6,519.24
Public Works - Maintenance 678.83 5114 Comp Pay 1,864.71 Public Works - Enterprise 753.03 5115 Annual Leave Pay 16,209.72 Recreation - Administration - 5116 Salaries - Police FTO 384.78 Recreation - Special Events - 5121 PERS Retirement 41,944.88 36,682.15 5122 Social Security 31,362.66
5123 PARS Retirement 209.74
5126 State Disability Ins. 5,317.47
5127 Deferred Compensation 2,062.44
5131 Health Insurance 58,498.06
5132 Dental Insurance 3,030.72
5133 Vision Insurance 759.89
5134 Life Insurance 392.72
5135 Long Term Disability 463.33
5137 Leave Payouts -
5142 Unemployment Insurance -
5143 Uniform Allowance 114.41
5144 Car Allowance 1,186.00
5146 Council Expense -
5147 Employee Assistance -
5148 Boot Allowance -
5149 Motor Pay 6.12
5150 Bi-Lingual Pay 200.00
5151 Cell Phone Allowance 1,252.50
561,924.63
OVERTIME BY DEPARTMENT:

CITY OF ARROYO GRANDE

DEPARTMENTAL LABOR DISTRIBUTION

PAY PERIOD
07/31/26 - 08/13/26
8/21/2026

BY FUND BY ACCOUNT
Attachment 2

Item 9.c.

MEMORANDUM
TO: City Council
FROM: Jessica Matson, Director of Legislative & Information Services/ City Clerk
SUBJECT: Adoption of a Public Meeting Technology Disruption Policy DATE: September 22, 2026
RECOMMENDATION:
1) Adopt a Resolution adopting a Public Meeting Technology Disruption Policy; and 2) Determine that adopting the Resolution is not a project subject to the California Environmental Quality Act pursuant to State CEQA Guidelines, §§ 15060, subd. (c)(2)- (3), 15378 because it will not result in a direct or reasonably foreseeable indirect physical change in the environment.

IMPACT ON FINANCIAL AND PERSONNEL RESOURCES:

No financial impact is projected.

BACKGROUND:

The Ralph M. Brown Act requires that, with limited exceptions, all meetings of a legislative body of a local agency be open and public and that all persons be permitted to attend and participate.

On October 3, 2025, Governor Newsom signed into law Senate Bill 707 (SB 707)1, which amends the Brown Act with the intent to increase public engagement during local government meetings of eligible legislative bodies. All eligible legislative bodies must include a two-way remote participation option and adopt a policy for how technology disruptions will be managed during those public meetings. A qualifying city is one with a population of 30,000 or more, or within a county with a population of 600,000 or more.

With a city population of approximately 18,400 and in a county with a population of less than 600,000, the City of Arroyo Grande does not include an eligible legislative body that must meet SB 707 requirements.

City Council and Planning Commission meetings are already, and will continue to be, conducted in a hybrid format utilizing a variety of live streams and allowing for two-way

1 https://leginfo.legislature.ca.gov/faces/billNavClient.xhtml?bill_id=202520260SB707

Item 9.c.

City Council
Adoption of a Public Meeting Technology Disruption Policy September 22, 2026

participation via Zoom Webinar. Architectural Review Committee and Tourism Business Improvement District Board meetings are streamed and allow for two-way remote participation via Zoom Webinar.

ANALYSIS OF ISSUES:

While the City does not include an eligible legislative body and therefore is not required to adopt a technology disruption policy under SB 707, the City Clerk’s Office has determined that having such a policy that outlines the procedures for recessing and reconvening a meeting in the event of technology disruption is a best practice given existing practices.

The proposed Public Meeting Technology Disruption Policy (the “Policy”) (Attachment 1, Exhibit A) outlines the procedures City Council will take for recessing and reconvening a meeting in the event of such a disruption, as well as the steps City staff will take to attempt to restore service.

If a service failure prevents the public from participating remotely, the meeting shall be temporarily recessed while staff makes a good-faith effort to restore connectivity. If service cannot be restored after reasonable effort, the City Council may, by voice vote, continue open session due to good-faith efforts made in accordance with the adopted policy and that the public interest in continuing the meeting outweighs the public interest in maintaining remote public access.

Adopting the Policy provides City Council, City advisory bodies, and staff clear, consistent procedures for addressing unexpected technology disruptions, reducing confusion during meetings, and reinforces the City’s commitment to transparency and public access.

ALTERNATIVES:

The following alternatives are provided for the Council’s consideration:

1. Staff recommendation;

2. Modify and adopt the Resolution;

3. Do not adopt the Resolution; or

4. Provide other direction to staff.

ADVANTAGES:

Adopting the Policy provides City Council and staff clear, consistent procedures for addressing unexpected technology disruptions, and reducing confusion during meetings.

DISADVANTAGES:

Staff time and resources associated with offering two-way remote participation for all open and public meetings and ensuring the process to restore service is carried out would be required when not explicitly required by law.

Item 9.c.

City Council
Adoption of a Public Meeting Technology Disruption Policy September 22, 2026

ENVIRONMENTAL REVIEW:

This action is not a project under the California Environmental Quality Act pursuant to State CEQA Guidelines, §§ 15060, subd. (c)(2)-(3), 15378 because it will not result in a direct or reasonably foreseeable indirect physical change in the environment.

PUBLIC NOTIFICATION AND COMMENTS:

The Agenda was posted at City Hall and on the City’s website in accordance with Government Code Section 54954.2.

ATTACHMENTS:

1. Resolution

1.A. Exhibit A – Public Meeting Technology Disruption Policy

ATTACHMENT 1
RESOLUTION NO.

A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF

ARROYO GRANDE ADOPTING A PUBLIC MEETING

TECHNOLOGY DISRUPTION POLICY
WHEREAS, the Ralph M. Brown Act requires that, with limited exceptions, all meetings of a legislative body of a local agency be open and public and that all persons be permitted to attend and participate; and
WHEREAS, on October 3, 2025, Governor Newsom signed into law Senate Bill 707 (SB 707), which amends the Brown Act with the intent to increase public engagement during local government meetings of eligible legislative bodies by requiring two-way remote participation; and
WHEREAS, with a city population of approximately 18,400, within a county with a population of less than 600,000, the City of Arroyo Grande does not include an eligible legislative body that must comply with SB 707’s requirement for two-way remote participation; and WHEREAS, while the City does not include an eligible legislative body, the City Council has determined that having such a policy that outlines the procedures for recessing and reconvening a meeting in the event of technology disruption is a best practice; and WHEREAS, in adopting this policy, the City Council declares the City’s commitment to transparency and public access.

NOW, THEREFORE, BE IT RESOLVED that the City Council of the City of Arroyo Grande hereby resolves, finds, and determines as follows:

1. All recitals above are true, correct, and incorporated herein by reference.

2. The Public Meeting Technology Disruption Policy, attached hereto as Exhibit A and incorporated herein, is hereby adopted.

3. The City Council determined this action is not a project under the California Environmental Quality Act pursuant to State CEQA Guidelines, §§ 15060, subd. (c)(2)- (3), 15378, because it will not result in a direct or reasonably foreseeable indirect physical change in the environment.

4. This Resolution shall be effective immediately upon its adoption.

RESOLUTION NO.

PAGE 2
On motion by Council Member , seconded by Council Member , and by the following roll call vote, to wit:

AYES:

NOES:

ABSENT:

The foregoing Resolution was adopted this 22nd day of September, 2026.

RESOLUTION NO.

PAGE 3
______________________________________

CAREN RAY RUSSOM, MAYOR
ATTEST:
______________________________________

JESSICA MATSON, CITY CLERK
APPROVED AS TO CONTENT:
______________________________________

MATTHEW DOWNING, CITY MANAGER
APPROVED AS TO FORM:
______________________________________

ISAAC ROSEN, CITY ATTORNEY

RESOLUTION NO.

PAGE 4
EXHIBIT ‘A’

CITY OF ARROYO GRANDE

PUBLIC MEETING TECHNOLOGY DISRUPTION POLICY
POLICY:

In 2025, Senate Bill 707 (“SB 707”) amended the Brown Act to require eligible legislative bodies to adopt a policy addressing how the agency will respond to disruptions in telephonic or internet service that prevent members of the public from participating remotely. Though the City of Arroyo Grande does not include an eligible legislative body subject to the requirements of SB 707, this Policy provides City Council and staff clear, consistent procedures for addressing unexpected technology disruptions, reducing confusion during meetings, and reinforces the City’s commitment to transparency and public access.

PURPOSE:

This Policy establishes procedures for responding to a disruption in the telephonic or internet services that provide two-way remote public access to meetings of the City Council, Planning Commission, Architectural Review Committee, and Tourism Business Improvement District Board. The Policy ensures transparency, public participation, and the continuation of meetings during technological disruptions.

DEFINITIONS:
“Disrupting” means engaging in behavior during a meeting of the City Council or other legislative body that actually disrupts, disturbs, impedes, or renders infeasible the orderly conduct of the meeting and includes, but is not limited to, a failure to comply with reasonable and lawful regulations adopted by the City Council of the City of Arroyo Grande. “Remote access services” means the two-way telephonic service and/or two-way audiovisual platform used to provide real-time remote public attendance and observation of meetings. “Service Disruption” means any failure, outage, or other interruption to the agency’s remote access services that prevents members of the public from participating in a City Council or other public meeting, as described above, through the remote access service. “True threat of force” means a threat that has sufficient indicia of intent and seriousness, that a reasonable observer would perceive it to be an actual threat to use force by the person making the threat.
“Two-way audiovisual platform” means an online platform that provides participants with the ability to participate in a meeting via an interactive video conference or two-way telephonic service.

RESOLUTION NO.

PAGE 5
“Two-way telephonic service” means a telephone service that does not require internet access and allows participants to dial a telephone number to listen and verbally participate.

APPLICABILITY:

This policy applies to open and public meetings of the City of Arroyo Grande as described above. Consistent with the Brown Act, this policy shall not apply to the following meetings:
a. Meetings held to attend a judicial or administrative proceeding to which the City of Arroyo Grande is a party.
b. Meetings held to inspect real or personal property provided that the topic of the meeting is limited to items directly related to the real or personal property. c. Meetings held to meet with elected or appointed officials of the United States or the State of California, solely to discuss a legislative or regulatory issue affecting the City of Arroyo Grande and over which the federal or state officials have jurisdiction. d. Meetings held to meet in or nearby a facility owned by the City of Arroyo Grande, provided that the topic of the meeting is limited to items directly related to the facility. e. Meetings held in an emergency situation pursuant to Government Code section 54956.5.

REMOTE PUBLIC ACCESS GENERALLY:

As a courtesy, the City of Arroyo Grande may provide members of the public with an opportunity to attend and participate in a public meeting using a two-way audiovisual platform or a two-way telephonic service, provided that adequate telephonic or internet service is operational at the meeting location.

If adequate telephonic or internet service is not operational at the meeting location, the City of Arroyo Grande may choose not to provide remote access. If adequate telephonic or internet service is operational for only a portion of the meeting, the legislative body may provide remote access during that portion of the meeting.

If a two-way audiovisual platform is used, the City of Arroyo Grande shall:
a. Publicly post and provide a call-in option; and
b. Activate any automatic captioning function that is available in the audiovisual platform.

Members of the public participating remotely shall be provided the same opportunity to provide public comment as members of the public attending in person, including the same time allotment.

RESPONSE TO SERVICE DISRUPTION:

If the Presiding Officer or the Clerk becomes aware of a service disruption:

RESOLUTION NO.

PAGE 6
a. The Presiding Officer or Clerkmay announce the service disruption to the public. b. The Presiding Officer may call for a recess of the open session and may convene the legislative body in an authorized closed session, consistent with the Brown Act. c. During the recess, City staff may make a good faith effort to diagnose and restore the disrupted service.

RECONVENING THE OPEN SESSION:

After a good faith effort is made, if service has not been restored, the Presiding Officer or Clerk may report on the status of staff’s efforts to restore remote access services, and the City Council or other legislative body may reconvene to:
a. Continue the open session portion of the meeting by voice vote; b. Extend the recess to allow staff more time to make a good-faith effort to restore remote access services; or
c. Adjourn the meeting.

The City Council or other legislative bodies may then continue the meeting despite the fact that remote access services have not been restored.

RECORDKEEPING:

The Clerk shall enter a brief statement into the meeting minutes, including:
 The nature and time of the service disruption; and
 The time the meeting was reconvened (if applicable).

RESPONSE TO MEMBERS OF THE PUBLIC DISRUPTING A MEETING REMOTELY:

If the Presiding Officer or Clerk becomes aware of a member of the public who is attending the meeting through remote access services and is disrupting the meeting or otherwise preventing other members of the public from attending or observing the meeting remotely or in-person:
a. The Presiding Officer or Clerk shall warn the person who is participating through remote access services that they are disrupting the meeting and that their failure to cease the behavior may result in their removal.
b. If the person to whom the Presiding Officer gave the above warning persists in disrupting the meeting, the Presiding Officer shall order staff to:
i. Mute or otherwise limit the individual’s ability to disrupt the meeting, while allowing the individual to continue to observe and attend the meeting; or ii. Remove the individual from the meeting if paragraph (a) does not address the disruptive behavior or is not available using the remote access service.

RESOLUTION NO.

PAGE 7
REVIEW AND UPDATES:

This policy may be amended administratively.

Item 9.d.

MEMORANDUM
TO: City Council
FROM: Krystin Rice, Director of Community Development
BY: Andrew Perez, Planning Manager
SUBJECT: General Plan Update Progress Report – September 2026 DATE: September 22, 2026
RECOMMENDATION:

Receive and file a progress report on the Comprehensive General Plan Update.

IMPACT ON FINANCIAL AND PERSONNEL RESOURCES:

The financial and personnel impacts associated with this progress report are included in the budget for the Comprehensive General Plan Update.

BACKGROUND:

The last progress report was provided to the City Council on August 25, 20261. The report informed the Council about the availability of the draft Environmental Impact Report (EIR) and draft Climate Action Plan (CAP).

This report updates the Council on the status of the City Council Goal to Complete the General Plan Update, specifically Action Item 4.2 to update the General Plan Elements, Action Item 4.3 to prepare the General Plan EIR, and Action Item 4.5 to update the Climate Action Plan.

ANALYSIS OF ISSUES:

The 45-day public review period for the Draft EIR concluded on September 7, 2026. The City received ten (10) comment letters during that period. A response to each of the letters will be prepared and included in the Final EIR that will be considered by Council during a public hearing on November 10, 2026. Staff also anticipates minor edits to the General Plan that will address items raised in the comment letters.

1 https://pub-arroyogrande.escribemeetings.com/filestream.ashx?DocumentId=20013

Item 9.d.

City Council
General Plan Update Progress Report – September 2026
September 22, 2026

The draft Climate Action Plan2is currently available for review on the project’s website for purposes of collecting public comments. The review period concluded on September 21, 2026. Any comments received will be responded to and included in the Climate Action Plan to be considered by Council.

ALTERNATIVES:

The following alternatives are provided for the Council’s consideration:

1. Receive and file this progress report on the Comprehensive General Plan Update; or

2. Provide other direction to staff.

ADVANTAGES:

Regular updates to the City Council will inform decision-makers and the community on the status of the project.

DISADVANTAGES:

None identified.

ENVIRONMENTAL REVIEW:

No environmental review is required to receive and file this progress report on the General Plan Update because it is an administrative activity of the City and has no potential to result in either a direct, or reasonably foreseeable indirect, physical change in the environment. (State CEQA Guidelines, Cal. Code Regs., tit. 14, §§ 15060, subd. (c)(2)(3), 15378.)
PUBLIC NOTIFICATION AND COMMENTS:

The Agenda was posted at City Hall and on the City’s website in accordance with Government Code Section 54954.2.

2 https://planarroyogrande.com/images/Arroyo%20Grande%20Public%20Draft%20CAP_wApps.pdf

Item 11.a.

MEMORANDUM
TO: City Council
FROM: Sheridan Bohlken, Director of Recreation Services SUBJECT: Fiscal Year 2025-26 Tourism Marketing Report
DATE: September 22, 2026
RECOMMENDATION:

Receive and file the Fiscal Year (FY) 2025-26 Visit Arroyo Grande Annual Marketing Report forwarded by the Arroyo Grande Tourism Business Improvement District (AGTBID) Advisory Board.

IMPACT ON FINANCIAL AND PERSONNEL RESOURCES:

The City contracts with Commune Communication to provide marketing services on behalf of the AGTBID at a cost not to exceed $222,250 for FY 2026-27.

BACKGROUND:

The AGTBID was formed in July 2013 to promote Arroyo Grande as a tourism destination.

The AGTBID is funded through a 2% assessment on stays at lodging establishments within the City. These funds support destination marketing, promotions, partnerships, sponsorships, placemaking, and related initiatives intended to increase overnight visitation and associated Transient Occupancy Tax (TOT) revenue.

The AGTBID presents an annual Marketing Report following the close of each fiscal year to summarize the prior year’s strategy, completed initiatives, partnerships, and measurable results. This timing aligns performance reporting with the City’s fiscal year and TOT reporting cycle and provides the AGTBID Advisory Board and City Council with a clearer connection between marketing investments and tourism outcomes.

On August 13, 20261, the AGTBID Advisory Board reviewed the FY 2025–26 Annual Marketing Report and recommended that it be forwarded to the City Council.

In accordance with the Arroyo Grande Municipal Code (AGMC), the annual Assessment Report will continue to be presented separately each spring. The distinction between the two reports is summarized below:

1 https://pub-arroyogrande.escribemeetings.com/filestream.ashx?DocumentId=19929

Item 11.a.

City Council
Fiscal Year 2025-26 Tourism Marketing Report
September 22, 2026

Marketing Report: A performance-based review of tourism marketing activities funded by AGTBID assessments, including:
 Campaigns, initiatives, partnerships, and sponsorships completed during the prior fiscal year.
 Marketing outcomes such as impressions, clicks, attributed visitation, and media coverage.
 Public relations and partnership efforts that increase Arroyo Grande’s visibility.  An evaluation of how these activities support visitation and tourism growth.  Marketing objectives and performance measures for future fiscal years.

Assessment Report: A statutory annual report required by the AGMC and Streets and Highways Code Section 36533, including:
 A description of the district boundaries and lodging establishments subject to the 2% assessment.
 A financial summary of funds collected during the prior fiscal year and planned expenditures for the upcoming fiscal year.
 A recommendation that the City Council levy and collect the assessment for the next fiscal year.
 Information necessary to ensure transparency and continued authorization of the AGTBID program in accordance with state and local law.

ANALYSIS OF ISSUES:

The FY 2025–26 Annual Marketing Report (Attachment 1) provides a comprehensive review of Visit Arroyo Grande’s tourism marketing activities, partnerships, sponsorships, and performance. During FY 2025-26, marketing efforts continued to focus on attracting visitors from key feeder markets and increasing Arroyo Grande’s share of overnight stays by distinguishing the community within the broader Central Coast region.

Key accomplishments and results include:

1. Campaign and Media Strategy
The “That’s Arroyo Grande” campaign and the positioning statement “There’s Just Something in the Air” were used to highlight the community’s distinct character and visitor experience. The campaign was supported through an integrated mix of:
 Paid search.
 Connected television and over-the-top video advertising.  Digital display and social media.
 Interstitial advertising.
 Highway 101 billboards.
 Seasonal creative content and destination storytelling.

2. Paid Media and Visitation Performance
Paid media produced the following measurable results:
 More than 3.57 million digital impressions.

Item 11.a.

City Council
Fiscal Year 2025-26 Tourism Marketing Report
September 22, 2026

 More than 1.49 million video impressions.
 82,134 clicks.
 An overall click-through rate of 2.30%, compared with the FY 2024–25 benchmark of 1.21%.
 2,276 advertising-exposed visits and 929 exposed unique visitors measured through Location Visitation Reporting.
 An average cost per exposed visit of $16.26, representing a 23% improvement from the FY 2024–25 benchmark.
 An average cost per exposed unique visitor of $39.83, representing a 26% improvement.
 Hotel visits representing 21.62% of total exposed visits, compared with 20.33% in FY 2024–25.
 Growth markets accounting for 80% of attributed visits, an increase from 68% in FY 2024–25.

These results demonstrate increased engagement, improved cost efficiency, and stronger conversion of advertising exposure into measurable visitation.

3. Completed Marketing Initiatives
Major initiatives completed during FY 2025–26 included:
 Updated visitor-map design.
 Placements in Edible SLO CAL, the California Visitors Guide, and the California 101 Travelers Guide.
 Development of seasonal campaign creative.
 Expansion of destination photography and video assets.  New billboard creative and locations along Highway 101.  Enhanced social media content and destination storytelling.  Renewal of Commune Communication as the AGTBID’s marketing agency of record.

4. Public Relations and Partnerships
Visit Arroyo Grande continued to coordinate with Visit SLO CAL and the Central Coast Tourism Council through:
 Media events and outreach.
 Cooperative advertising programs.
 Visitor-guide placements.
 Destination content development.
 Regional campaigns and tourism-industry programs.

These partnerships allow the AGTBID to expand its reach and align Arroyo Grande’s marketing with broader regional tourism efforts.

Item 11.a.

City Council
Fiscal Year 2025-26 Tourism Marketing Report
September 22, 2026

5. Event and Destination Improvement Sponsorships
AGTBID-supported projects during the fiscal year included:
 $5,000 for installation of a visitor map at the Railway Kiosk.  $15,000 for Holiday Lights in the Village.
 $1,000 for the Murder Mystery event.
 The second installment of funding for Visit SLO CAL’s SLO Monopoly participation.

These investments supported visitor-serving events, destination enhancements, and increased visibility for Arroyo Grande.

6. Objectives for FY 2026–27 Through FY 2028–29
Building on FY 2025–26 accomplishments, the Annual Marketing Report establishes four objectives aligned with Visit SLO CAL’s regional direction:
 Strengthen the AGTBID and its funding case by connecting marketing investments to visitation, room nights, and TOT; establishing a regular reporting schedule; expanding lodging-partner participation; and using regional cooperative programs to extend marketing reach.
 Build distinctive awareness of Arroyo Grande within the broader SLO CAL destination by continuing the “That’s Arroyo Grande” campaign, expanding peopleand place-based storytelling, increasing connected television and Highway 101 billboard advertising, and optimizing social media content for visitor discovery.  Convert destination awareness into overnight stays through seasonal and occasion-based campaigns, lodging offers, itineraries, events, public art, and positioning Arroyo Grande as a home base for exploring the Central Coast.  Demonstrate tourism’s value to businesses, residents, and City leadership through business-participation programs, lodging-partner resources, economic-impact storytelling, earned media, and regular public reporting.

Initial implementation will focus on completing a marketing scenario plan and reporting schedule; expanding destination content and storytelling; launching a new Highway 101 billboard; establishing midweek visitation and visitor-origin baselines; developing lodging offers and itineraries; and formalizing business and lodging-partner engagement.

Progress will be evaluated through Location Visitation Reporting, overnight conversion, TOT performance, and business, lodging-partner, and resident engagement.

ALTERNATIVES:

The following alternatives are provided for the Council’s consideration:

1. Receive and file the marketing report;

2. Request modifications or additions to the marketing report; or

3. Provide other direction to staff.

Item 11.a.

City Council
Fiscal Year 2025-26 Tourism Marketing Report
September 22, 2026

ADVANTAGES:

The Tourism Marketing Report provides the City Council with a clear annual review of marketing activities for AGTBID and outcomes, aligns the Marketing Report with fiscal year TOT reporting, and demonstrates measurable returns on investment through LVR data and TOT trends.

DISADVANTAGES:

Receiving and filing the Annual Marketing Report has no direct disadvantage. However, some marketing outcomes - particularly impressions, clicks, and advertising-exposed visits—measure engagement or attributed visitation rather than confirmed overnight stays or direct TOT generation.

ENVIRONMENTAL REVIEW:

No environmental review is required for this item.

PUBLIC NOTIFICATION AND COMMENTS:

The Agenda was posted at City Hall and on the City’s website in accordance with Government Code Section 54954.2.

ATTACHMENTS:

1. Fiscal Year 2025-26 Visit Arroyo Grande Annual Marketing Report

ARROYO GRANDE, CA
Marketing Report
FY2025 - 2026
ATTACHMENT 1

TABLE OF CONTENTS
Overview and Goals
Communications Strategy
Geography
Completed Initiatives
PR & Partnerships
Sponsorships
Results to Date
Strategic Plan
03 06
10 12
16 18
20 27
1 2
3 4
5 6
7 8
2025-2026 ANNUAL REPORT Page 52 of 117 2 ARROYO GRANDE, CA 2025-2026 ANNUAL REPORT 3 ARROYO GRANDE, CA

OVERVIEW & GOALS
1

Trish Kesselring Board Member 12/2028
Sarah Kunkle Vice Chair 12/2026

OVERVIEW & GOALS
Advisory Board
The AGTBID Advisory Board consists of
individuals with expertise in the lodging
and tourism industry, including owners
of lodging businesses within the AGTBID.

These members are appointed by the City
Council and play a vital role in promoting
Arroyo Grande as a travel destination,
funded by a 2% assessment charged by
lodging partners for this purpose.

Name
Sean Dasmann Chair 12/2026
Chiasa Nakazono-Klapper Board Member 12/2028
Jeannie Miranda Board Member 12/2026
Position Exp. Term
The Arroyo Grande Tourism Business
Improvement District (AGTBID) has a plan
in motion to reach travelers whose interests
and behaviors align with the genuine
experiences found in our area. These
travelers are ready to discover the magic of
Arroyo Grande—a town differentiated by its
charming atmosphere, striking scenery, and
access to some of the Central Coast’s most
sought-after experiences.
2025-2026 ANNUAL REPORT Page 54 of 117 4 ARROYO GRANDE, CA Marketing Objectives
Communications Goal
Arroyo Grande TBID’s plan to increase tourism
involves expanding to new audiences while driving
greater differentiation and distinctiveness:

We need to ignite a spark
that makes people want
to visit our area,
while giving them a clear
reason to choose
Arroyo Grande over all the
other options available.

Attract new visitors from top feeder
markets by inspiring a new audience to
consider SLO and Arroyo Grande as a
vacation destination
Increase Arroyo Grande’s share of
overnight stays among visitors to the
5 cities and SLO County by creating a
distinctive proposition and voice for
Arroyo within the broader region
1 2
2025-2026 ANNUAL REPORT Page 55 of 117 5 ARROYO GRANDE, CA 2025-2026 ANNUAL REPORT 6 ARROYO GRANDE, CA

COMMUNICATIONS STRATEGY
2

COMMUNICATIONS STRATEGY
Positioning Statement:

There’s Just Something in the Air
There are plenty of places to shop, dine,
and play on the Central Coast, but Arroyo
Grande continues to set itself apart. Whether
it’s the charm of the historic downtown, the
cozy neighborhood feel, the best weather
in the region, or the locals’ passion for their
community, AG has a unique, indefinable
character that must be experienced to be
truly understood.

Our positioning remains unchanged, allowing
our creative to develop in new and interesting
ways that capture the spirit of the town. Our
strategic consistency serves as the bedrock
upon which we’re able to test different formats
for storytelling, resulting in our highestperforming and most interesting work to date. 2025-2026 ANNUAL REPORT Page 57 of 117 7 ARROYO GRANDE, CA Communications Architecture
There’s Just
Something in the Air
What’s AG?
Many people in key feeder
markets are unaware or
have low familiarity with
what AG has to offer.

Inspire
Reach travelers where
they go to get inspired,
and establish Arroyo
Grande as a destination
that they aspire to visit.

Moments to Share
Use social media,
programming
opportunities in the city,
influencer marketing,
and broad reach media
to create shareable
snapshots of AG’s unique
charm.

Social Media
Influencer Marketing
Display
OOH
CTV / Video
Why AG?
Those who are aware of
Arroyo Grande, may not
understand what makes
us different from other
destinations in the area.

Convince
Connect with interested
travelers around shared
passions and human storytelling that gives them
a reason to discover more
about AG.

Storytelling
Use longer form video,
image, and text stories to
communicate the unique
culture and emerging
character of AG, while
connecting with shared
passions of travelers.

Display
Organic Social
Web
How do I do AG?
Those who would like to
visit may not know where
to stay, dine, and play or
be exposed to less wellknown assets of the city.

Capture
Make AG travel
information and
experiences more
engaging and easy to
discover .

For Those in the Know
Capture interested
travelers with targeted
paid media and search,
while curating content for
different types of travelers
in easy-to-navigate digital
experiences.

Search
Display
Social Media
Web
AG has an unique, indefinable character that
must be experienced to be truly understood.

It’s SLO for those in the know.
2025-2026 ANNUAL REPORT Page 58 of 117 8 ARROYO GRANDE, CA Media Mix
FY 2025
Media Mix

34.7%

22.2%

16.7%

12.5%

8.3%

5.6%

34.2%
24%
16%
12%

9.8%
4%

CTV/OTT
Paid Search
Display Banners
Paid Social
Pre-Roll
Interstitials
OOH Billboards
Paid Search

CTV/OTT
Display Banners
Paid Social
Interstitials
FY 2026
Media Mix
In FY2026, we de-prioritized marketing activities targeting known audiences and the local community, while scaling exposure and awareness to regional visitors with OOH billboards.

The media mix is now being optimized towards channels that are effective at driving visitation to Arroyo Grande as tracked by mobile device IDs.
2025-2026 ANNUAL REPORT Page 59 of 117 9 ARROYO GRANDE, CA 2025-2026 ANNUAL REPORT 10 ARROYO GRANDE, CA

GEOGRAPHY
3

GEOGRAPHY
Grow Nurture
Focus on expanding visitation from major growth markets while continuing to increase share of Nurture markets.

High volume markets with lower
per-capita visitation, suggesting
opportunity for growth
Los Angeles
San Francisco
Sacramento
San Diego
Low / Mid volume markets with high
per-capita visitation, suggesting a high
conversion opportunity
Fresno
Monterey / Salinas
Bakersfield
San Francisco
Sacramento
Los Angeles
San Diego
Fresno
Monterey
Bakersfield
2025-2026 ANNUAL REPORT Page 61 of 117 11 ARROYO GRANDE, CA 2025-2026 ANNUAL REPORT 12 ARROYO GRANDE, CA

COMPLETED INITIATIVES
4

COMPLETED INITIATIVES
Completed Proposed Activities from FY2026
Updated Visitor Map Design
Visit Arroyo Grande reimagined its visitor
map with a beautiful, hand-drawn style that
functions as much as a piece of art as a
practical layout for visitors. The map appeared
in the SCC guide and on the back of the
railroad kiosk in the Village, giving visitors an
appealing, easy-to-navigate reference point
as they explore town.

Continued a Mouth Watering
Placement with Edible SLO CAL
Arroyo Grande secured a recurring half-page
horizontal ad placement in Edible SLO CAL,
allowing us to consistently feature foodfocused content. The first ad, “Passport to Flavor,” highlighted restaurants offering global
fare, while the second, “Homegrown Tastes
on Every Plate,” spotlighted AG restaurants
serving renowned California dishes made with
local ingredients.

Over the past year, Visit Arroyo Grande
deepened its investment in the “That’s Arroyo
Grande” campaign, expanding creative assets,
media placements, and content production
across print, outdoor, and digital channels.

From a reimagined visitor map to an upgraded
social video strategy, this year’s efforts focused
on sharpening AG’s visual identity, reaching
travelers at key decision points, and building a
content library that will serve the destination
for years to come. The AGTBID also renewed its
partnership with agency of record Commune
Communication, ensuring continuity and
momentum as these initiatives mature.

Elevated California
Comforts
At Michelin-rated Ember,
locally-sourced meats and
vegetables are the base for
creative, wood-fired dishes
served in a rustic setting.

An elite cocktail menu and
must-savor summer
strawberry dessert round out
a special night.

Craft Brews
& Fun Foods
With a robust menu of
shareable snacks, fresh fish
and steak tacos, and genius
creations like quesabirria
grilled cheese, Humdinger
welcomes you to the Village
with bites to match its brews
(a dozen+ local favorites made
in house, on tap).
visitarroyogrande.org
Unmatched
Nighttime Vibes
Cap off your perfect AG
day at the trendy
Mason Bar & Kitchen.

Thoughtfully-prepared
dishes capture a feeling of
California cool, whether
that’s homemade ravioli,
grilled albacore tostadas, or
salads that are practically
plucked from local farms.

HOMEGROWN TASTES

ON EVERY PLATE IN
2025-2026 ANNUAL REPORT Page 63 of 117 13 ARROYO GRANDE, CA Entered America’s Favorite
Small Town Contest
Arroyo Grande participated in America’s
Favorite Small Town, a national contest from
Parade and Stellar magazines honoring cities
with populations under 250,000. Though
neighboring Pismo Beach made the final list,
AG’s continuous voting campaign, amplified
across the website, social media, and
newsletters, generated strong engagement
and raised the destination’s profile as a mustvisit California town.

Appeared in the California
Visitors Guide
Arroyo Grande secured a text listing in the
California State Visitor Guide. While a small
placement, it offered valuable visibility
alongside major destinations in the state’s
largest visitor publication.

Showed Up in the California
101 Travelers Guide
AGTBID took out a full-page ad in the
California 101 Travelers Guide, using art
and copy from the “That’s Arroyo Grande”
campaign to highlight the destination’s
proximity and convenience as a road trip stop
along Highway 101.

Updated Ads With Seasonal
Messaging
Building on the “That’s Arroyo Grande”
campaign, paid media ads were regularly
refreshed to target audiences around summer
weekday stays, Labor Day promotions, holiday
happenings, and the annual Harvest Festival.

These seasonal creative updates stayed
consistent with the award-winning campaign
while driving hotel stays during peak-interest
occasions.

Grew Our Content Library
Visit Arroyo Grande and the team at
Commune Communication significantly
expanded the city’s content library with socialfirst video and photography, capturing the Harvest Festival, the holiday parade, and hightouch imagery at each AG hotel. The team also visited nearly every business in the Village
and many along Grand Avenue, interviewing
local business owners and residents to capture
the unique character of AG, building an asset
library that will support marketing efforts for
years to come.

Created Custom Luggage Tags
For an airline professionals conference,
AGTBID designed limited-edition luggage
tags featuring the phrase “Long Layovers
Welcome” alongside the “That’s Arroyo
Grande” wordmark, inviting travel industry
professionals to consider an extended stay in
town.
2025-2026 ANNUAL REPORT Page 64 of 117 14 ARROYO GRANDE, CA Designed The Most EyeCatching Billboard on the 101
AGTBID tested new creative and new locations
for its billboard program, renewing the
placement north of town along Highway 101
and adding a new billboard just a few miles
south of AG. Inspired by tourist feedback that
many visitors “didn’t even know all this was
here,” the collage-style billboards showcase
dozens of places to visit, eat, and relax,
reinforcing that one visit isn’t enough to
see it all.

Became A Social Media MustFollow
Arroyo Grande significantly upgraded the
quality and quantity of its social media
content, building a robust video library that
enabled quicker, more responsive participation
in social trends. From new business shoutouts
to influencer-style video tours and engaging
formats like “Where Should We Go Next?”,
our Instagram and Facebook accounts grew
followers and posted several of their highestperforming pieces to date, bringing audiences closer to the people and places that make AG
special.

Renewed Our Partnership With
Commune
AGTBID renewed its contract with marketing
agency Commune Communication for three
additional years as agency of record. This
continued partnership will allow the AGTBID
to keep building on its current marketing
initiatives while refining creative strategy and
execution for continued success.
2025-2026 ANNUAL REPORT Page 65 of 117 15 ARROYO GRANDE, CA 2025-2026 ANNUAL REPORT 16 ARROYO GRANDE, CA

PR & PARTNERSHIPS
5

With so many incredible destinations in California, standing out requires a strong and strategic presence. This year, we continued our partnerships with influential tourism organizations, earning Arroyo Grande increased exposure and access to regional and statewide PR opportunities that highlight our unique charm..

PR & PARTNERSHIPS
Visit SLO CAL
As the nonprofit destination marketing
organization for San Luis Obispo County,
Visit SLO CAL plays a key role in promoting
the beauty and vibrancy of our region. Our
collaboration helped spotlight Arroyo Grande
through efforts such as:

1. What’s new in SLO CAL 2027: a press
release with new and noteworthy updates
for the new year.

2. Attending the Phoenix Media Co-op Trip
with talking points, key messages, and
giveaways to build relationships with
regional media orgs.

3. Commune Communication attending the
LA Media FAM trip, representing Arroyo
Grande with postcards, tabletops, and
swag bag items.

4. A mention on the Heads in Beds Co-op
microsite with images, copy, and hotel
booking engine.

5. Submissions to the Central Coast by Design
and Fall Event content series.

6. Participation in the Welcome 2.0
Destination Module.

7. A quarter page co-op placement in the
Visitors Guide magazine.

Central Coast Tourism Council
Dedicated to marketing California’s Central
Coast both in-state and nationally, the Central
Coast Tourism Council provided an ideal
platform to amplify Arroyo Grande’s message.

This year, we contributed several engaging
pieces, including:

1. A co-op ad placement with Sunset
Magazine highlighting the Village’s charm
and outdoor adventure that abounds in AG.

2. Regular submissions for quarterly
newsletter content.

3. A co-op spread in the state’s visitor guide.

4. A co-op back cover placement on the
visitor’s map.
2025-2026 ANNUAL REPORT Page 67 of 117 17 ARROYO GRANDE, CA 2025-2026 ANNUAL REPORT 18 ARROYO GRANDE, CA

SPONSORSHIPS
6

Visit Arroyo Grande remains committed to fostering a city that welcomes new events, ideas, and investment in the places that make our community special. This year, we expanded our support to include infrastructure and placemaking projects alongside community events, with $5,000 toward the Railway Kiosk visitor map installation and $15,000 for Holiday Lights in the Village, bringing seasonal charm to residents and visitors alike. We also contributed $1,000 to activate the Murder Mystery Event, and made our second installment payment toward last year’s Visit SLO CAL SLO Monopoly participation.

Beyond these sponsorships, the city offers grant opportunities to help fund infrastructure improvements throughout Arroyo Grande. We encourage residents, businesses, and event organizers to explore these resources and apply, as we look to grow the range of experiences and improvements we can support together.

SPONSORSHIPS
2025-2026 ANNUAL REPORT Page 69 of 117 19 ARROYO GRANDE, CA

RESULTS TO DATE
7 2025-2026 ANNUAL REPORT Page 70 of 117 20 ARROYO GRANDE, CA

RESULTS TO DATE
Along with a shift in paid media strategy,
starting in Q2, we initiated a new attribution
model for paid media, allowing us to track
the incremental impact of paid placements
on visitation to member hotels and short term
vacation rentals. This data uses mobile device
IDs to connect exposure to advertising with
actual visits to specific locations in Arroyo
Grande. This data, along with occupancy and
Transit Occupancy Tax reporting provides
a more complete picture of Arroyo Grande
TBID’s performance, while allowing the
marketing team to make smarter decisions
about audience targeting, marketing mix, and
messaging.

The City of Arroyo Grande experienced an increase in YOY TOT revenue (up 12% YOY).

CTR
Total Video Impressions
Total Digital Impressions
Total Clicks
Business Results
Paid Media

2.3%

1.49 M+

3.57M+
82,134
Transit Occupancy Tax (TOT)
2019-2020
$926,026
2022-2023
$1,519,395
2020-2021
$1,016,301
2023-2024
$1,398,882
2021-2022
$1,472,554
2024-2025
$1,413,790
*YTD through
May 2026 is $1.3M
2025-2026 ANNUAL REPORT Page 71 of 117 21 ARROYO GRANDE, CA Location Visitation Reporting (LVR)
complements occupancy and TOT data to
provide insight into the incremental impact of
paid media on visitation to specific locations
within Arroyo Grande. We are able to track
individuals who are exposed to our advertising
using their Mobile Device ID. We have
polygons set for the Arroyo Grande Village
and each of our hotels, and can therefore
determine when those ad exposed individuals
visit one of these locations.

Note on Short-Term Rentals
Short-term rental properties (such as vacation homes and Airbnb-type listings) are not included in visitation reporting. This is because:
• Data accuracy: Many short-term rentals double as private residences or are only available seasonally, making it
difficult to confirm whether a detected visit represents an actual stay.
• Strategic focus: Since the start of our engagement,
reporting has prioritized insights that directly support Transient Occupancy Tax (TOT) growth—principally driven by hotels.
• Data consistency: The number and location of short-term rentals change frequently, which would require constant reconfiguration of our reporting systems and reduce the reliability of year-over-year comparisons.

Total Exposed
Visits
Overall Cost Per
Unique Visitor
Total Exposed
Unique Visitors
Overall Cost Per
Exposed Visit
Location Visitation Reporting
2,276 929 $39.83 $16.26
2025-2026 ANNUAL REPORT Page 72 of 117 22 ARROYO GRANDE, CA Visitation by Location
Arroyo Grande continues to prioritize growth from our key volume markets of Southern California and the Bay Area. In FY 25/26, our share of total visits from growth markets increased by 13 percentage points (80% of total visits attributed to Growth Markets vs. 68% in FY24/25)

ALL MARKETS

GROWTH MARKETS
Exposed
Visits
Total: 1,478
Exposed
Unique Visits
Total: 576
Population
Growth Markets
Nurture Markets
All Bay Area
All SoCal Area
1,811 764 13,175,753
465 165 1,247,217
909 328 1,335,372
1,104 493 4,639,394
2025-2026 ANNUAL REPORT Page 73 of 117 23 ARROYO GRANDE, CA Aloha Inn 96 35 185
Days Inn
(was Pismo) 60 35 103
Hampton Inn
& Suites 116 67 213
Arroyo
Village Inn 18 11 126
Beachway
Inn 17 12 108
Visitation by Destination
Arroyo Grande’s paid media continues to drive a significant incremental lift in visitation, not just to the Village as a whole, but across our contributing hotel and lodging partners. Coupled with booking traffic driven on VisitArroyoGrande.com, marketing has demonstrated the ability to drive tangible results benefiting the tourism economy of the area.

Exposed
Visits
Total: 2,276
Exposed
Unique Visitors
Total: 929
Website
Book Now
Soft Conversions
The Village
Location
Best Western
Casa Grande
The Agrarian
Hotel
1,784
Total across
all Hotels: 291
Total across
all Hotels: 126
Total across
all Hotels: 341
64 687 -
26 635
121 56 473
2025-2026 ANNUAL REPORT Page 74 of 117 24 ARROYO GRANDE, CA Exposed Visitation by Tactic
The campaign media mix continues to balance efficiency with higher impact units designed to highlight Arroyo Grande’s distinctive charm, while helping to “put AG on the map” for travelers to the region. Video advertising on CTV/OTT continues to hold to top spot in total effectiveness, driving both engagement and efficient visitation. High impact interstitials, specifically those targeted to recent local visitors have also proven effective. Standard display provides cost effective reach, while billboards along the 101 have generated broader exposure and awareness to area visitors.

Exposed
Visits
Total: 1,831
Exposed
Unique Visitors
Total: 199
Total
Impressions

2.94M+
Total Exposed
Visits per 1K
Impressions

CTV/OTT
Ad Tactic
High Impact
Interstitials**
Standard
Display*
Billboards

10.28.25 HII
Retarget**
1,605 618 451,867 3.55
175 42 135,821 1.28
116 28 69,940 1.65
380
282
241
148
1,734,246
*721,305

0.22 0.39
2025-2026 ANNUAL REPORT Page 75 of 117 25 ARROYO GRANDE, CA Performance Against Benchmarks
Consistent, data-driven optimization and strategic analysis has resulted in significant increases in marketing performance YOY, with gains seen against all key metrics.

Click rates and conversion rates are driving more efficient conversion to hotel booking interest. The campaign has been far more cost efficient in driving physical visits to Arroyo Grande with large decreases on Cost per Visit and Cost per Unique Visitor Metrics. Lastly, more visits are converting to overnight stays, as illustrated by an increase in percentage of visits to our hotel and lodging partners.

FY 24/25
Benchmark
FY 25/26
Delivery
% +/-
Benchmark
CTR
Soft Conversion
Rate
Metric
Cost per Exposed
Unique Visitor
Hotels as %
of Total Visits
Cost per
Exposed Visit

1.21% 2.30%

1.27% 2.24%
+1.19
+1.09
$54.17 $39.83 -26%
$21.10 $16.26 -23%

20.33% 21.62% +5.38
2025-2026 ANNUAL REPORT Page 76 of 117 26 ARROYO GRANDE, CA 2025-2026 ANNUAL REPORT 27 ARROYO GRANDE, CA

STRATEGIC PLAN
8

STRATEGIC PLAN
Three-Year Strategic Plan,
FY 2026/27 – FY 2028/29
Arroyo Grande’s tourism marketing fulfills
a distinct role within the state and regional
tourism marketing eco-system.

At the regional level, Visit SLO CAL’s Strategic
Direction 2029 sets the north star for San Luis
Obispo County: a vibrant and sustainable SLO
CAL, fueled by a collaborative and flourishing
tourism industry. Its FY 27 Business & Marketing
Plan defines four organizational objectives and
the brand platform: “Turns Well Taken,” rooted
in the promise that Life’s Too Beautiful to Rush®.

At the city level, the AGTBID exists to
market Arroyo Grande as a desirable travel
destination, create memorable experiences,
and support a prosperous economy and
community. Its imperatives are to build brand
awareness as a Central California destination
of choice, ensure the quality of the brand
promise and visitor experience, and expand
stakeholder and community engagement.

This plan is built to capitalize on SLO CAL’s
regional effort while creating a distinctive
proposition for Arroyo Grande and attracting
visitors. Every objective that follows ladders
directly to a Visit SLO CAL objective.

Every strategy is designed to use regional
scale where it exists and to build local
distinctiveness.
2025-2026 ANNUAL REPORT Page 78 of 117 28 ARROYO GRANDE, CA

VISIT CALIFORNIA

VISIT SLO CAL

VISIT ARROYO GRANDE

ANNUAL PROGRAM

OF WORK
The Ultimate Playground
Turns Well Taken
That’s Arroyo Grande
Media plan, content calendar,
co-op partnerships, website, reporting

HOW WILL WE KNOW WE ACHIEVED
OUR DESIRED RESULTS?
Location Visitation Reporting
Overnight conversion rate
TOT revenue
Partner and resident engagement
2025-2026 ANNUAL REPORT Page 79 of 117 29 ARROYO GRANDE, CA Visit SLO CAL objective Arroyo Grande objective

1. Future-proof our organization

2. Amplify and steward the
SLO CAL brand

3. Lead the county tourism
industry in fostering a
vibrant destination

4. Demonstrate value to investors,
partners, stakeholders and
communities

2. Build distinctive awareness for
Arroyo Grande within the SLO
CAL story

3. Convert visits into overnight
stays by improving the
reasons to stay

4. Demonstrate the value of
tourism to Arroyo Grande’s
businesses, residents and City
leadership

1. Future-proof the AGTBID
SOURCE: Visit SLO CAL FY 27 Business & Marketing Plan, pp. 4, 6–7. 2025-2026 ANNUAL REPORT Page 80 of 117 30 ARROYO GRANDE, CA Objective 1: Future-Proof the AGTBID and Its
Funding Case
Year Roadmap
Strategies Key Results
• Build and maintain a standing evidence
base connecting AGTBID marketing
investment to visitation, room nights and
TOT
• Coordinate closely with Visit SLO CAL so
the City hears one consistent story about
the value of tourism marketing
• Conduct scenario planning against the
countywide supply increase, with preagreed responses for a soft-occupancy environment
• Strengthen lodging partner representation
and participation in AGTBID governance
• Extend reach through regional co-op
rather than independent buys wherever
the co-op option exists, protecting budget
flexibility
• Deliver bi-monthly Location Visitation
Reporting and performance updates to
the AGTBID board, and bi-annual updates
to City Council
• Complete a marketing scenario plan
covering a base, downside and upside
occupancy environment by December
2026, and refresh it annually
• Coordinate Visit Arroyo Grande’s
messaging with Visit SLO CAL ahead of
TMD renewal activities launching January
2027
• Achieve full lodging property participation
in at least one AGTBID promotional
program per fiscal year by June 2027
• Produce a cumulative three-year evidence
report, including visitation, room nights,
TOT correlation and brand movement by
June 2029
Year 1
Scenario plan built;
reporting cadence locked;
TMD renewal coordination
Year 2
Co-op share of reach
expanded, launch lodging
partner promotional
program
Year 3
Three-year evidence report;
renewal-ready value case
2025-2026 ANNUAL REPORT Page 81 of 117 31 ARROYO GRANDE, CA Objective 2: Build Distinctive Awareness for Arroyo
Grande Within the SLO CAL Story
Year Roadmap
Strategies Key Results
• Sustain “That’s Arroyo Grande” as a
consistent platform, expanding it with
new stories rather than replacing it, so
recognition compounds
• Build every piece of content around
a specific person, place activity, or
moment
• Double down on high performing
tactics: CTV/OTT and 101 out-of-home
• Position Arroyo Grande explicitly as
the payoff to the regional “Turns Well
Taken” promise across all channels
• Increase Arroyo Grande’s presence in
Visit SLO CAL FY 27–29 content series
• Focus organic social on discovery and
saves rather than followers and reach
• Grow total annual exposed visits by 25% by June
2027 and 60% by June 2029 against the FY 24/25
baseline of 1,478, while holding cost per exposed
visit at or below $21
• Secure Arroyo Grande participation in a minimum
of three Visit SLO CAL content series or co-op
programs per fiscal year, including “SLO CAL
Crafted: Culinary,” annually.
• Launch the new high-profile 101 billboard on
schedule in March 2027 and sustain a 52-week flight
• Establish an aided awareness and favorability
baseline for Arroyo Grande in Los Angeles and the
Bay Area by June 2028, coordinated with Visit SLO
CAL’s Brand Awareness Study, and demonstrate
measurable improvement by June 2029
• Increase saves and sends on owned social by 50%
by June 2028 against an FY 26/27 baseline, and
increase non-follower reach year over year
• Complete a digital audio and music streaming
test by June 2028, with a go/no-go decision on
permanent inclusion in the mix
Year 1
Content and storytelling
weighting increases;
regional series participation
secured; billboard live
March 2027
Year 2
Digital audio tests; social
rebuilt for discovery; brand
baseline captured; Phoenix
co-op test
Year 3
Proven channels scaled;
brand movement
demonstrated against
baseline
2025-2026 ANNUAL REPORT Page 82 of 117 32 ARROYO GRANDE, CA Objective 3: Convert Visits Into Overnight Stays by
Improving the Reasons to Stay
Year Roadmap
Strategies Key Results
Year 1
Midweek and origin-market
conversion baselines
established; itineraries
published; offer pipeline
built with lodging partners
Year 2
Event and public art
programming scaled; family
segment activated; groups
and retreats entered
Year 3
Retargeting and loyalty
engine; inventory and
offers integrated into the
conversion path
• Develop occasion-based and seasonal
messaging that promotes specific time
periods rather than the destination in
general
• Build out local infrastructure to enhance the
visitor experience
• Reposition Arroyo Grande as a homebase
for the wider region
• Build out event and public art programming
proposed in the FY 26/27 scope
• Deepen lodging partner integration: offers,
promotional collateral, and a consistent
pipeline of deals surfaced on the website
and in paid search
• Expand local business participation so
that content, offers and itineraries are
continuously renewed
• Enter the small-group and retreat segment
in Year Two, using Visit SLO CAL’s meetings
strategy and brand architecture
• Increase hotel visits as a share of total
exposed visits from 20.33% to 24% by June
2027 and 28% by June 2029. Reported bimonthly to AGTBID • Deliver at least 3 occasion or event-anchored
campaign moments per fiscal year, each with
a measurable lodging offer attached
• Grow website soft conversion rate to 2.5% by
June 2028 against the FY 24/25 baseline of

1.27%
• Deliver 2-3 grant requests from local
businesses
• Secure four new or expanded community
events or public art installations through the
Tourism Enhancement Sponsorship Program
evening or midweek components by June
2029
• Generate the AGTBID’s first qualified smallgroup or retreat leads by June 2028 2025-2026 ANNUAL REPORT Page 83 of 117 33 ARROYO GRANDE, CA Objective 4: Demonstrate the Value of Tourism to
Businesses, Residents and City Leadership
Year Roadmap
Strategies Key Results
• Formalize the local business
participation program with defined
content and promotion opportunities
• Tell the tourism value story locally,
including jobs, tax revenue, and the
services TOT funds
• Give lodging partners tools they can
use independently like collateral,
assets, offer templates and shared
content
• Participate in Visit SLO CAL’s
destination partner collaboration
framework and social summits to
bring regional practice back to local
partners
• Report performance to Council and
community with transparency and
consistency
• Increase participation among local businesses
YOY
• Secure at least three local or regional (Visit
SLO CAL, Visit California, CCTC) earned media
stories per fiscal year highlighting Arroyo Grande
businesses, people or the economic impact of
tourism
• Deliver a partner toolkit to all lodging properties
by June 2027, refreshed annually
• Participate in a minimum of two Visit SLO CAL
partner engagement programs per fiscal year,
including the destination partner collaboration
framework and social summits
• Publish an annual marketing report and deliver
bi-annual City Council presentations, and
Celebration of Tourism Month presentation every
year of the plan
Year 1
Participation program
formalized; partner toolkit
delivered; satisfaction
baseline set
Year 2
Local value storytelling scaled;
community-developed content
initiatives begin, including
printed newsletter distribution
Year 3
Cumulative economic
impact story delivered into
renewal conversations
2025-2026 ANNUAL REPORT Page 84 of 117 34 ARROYO GRANDE, CA 2025-2026 ANNUAL REPORT 35 ARROYO GRANDE, CA

ARROYO GRANDE, CA

Item 11.b.

MEMORANDUM
TO: City Council
FROM: Sheridan Bohlken, Director of Recreation Services SUBJECT: 2027 Roost and Rhythm Music Festival
DATE: September 22, 2026
RECOMMENDATION:
1) Adopt a Resolution approving the proposed 2027 Roost and Rhythm Music Festival concept as a three-day event planned for June 11–13, 2027, approving the Tourism Enhancement Event Sponsorship program, approving the City’s participation as a cosponsor of the event, and authorizing the City Manager to execute an event services agreement contract with En Fuego Enterprises, Inc. for the event, subject to any minor, technical, or non-substantive changes as approved by the City Manager in consultation with the City Attorney; and
2) Find this action exempt from the California Environmental Quality Act (CEQA) pursuant to Section 15304 of the CEQA Guidelines.

IMPACT ON FINANCIAL AND PERSONNEL RESOURCES:

Of the $50,000 budgeted for AGTBID event sponsorships in FY 2026–27, up to $25,000 is recommended by the AGTBID for the Roost and Rhythm Music Festival. The event would also require staff time and coordination among City departments, local businesses, regional agencies, and community partners to complete permitting, operational planning, public outreach, marketing, and other required approvals. En Fuego Events would remain responsible for event production and promotion, vendor and entertainment management, and all costs associated with implementing the approved traffic-control and street-closure plans, including personnel, equipment, barricades, signage, installation, removal, and other required operational measures.

BACKGROUND:

To advance the City Council’s goal to Pursue New Revenue Sources, staff consulted with regional agencies about developing a new special event. The effort focused on an event to take place during the shoulder season, when visitor demand and lodging occupancy are typically lower. The proposed June 11-13, 2027, weekend has historically brought families to the area for Cal Poly commencement. With the university’s commencement moving to May, the weekend presents an opportunity to generate new lodging demand and support local businesses.

Item 11.b.

City Council
2027 Roost and Rhythm Music Festival
September 22, 2026

To pursue this goal, staff explored potential event partnerships and were introduced to En Fuego Enterprises, Inc., doing business as En Fuego Events. En Fuego Events subsequently submitted a sponsorship request to the AGTBID for the proposed Roost and Rhythm Music Festival, envisioned as a destination event that would attract visitors and encourage multi-day stays in Arroyo Grande. On August 13, 20261, the AGTBID Advisory Board recommended that the City Council authorize up to $25,000 in event sponsorship funding.

In accordance with Arroyo Grande Municipal Code Subsection 3.08.070.C.6, procurements funded by grants, donations, or gifts are permissible when the specified conditions attached to the grants, donations, or gifts require the procurement of particular goods and/or services.

This item addresses Council's Goal to Pursue New Revenue Sources, specifically Action Item 1.1b, to develop a special event that drives visitation during shoulder and winter months.

ANALYSIS OF ISSUES:

The Roost and Rhythm Music Festival is presented for conceptual approval as a threeday destination event centered in the Village of Arroyo Grande, with En Fuego Events responsible for developing and producing the event. The current concept includes a Friday evening kickoff, a larger Saturday program featuring live music and a pedestrian fair, and Sunday activities and entertainment to encourage visitors to stay beyond the weekend. Conceptual approval would allow the continued coordination with En Fuego Events and development of final plans for the Roost and Rhythm Music Festival, with details being solidified and approved by City Council at a future meeting next calendar year.

One concept for Saturday programming is a three-to four-hour closure of East Branch Street between Traffic Way and Mason Street, creating a walkable festival area with local entertainment, sidewalk sales, and opportunities to showcase local businesses. En Fuego Events and City staff will continue coordinating with Village businesses before the streetclosure plan and other final operational details are presented for approval.

The concept also includes the potential establishment of an entertainment zone—a designated public area where permitted alcoholic beverages may be purchased, carried, and consumed outdoors during an approved event, subject to applicable state law and current or future City regulations. Specific programming, locations, operating hours, traffic-control measures, and entertainment-zone boundaries will be refined through the planning process and could return to the City Council for final consideration and approval.

1 https://pub-arroyogrande.escribemeetings.com/filestream.ashx?DocumentId=19931

Item 11.b.

City Council
2027 Roost and Rhythm Music Festival
September 22, 2026

Under the proposed agreement (Attachment 2), En Fuego Events would serve as the exclusive event production manager and would be responsible for developing the event schedule, site and operational plans, vendor program, sponsorships, entertainment, marketing, public-safety coordination, traffic-control planning, and regulatory documentation. En Fuego Events would prioritize opportunities for Arroyo Grande businesses, makers, nonprofits, and lodging partners and coordinate promotional efforts with Visit Arroyo Grande. En Fuego Events would also manage the event budget and provide available financial, marketing, vendor, operational, safety, and economic-impact information within 60 days following the event.

En Fuego Events has experience producing large public festivals and beverage-focused events on the Central Coast. Its portfolio includes the multi-day Atascadero Fall Festival, the Central Coast Craft Beer Festival, and the Central Coast Cider Festival. The City of Atascadero has issued recurring event sponsorships and renewals, including a $25,000 sponsorship for the 2025 Atascadero Fall Festival2 and approval to continue the event with equivalent monetary support for 2026. Data presented in the reports also indicate En Fuego Events’ successful leveraging of lodging packages, regional marketing, vendor programming, entertainment, carnival attractions and experiences, beverage operations, event execution, and post-event reporting to enhance the destination’s partnering businesses. This history demonstrates relevant experience of En Fuego Events, and correlates directly with the type and scale of event proposed for Arroyo Grande. The conceptual event supports the AGTBID’s purpose of promoting tourism, increasing awareness of Arroyo Grande, encouraging overnight stays, and generating economic activity throughout the community. Staff and En Fuego Events introduced the concept to Village businesses at the September 2, 2026 Arroyo Grande Village Merchant Guild meeting, and those in attendance supported continued development.

Should the City Council approve the proposed partnership, the City Council is also being asked to approve the City’s participation as a co-sponsor of the festival. City support would include waiving the $411 Temporary Use Permit fee, $207 encroachment permit fee, and $129 special-event inspection fee, as well as providing staff coordination necessary for permitting, public safety, traffic planning, and other required approvals. En Fuego Events would remain responsible for producing and promoting the event and for the costs associated with implementing approved traffic-control and street-closure plans.

Continued planning would include recurring coordination with the Arroyo Grande Village Merchant Guild and opportunities for local merchants to participate in event programming and promotions. Before final operational approvals, En Fuego Events and staff would develop plans addressing parking and business access, neighborhood notification, loading and deliveries, restrooms and sanitation, waste management, and methods for directing attendees to participating storefronts. San Luis Obispo County welcomed

2 https://records.atascadero.org/WebLink/DocView.aspx?dbid=0&id=134324&utm_source

Item 11.b.

City Council
2027 Roost and Rhythm Music Festival
September 22, 2026

approximately 7.7 million visitors in 20253, generating $2.37 billion in direct travel spending, $112.5 million in tax revenue, and approximately 24,580 local jobs. While these regional figures are not a forecast of the festival’s individual impact, they demonstrate the economic importance of attracting and retaining visitors in the region.

ALTERNATIVES:

The following alternatives are provided for the Council’s consideration:

1. Approve the recommendations with modifications to the agreement, sponsorship amount, planning conditions, or required community outreach;

2. Direct staff to return with additional information before authorizing the agreement; or

3. Provide other direction to staff.

ADVANTAGES:

The festival could help replace lodging and visitor activity previously associated with Cal Poly commencement while providing an exciting new experience for residents and visitors. It could increase patronage of Village businesses, create opportunities for local vendors, artists, and nonprofits, strengthen awareness of Arroyo Grande as a destination, and encourage future visits.

DISADVANTAGES:

The event requires AGTBID funding, City fee waivers, staff time, and extensive coordination. It may also affect parking, traffic, business access, and nearby neighborhoods, while its economic benefits cannot be guaranteed.

ENVIRONMENTAL REVIEW:

In compliance with the California Environmental Quality Act (CEQA), it has been determined that conceptual approval of the 2027 Roost and Rhythm Music Festival, AGTBID event sponsorship, City co-sponsorship, and Event Services Agreement with En Fuego Events is categorically exempt per Section 15304(e) of the CEQA Guidelines regarding minor temporary uses of land. Specifically, a Class 4 exemption applies to minor public or private alterations in the condition of land, water, and/or vegetation where the project does not involve removal of healthy, mature, scenic trees except for forestry and agricultural purposes. (State CEQA Guidelines, § 15304.) The project falls within the Class 4 exemption because the proposed action authorizes continued planning for a temporary, three day event and does not approve any permanent physical improvements, construction, or permanent change to the existing condition or use of the affected public areas. The City Council’s action does not constitute final approval of the event site, street closures, and other regulatory activity. Event

3https://www.slocal.com/articles/post/visit-slo-cal-celebrates-national-travel-and-tourism-week-and-237- billion-in-direct-travel-spend/

Item 11.b.

City Council
2027 Roost and Rhythm Music Festival
September 22, 2026

implementation remains subject to completion of all required applications, permits, publicsafety reviews, and any subsequent City Council actions required for implementation.

Further, none of the exceptions to the Class 4 exemptions set forth in State CEQA Guidelines section 15300.2 apply. The event would occur in existing developed public streets and commercial areas in and around the Village, and is not located in a sensitive environmental resource area; the temporary and limited nature of the event will not result in a significant cumulative impact; there are no unusual circumstances indicating that the event may have a significant effect on the environment; the event will not damage scenic resources within a state scenic highway; the event area is not known to be located on a hazardous waste site; and the event will not cause a substantial adverse change in the significance of a historical resource. Any later discretionary approval required for final event implementation would remain subject to further review under CEQA, as applicable.

PUBLIC NOTIFICATION AND COMMENTS:

The Agenda was posted at City Hall and on the City’s website in accordance with Government Code Section 54954.2.

ATTACHMENTS:

1. Resolution

2. Proposed Agreement with En Fuego Enterprises, Inc.

RESOLUTION NO.

ADOPT A RESOLUTION APPROVING THE PROPOSED 2027 ROOST

AND RHYTHM MUSIC FESTIVAL CONCEPT AS A THREE-DAY EVENT
PLANNED FOR JUNE 11-13, 2027, APPROVING THE TOURISM

ENHANCEMENT EVENT SPONSORSHIP PROGRAM, APPROVING THE
CITY’S PARTICIPATION AS A CO-SPONSOR OF THE EVENT,

AUTHORIZING THE CITY MANAGER TO EXECUTE AN EVENT

SERVICES AGREEMENT CONTRACT WITH EN FUEGO ENTERPRISES,
INC. FOR THE EVENT
WHEREAS, the City Council has established a goal to pursue new revenue sources, including development of a special event that drives visitation during shoulder and winter months; and
WHEREAS, the proposed Roost and Rhythm Music Festival is a three-day destination and community event planned for June 11 through June 13, 2027, in and around the Village of Arroyo Grande; and
WHEREAS, the Arroyo Grande Tourism Business Improvement District Advisory Board recommended an award of up to $25,000 through the Tourism Enhancement Event Sponsorship Program to support the festival; and
WHEREAS, the City has been requested to participate as a co-sponsor and waive applicable Temporary Use and encroachment permit and special event inspection fees, in addition to staff coordination and time for required approvals; and WHEREAS, the City Council finds that the use of public funds and City staff resources to support and co-sponsor the festival do not constitute gifts of public funds and instead serve valid public purposes by promoting tourism and economic activity, supporting local businesses, providing cultural and recreational opportunities for residents and visitors, and facilitating the safe and orderly conduct of the festival, and that these public benefits outweigh any incidental private benefit conferred upon En Fuego Events or any other private person or entity; and
WHEREAS, En Fuego Enterprises, Inc., doing business as En Fuego Events, has proposed providing event-production services, including operational planning, event promotion, vendor and entertainment management, and implementation of required traffic-control and street-closure measures; and
WHEREAS, the proposed festival concept remains subject to completion of all applicable permits, operating plans, public-safety reviews, neighborhood and business coordination, and any later City Council actions required for implementation; and ATTACHMENT 1

RESOLUTION NO.

PAGE 2
WHEREAS, the City Council has reviewed the proposed the Event Services Agreement and desires to authorize its execution, subject to the conditions stated in this Resolution.

NOW, THEREFORE, BE IT RESOLVED by the City Council of the City of Arroyo Grande as follows:

SECTION 1. All recitals above are true, correct, and incorporated herein by reference.

SECTION 2. The City Council approves the concept for the 2027 Roost and Rhythm Music Festival as a three-day event planned for June 11 through June 13, 2027.

SECTION 3. Concept approval does not constitute issuance of any permit or final approval of the event site plan, street closures, alcohol service, entertainment zone, or other regulated activity. Event implementation is conditioned upon completion of all required applications, permits, operational and public-safety plans, regulatory reviews, and any subsequent City Council actions. Continued planning shall include coordination with Village businesses, nearby neighborhoods, parking facilities, the Recreation Services Department, Community Development Department, Police Department, Five Cities Fire Authority, Public Works, other affected City departments, and applicable regional agencies.

SECTION 4. The City Council approves the AGTBID Advisory Board's recommendation to provide event sponsorship funding in an amount not to exceed $25,000 through the Tourism Enhancement Event Sponsorship Program, subject to program requirements, approved agreement, and approved reimbursement process.

SECTION 5. The City Council approves the City's participation as a co-sponsor of the festival, including waiver of applicable Temporary Use Permit and encroachment permit fees of $411 and $207 respectively, special event inspection fees of $129, and staff coordination and time for required approvals.

SECTION 6. City co-sponsorship and fee waivers do not waive the underlying permit applications, plan review, inspections, operating conditions, insurance, indemnification, or other legal and regulatory requirements. En Fuego Events remains responsible for event production and promotion, vendor and entertainment management, and all costs associated with implementing approved traffic-control and street-closure plans, including personnel, equipment, closure devices, barricades, signage, installation, removal, and other required operational measures, as detailed in Exhibit “A” in the proposed Professional Services Agreement with En Fuego Events.

SECTION 7. The City approves the Professional Services Agreement with En Fuego Enterprises, Inc., doing business as En Fuego Events, and the City Manager or designee is authorized to execute the agreement on behalf of the City, subject to any minor, technical, or non-substantive revisions approved by the City Manager in consultation with the City Attorney.

RESOLUTION NO.

PAGE 3
SECTION 8. The City finds, in compliance with the California Environmental Quality Act (CEQA), that approval of the 2027 Roost and Rhythm Music Festival, AGTBID event sponsorship, City co-sponsorship, and Event Services Agreement with En Fuego Events is Categorically Exempt per Section 15304(e) of the CEQA Guidelines regarding minor temporary uses of land. Specifically, a Class 4 exemption applies to minor public or private alterations in the condition of land, water, and/or vegetation where the project does not involve removal of healthy, mature, scenic trees except for forestry and agricultural purposes. (State CEQA Guidelines, § 15304.) The project falls within the Class 4 exemption because the proposed action authorizes continued planning for a temporary, three day event and does not approve any permanent physical improvements, construction, or permanent change to the existing condition or use of the affected public areas. The City Council’s action does not constitute final approval of the event site, street closures, and other regulatory activity.

Event implementation remains subject to completion of all required applications, permits, public-safety reviews, and any subsequent City Council actions required for implementation.

Further, none of the exceptions to the Class 4 exemptions set forth in State CEQA Guidelines section 15300.2 apply. The event would occur in existing developed public streets and commercial areas in and around the Village, and is not located in a sensitive environmental resource area; the temporary and limited nature of the event will not result in a significant cumulative impact; there are no unusual circumstances indicating that the event may have a significant effect on the environment; the event will not damage scenic resources within a state scenic highway; the event area is not known to be located on a hazardous waste site; and the event will not cause a substantial adverse change in the significance of a historical resource. Any later discretionary approval required for final event implementation would remain subject to further review under CEQA, as applicable.

On motion of Council Member , seconded by Council Member , and on the following roll call vote, to wit:

AYES:

NOES:

ABSENT:
the foregoing Resolution was passed and adopted this 22nd day of September, 2026.

RESOLUTION NO.

PAGE 4

CAREN RAY RUSSOM, MAYOR
ATTEST:

JESSICA MATSON, CITY CLERK
APPROVED AS TO CONTENT:

MATTHEW DOWNING, CITY MANAGER
APPROVED AS TO FORM:

ISAAC ROSEN, CITY ATTORNEY

BB&K (2023) -1- PROFESSIONAL SERVICES AGREEMENT
ATTACHMENT 2

CITY OF ARROYO GRANDE

PROFESSIONAL SERVICES AGREEMENT

1. PARTIES AND DATE.

This Agreement is made and entered into this ____ day of September, 2026, by and between the City of Arroyo Grande, a municipal corporation organized under the laws of the State of California with its principal place of business at 300 E. Branch Street, Arroyo Grande, California 93420, County of San Luis Obispo, State of California ("City") and En Fuego Enterprises, Inc., a California corporation, doing business as En Fuego Events, with its principal place of business at 1072 Casitas Pass Road #232, Carpinteria, CA 93013 ("Consultant"). City and Consultant are sometimes individually referred to herein as "Party" and collectively as "Parties."

2. RECITALS.

2.1 Consultant.

Consultant desires to perform and assume responsibility for the provision of certain professional services required by the City on the terms and conditions set forth in this Agreement.

Consultant represents that it is experienced in providing music festival and carnival services to public clients, is licensed in the State of California, and is familiar with the plans of City.

2.2 Project.

City desires to engage Consultant to render such professional services for the Roost & Rhythm Music Festival and Carnival project ("Project") as set forth in this Agreement.

2.3 Authority
The City Council approved this Agreement and authorized the City Manager, or the City Manager’s designee, to execute this contract at its September 22, 2026 meeting.

3. TERMS.

3.1 Scope of Services and Term.

3.1.1 General Scope of Services. Consultant promises and agrees to furnish to the City all labor, materials, tools, equipment, services, and incidental and customary work necessary to fully and adequately supply the professional music festival and carnival consulting services necessary for the Project ("Services"). The Services are more particularly described in Exhibit "A" attached hereto and incorporated herein by reference. All Services shall be subject to, and performed in accordance with, this Agreement, the exhibits attached hereto and incorporated herein by reference, and all applicable local, state and federal laws, rules and regulations.

3.1.2 Term. The term of this Agreement shall be from August 4, 2026, to Monday, June 22, 2027, for planning, on-site set up, and event wrap up meetings, with actual event dates of June 11 through June 13, 2027, unless earlier terminated as provided herein. Consultant shall complete the Services within the term of this Agreement and shall meet any other established schedules and deadlines. The Parties may, by mutual, written consent, extend the term of this

BB&K (2023) -2- PROFESSIONAL SERVICES AGREEMENT
Agreement if necessary to complete the Services.

3.2 Compensation.

3.2.1 Compensation. Consultant shall receive compensation, including authorized reimbursements, for all Services rendered under this Agreement at the rates set forth in Exhibit "C" attached hereto and incorporated herein by reference. The total compensation shall not exceed twenty five thousand dollars ($25,000) sponsorship through Visit Arroyo Grande. Any additions will not be made without written approval of the City Council or City Manager, as applicable. Extra Work may be authorized, as described below, and if authorized, will be compensated at the rates and manner set forth in this Agreement.

3.2.2 Payment of Compensation. Consultant shall submit to City a monthly invoice which indicates work completed and hours of Services rendered by Consultant. The invoice shall describe the amount of Services provided since the initial commencement date, or since the start of the subsequent billing periods, as appropriate, through the date of the invoice.

City shall, within 30 days of receiving such invoice, review the invoice and pay all non-disputed and approved charges. If the City disputes any of Consultant's fees, the City shall give written notice to Consultant within thirty (30) days of receipt of an invoice of any disputed fees set forth therein. Payment shall not constitute acceptance of any Services completed by Consultant. The making of final payment shall not constitute a waiver of any claims by the City for any reason whatsoever.

3.2.3 Reimbursement for Expenses. Consultant shall not be reimbursed for any expenses unless authorized in writing by City, or included in Exhibit "C" of this Agreement.

3.2.4 Extra Work. At any time during the term of this Agreement, City may request that Consultant perform Extra Work. As used herein, "Extra Work" means any work which is determined by City to be necessary for the proper completion of the Project, but which the Parties did not reasonably anticipate would be necessary at the execution of this Agreement.

Consultant shall not perform, nor be compensated for, Extra Work without written authorization from the City.

3.3 Responsibilities of Consultant.

3.3.1 Independent Contractor; Control and Payment of Subordinates. The Services shall be performed by Consultant or under its supervision. Consultant will determine the means, methods and details of performing the Services subject to the requirements of this Agreement. City retains Consultant on an independent contractor basis and not as an employee.

Any personnel performing the Services on behalf of Consultant shall not be employees of City and shall at all times be under Consultant's exclusive direction and control. Neither City, or any of its officials, officers, directors, employees or agents shall have control over the conduct of Consultant or any of Consultants officers, employees or agents, except as set forth in this Agreement. Consultant shall pay all wages, salaries, and other amounts due such personnel in connection with their performance of Services under this Agreement and as required by law.

Consultant shall be responsible for all reports and obligations respecting such additional personnel, including, but not limited to: social security taxes, income tax withholding, unemployment insurance, disability insurance, and workers' compensation insurance.

3.3.2 Schedule of Services. Consultant shall perform the Services in a prompt

BB&K (2023) -3- PROFESSIONAL SERVICES AGREEMENT
and timely manner and in accordance with the Schedule of Services set forth in Exhibit "B" attached hereto and incorporated herein by reference. Consultant represents that it has the professional and technical personnel required to perform the Services expeditiously. Upon request of City, Consultant shall provide a more detailed schedule of anticipated performance to meet the Schedule of Services.

3.3.3 Conformance to Applicable Requirements. All work prepared by Consultant shall be subject to the approval of City.

3.3.4 Substitution of Key Personnel. Consultant has represented to City that certain key personnel will perform and coordinate the Services under this Agreement. Should one or more of such personnel become unavailable, Consultant may substitute other personnel of at least equal competence upon written approval of City. In the event that City and Consultant cannot agree as to the substitution of key personnel, City shall be entitled to terminate this Agreement for cause. The key personnel for performance of this Agreement are as follows:

Andres Nuno & Michael VanStry.

3.3.5 City's Representative. The City hereby designates Sheridan Bohlken, Director of Recreation Services, or her designee, to act as its representative in all matters pertaining to the administration and performance of this Agreement ("City's Representative").

City's Representative shall have the power to act on behalf of the City for review and approval of all products submitted by Consultant but not the authority to enlarge the Scope of Services or change the total compensation due to Consultant under this Agreement. The City Manager shall be authorized to act on City's behalf and to execute all necessary documents which enlarge the Scope of Services or change the Consultant's total compensation subject to the provisions contained in this Agreement. Consultant shall not accept direction or orders from any person other than the City Manager, City's Representative or his/her designee.

3.3.6 Consultant's Representative. Consultant hereby designates Andres Nuno or Michael VanStry, or their designee, to act as its representative for the performance of this Agreement ("Consultant's Representative"). Consultant's Representative shall have full authority to represent and act on behalf of the Consultant for all purposes under this Agreement. The Consultant's Representative shall supervise and direct the Services, using his/her best skill and attention, and shall be responsible for all means, methods, techniques, sequences, and procedures and for the satisfactory coordination of all portions of the Services under this Agreement.

3.3.7 Coordination of Services. Consultant agrees to work closely with City staff in the performance of Services and shall be available to City's staff, consultants and other staff at all reasonable times.

3.3.8 Standard of Care; Performance of Employees. Consultant shall perform all Services under this Agreement in a skillful and competent manner, consistent with the standards generally recognized as being employed by professionals in the same discipline in the State of California. Consultant represents and maintains that it is skilled in the professional calling necessary to perform the Services. Consultant warrants that all employees and subconsultants shall have sufficient skill and experience to perform the Services assigned to them. Consultant represents that it, its employees and subconsultants have all licenses, permits, qualifications and approvals of whatever nature that are legally required to perform the Services, and that such licenses and approvals shall be maintained throughout the term of this Agreement. Consultant

BB&K (2023) -4- PROFESSIONAL SERVICES AGREEMENT
shall perform, at its own cost and expense and without reimbursement from the City, any services necessary to correct errors or omissions which are caused by the Consultant's failure to comply with the standard of care provided for herein. Any employee of the Consultant or its subconsultants who is determined by the City to be uncooperative, incompetent, a threat to the adequate or timely completion of the Project, a threat to the safety of persons or property, or any employee who fails or refuses to perform the Services in a manner acceptable to the City, shall be promptly removed from the Project by the Consultant and shall not be re-employed to perform any of the Services or to work on the Project.

3.3.9 Period of Performance.

3.3.9.1 Consultant shall perform and complete all Services under this Agreement within the term set forth in Section 3.1.2 above (“Performance Time”). Consultant shall also perform the Services in strict accordance with any completion schedule or Project milestones described in Exhibits “A” or “B” attached hereto, or which may be separately agreed upon in writing by the City and Consultant (“Performance Milestones”). Consultant agrees that if the Services are not completed within the aforementioned Performance Time and/or pursuant to any such Performance Milestones developed pursuant to provisions of this Agreement, it is understood, acknowledged and agreed that the City will suffer damage.

3.3.9.2 Neither City nor Consultant shall be considered in default of this Agreement for delays in performance caused by circumstances beyond the reasonable control of the non-performing Party. For purposes of this Agreement, such circumstances include a Force Majeure Event. A Force Majeure Event shall mean an event that materially affects a Party’s performance and is one or more of the following: (1) Acts of God or other natural disasters; (2) terrorism or other acts of a public enemy; (3) orders of governmental authorities (including, without limitation, unreasonable and unforeseeable delay in the issuance of permits or approvals by governmental authorities that are required for the services); (4) strikes and other organized labor action occurring at the site and the effects thereof on the services, only to the extent such strikes and other organized labor action are beyond the control of Consultant and its subcontractors, and to the extent the effects thereof cannot be avoided by use of replacement workers; and (5) pandemics, epidemics or quarantine restrictions. For purposes of this section, “orders of governmental authorities,” includes ordinances, emergency proclamations and orders, rules to protect the public health, welfare and safety, and other actions of a public agency applicable to the services and Agreement.

3.3.9.3 Should a Force Majeure Event occur, the non-performing Party shall, within a reasonable time of being prevented from performing, give written notice to the other Party describing the circumstances preventing continued performance and the efforts being made to resume performance of this Agreement. Force Majeure Events and/or delays, regardless of the Party responsible for the delay, shall not entitle Consultant to any additional compensation.

Notwithstanding the foregoing in this section, the City may still terminate this Agreement in accordance with the termination provisions of this Agreement.

3.3.10 Laws and Regulations; Employee/Labor Certification.

3.3.10.1 Compliance with Laws. Consultant shall keep itself fully informed of and in compliance with all local, state and federal laws, rules and regulations in any manner affecting the performance of the Project or the Services, including all Cal/OSHA requirements, and shall give all notices required by law. Consultant shall be liable for all violations

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of such laws and regulations in connection with the Services and this Agreement. All violations of such laws and regulations shall be grounds for the City to terminate the Agreement for cause.

3.3.10.2 Employment Eligibility; Consultant. Consultant certifies that it fully complies with all requirements and restrictions of state and federal law respecting the employment of undocumented aliens, including, but not limited to, the Immigration Reform and Control Act of 1986, as may be amended from time to time and shall require all subconsultants and sub-subconsultants to comply with the same. Consultant certifies that it has not committed a violation of any such law within the five (5) years immediately preceding the date of execution of this Agreement, and shall not violate any such law at any time during the term of the Agreement.

3.3.10.3 Equal Opportunity Employment. Consultant represents that it is an equal opportunity employer and it shall not discriminate against any subconsultant, employee or applicant for employment because of race, religion, color, national origin, handicap, ancestry, sex or age. Such non-discrimination shall include, but not be limited to, all activities related to initial employment, upgrading, demotion, transfer, recruitment or recruitment advertising, layoff or termination. Consultant shall also comply with all relevant provisions of City's Minority Business Enterprise program, Affirmative Action Plan or other related programs or guidelines currently in effect or hereinafter enacted.

3.3.10.4 Air Quality. To the extent applicable, Consultant must fully comply with all applicable laws, rules and regulations in furnishing or using equipment and/or providing services, including, but not limited to, emissions limits and permitting requirements imposed by the South Coast Air Quality Management District (SCAQMD) and/or California Air Resources Board (CARB). Consultant shall indemnify City against any fines or penalties imposed by SCAQMD, CARB, or any other governmental or regulatory agency for violations of applicable laws, rules and/or regulations by Consultant, its subconsultants, or others for whom Consultant is responsible under its indemnity obligations provided for in this Agreement.

3.3.10.5 Water Quality Management and Compliance. Consultant shall keep itself and all subcontractors, staff, and employees fully informed of and in compliance with all local, state and federal laws, rules and regulations that may impact, or be implicated by the performance of the Services including, without limitation, all applicable provisions of the City’s ordinances regulating water quality and storm water; the Federal Water Pollution Control Act (33 U.S.C. § 1251, et seq.); the California Porter-Cologne Water Quality Control Act (Water Code § 13000 et seq.); and any and all regulations, policies, or permits issued pursuant to any such authority. Consultant must additionally comply with the lawful requirements of the City, and any other municipality, drainage district, or other local agency with jurisdiction over the location where the Services are to be conducted, regulating water quality and storm water discharges. City may seek damages from Consultant for delay in completing the Services caused by Consultant’s failure to comply with the laws, regulations and policies described in this Section, or any other relevant water quality law, regulation, or policy.

3.3.10.6 Safety. Consultant shall execute and maintain its work so as to avoid injury or damage to any person or property. In carrying out its Services, the Consultant shall at all times be in compliance with all applicable local, state and federal laws, rules and regulations, and shall exercise all necessary precautions for the safety of employees appropriate to the nature of the work and the conditions under which the work is to be performed.

3.3.11 Insurance.

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3.3.11.1 Time for Compliance. Consultant shall not commence work under this Agreement until it has provided evidence satisfactory to the City that it has secured all insurance required under this section. In addition, Consultant shall not allow any subconsultant to commence work on any subcontract until it has provided evidence satisfactory to the City that the subconsultant has secured all insurance required under this section. Failure to provide and maintain all required insurance shall be grounds for the City to terminate this Agreement for cause.

3.3.11.2 Types of Insurance Required. As a condition precedent to the effectiveness of this Agreement for work to be performed hereunder, and without limiting the indemnity provisions of the Agreement, the Consultant, in partial performance of its obligations under such Agreement, shall procure and maintain in full force and effect during the term of the Agreement the following policies of insurance. If the existing policies do not meet the insurance requirements set forth herein, Consultant agrees to amend, supplement or endorse the policies to do so.
(A) Commercial General Liability: Commercial General Liability Insurance which affords coverage at least as broad as Insurance Services Office "occurrence" form CG 00 01, or the exact equivalent, with limits of not less than $1,000,000 per occurrence and no less than $2,000,000 in the general aggregate. Defense costs shall be paid in addition to the limits. The policy shall contain no endorsements or provisions (1) limiting coverage for contractual liability; (2) excluding coverage for claims or suits by one insured against another (cross-liability); (3) products/completed operations liability; or (4) containing any other exclusion(s) contrary to the terms or purposes of this Agreement. (B) Automobile Liability Insurance: Automobile Liability Insurance with coverage at least as broad as Insurance Services Office Form CA 00 01 covering "Any Auto" (Symbol 1), or the exact equivalent, covering bodily injury and property damage for all activities with limits of not less than $1,000,000 combined limit for each occurrence. (C) Workers' Compensation: Workers' Compensation
Insurance, as required by the State of California and Employer's Liability Insurance with a limit of not less than $1,000,000 per accident for bodily injury and disease. (D) Professional Liability (Errors & Omissions): Professional Liability insurance or Errors & Omissions insurance appropriate to Consultant’s profession with limits of not less than $1,000,000. Covered professional services shall specifically include all work to be performed under the Agreement and delete any exclusions that may potentially affect the work to be performed (for example, any exclusions relating to lead, asbestos, pollution, testing, underground storage tanks, laboratory analysis, soil work, etc.). If coverage is written on a claims-made basis, the retroactive date shall precede the effective date of the initial Agreement and continuous coverage will be maintained or an extended reporting period will be exercised for a period of at least five (5) years from termination or expiration of this Agreement.

3.3.11.3 Insurance Endorsements. Required insurance policies shall contain the following provisions, or Consultant shall provide endorsements on forms approved by the City to add the following provisions to the insurance policies:
(A) Commercial General Liability: (1) Additional Insured: The City, its officials, officers, employees, agents, and volunteers shall be additional insureds with regard to liability and defense of suits or claims arising out of the performance of the Agreement.

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Additional Insured Endorsements shall not (1) be restricted to "ongoing operations"; (2) exclude "contractual liability"; (3) restrict coverage to "sole" liability of Consultant; or (4) contain any other exclusions contrary to the terms or purposes of this Agreement. For all policies of Commercial General Liability insurance, Consultant shall provide endorsements in the form of ISO CG 20 10 10 01 and 20 37 10 01 (or endorsements providing the exact same coverage) to effectuate this requirement. (2) Cancellation: Required insurance policies shall not be canceled or the coverage reduced until a thirty (30) day written notice of cancellation has been served upon the City except ten (10) days shall be allowed for non-payment of premium. (B) Automobile Liability. (1) Cancellation: Required insurance policies shall not be canceled or the coverage reduced until a thirty (30) day written notice of cancellation has been served upon the City except ten (10) days shall be allowed for non-payment of premium.
(C) Professional Liability (Errors & Omissions): 1) Cancellation:

Required insurance policies shall not be canceled or the coverage reduced until a thirty (30) day written notice of cancellation has been served upon the City except ten (10) days shall be allowed for non-payment of premium. (2) Contractual Liability Exclusion Deleted: This insurance shall include contractual liability applicable to this Agreement. The policy must “pay on behalf of” the insured and include a provision establishing the insurer’s duty to defend. (D) Workers' Compensation: (1) Cancellation: Required
insurance policies shall not be canceled or the coverage reduced until a thirty (30) day written notice of cancellation has been served upon the City except ten (10) days shall be allowed for non-payment of premium. (2) Waiver of Subrogation: A waiver of subrogation stating that the insurer waives all rights of subrogation against the City, its officials, officers, employees, agents, and volunteers.

3.3.11.4 Primary and Non-Contributing Insurance. All policies of Commercial General Liability and Automobile Liability insurance shall be primary and any other insurance, deductible, or self-insurance maintained by the City, its officials, officers, employees, agents, or volunteers shall not contribute with this primary insurance. Policies shall contain or be endorsed to contain such provisions.

3.3.11.5 Waiver of Subrogation. All required insurance coverages, except for the professional liability coverage, shall contain or be endorsed to waiver of subrogation in favor of the City, its officials, officers, employees, agents, and volunteers or shall specifically allow Consultant or others providing insurance evidence in compliance with these specifications to waive their right of recovery prior to a loss. Consultant hereby waives its own right of recovery against City, and shall require similar written express waivers and insurance clauses from each of its subconsultants.

3.3.11.6 Deductibles and Self-Insured Retentions. Any deductible or selfinsured retention must be approved in writing by the City and shall protect the City, its officials, officers, employees, agents, and volunteers in the same manner and to the same extent as they would have been protected had the policy or policies not contained a deductible or self-insured retention.

3.3.11.7 Evidence of Insurance. The Consultant, concurrently with the execution of the Agreement, and as a condition precedent to the effectiveness thereof, shall

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deliver either certified copies of the required policies, or original certificates on forms approved by the City, together with all endorsements affecting each policy. Required insurance policies shall not be in compliance if they include any limiting provision or endorsement that has not been submitted to the City for approval. The certificates and endorsements for each insurance policy shall be signed by a person authorized by that insurer to bind coverage on its behalf. At least fifteen (15 days) prior to the expiration of any such policy, evidence of insurance showing that such insurance coverage has been renewed or extended shall be filed with the City. If such coverage is cancelled or reduced and not replaced immediately so as to avoid a lapse in the required coverage, Consultant shall, within ten (10) days after receipt of written notice of such cancellation or reduction of coverage, file with the City evidence of insurance showing that the required insurance has been reinstated or has been provided through another insurance company or companies.

3.3.11.8 Acceptability of Insurers. Each such policy shall be from a company or companies with a current A.M. Best's rating of no less than A:VII and authorized to transact business of insurance in the State of California, or otherwise allowed to place insurance through surplus line brokers under applicable provisions of the California Insurance Code or any federal law.

3.3.11.9 Enforcement of Agreement Provisions (non estoppel).

Consultant acknowledges and agrees that actual or alleged failure on the part of the City to inform Consultant of non-compliance with any requirement imposes no additional obligation on the City nor does it waive any rights hereunder.

3.3.11.10 Requirements Not Limiting. Requirement of specific coverage or minimum limits contained in this Section are not intended as a limitation on coverage, limits, or other requirement, or a waiver of any coverage normally provided by any insurance.

3.3.11.11 Additional Insurance Provisions
(A) The foregoing requirements as to the types and limits of insurance coverage to be maintained by Consultant, and any approval of said insurance by the City, is not intended to and shall not in any manner limit or qualify the liabilities and obligations otherwise assumed by the Consultant pursuant to this Agreement, including but not limited to, the provisions concerning indemnification.
(B) If at any time during the life of the Agreement, any policy of insurance required under this Agreement does not comply with these specifications or is canceled and not replaced, City has the right but not the duty to obtain the insurance it deems necessary and any premium paid by City will be promptly reimbursed by Consultant or City will withhold amounts sufficient to pay premium from Consultant payments. In the alternative, City may cancel this Agreement.
(C) The City may require the Consultant to provide complete copies of all insurance policies in effect for the duration of the Project. (D) Neither the City nor any of its officials, officers, employees, agents or volunteers shall be personally responsible for any liability arising under or by virtue of this Agreement.

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(E) The limits set forth herein shall apply separately to each insured against whom claims are made or suits are brought, except with respect to the limits of liability. Further the limits set forth herein shall not be construed to relieve the Consultant from liability in excess of such coverage, nor shall it limit the Consultant’s indemnification obligations to the City and shall not preclude the City from taking such other actions available to the City under other provisions of the Agreement or law.
(F) Consultant shall report to the City, in addition to Consultant’s insurer, any and all insurance claims submitted by Consultant in connection with the Services under this Agreement.

3.3.11.12 Insurance for Subconsultants. Consultant shall include all subconsultants engaged in any work for Consultant relating to this Agreement as additional insureds under the Consultant's policies, or the Consultant shall be responsible for causing subconsultants to purchase the appropriate insurance in compliance with the terms of these Insurance Requirements, including adding the City, its officials, officers, employees, agents, and volunteers as additional insureds to the subconsultant's policies. All policies of Commercial General Liability insurance provided by Consultant’s subconsultants performing work relating to this Agreement shall be endorsed to name the City, its officials, officers, employees, agents and volunteers as additional insureds using endorsement form ISO CG 20 38 04 13 or an endorsement providing equivalent coverage. Consultant shall not allow any subconsultant to commence work on any subcontract relating to this Agreement until it has received satisfactory evidence of subconsultant’s compliance with all insurance requirements under this Agreement, to the extent applicable. The Consultant shall provide satisfactory evidence of compliance with this section upon request of the City.

3.4 Labor Code Requirements.

3.4.1 Prevailing Wages. Consultant is aware of the requirements of California Labor Code Section 1720, et seq., and 1770, et seq., as well as California Code of Regulations, Title 8, Section 16000, et seq., ("Prevailing Wage Laws"), which require the payment of prevailing wage rates and the performance of other requirements on "public works" and "maintenance" projects. If the Services are being performed as part of an applicable "public works" or "maintenance" project, as defined by the Prevailing Wage Laws, and if the total compensation is $1,000 or more, Consultant agrees to fully comply with such Prevailing Wage Laws. City shall provide Consultant with a copy of the prevailing rates of per diem wages in effect at the commencement of this Agreement. Consultant shall make copies of the prevailing rates of per diem wages for each craft, classification or type of worker needed to execute the Services available to interested parties upon request, and shall post copies at the Consultant's principal place of business and at the project site. It is the intent of the parties to effectuate the requirements of sections 1771, 1774, 1775, 1776, 1777.5, 1813, and 1815 of the Labor Code within this Agreement, and Consultant shall therefore comply with such Labor Code sections to the fullest extent required by law. Consultant shall defend, indemnify and hold the City, its officials, officers, employees, agents, and volunteers free and harmless from any claim or liability arising out of any failure or alleged failure to comply with the Prevailing Wage Laws.

3.4.2 Registration/DIR Compliance. If the Services are being performed on a public works project of over $25,000 when the project is for construction, alteration, demolition, installation, or repair work, or a public works project of over $15,000 when the project is for maintenance work, in addition to the foregoing, then pursuant to Labor Code sections 1725.5 and

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1771.1, the Consultant and all subconsultants must be registered with the Department of Industrial Relations (“DIR”). Consultant shall maintain registration for the duration of the Project and require the same of any subconsultants.

3.4.3 Compliance Monitoring. This Project may also be subject to compliance monitoring and enforcement by the DIR. It shall be Consultant’s sole responsibility to comply with all applicable registration and labor compliance requirements, including the submission of payroll records directly to the DIR. Any stop orders issued by the DIR against Consultant or any subconsultant that affect Consultant’s performance of services, including any delay, shall be Consultant’s sole responsibility. Any delay arising out of or resulting from such stop orders shall be considered Consultant caused delay and shall not be compensable by the City. Consultant shall defend, indemnify and hold the City, its officials, officers, employees and agents free and harmless from any claim or liability arising out of stop orders issued by the DIR against Consultant or any subconsultant.

3.4.4 Labor Certification. By its signature hereunder, Consultant certifies that it is aware of the provisions of Section 3700 of the California Labor Code which require every employer to be insured against liability for Worker's Compensation or to undertake self-insurance in accordance with the provisions of that Code, and agrees to comply with such provisions before commencing the performance of the Services.

3.5 Termination of Agreement.

3.5.1.1 Grounds for Termination. City may, by written notice to Consultant, terminate the whole or any part of this Agreement at any time and without cause by giving written notice to Consultant of such termination, and specifying the effective date thereof, at least seven (7) days before the effective date of such termination. Upon termination, Consultant shall be compensated only for those Services which have been adequately rendered to City, and Consultant shall be entitled to no further compensation. Consultant may not terminate this Agreement except for cause. The rights and remedies of the City provided in this section shall not be exclusive and are in addition to any other rights and remedies provided by law, equity or under this Agreement.

3.5.1.2 Effect of Termination. If this Agreement is terminated as provided herein, City may require Consultant to provide all finished or unfinished Documents and Data and other information of any kind prepared by Consultant in connection with the performance of Services under this Agreement. Consultant shall be required to provide such document and other information within fifteen (15) days of the request.

3.5.1.3 Additional Services. In the event this Agreement is terminated in whole or in part as provided herein, City may procure, upon such terms and in such manner as it may determine appropriate, services similar to those terminated.

3.6 Indemnification.

3.6.1 To the fullest extent permitted by law, Consultant shall defend (with counsel of City’s choosing), indemnify and hold the City, its officials, officers, employees, volunteers, and agents free and harmless from any and all claims, demands, causes of action, costs, expenses, liability, loss, damage or injury of any kind, in law or equity, to property or persons, including wrongful death, in any manner arising out of, pertaining to, or incident to any acts, errors or

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omissions, or willful misconduct of Consultant, its officials, officers, employees, subcontractors, consultants or agents in connection with the performance of the Consultant’s Services, the Project or this Agreement, including without limitation the payment of all damages, expert witness fees and attorney’s fees and other related costs and expenses except such loss or damage caused by the sole negligence or willful misconduct of the City. Consultant's obligation to indemnify shall survive expiration or termination of this Agreement and shall not be restricted to insurance proceeds, if any, received by Consultant, the City, its officials, officers, employees, agents, or volunteers.

3.6.2 If Consultant’s obligation to defend, indemnify, and/or hold harmless arises out of Consultant’s performance as a “design professional” (as that term is defined under Civil Code section 2782.8), then, and only to the extent required by Civil Code section 2782.8, which is fully incorporated herein, Consultant’s indemnification obligation shall be limited to claims that arise out of, pertain to, or relate to the negligence, recklessness, or willful misconduct of the Consultant, and, upon Consultant obtaining a final adjudication by a court of competent jurisdiction, Consultant’s liability for such claim, including the cost to defend, shall not exceed the Consultant’s proportionate percentage of fault.

3.7 General Provisions.

3.7.1 Accounting Records. Consultant shall maintain complete and accurate records with respect to all costs and expenses incurred under this Agreement. All such records shall be clearly identifiable. Consultant shall allow a representative of City during normal business hours to examine, audit, and make transcripts or copies of such records and any other documents created pursuant to this Agreement. Consultant shall allow inspection of all work, data, documents, proceedings, and activities related to the Agreement for a period of three (3) years from the date of final payment under this Agreement.

3.7.2 Independent Contractors and Subcontracting.

3.7.2.1 Use of Consultants. Consultant is aware of statutory and case law regarding classification of workers as independent contractors, including California Labor Code Section 2750.3 and Dynamex Operations West, Inc. v. Superior Court, 4 Cal. 5th 903 (2018). To ensure that Consultant is in compliance with the California Labor Code, Consultant shall only utilize its employees to provide the Services. Consultant may not provide the services through any independent contractor, subcontractor or subconsultant (“Subcontractor(s)”) unless approved by the City as set forth in Section 3.7.2.2 below. Consultant represents and warrants that all personnel who perform the Services on Consultant’s behalf are Consultant’s employees, and that Consultant complies with all applicable laws, rules and regulations governing its employees, including, but not limited to, the California Labor Code, Unemployment Insurance Code and all applicable Industrial Welfare Commission Wage Orders.

3.7.2.2 Prior Approval Required. Consultant shall not use any Subcontractor to provide the Services, or any portion of the work required by this Agreement, without prior written approval of City. In the event that City authorizes Consultant to use a Subcontractor, Consultant shall enter into a written agreement with the Subcontractor, which must include all provisions of the Agreement, including a restriction on the Subcontractor’s use of further independent contractors, subcontractors or subconsultants without the City’s prior written consent.

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3.7.3 Delivery of Notices. All notices permitted or required under this Agreement shall be given to the respective parties at the following address, or at such other address as the respective parties may provide in writing for this purpose:

Consultant: EN Fuego Events
1072 Casitas Pass Road #232
Carpinteria Ca 93013
ATTN: Andres Nuno
[email protected]
City: City of Arroyo Grande
1221 Ash Street
Arroyo Grande, CA 93420
ATTN: Sheridan Bohlken
Such notice shall be deemed made when personally delivered or when mailed, forty-eight (48) hours after deposit in the U.S. Mail, first class postage prepaid and addressed to the party at its applicable address. Actual notice shall be deemed adequate notice on the date actual notice occurred, regardless of the method of service.

3.7.4 Ownership of Materials and Confidentiality.

3.7.4.1 Documents & Data; Licensing of Intellectual Property. This Agreement creates a non-exclusive and perpetual license for City to copy, use, modify, reuse, or sublicense any and all copyrights, designs, and other intellectual property embodied in plans, specifications, studies, drawings, estimates, and other documents or works of authorship fixed in any tangible medium of expression, including but not limited to, physical drawings or data magnetically or otherwise recorded on computer diskettes, which are prepared or caused to be prepared by Consultant under this Agreement ("Documents & Data"). All Documents & Data shall be and remain the property of City, and shall not be used in whole or in substantial part by Consultant on other projects without the City’s express written permission. Within thirty (30) days following the completion, suspension, abandonment or termination of this Agreement, Consultant shall provide to City reproducible copies of all Documents & Data, in a form and amount required by City. City reserves the right to select the method of document reproduction and to establish where the reproduction will be accomplished. The reproduction expense shall be borne by City at the actual cost of duplication. In the event of a dispute regarding the amount of compensation to which the Consultant is entitled under the termination provisions of this Agreement, Consultant shall provide all Documents & Data to City upon payment of the undisputed amount. Consultant shall have no right to retain or fail to provide to City any such documents pending resolution of the dispute. In addition, Consultant shall retain copies of all Documents & Data on file for a minimum of fifteen (15) years following completion of the Project, and shall make copies available to City upon the payment of actual reasonable duplication costs. Before destroying the Documents & Data following this retention period, Consultant shall make a reasonable effort to notify City and provide City with the opportunity to obtain the documents.

3.7.4.2 Subconsultants. Consultant shall require all subconsultants to agree in writing that City is granted a non-exclusive and perpetual license for any Documents & Data the subconsultant prepares under this Agreement. Consultant represents and warrants that Consultant has the legal right to license any and all Documents & Data. Consultant makes no such representation and warranty in regard to Documents & Data which were prepared by design

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professionals other than Consultant or its subconsultants, or those provided to Consultant by the City.

3.7.4.3 Right to Use. City shall not be limited in any way in its use or reuse of the Documents and Data or any part of them at any time for purposes of this Project or another project, provided that any such use not within the purposes intended by this Agreement or on a project other than this Project without employing the services of Consultant shall be at City’s sole risk. If City uses or reuses the Documents & Data on any project other than this Project, it shall remove the Consultant’s seal from the Documents & Data and indemnify and hold harmless Consultant and its officers, directors, agents and employees from claims arising out of the negligent use or re-use of the Documents & Data on such other project. Consultant shall be responsible and liable for its Documents & Data, pursuant to the terms of this Agreement, only with respect to the condition of the Documents & Data at the time they are provided to the City upon completion, suspension, abandonment or termination. Consultant shall not be responsible or liable for any revisions to the Documents & Data made by any party other than Consultant, a party for whom the Consultant is legally responsible or liable, or anyone approved by the Consultant.

3.7.4.4 Indemnification. Consultant shall defend, indemnify and hold the City, its directors, officials, officers, employees, volunteers and agents free and harmless, pursuant to the indemnification provisions of this Agreement, for any alleged infringement of any patent, copyright, trade secret, trade name, trademark, or any other proprietary right of any person or entity in consequence of the use on the Project by City of the Documents & Data, including any method, process, product, or concept specified or depicted.

3.7.4.5 Confidentiality. All ideas, memoranda, specifications, plans, procedures, drawings, descriptions, computer program data, input record data, written information, and other Documents & Data either created by or provided to Consultant in connection with the performance of this Agreement shall be held confidential by Consultant. Such materials shall not, without the prior written consent of City, be used by Consultant for any purposes other than the performance of the Services. Nor shall such materials be disclosed to any person or entity not connected with the performance of the Services or the Project. Nothing furnished to Consultant which is otherwise known to Consultant or is generally known, or has become known, to the related industry shall be deemed confidential. Consultant shall not use City's name or insignia, photographs of the Project, or any publicity pertaining to the Services or the Project in any magazine, trade paper, newspaper, television or radio production or other similar medium without the prior written consent of City.

3.7.5 Cooperation; Further Acts. The Parties shall fully cooperate with one another, and shall take any additional acts or sign any additional documents as may be necessary, appropriate or convenient to attain the purposes of this Agreement.

3.7.6 Entire Agreement. This Agreement contains the entire agreement of the Parties with respect to the subject matter hereof, and supersedes all prior negotiations, understandings or agreements.

3.7.7 Attorneys’ Fees. If either party commences an action against the other party, either legal, administrative or otherwise, arising out of or in connection with this Agreement, the prevailing party in such litigation shall be entitled to have and recover from the losing party reasonable attorneys’ fees and all costs of such action.

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3.7.8 Governing Law. This Agreement shall be governed by the laws of the State of California. Venue shall be in San Luis Obispo County. In addition to any and all contract requirements pertaining to notices of and requests for compensation or payment for extra work, disputed work, claims and/or changed conditions, Consultant must comply with the claim procedures set forth in Government Code sections 900 et seq. prior to filing any lawsuit against the City. Such Government Code claims and any subsequent lawsuit based upon the Government Code claims shall be limited to those matters that remain unresolved after all procedures pertaining to extra work, disputed work, claims, and/or changed conditions have been followed by Consultant. If no such Government Code claim is submitted, or if any prerequisite contractual requirements are not otherwise satisfied as specified herein, Consultant shall be barred from bringing and maintaining a valid lawsuit against the City.

3.7.9 Time of Essence. Time is of the essence for each and every provision of this Agreement.

3.7.10 City's Right to Employ Other Consultants. City reserves right to employ other consultants in connection with this Project.

3.7.11 Successors and Assigns. This Agreement shall be binding on the successors and assigns of the parties.

3.7.12 Assignment or Transfer. Consultant shall not assign, sublet, or transfer this Agreement or any rights under or interest in this Agreement without the written consent of the City, which may be withheld for any reason. Any attempt to so assign or so transfer without such consent shall be void and without legal effect and shall constitute grounds for termination.

Consultant shall not subcontract any portion of the Services required by this Agreement, except as expressly stated herein, without prior written approval of City. Subcontracts, if any, shall contain a provision making them subject to all provisions stipulated in this Agreement.

3.7.13 Construction; References; Captions. Since the Parties or their agents have participated fully in the preparation of this Agreement, the language of this Agreement shall be construed simply, according to its fair meaning, and not strictly for or against any Party. Any term referencing time, days or period for performance shall be deemed calendar days and not work days. All references to Consultant include all personnel, employees, agents, and subconsultants of Consultant, except as otherwise specified in this Agreement. All references to City include its elected officials, officers, employees, agents, and volunteers except as otherwise specified in this Agreement. The captions of the various articles and paragraphs are for convenience and ease of reference only, and do not define, limit, augment, or describe the scope, content, or intent of this Agreement.

3.7.14 Amendment; Modification. No supplement, modification, or amendment of this Agreement shall be binding unless executed in writing and signed by both Parties.

3.7.15 Waiver. No waiver of any default shall constitute a waiver of any other default or breach, whether of the same or other covenant or condition. No waiver, benefit, privilege, or service voluntarily given or performed by a Party shall give the other Party any contractual rights by custom, estoppel, or otherwise.

3.7.16 No Third-Party Beneficiaries. There are no intended third party beneficiaries of any right or obligation assumed by the Parties.

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3.7.17 Invalidity; Severability. If any portion of this Agreement is declared invalid, illegal, or otherwise unenforceable by a court of competent jurisdiction, the remaining provisions shall continue in full force and effect.

3.7.18 Prohibited Interests. Consultant maintains and warrants that it has not employed nor retained any company or person, other than a bona fide employee working solely for Consultant, to solicit or secure this Agreement. Consultant warrants that it has not paid nor has it agreed to pay any company or person, other than a bona fide employee working solely for Consultant, any fee, commission, percentage, brokerage fee, gift or other consideration contingent upon or resulting from the award or making of this Agreement. Consultant further agrees to file, or shall cause its employees or subconsultants to file, a Statement of Economic Interest with the City’s Filing Officer as required under state law in the performance of the Services. For breach or violation of this warranty, City shall have the right to rescind this Agreement without liability. For the term of this Agreement, no member, officer or employee of City, during the term of his or her service with City, shall have any direct interest in this Agreement, or obtain any present or anticipated material benefit arising therefrom.

3.7.19 Authority to Enter Agreement. Consultant has all requisite power and authority to conduct its business and to execute, deliver, and perform the Agreement. Each Party warrants that the individuals who have signed this Agreement have the legal power, right, and authority to make this Agreement and bind each respective Party.

3.7.20 Counterparts. This Agreement may be signed in counterparts, each of which shall constitute an original.

3.7.21 Survival. All rights and obligations hereunder that by their nature are to continue after any expiration or termination of this Agreement, including, but not limited to, the indemnification obligations, shall survive any such expiration or termination.

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EXHIBIT "A"

SCOPE OF SERVICES
en fuego
events
En Fuego Enterprises, Inc. • 1072 Casitas Pass Road #232, Carpinteria, CA 93013 www.enfuegoevent.com • [email protected]

EVENT PRODUCTION SERVICES AGREEMENT
Roost & Rhythm Music Festival and Carnival
June 11–13, 2027
Heritage Park & Olohan Alley,
Village and City of Arroyo
Grande, California

PARTIES
This Agreement is entered into between the City of Arroyo Grande ("City") and En Fuego Enterprises, Inc., dba En Fuego Events ("Producer"). The Producer shall serve as the exclusive event production manager for the Roost & Rhythm Music Festival.

EVENT OVERVIEW
Roost & Rhythm Music Festival is envisioned as a three-day community festival celebrating the Central Coast through craft beverages, live music, food, entertainment, carnival attractions, local artisans, and family activities.

COMPENSATION
Tourism Business Improvement District Event Sponsorship Reimbursement for $25,000 to be considered on August 13, 2026.

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EXHIBIT A – DETAILED SCOPE OF SERVICES
PRODUCER SHALL:

Event Planning
 Develop and maintain master event production schedule and planning timeline.  Conduct recurring coordination meetings with the City and key stakeholders.  Prepare site plans, event layouts, operational schedules, and load-in/load-out plans.  Develop contingency plans for weather, emergencies, and operational disruptions.  Coordinate all production logistics necessary for successful event implementation.  Promptly notify the City of any changes affecting event scope, budget, schedule, safety, sponsorships, or overall event viability.

Vendor Management
 Recruit and manage food vendors, artisan vendors, commercial exhibitors, nonprofit organizations, and other approved participants.
 Negotiate vendor agreements and collect all applicable fees.  Verify required insurance, health permits, seller’s permits, business licenses, and regulatory compliance.
 Assign booth locations in coordination with the approved site plan.  Manage vendor communications, check-in, operations, and compliance throughout the Event.  Prioritize opportunities for Arroyo Grande businesses and coordinate Village business participation where feasible.

Sponsorship Program
 Develop sponsorship packages and solicitation materials.  Recruit and manage event sponsors in alignment with City guidelines.  Provide the City with periodic sponsorship updates.
 Submit a final sponsorship summary identifying sponsorship revenue, participating sponsors, and fulfillment of sponsor benefits.
 Obtain City approval for sponsorships utilizing City or Visit Arroyo Grande branding or conflicting with City policies or existing municipal sponsorship agreements.

Beverage Operations
 Recruit breweries, wineries, distilleries and beverage vendors.  Obtain and maintain all required ABC licenses and approvals.  Coordinate beverage operations, inventory, point-of-sale systems, pouring stations, and responsible beverage service.
 Train beverage volunteers and managers.
 Ensure compliance with all federal, state, and local regulations.

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Entertainment
 Secure entertainment consistent with the approved Event Plan.  Negotiate performer agreements.
 Coordinate artist hospitality and scheduling.
 Manage stage production, sound, lighting, and technical operations.  Provide qualified stage management personnel.
 Obtain City approval prior to announcing major headlining acts.

Carnival
 Coordinate carnival operators and attractions.
 Ensure all rides and attractions comply with applicable safety regulations.  Coordinate inspections, operating schedules, and contractor logistics.  Integrate carnival operations into the overall Event Plan.

Public Safety
 Prepare Emergency Action, Security, Medical, Communication, and Traffic Control Plans for City approval no later than thirty (30) days prior to the Event.  Coordinate with the Arroyo Grande Police Department, Public Works, Five Cities Fire Authority and other agencies.
 Retain qualified security and traffic control contractors.  Maintain emergency communication procedures throughout event.  Coordinate all approved road closures, barricades, fencing, pedestrian circulation and emergency access.

Permitting Matrix
 ABC licensing.
 San Luis Obispo County Public Health approvals.
 Temporary Use Permit (TUP).
 Fire inspections.
 Entertainment permits (Public Safety Welfare Permit).  Temporary structures.
 Road closure coordination (Resolution to close streets).  Vendor compliance (safety, electrical cord covers, etc.).  Signage approvals.

Marketing
The Producer shall serve as the lead marketing entity for the Event and shall:
 Develop and execute the primary marketing campaign.
 Provide all branding assets, promotional materials, website content, entertainment announcements, sponsor recognition, media coordination, advertising materials and social media content.
 Maintain an event website and social media presence.
 Actively promote the Event through its marketing channels, sponsors, partners, vendors,

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lodging partners, tourism organizations, media outlets, and other appropriate networks.  Coordinate marketing efforts with Visit Arroyo Grande and the City to maximize attendance, overnight visitation, Village business participation, sponsorship visibility, and economic impact.
 Provide the City with a marketing timeline, periodic campaign updates and a post-event marketing summary including available performance metrics (i.e. impressions, reach, engagement, website traffic, earned media, and ticket sales).

The City shall:
 Support the Event and marketing campaign through available communication channels, inclusive of Visit Arroyo Grande, consistent with City policies and available resources.

Financial Management
 Maintain the Event budget.
 Pay contracted vendors and subcontractors.
 Maintain accurate financial records.
 Track sponsorship, vendor, ticketing, and other Event revenues.  Submit final accounting and reconciliation, summarizing revenues, expenditures, sponsorships, and City sponsorship expenditures.

Post-Event Reporting
Within sixty (60) days following the Event, Producer shall provide:
 Financial Reconciliation
 Sponsorship summary.
 Vendor participation summary.
 Marketing performance summary.
 Public safety summary.
 Operational debrief.
 Recommendations for future improvements.
 Economic impact information reasonably available to Producer.

INSURANCE
Producer shall maintain Commercial General Liability, Liquor Liability, Automobile Liability and Workers' Compensation insurance and name the City as Additional Insured where required.

CITY RESPONSIBILITIES

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 Provide Heritage Park and Olohan Alley, subject to approved Event operations.  Provide electrical access through existing City infrastructure where available.  Designate an Event Manager to serve as liaison.
 Coordinate municipal permitting and interdepartmental review.  Support coordination with Police, Fire, Public Works, and Community Development.  Promote Event through available municipal communication channels and Visit Arroyo Grande, consistent with policies and available resources.  Review and approve required operational plans, including site plans, traffic control plans, emergency plans, security plans, and major operational modifications.

EVENT PARTNERSHIP & COLLABORATION
The City and Producer acknowledge the Event is intended to advance tourism, economic development, community engagement, and activation of the Village of Arroyo Grande.

Both parties agree to collaborate and share information necessary for successful planning and execution, coordinate marketing and stakeholder outreach, and work cooperatively to maximize public benefit and the return on public and private investment.

ARROYO GRANDE TOURISM BUSINESS IMPROVEMENT

DISTRICT SPONSORSHIP
Advisory Board Meeting: August 13, 2026
Visit Arroyo Grande Event Sponsorship (Reimbursement Award) $25,000

INTELLECTUAL PROPERTY
Each party retains ownership of its trademarks and branding. Event branding developed specifically for the festival may be jointly used for future promotions subject to mutual approval. Grant the City a perpetual, royalty-free license/access to use Event photographs, videos, attendance data, and promotional materials for municipal, tourism, historical, and future promotional purposes while preserving each party's ownership of its respective trademarks.

CANCELLATION & FORCE MAJEURE
Neither party shall be liable for delays or cancellation caused by acts beyond reasonable

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control including severe weather, natural disasters, government orders or other force majeure events. Non-refundable payments committed to third-party obligations remain payable per City approval.

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EXHIBIT “B”

SCHEDULE OF SERVICES
Ongoing until the facilities and event area have been fully cleared, all event operations have been concluded, and all required wrap-up meetings and post-event activities have been completed
 Planning meetings monthly from August 2026 until start of event June 2027  Marketing
 Timeline milestones met
Event Dates and Times June 11-13, 2027
 Friday, June 11th, 4 p.m. – 10 p.m.
 Saturday, June 12th, 12 p.m. – 10 p.m.
 Sunday, June 13th, 12 p.m. – 10 p.m.

Event Set Up and Take Down
 Set Up beginning Monday, June 7th 8:00 a.m.
 Olohan Alley from Monday, June 7
th, 8:00 a.m. – Monday, June 14th, 12 p.m.
 Road Closures beginning in stages Thursday June 10th, at 10:00 a.m., and ending by Monday, June 10th at 12 p.m.
 Take Down beginning Sunday, June 14th at 10 a.m. and concluding in the Village by Monday, June 14th at 12 p.m.
 Carnival Rides, Trailers Etc. out of all lots by Wednesday, June 16th at 12 p.m.  Post event activities and wrap up meetings following conclusion of event

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EXHIBIT "C"

COMPENSATION
The City of Arroyo Grande shall to provide up to $25,000 through the Arroyo Grande Tourism Business Improvement District Tourism Enhancement Event Sponsorship through reimbursement for approved event expenses and waived permit fees and staff time not to exceed $36,833. En Fuego Events shall receive compensation through revenue generated from event sales, as agreed upon by the parties, and shall have no claim against the City for additional compensation or reimbursement related to the event unless otherwise expressly provided in this Agreement.