Multi Media Coordinator Page 1 of 2
MULTIMEDIA COORDINATOR
JOB FAMILY:
EEO CATEGORY: Professionals
FLSA: Exempt
PAY PLAN: Full-Time Pay Plan
UNION STATUS: UNIT 6-Represented- The Barstow
Management Employees’ Association
PURPOSE STATEMENT:
Under the direction of the assigned administrator, The Digital Media Coordinator plays a pivotal role by managing and producing compelling digital content for various platforms. This individual is responsible for creating engaging photography and videography content, as well as managing social media, local cable channel, and the city web site to enhance the City’s online presence.
ESSENTIAL FUNCTIONS, DUTIES, AND TASKS:
The following list of functions, duties, and tasks is typical for this classification. Incumbents may not perform all of the listed duties and/or may be required to perform other closely related or department-specific functions, duties, and tasks from those set forth below to address business needs and changing business practices. Attend and cover events, capturing key moments through photography and videography for post-event promotion.
Attend, manage, and support media room and chamber dais during city council, commissions, and various other meetings.
Monitor social media trends and implement strategies to increase engagement. Utilize analytics tools to track and analyze the performance of digital content and social media campaigns Content Creation:
Develop high-quality visual content, including photographs and videos, to showcase the organization's activities, events, and impact.
Collaborate with teams to gather relevant content and ensure alignment with brand guidelines.
Create posts to maintain a consistent and active online presence. Media Management:
Create and manage content for social media accounts, including but not limited to, Facebook, Twitter, Instagram and LinkedIn
Create and manage content for YouTube . Create and manage content for the Local Cable Channel and Cable Cast TV
Create and manage content for the City Web Sites
Digital Strategy:
Contribute to the development of a digital media strategy to effectively communicate the organization's goals and initiatives.
Identify opportunities for online campaigns and collaborate with other teams to implement them. Responsible for maintaining and updating the City’s Intranet/Internet.
Job Classification Description
Equal Employment Opportunity
Multi Media Coordinator Page 2 of 2
OTHER DUTIES:
Performs other related duties as assigned.
KNOWLEDGE, SKILLS, AND ABILITIES
(At time of application)
Knowledge of:
Digital Media - Knowledge of digital media such as websites, webcasts, online communications, social media, you-tube and Internet trends.
Proficient in Adobe Creative Cloud Suite
Proficient in Cable Cast Media Suite
Knowledge of marketing strategies and tactics and promotional campaigns Skills and Abilities to:
Use initiative, discretion, and judgment within established procedures, guidelines, and rules Work extended hours and/or a flexible shift
Communicate effectively in the English language at a level necessary for efficient job performance Perform all essential functions as assigned by an authorized employee, supervisor and/or manager with or without reasonable accommodation.
JOB QUALIFICATIONS / REQUIREMENTS:
(At time of application and in addition to the Knowledge, Skills, and Abilities listed above.) EDUCATION AND EXPERIENCE:
Bachelor's degree in Digital Media, Communications, Marketing, or a related field Proven experience in digital content creation, social media management, and community engagement.
Proficiency in graphic design and video editing software (e.g., Adobe Creative Suite).
Strong understanding of social media platforms, trends, and best practices.
Excellent written and verbal communication skills.
Ability to work collaboratively in a team and manage multiple projects simultaneously.
LICENSE(S) REQUIRED:
Valid, current driver’s license and a good driving record.
WORK ENVIRONMENT / PHYSICAL DEMANDS:
(Must be performed with or without reasonable accommodations) This position works primarily in an indoor office environment and out in public meeting and event settings. Positions in this class typically require: reaching, standing, walking, pushing, pulling, lifting, grasping, talking, hearing, seeing, and repetitive motions with or without reasonable accommodation. Heavy Work: Exerting 50 to 100 pounds of force occasionally (up to 1/3 of workday), and/or 25 to 50 pounds of force frequently (1/3 to 2/3 of workday), and/or 10 to 20 pounds of force constantly (2/3 or more of workday) to move objects. Physical Demand requirements are in excess of those for Medium Work.