MISSION STATEMENT
TO IMPROVE BARSTOW’S ROUTE 66 MAIN STREET, ELEVATE LOCAL HERITAGE, AND ATTRACT TRAVELERS, BUSINESSES, AND CULTURE THROUGH STRATEGIC TOURISM DEVELOPMENT.
VISIT BARSTOW TOURISM COMMITTEE
Structured under the Barstow Chamber of Commerce
Independent working committee
Dedicated officers and reporting structure
All funds held separately and used only for tourism initiatives Supported by Chamber’s administrative system
Committee Members
CHAIR
CO-CHAIR
TREASURER
SECRETARY
BRANDING OFFICER
MARKETING OFFICER
OUTREACH OFFICER
MEMBERSHIP OFFICER
EVENTS OFFICER
JOSIE GONZALEZ
STEVE STEWART
CODY HALE-MORALES
CLAUDIA OVERSON
KAITELYNE SILVER
WESLEY QUINTANAR
GREG HALE-MORALES
TIFFANY HILARIDES
GREG HALE-MORALES
BRAND VALUES
Authenticity: Celebrate Barstow’s roots, heritage, and Main Street history.
Community: Empower local artists, businesses, and nonprofits.
Revitalization: Transform Route 66 Main Street into a vibrant cultural destination.
Accessibility: Provide clear, welcoming information for all visitors.
Economic Growth: Drive measurable local business engagement and tax revenue.
BRAND STORY
Visit Barstow celebrates the city’s unique position as the one of the few operational Route 66 Main Streets in California. With rich history, art murals, museums, and iconic desert landscapes, Barstow is a hidden gem ready to be rediscovered. Through revitalization, strategic marketing, and community partnerships, Visit Barstow connects travelers with the soul of this historic California town.
HOME
1ST YEAR ROLLOUT PLAN
PHASE 1 – IDENTITY & SETUP (MONTHS 1–2)
PRESENT Logo, colors, brand guidelines
Launch Visit Barstow website
Establish all social media platforms
Plan photo/video content
Begin network-building (businesses)
SHOP
BLOG
CONTACT
NEW
Visit Barstow, CA Route 66
PHASE 2 – PUBLIC LAUNCH (MONTHS 2–4)
Press release + social media launch
Plan Route 66 banners + QR codes
Release first visitor guide + attraction map
Begin events promotion + influencer partnerships
This is a tentative plan that may change based on needs and funds of the committee
PHASE 3 – MAIN STREET ACTIVATION (MONTHS 5–9)
Wayfinding signage
Window activation of vacant units
Clean-up + visual improvements
Business participation program (stickers, decals, maps) Partner to help promote and attend the Route 66 centennial festival PHASE 4 – ONGOING MARKETING (MONTHS 6–12)
Seasonal campaigns
Holiday tourism pushes
Monthly digital content strategy
Metrics reporting to City + Chamber
1ST YEAR ROLLOUT PLAN
OUR ASK
That the City of Barstow formally partner with us to form Visit Barstow and to provide economic development support and collaborate on tourism activation for the long-term prosperity of our community.
To Support Economic Development Investment
Permission to represent Barstow And To Activate Tourism Through:
Collaborative marketing efforts
Unified “Visit Barstow” branding
THANK YOU!
QUESTIONS?