SBCTA Measure I Education Toolkit 1
Measure I Education
E-Communications Toolkit
The San Bernardino County Transportation Authority (SBCTA) is embarking on a mission to educate county residents on the success of Measure I, the voterapproved, half-cent sales tax that funds local transportation improvement projects throughout the county.
San Bernardino County cities, towns, and supervisorial districts are invited to join this effort, branded Moving Forward Together With Measure I, by sharing how Measure I has helped improve transportation in their city, town, and communities.
This E-Communications Toolkit includes copy-ready text, graphics, and resources to help you spread the word about Measure I. Specifically, this toolkit includes:
1. Measure I Funded Logo, Slogan: Measure I funded logo and slogan
2. QR Code: Direct community members to SBCTA’s Measure I webpage to learn more
3. Key Messages: Useful messaging designed to help you communicate Measure I to your audience members.
4. Social media content (Facebook, Instagram, X): Copy and paste the content of choice to your Facebook, Instagram, or X pages. Feel free to customize the templates for use on your social media channels.
5. Newsletter, blog, e-blast, website, Nextdoor copy: Distribute the graphic and content to your email contacts or via your organization’s newsletter or bulletin, and update a project’s webpage and/or program news to include the graphic and an informative blurb.
6. Speakers Bureau: Details and key messaging for participants
7. Videos: Short and long form videos highlighting Measure I For more information about Measure I, please contact Otis Greer at [email protected]. For questions and assistance implementing the toolkit, please contact community outreach liaisons Erin Ryan [email protected] or Sarah King [email protected].
Sincerely,
Otis Greer
Director of Legislative and Public Affairs
San Bernardino County Transportation Authority
SBCTA Measure I Education Toolkit 2
Funded by Measure I logo: This logo can be added to project webpages, photos, construction signs, etc., that were made possible thanks to Measure I funds. A list of Measure I projects by city or town can be found here.
Measure I Education Initiative Slogan: Moving Forward Together With Measure I Measure I QR code: Help your community members learn more about Measure I and the projects it has funded in your city, town, or district by adding this QR code to flyers, banners, construction signs, etc.
1. MEASURE I FUNDED LOGO, SLOGAN
2. QR CODE
SBCTA Measure I Education Toolkit 3
The following key messages help you, the messenger, tell the story of Measure I in your community. Please use these to gain a better understanding of Measure I, and feel free to incorporate them into talking points for elected officials and other purposes where they are needed.
What is Measure I and Why It Matters
• Measure I is our local transportation funding – it’s a half-cent sales tax that stays right here in San Bernardino County.
• It helps us fix roads, build safer sidewalks, expand transit, and ease traffic in every corner of the county.
• The voters said ‘yes’ to Measure I in 1989, and again in 2004, because they care about how we get around – safely, efficiently, and sustainably. • It’s how we’ve Moved Forward Together with Measure I – creating a better-connected county for everyone.
Local Impact You Can See and Feel
• Every city and town gets funding for their top priorities – things like fixing potholes, widening busy streets, and building safer routes to school. • It’s helped fund more than 150 transportation projects so far – making our roads, freeways, and rail systems work better for everyone. • Since 2010, we’ve brought in $2.9 billion from state and federal sources by committing $682 million of Measure I funds. That’s a great return on investment.
• It’s local dollars delivering local results – and that’s how we’re Moving Forward Together with Measure I.
3 KEY MESSAGES .
SBCTA Measure I Education Toolkit 4
Better Options, More Choices
• People want more choices – not just improvements. That’s why we’re investing in passenger rail, zero-emission buses and rapid transit routes, express lanes on I-10 and I-15, and zero-emission trains. • We launched a cleaner diesel-powered passenger train on Metrolink’s San Bernardino Line through the Arrow Corridor between Redlands and San Bernardino in 2022 – and later this year we’ll debut North America’s first hydrogen and battery-powered passenger train right here in our county.
• These new options mean more ways to connect – because we’re Moving Forward Together because of Measure I.
Built for Our Communities
• What’s special about Measure I is that it has local control, local dollars, and local results. We don’t wait for another entity to tell us what to do – we set our own priorities for our county.
• In mountain and desert areas, Measure I helps us maintain critical roadways and prepare for future growth. In the valley, it means smoother commutes, improved transit, and safer neighborhoods.
• Measure I is built around our communities – because that’s how we move forward together.
What It Means for Our Future
• Transportation touches everything – jobs, safety, clean air, affordability, and time with our families.
• Measure I helps us build a future where you can drive, walk, ride, or take the train with confidence that it’s going to work for you. • We’re building smarter systems, protecting what we’ve built, and making sure every community benefits.
• It’s about progress, partnership, and shared success – Moving Forward Together with Measure I.
SBCTA Measure I Education Toolkit 5
The following social media posts highlight the benefits and successes of Measure I through three themes: Measure It Out, Local Lens, and Future Frame. Each theme focuses on a different aspect of Measure I. We invite you to share these posts on your own social platforms. The graphics can be found on Dropbox and used with these posts.
Graphic English Copy Spanish Copy
Theme: Measure It Out
FB/IG:
Let’s Measure it Out.
Measure I is a half-cent sales
tax, twice approved by San
Bernardino County voters,
that stays entirely local.
It’s how we fix streets, ease
traffic, and improve public
transit—all while planning for
tomorrow.
Moving Forward Together
with
Measure I
Learn more:
goSBCTA.com/measurei
X: Let’s Measure it Out:
Measure I is a voterapproved half-cent tax that
funds local transportation
improvements—from safer
streets to better buses.
Local dollars. Local results.
#MeasureI
#MovingForwardTogether
goSBCTA.com/measurei
Theme: Mídelo
FB/IG:
Vamos a Medirlo.
La Medida I es un impuesto a
las ventas de medio centavo,
aprobado dos veces por los
votantes del Condado de
San Bernardino, que
permanece completamente
local.
Es la forma en que
arreglamos las calles—
facilitamos el tráfico y
mejoramos el transporte
público, todo mientras
planificamos para el
mañana.
Avanzando Juntos con la
Medida I
Más información:
goSBCTA.com/measurei
X: Vamos a Medirlo:
La Medida I es un impuesto
de medio centavo aprobado
por los votantes que financia
mejoras en el transporte
local, desde calles más
seguras hasta mejores
autobuses.
#MedidaI #AvanzandoJuntos
goSBCTA.com/measurei
4. SOCIAL MEDIA CONTENT
SBCTA Measure I Education Toolkit 6
Theme: Local Lens
FB/IG: Each city and town
in San Bernardino County
receives Measure I funding
to fulfill local needs.
That means cities and towns
set their own priorities—and
see results on their own
streets.
You’ve likely driven over,
walked past, or ridden
through a Measure I-funded
improvement today.
That’s local investment,
through a local lens.
Moving Forward Together
with
Measure I
Learn more:
goSBCTA.com/measurei
X: Through a Local Lens:
Each community sets its
own priorities for Measure I
dollars.
From potholes to public
transit, it’s funding that
reflects your needs.
#MeasureI
#MovingForwardTogether
Theme: Lente Local
FB/IG: Cada ciudad y pueblo
del Condado de San
Bernardino recibe fondos de
la Medida I para satisfacer las
necesidades locales.
Eso significa que las ciudades
y pueblos establecen sus
propias prioridades y ven
resultados en sus propias
calles.
Es probable que haya
conducido, caminado o
atravesado una mejora
financiada por la Medida I en
el día de hoy.
Eso es inversión local, a través
de una lente local.
Avanzando Juntos con la
Medida I
Más información:
goSBCTA.com/measurei
X: A través de una Lente
Local:
Cada comunidad establece
sus propias prioridades para
los dólares de la Medida I.
Desde baches hasta
transporte público, es la
financiación la que refleja sus
necesidades.
#MedidaI #AvanzandoJuntos
SBCTA Measure I Education Toolkit 7
Theme: Measure It Out
FB/IG: Let’s Measure It
Out—again.
Since 2010, $682 million in
Measure I funds has helped
attract $2.9 billion in state
and federal funding for
local transportation
projects.
That’s a strong return, more
than 4x the impact—
supporting jobs,
infrastructure, and future
growth.
Strategic funding, with
measurable results.
Moving Forward Together
with Measure I
Learn more:
goSBCTA.com/measurei
X: Measure It Out:
Since 2010, $682M in local
Measure I funds has helped
bring in $2.9B in state and
federal funds for local
transportation projects.
Now that’s a great return on
investment.
#MeasureI
#MovingForwardTogether
Theme: Mídelo
FB/IG: Vamos A Medirlo, De
Nuevo.
Desde 2010, $682 millones en
fondos de la Medida I han
ayudado a atraer $2.9 mil
millones en fondos estatales y
federales para proyectos de
transporte local.
Eso es un fuerte retorno, más
de 4 veces el impacto,
apoyando empleos,
infraestructura y crecimiento
futuro.
Financiamiento estratégico,
con resultados medibles.
Avanzando Juntos con la
Medida I
Más información:
goSBCTA.com/measurei
X: Mídelo
Desde 2010, $682M en fondos
locales de la Medida I han
ayudado a recaudar $2.9B
en fondos estatales y
federales para proyectos de
transporte local.
¡Un gran retorno de la
inversión!
#MedidaI #AvanzandoJuntos
SBCTA Measure I Education Toolkit 8
Theme: Local Lens
FB/IG: Measure I helps
shorten commutes, improve
safety, and expand transit
options—but the real
impact?
More time with family. Safer
trips to school. Less stress on
the road.
Through a local lens, it’s not
just transportation—it’s
quality of life.
Moving Forward Together
with Measure I
Learn more:
goSBCTA.com/measurei
X: Through a Local Lens:
Measure I makes daily life
smoother, safer, and more
connected—for every
resident.
It’s more than roads.
#MeasureI
#MovingForwardTogether
Theme: Lente Local
FB/IG: La Medida I ayuda a
acortar los viajes diarios,
mejorar la seguridad y
ampliar las opciones de
tránsito, ¿pero el impacto
real?
Más tiempo con la familia.
Viajes más seguros a la
escuela. Menos estrés en la
carretera.
A través de una lente local,
no es solo transporte, es
calidad de vida.
Avanzando Juntos con la
Medida I
Más información:
goSBCTA.com/measurei
X: A través de una Lente
Local:
La Medida I hace que la vida
diaria sea más fluida, segura
y conectada, para todos los
residentes.
Es más que carreteras.
#MedidaI #AvanzandoJuntos
SBCTA Measure I Education Toolkit 9
Theme: Future Frame
FB/IG: Let’s look ahead to
what Measure I makes
possible.
From Metrolink service and
zero-emission buses to safer
sidewalks and new express
lanes, Measure I creates
real, reliable options for how
we move.
It’s not just where we’re
going—but how we get
there.
Moving Forward Together
with Measure I
Learn more:
goSBCTA.com/measurei
X: More transit. More
choices. Fewer emissions.
Measure I is shaping how
we move through San
Bernardino County.
#MeasureI
#MovingForwardTogether
Theme: Marco Futuro
FB/IG: Veamos hacia
adelante qué Medida hago
posible.
Desde el servicio Metrolink y
los autobuses de cero
emisiones hasta aceras más
seguras y nuevos carriles
expresos, la Medida I crea
opciones reales y confiables
sobre cómo nos movemos.
No se trata solo de adónde
vamos—sino de cómo
llegamos allí.
Avanzando Juntos con la
Medida I
Más información:
goSBCTA.com/measurei
X: Más tránsito. Más
opciones. Menos emisiones.
La Medida I está dando
forma a cómo nos movemos
por el Condado de San
Bernardino.
#MedidaI #AvanzandoJuntos
Theme: Local Lens
FB/IG: Every part of San
Bernardino County benefits
from Measure I.
Whether it’s new transit in
the valley or roadway
upgrades in the desert,
these projects are shaped
by local needs and funded
through a shared
commitment.
This is progress. Locally
funded, locally focused,
locally felt.
Moving Forward Together
with Measure I
Theme: Lente Local
FB/IG: Cada parte del
Condado de San Bernardino
se beneficia de la Medida I.
Ya sea que se trate de un
nuevo tránsito en el valle o
mejoras viales en el desierto,
estos proyectos están
conformados por las
necesidades locales y
financiados a través de un
compromiso compartido.
Esto es progreso. Financiado
localmente, enfocado
localmente, sentido
localmente.
SBCTA Measure I Education Toolkit 10
Learn more:
goSBCTA.com/measurei
X: From mountain highways
to valley transit, Measure I
supports locally-driven
projects across San
Bernardino County.
#Measurei
#MovingForwardTogether
Avanzando Juntos con la
Medida I
Más información:
goSBCTA.com/measurei
X: Desde carreteras de
montaña hasta transporte
público en el valle, la Medida
I apoya proyectos impulsados
localmente en todo el
condado de San Bernardino.
#MedidaI #AvanzandoJuntos
Theme: Measure It Out
FB/IG: Let’s Measure It
Out—transparency matters.
SBCTA manages Measure I
funds using detailed plans,
clear oversight, and public
accountability.
Every project is tied to a
long-term strategy that
balances near-term needs
with future goals.
That’s how we keep Moving
Forward Together with
Measure I.
Learn more:
goSBCTA.com/measurei
X: Measure It Out:
Long-term planning, public
oversight, and clear
priorities guide every
Measure I investment.
That’s accountability you
can trust.
#Measurei
#MovingForwardTogether
Theme: Mídelo
FB/IG: Vamos A Medirlo—la
transparencia importa.
La SBCTA administra los
fondos de la Medida I
utilizando planes detallados,
supervisión clara y
responsabilidad pública.
Cada proyecto está
vinculado a una estrategia a
largo plazo que equilibra las
necesidades a corto plazo
con los objetivos futuros.
Así es como seguimos
Avanzando Juntos con la
Medida I.
Más información:
goSBCTA.com/measurei
X: Mídelo:
La planificación a largo
plazo, la supervisión pública y
las prioridades claras guían
cada inversión de la Medida
I.
Esa es la responsabilidad en
la que puede confiar.
#MedidaI #AvanzandoJuntos
SBCTA Measure I Education Toolkit 11
Theme: Future Frame
FB/IG: Measure I helps us
build smarter systems,
protect what we’ve built,
and invest in clean, safe,
reliable transportation for all.
It’s not just a sales tax—it’s a
shared vision for how we
move forward. Together.
Learn more:
goSBCTA.com/measurei
X: Transportation connects
everything—jobs, safety,
clean air, quality of life.
Measure I helps us plan,
invest, and
grow—together.
#Measurei
#MovingForwardTogether
Theme: Marco Futuro
FB/IG: La Medida I nos ayuda
a construir sistemas más
inteligentes, proteger lo que
hemos construido e invertir en
transporte limpio, seguro y
confiable para todos.
No es solo un impuesto a las
ventas—es una visión
compartida de cómo
avanzamos. Juntos.
Más información:
goSBCTA.com/measurei
X: El transporte lo conecta
todo: empleos, seguridad,
aire limpio, calidad de vida.
La Medida I nos ayuda a
planificar, invertir y crecer
juntos.
#MedidaI #AvanzandoJuntos
SBCTA Measure I Education Toolkit 12
Social Media: General Information About Measure I
Graphic(s) English Copy Spanish Copy
FB:
🚧 Measure I is how we keep
San Bernardino County
moving.
From fixing potholes and
widening roads to expanding
Metrolink and building the
Arrow rail line, Measure I
delivers local transportation
solutions that improve
everyday life.
Every penny stays here in the
county. Every project is
planned with local input. And
together, we’re building a
future that’s safer, cleaner,
and better connected – for
everyone.
🚆 Safer routes to school
🛣 Less time in traffic
🚍 More transit choices
🚶 Walkable, bikeable
communities
We’re not just moving traffic –
we’re Moving Forward
Together with Measure I.
📍 Learn more at [insert link to
your Measure I project
page]
#MeasureI #SBCTA
#TransportationMatters
#MovingForwardTogether
#SanBernardinoCounty
#ZEMUTrain #Infrastructure
FB:
🚧 La Medida I es la forma
en que mantenemos en
movimiento al Condado
de San Bernardino.
Desde arreglar baches y
ensanchar carreteras
hasta expandir Metrolink y
construir la línea ferroviaria
Arrow, la Medida I ofrece
soluciones de transporte
local que mejoran la vida
cotidiana.
Cada centavo se queda
aquí en el condado.
Cada proyecto se
planifica con aportes
locales. Y juntos, estamos
construyendo un futuro
más seguro, limpio y mejor
conectado, para todos.
🚆 Rutas más seguras a la
escuela
🛣 Menos tiempo en el
tráfico
🚍 Más opciones de
tránsito
🚶Comunidades con
acceso a pie y en
bicicleta
No solo estamos
moviendo el tráfico,
estamos Avanzando Junto
con la Medida I.
📍 Obtenga más
información en [inserte el
enlace a su página de la
Medida I]
SBCTA Measure I Education Toolkit 13
Instagram:
🛣 From potholes to
passenger rail, Measure I is
improving how we move
through San Bernardino
County – safely, smoothly,
and sustainably.
🚆 ZEMU train
🚌 Bus rapid transit
🚶 Safe routes to school
🚧 Local roads fixed with
local funds
Every project. Every penny.
Right here.
Moving Forward Together
with Measure I.
#MovingForwardTogether
#MeasureI #SBCTA
#PublicTransit
#MobilityMatters
#SanBernardino #ZEMUTrain
#BRT #LocalFundsLocalFixes
🟧 [Add carousel graphics or
short Reel with visuals of
projects in action]
X:
🚧 Fixing roads
🚆 Expanding transit
🚶 Building safer communities
It’s all powered by Measure I
– local dollars, local
decisions, better
transportation for everyone.
We keep Moving Forward
Together with Measure I.
#MeasureI #SBCTA
#MobilityMatters
#SanBernardino
#MovingForwardTogether
Instagram:
🛣 Desde baches hasta
trenes de pasajeros, la
Medida I está mejorando
la forma en que nos
movemos por el condado
de San Bernardino, de
manera segura, fluida y
sostenible.
🚆 Tren ZEMU
🚌 Autobús de tránsito
rápido
🚶 Rutas seguras a la
escuela
🚧 Carreteras locales
arregladas con fondos
locales
Cada proyecto. Cada
centavo. Justo aquí.
Avanzando Juntos con la
Medida I.
X:
🚧 Reparación de
carreteras
🚆 Expansión del tránsito
🚶 Construyendo
comunidades más
seguras
Todo está impulsado por
la Medida I: dólares
locales, decisiones
locales, mejor transporte
para todos.
Seguimos Avanzando
Juntos con la Medida I.
SBCTA Measure I Education Toolkit 14
Social Media Graphics and Templates
We’ve created social media graphics to accompany the above posts. The following templates can be customized to your specific project using Canva.
These design files are available via this Canva link. If you don’t have a Canva account or would like assistance customizing the templates, please contact community outreach liaisons Erin Ryan or Sarah King.
SBCTA Measure I Education Toolkit 15
Below is copy that can be used in an email blast, e-newsletter, Nextdoor post, or website blog post.
Your Local Dollars at Work: Moving Forward Together with Measure I Did you know that every time you shop locally, a portion of the sales tax helps improve how we move around our community?
Thanks to Measure I, San Bernardino County’s voter-approved half-cent sales tax for transportation, cities/towns/districts like ours are investing in safer streets, expanded transit, and better connections for drivers, cyclists, transit riders, and pedestrians alike.
Here in [insert city/town name], Measure I is helping us:
• [insert specifics]
• Repair and repave local roads and intersections
• Improve walkability and bike safety with new lanes and sidewalks • Upgrade traffic signals and reduce congestion
• Expand access to regional transit options like Metrolink and Omnitrans And we’re not alone – throughout the county, Measure I has supported more than 150 major transportation projects, from extending highways and grade separations to zero-emission buses and trains. It’s about building a smarter, safer, more sustainable future – together.
🛣 Every half-cent stays local
🚍 Every project improves everyday life
👷 Every improvement supports jobs, safety, and mobility This is your community. Your investment.
We’re Moving Forward Together with Measure I.
🔗 Learn more about Measure I projects in [insert city/town/district name] at:
[insert Measure I-related project page or link to goSBCTA.com/Measurei] #Measurei #MovingForwardTogether #SBCTA #LocalFundsLocalFixes #MobilityMatters #ProjectName
5. NEWSLETTER, BLOG, E-BLAST, WEBSITE, NEXTDOOR COPY
SBCTA Measure I Education Toolkit 16
Join the Speakers Bureau: We believe that elected officials and leaders in every city, town, and supervisorial district can be great advocates to educate stakeholders on the benefits of Measure I in their respective communities.
As trusted community leaders, your participation in SBCTA’s speaker’s bureau will inform and engage local groups, chambers of commerce, and other community organizations. As part of the bureau, SBCTA will coordinate schedules, equip you with talking points and any support needed for you to provide a 5–10-minute presentation about the importance of Measure I, the local improvements it has funded and how it continues to improve the quality of life in your community.
For more information and to express interest in your participation, please contact Otis Greer.
Below are three key talking points for SBCTA Board Members to use when speaking with constituents, stakeholders, or media about Measure I. Additional talking points are available upon request.
1. Without Measure I, we wouldn’t have …
o Without Measure I, we wouldn’t have improved highway
interchanges, Metrolink service, access to the 210 freeway from Redlands, and many other transportation improvements across San Bernardino County.
2. Return to source model
o Measure I has a "return-to-source" provision, which ensures funds raised in a subarea are spent within that subarea. This guarantees that local communities benefit directly from the sales tax they contribute.
3. Local control
o What’s special about Measure I is that it has local control, local dollars, and local results. We don’t wait for another entity to tell us what to do – we set our own priorities for our county.
6. SPEAKERS BUREAU
SBCTA Measure I Education Toolkit 17
We’re building out a Measure I playlist on SBCTA’s YouTube channel with videos highlighting Measure I. These videos will be available in Dropbox and also posted to SBCTA Facebook, Instagram, and YouTube accounts. Cities, towns, and supervisorial districts will be tagged so you know when a video goes live on social media, making it easy to share or repost.
If you’d like to air a video on your local cable channel and require different formatting or file sizes, please contact community outreach liaisons Erin Ryan or Sarah King.
7. VIDEOS