Bellflower City Council
May 27, 2025

14-K
TO:Honorable Mayor and Members of the City Council
ATTENTION:Ryan Smoot, City Manager
FROM:P.J. Mellana, Director of Parks and Recreation
SUBJECT:Consideration and possible action to authorize the City Manager to execute an agreement, in a form approved by the City Attorney, with Tripepi Smith & Associates amending and restating Agreement File No. 684.5, and approve the necessary budget amendment for General Communications Support.

DATE:May 27, 2025

EXECUTIVE SUMMARY
The City of Bellflower’s relationship with Tripepi Smith & Associates (“TSA”) has expanded significantly since its original focus on video production and A/V support. Over time, services have grown to include communication planning, social media management, newsletter and content development, and broader outreach efforts. This growth reflects the City’s increasing need for coordinated, strategic communications support.

As the City advances key goals outlined in the 2025–27 Strategic Plan—particularly efforts to centralize and improve communication functions—demand for reliable and flexible communications support continues to rise. While previous amendments to the current Agreement temporarily addressed these needs, a new amended and restated professional services agreement is now warranted to appropriately capture additional scope of services and costs.

This proposed action authorizes the City Manager to amend and restate Agreement File No. 684.5 and establishes an updated scope of services, term, and cost structure designed to meet the City’s evolving communication priorities. The amended and restated agreement includes a two-year term, with options for extension, and will provide consistent support during a time of organizational transition and implementation of the 2025-2027 Strategic Plan.

RECOMMENDATION TO CITY COUNCIL
1) Authorize the City Manager to execute an agreement with TSA, in a form approved by the City Attorney, amending and restating Agreement File No. 684.5; and 2) Approve a budget amendment in the amount of an additional $60,000 for Account No. 010-41317-1012 for Fiscal Year 2024-2025; or 3) Alternatively, discuss and take other action related to this item. 14-E
1 60F BELLFLOWBR
‘ ~ s“Mignon

Staff Report – Agreement No. 684.5 with Tripepi Smith & Associates May 27, 2025

FISCAL IMPACT
The proposed amended and restated agreement with TSA establishes a not-to-exceed amount of $750,000 during the new two-year term and will revise Agreement File No. 684.4, which had an annual not-to-exceed amount of $128,250. The increases in annual funding reflect the additional services requested of Tripepi Smith as part of the City’s focus on city-wide communications and outreach efforts.

As the City has steadily increased services in preparation for the organizational shifts proposed through the strategic plan and as part of the Draft FY 25-27 Budget, available funds under the existing agreement were fully expended as of April 2025. The proposed budget amendment is necessary to allocate additional funds within the current budget for the remainder of FY 2024–25 to ensure continuity of services through June 30, 2025, and funding for subsequent contract years is included in the proposed FY 2025–27 Budget which was reviewed by the City Council during two recent budget study sessions. Final adoption of the FY 2025-27 budget is anticipated prior to the start of the new fiscal year.

DISCUSSION
Under the direction of the Parks and Recreation Director and the anticipated formation of a new Communications and Marketing Division, the proposed agreement with TSA provides a structured framework for delivering City-wide communications support aligned with the 2025–27 Strategic Plan.

Core services under the agreement include news article and press release development, social media management, monthly performance reporting, and quarterly strategy meetings with the City’s executive team. In addition, TSA will support the production of the monthly digital newsletter, a quarterly print brochure, and provide graphic design, photography, video production, and A/V support for City Council meetings and community events.

Key initiatives in Year 1 will include a comprehensive Communications Assessment, rebranding the Parks and Recreation seasonal brochure into a citywide news publication, and designing updated templates for both the brochure and the monthly e-newsletter.

These critical deliverables are essential to consolidating communication functions under a unified strategy and advancing the goals and objectives outlined in the Strategic Plan.

ATTACHMENT
Scope of Work ................................................................................................................. 3 2 General Communications Support
City of Bellflower

May 15, 2025

By: Ryder Todd Smith
Co-founder & Principal
Tripepi Smith & Associates
y

Single Source Communications
Tripepi Smith & Associates

2 Table of Contents
COVER LETTER ................................................................................ 3 ABOUT TRIPEPI SMITH ................................................................... 5 TRIPEPI SMITH TEAM .................................................................... 12 SCOPE OF SERVICES .................................................................... 18 COST PROPOSAL .......................................................................... 25 APPENDIX A: RESUMES ............................................................... 28

F
"I love the new look and the freshness of our outward communications. Tripepi Smith has more than fulfilled our goals and objectives in terms of the technical aspects [...].

You’ve brought us into the 21 st century.”
Britt Huff
Mayor, City of Rolling Hills Estates

Single Source Communications
Tripepi Smith & Associates

3 COVER LETTER
Thank you for the opportunity to present Tripepi Smith’s offerings for general communication services.

As Bellflower continues to advance its strategic priorities, strengthening and modernizing its communications will be key to ensuring residents stay informed, engaged, and aligned with the City's vision. Currently, information is shared across multiple platforms and channels, but without a unified approach, residents may receive inconsistent messaging depending on where they get their information.

Establishing a streamlined, cohesive communications strategy—one that integrates core messaging across all platforms—will be essential to building public trust, enhancing transparency, and fostering a well-informed community.

This proposal outlines how our team can broadly deliver communications support across a range of topics for the City of Bellflower. Unifying and modernizing Bellflower’s communications will be a multiyear process, beginning with an initial assessment and foundational work in Year One, followed by an ongoing, stabilized communications effort in subsequent years.

Tripepi Smith has a deep understanding of the unique dynamics of local communities: over 200 local government agencies, primarily in California, have chosen us to support their communications needs.

Our experience spans numerous successful initiatives, where we have consistently achieved tangible, impactful results.

The team consists of over 65 communication experts — robust enough to support your goals, yet small enough to be nimble and responsive. We offer a spectrum of skills that allows us to match the appropriate resource to the task at hand, letting us execute faster at reduced engagement costs. These resources vary by both years of experience and core hard skills (graphic design versus videography versus writing versus social media, for example). Independent of skill set, each team member is active in the world of local government. The result: we have the ability to tell impactful, localized stories across communication mediums, all within our one team. Bellflower will need only one communications partner.

This capacity and breadth of skill make Tripepi Smith uniquely qualified to provide the full range of services that the City may desire to tap into.

Engaging constituents and telling your agency’s story is not a simple matter. It takes work, consistency, innovation and creativity to make an impact. We are confident that our dedication and proven track record make us the right partner for Bellflower. Thank you for considering us in this endeavor.

Authorization
I affirm that I have the legal authorization to bind Tripepi Smith into agreements with the City of Bellflower and to make the statements below on behalf of the firm. This proposal is valid for 90 days from the date of submission.

Regards,

Ryder Todd Smith
d

Single Source Communications
Tripepi Smith & Associates

4 Co-Founder & President, Tripepi Smith & Associates, Inc.

[email protected] • (626) 536-2173 • PO Box 52152, Irvine, CA 92619

[email protected] is our preferred point of contact throughout the evaluation process.

A

Single Source Communications
Tripepi Smith & Associates

5 ABOUT TRIPEPI SMITH
A Public Affairs Firm that Understands Local Government Tripepi Smith excels in public affairs and marketing. Founded in 2000 and incorporated as a California corporation in 2002, the company is headquartered in Orange County, California, with staff throughout the western United States. We work in a complex environment where successful communications go hand-in-hand with marketing and technical expertise. As a full-service marketing and creative services firm, Tripepi Smith offers the right professionals for the job while being small enough to be nimble and responsive. Our team offers a broad spectrum of experience and skills that allows us to apply the appropriate resource to the appropriate tasks; this allows us to execute work faster and reduce engagement costs.

Tripepi Smith's team comprises over 65 full-time professionals experienced in local government. Our staff includes former municipal employees with backgrounds in creative services, public information and city management, as well as seasoned directors, analysts and practice area specialists. Accredited public relations (APR) professionals guide effective messaging while policy wonks provide counsel on public affairs. TS Creatives fashion compelling branding, websites, print and digital design, social media, photography and videography. We employ multiple FAA-certified drone pilots and operate a full-scale video production studio with extensive event and broadcast experience.

The Result: We can tell a complete story across mediums, all within our one team.

Firm Structure and Financial Matters
Tripepi Smith was founded in 2000 and incorporated in 2002 as a California S Corporation. The firm has two corporate officers, who are also the co-founders with equal ownership of the business:

Co-Founder & President Ryder Todd Smith
Chief Financial Officer Nicole Smith

Ryder and Nicole have signing authority to bind Tripepi Smith into agreements with clients. Tripepi Smith has generated a profit every year it has been in operation. We have never had a legal claim filed against us and have never failed to fulfill a contract commitment.

In addition to the President/CEO and CFO, multiple principals and directors oversee the day-to-day operations of a team of analysts, graphic designers, photographers and videographers. All Tripepi Smith employees report directly to the President. Please refer to our Org Chart for full details.

V

Single Source Communications
Tripepi Smith & Associates

6 Grounded in Civic Affairs
CFO Nicole Tripepi Smith is a second-generation civic-affairs professional (her father was a city manager for 28 years). President Ryder Todd Smith brings over 20 years of public agency marketing and communications experience to the table.

Office Locations
Since early 2017, Tripepi Smith has operated in a completely virtual office environment. Being virtual enhances operational resilience and grants us access to a flexible and diverse workforce. The team — composed of policy wonks, creative message developers, broadcast specialists, videography experts, technology gurus and graphic artists — resides throughout Arizona, California, Idaho, Montana, New Mexico, Tennessee, Texas, Utah, Washington, with a majority based in California.

Contact Information
Email: [email protected]
Phone: (626) 536-2173
Mail: PO Box 52152, Irvine, CA 92619

j
local gov
associations
supported
CERTIFICATIONS YEARS OF COMBINED #ABL-"Alwaysseloamlnr TEAM EXPERIENCE KKKKKKI KKKKKKKKI KKKK _

Single Source Communications
Tripepi Smith & Associates

7 Our Services
Tripepi Smith operates at the intersection of marketing, technology and public affairs. We excel in each of these areas, but the true power lies in our ability to seamlessly integrate them. This holistic approach allows us to craft impactful solutions for our clients. Tripepi Smith can provide the following services as-needed:

Strategy, Marketing, Communications
• Strategic development, research,
surveys, messaging
• Social media management
• Web and social media strategy,
optimization (SEO), metrics
• Web hosting, support and content
management
• Email campaigns
• Relations (media, stakeholders, public,
government)
• Support and training for events,
presentations and virtual gatherings
• Digital, print, radio, out-of-home
advertising
• Staff training (media, social media,
photo, brand implementation)
Creative Services
• Full-service graphic design for digital,
print and outdoor
• Brand and logo development
• Content creation (writing, editorial,
thought leadership)
• Output services (digital distribution,
print management, mail management)
• Illustration and information graphics
• Photography
• Videography, broadcasting,
podcasting, drone
• Council chamber video production
• Event production, technical support
• Animation and motion graphics
• Web design and implementation

z
"Thanks to Tripepi Smith, we’ve made significant strides in our outreach.

In four years, we've achieved several milestones with the team. Tripepi Smith fully immerses themselves in our situations to get a clear understanding of the developments and challenges that the Paramount community faces.

They then provide input and recommendations, which I have found to be immensely valuable for our City's communication efforts. The team at Tripepi Smith have truly become a valued partner in our City's ongoing success. " John Moreno
City Manager, City of Paramount

Single Source Communications
Tripepi Smith & Associates

8 Partial Client Roster
We have a network of 200+ satisfied clients in the local government space. We are happy to connect you with contacts at our client agencies who can share their experience working with Tripepi Smith.

California City Management
Foundation
City of Aliso Viejo
City of American Canyon
City of Atascadero
City of Azusa
City of Baldwin Park
City of Bellflower
City of Benicia
City of Burlingame
City of Claremont
City of Coronado
(City of) Culver City
City of Cupertino
(City of) Daly City
City of Danville
City of Duarte
City of El Cerrito
City of Fountain Valley
City of Foster City
City of Fullerton
City of Gilroy
City of Grover Beach
City of Hawaiian Gardens
City of Hayward
City of Huntington Beach
City of Hercules
City of Indian Wells
City of Industry
City of Irvine
City of La Cañada Flintridge
City of La Palma
City of La Puente
City of La Verne
City of Lake Forest
City of Lakeport
City of Laguna Hills
City of Laguna Niguel
City of Lancaster
City of Livermore
City of Lomita
City of Lynwood
City of Malibu
City of Manhattan Beach
City of Manteca
City of Martinez
City of Menifee
City of Millbrae
City of Morgan Hill
City of Murrieta
City of Napa
City of Norwalk
City of Orange
City of Orinda
City of Pacifica
City of Palm Desert
City of Palmdale
City of Paramount
City of Pismo Beach
City of Placentia
City of Pomona
City of Rancho Palos Verdes
City of Rancho Mirage
City of Riverbank
City of Rolling Hills Estates
City of San Clemente
City of San Leandro
City of Santa Ana
City of Santa Clarita
City of Santa Paula
City of Saratoga
City of Stanton
City of South Gate
City of South Pasadena
City of Tracy
Costa Mesa Sanitary District
West County Wastewater District
Del Paso Manor Water District
Independent Cities Association
Independent Cities Finance Authority
Institute for Local Government
League of California Cities
Municipal Management Association
of Northern California
Municipal Management Association
of Southern California
Orange County City Manager
Association
San Gabriel Valley City Managers’
Association
Claremont McKenna College
fs

Single Source Communications
Tripepi Smith & Associates

9 Local Government Affiliation & Support
Tripepi Smith is a longstanding partner to these institutions, the majority of which have entrusted us with supporting their communications.

California City
Management Foundation
Municipal Management Association
of Southern California

California Association
of Public Information Officials
Institute for
Local Government
League of California Cities

University of Southern California
City/County Management Fellowship

California Contract
Cities Association
California Special
District Association

Independent Cities
Association
Texas Association of Municipal
Information Officers

Orange County City
Manager Association
Texas City
Management Association

International City/County
Management Association
Texas Municipal
League

Cal-ICMA

Texas Women’s
Leadership Institute

San Gabriel Valley
City Managers’ Association
Urban Management Assistants
of North Texas

Municipal Management Association
of Northern California
Washington City/County
Management Association

ff
CCMF CALIFQRNIA en. ”an... lam-m—

INDEPENDENT

AAAAAAAAAAA
mmanc WWW «um-«cm
umn mum m nnnnnnnnnnnn

Single Source Communications
Tripepi Smith & Associates

10 Axioms We Live By
Introduction
In our work with over 200 local government agencies on external communications since our incorporation in 2002, we have identified many patterns, observations and insights. As a result we have developed some axioms (AKA sayings or mottos) when it comes to thinking about external-facing communications. These are just a few that we find universally true.

Content X Distribution = Impact
The audience must see your content to be impacted by it.

Tripepi Smith was born in the digital era. We take digital seriously and recognize how critical it is to not only develop great visuals and messaging, but to ensure the audiences we want to reach actually see that content.
“Content x Distribution = IMPACT” is how we illustrate the point: What good is content if you aren’t properly promoting, distributing or sharing it? On the other hand, what good is distribution if the content fails to engage your audience positively? We use this principle to guide a comprehensive distribution strategy that ensures we reach our target audiences.

If you don’t publish
information first, someone
else will–and they may not
care about the facts.
fy
HARM IMPACT @
WEAK CONTENT x STRONG CONTENT x

WIDE DISTRIBUTION WIDE DISTRIBUTION
DI
S
T
R
I
B
U
T
I
O
N

SILENCE IRRELEVANCE
WEAK CONTENT x STRONG CONTENT x

NARROW DISTRIBUTION NARROW DISTRIBUTION
O : 0

CONTENT

INFORMATION ABHORS
A VACUUM.

Single Source Communications
Tripepi Smith & Associates

11 In this age of smartphones and voice-activated virtual assistants, we are used to being able to access news and information at our fingertips. When your community cannot easily find information — such as a controversial policy decision, a new housing development or a political scandal — they may resort to finding "the facts" on their own. This is especially true for crisis communications: the longer you wait to address the crisis, the more time you are giving to others to fill that void with their own research and/or opinions.

So, we strive to get your information out there first, even if it is a "holding message" such as "we are aware of the situation and will use our official channels to share more info soon." By publishing information on your agency's website or some other centralized location, you, your agency leadership and your supporters will be able to easily debunk misinformation with verifiable facts and talking points.

Only a small percentage of
the population understands
local government the way we do.

The 3% includes local government professionals like you and consultants like us–the select few who wake up daily thinking about the complexities facing public policy and municipal management. We have our own language in local government: terms, phrases and especially acronyms. Most of the population may have little exposure to or interest in local government. They just want their utilities to work, no potholes, low crime and other securities provided by their local governments that enable a high quality of life.

So, when we speak with the 97% through public outreach, we ensure our language is accessible and understandable. This mitigates any risk of alienating them; moreover, it enables an ability to build relationships and engender trust.

fM
WE ARE THE 3%
"Tripepi Smith's work has been instrumental in driving positive change in our community.

We can always count on them to handle anything we throw their way, and do it well.

As a City, we are confident that this continued collaboration will enable us to better address the needs of our residents and advance our goals." Arabo Parseghian
Director of Administration Services, City of La Cafiada Flintridge

Single Source Communications
Tripepi Smith & Associates

12 TRIPEPI SMITH TEAM
Organization Chart

fF
Ryder Todd Smith Nicole Smith
Co—founder & President Co—founder & CFO
Katherine Griffiths, APR Jennifer Nentwig, APR Jennifer Vaughn, APR Freative Services Principal, Editorial Lead Principal Principal |
Cameron Grimm Kevin Bostwick Mike Egan Christine Martin Principal Creative Director Director Director
|
Melanie James Sara Madsen Sydni Overly Kaitlyn W" Director Director Dll’eCtOT Sr. Business Analyst I
KJ'GI'Sti" Win99”: Sean Talbot Kaetlyn Hernandez Devyn Fisher 5"- GraphicDesigIer Sr. Graphic Designer Sr. Business Analyst Sf- Business Analyst I
Nolan Voge Josh Hernandez Sienna Boyd Kalee Cummings
\fideographer \fideographer Sr. Business Analyst Sr. Business Analyst I
Jeremy Camp Jenni Wechsler Melanie Moore Kylie Sun
\fideographer Graphic Designer Sr. Business Analyst Sr. Business Analyst I
Efl'lan De La Pefia Audrin Baghaie Peter Johnson Dana Sovinec |_
Jr. Videographer
Daniel Ceruti
Jr. \fideographer
Jenna Haubruge
Jr. Graphic Designer
Morgan Teruel
Business Analyst
Devin Antonio
Business Analyst
Sydney Fitch
Jr. Business Analyst
Avi Vemuri
Jr. Business Analyst
Emma Totaro
Jr. Business Analyst
Eria Chandler
Jr. Business Analyst
Sofia Gonzalez
Jr. Business Analyst
Jessa Laboissonniere
Jr. Graphic Designer
Jr. \fideographer
Alexis Mendez
Jr. Graphic Designer
Christina Haverilla
Jr. Videographer
Kendall Lowery
Business Analyst
Maximilian Weirach
Jr. Website Developer
Kara Cato
Jr. Business Analyst
Claire Blodget
Jr. Business Analyst
Courtney Keg
Jr. Business Analyst
Ervin Velasquez
Jr. Business Analyst
_I
Sr. Business Analyst
Skyler Addison
Sr. Business Analyst
Kayla Cao
Business Analyst
Abigail Wolf
Business Analyst
Amy Gallagher
Business Analyst
Mia Valenzuela
Jr. Business Analyst
Hannah Wedepohl
Jr. Business Analyst
Julia Gale
Jr. Business Analyst
Erin Pinkelman
Jr. Business Analyst
Cameron Sullivan
Jr. Business Analyst
Sr. Business Analyst
Cailyn Thompson
Business Analyst
Valerie Nevarez
Business Analyst
Madeline Wilson
Business Analyst
Morgan Mock
Business Analyst
Olivia Rizzuto
Jr. Business Analyst
Dominick Beaudine
Jr. Business Analyst
Sarah Klem
Jr. Business Analyst
Ted Hwang
Jr. Business Analyst
Nicole Weber
Jr. Business Analyst

Single Source Communications
Tripepi Smith & Associates

13 Project Staff
The Account Manager (bio below) will closely monitor the quality of work product before Tripepi Smith delivers it to you for review/approval. Should any key personnel become unavailable during our engagement, Tripepi Smith will quickly substitute with other Tripepi Smith resources who have commensurate experience, knowledge and/or skill sets.

You can learn more about our individual backgrounds and qualifications at www.TripepiSmith.com/Our-Team . Please see resumes of key personnel in Appendix A.

The core project team will have dedicated availability to support the engagement, including capacity to provide support under urgent notice and/or time constraints. Tripepi Smith is a collaborative firm with many skill sets available. Any Tripepi Smith staff member may be brought onto the engagement to help with our efforts.

Sara Madsen
Director
Location: San Clemente, CA | Role: Account Manager
Sara Madsen has a skill set that is simultaneously wide and deep, ranging from graphic design to website development to project management; she is one of Tripepi Smith’s most trusted “Swiss Army knives.” With a formal education in marketing and environmental sustainability from San Diego State University, Sara brings technical prowess and creative savvy to the clients she serves. Her work as a Senior Business Analyst includes providing key account management support and project leadership, while concurrently delivering on a variety of creative projects.

Her clients include the City of Atherton, City of Bell, City of Bellflower, City of Blythe, City of Laguna Beach, City of Laguna Hills, City of Indian Wells, City of Lomita, City of Orange, City of Paramount, City of Pico Rivera, City of Yorba Linda, City of Yucca Valley, California Community Choice Association, Clean Energy Alliance, CalChoice, Pomona Choice Energy, Palmdale Energy, Pivot Charter Schools, California Urban Forest Council, Renne Public Law Group and TS Talent Solutions.

Sara is certified as a Google Analytics, Constant Contact Certified Solutions Provider and Hootsuite Social Marketing Professional. She has also completed the Public Policy Making Academy II at the University of California, Irvine and the Executive Education Forum for Local Leaders at the University of Southern California.

fd

Single Source Communications
Tripepi Smith & Associates

14 Valerie Nevarez
Business Analyst
Location: Redlands, CA | Role: Communications Project Manager Valerie Nevarez is a strategic and detail-oriented individual with a background in public relations and social media management. She graduated from California Baptist University with a Bachelor of Arts in Public Relations in 2019 and a Master in Business Administration in 2020. Valerie developed and strengthened her skills during her time at Loma Linda University Health. She was charged with content development, writing and project management.

Valerie holds a certificate in principles of public relations and is Hootsuite Social Media Marketing.

Kendall Lowery
Business Analyst
Location: Long Beach, CA | Role: Communications Project Manager Kendall Lowery is a capable analyst and communicator with a wide range of skills, including content strategy, writing, website management and more. With a Bachelor of Arts in Economics and Writing & Rhetoric from Scripps College, Kendall is passionate about crafting concise, informative and accessible pieces of correspondence. She has honed her skills at organizations ranging from the Long Beach Post to online grocer Thrive Market, and has become a thorough researcher, a keen editor and a skillful SEO strategist.

Kendall is a certified Hootsuite Social Marketing Professional and Public Entity Claims Professional. Her clients include the City of Lancaster, Clean Energy Alliance and the California JPIA.

Erin Pinkelman
Junior Business Analyst
Location: El Segundo, CA | Role: Communications JBA
Erin Pinkelman is a versatile and dedicated individual, bringing a unique background in research, data analysis and statistical modeling. She graduated from Scripps College with a Bachelor of Arts in Psychology and Mathematics.

During her college career, Erin took a wide range of courses, enhancing her skills in critical thinking, problem-solving and writing. Erin brings to the team experience in safety management, research and sustainability. Additionally, her work at Seattle Humane Society sharpened her skills in communication and database management skills and deepened her understanding of team collaboration and efficiency.

Erin is certified in Hootsuite Social Marketing and Sprout Social. fA

Single Source Communications
Tripepi Smith & Associates

15 Kara Cato
Junior Business Analyst
Location: San Diego, CA | Role: Communications JBA
Kara Cato is both an analytical and creative writer with a background in marketing services including, social media management, market research and account management. She graduated from Claremont McKenna College with a Bachelor of Arts in Psychology and a Legal Studies sequence. She served as the Media Manager for the Lowe Institute of Political Economy, gaining experience with content development, editing and social media management. She further developed these skills through her role as an account manager for the Claremont Marketing Group, a pro bono marketing service. Within this role, she created campaigns for local businesses including website design, social media content and event planning.

Kara is a certified Hootsuite Social Marketing Professional and a Public Entity Claims Professional.

Her client work includes the City of Rancho Palos Verdes, the City of Palos Verdes Estates and George Hills. She also supports business development for Tripepi Smith.

Kjerstin Wingert
Senior Graphic Designer
Location: Long Beach, CA | Role: Graphic Designer
Kjerstin Wingert is a Senior Graphic Designer with Tripepi Smith. After studying business administration at both the Ecole Supérieure Libre Des Sciences Commerciales Appliquéesis in Paris and Concordia University in Irvine, Kjerstin went on to receive her Advanced Production Certificate in Graphic Design from Golden West College in Huntington Beach. She began working as a freelance graphic designer in 2012 and joined the Tripepi Smith staff in 2015.

Kjerstin has advanced knowledge of various creative platforms including Adobe Illustrator, Adobe Photoshop and Adobe InDesign. Kjerstin has experience leading an array of creative projects including layout, graphic design, illustration, photography and creative concept development. Her client work includes the City of La Cañada Flintridge, City of Culver City, City of Duarte, City of Cupertino, City of Livermore, California Joint Powers Insurance Authority and Costa Mesa Sanitary District.

Kjerstin is a certified Hootsuite Social Marketing Professional. She also completed the University of Southern California Executive Education Forum for Local Leaders and the University of California, Irvine Public Policy Making Academy.
fV

Single Source Communications
Tripepi Smith & Associates

16 Nolan Voge
Videographer
Location: Corona, CA | Role: Video, Photo, A/V Project Manager Nolan Voge offers creative insight and technical solutions to the Tripepi Smith team with extensive knowledge in video systems, creative media projects and venue production. As a graduate of San Diego State University (SDSU), he received a Bachelor of Science degree in Television, Film and New Media with an emphasis in production and a minor in theatre arts. He displayed his strong work ethic outside of the classroom by participating in nearly 60 projects relating to production. He further enhanced his experience as a content creator for the College of Education at SDSU, followed by employment in the government space. He previously practiced event videography, project management and his knowledge of video systems, computer systems and software with Empire Media Productions.

Nolan is Hootsuite Social Marketing and Sprout Social certified, holds a certification in Dante for audio solutions in production work and is a certified drone pilot with a Part 107-enabled license. His client work includes the City of Bellflower, City of Fullerton, City of Huntington Beach the California JPIA, Water Replenishment District (WRD), City of Villa Park, City of Palmdale and City of Yorba Linda.

Daniel Ceruti
Junior Videographer
Location: Los Angeles, CA | Role: Videographer
Daniel Ceruti is a video production specialist with a wide array of experience and skills in narrative and live video production, writing, editing, graphic design and more. Daniel has built his expertise throughout his educational path after completing a Bachelor of Arts in Interdisciplinary Studies at the University of Central Florida and a Master of Fine Arts in Film Production at Chapman University. In his career, he has built a passion for effective storytelling and visual communication.

Christina Haverilla
Junior Videographer
Location: Long Beach, CA | Role: Videographer
Christina Haverilla is a passionate and detail-oriented videographer with a background in social media management, video production and photography.

She graduated from the University of the Arts in Philadelphia with a Bachelor of Arts in Film and Video. During her time in college, she gained a plethora of skills in video, design and overall media. In her experience as a videographer, she has refined her editing skills in the realm of short-form videos crafted for social media platforms and advertisements, as well as longer-form content such as music videos and documentaries.

fj

Single Source Communications
Tripepi Smith & Associates

17 Christina is certified in Hootsuite Social Media Marketing. She is proficient in Adobe editing software such as Premiere and After Effects, as well as Davinci Resolve Studio.

Audrin Baghaie
Junior Videographer
Location: Los Angeles, CA | Role: Videographer
Audrin Baghaie is an accomplished video editor with a wide variety of skills, including marketing, content writing, production and more. He received a Bachelor of Science in Psychology and Statistics from the University of New Mexico and a bachelor’s degree in audio engineering from the Los Angeles Film School. Audrin is passionate about AV production, with a demonstrated history of creative media versatility in both the music and finance industries. He further pursued the field by editing for various outlets in social media and worked as a virtual conference operator coordinating video and livestream production. Audrin has an extended international background, having lived abroad in the Philippines and Singapore throughout his collegiate years.

Audrin is a certified Hootsuite Social Marketing Professional and has YouTube certifications in Content Ownership and Asset Management. His client work includes the La Cañada Flintridge, Fountain Valley and Yorba Linda.

Josh Hernandez
Videographer
Location: Perris, CA | Role: Videographer
Josh Hernandez is a driven, creative professional with over eight years of experience in the audio/visual and TV production industry. Josh attended Saddleback College, where he participated in the Cinema/Television/Radio Department to strengthen his skills in TV production, directing, storytelling and video editing. Josh started his career in local government as a graphic designer for the City of Aliso Viejo and then furthered his experience in council meeting broadcasts with the City of Santa Ana and the City of Huntington Beach. He has also practiced his skills for companies like Microsoft, Paul Mitchell, School First and the Boys and Girls Clubs.

Josh is a certified Hootsuite Social Marketing professional and is licensed with the FAA to fly drones. His clients include the City of Huntington Beach, City of Laguna Woods, City of Duarte and Rossmoor.

fz

Single Source Communications
Tripepi Smith & Associates

18 Our History and Experience with the City of Bellflower The City of Bellflower contracted with Tripepi Smith in 2015 to provide full-scale video production and cablecasting services. These services include recording and producing City Council Meetings for the City’s Channel 26 on Cablecast/Tightrope systems; scheduling content on Cablecast/Tightrope carousel; providing A/V technical support including equipment upgrades; and producing multiple videos which include capturing interviews, broll and drone footage for multiple City events, including State of the City and Outgoing Mayor events throughout the year. Tripepi Smith captures video and photos for many community events in the City and footage is used to create highlight videos or promotional videos used later in the year. Additionally, Tripepi Smith directs the City of Bellflower’s Annual Bravo Awards, featuring a five-camera setup, videographers and photographers. Many interviews and videos are also produced prior to the event which are shown during the event. Tripepi Smith has recently been capturing and producing videos for grand openings, ribbon cuttings and highlighting small businesses to assist the Economic Development team in their efforts to promote businesses within the City. In October 2024, the City of Bellflower expanded Tripepi Smith’s scope to begin taking on more general communications work.

SCOPE OF SERVICES
General Communications Support
Effective communication requires a strategic approach built on research, surveys, and well-crafted messaging. From social media management to web strategy and SEO optimization, every digital touchpoint plays a role in audience engagement. Tripepi Smith provides comprehensive support, including web hosting, email campaigns, and media, stakeholder, and government relations. Our expertise extends to digital, print, radio, and out-of-home advertising, ensuring broad and effective outreach. Additionally, we offer training for staff and support for events, presentations, and virtual gatherings to enhance communication efforts and brand consistency. Below is a recommended scope of work, but the City is not limited to these services.

Project Management
Tripepi Smith begins all engagements with a kickoff meeting with the client to: introduce personnel to one another, define Key Performance Indicators (metrics, goals and timelines); review project management processes; and ensure each stakeholder has a full understanding of their responsibilities.

Tripepi Smith primarily uses the following tools to manage projects:
• Google Workspace for email, creating real-time collaborative documents and instant messaging • Zoom or Google Meet for conference calls
• Sprout Social for social media management: posting and monitoring comments/messages • Meltwater for media intelligence and media relations
• Kantata for project/task management, internal project status updates and time entry ys

Single Source Communications
Tripepi Smith & Associates

19 These tools enable project managers to quickly determine a project’s budget status, review the schedule of tasks, send rapid notifications to the whole team if issues arise and, generally, sustain momentum on our efforts.

Ongoing Strategy Discussions
To coordinate our efforts with staff and sustain momentum on projects, Tripepi Smith will schedule a recurring, one hour bi-weekly phone call that will include a designated lead for our engagement. These calls will help drive content planning for various communications channels. Call content will focus on story plans, new issues or concerns that need to be communicated, identification of major themes or ideas to address in the coming weeks, review of recent media mentions and social media comments and sharing of communication opportunities uncovered from scanning city council agendas. This will be a working call during which Tripepi Smith will manage an agenda and provide notes for each call. After each call, the client will receive an action summary email about decisions made on the phone call and related action steps. We will produce work, such as social media posts and responses, in a shared workspace where you can see progress in real time and provide instant feedback. These tools allow for enhanced collaboration and expedite the production process. Additionally, the team will conduct internal weekly project management via social media audits.

News Article/Press Release Writing
Our team is seasoned in crafting compelling press releases and news articles, typically up to 500 words, to amplify Bellflower’s story and establish thought leadership. We tailor our work to your desired tone and direction, ensuring consistent execution. Collaboration with your staff might be necessary to ensure subject matter expertise and obtain quote approvals. You can lean on us to manage the entire content creation cycle, from crafting key messages and conducting interviews to drafting content and distributing it to your platforms or the media.

Social Media Management
• Content Creation: Social media content creation involves: planning, fact-checking, sourcing graphics, grammar checking and scheduling the post. Our team has experience producing content across Meta (Facebook and Instagram), Twitter/X, LinkedIn, Nextdoor and others. • Monitoring: Tripepi Smith will monitor Bellflower’s social media site inboxes seven days a week for customer service opportunities, mainly responding to questions. When we identify an opportunity to respond, we will aim to do so within 24 hours of the comment post time or message receipt time.

We will occasionally require fact-checking and guidance from the City for more nuanced responses. • Additional: Our work also includes optimizing social media accounts to enhance performance and/or take advantage of useful features. "Boosted Posts" and other targeted advertisements are also helpful in disseminating information to community members. Tripepi Smith is fully capable of running and tracking these paid campaigns (fees to be agreed upon and paid by the City.) Monthly Metric & Analytic Report
Each month, Tripepi Smith will provide a summary report of the Key Performance Indicators or KPIs (reach, posts, engagement, etc.) related to your controlled social media sites and other key metrics if available, such as website visits, media mentions and email open/click rates. This will help us evaluate yf

Single Source Communications
Tripepi Smith & Associates

20 the success of our efforts as well as serve as an ongoing feedback mechanism for gathering valuable insights that can help inform ongoing communication strategy.

Quarterly Strategy Meetings
Tripepi Smith will host quarterly strategy meetings with key Bellflower stakeholders, such as the Executive Team. These meetings bring together leaders throughout the organization to:

1. Reflect on communications wins and lessons learned picked up in the previous quarter

2. Create a plan for outreach in the coming quarters. We typically collaborate on a Content Calendar in a Google Sheet for easy reference on what external communications need to happen in the coming six to 12 months
Talking about communications in local government for almost two hours usually gets everyone’s brains churning about how they can get the word out on that next big program or new event. The nature of our work gives us the ability to probe deeper into city events and programs while still thinking broadly about how to get the word out on them. As we discuss audience perceptions and interests, go over best practices and the reasoning/data to back them up, the conversation about communications becomes more than just a strategy meeting. Staff builds perspective on their role as communicators on behalf of their department and the agency. As a result, they become more invested in outreach.

City Council Agenda Scanning/Review
Tripepi Smith understands local government. Combined with expertise in marketing and communications, we identify potential communication opportunities by scanning your public meeting agendas. After all, city council agendas often contain timely items of public interest.

Our team reviews these agendas and discusses them with you during our regular check-in calls. This allows you to focus on your core duties while we empower you with information and recommendations to effectively manage city communications. The goal is to ensure transparency with your constituents.

By keeping them informed about activities and decisions, we help you maintain a strong relationship with the community.

Monthly Digital Newsletter
Some or all of the content may come from news article content we create each month. Email is a great avenue to distribute this content; it’s inexpensive, prevalent and a solid way to reach engaged residents.

We can utilize existing email lists collected from the City’s utilities and/or Parks & Recreation. We will use the Constant Contact template we designed during our previous engagement.

Quarterly Print Brochure
Tripepi Smith will create an updated design for the City’s print brochure, including the front and back cover, table of contents, header and footer sections. We anticipate 48 pages per activity guide edition, there are three editions each year. A special City News edition will span 16 pages and would not include Parks & Rec classes, just city news and updates. Tripepi Smith will provide print ready and web-friendly PDF versions and Bellflower will handle print management of each edition. Scope assumes three rounds of revisions per edition. Bellflower will provide all written content in word doc format for layout and Tripepi Smith will draft a City Manager's message for the introduction of each guide. yy

Single Source Communications
Tripepi Smith & Associates

21 Communications Assessment
One of Tripepi Smith's specialties is a service we call a "Communications Assessment": an objective review of everything a public agency is doing to communicate with its external audiences: residents, businesses, local media, etc. It is an opportunity to document a "point in time" summary of current strategies, policies, processes and best practices to determine whether there are opportunities for improvement. The resulting report is an expansive audit of the agency's departmental communications efforts, including staff methodology, platforms used, challenges to overcome, and Tripepi Smith’s customized recommendations to improve the impact of communications. We recommend our Express Communications Assessment for Bellflower.

Full
Communications
Assessment
Express
Communications
Assessment
Platforms
Review
Fixed Cost $56,570 $25,620 $11,790
TS Resources: Principal / Director(s) Principal
+ Director(s)
Principal
or Director Director
TS Resources: Business Analysts (Sr.BA, BA, Jr.BA) BA + Jr.BA Sr.BA + BA + Jr.BA BA + Jr.BA Interviews with City Staff 12 6 2
Interviews with City Council 5
Interviews with Key Members of the Public 5
Department Communications Documentation Details
Org. Communications Process Summary
Website Platform Review
Social Media Platforms Reviews
Social Media Policy Review
Misc. Tools (Email, Apps, etc.)
Brand and Identity Evaluation
Key Observations
Recommendations and Tactical Execution Steps
Presentation to Senior Staff
Presentation to City Council or Committee
Executive Summary Report Version
Drafts (First Draft, Final) 2 2 2
Report Length (Pages) 50 20 5
yM

Single Source Communications
Tripepi Smith & Associates

22 Estimated Timeline (Months) Up to 6 Up to 3 Up to 2

Graphic Design
In today’s age of information saturation, it’s more important than ever for local governments to cut through the noise by designing materials that are attractive, interesting and reflective of the message.

Our diverse design team, from seasoned creative directors to detail-oriented technicians, illustrators, color experts and data visualization specialists, ensures we can tackle projects of every scale.

Moreover, we’ve honed an expertise in inspiring action among residents through daily collaboration with a wide range of public agencies. This translates to impactful visuals that grab attention, effectively communicate your message in a clear and engaging way and also inform the public. As public agency engagement specialists, accessibility is a cornerstone of every project that we undertake.

Our graphic design work spans:
• Logos, sub-logos, branding, campaigns
• Brochures, guides, newsletters, reports
• Animated visuals for social media,
video and web
• PDF, accessibility, ADA compliance
• PPT, presentations, meeting materials
• Stationery, business cards, templates
• Social media, web banners, email
• Infographics, financials, instructions
• Posters, banners, signage
• Conference materials, booths, swag
Photography
With experience spanning a variety of multimedia projects, including videography, photography, drone, event coverage, event production or a combination thereof, Tripepi Smith’s talented in-house photographers understand the impact of photography of your community’s iconic sites.

The old adage, “a picture is worth a thousand words,” rings true, especially for local governments whose communications are most impactful when representing the communities in which they serve.

Our team contains experts in multiple format outputs, which ensures that your photos will be compatible across your distribution platforms. We provide photography services for:
• Portraiture (Studio and environmental)
• Architecture
• Behind-the-Scenes
• Events (Ribbon cuttings, tree lightings,
summer activities, concerts and more)
• Conferences & Networking Events
• Fine Arts Shows/Gatherings
• Graduation Events
• Groundbreaking Ceremonies
• Promotional
• Keynote/Presentation Speakers
• Stock Imagery (Including drone)
yF

Single Source Communications
Tripepi Smith & Associates

23 Our Approach to Photography
Photography, much like videography, requires deliberate, thorough preparation to achieve a beautiful end result. We organize our process into three phases to deliver high-quality photos and photo shoot experiences for our clients:
• Pre-Production: Our photographer will conduct a pre-photo shoot phone call of up to 30 minutes to review your key goals and objectives for the photos. During this phase, our team might develop a shot list or collaborate with a client to build upon their wish list of shots. We will also coordinate logistics, such as establishing a timeline and method for photo album delivery. • Production: You can expect our photographers to be onsite at least 30 minutes prior to the start of any photo shoot event in order to check in with client leads and review shoot conditions, such as weather and lighting. We may be onsite even earlier for shoots that require supplemental lighting or equipment, such as for headshot photo shoots when we set up a traveling photo studio.
• Post-Production: After a photo shoot, Tripepi Smith’s photographer will spend the following days processing (editing) the images for optimal lighting, color, composition and more. If an occasion requires photos to be available immediately, our photographer can stay onsite and process the photos in real time.

Event Video Production & Special Projects
Tripepi Smith generally breaks down video production engagements into three phases: Pre-Production, Production and Post-Production. These projects can include videography, photography, drone footage, event coverage or production or a combination thereof. The phases include:
• Pre-Production is focused on identifying the key message and goal of the video and/or photos.

We set time guidelines, expectations, identify shot list and equipment needs, and work with City Staff to ensure shared vision on the final product.
• Production is focused on executing the work on the day of the event, fulfilling the video and/or photo shot list, and ensuring proper camera angles and lighting. This also requires a focus on audio and execution of any special shots such as drone or jib work. If drone work is requested, Drone Operator rate and Drone Equipment fee will apply. • Post-Production work primarily consists of editing video and/or photos, iterations on those edits with clients, audio clean up, lighting/color correction, and final packaging in any format that is requested.

Tripepi Smith is well-versed with the needs of video production in City of Bellflower and is prepared to continue capturing and directing events from ground breakings to Bravo Awards to creating highlight, promotional, or workshop videos for the City.

As a full-service firm, Tripepi Smith is proficient at related work, including multi-media presentations, optimization for digital media, simple and complex animated videos, PowerPoint animations and remote video gatherings. Tripepi Smith also has experience production meetings using the Zoom platform. yd

Single Source Communications
Tripepi Smith & Associates

24 Staff for video production projects will depend on the needs and requests for the events or videos requested by the City. For example, a large-scale event that requires a 5-camera setup will require more crew members than a smaller event. The staff listed in this proposal will be the core onsite staff used for video production.

City Council Meeting Recordings
TS staff will arrive 1 hour prior to City Council meetings to set up and test all equipment, perform a sound check, and prepare all systems (including Zoom, if needed) for the upcoming meeting. This will include creating any applicable graphics and reviewing agendas for any digital media or notable activities to be displayed during meeting. Staff will troubleshoot any issues that arise during pre-meeting preparation and during the meeting. Staff will remain onsite for the entirety of every meeting to manage the live streaming/recording. Once the meeting has finished, staff will prepare meeting recording for rebroadcasting on cablecast system and City designated streaming platform(s), and prepare master DVDs as needed.

Tripepi Smith will provide one TS A/V Operator to be onsite for every City Council meeting and any additional meetings the City requests coverage for (Special Meetings, etc). Tripepi Smith may periodically assign additional staff to cross-train on the council meeting recording process to ensure complete staffing coverage for City meetings.

City Council Meeting:
• Staff will be onsite every 2nd and 4th Monday per month 1 hours prior to start time, remain onsite for an average of 2 hours for duration of meeting and stay 30 minutes after for post-meeting tasks. There is a 2-hour minimum onsite time for each staffer assigned to this engagement.

Tripepi Smith will also assist with technical issues and recommend any equipment or software updates and/or strategies to ensure meetings can be ran smoothly every time. When this happens, the project manager or A/V Operator will perform a root cause analysis to understand the issue, clarify the point of failure, and identify a method or approach that could systemically prevent future issues (including equipment upgrades, as needed). Learning and growing from any mistakes are a fundamental element of improvement and is an attitude embedded in the Tripepi Smith culture.

Tripepi Smith is also familiar with PEG channels and has contacts with local cable channel providers and can assist the City with the implementation of their PEG channel into their existing broadcasting equipment.

A/V Support Services
Tripepi Smith will provide A/V support, as needed, for the City’s Civic Auditorium, Mayne Events Center or the Fire Museum. We will work with the City on a per event basis in order to identify the A/V needs for each event, whether only audio assistance is needed in the Civic Auditorium or if full audio and visual equipment is needed for an event at the Mayne. Tripepi Smith has the equipment needed to execute many different types of events and will deliver any final recordings or edited videos, as identified, for each event. The City will notify Tripepi Smith when A/V support is needed one to two weeks (or more) in advance, when applicable.
yA

Single Source Communications
Tripepi Smith & Associates

25 COST PROPOSAL
Tripepi Smith proposes to execute this agreement on a time and materials (T&M) engagement that allows the City the flexibility to “ramp up” or “ramp down” efforts according to budget and priorities. The agreement period would span two years from May 1, 2025 to April 30, 2027. We propose a not to exceed limit of $748,756 for Years 1-2. The City can extend the engagement for up to two (2) years up to two (2) times for a maximum agreement period of six (6) years. This estimate is based on our hourly rates, which are outlined below, and includes an estimated 5% CPI rate increase each year of the agreement.

Note: Year 1 includes one-time costs (Express Communications Assessment, print brochure and e-newsletter template designs) that are not applicable to the rest of the agreement period, which is why there is a dip from Year 1 to Year 2.

Standard Rates
Year 1 $380,312
Year 2 $368,444
TOTAL $748,756

Rates
We will apply the following standard hourly rates and related fees for any authorized work. All work must be clearly authorized in writing before proceeding.
2025-26 Hourly Rates
Standard Reduced
Retainer
Principal $380 $315
Director $265 $225
Art/Creative Director $265 $225
Senior Business Analyst $205 $180
Business Analyst $150 $125
Junior Business Analyst $115 $100
Senior Videographer/Animator $205 $175
Senior Photographer $175 $150
Videographer/Photographer $140 $120
Junior Videographer/Photographer $115 $100
Senior Graphic Designer $195 $165
Graphic Designer $140 $120
yV

Single Source Communications
Tripepi Smith & Associates

26 2025-26 Hourly Rates
Standard Reduced
Retainer
Junior Graphic Designer $115 $100
Web Developer $210 $185
Junior Web Developer $115 $100
Drone Operator $205 $180
Council Chamber A/V Operator $115 $100

Invoicing & Payment Terms
At Tripepi Smith, we bill on either a Retainer, Fixed Fee or Time & Materials basis, with each billing type following its own payment schedule. Regardless, terms are Net 30 days. • Fixed Fee work is billed upon defined milestones.
• Time & Materials work is billed in 15-minute increments (i.e. 4.0, 1.25, 6.5 or 0.75 hours) at the end of the month in which work is done.
• Retainer work is billed on the 15th of each month.

Other Cost Information
Tripepi Smith has related service fees that may come up during our engagement that we want to tell you about.

Annual Increase
Tripepi Smith will increase the hourly rates and retainer fees for all resources by a minimum of three percent (3%) to a maximum of five percent (5%) established by or the national BLS Consumer Price Index — whichever is lower (rounded up to the nearest whole percentage) each year on the anniversary of the contract, starting on the first anniversary of any contract when the contract duration is longer than one year. Otherwise, new rates will be negotiated with each new contract renewal period.

Retainer Discount or Volume Discount
Clients with a minimum of $7,500 retainer with us have access to the discounted “Retainer Rates” for Time & Materials ad hoc work. When a client’s monthly billing exceeds $15,000, they gain access to our reduced retainer rates for any work performed above the $15,000 threshold.

Travel Costs
Travel costs must be pre-authorized and then will be reimbursed by the client for any requested travel to complete a requested scope of work. Travel costs may include airfare, lodging, car rentals and gas.

Additionally, when client work requires that we be onsite, we will invoice for a resource’s travel time at 50% of the resource’s hourly rate.
yj

Single Source Communications
Tripepi Smith & Associates

27 Equipment Costs
Tripepi Smith offers some services that require equipment, such as drone operations and video production. As such, in those cases, the following rates apply:

Half Day (Under 4 Hours) Full Day (4+ Hours)
Video $450 $650
Drone $550 – Flat Fee

Service Fees
Tripepi Smith prefers that clients pay service providers directly to avoid unnecessary administrative costs. You should also know, however, that we have no economic interest in service providers, unless otherwise specified in this proposal.

If a client asks Tripepi Smith to pay for a service provider bill, we will apply a 10% agency fee to the reimbursement expense. Typical service fees include, but are not limited to: print, mailing, digital advertising, media placements, voiceovers, translations and closed captions.

Exclusive Access
Tripepi Smith has access to entities that may be relevant to our engagement. These partnerships allow Tripepi Smith to offer clients extra media reach or additional services at partner pricing.

Local Information Network of Knowledge (LINK): www.LocalInfoNetwork.com – A community forum for local government professionals in California to discover and share resources, policies, sample work products, best practices and more.

PublicCEO: www.PublicCEO.com – Digital news about public affairs, reaching over 17,500 California government executives through a daily podcast, job board, video podcast and more.

Civic Business Journal: www.CivicBusinessJournal.com – Digital interest stories on the people, companies and solutions that make local government in California more effective.

FlashVote: www.FlashVote.com – Statistically valid surveying that helps leaders make decisions. • Disclaimer: Tripepi Smith President Ryder Todd Smith is an investor in FlashVote.

Tripepi Smith Talent Solutions: www.TSTalentSolutions.com – A multifaceted recruitment consultancy service, combining local government access with communications to advance talent quests and build culture warriors.

Meltwater: www.TripepiSmith.com/Media-Intelligence – An enterprise-class, comprehensive media monitoring solution that is best combined with Tripepi Smith’s analytics team.

yz
k PUBLICCEO
C B J I $2?
alHashVote
Q TRIPEPI SMITH mmmmmmmmmmmm
(O)

Single Source Communications
Tripepi Smith & Associates

28 APPENDIX A: RESUMES

SARA MADSEN
TRIPEPI SMITH – SENIOR BUSINESS ANALYST 08/22 – PRESENT • Manage account strategy, budget, analytics, logistics and direct staff in execution of communication initiatives
• Serve as project manager lead across multiple clients; execute project management tasks and ensure deliverables are completed efficiently and meet and exceed client quality expectations • Manage creative strategy and execute graphic design on assignments such as logo development, infographic design, print and digital design
• Manage website design process, content transfer, modification and maintenance • Produce and distribute newsletters, press releases, social media and website content TRIPEPI SMITH – BUSINESS ANALYST/GRAPHIC DESIGNER 01/21 – 08/22 TRIPEPI SMITH – JUNIOR BUSINESS ANALYST/GRAPHIC DESIGNER 07/18 – 12/20

EDUCATION
SAN DIEGO STATE UNIVERSITY – SAN DIEGO, CA
• Bachelor of Science in Marketing | Concentration in Integrated Marketing Communications | Minor in Sustainability
FASHION INSTITUTE OF DESIGN AND MERCHANDISING – LOS ANGELES, CA • Associate of Arts in Visual Communications

PROFESSIONAL DEVELOPMENT
• UC Irvine Public Policy Making Academy II ........................................... 03/20 • California Public Information Officials (CAPIO) “Facebook and Instagram for Government” Workshop ................................................... 12/19 • USC Executive Education Forum for Policy and Administration ............ 10/19

CERTIFICATIONS
• Constant Contact Certified Solutions Provider ....................................... 07/22 • Google Analytics .................................................................................... 06/22 • Hootsuite Social Marketing .................................................................... 06/19

SOFTWARE
• Adobe Creative Suite
• ArcGIS StoryMaps
• Canva
• CivicPlus
• Constant Contact
• Granicus
• Hootsuite
• Mailchimp

• Meta Business Suite
• Microsoft Office Suite
• Sprout Social
• WordPress

Ms

Single Source Communications
Tripepi Smith & Associates

29 KJERSTIN WINGERT
TRIPEPI SMITH – SENIOR GRAPHIC DESIGNER 03/15 – PRESENT • Lead graphic artist on layout, graphic design, illustrations and creative concepts • Photography for events, professional portraits, journal publications and branded stock imagery KIRKWOOD EDUCATIONAL PROGRAM – GRAPHIC DESIGNER 05/13 – 02/15 • Design and layout of educational materials
• Created animated educational videos that provide a fun and interactive learning experience • Edited audio and video clips to convey clear and concise information FREELANCE GRAPHIC DESIGN 12/12 – 02/15
• Design and layout of newsletters, flyers, websites and ads • Creation of new and updated logo designs
SAVINGS IN OC – GRAPHIC DESIGN INTERN 08/12 – 11/12
• Created, updated and maintained advertisements and promotions for existing clientele • Proofread monthly publications for any spelling errors, misprints and distorted images

EDUCATION
GOLDEN WEST COLLEGE – HUNTINGTON BEACH, CA
• Graphic Design Advanced Production Certificate
CONCORDIA UNIVERSITY – IRVINE, CA
• Bachelor of Arts in Business Administration, Marketing ECOLE SUPÉRIEURE LIBRE DES SCIENCES COMMERCIALES APPLIQUÉESIS – PARIS, FRANCE • Bachelor of Business Administration, Management

PROFESSIONAL DEVELOPMENT
• UC Irvine Public Policy Making Academy I ............................................ 03/19 • USC Executive Education Forum for Policy and Administration ............ 03/17

CERTIFICATIONS
• Hootsuite Social Marketing .................................................................... 02/19

SOFTWARE
• Adobe Creative Suite
• Canva

• Constant Contact • Microsoft Office Suite

Mf

Single Source Communications
Tripepi Smith & Associates

30 VALERIE NEVAREZ
TRIPEPI SMITH – BUSINESS ANALYST 03/24 – PRESENT
• Provide project management for communications and marketing initiatives • Create and manage social media posts
• Write stories and press releases for the firm’s website and city clients LOMA LINDA UNIVERSITY HEALTH – SOCIAL MEDIA SPECIALIST 10/21 – 03/24 • Provided strategy for the organization’s social media presence across all platforms • Content creation and management for all 12 social media flagship accounts • Developed brand strategy for social media campaigns throughout the year CALIFORNIA BAPTIST UNIVERSITY – ADJUNCT PROFESSOR 8/22 – PRESENT • Developed a pragmatic social media strategies class for 13-18 students every semester • Led and aided students in the public relations and journalism program CALIFORNIA BAPTIST UNIVERSITY – EVENT INTERN 08/18 – 10/19 • Developed and implemented strategies for event management • Provided hands-on assistance in hosting events
• Developed and built relationships with vendors across the Inland Empire FREELANCE DIGITAL COMMUNICATIONS 08/19 – 02/24
• Provided small businesses and non-profits with assistance in social media management • Managed existing brand partnerships, implemented activation plans and tracked ROI • Developed creative content to promote both the music festivals and sponsors

EDUCATION
CAL BAPTIST UNIVERSITY – RIVERSIDE, CA
• Master of Business Administration
• Bachelor of Arts in Public Relations

CERTIFICATIONS
• Hootsuite Social Marketing .................................................................... 06/23 • Sprout Social .......................................................................................... 06/23

SOFTWARE
• Adobe Creative Suite
• Canva

• Mailchimp
• Microsoft Office Suite

• Salesforce
• Sprout Social

My

Single Source Communications
Tripepi Smith & Associates

31 KENDALL LOWERY
TRIPEPI SMITH – BUSINESS ANALYST 02/25 – PRESENT
• Collaborate with internal and external stakeholders to develop creative and data-driven media strategies for up to 17 clients in the government, higher education, energy and legal industries • Utilize Meltwater and Sprout Social performance metrics analysis to make account-specific recommendations to high-level stakeholders and produce up to press releases, social posts, features and newsletters weekly
• Edit and publish content on websites for over two dozen clients, managing tasks ranging from webpage design and article formatting to troubleshooting technical difficulties TRIPEPI SMITH – JUNIOR BUSINESS ANALYST 01/23 – 01/25
FREELANCE WRITER 01/22 – 12/22
• Researched and wrote blog posts and additional web content for clients in the food industry, resulting in an average of 15% YOY SEO improvements
• Drove content through the production process, including pitching, research, fact-checking, copy-editing, SEO integration, organizing creative assets and publishing THE SCRIPPS VOICE – EDITOR-IN-CHIEF 09/20 – 05/22
• Led a team of approximately 40 students to produce, edit and assemble the bi-monthly paper • Coordinated weekly check-ins and journalistic writing workshops SCRIPPS COLLEGE CAREER PLANNING & RESOURCES (CP&R) –
MARKETING INTERN 08/19 – 05/22
• Utilized sharp writing style and meticulous editing skills to compose professional and accessible copy about CP&R services and programs for social media posts, flyers and the weekly Career Courier email newsletter GREEN AMERICA – EDITORIAL INTERN 05/21 – 08/21
• Delved into comprehensive story research, conducted interviews with green economy experts and wrote accessible articles on topics ranging from food justice to cryptocurrency emissions THRIVE MARKET – CONTENT CONTRIBUTOR 06/20 – 12/20
• Wrote up to three weekly blog posts, driving over 15,500 page views and roughly 1,000 order conversions • Organized over 100 recipes from influencer partners and previous blog posts to craft over 50 dish descriptions

EDUCATION
SCRIPPS COLLEGE – CLAREMONT, CA
• Dual Major: Bachelor of Arts in Writing & Rhetoric and Economics

CERTIFICATIONS
• Public Entity Claims Professional .......................................................... 02/23 • Hootsuite Social Marketing .................................................................... 01/23 • Sprout Social .......................................................................................... 01/23

SOFTWARE
• Canva
• Google Suite

• Hootsuite
• Microsoft Office Suite

• Squarespace
• WordPress, CivicPlus,
Granicus

MM

Single Source Communications
Tripepi Smith & Associates

32 ERIN PINKELMAN
TRIPEPI SMITH – JUNIOR BUSINESS ANALYST 07/24 – PRESENT • Conduct market research to provide client insights
• Manage social media and respond to public questions
• Write stories and press releases for the firm’s website and city clients DELAWARE NORTH – ENVIRONMENTAL AND SAFETY INTERN 05/23 – 07/23 • Collaborated with Environmental and Safety Manager and assisted with daily tasks and long-term projects to ensure the safety and well-being of park staff and visitors • Monitored and maintained safety standards by delivering supplies and conducting inspections • Led recycling initiatives by collecting and organizing recyclable items • Completed research project looking into energy efficiency at 30+ companies SEATTLE HUMANE SOCIETY – ANIMAL CARE ASSOCIATE 06/21– 06/22 • Helped instruct new hires to ensure maximum work efficiency and build a collaborative community • Frequently used database to update animal information and effectively communicate details to others • Created enrichment activities and transferred dogs to vet services to ultimately prepare dogs for adoption • Completed extensive training on how to best interact with dogs to maintain a minimally stressful environment
SEATTLE HUMANE SOCIETY – ANIMAL CARE INTERN 07/18 – 8/18 • Worked under supervision to feed, bathe and socialize shelter cats and dogs of all difficulty levels • Completed tidying tasks such as laundry, kennel cleaning, crate washing, and restocking

EDUCATION
SCRIPPS COLLEGE – CLAREMONT, CA
• Dual Major: Bachelor of Arts in Psychology and Mathematics

CERTIFICATIONS
• Hootsuite Social .................................................................................... 07/24 • Sprout Social .......................................................................................... 07/24

SOFTWARE
• Google Suite
• IBM SPSS, IBM AMOS
• LaTeX
• Microsoft Office Suite
• R-Studio, Python, MATLAB
MF

Single Source Communications
Tripepi Smith & Associates

33 KARA CATO
TRIPEPI SMITH – JUNIOR BUSINESS ANALYST 07/23 – PRESENT • Assist with business development and writing proposals for new and existing clients • Write stories and press releases for the firm’s website and clients • Manage social media and respond to public questions
LOWE INSTITUTE OF POLITICAL ECONOMY – MEDIA MANAGER 02/20 – 05/23 • Managed and created social media content for the Lowe Institute • Edited and published articles for the Lowe Blog
• Developed and implemented marketing strategies
CLAREMONT MARKETING GROUP – ACCOUNTING MANAGER 05/21 – 05/23 • Created business campaigns for local businesses including content creation, website design and event planning
• Managed client relations and served as liaisons between client and marketing associates • Created marketing campaigns, delegated tasks to marketing associates and oversaw timelines for deliverables
CRAVATH, SWAINE & MOORE LLP – LEGAL PERSONNEL INTERN 06/22 – 07/22 • Prepared various daily correspondence, including offer and rejection letters and applicant follow-up emails • Managed application documents for hiring managers
• Assisted legal personnel managers in daily tasks

EDUCATION
CLAREMONT MCKENNA COLLEGE – CLAREMONT, CA
• Bachelor of Arts in Psychology | Sequence in Legal Studies

CERTIFICATIONS
• George Hills Claims University Public Entity Claims Professional ......... 02/24 • Hootsuite Social Marketing .................................................................... 07/23 • Constant Contact ................................................................................... 07/23

SOFTWARE
• Canva
• Constant Contact

• Google Suite
• Sprout Social
• WordPress

Md

Single Source Communications
Tripepi Smith & Associates

34 NOLAN VOGE
TRIPEPI SMITH – VIDEOGRAPHER 06/23 – PRESENT
• Conduct and manage photography and videography practice area in tandem with video lead • Manage video systems for broadcast television and various venues TRIPEPI SMITH – JUNIOR BUSINESS ANALYST 1/22 – 06/23
EMPIRE MEDIA PRODUCTIONS –
VIDEOGRAPHER, PHOTOGRAPHER 6/20 – 12/21
• Obtained a diverse understanding of video systems in varied environments • Trained and assisted employees throughout scenarios prominent in video production • Directed employees to job sites and events for best outcome of media • Participated in the production process, including setup and breakdown of equipment PLACENTIA YORBA LINDA UNIFIED SCHOOL DISTRICT –

INSTRUCTIONAL SPECIALIST VIDEOGRAPHER, PHOTOGRAPHER,
SOCIAL MEDIA 08/17 – 08/20
• Created promotional pieces, interactive virtual reality videos and commercial content for the program • Photographed staff, faculty, alumni and students of high achievement, as well as campus events and seminars
PLACENTIA YORBA LINDA UNIFIED SCHOOL DISTRICT –
DISTRICT VIDEOGRAPHER 06/18 – 08/18
• Directed content, advertisements and interviews of staff and faculty of the district • Represented the School District at media events to encourage attendance of the schools alongside students of other programs

EDUCATION
SAN DIEGO STATE UNIVERSITY – SAN DIEGO, CA
• Bachelor of Science in Television, Film and New Media (Production) | Minor in Theatre Arts

CERTIFICATIONS
• Drone Certification – Part 107 for Commercial Flying ............................ 08/22 • Sprout Social .......................................................................................... 02/22 • Hootsuite Social Marketing .................................................................... 01/22 • Dante Certification Program – Levels 1 and 2 ....................................... 10/20

SOFTWARE
• Adobe Creative Suite
• ATEM Software Control
• ATEM Media Express

• Cablecast Systems
• Davinci Resolve
• Final Cut Pro X
• Google Suite
• Leightronix Systems
• Microsoft Office Suite
MA

Single Source Communications
Tripepi Smith & Associates

35 DANIEL CERUTI
TRIPEPI SMITH – JUNIOR VIDEOGRAPHER 05/23 – PRESENT
• Conduct market research to provide client insights
• Manage social media and respond to public questions
• Provide video production and editorial services
FILM INDEPENDENT – FREELANCE SCRIPT READER 03/23 – 05/23 • Read and wrote coverage for episodic script submissions FEIG LAW – EXECUTIVE ASSISTANT 10/22 – 04/23
• Supported administrative efforts of a high-level entertainment lawyer, including scheduling, correspondence, finances and maintenance
SPENCER DAILY REPORTER – STAFF WRITER 10/19 – 01/20
• Wrote informative daily articles whether it was features, breaking news, event coverage or columns • Captured photo content for print articles
• Conducted a feature interview with Cory Booker for the 2020 presidential election SEAWORLD – VIDEOGRAPHER 06/18 – 11/18
• Enhanced guest experiences by recording and producing dolphin encounter videos • Handled guest relations and customer service operations throughout the park

EDUCATION
CHAPMAN UNIVERSITY – ORANGE, CA
• Master of Fine Arts in Film Production
UNIVERSITY OF CENTRAL FLORIDA – ORLANDO, FL
• Bachelor of Arts in Interdisciplinary Studies

CERTIFICATIONS
• Hootsuite Social Marketing .................................................................... 05/23

SOFTWARE
• Adobe Creative Suite
• Audition

• Davinci Resolve
• Fresco

• Google Suite
• Microsoft Office Suite

MV

Single Source Communications
Tripepi Smith & Associates

36 CHRISTINA HAVERILLA
TRIPEPI SMITH – JUNIOR VIDEOGRAPHER 04/24 – PRESENT
• Direct full-scale video productions collaborating closely with clients for seamless execution • Provide technical support for live streaming events, ensuring smooth broadcasts on various platforms • Manage council chamber video recordings, including equipment setup, agenda review and post-production • Offer photography services at events, leveraging video production skills to deliver high-quality images MUSIC ARTIST: MICHAEL SANTA CRUZ – FREELANCE
SOCIAL MEDIA MANAGER 01/24 – PRESENT
• Develop and implement social media marketing strategies to increase brand awareness and drive engagement
• Create and curate compelling content such as posts, images and videos for Instagram and TikTok • Monitor social media trends, audience insights, and competitor activities to inform content strategy

FREELANCE VIDEOGRAPHER
• Plan and coordinate pre-production activities, including location scouting, casting and equipment setup, to ensure smooth execution of shoots while collaborating with the artist to understand the creative vision • Operate video cameras and lighting equipment to capture high-quality footage • Edit raw footage using DaVinci Resolve to create compelling music videos, implementing visual effects and color grading to enhance the overall impact and mood
FREELANCE PHOTOGRAPHY 01/24 – PRESENT
• Collaborate with designers and brands to capture high-quality images of their hats and clothing products • Execute photoshoots, ensuring optimal lighting, composition and overall visual appeal • Edit and retouch images using Adobe Photoshop and Lightroom to enhance product presentation TWIST AND TAILOR – VIDEO EDITOR 07/23 – 02/24
• Crafted concise edits of short-form videos tailored for social media, reels, and advertisements on accounts with followings ranging from a couple thousand to nearly 150,000 • Employed DaVinci Resolve to enhance visual quality, correcting exposure, white balance, and color balance issues to achieve a cohesive and professional look across all footage • Utilized editing techniques such as transitions, keyframes, overlays and text animations to enhance visual appeal and convey information succinctly
• Collaborated closely with the Creative Director to understand project objectives and align visual elements with creative visions and brand guidelines

EDUCATION
UNIVERSITY OF THE ARTS – PHILADELPHIA, PA
• Bachelor of Arts in Film and Video

CERTIFICATIONS
• Hootsuite Social Media Marketing ......................................................... 04/24

SOFTWARE
• Adobe Creative Suite

• Canva

• Davinci Resolve Studio
Mj

Single Source Communications
Tripepi Smith & Associates

37 JOSH HERNANDEZ
TRIPEPI SMITH – VIDEOGRAPHER 06/24 – PRESENT
• Produce and direct city council broadcasts and live events • Create original video content for clients
• Perform IT services, manage the team’s software and equipment and troubleshoot technical issues • Conduct A/V implementation, including sourcing and setting up equipment for clients • Drone Pilot Operator
TRIPEPI SMITH – JUNIOR VIDEOGRAPHER 01/22 – 06/24
PLACENTIA YORBA LINDA UNIFIED SCHOOL DISTRICT –
LEAD AUDITORIUM TECHNICIAN 09/15 – PRESENT
• Set up, adjusted and operated audiovisual equipment, such as Tri-caster, projectors, Yamaha CL5 and ETC • Executed technical needs for various events, including dance shows, theater plays and choir and band concerts
• Worked with lighting, including maintenance of an ETC lighting board (Ion) • Directed live theater production shows
PSAV – AUDIO VISUAL TECHNICIAN 12/17 – 01/22
• Set up 10-20 rooms daily with audio visual equipment for events • Assisted as camera operator and video lead for broadcasts and live events • Managed inventory for various locations
• Operated audiovisual equipment, such as cameras, projectors, audio monitors and mixers and recording equipment
V-CUBE – VIDEOGRAPHER TECHNICIAN 09/16 – 01/22
• Livestreamed and filmed corporate events
• Facilitated client discussions to coordinate event logistics and timelines • Determined inventory needs for client events

EDUCATION
SADDLEBACK COLLEGE – MISSION VIEJO, CA
• Concentration in TV Production

CERTIFICATIONS
• Hootsuite Social Marketing .................................................................... 01/22

SOFTWARE
• Adobe Photoshop
• Adobe Premiere Pro
• Blackmagic

• Broadcast Pix
• Cablecast/Tightrope
• DJI

• Google Suite
• Leightronix
• Microsoft Office

Mz