Strategic Communications Plan Update
Elizabeth Tsachres, Communications & Community Affairs Officer June 11, 2024
Communications Goals
The two goals of the communication
strategy were to build trust and goodwill
with our community and to develop
meaningful dialogue with the community
as we strive to message our strategic
focus areas.
• Infrastructure and Mobility
• Economic Development & Housing
• Fiscal & Organizational Sustainability
• Public Safety
• Emergency & crisis communications
• Quality of Life
Accomplishments 2023-2024
VISION
GOALS
Improvements to internal communications:
• Created interdepartmental communications monthly
meeting
• Offer training to staff to improve ADA compliance and branding in content creation
• Quarterly publication of internal DEI newsletter
• Hired Belmont's first Communications & Community
Affairs Officer to enhance cohesion across departments
Accomplishments
VISION
GOALS
Improvements to external communications:
• Obtained on-call translation services
• Acquired new tools to enhance social media, including an archiving platform and social media management tool that helps track analytics
• Increase public outreach for important initiatives such as the Police Community Academy, Business License tax updates, and PROS plan
• Digital outreach: social channels, email marketing (eNews, press releases, newsletters), or website content
• Printed outreach: Hwy 101 digital billboard, banners across Ralston, Channel 27, flyers, tabling at community events, and mailers (Recology inserts, postcards, etc.)
Accomplishments
Digital Outreach Performance
Our Website
Social Media
Top-Performing Posts
Email Marketing
Community Events
Community Events & Engagement
• Lunar New Year
• Egg Adventure Hunt &
Adaptive Egg Hunt
• Civics Day
• Superstar Dance
• Public Works Open House
• Pride Flag Raising
• National Night Out
• City HALLoween
• Trunk & Treat
• Santa Parade
Community Events
Community Events
Community Events
Emergency & Crisis Communications
Emergency & Crisis Communications
• Maintaining relationships across various
jurisdictions with key stakeholders
(County, neighboring cities, partner
agencies)
• Maintain a united public information
response across the City Manager's
office, Belmont Police, & San Mateo
Consolidated Fire
• Continue to respond to winter storms
promptly and with minimal disruption from
collaboration between Belmont Police and
Parks and Public Works crews
• Coordinate with SMC Fire on disaster-related
exercises to evaluate the City’s response
capabilities to a disaster including
emergency preparedness
Looking Forward
Website Refresh
MyBelmont 311 App
Mockup of our
new 311 app that
will launch this
summer.
Strategic Focus Areas Looking Forward
• Launch staff communications
intranet with essential
resources
• Continue to train staff in ADA
compliance, branding
consistency, and content
creation
• Integrate the use of video into
our social channels
• Continue to share the work the
City of Belmont is doing and tell
our story!
Thank you!
belmont.gov