May 2024
City of Belmont:
2024 Revenue Measure Feasibility Survey
May 2024
May 2024
Methodology Overview
Data Collection Landline (8), cell phone (55), text to online (226), and email to online (13) interviewing
Universe 15,000 likely November 2024 voters in the City of Belmont
Fielding Dates May 13 through 23, 2024
Interview Length 22 minutes
Sample Size n=302
Margin of Error ± 5.58% (16 factor segmentation and weighting) The data have been weighted to reflect the actual population characteristics of likely voters in the City of Belmont in terms of their gender, age, and political party type.
May 2024
Key Findings
May 2024
0% 20% 40% 60% 80% 100%
6/15 Survey
11/15 Voters
4/20 Survey
11/20 Voters
6/23 Survey
11/24 Voters
5/24 Survey
11/24 Voters
25.2%
29.9%
19.4%
17.6%
44.8%
44.3%
50.4%
47.5%
17.1%
8.7%
16.2%
14.2%
3.2%
4.8%
5.9%
5.4%
9.7%
12.3%
8.0%
15.3%
Very favorable Somewhat favorable Somewhat unfavorable Very unfavorable DK/NA Favorability Rating of the City’s
Provision of Services
69.8%
74.2%
70.0%
65.1%
May 2024
0% 20% 40% 60% 80% 100%
6/15 Survey
11/15 Voters
4/20 Survey
11/20 Voters
6/23 Survey
11/24 Voters
5/24 Survey
11/24 Voters
15.5%
16.8%
14.1%
13.8%
36.6%
32.7%
40.8%
43.9%
17.6%
14.4%
20.6%
16.6%
11.0%
9.8%
8.7%
9.0%
19.2%
26.4%
15.8%
16.7%
Very favorable Somewhat favorable Somewhat unfavorable Very unfavorable DK/NA Favorability Rating of the City’s Management of
Public Funds
54.9%
52.1%
49.5%
57.7%
May 2024
Uninformed Hypothetical Support for
Business License Tax Restructuring Measure
Shall the ordinance simplifying the
existing City of Belmont business
license structure, funding/
maintaining general city services,
such as: • fixing potholes, streets/ sidewalks; • maintaining 9-1-1 emergency response; • maintaining parks, open space/
sports fields; • maintaining neighborhood police
patrols/ crime prevention; • keeping public areas healthy, safe/ clean
lowering most businesses' rates, with
typical rates between 0.04% and 0.1%
of gross receipts, described in the
ordinance, until ended by voters,
providing $1,300,000 annually,
requiring independent audits, be
adopted?
Probably No
11.8%
DK/NA
20.6%
Definitely No
8.4%
Definitely Yes
21.5%
Probably Yes
37.7%
Total Support
59.2%
May 2024
Community Priorities I
Note: The above rating questions have been abbreviated for charting purposes, and responses were recoded to calculate mean scores:
“Much More Likely” = +2, “Somewhat More Likely” = +1, “No Effect” = 0, “Somewhat Less Likely” = -1, and “Much Less Likely” = -2.
Somewhat
More Likely
Somewhat
Less Likely
Much Less
Likely
-2 -1 0 1 2
B. Provide parks and recreation programs for seniors and youth
E. Maintain 9-1-1 emergency response times
C. Maintain parks, open space and sports fields
L. Maintain Public Works staff necessary to keep streets projects, like the Ralston Avenue improvements and sewer projects on-time and on-budget
K. Keep public areas healthy, safe and clean
F. Fix potholes, and repair streets and sidewalks
0.82 0.90
0.97 1.01
1.02 1.14
Much More
Likely Tier 2
77.8%
65.2%
72.4%
66.6% Tier 1
Sample A
Sample B
May 2024
Community Priorities II
Likely November 2024 Voters
Note: The above rating questions have been abbreviated for charting purposes, and responses were recoded to calculate mean scores:
“Much More Likely” = +2, “Somewhat More Likely” = +1, “No Effect” = 0, “Somewhat Less Likely” = -1, and “Much Less Likely” = -2.
Somewhat
More Likely
Somewhat
Less Likely
Much Less
Likely
-2 -1 0 1 2
I. Maintain the long-term financial stability of the City H. Support the local economy, small businesses and
creation of good jobs
G. Maintain police hiring programs designed to ensure
Belmont has the highest quality police officers
J. Maintain senior services including health, nutrition and transportation programs
D. Maintain after-school programs for children and teens A. Maintain neighborhood police patrols, and crime
prevention
0.60 0.63
0.64 0.65
0.72 0.76
Much More
Likely Tier 3
65.2%
53.0%
61.4%
56.7%
Sample A Tier 2 continued Sample B
May 2024
Informational Statements I
Note: The above rating questions have been abbreviated for charting purposes, and responses were recoded to calculate mean scores:
“Much More Likely” = +2, “Somewhat More Likely” = +1, and “No Effect” = 0. 0 1 2
E. The City's plan is designed to ensure that residents and local homeowners don't shoulder all of the costs of city services
I. This measure will support Belmont's local small
businesses by updating the City's 34-year-old business
license tax which is outdated, cumbersome, and…
N. Because of the State budget deficit, the City of Belmont has lost nearly $1.1 million dollars and if the measure is not approved by voters there will be cuts to pothole and… M. Large employers will contribute to pay their fair share to fund critical city services including police, emergency medical response, and maintaining our local streets and… A. The measure will give Belmont local control over local funds for local needs - allowing Belmont to be self-reliant and requiring that our tax dollars are spent for Belmont… L. Large new businesses coming to Belmont will
contribute to the cost of providing City service they use
1.25 1.25
1.26 1.31
1.33 1.33
No Effect Somewhat
More Likely
Much More
Likely
74.6%
75.9%
Sample A
Sample B Tier 1
May 2024
Informational Statements II
Note: The above rating questions have been abbreviated for charting purposes, and responses were recoded to calculate mean scores:
“Much More Likely” = +2, “Somewhat More Likely” = +1, and “No Effect” = 0. 0 1 2
P. Large employers will contribute to maintaining
Belmont's quality of life
D. The measure will continue Belmont's high standards
for fiscal accountability and transparency by requiring that any money generated must be spent only on the…
C. The measure will reduce the rate for approximately 63 percent of small businesses in Belmont
G. The business license simplification ordinance will be fair to businesses of all sizes, especially small businesses B. The measure includes independent financial audits,
and yearly reports to the community to ensure the funds are spent responsibly for community priorities
J. By updating our local business license ordinance, it will be more transparent, easy to understand, and equitable
for businesses of all sizes
1.19 1.20
1.21 1.21
1.22 1.22
No Effect Somewhat
More Likely
Much More
Likely Tier 1 continued
72.8%
72.5%
Sample A
Sample B
May 2024
Informed Hypothetical Support for
Business License Tax Restructuring Measure
Likely November 2024 Voters
0% 20% 40% 60% 80% 100%
Initial
Test
Final Test
21.5%
24.5%
37.7%
40.9%
11.8%
11.0%
8.4%
8.0%
20.6%
15.7%
Definitely Yes Probably Yes Probably No Definitely No DK/NA/[Not sure]
65.4%
Shall the ordinance simplifying the
existing City of Belmont business
license structure, funding/
maintaining general city services,
such as: • fixing potholes, streets/
sidewalks; • maintaining 9-1-1 emergency
response; • maintaining parks, open space/
sports fields; • maintaining neighborhood police
patrols/ crime prevention; • keeping public areas healthy, safe/ clean
lowering most businesses' rates,
with typical rates between 0.04%
and 0.1% of gross receipts,
described in the ordinance, until
ended by voters, providing
$1,300,000 annually, requiring
independent audits, be adopted?
59.2%
May 2024
0% 20% 40% 60% 80% 100%
4/20 Survey
11/20 Voters
6/23 Survey
11/24 Voters
5/24 Survey
11/24 Voters
32.9%
20.5%
25.1%
16.6%
40.1%
49.1%
42.6%
32.1%
20.8%
7.8%
7.3%
5.0%
Better About the same Worse DK/NA
Opinion on Future Direction of the Economy
May 2024
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