Strategic Communications Plan Update
Elizabeth Tsachres, Communications & Community Affairs Officer June 24, 2025
Accomplishments 2024-2025
VISION
GOALS
Communications Intranet
VISION
GOALS
MyBelmont App
Since the MyBelmont app
launch in September
2024,we have had 451
cases, submitted by 281
users, across 1,286 devices.
VISION
GOALS
Police Instagram
Critical Communications
VIION
GOALS
Improved Critical Communications
• Developed internal
Critical Communications
Plan
• Launched emergency
information webpages
• Coordinated united
messaging across
departments and
agencies
Digital Outreach Performance
Our Website
June 2024—May 2025
Social Media
June 2024—May 2025
Email Marketing
June 2024—May 2025
Looking Forward
Website Refresh
Centennial Celebration
> We have begun our planning for our
Centennial Celebration. Our hope is
to involve the community and have
already sent out a survey asking for
volunteers and ideas of how they
want to celebrate!
> Visit www.belmont.gov/100years for
more info, take our survey, or
become a sponsor!
Next Steps
Gather insights
on resident
communication
preferences
Improve internal
communications
protocols
Integrate
communications
into staff
onboarding
2025-2030 Strategic Communications Plan
Why Strategic Communications Matters?
• Meets the demand for timely,
consistent and inclusive
communication
• Supports multilingual, hybrid
engagement
• Increases impact with limited
resources through tools and clear
processes
• Builds trust and equity by aligning
messages and ensuring all voices
are heard
Research Approach and
Key Findings
Conducted May 2025: Sessions with City
Council, staff, and department leaders
•What’s working:
•High trust and engagement
•Accessible, engaging tools
•Strong internal collaboration
•Needs improvement:
•Language accessibility
•Website usability
•Traditional outreach gaps
•Brand consistency
Plan Goals and Objectives
•Five-year strategic communications
plan
•Analyzes current approach and
identifies growth opportunities
•Goals:
•Build trust through transparency
•Foster meaningful community
dialogue
TARGET
AUDIENCES
Key Recommendations
• Improve coordination with departments
and leadership
• Strengthen internal communications
structure and clarity
• Centralize messaging with a citywide
content calendar
• Enhance message clarity and accessibility
• Prioritize inclusive, multilingual outreach
• Build partnerships with schools and local
organizations
• Emphasize “the why” behind City
programs and services
Communications
Priorities
Flowchart
Annual Outreach Calendar
Prioritization Criteria
Priority 1: Protects public health
and safety
Priority 2: Builds trust in City
investments
Priority 3: Supports economic
growth
Priority 4: Inspires and educates
action
Priority 5: Fosters community
pride and connection
Track both outputs and
outcomes
• Outputs: Impressions,
newsletter signups,
website visits
• Outcomes: Open rates,
time on site, engagement
Key Performance Indicators
Key Performance Indicators
Operational outcomes tailored by
campaign:
• Investment measure success
• Fewer complaints
• Behavior change
• Council or community meeting
attendance
• Supportive survey results
Thank you!
belmont.gov