Item D-12 Agenda Report — Beverly Hills City Council, February 8, 2022

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AGENDA REPORT
Meeting Date: February 8, 2022
Item Number:

To: Honorable Mayor & City Council
From: Laura Biery, Marketing and Economic Sustainability Manager Cynthia Owens, Policy and Management Analyst
Subject: RECOMMENDATION BY THE CITY COUNCIL LIAISON RODEO

DRIVE / SPECIAL EVENTS / HOLIDAY PROGRAM COMMITTEE TO
Attachments: 1. Amendment No. 1 Rodeo Drive

2. Original Agreement Rodeo Drive (175-21)

3. Rodeo Drive Podcast Season Three Deck from January 27, 2022

RECOMMENDATION
Staff recommends the City Council:
1) Approve Amendment No. 1 to the Agreement with Rodeo Drive Inc. for Fiscal Year 2021-2022 Marketing of Rodeo Drive (Attachment 1); and 2) Approve a change purchase order in the amount of $20,000 for a total not to exceed of $178,332; and
3) Waive the bidding requirements per Beverly Hills Municipal Code 3-3-204 (E) as Rodeo Drive Inc., through its mission and partnership with the City, represents certain unique aspects of performing marketing while maintaining the City’s brand thus it would be in the best interest of the City to continue to utilize this vendor for these services.

BEVERLV
HILLS
d
AMEND THE AGREEMENT WITH RODEO DRIVE, INC. TO ADD

ADDITIONAL SCOPE OF WORK AND INCREASE THE
CONSIDERATION OF THE FISCAL YEAR 2021-2022 AGREEMENT;
AMENDMENT NO. 1 TO THE AGREEMENT BETWEEN THE CITY OF
BEVERLY HILLS AND RODEO DRIVE, INC. FOR FISCAL YEAR 2021- 2022 MARKETING; AND
APPROVAL OF A FISCAL YEAR 2021-2022 CHANGE PURCHASE
ORDER FOR RODEO DRIVE, INC. IN THE AMOUNT OF $20,000
FOR A TOTAL NOT TO EXCEED AMOUNT OF $178,332.

D-12
Meeting Date: February 8, 2022

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INTRODUCTION
This item seeks City Council approval of the Beverly Hills City Council Liaison Rodeo Drive / Special Events / Holiday Program Committee (Mayor Bob Wunderlich and Vice Mayor Lili Bosse) recommendation to expand the scope of work for Rodeo Drive, Inc. to include the production and distribution of eight podcast episodes for Season Three of the Podcast entitled “Only on Rodeo.” Additionally, this item requests the City Council to authorize the City Manager to execute Amendment No. 1 to the Agreement with Rodeo Drive, Inc. for this work and increase the consideration of the Agreement by $20,000.

DISCUSSION
In 2020, the Rodeo Drive Committee (RDC) created a podcast series titled “Only On Rodeo Drive,” a podcast dedicated to luxury and fashion on Rodeo Drive. This podcast series was initially presented and approved by the City Council on April 21, 2020. The second season was in 2021 and the third season will be in 2022.

Following successful first and second seasons, the RDC is proposing a third podcast season of eight episodes. This podcast series allows listeners to be guided on a journey through the past and present of iconic Rodeo Drive. The podcast will provide immersive experiences, behind-the scenes stories and histories of some of Rodeo’s landmark boutiques. Each episode will be thirty minutes long and will cover topics such as luxury collections, destination experiences, and the architecture and design of Rodeo Drive.

The RDC proposes to continue to use RDC President Kathy Gohari as the voice on the street. Additionally, Kathy will be joined by co-hosts Pari Ehsan (founder and creative director of Paridust) and Jason E.C. Wright (futurist, design thought leader and retail professional). The hosts will interview an exciting roster of participants and commentators.

In 2020, the City provided $40,000 in funding for Season One of the Podcast. In 2021, the RDC raised sponsorship dollars to offset a portion of the costs. The contribution to Season Two of the Podcast from the City was $20,000. For Season Three of the Podcast, the RDC has again raised sponsorship dollars to offset the total costs and is requesting $20,000 from the City to fund the 2022 Season.

The Rodeo Drive Podcast Season Three Deck from the January 27, 2022 City Council Liaison Meeting (Attachment 1) provides detail regarding the success of the previous Podcast Season in 2021 as well as the plan for Season Three in 2022.

FISCAL IMPACT
The RDC is requesting the City provide $20,000 in funding for Season Three of the “Only On Rodeo” podcast. If approved, funding is available in the City Council approved budget for Fiscal Year 2021-22 in the Tourism and Marketing budget (00101311) Gabriella Yap
Deputy City Manager
Approved By
Attachment 1
1 B0785-0001\2617449v2.doc
AMENDMENT NO. 1 TO THE AGREEMENT BETWEEN THE
CITY OF BEVERLY HILLS AND RODEO DRIVE, INC. FOR
FISCAL YEAR 2021-2022 MARKETING
NAME OF CONTRACTOR: Rodeo Drive, Inc.

RESPONSIBLE PRINCIPAL OF CONTRACTOR: Kathy Gohari, President CONTRACTOR'S ADDRESS: P.O. Box 853
Beverly Hills, California 90212
Attention: Kathy Gohari, President
CITY'S ADDRESS: City of Beverly Hills
455 N. Rexford Drive
Beverly Hills, CA 90210
Attention: George Chavez, City Manager
COMMENCEMENT DATE: July 1, 2021
TERMINATION DATE: June 30, 2022
CONSIDERATION: Original Agreement: $158,332
Amendment No. 1: $20,000
Not to Exceed: $178,332
DocuSign Envelope ID: 20BF1B3A-928E-4277-9E24-4AF9DB92429B 2 B0785-0001\2617449v2.doc
AMENDMENT NO. 1 TO THE AGREEMENT BETWEEN THE CITY
OF BEVERLY HILLS AND RODEO DRIVE, INC. FOR FISCAL YEAR
2021-2022 MARKETING
This Amendment No. 1 (“Amendment”) is to the AGREEMENT made by and between the City of Beverly Hills ("CITY"), and Rodeo Drive, Inc. (“CONTRACTOR” or "RDI") dated June 1, 2021, and identified as Contract No. 175-21 (“Agreement”), copies of which are on file in the City Clerk’s Office.

RECITALS
A. RDI is a business organization located in the City of Beverly Hills that has experience conducting or participating in the development of marketing for the benefit of CITY.

B. CITY desires to engage RDI for marketing for the benefit of Rodeo Drive and CITY.

C. Section 37110 of the State Government Code authorizes the expenditure of monies for promotions.

D. RDI represents that it is qualified and able to perform the Scope of Work.

E. CITY and RDI desire to amend the Agreement to add additional services and compensate RDI for such services.

NOW, THEREFORE, the parties agree as follows:

Section 1. CONSIDERATION shall be amended as set forth on the cover page.

Section 2. Exhibit A shall be amended and restated as attached hereto and incorporated herein.

Section 3. Exhibit B shall be amended and restated as attached hereto and incorporated herein.

Section 4. Except as amended by this Amendment, the remaining provisions of the Agreement shall remain in full force and effect.

IN WITNESS WHEREOF, the parties hereto have executed this Agreement the ____ day of __________________ 2022, at Beverly Hills, California.
[Signatures Next Page]
DocuSign Envelope ID: 20BF1B3A-928E-4277-9E24-4AF9DB92429B 3 B0785-0001\2617449v2.doc

CITY OF BEVERLY HILLS
a Municipal Corporation

ROBERT WUNDERLICH
Mayor of the City of Beverly Hills, California
ATTEST:
(SEAL)

HUMA AHMED
City Clerk
RODEO DRIVE, INC.

KATHY GOHARI
President

MARK TRONSTEIN
Treasurer
APPROVED AS TO FORM: APPROVED AS TO CONTENT:
_______________________ ____________________________
LAURENCE S. WIENER GEORGE CHAVEZ
City Attorney City Manager
____________________________

LAURA BIERY
Marketing and Economic Sustainability
Manager
SHARON L’HEUREUX DRESSEL
Risk Manager
DocuSign Envelope ID: 20BF1B3A-928E-4277-9E24-4AF9DB92429B 4 B0785-0001\2617449v2.doc

EXHIBIT A

SCOPE OF WORK
RDI shall perform the services described in this Exhibit A, attached hereto and incorporated herein.

This shall include:

RODEO DRIVE WEBSITE AND SOCIAL MEDIA
RDI shall utilize the funding provided to maintain the Rodeo Drive website and include marketing, event microsites, social media, maintain the RDI’s email account, and search engine optimization with goal to enhance Rodeo Drive’s visibility and bring more international visitors to Rodeo Drive.

RDI shall perform digital marketing with content and strategies to include:
 Curate the RDI Instagram Account and other social media accounts.  Highlight Rodeo Drive’s “must have” offerings, particularly those available #OnlyOnRodeo.
 Re-posts from social media influencers and news outlets featuring Rodeo Drive.  Showcase iconic images of Rodeo Drive, both contemporary and historic.  Perform Public Relations Services to position Rodeo Drive as a top travel and lifestyle destination
 Maintain RDI website
RDI may reallocate funding for initiatives as described in Section 1. RDI's Scope of Work for the activities outlined by category in Exhibit B, attached hereto and incorporated herein.

Programming
Where applicable, RDI shall provide designs to CITY for all advertising, graphics, collateral, etc. with enough time to provide feedback and requesting a redesign. Any costs of a redesign shall be borne by RDI. RDI shall not produce, fabricate, manufacture, or distribute advertising without prior CITY approval.

AMENDMENT NO. 1
RDI shall create, produce, and launch an eight (8) episode podcast series about Rodeo Drive. The podcasts are intended to provide immersive, behind-the-scenes stories, exclusive award season moments, and the history of some of Rodeo Drive’s iconic landmark boutiques.

Each episode shall be thirty (30) minutes long and may cover topics such as:
 Monogram to Metaverse with MCM Global Creative Officer Dirk Schönberger  Frieze in Beverly Hills – The Art in Shopping and New Artist Collaborations  The Return of the Runway and Climate Positive Collections  Designs of the Future – Brunello Cuicinelli and Leading Designers on the Street  Sport + Fashion – Shapes and Subculture, Informing the Vibe o Time  Rodeo Drive – A Force of Influence in Luxury Retail
 A Passion for Cars
 What’s Next on Rodeo Drive – Peter Marino on the Cheval Blanc DocuSign Envelope ID: 20BF1B3A-928E-4277-9E24-4AF9DB92429B 5 B0785-0001\2617449v2.doc
 Sneaker Love – From Onisuka Tiger to Golden Goose to Jimmy Choo  High Jewelry for the Modern Heroine
The podcast shall be available on Rodeo Drive’s website, Instagram account, and Facebook page.

The podcast will also be available on several outlets and may include Apple Podcasts, Bluburry, Digital Podcast, Googleplay, iHeartRadio, SoundCloud, Spotify, and Stitcher.

DocuSign Envelope ID: 20BF1B3A-928E-4277-9E24-4AF9DB92429B 6 B0785-0001\2617449v2.doc

EXHIBIT B

SCHEDULE OF PAYMENT AND RATES
CITY shall compensate RDI for the satisfactory performance of the work described in this Agreement, or as mutually agreed upon in writing prior to performing the services described in the Agreement, in an amount not to exceed One Hundred Seventy-Eight Thousand Three Hundred Thirty-Two Dollars ($178,332.00). Funding received by RDI from CITY shall be spent as shown below. Any reallocation of funding between items, or for items not listed, shall comply with the requirements listed in Section 1. RDI’s Scope of Work of the Agreement.

DIGITAL AND WEBSITE MANAGEMENT
Digital & Website Management
Description FY 20/21
Website – Management, Update, Content Curation $33,336
Social Media Management and Content Curation $86,664
General Topics and Maintenance $13,332
Paid Social Media Advertisement $12,000
Purchasing Content $10,000
Website Template Updates, Hosting of Website, Apps, Email $2,000 Misc. Expenses $1,000
RDI Budget Request $158,332
RDI shall submit an itemized statement to CITY for services as outlined in Exhibit A, which shall include documentation setting forth in detail a description of the services to be performed. CITY shall pay RDI in accordance with the Payment Schedule below:

Digital & Website Management
Funding Period (July 1, 2021 – June 30, 2022)
RDI Remits Invoice
to CITY
CITY Issues
Payment to RDI Period Covered Payment Amount
July 1, 2021 July 15, 2021 July 1 – September 30 $39,583 September 8, 2021 September 24, 2021 October 1 – December 31 $39,583 December 9, 2021 December 23, 2021 January 1 – March 31 $39,583 March 10, 2022 March 25, 2022 April 1 – June 30 $39,583 Total $158,332
DocuSign Envelope ID: 20BF1B3A-928E-4277-9E24-4AF9DB92429B 7 B0785-0001\2617449v2.doc

ONLY ON RODEO DRIVE PODCAST
Only On Rodeo Drive Podcast
Description FY 21/22
Talent – Host(s) and/or Influencer Guests $20,000
Production $25,000
Audience Development $10,000
Subtotal $55,000
In Kind Funding Received By Rodeo Drive, Inc. ($35,000) RDI Budget Request $20,000
CITY shall pay RDI in accordance with the Payment Schedule below for the Only on Rodeo Drive Podcast:

Only on Rodeo Drive Podcast – Payment Schedule
RDI Remits Invoice
to CITY
CITY Issues
Payment to RDI Period Covered Payment Amount
February 9, 2022 March 3, 2022 February 9 – June 30 $20,000 Total $20,000
RDI shall submit an itemized statement to CITY for services as outlined in Exhibit A, which shall include documentation setting forth in detail a description of the services to be performed.

DocuSign Envelope ID: 20BF1B3A-928E-4277-9E24-4AF9DB92429B Certificate Of Completion
Envelope Id: 20BF1B3A928E42779E244AF9DB92429B Status: Sent Subject: Please DocuSign: Rodeo Drive Committee_Amendment No 1_01312022.DOCX Source Envelope:

Document Pages: 7 Signatures: 5 Envelope Originator:

Certificate Pages: 3 Initials: 0 Cindy Owens
AutoNav: Enabled
EnvelopeId Stamping: Enabled
Time Zone: (UTC-08:00) Pacific Time (US & Canada)
455 N. Rexford Drive
Beverly Hills, CA 90210
[email protected]
IP Address: 198.245.189.166
Record Tracking
Status: Original
2/1/2022 9:49:00 AM
Holder: Cindy Owens
[email protected]
Location: DocuSign
Signer Events Signature Timestamp
Lolly Enriquez for Laurence S. Wiener
[email protected]
Security Level: Email, Account Authentication
(None)
Signature Adoption: Drawn on Device
Using IP Address: 208.87.234.201
Sent: 2/1/2022 9:53:15 AM
Viewed: 2/1/2022 9:57:21 AM
Signed: 2/1/2022 9:58:32 AM
Electronic Record and Signature Disclosure:

Not Offered via DocuSign
Kathy Gohari
[email protected]
Security Level: Email, Account Authentication
(None)
Signature Adoption: Drawn on Device
Using IP Address: 173.196.13.186
Signed using mobile
Sent: 2/1/2022 9:58:35 AM
Viewed: 2/1/2022 10:44:36 AM
Signed: 2/1/2022 10:51:43 AM
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Mark Tronstein
[email protected]
Authorized Signatory
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(None) Signature Adoption: Pre-selected Style
Using IP Address: 107.127.56.72
Signed using mobile
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Viewed: 2/1/2022 10:12:31 AM
Signed: 2/1/2022 10:13:34 AM
Electronic Record and Signature Disclosure:

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Laura Biery
[email protected]
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(None)
Signature Adoption: Pre-selected Style
Using IP Address: 173.196.222.2
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DocuSign
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Sharon L'Heureux Dressel
[email protected]
Risk Manager
Sharon Dressel
Security Level: Email, Account Authentication
(None)
Signature Adoption: Pre-selected Style
Using IP Address: 198.245.189.166
Sent: 2/1/2022 10:51:46 AM
Viewed: 2/1/2022 11:55:22 AM
Signed: 2/1/2022 11:55:29 AM
Electronic Record and Signature Disclosure:

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Cynthia L Owens
[email protected]
Policy & Management Analyst
City of Beverly Hills
Security Level: Email, Account Authentication
(None)
Sent: 2/1/2022 11:55:31 AM
Electronic Record and Signature Disclosure:

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George Chavez
[email protected]
Security Level: Email, Account Authentication
(None)
Electronic Record and Signature Disclosure:

Not Offered via DocuSign
Robert Wunderlich
[email protected]
Security Level: Email, Account Authentication
(None)
Electronic Record and Signature Disclosure:

Not Offered via DocuSign
Huma Ahmed
[email protected]
Security Level: Email, Account Authentication
(None)
Electronic Record and Signature Disclosure:

Not Offered via DocuSign
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Adrianne Tarazon
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(None)
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Carbon Copy Events Status Timestamp
Dorina Mohan
[email protected]
Security Level: Email, Account Authentication
(None)
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Jackie Perez
[email protected]
Security Level: Email, Account Authentication
(None)
Electronic Record and Signature Disclosure:

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Witness Events Signature Timestamp
Notary Events Signature Timestamp
Envelope Summary Events Status Timestamps
Envelope Sent Hashed/Encrypted 2/1/2022 9:53:15 AM
Payment Events Status Timestamps
Attachment 2
DocuSign Envelope ID: E08052B7-542C-4F92-9951-61981 A5BE250 AGREEMENT NO.

I 11s-21 I

AGREEMENT BETWEEN THE CITY OF BEVERLY HILLS AND RODEO
DRIVE, INC. FOR FISCAL YEAR 2021-2022 MARKETING
NAME OF CONTRACTOR: Rodeo Drive, Inc.

RESPONSIBLE PRINCIPAL OF CONTRACTOR: Nicola Cagliata, President CONTRACTOR'S ADDRESS:

CITY'S ADDRESS:

COMMENCEMENT DATE:

TERMINATION DATE:

CONSIDERATION:

B0785-000 l \253871 Sv I .doc
P.O. Box 853
Beverly Hills, California 90212
Attention: Nicola Cagliata, President
City of Beverly Hills
455 N. Rexford Drive
Beverly Hills, CA 90210
Attention: George Chavez, City Manager
July 1, 2021
June 30, 2022
Not to exceed $158,332
DocuSign Envelope ID: E08D52B7-542C-4F92-9951-619B1 A5BE250

AGREEMENT BETWEEN THE CITY OF BEVERLY HILLS AND RODEO
DRIVE, INC. FOR FISCAL YEAR 2021-2022 MARKETING
AGREEMENT NO.
175-21 ]
NAME OF CONTRACTOR: Rodeo Drive, Inc.

RESPONSIBLE PRINCIPAL OF CONTRACTOR: Nicola Cagliata, President CONTRACTOR'S ADDRESS:

CITY'S ADDRESS:

COMMENCEMENT DATE:

TERMINATION DATE:

CONSIDERATION:

B0785-0001 \253871 Sv I .doc
P.O. Box 853
Beverly Hills, California 90212
Attention: Nicola Cagliata, President
City of Beverly Hills
455 N. Rexford Drive
Beverly Hills, CA 90210
Attention: George Chavez, City Manager
July 1, 2021
June 30, 2022
Not to exceed $158,332
DocuSign Envelope ID: E08D52B7-542C-4F92-9951-619B1A5BE250

AGREEMENT BETWEEN THE CITY OF BEVERLY HILLS AND RODEO
DRIVE, INC. FOR FISCAL YEAR 2021-2022 MARKETING
THIS AGREEMENT is made by and between the City of Beverly Hills (hereinafter called "CITY"), and Rodeo Drive, Inc. (hereinafter called "CONTRACTOR" or "ROI").

RECITALS
A. ROI is a business organization located in the City of Beverly Hills that has experience conducting or participating in the development of marketing for the benefit of CITY.

B. CITY desires to engage ROI for marketing for the benefit of Rodeo Drive and CITY.

C. Section 37110 of the State Government Code authorizes the expenditure of monies for promotions.

D. CITY desires to have certain services and/or goods provided as set forth in Exhibit A (the "Scope of Work"), attached hereto and incorporated herein.

E. ROI represents that it is qualified and able to perform the Scope of Work.

NOW, THEREFORE, the parties agree as follows:

Section 1. RDl's Scope of Work.

ROI shall perform the Scope of Work described in Exhibit A, attached hereto and incorporated herein, in a manner satisfactory to CITY and consistent with that level of care and skill ordinarily exercised by members of the profession currently practicing in the same locality under similar conditions. CITY shall have the right to order, in writing, changes in the Scope of Work. Any changes in the Scope of Work by ROI under $25,000 may be done without approval of CITY; however, ROI shall notify the City Manager, CITY's Marketing and Economic Sustainability Manager, and/or the City Manager's designee after such change has occurred at a time frame mutually agreed upon by CITY and ROI.

For reallocations between $25,001 - $50,000, ROI must obtain written approval from the City Manager. A copy of the request shall be sent to the Beverly Hills City Council Liaison I Rodeo Drive I Special Events I Holiday Program Committee and/or the City Manager's designee prior to reallocation of the funding.

For reallocations above $50,000, ROI must obtain approval from the Beverly Hills City Council Liaison I Rodeo Drive I Special Events I Holiday Program Committee at an agendized meeting prior to reallocation of the funding.

RECITALS
A. ROI is a business organization located in the City of Beverly Hills that has experience conducting or participating in the development of marketing for the benefit of CITY.

B. CITY desires to engage ROI for marketing for the benefit of Rodeo Drive and CITY.

C. Section 37110 of the State Government Code authorizes the expenditure of monies for promotions.

D. CITY desires to have certain services and/or goods provided as set forth in Exhibit A (the "Scope of Work"), attached hereto and incorporated herein.

E. ROI represents that it is qualified and able to perform the Scope of Work.

NOW, THEREFORE, the parties agree as follows:

Section 1. RDl's Scope of Work.

For reallocations between $25,001- $50,000, ROI must obtain written approval from the City Manager. A copy of the request shall be sent to the Beverly Hills City Council Liaison / Rodeo Drive/ Special Events / Holiday Program Committee and/or the City Manager's designee prior to reallocation of the funding.

For reallocations above $50,000, ROI must obtain approval from the Beverly Hills City Council Liaison / Rodeo Drive / Special Events / Holiday Program Committee at an agendized meeting prior to reallocation of the funding.

Section 2. Ownership of WorkProduct.
(a) Unless otherwise agreed upon in writing, all reports, documents, or other written or visual material or any other material in any media, including any images, taglines, logos, or other media created or developed by ROI or any third party contracted by the ROI, in the 2 B0785-0001 \253871 Sv I .doc
DocuSign Envelope ID: E08052B7-542C-4F92-9951-619B1A5BE250 petiormance of this Agreement, whether or not paid in whole or in part by the funding provided by this Agreement ('Work Product") shall be and remain the property of CITY without restriction or limitation upon its use or dissemination by CITY. All Work Product shall be considered to be "works made for hire," and all such Work Product and any and all intellectual property rights arising from their creation, including, but not limited to, all copyrights and other proprietary rights, shall be and remain the property of CITY without restriction or limitation upon their use, duplication or dissemination by CITY. ROI shall not obtain or attempt to obtain copyright protection as to any of the Work Products.
(b) ROI hereby irrevocably assigns exclusively to CITY, all right, title and interest in such trademarks and/or copyrights or other intellectual property rights in the Work Products. ROI shall take all acts requested by CITY in order to enforce CITY's rights under this Section.
( c) ROI shall not retain ownership of or any right, title or interest in any of the Work Products, including, but not limited to, in any related trademarks, copyrights, or other proprietary rights. CITY and ROI agree that the Work Product and all such rights, title and interest in or to the Work Products belong to and are being sold and assigned in their entirety to CITY for whatever use it desires, and that CITY does and shall at all times own, solely and exclusively, complete and unencumbered, all right, title and interest in and to all of the Work Product worldwide, any modifications thereto and any derivative works based thereon (including, but not limited to, all patent, copyright, trademark, service mark and trade secret rights). Nothing contained herein shall be deemed to constitute a mere license or franchise in CITY. The parties further agree that CITY will be free to use, modify, distribute, sell, license or otherwise exploit all such Work Products and any modifications to or derivative works based thereon without any restrictions or limitations or any obligations or payments to ROI and that ROI shall have no such rights.
(d) From time to time ROI will engage photographers to take photographs or will purchase images for use in ROl's marketing campaigns, collateral or other uses. As to those third party photographs or images whereby ROI negotiates to purchase not only the photograph or image but also the copyright or other intellectual property rights, the provisions of this Section 4 will apply. As to those third party photographs or images whereby ROI negotiates to purchase only the use of the photograph or image and the copyright is maintained with the photographer, the provisions of this Section 4 will not apply.
(e) This Section shall survive termination of this Agreement.

Section 3. Time of Petiormance.

ROI shall commence its services under this Agreement upon the Commencement Date or upon a receipt of a written notice to proceed from CITY. ROI shall complete the petiormance of services by the Termination Date set forth above and/or in conformance with the project timeline established by the City Manager or his/her designee. 80785-000 I \253 87 l 5v I .doc 3
DocuSign Envelope ID: E08D52B7-542C-4F92-9951-61981A5BE250 performance of this Agreement, whether or not paid in whole or in part by the funding provided by this Agreement ("Work Product") shall be and remain the property of CITY without restriction or limitation upon its use or dissemination by CITY. All Work Product shall be considered to be "works made for hire," and all such Work Product and any and all intellectual property rights arising from their creation, including, but not limited to, all copyrights and other proprietary rights, shall be and remain the property of CITY without restriction or limitation upon their use, duplication or dissemination by CITY. ROI shall not obtain or attempt to obtain copyright protection as to any of the Work Products.
(b) ROI hereby irrevocably assigns exclusively to CITY, all right, title and interest in such trademarks and/or copyrights or other intellectual property rights in the Work Products. ROI shall take all acts requested by CITY in order to enforce CITY's rights under this Section.
( c) ROI shall not retain ownership of or any right, title or interest in any of the Work Products, including, but not limited to, in any related trademarks, copyrights, or other proprietary rights. CITY and ROI agree that the Work Product and all such rights, title and interest in or to the Work Products belong to and are being sold and assigned in their entirety to CITY for whatever use it desires, and that CITY does and shall at all times own, solely and exclusively, complete and unencumbered, all right, title and interest in and to all of the Work Product worldwide, any modifications thereto and any derivative works based thereon (including, but not limited to, all patent, copyright, trademark, service mark and trade secret rights). Nothing contained herein shall be deemed to constitute a mere license or franchise in CITY. The parties further agree that CITY will be free to use, modify, distribute, sell, license or otherwise exploit all such Work Products and any modifications to or derivative works based thereon without any restrictions or limitations or any obligations or payments to ROI and that ROI shall have no such rights.
(d) From time to time ROI will engage photographers to take photographs or will purchase images for use in ROl's marketing campaigns, collateral or other uses. As to those third party photographs or images whereby ROI negotiates to purchase not only the photograph or image but also the copyright or other intellectual property rights, the provisions of this Section 4 will apply. As to those third party photographs or images whereby ROI negotiates to purchase only the use of the photograph or image and the copyright is maintained with the photographer, the provisions of this Section 4 will not apply.
(e) This Section shall survive termination of this Agreement.

Section 3. Time of Performance.

ROI shall commence its services under this Agreement upon the Commencement Date or upon a receipt of a written notice to proceed from CITY. ROI shall complete the performance of services by the Termination Date set forth above and/or in conformance with the project timeline established by the City Manager or his/her designee.

B0785-0001 \253 8715v I .doc 3
DocuSign Envelope ID: E08D52B7-542C-4F92-9951-619B1A5BE250 Section 4. Compensation.
(a) Compensation
CITY agrees to compensate ROI for the services and/or goods provided under this Agreement, and ROI agrees to accept in full satisfaction for such services, a sum not to exceed the Consideration set forth above and more particularly described in Exhibit A and in Exhibit B, attached hereto and incorporated herein.
(b) Expenses
The amount set forth in paragraph (a) shall include reimbursement for all actual and necessary expenditures reasonably incurred in the performance of this Agreement (including, but not limited to, all labor, materials, delivery, tax, assembly, and installation, as applicable). There shall be no claims for additional compensation for reimbursable expenses. (c) Additional Services.

CITY may from time to time require ROI to perform additional services not included in the Scope of Services. Such requests for additional services shall be made by CITY in writing and agreed upon by both parties in writing.

Section 5. Payment. CITY shall pay ROI said Consideration in accordance with the method and schedule of payment set forth in Exhibit B, attached hereto and incorporated herein. ROI shall submit written requests for advanced payments for expenditures based on the schedule listed in Exhibit B for the various projects as set forth in Exhibit A. CITY shall provide payment to the ROI upon approval of the request by CITY's Finance Director or his/her designee. CITY shall use its best efforts to make payment to ROI within 15 days of receipt of request. Except as provided in Section 1 (a) of this Agreement, ROI shall return to CITY any unused funding within sixty (60) days of reconciliation of the expenses described in Exhibit A or some other time period as mutually agreed upon in writing between ROI and CITY. Alternatively, ROI may request the approval of the Beverly Hills City Council Liaison I Rodeo Drive I Special Events I Holiday Program Committee to retain the unused funding as part of the Fiscal Year 2021-22 annual work plan. The approval by the Liaison Committee will require further approval by the City Council.

Section 6. Independent Contractor. ROI is and shall at all times remain, as to CITY, a wholly independent ROI. Neither CITY nor any of its agents shall have control over the conduct of ROI or any of ROl's employees, except as herein set forth. ROI shall not, at any time, or in any manner, represent that it or any of its agents or employees are in any manner agents or employees of CITY.

Section 7. Assignment. This Agreement shall not be assigned in whole or in part, by ROI without the prior written approval of CITY. Any attempt by ROI to so assign this Agreement or any rights, duties or obligations arising hereunder shall be void and of no effect.

Section 8. Responsible Principal(s)
(a) ROl's Responsible Principal set forth above shall be principally responsible for RDl's obligations under this Agreement and shall serve as principal liaison between CITY and 80785-000 I \253871 Sv I .doc 4
DocuSign Envelope ID: E08D52B7-542C-4F92-9951-619B1A5BE250 Section 4. Compensation.
(a) Compensation
CITY agrees to compensate ROI for the services and/or goods provided under this Agreement, and ROI agrees to accept in full satisfaction for such services, a sum not to exceed the Consideration set forth above and more particularly described in Exhibit A and in Exhibit B, attached hereto and incorporated herein.
(b) Expenses
The amount set forth in paragraph (a) shall include reimbursement for all actual and necessary expenditures reasonably incurred in the performance of this Agreement (including, but not limited to, all labor, materials, delivery, tax, assembly, and installation, as applicable). There shall be no claims for additional compensation for reimbursable expenses. (c) Additional Services.

Section 5. Payment. CITY shall pay ROI said Consideration in accordance with the method and schedule of payment set forth in Exhibit B, attached hereto and incorporated herein. ROI shall submit written requests for advanced payments for expenditures based on the schedule listed in Exhibit B for the various projects as set forth in Exhibit A. CITY shall provide payment to the ROI upon approval of the request by CITY's Finance Director or his/her designee. CITY shall use its best efforts to make payment to ROI within 15 days of receipt of request. Except as provided in Section 1(a) of this Agreement, ROI shall return to CITY any unused funding within sixty (60) days of reconciliation of the expenses described in Exhibit A or some other time period as mutually agreed upon in writing between ROI and CITY. Alternatively, ROI may request the approval of the Beverly Hills City Council Liaison / Rodeo Drive/ Special Events/ Holiday Program Committee to retain the unused funding as part of the Fiscal Year 2021-22 annual work plan. The approval by the Liaison Committee will require further approval by the City Council.

Section 9. Permitsand Licenses. ROI shall obtain and maintain during the Agreement term all necessary licenses, permits and certificates required by law for the provision of services under this Agreement, including a business license.

Section 10. Interests of ROI. ROI affirms that it presently has no interest and shall not have any interest, direct or indirect, which would conflict in any manner with the performance of the Scope of Work contemplated by this Agreement. No person having any such interest shall be employed by or be associated with ROI.

Section 11. Insurance.
(a) ROI shall at all times during the term of this Agreement carry, maintain, and keep in full force and effect, insurance as follows:
(1) A policy or policies of Comprehensive General Liability Insurance, with minimum limits of Two Million Dollars ($2,000,000) for each occurrence, combined single limit, against any personal injury, death, loss or damage resulting from the wrongful or negligent acts by ROI.
(2) A policy or policies of Comprehensive Vehicle Liability Insurance covering personal injury and property damage, with minimum limits of One Million Dollars ($1,000,000) per occurrence combined single limit, covering any vehicle utilized by ROI in performing the Scope of Work required by this Agreement. (3) Workers' compensation insurance as required by the State of California.
(4) A policy or policies of Professional Liability Insurance (errors and omissions) with minimum limits of One Million Dollars ($1,000,000) per claim and in the aggregate.

Any deductibles or self-insured retentions attached to such policy or policies must be declared to and be approved by CITY. Further, CONTRACTOR agrees to maintain in full force and effect such insurance for one year after performance of work under this Agreement is completed. (b) ROI shall require each of its sub-contractors to maintain insurance coverage which meets all of the requirements of this Agreement. (c) The policy or policies required by this Agreement shall be issued by an insurer admitted in the State of California and with a rating of at least a A+;Vll in the latest edition of Best's Insurance Guide.
(d) ROI agrees that if it does not keep the aforesaid insurance in full force and effect CITY may either immediately terminate this Agreement or, if insurance is available at a reasonable cost, CITY may take out the necessary insurance and pay, at RDl's expense, the premium thereon.

B0785-000 I \253871 Sv I .doc 5
DocuSign Envelope ID: E08D52B7-542C-4F92-9951-619B1A5BE250 ROI. Designation of another Responsible Principal by ROI shall not be made without prior written consent of CITY.
(b) CITY's Responsible Principal shall be the City Manager or his designee set forth above who shall administer the terms of the Agreement on behalf of CITY.

Any deductibles or self-insured retentions attached to such policy or policies must be declared to and be approved by CITY. Further, CONTRACTOR agrees to maintain in full force and effect such insurance for one year after performance of work under this Agreement is completed. (b) ROI shall require each of its sub-contractors to maintain insurance coverage which meets all of the requirements of this Agreement. (c) The policy or policies required by this Agreement shall be issued by an insurer admitted in the State of California and with a rating of at least a A+;VII in the latest edition of Best's Insurance Guide.
(d) ROI agrees that if it does not keep the aforesaid insurance in full force and effect CITY may either immediately terminate this Agreement or, if insurance is available at a reasonable cost, CITY may take out the necessary insurance and pay, at RDl's expense, the premium thereon.

B0785-0001 2538715l .doc 5
DocuSign Envelope ID: E08D52B7-542C-4F92-9951-619B1 A5BE250 (e) At all times during the term of this Agreement, ROI shall maintain on file with the City Clerk a certificate or certificates of insurance on the form set forth in Exhibit C, attached hereto and incorporated herein, showing that the aforesaid policies are in effect in the required amounts. ROI shall, prior to commencement of work under this Agreement, file with the City Clerk such certificate or certificates. The general liability insurance shall contain an endorsement naming the CITY as an additional insured.
(f) ROI shall provide CITY with thirty (30) days prior written notice if the policies required under this Agreement will be canceled or reduced. All of the policies required under this Agreement shall state that the coverage contained in the policies affords insurance pursuant to the terms and conditions as set forth in this Agreement. (g) The insurance provided by ROI shall be primary to any coverage available to CITY. The policies of insurance required by this Agreement shall include provisions for waiver of subrogation.
(h) Any deductibles or self-insured retentions must be declared to and approved by CITY. At the option of CITY, ROI shall either reduce or eliminate the deductibles or self-insured retentions with respect to CITY, or ROI shall procure a bond guaranteeing payment of losses and expenses.
(i) The insurance coverage amounts required under the Agreement do not limit CITY's right to recover against ROI and its insurance carriers.

Section 12. Indemnification. ROI agrees to indemnify, hold harmless and defend CITY, City Council and each member thereof, and every officer, employee and agent of CITY, from any claim, liability or financial loss (including, without limitation, attorney's fees and costs) arising from any intentional, reckless, negligent, or otherwise wrongful acts, errors or omissions of ROI or any person employed by ROI in the performance of this Agreement.

Section 13. Termination.
(a) CITY may terminate this Agreement early, at any time, with or without cause, upon thirty (30) days prior written notice to ROI. In the event of such termination, City shall pay ROI for all costs and obligations reasonably incurred by ROI in performing its services under this Agreement prior to the date of the termination notice. Any payments made to ROI shall be in full satisfaction of CITY's obligations hereunder and in no event shall any payment made by the CITY exceed the consideration listed above. CITY shall not be obligated to pay additional funds after issuance or receipt of such notice for any aspect or part of any of the Programs or such other events and initiatives with respect to which ROI makes a commitment after the issuance of such notice.
(b) In the event of termination or cancellation of this Agreement by CITY, due to no fault or failure of performance by ROI, ROI shall be paid based on the percentage of work satisfactorily performed at the time of termination. In no event shall ROI be entitled to receive more than the amount that would be paid to ROI for the full performance of the services required by this Agreement. ROI shall have no other claim against CITY by reason of such termination, including any claim for compensation.
(c) Notwithstanding the above, if there is an event or circumstance beyond the reasonable control of CITY, such as a natural or man-made emergency or disaster including, B0785-000I\25387 I 5vl.doc 6
DocuSign Envelope ID: E08D5287-542C-4F92-9951-619B1A5BE250 (e) At all times during the term of this Agreement, ROI shall maintain on file with the City Clerk a certificate or certificates of insurance on the form set forth in Exhibit C, attached hereto and incorporated herein, showing that the aforesaid policies are in effect in the required amounts. ROI shall, prior to commencement of work under this Agreement, file with the City Clerk such certificate or certificates. The general liability insurance shall contain an endorsement naming the CITY as an additional insured.
(f) ROI shall provide CITY with thirty (30) days prior written notice if the policies required under this Agreement will be canceled or reduced. All of the policies required under this Agreement shall state that the coverage contained in the policies affords insurance pursuant to the terms and conditions as set forth in this Agreement. (g) The insurance provided by ROI shall be primary to any coverage available to CITY. The policies of insurance required by this Agreement shall include provisions for waiver of subrogation.
(h) Any deductibles or self-insured retentions must be declared to and approved by CITY. At the option of CITY, ROI shall either reduce or eliminate the deductibles or self-insured retentions with respect to CITY, or ROI shall procure a bond guaranteeing payment of losses and expenses.
(i) The insurance coverage amounts required under the Agreement do not limit CITY's right to recover against ROI and its insurance carriers.

Section 13. Termination.
(a) CITY may terminate this Agreement early, at any time, with or without cause, upon thirty (30) days prior written notice to ROI. In the event of such termination, City shall pay ROI for all costs and obligations reasonably incurred by ROI in performing its services under this Agreement prior to the date of the termination notice. Any payments made to ROI shall be in full satisfaction of CITY's obligations hereunder and in no event shall any payment made by the CITY exceed the consideration listed above. CITY shall not be obligated to pay additional funds after issuance or receipt of such notice for any aspect or part of any of the Programs or such other events and initiatives with respect to which ROI makes a commitment after the issuance of such notice.
(b) In the event of termination or cancellation of this Agreement by CITY, due to no fault or failure of performance by ROI, ROI shall be paid based on the percentage of work satisfactorily performed at the time of termination. In no event shall ROI be entitled to receive more than the amount that would be paid to ROI for the full performance of the services required by this Agreement. ROI shall have no other claim against CITY by reason of such termination, including any claim for compensation.
(c) Notwithstanding the above, if there is an event or circumstance beyond the reasonable control of CITY, such as a natural or man-made emergency or disaster including, B0785-0001\253871 5vl.doc 6
DocuSign Envelope ID: E08D5287-542C-4F92-9951-61981 A5BE250 without limitation, fire, earthquake, tsunami, declared local, statewide or national emergency, pandemic such as COVID-19, terrorism, and/or any event or circumstance involving other public health, safety or welfare considerations, this Agreement may be terminated by CITY immediately with written notice to CONTRACTOR. In the event of termination under this subsection, CONTRACTOR shall be paid based on the percentage of work satisfactorily performed at the time of termination. In no event shall CONTRACTOR be entitled to receive more than the amount that would be paid to CONTRACTOR for the full performance of the services required by this Agreement. CONTRACTOR shall have no other claim against CITY by reason of such termination, including any claim for compensation.

Section 14. CITY's Responsibility. CITY shall provide ROI with all pertinent data, documents, and other requested information as is available for the proper performance of RD l's Scope of Work.

Section 15. Reports.
(a) Within sixty (60) days of the conclusion of the programs described in Exhibit A, ROI shall submit a report to CITY in a form acceptable to the City Manager or his/her designee. The reports shall include, without limitation, information on overall project management and achievement of goals in relation to the items listed in Exhibit A and budget set forth in Exhibit B, attached hereto and incorporated herein. This report will include the percentage of services and/or action items completed and defined measurements of the goals achieved. This report shall also include copies of requests for proposals, agreements, invoices, and proof of time worked where applicable when requested by CITY. ROI shall use its best efforts to develop a process to obtain data and metrics for the Program and provide detailed information regarding CITY's returnon-investment to CITY. The City Manager and/or his designee and the ROI shall mutually agree in writing on what metric information shall be gathered and provided to CITY to gauge the success of the programs identified in Exhibit A.
(b) With reasonable notice from CITY, ROI shall provide to CITY copies of any and all work product, documents reports, property and books produced by ROI in fulfillment of this Agreement ("Documents"). This shall be solely for the purpose of confirming and evaluating the execution of the programs described in this Agreement and shall not include records and documents unrelated to the execution of such programs (e.g., personnel records). RDl's obligation to maintain such Documents shall continue for three years after the termination of this Agreement. This provision shall survive the termination of this Agreement. (c) ROI shall also include the activities associated with this Agreement in their Audited Annual Financial report that is prepared by a Certified Public Accountant for fiscal year 2020-21. A copy of this report shall be provided to CITY. Such report shall provide consolidated financial reporting for ROI as a whole, and separately detailed accounts for each program funded by CITY. The report shall be due within six (6) months of the end of RDl's 2020- 2021 fiscal year. At CITY's sole discretion, consolidated annual accounts may be substituted for full audited accounts. At CITY's sole discretion, consolidated annual accounts may be substituted for full audited accounts.
(d) ROI shall establish and maintain an accounting system in accordance with generally accepted accounting principles and standards. The system shall detail all costs chargeable to CITY under this Agreement and shall substantiate all such costs, and comply with any applicable State and Federal standards. 80785-000 I \253871 Sv I .doc 7
DocuSign Envelope ID: E08D52B7-542C-4F92-9951-619B1 A5BE250 without limitation, fire, earthquake, tsunami, declared local, statewide or national emergency, pandemic such as COVID-19, terrorism, and/or any event or circumstance involving other public health, safety or welfare considerations, this Agreement may be terminated by CITY immediately with written notice to CONTRACTOR. In the event of termination under this subsection, CONTRACTOR shall be paid based on the percentage of work satisfactorily performed at the time of termination. In no event shall CONTRACTOR be entitled to receive more than the amount that would be paid to CONTRACTOR for the full performance of the services required by this Agreement. CONTRACTOR shall have no other claim against CITY by reason of such termination, including any claim for compensation.

Section 14. CITY's Responsibility. CITY shall provide ROI with all pertinent data, documents, and other requested information as is available for the proper performance of RD l's Scope of Work.

Section 15. Reports.
(a) Within sixty (60) days of the conclusion of the programs described in Exhibit A, ROI shall submit a report to CITY in a form acceptable to the City Manager or his/her designee. The reports shall include, without limitation, information on overall project management and achievement of goals in relation to the items listed in Exhibit A and budget set forth in Exhibit B, attached hereto and incorporated herein. This report will include the percentage of services and/or action items completed and defined measurements of the goals achieved. This report shall also include copies of requests for proposals, agreements, invoices, and proof of time worked where applicable when requested by CITY. ROI shall use its best efforts to develop a process to obtain data and metrics for the Program and provide detailed information regarding CITY's returnon-investment to CITY. The City Manager and/or his designee and the ROI shall mutually agree in writing on what metric information shall be gathered and provided to CITY to gauge the success of the programs identified in Exhibit A.
(b) With reasonable notice from CITY, ROI shall provide to CITY copies of any and all work product, documents reports, property and books produced by ROI in fulfillment of this Agreement ("Documents"). This shall be solely for the purpose of confirming and evaluating the execution of the programs described in this Agreement and shall not include records and documents unrelated to the execution of such programs (e.g., personnel records). RDI's obligation to maintain such Documents shall continue for three years after the termination of this Agreement. This provision shall survive the termination of this Agreement. (c) ROI shall also include the activities associated with this Agreement in their Audited Annual Financial report that is prepared by a Certified Public Accountant for fiscal year 2020-21. A copy of this report shall be provided to CITY. Such report shall provide consolidated financial reporting for ROI as a whole, and separately detailed accounts for each program funded by CITY. The report shall be due within six (6) months of the end of RDl's 2020- 2021 fiscal year. At CITY's sole discretion, consolidated annual accounts may be substituted for full audited accounts. At CITY's sole discretion, consolidated annual accounts may be substituted for full audited accounts.
(d) ROI shall establish and maintain an accounting system in accordance with generally accepted accounting principles and standards. The system shall detail all costs chargeable to CITY under this Agreement and shall substantiate all such costs, and comply with any applicable State and Federal standards.

B0785-0001\2538715vL.doc 7
DocuSign Envelope ID: E08D52B7-542C-4F92-9951-619B1A5BE250 (e) ROI shall endeavor to develop, in consultation with CITY, a program-based budget for all CITY-funded programs. Implementation of a program-based budget is not intended to affect the requirements outlined in paragraph (d) of this Section relating to generally accepted accounting principles.
(f) CITY shall have the right to request and perform a full audit of any and all activities undertaken by ROI that is funded by CITY. ROI shall fully comply with any request made by CITY selected auditor including, but not limited to, producing records and reports; providing information on business practices; and updating business practices, record keeping, reporting data, etc. as requested by CITY to comply with the audit findings.

Section 16. Records and Inspections. ROI shall maintain full and accurate records with respect to all matters covered under this Agreement for a period of three years. CITY shall have access, without charge, during normal business hours to such records, and the right to examine and audit the same and to make copies and transcripts therefrom, and to inspect all program data, documents, proceedings and activities.

Section 17. Notice.
(a) Any notices, bills, invoices, etc. required by this Agreement shall be deemed received on (a) the day of delivery if delivered by hand during the receiving party's regular business hours or by facsimile before or during the receiving party's regular business hours; or (b) on the second business day following deposit in the United States mail, postage prepaid to the addresses set forth above, or to such other addresses as the parties may, from time to time, designate in writing pursuant to this section.
(b) Whenever it shall be necessary for any party to serve notice on another respecting this Agreement, such notice shall be served by certified mail addressed to the City Clerk of the City of Beverly Hills, 455 North Rexford Drive, Beverly Hills, California 9021 O; or to ROI, P.O. Box 853, Beverly Hills, California 90212, unless and until a different address may be furnished in writing by any party, and such notice shall be deemed to have been served within seventy-two (72) hours after the same has been deposited in the United States Post Office by certified mail. This shall be valid and sufficient service of notice for all purposes.

Section 18. Attorney's Fees. In the event that either party commences any legal action or proceeding to enforce or interpret the provisions of this Agreement, the prevailing party in such action shall be entitled to reasonable attorney's fees, costs and necessary disbursements, in addition to such other relief as may be sought and awarded.

Section 19. Entire Agreement. This Agreement represents the entire integrated agreement between CITY and ROI, and supersedes all prior negotiations, representations or agreements, either written or oral. This Agreement may be amended only by a written instrument signed by both CITY and ROI.

Section 20. Exhibits; Precedence. All documents referenced as exhibits in this Agreement are hereby incorporated in this Agreement. In the event of any material discrepancy between the express provisions of this Agreement and the provisions of any document incorporated herein by reference, the provisions of this Agreement shall prevail.

B0785-000 I \253871 Sv I .doc 8
DocuSign Envelope ID: E08D52B7-542C-4F92-9951-619B1A5BE250 (e) ROI shall endeavor to develop, in consultation with CITY, a program-based budget for all CITY-funded programs. Implementation of a program-based budget is not intended to affect the requirements outlined in paragraph (d) of this Section relating to generally accepted accounting principles.
(f) CITY shall have the right to request and perform a full audit of any and all activities undertaken by ROI that is funded by CITY. ROI shall fully comply with any request made by CITY selected auditor including, but not limited to, producing records and reports; providing information on business practices; and updating business practices, record keeping, reporting data, etc. as requested by CITY to comply with the audit findings.

Section 20. Exhibits: Precedence. All documents referenced as exhibits in this Agreement are hereby incorporated in this Agreement. In the event of any material discrepancy between the express provisions of this Agreement and the provisions of any document incorporated herein by reference, the provisions of this Agreement shall prevail.

B0785-0001\2538715I.doc 8
DocuSign Envelope ID: E08D52B7-542C-4F92-9951-619B1A5BE250 Section 21. Governing Law. The interpretation and implementation of this Agreement shall be governed by the domestic law of the State of California.

Section 22. CITY Not Obligated to Third Parties. CITY shall not be obligated or liable under this Agreement to any party other than ROI.

Section 23. Severability. Invalidation of any provision contained herein or the application thereof to any person or entity by judgment or court order shall in no way affect any of the other covenants, conditions, restrictions, or provisions hereof, or the application thereof to any other person or entity, and the same shall remain in full force and effect.

IN WITNESS WHEREOF, the parties hereto have executed this Agreement the _1§!_ day of June 2021 at Beverly Hills, California.

ATTEST:
-~.........___.~tA,, __ 0~....__....k ......... 1 ______ (SEAL) HUMAA.HMED
City Clerk
80785-000 I \253871 Sv J odoc 9

CITY OF BEVERLY HILLS
a Municipal Corporation

ROBERT WUNDERLICH
Mayor of the City of Beverly Hills, California
RODEO DRIVE, INC.

MARK TRONSTEIN
Treasurer
DocuSign Envelope ID: E08D52B7-542C-4F92-9951-619B1A5BE250 Section 21. Governing Law. The interpretation and implementation of this Agreement shall be governed by the domestic law of the State of California.

Section 22. CITY Not Obligated to Third Parties. CITY shall not be obligated or liable under this Agreement to any party other than ROI.

IN WITNESS WHEREOF, the parties hereto have executed this Agreement the 1st day of June 2021 at Beverly Hills, California.

CITY OF BEVERLY HILLS
a Municipal Corporation

ROBERT WUNDERLICH
Mayor of the City of Beverly Hills, California
ATTEST:
_Fua (lutd (SEAL)
HUMAA.HMED
City Clerk
RODEO DRIVE, INC.

NICOL~C
President
Mr! Trease.

MARK TRONSTEIN
Treasurer
B0785-000 I \253871 Sv I .doc 9
DocuSign Envelope ID: E08D52B7-542C-4F92-9951-619B1A5BE250 APPROVED AS TO FORM:

LAURENCE S. WIENER
City Attorney
80785-0001 \253871 Svl .doc 10
APPROVED AS TO CONTENT:

City Manager

LAURA BIERY
Marketing and Economic
Sustainability Manager
S~b~ i'&h.Mrw-p Drt,sstL

SHARON L'HEUREUX DRESSEL
Risk Manager
(}.I..(}
DocuSign Envelope ID: E08D5287-542C-4F92-9951-619B1A5BE250 APPROVED AS TO FORM:

LA�S. WIENER
City Attorney
B0785-0001 \253871 Svl .doc 10
APPROVED AS TO CONTENT:

City Manager

LAURA BIERY
Marketing and Economic
Sustainability Manager
Slaro. ('urue, l/russd

SHARON L'HEUREUX DRESSEL
Risk Manager

04.0 DocuSign Envelope ID: E08D52B7-542C-4F92-9951-619B1A5BE250

EXHIBIT A SCOPE

OF WORK
ROI shall perform the services described in this Exhibit A, attached hereto and incorporated herein. This shall include:

RODEO DRIVE WEBSITE AND SOCIAL MEDIA
ROI shall utilize the funding provided to maintain the Rodeo Drive website and include marketing, event microsites, social media, maintaining the RDl's email account, and search engine optimization with goal to enhance Rodeo Drive's visibility and bring more international visitors to Rodeo Drive.

ROI shall perform digital marketing with content and strategies to include but not be limited to:

Curate the ROI lnstagram Account and other social media accounts.

Highlight Rodeo Drive's "must have" offerings, particularly those available #OnlyOnRodeo.

Re-posts from social media influencers and news outlets featuring Rodeo Drive.

Showcase iconic images of Rodeo Drive, both contemporary and historic.

Perform Public Relations Services to position Rodeo Drive as a top travel and lifestyle destination
Maintain ROI website
ROI may reallocate funding for initiatives as described in Section 1. RDl's Scope of Work for the activities outlined by category in Exhibit B, attached hereto and incorporated herein.

Programming
Where applicable, ROI shall provide designs to CITY for all advertising, graphics, collateral, etc. with enough time to provide feedback and requesting a redesign. Any costs of a redesign shall be borne by ROI. ROI shall not produce, fabricate, manufacture, or distribute advertising without prior CITY approval.

B0785-0001 \253871 Svl .doc 11
DocuSign Envelope ID: E08D52B7-542C-4F92-9951-619B1A5BE250

EXHIBIT A SCOPE

OF WORK
ROI shall perform the services described in this Exhibit A, attached hereto and incorporated herein. This shall include:

ROI shall perform digital marketing with content and strategies to include but not be limited to:
0 Curate the ROI lnstagram Account and other social media accounts.

Highlight Rodeo Drive's "must have" offerings, particularly those available #OnlyOnRodeo.

D Re-posts from social media influencers and news outlets featuring Rodeo Drive.

Showcase iconic images of Rodeo Drive, both contemporary and historic.

D Perform Public Relations Services to position Rodeo Drive as a top travel and lifestyle destination
Maintain ROI website
ROI may reallocate funding for initiatives as described in Section 1. RDl's Scope of Work for the activities outlined by category in Exhibit B, attached hereto and incorporated herein.

B0785-0001\2538715vL.doc 11
DocuSign Envelope ID: E08D52B7-542C-4F92-9951-619B1 A5BE250

EXHIBIT B

SCHEDULE OF PAYMENT AND RATES
CITY shall compensate ROI for the satisfactory performance of the work described in this Agreement, or as mutually agreed upon in writing prior to performing the services described in the Agreement, in an amount not to exceed One Hundred Fifty-Eight Thousand Three Hundred ThirtyTwo Dollars ($158,332.00). Funding received by ROI from CITY shall be spent as shown below.

Any reallocation of funding between items, or for items not listed, shall comply with the requirements listed in Section 1. RDl's Scope of Work of this Agreement.

Digital & Website Management
Descrigtion FY21/22
Website - Management, Update, Content Curation $33,336
Social Media Management and Content Curation $86,664
General Topics and Maintenance $13,332
Paid Social Media Advertisement $12,000
Purchasing Content $10,000
Website Template Updates, Hosting of Website, Apps, Email $2,000 Misc. Expenses $1,000
ROI Budget $158,332
ROI shall submit an itemized statement to CITY for services as outlined in Exhibit A, which shall include documentation setting forth in detail a description of the services to be performed. CITY shall pay ROI in accordance with the Payment Schedule below:

Funding Period (July 1, 2021 - June 30, 2022)
ROI Remits Invoice CITY Issues Period Covered Payment Amount to CITY Payment to ROI July 1, 2021 July 15, 2021 July 1 - September 30 $39,583 September 8, 2021 September 23, 2021 October 1 - December 31 $39,583 December 9, 2021 December 23, 2021 January 1 - March 31 $39,583 March 10, 2022 March 24, 2022 April 1 - June 30 $39,583 Total $158,332
B0785-000 I \25387 l 5v I .doc 12
DocuSign Envelope ID: E08D5287-542C-4F92-9951-619B1A5BE250

EXHIBIT B

Any reallocation of funding between items, or for items not listed, shall comply with the requirements listed in Section 1. RDl's Scope of Work of this Agreement.

Digital & Website Management
Description FY21/22
Website - Management, Update, Content Curation $33,336
Social Media Management and Content Curation $86,664
General Topics and Maintenance $13,332
Paid Social Media Advertisement $12,000
Purchasing Content $10,000
Website Template Updates, Hosting of Website, Apps, Email $2,000 Misc. Expenses $1,000
RDI Budget $158,332
ROI shall submit an itemized statement to CITY for services as outlined in Exhibit A, which shall include documentation setting forth in detail a description of the services to be performed. CITY shall pay ROI in accordance with the Payment Schedule below:

Funding Period (July 1, 2021 - June 30, 2022)
ROI Remits Invoice CITY Issues Period Covered Payment Amount to CITY Payment to ROI July 1, 2021 July 15, 2021 July 1- September 30 $39,583 September 8, 2021 September 23, 2021 October 1 -- December 31 $39,583 December 9, 2021 December 23, 2021 January 1 -- March 31 $39,583 March 10, 2022 March 24, 2022 April 1 -- June 30 $39,583 Total $158,332
B0785-0001 \25387 l 5v I .doc 12
DocuSign Envelope ID: E08D5287-542C-4F92-9951-61981 A5BE250

EXHIBIT C

CERTIFICATE OF INSURANCE
This is to certify that the following endorsement is part of the policy(ies) described below·

NAMED INSURED COMPANIESAFFORDINGCOVERAGE
A.

ADDRESS 8.
c.

COMPANY COVERAGE POLICY EXPIRATION '-'·'· "-11Ylff'-'1 ....... (AB.C.) NUMBER DATE

AUTOMOBILE LIABILITY

GENERAL LIABILITY
PROD~TS/CgMPLETED OPE TION

BLANKET CONTRACTUAL

ROI'S PROTECTIVE

PERSONAL INJURY

EXCESS LIABILITY

WORKER'S COMPENSATION
'''-'-'''"'-'-'''r"'-
It is hereby understood and agreed that the City of Beverly Hills, its City Council and each member thereof and fivery officer and employee of the City shall be named as joint and several assureds with respect to claims arising out of the following projkt or agreement:

It is further agreed that the following indemnity agreement between the City of Beverly Hills and the named insured is covered under the policy: ROI agrees to indemnify, hold harmless and defend City, its City Council and each member thereof and every officer and employee of City from any and all liability or financial loss resulting from any suits, claims, losses or actions brought against and from all costs and expenses of litigation brought against City, its City Council and each member thereof and any officer or employee of City V'vhich results directly or indirectly from the wrongful or negligent actions of RDl's officers, employees, agents or others employed by ROI while engaged by RDI in the (performance of this agreement) construction of this project.

It is further agreed that the inclusion of more than one assured shall not operate to increase the limit of the company's liability and that insurer waives any right of contribution with insurance V'vhich may be available to the City of Beverly Hills.

In the event of cancellation or material change in the above coverage, the company will give 30 days' written notice of cancellation or material change to the certificate holder.

Except to certify that the policy(ies) described above have the above endorsement attached, this certificate or verification of insurance is not an insurance policy and does not amend, extend or alter the coverage afforded by the policies listed herein. Notwithstanding any requirement, term, or condition of any contract or other document with respect to which this certificate or verification of insurance may be issued or may pertain, the insurance afforded by the policies described herein is subject to all the terms, exclusions and conditions of such policies.

DATE:

A11thmjzed 10511rance Representafo1e
TITLE:

AGENCY. Address:
80785-000 l \253871 Sv I .doc 13
DocuSign Envelope ID: E08D5287-542C-4F92-9951-619B1A5BE250

EXHIBITC

CERTIFICATE OF INSURANCE
This is to certify that the following endorsement is part of the policy(ies) described below:

NAMED INSURED

ADDRESS

COMPANIESAFFORDINGCOVERAGE
A.

8. C.

COMPANY COVERAGE POLICY EXPIRATION
t 4rtt f ft tit (A.B.C.) NUMBER DATE

AUTOMOBILE LIABILITY

GENERAL LIABILITY
Pngp,gJ8IgwPLeTEo OPE TION

BLANKET CONTRACTUAL

ROI'S PROTECTIVE

PERSONAL INJURY

EXCESS LIABILITY

WORKER'S COMPENSATION
It is hereby understood and agreed that the City of Beverly Hills, its City Council and each member thereof and every officer and employee of the City shall be named as joint and several assureds with respect to claims arising out of the following project or agreement:

It is further agreed that the following indemnity agreement between the City of Beverly Hills and the named insured is covered under the policy: ROI agrees to indemnify, hold harmless and defend City, its City Council and each member thereof and every officer and employee of City from any and all liability or financial loss resulting from any suits, claims, losses or actions brought against and from all costs and expenses of litigation brought against City, its City Council and each member thereof and any officer or employee of City which results directly or indirectly from the wrongful or negligent actions of RDl's officers, employees, agents or others employed by ROI while engaged by ROI in the (performance of this agreement) construction of this project.

It is further agreed that the inclusion of more than one assured shall not operate to increase the limit of the company's liability and that insurer waives any right of contribution with insurance which may be available to the City of Beverly Hills.

In the event of cancellation or material change in the above coverage, the company will give 30 days' written notice of cancellation or material change to the certificate holder.

DATE:

AGENCY:

B0785-0001 \253871 Sv I .doc
BY:

TITLE
Address:
13 Authorized insurance Representative
Certificate Of Completion
Envelope Id: E08D52B7542C4F929951619B 1 A5BE250
Subject: Please DocuSign: Rodeo Drive Inc. FY 21-22.pdf Source Envelope:

Document Pages: 13
Certificate Pages: 3
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Time Zone: (UTC-08:00) Pacific Time (US & Canada)
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Laura Biery
[email protected]
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(None)
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[email protected]
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Sharon L'Heureux Dressel
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Risk Manager
Sharon Dressel
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(None)
Electronic Record and Signature Disclosure:

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Mark Tronstein
[email protected]
Authorized Signatory
Security Level: Email, Account Authentication
(None)
Electronic Record and Signature Disclosure:

Cindy Owens
455 N. Rexford Drive
Beverly Hills, CA 90210
[email protected]
IP Address: 198.245.189.166
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Certificate Of Completion
Envelope Id: E08D52B7542C4F929951619B 1 A5BE250
Subject: Please DocuSign: Rodeo Drive Inc. FY 21-22.pdf Source Envelope:

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Cindy Owens
455 N. Rexford Drive
Beverly Hills, CA 90210
[email protected]
IP Address: 198.245.189.166
Initials: 1
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Laura Biery
[email protected]
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Not Offered via DocuSign
Lolly Enriquez for Laurence S. Wiener
[email protected]
Security Level: Email, Account Authentication
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Sharon L'Heureux Dressel
[email protected]
Risk Manager
Sharon Dressel
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(None)
Electronic Record and Signature Disclosure:

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Mark Tronstein
[email protected]
Authorized Signatory
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(None)
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Holder: Cindy Owens
[email protected]
Signature
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Cynthia L Owens
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Policy & Management Analyst
City of Beverly Hills
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Nicola Cagliata
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Nancy Hunt-Coffey for GC
[email protected]
Security Level: Email, Account Authentication
(None)
Electronic Record and Signature Disclosure:

Not Offered via DocuSign
Robert Wunderlich
[email protected]
Security Level: Email, Account Authentication
(None)
Electronic Record and Signature Disclosure:

Not Offered via DocuSign
Huma Ahmed
[email protected]
Security Level: Email, Account Authentication
(None)
Electronic Record and Signature Disclosure:

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[email protected]
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Attachment 3
“There’s nothing in the world quite like Rodeo Drive….” RODEO DRIVE–THE PODCAST | SEASON THREE

FUNDING PROPOSAL FOR THE CITY OF BEVERLY HILLS
RODEO DRIVE–THE PODCAST | OVER TWO SEASONS
Over two seasons, Rodeo Drive–The Podcast has established an expanding global audience in 97 countries with engagement across multiple social and digital channels. The series has received international media acclaim, a chart-topping presence in the Apple Podcasts charts in more than 31 countries, and attracted some of the biggest names in fashion, luxury and entertainment.

In its first season, listeners heard compelling and entertaining, behind-the-scenes stories about a group of visionaries, entrepreneurs and land owners, who transformed Rodeo Drive into an iconic, fashion and luxury thoroughfare. They were kept up to the minute on what was happening on the street as retailers, businesses and the community navigated the challenges of the pandemic and then social and political unrest. Season Two examined innovations, trends on the street and visions for the future as the fashion and luxury industries responded to unprecedented times and adapted to new opportunities.

RODEO DRIVE
SEASON THREE | NEW VOICES
Beginning early 2022, season three will immerse listeners directly in the experience of the street, embracing the post-pandemic reality, while keeping them engaged and up to date on current developments and conversations, what’s happening behind the scenes and fresh stories in fashion, luxury, retail and entertainment. Eight compelling episodes will populate podcast audio and social channels, bringing the people on the street, participating guests and their stories to center stage.

RDC President Kathy Gohari will continue to be our voice on the street, taking a more in-depth role as storyteller and connector. A diverse team including co-hosts Pari Ehsan (top right) founder and creative director of Paridust, leading fashion and art blog with 183k followers, and Jason E.C Wright (lower right), futurist, design thought leader and retail professional, along with an exciting roster of participants and commentators will join to navigate the new and the now.

SEASON THREE | CO-HOST PARI EHSAN
Pari Ehsan is the creator behind Pari Dust, a digital
platform for art and fashion. Pari Dust explores new
ways to combine the elements of our visual world,
offering windows into contemporary art, fashion, and
the built environment through Pari’s unique lens. In an ever-evolving space, Pari seizes opportunities to
engage in conversation with influential minds and
collaborate with those artists, brands, fairs, galleries, museums and retailers who share and heighten her
vision. The former architect was nominated by the
Council of Fashion Designers of America (CFDA) for
its inaugural Fashion Instagrammer of the Year. Ehsan
has worked with MoMA, The New Museum, Tate
Modern and art galleries including Pace, Perrotin,
Hauser & Wirth amongst others. Pari is equally
connected in the art and fashion communities. She
celebrates the interactions and influence of art, design, and commerce, and how they merge to define our
contemporary moment. Pari is half-Iranian and
participated in the podcast episode By Appointment
Only at The House of Bijan.

SEASON THREE | CO-HOST/COMMENTATOR JASON E.C.WRIGHT
Jason E.C. Wright is the Founder of Burntsienna Research Society, a critical-thinking research consultancy for design histories, intangible culture, and reference materials. He is an accomplished designer, researcher and writer.

After twenty years in the fashion retail industry, Jason shifted from consulting to focus on design, craft and urbanism. 'The Burntsienna Standards' aim to update legacy and the past, root the present and enable the design and preservation of a more responsible future that genuinely enriches and elevates our collective experience.

Jason is Indiana born and raised, and now considers Los Angeles home. He takes his love of books seriously, serving as
librarian-in-residence at home at Treehouse.

SEASON THREE | PROPOSAL AND BENEFITS FOR THE CITY OF BEVERLY HILLS For the third season of 8 new episodes of Rodeo Drive-The Podcast, the City of Beverly Hills is invited to continue its support of the podcast with a contribution of $20,000.00 towards the production of the series. Production costs are estimated at $55,000.00. Producers have already secured underwriting commitments of $30,000.00 towards these production costs.

Series support of $20,000.00 from the City of Beverly Hills will include the following recognition and benefits:
● Credits in each of the eight episodes: Rodeo Drive-The Podcast is presented by the Rodeo Drive Committee with the support of the City of Beverly Hills.
● Opportunity for City editorial/messaging in episode newsletters. ● Media and social media collaboration including press releases, targeted media outreach, and three social posts per episode.
● Credits in all media materials, tags in social media posts, namee in episode newsletters, on Rodeo Drive website and on all podcast platforms.
● Episodes will enhance, elevate and support Rodeo Drive. ● The series connects listeners in 97 countries in 6 continents with Rodeo Drive and Beverly Hills.

RODEO DRIVE
SEASON THREE | UNDERWRITERS
Season Three of Rodeo Drive-The Podcast is presented
by the Rodeo Drive Committee with the support of The
City of Beverly Hills.

Underwriters include:

The City of Beverly Hills–$20,000 TBA
The Hayman Family - $10,000.00 Confirmed.

Two Rodeo Drive - $10,000.00 Confirmed.

MCM - $5,000.00 Confirmed.

Beverly Hills CVB - $5,000.00 Pledged.

RODEO DRIVE
RODEO DRIVE–THE PODCAST SEASON THREE/ 8 EPISODES BUDGET TALENT FOR SEASON THREE/8 EPISODES
(Hosts/talent) $20,000.00
PRODUCTION FOR SEASON TWO/8 EPISODES
Research & development
Wrangling & booking
Writing and Editing
Engineer/mixing
Post production
Music research & licensing
Distribution via and subscription to multiple podcast platforms Sub-Total $25,000.00

AUDIENCE DEVELOPMENT FOR
SEASON THREE/8 EPISODES
Promotion to enhance listenership $10,000.00
______________________________________________________________________________________ __
TOTAL COST SEASON THREE/ 8 EPISODES $55,000.00

RODEO DRIVE
SEASON THREE | PROSPECTIVE EPISODE THEMES
Monogram to metaverse with MCM Global Creative Officer Dirk Schönberger Frieze in Beverly Hills - The Art in Shopping and New Artist Collaborations.

The Return Of The Runway and Climate Positive Collections.

Designs on The Future - Brunello Cucinelli and Leading Designers on The Street.

Sport + Fashion - Shapes and Subcultures, informing the Vibe of the Time.

Rodeo Drive - A Force of Influence in Luxury Retail.

A Passion for Cars.

What’s Next on Rodeo Drive - Peter Marino on the Cheval Blanc.

Sneaker Love - from Onitsuka Tiger to Golden Goose to Jimmy Choo.

High Jewelry for the Modern Heroine.

Episode titles and content subject to change.

Season Two has charted (entered Top 250
podcasts) in 31 countries in the Arts
and Fashion & Beauty categories on Apple
Podcasts, representing a 24% increase
from Season One.

The series, at the close of Season Two has
ranked in the Top 50 of globally-ranked
podcasts in 27 countries, representing an
8% increase from Season One.

As of today, there are over 2 million podcasts and 48 million episodes in the world. In each country, only 250 podcasts make it into the Apple Podcasts Charts in various categories. The charts are based on algorithms drawn from popularity and listenership.

At the close of Season Two the podcast is
listened to in 97 countries in 6
continents: North America, Europe,
Asia, Australia, Africa, South America,
representing a 59% increase in reach from
Season One.

Countries with the most listens: United
States, Canada, United Kingdom, Australia
and France.

Sources: Apple Podcasts, Chartable, Acast, and Podcast Insights.

4.9/5-star ratings
on Apple Podcasts.

SEASON ONE AND TWO | STATISTICS
59% GROWTH IN GLOBAL REACH
LISTENED TO IN 94 COUNTRIES

HIGH RATINGS & POSITIVE

REVIEWS
24% INCREASE IN CHARTING

AROUND THE WORLD

RANKING HIGHLIGHTS TO DATE
In the Apple Podcasts Arts and Fashion & Beauty categories, chart topping positions for Rodeo Drive-The Podcast include:
#1 in Canada, Kuwait, Belgium, Ecuador
#2 in United Arab Emirates, Cambodia, Singapore
#4 in Italy
#5 in Spain, Turkey, South Africa, Netherlands
#6 in Mexico and Ukraine
#11 in UK
#12 in Kenya
#13 in India
#15 in Ireland and Brazil
#16 in New Zealand
#18 in Sweden
#20 in France
#24 in Australia
#28 in USA, #30 in Germany, #33 in Taiwan, #47 in Kenya, and #49 in Russia.

Source:Chartable.

RODEO DRIVE
SEASON TWO | LEADING VOICES IN FASHION, LUXURY AND ENTERTAINMENT

Mattia Agazzi, head chef at Gucci Osteria da Massimo Bottura Tom Blumenthal, CEO of GEARYS Beverly Hills
Nicola Cagliata, regional manager at Jaeger LeCoultre
José Eber, legendary hairstylist
Robert Fairer, fashion photographer
Amy Fine Collins, author, editor-at-large at AirMail and special correspondent to Vanity Fair
Richard Thompson Ford, Stanford Law Professor and author of “Dress Codes: How The Laws of Fashion Made History”
Sarah Gay Forden, author of “ The House of Gucci: A Sensational Story of Murder, Madness, Glamor and Greed”
David Foster, musician, composer and producer
Steven Gaines, author of “Simply Halston”
Merle Ginsberg, fashion journalist
Kathy Gohari, President of the Rodeo Drive Committee
Paul Goldberger, architecture critic
Vikki Johnson, development consultant
Iris Ko, anesthesiologist and watch collector
Humberto Leon, fashion designer and restaurant owner
Ming Liu, writer and journalist
Filippo Ricci, son and Creative Director of Stefano Ricci Niccolò Ricci, son and CEO of Stefano Ricci
Stefano Ricci, Founder of the House of Stefano Ricci
Royal Kennedy Rogers, producer and director of “Hollywood’s Architect:

The Paul R. Williams Story”
Greg Simonian, president of Westime
Rebecca Suhrawardi, Forbes Columnist
Solve Sundsbo, fashion photographer and filmmaker
Tamtam, singer-songwriter
Dana Thomas, fashion and culture journalist and bestselling author Kathy Vance, producer and director of “Hollywood’s Architect: The Paul R. Williams Story”
Julie Wagner, CEO of the Beverly Hills CVB
Luning Wang, columnist for Financial Times China
Pamela White, architect
Bill Wiley, Director at CBRE, worldwide leader in real estate Rayni Williams, owner and agent at The Beverly Hills Estates SEASON TWO | RISE OF 263% IN ENGAGEMENT LEVELS ON RODEO DRIVE INSTAGRAM

SEASON TWO
5,616 likes.

SEASON ONE
2,137 likes.
rodeodrive · Follow
House of Bijan
rodeodrive Episode 4 of Rodeo
Drive - The Podcast is out now! "By
Appointment Only, at The House of
Bijan" explores designer Bijan Pakzad's
success behind the by-appointmentonly House of Bijan boutique on Rodeo Drive.

Bijan's son Nicolas, CEO and co-owner
of the House of Bijan is joined by Pari
Ehsan, lnstagram fashion influencer
who runs the online platform Pari Dust,
and Porochista Khakpour, author of
"Brown Album: Essays on Exile and
Identity," in conversation about what his
late father meant to generations of
Persian Americans who decamped to
Los Angeles during the Iranian
Revolution.
rodeodrive · Follow
Rodeo Drive
rodeodrive Episode 2 of Rodeo Drive
- The Podcast Season 2 is out now!
Host Bronwyn Cosgrave explores in
"Two Rodeo Drive: The Street of
Dreams" the creation of Two Rodeo
Drive along with architect Pam White
and development consultant Vikki
Johnson, architecture critic Paul
Goldberger, fashion journalist Merle
Ginsberg, legendary hair stylist Jos~
Eber, Bill Wiley who manages Two
Rodeo Drive today, and Vice-President
of the Rodeo Drive Committee Kathy
Gohari.

When one Rodeo Drive was not
enough, they built Two Rodeo Drive.

Today it is lined with a restaurant and
SEASON TWO | POSITIVE FEEDBACK FROM FOLLOWERS ON SOCIAL MEDIA ( buckeyefanmandy ay! @ e
have enjoyed these podcasts so
much! Thank you, @ Mandy
20w 3 likes Reply
ieffthompsonstyle « % %
7w 2 likes Reply
Q
., zarry I love everything about this!
4w Reply
() robert_fairer Thank you Rodeo
Drive and Bronwyn - a super
chat in super company
@cosgravebronwyn
@amyfinecollinsibdl
@solvesundsbostudio
@danathomasparis
Extremely honoured.
29w 3 likes Reply
@ tamtamsound • Thanks for
having me be a part of this
8w 1like Replv
2 o
Q

RODEO DRIVE
0 mattia.agazzi.89 Thank you!!!!!
i'
4w 2 likes Reply
( o.b.19.921dian't know there
even was a podcast! Excited to
give it a listen
4w 1 like Reply
Q
t ms_amelia_I1love this podcast!
• 4o 1like Reply
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27w 1 like Reply
@ danathomasparis Thank you
@cosgravebronwyn and
@rodeodrive for inviting me to
join the discussion! «' « «'
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SEASON TWO IN THE MEDIA
Anderton also noted the power of podcasts, and their increasing popularity, as a compelling storytelling medium.
"Podcasts have expanded exponentially. And what that attests to, Is people like hearing each other speak. They like hearing stories that go straight from mouth to ear," she said. 'That's very Interesting at a time when we've become a very visual culture ... and for people to still desire what is a very traditional form of storytelling .. has been a great education to us all."
'These podcasts allow people to experience the magic of our iconic street and feel the creativity, passion and exuberance from wherever they are in the world," said Councilwoman Lili Bosse, who served as City Council liaison along with Mayor Lester Friedman to approve the funding.

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GLOBAL REACH AND ENGAGEMENT | SOCIAL & DIGITAL PLATFORMS

DISTRIBUTION ACROSS MAJOR PODCAST PLATFORMS
The series is distributed across all major podcast platforms including Apple Podcasts, Spotify, SoundCloud, Google Play, Deezer, TuneIn, Stitcher and iHeartRadio, among others across 97 countries in 6 continents.

INSTAGRAM
Dedicated in-feed posts and stories on @rodeodrive reach more than 76.4k followers three times per episode.

FACEBOOK
Dedicated posts on @rodeodrive reach more than 76.2k followers per episode.

RODEO DRIVE WEBSITE
Dedicated podcast page on website draws an average UMV of 11,175.

RODEO DRIVE-THE PODCAST NEW RELEASES AND NEWSLETTERS
Distributed to a curated list of influential figures and media in fashion, luxury, culture and entertainment for every episode.

RODEO DRIVE
RODEO DRIVE THE-PODCAST | AUDIENCE DEMOGRAPHICS
Source: Spotify 1/8/22.Sour
Gender
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41%
2%
8%
0%

FEMALE MALE NOT SPECIFIED NON-BINARY

RODEO DRIVE
Age
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SEASON TWO | EPISODES IN ORDER OF LISTENERSHIP

1. From Runway to Screen: Reimagining the Fashion Show

2. Flying High: The Story of Stefano Ricci

3. Two Rodeo Drive: The Street of Dreams

4. Kick the Sweatpants, Get Ready to Dress

5. Cuisine meets Couture: Mattia Agazzi and Humberto Leon

6. Halston, House of Gucci, and Hollywood

7. Time Moves On: The Modern Watch Collector

8. Destination 90210: The Allure of Beverly Hills
Source: Chartable, January 1, 2022

SEASON TWO

RODEO DRIVE
ALL TIME | TOP 3 MOST POPULAR EPISODES

Source: Chartable, Acast, Spotify, January 9, 2022

ALL TIME FAVORITES

1. By Appointment Only at The House of Bijan

2. It Smelled Like Money - The Story of Giorgio Beverly Hills

3. Meet Moncler Genius Sergio Gambon and his Los Angeles Collaborators

RODEO DRIVE

RODEO DRIVE-THE PODCAST
Season Three launches early 2022

RODEO DRIVE

Beverly Hills City CouncilFebruary 8, 2022

Beverly Hills City Council
February 8, 2022