AGENDA REPORT
Meeting Date: February 15, 2022
Item Number:
To:
D-10
Honorable Mayor & City Council
From: Magdalena Davis, Special Events & Filming Coordinator Subject: RECOMMENDATION FROM COUNCIL LIAISONS FOR APPROVAL
OF SPECIAL EVENT STREET CLOSURES FOR LOS ANGELES
MARATHON ON MARCH 20, 2022
Attachments: 1. Proposal Letter from LA Marathon
2. 2022 Los Angeles Marathon Course Map Beverly Hills Segment with Marathon Timing Estimates
3. Letters of Support from Beverly Hills Chamber of Commerce and Beverly Hills Conference and Visitors Bureau
4. City Council Liaison/Rodeo Drive Committee/Special Events Report from January 27, 2022 without attachments
RECOMMENDATION
Staff recommends that City Council approve special event street closures for the 2022 Los Angeles Marathon (or LA Marathon), on March 20, 2022, including Burton Way, Rodeo Drive, Wilshire Boulevard and S. Santa Monica Boulevard from 5:00am – 1:00pm. City Council Liaisons for Special Events, Mayor Bob Wunderlich and Vice Mayor Lili Bosse, gave support to this returning event proposal at the January 27, 2022 meeting.
INTRODUCTION
The McCourt Foundation (or TMF) Los Angeles Marathon is requesting City Council support of its annual 2022 race “Stadium to the Stars”. This race has taken place with Beverly Hills support over the last twelve years, including most recently a postponed 2021 Marathon in November. TMF requests of Council to have the route, with street closures, continue to go through Beverly Hills, along with the cities of Los Angeles, West Hollywood, and ending now for the second time in Century City.
The Los Angeles Marathon is requesting support to hold the race on Sunday, March 20, 2022. The current Marathon proposal is based on the most current information and approval from the Los Angeles County Department of Public Health.
Meeting Date: February 15, 2022
Although typical to seek a multi-year agreement of support for the LA Marathon as in prior requests, with this unique situation of a continuing pandemic, TMF has sought to only seek support for the proposed 2022 date.
DISCUSSION
Each year, the City receives a request from the race organizer to confirm both a route and date for the annual event. TMF is seeking to continue the inclusion of Beverly Hills in the Los Angeles Marathon. This event has been reviewed annually by the City Council Liaisons and taken to the full City Council for the past twelve years, typically with multiyear agreements of support. With the fluid situation that the Coronavirus Pandemic (“COVID”) continues to bring to the race, the organizer seeks instead to request the support of this year only. Liaisons reviewed and were in support of the LA Marathon and the related street closures once again.
The McCourt Foundation requests that Sunday, March 20, 2022, be approved for special event street closures (Attachment 1) on the same route that has been previously safe and successful. This 2021 route ended in Century City, and Marathon organizers worked with City staff to manage a new detour at Moreno on South Santa Monica Boulevard. This update to operations for the event was executed safely.
COVID and Safety
Public safety continues to remain the utmost priority for TMF, the City, and all involved in the LA Marathon. Organizers continue to work closely with the County of Los Angeles and other medical professionals to ensure the safety of event participants and spectators by forming a Medical and Operations Advisory Group, including the International Institute of Race Medicine, to help guide safe racing.
All parties recognize that this request is dynamic and the COVID response situation is fluid. The LA Marathon continues to implement a COVID plan and continue to work on it with LA County Department of Public Health. The plan has specific details to plan for the safety of participants, staff, and volunteers, as well as recommendations for spectators as highlighted below:
A requirement that all participants and volunteers be vaccinated, or pass a rapid testing protocol
Practical requirements pertaining to physical distancing, masking and hygiene including
Revising the start and finish lines to better space out runners Reducing the size of the race field for increased spacing on the race course Prepackaging of all food and beverage to minimize contact The support of the City may be withdrawn at any time due to a local, state or federally declared emergency, and in accordance with all LA County Department of Public Health directives. There are currently no plans for a contingency date.
Route and Schedule
The LA Marathon is requesting to take place on Sunday, March 20, 2022, with street closures in the City from 5:00 am - 1:00 pm. The street closures will continue to be the same as the last Marathon in November within City limits and include portions of Doheny Drive, Burton Way, S. Santa Monica Boulevard, Rodeo Drive, and Wilshire Boulevard.
The overall route for 2021 was updated to end in Century City (Attachment 2).
Meeting Date: February 15, 2022
While the finish line itself is in Century City, traffic detours, on S. Santa Monica Boulevard at Moreno Drive, and N. Santa Monica Blvd at the western border just past the Hilton and Waldorf Astoria Hotels, will impact the City at our border. Additional traffic control resources, including Police Officer and Public Works personnel will be deployed to the impacted intersections at 1:00pm upon the streets reopening, and will manage the detour until the roads are allowed to open completely, at approximately 6:00pm. No roads will be closed in the City after 1:00pm, including S. Santa Monica Blvd. Full business access is maintained. This final timing schedule and operations will be confirmed by LA Marathon with City staff including the Beverly Hills Police Department (BHPD) (Attachment 3).
The Marathon organizers estimates approximately 15,000 participants, including “Students Run LA” runners, who complete the route in part. As in years past, City staff coordinated with LA Marathon organizers to limit impacts to residents and businesses, ensuring streets were opened no later than 1:00 pm. LA Marathon representatives have confirmed that all streets in the City will open no later than 1:00 pm still, although as the part of the updated route City traffic control resources may be necessary until 6:00 pm at the West border of the City.
Notification, Marketing, and Partner Support
Extensive notification is provided throughout the Beverly Hills community from the Marathon, which include information for residents, businesses and churches and temples along the route. Both the Conference and Visitors Bureau (CVB) and Beverly Hills Chamber of Commerce (Chamber) have written support for the event (Attachment 4), and LA Marathon have committed to additional outreach specific to businesses on N. and S. Santa Monica Boulevards. The Rodeo Drive Committee, while not providing a letter of support, did receive the confirmation that Rodeo Drive is still scheduled for an opening time of 12:00pm.
In previous years, the Los Angeles Marathon's website and marketing materials have featured Beverly Hills (hotels, sites to visit, such as Rodeo Drive, Greystone Mansion, etc.) including links to the City of Beverly Hills and CVB websites. The Marathon representatives will ensure that the CVB knows the new route may attract more hotel and hospitality business to the City, with the finish line now closer to Beverly Hills.
This year, wide-ranging broadcast coverage of the Marathon will continue not only through local channel KTLA, but nationally and worldwide as well on channels including International Fox Sports channels, and Star/WGN Networks.
In August 2017, as a condition of approval the Council advised race organizers to coordinate between both the Metro Purple Line Extension (PLE) and the now completed N. Santa Monica Boulevard Reconstruction projects. City staff, Metro and LA Marathon have reviewed the course, and will continue to monitor any new developments. There are no issues anticipated with the current course through the City, as it is the same route from last year. City staff will continue to work closely with Project Managers for Metro and any other construction related projects within the City of Beverly Hills. (It should be noted that Metro staff has regularly attended LA Marathon hosted meetings.) An independent unaffiliated social media bike ride group known as the ‘wolfpack’ have participated on their own. In November 2021, they entered the Beverly Hills segment of the course and traveled through without incident, and with observation by BHPD. City staff will continue to monitor the groups participating this year.
Meeting Date: February 15, 2022
The LA Marathon’s charity program provides a platform for approximately 70 nonprofits to raise millions of dollars each year through the LA Marathon. Since the LA Marathon’s inception in 1988, its charitable impact has exceeded $50,000,000. In 2019, the LA Marathon raised over $2.7M, including local Beverly Hills based recipient Concern Foundation, which raised $194,000 in a single year, and over $1 million to date since partnering as an Official Marathon Charity.
Operated by a nonprofit (The McCourt Foundation), the LA Marathon would receive, according to the City’s Schedule of Fees, a non-profit rate on the street closures for the event, as it benefits local health related causes and programs throughout the Greater Los Angeles Area, including the Concern Foundation. As a nonprofit organization, TMF is required to file with the City’s Charitable Solicitations Commission.
FISCAL IMPACT
All City permits and fees and any associated costs have been the responsibility of The McCourt Foundation, and include full cost recovery for personnel costs, equipment, signage, etc. There is no waiver of fees, however, the LA Marathon does qualify for the non-profit rate for street closures.
For the 2021 event, the only increase in personnel was to staff the traffic detours on the West side of the City while street closures are still in place near the finish line. This additional cost to the LA Marathon is accounted for at an hourly rate in the table below.
The 2020 costs were $158,030, and the 2021 costs were $167,829. The fees are estimated to be similar for 2022, given that this event is occurring within the same fee schedule, but may change based on the traffic detours, or other requests from race representatives.
Estimate for 2022 LA Marathon based on current rates:
Fees (Paid by TMF) Estimated Cost
Permits $3,694.00
Street Closure $3,493.00
Police Department $91,212.00
PD Admin Fee $10,478.00
Fire Department $20,280.00
Public Works Department $36,367.00
Other Departments $1,045.00
Equipment, No Parking Signs, etc. $1,260.00
Total $167,829.00
The City’s Risk Manager has also recommended General Liability Insurance in the amount of $3 million dollars (per occurrence) naming the City of Beverly Hills as an additional insured, as a requirement to be provided by The McCourt Foundation.
David Yelton,
Assistant Director Community
Development, City Building Official
Approved By
Attachment 1
January 11, 2022
Mayor Wunderlich
Vice Mayor Lili Bosse
Council Liaisons
City of Beverly Hills
455 North Rexford Drive
Beverly Hills, CA 90210
Dear Councilmembers:
I hope this letter finds each of you well.
The 2021 Los Angeles Marathon was safely conducted, and the event production went off without any issues including operations at the new finish line on Avenue of the Stars. On behalf of all involved, thank-you for the City’s continued support and enthusiasm for the Los Angeles Marathon. For 12 years now, we have developed and maintained an outstanding relationship with the team in Beverly Hills spearheaded for the last few years by Magdalena Davis. This relationship has been based on trust, hard work, problem solving, and commitment to the Beverly Hills Community and our participants. We would like to continue this outstanding track record of success in 2022.
Please consider our CITY SPECIAL EVENT REQUEST as follows:
1. Hosting Organization
The McCourt Foundation, Inc.
2. Type of Event
37th Annual Los Angeles Marathon
The Marathon annually raises around $4M to support mostly local causes. The Marathon annually donates $900,000+ in goods and services to grade school and high school programs through our partnerships with LAUSD and Students Run LA. The McCourt Foundation is a 501(c) 3 nonprofit with the mission to empower communities to build a healthier world. The Marathon is platform that supports our mission by providing the community with a aspirational healthy lifestyle goal, supports our Nonprofit Partnership and Youth Health & Wellness programming and our support for research leading to cures for neurological diseases.
3. Dates & Hours
The 2022 Marathon date is March 20, 2022. We have every confidence that the race will be able to go on this date and we are not currently planning any contingency dates. It goes without saying that the race will be held in full compliance of then applicable state and local health guidelines. Race start time and timing of the race traversing Beverly Hills are exactly the same as the 2021 Marathon. No changes.
4. Location
The race course, including the section through Beverly Hills, is exactly the same as the 2021 Marathon. No changes. Please see additional map.
5. Budget
With paid registration numbers trending similar to the 2021 event, we estimate:
Total revenues $3.7M
Total expenses $3.7M including the support of our charitable/nonprofit platforms and programs
6. Letters of Support
Please see attached letters from Beverly Hills Chamber and CVB.
7. Number of Attendees
We are forecasting approximately 15,000 participants including Students Run LA.
8. Demographics
9. Public Benefit
The Marathon’s live local and national, and international edited programing, and digital platforms reach:
3.79 Billion media impressions
1,123,000 digital reach
450,000,000 broadcast reach
The 1.8 miles of Marathon course that passes through the City of Beverly Hills is a critically important part of the Marathon experience. The Beverly Hills course section, including Rodeo Drive, is iconic and an ideal local, national, and international spotlight for Beverly Hills’ signature style and renowned businesses. Rodeo Drive is routinely and overwhelmingly voted “Favorite Landmark” by participants over the entire 26.2-mile course, and one of the driving factors many choose to participate in the Marathon. The Beverly Hills section is always a point of media focus for our directed media.
39%
As the new Marathon finish line at Avenue of the Stars in Century City becomes known and established (and the race returns to normal participant numbers) the Finish Line in Century City will bring substantially more business to Beverly Hills hotels, restaurants, and retail due to proximity to the Finish Line and ancillary events.
To further support our City partners, we are working, and will continue to work with, the City and the Chamber of Commerce to highlight Beverly Hills businesses and attractions to our entire database and online social community. As proud members of the Chamber, we will continue to expand that relationship and provide opportunities to increase visibility of local businesses and offer a point of economic development.
10. Notable Attendees
Some of the world’s best marathon runners and wheelchair racers. Celebrity runners are expected but to be announced.
11. Ticketing
The event is open to anyone 16 years of age or older on race date.
12. Publicity
PR for the event will be handled through an agency hired by The McCourt Foundation and supported through our relationships with KTLA, the Los Angeles Times, and other media outlets.
13. Permits
Special Event Permit Application was submitted in December 2021. All necessary permits will be applied and paid for.
14. Impact
See attached map for impact on the City. With notices and expeditiously reopening the course, we intend to minimize impacts to residents and businesses.
15. City Requests.
Our street closure requests of the City are the same to the 2021 Marathon planning. We are also requesting non-profit status for the use of Rodeo Drive.
Thank you for your tremendous support in making the 2021 Los Angeles Marathon a huge success. We look forward to meeting with you and the Beverly Hills team to further build on our partnership and its successful future! Sincerely,
Murphy Reinschreiber
Chief Operating Officer
Cc: Howard Sunkin
Attachment 2
LA Marathon – 2021 Course
City of Beverly Hills
Sunday, March 20, 2022
16 17
LA Marathon – 03/20/22 Timing Estimates
First First First First Slow Runners
Handcycle Wheelchair Male Female 50% 70%
LAST (7:25
Start for last
runner)
Distance RT TOD RT TOD RT TOD RT TOD RT TOD RT TOD RT TOD Start 0:00:00 6:42:00 0:00:00 6:30:00 0:00 6:55 0:00:00 6:45:00 0:00 6:55 0:00 6:55 0:00 7:25 Mile 1 0:03:00 6:45:00 0:03:35 6:33:35 0:05 7:00 0:05:30 6:50:30 0:10 7:05 0:11 7:06 0:15 7:40 Mile 2 0:06:00 6:48:00 0:07:10 6:37:10 0:10 7:05 0:11:00 6:56:00 0:20 7:15 0:22 7:17 0:30 7:55 Mile 3 0:09:00 6:51:00 0:10:45 6:40:45 0:15 7:10 0:16:30 7:01:30 0:30 7:25 0:33 7:28 0:45 8:10 Mile 4 0:12:00 6:54:00 0:14:20 6:44:20 0:20 7:15 0:22:00 7:07:00 0:40 7:35 0:44 7:39 1:00 8:25 Mile 5 0:15:00 6:57:00 0:17:55 6:47:55 0:25 7:20 0:27:30 7:12:30 0:50 7:45 0:55 7:50 1:15 8:40 Mile 6 0:18:00 7:00:00 0:21:30 6:51:30 0:30 7:25 0:33:00 7:18:00 1:00 7:55 1:06 8:01 1:30 8:55 Mile 7 0:21:00 7:03:00 0:25:05 6:55:05 0:35 7:30 0:38:30 7:23:30 1:10 8:05 1:17 8:12 1:45 9:10 Mile 8 0:24:00 7:06:00 0:28:40 6:58:40 0:40 7:35 0:44:00 7:29:00 1:20 8:15 1:28 8:23 2:00 9:25 Mile 9 0:27:00 7:09:00 0:32:15 7:02:15 0:45 7:40 0:49:30 7:34:30 1:30 8:25 1:39 8:34 2:15 9:40 Mile 10 0:30:00 7:12:00 0:35:50 7:05:50 0:50 7:45 0:55:00 7:40:00 1:40 8:35 1:50 8:45 2:30 9:55 Mile 11 0:33:00 7:15:00 0:39:25 7:09:25 0:55 7:50 1:00:30 7:45:30 1:50 8:45 2:01 8:56 2:45 10:10 Mile 12 0:36:00 7:18:00 0:43:00 7:13:00 1:00 7:55 1:06:00 7:51:00 2:00 8:55 2:12 9:07 3:00 10:25 Mile 13 0:39:00 7:21:00 0:46:35 7:16:35 1:05 8:00 1:11:30 7:56:30 2:10 9:05 2:23 9:18 3:15 10:40 Mile 14 0:42:00 7:24:00 0:50:10 7:20:10 1:10 8:05 1:17:00 8:02:00 2:20 9:15 2:34 9:29 3:30 10:55 Mile 15 0:45:00 7:27:00 0:53:45 7:23:45 1:15 8:10 1:22:30 8:07:30 2:30 9:25 2:45 9:40 3:45 11:10 Mile 16 0:48:00 7:30:00 0:57:20 7:27:20 1:20 8:15 1:28:00 8:13:00 2:40 9:35 2:56 9:51 4:00 11:25 Mile 17 0:51:00 7:33:00 1:00:55 7:30:55 1:25 8:20 1:33:30 8:18:30 2:50 9:45 3:07 10:02 4:15 11:40 Mile 18 0:54:00 7:36:00 1:04:30 7:34:30 1:30 8:25 1:39:00 8:24:00 3:00 9:55 3:18 10:13 4:30 11:55 Mile 19 0:57:00 7:39:00 1:08:05 7:38:05 1:35 8:30 1:44:30 8:29:30 3:10 10:05 3:29 10:24 4:45 12:10 Mile 20 1:00:00 7:42:00 1:11:40 7:41:40 1:40 8:35 1:50:00 8:35:00 3:20 10:15 3:40 10:35 5:00 12:25 Mile 21 1:03:00 7:45:00 1:15:15 7:45:15 1:45 8:40 1:55:30 8:40:30 3:30 10:25 3:51 10:46 5:15 12:40 Mile 22 1:06:00 7:48:00 1:18:50 7:48:50 1:50 8:45 2:01:00 8:46:00 3:40 10:35 4:02 10:57 5:30 12:55 Mile 23 1:09:00 7:51:00 1:22:25 7:52:25 1:55 8:50 2:06:30 8:51:30 3:50 10:45 4:13 11:08 5:45 13:10 Mile 24 1:12:00 7:54:00 1:26:00 7:56:00 2:00 8:55 2:12:00 8:57:00 4:00 10:55 4:24 11:19 6:00 13:25 Mile 25 1:15:00 7:57:00 1:29:35 7:59:35 2:05 9:00 2:17:30 9:02:30 4:10 11:05 4:35 11:30 6:15 13:40 Mile 26 1:18:00 8:00:00 1:33:10 8:03:10 2:10 9:05 2:23:00 9:08:00 4:20 11:15 4:46 11:41 6:30 14:04 Finish
3:00 Minute Pace 3:35 Minute Pace
5 Minute
Pace 5:30 Minute Pace 10 Minute Pace 11 Minute Pace
15 Minute
Pace
Attachment 3
January 12, 2022
Honorable Mayor and City Council
Beverly Hills City Hall
455 N. Rexford Drive
Beverly Hills, CA 90210
Dear Honorable Mayor Wunderlich and Members of the City Council:
The Beverly Hills Chamber of Commerce writes to you in support of the Los Angeles Marathon in 2022 and including the proposed route through Beverly Hills.
The Los Angeles Marathon is an important community event that brings positive attention to Beverly Hills. The organizers of the Marathon have been good partners with the City and partner agencies, including the Chamber, and we look forward to a positive and mutually beneficial relationship in the coming year as well.
The Chamber encourages the Marathon to work to minimize disruption to traffic and businesses, especially in light of existing construction of the LA Metro D Line Subway, as well as to follow proper safety protocols with regard to COVID-19. We are confident that the involved parties can work together to continue the Marathon's run of excellence.
Sincerely,
Todd Johnson
President and CEO
Beverly Hills Chamber of Commerce
9400 S. Santa Monica Blvd. #102, Beverly Hills, CA 90210 | 310-248-1015 | [email protected] www.LoveBeverlyHills.com VisitBeverlyHills LoveBevHills January 18, 2022
Honorable Mayor and City Council
Beverly Hills City Hall
455 N. Rexford Drive
Beverly Hills, CA 90210
Dear Honorable Mayor Mirisch and Members of the City Council:
The Beverly Hills Conference and Visitors Bureau (BHCVB) is writing to express our support for the Los Angeles Marathon’s return to Beverly Hills on March 20, 2022.
The Los Angeles Marathon is an important community event that brings positive attention to our City. The organizers of the Marathon have been good partners with the City and partner agencies.
BHCVB encourages the Marathon to work to minimize disruption to traffic and businesses, especially in light of existing construction impacts and street closures due to the construction of the subway. We are confident that the involved parties can work together to continue the Marathon's run of excellence.
Sincerely,
Julie Wagner, CDME
Chief Executive Officer
Beverly Hills Conference & Visitors Bureau
cc: BHCVB Board of Directors
Attachment 4
CITY OF BEVERLY HILLS
COMMUNITY DEVELOPMENT
MEMORANDUM
TO: City Council Liaison/Rodeo Drive Committee/Special Events FROM: Magdalena Davis, Special Event and Filming Coordinator DATE: January 27, 2022
SUBJECT: Request from Los Angeles Marathon for Special Event Street Closures on March 20, 2022
ATTACHMENT: 1. Proposal Letter from LA Marathon
2. 2022 Los Angeles Marathon Course Map Beverly Hills Segment
3. Marathon Timing Estimates
4. Letters of Support from Beverly Hills Chamber of Commerce and Beverly Hills Conference and Visitors Bureau
INTRODUCTION
The McCourt Foundation (TMF) Los Angeles Marathon is requesting support of its annual 2022 race “Stadium to the Stars”. This race has taken place with Beverly Hills support over the last twelve years, including most recently a postponed 2021 Marathon in November. TMF requests to have the route, with street closures, continue to go through Beverly Hills, along with the cities of Los Angeles, West Hollywood, and ending now for the second time in Century City.
The Los Angeles Marathon is requesting support to hold the race on Sunday, March 20, 2022.
The current Marathon proposal is based on the most current information and approval from the Los Angeles County Department of Public Health.
Although typical to seek a multi-year agreement of support for the LA Marathon as in prior requests, with this unique situation of a continuing pandemic, TMF has sought to only seek support for the proposed 2022 date.
DISCUSSION
Each year, the City receives a request from race organizers to confirm both a route and date for the annual event. TMF is seeking to continue the inclusion of Beverly Hills in the Los Angeles Marathon (“LA Marathon”). This event has been reviewed annually by the City Council Liaisons and taken to the full City Council for the past twelve years, typically with multi-year agreements of support. With the fluid situation that Coronavirus Pandemic (“COVID-19”) continues to bring to the race, organizer seek instead to request the support of this year only.
The McCourt Foundation requests that Sunday, March 20, 2022, be approved for special event street closures (Attachment 1) on the same route that has been previously safe and successful.
This 2021 route ended in Century City, and Marathon organizers worked with City staff to 2 of 4
manage a new detour at Moreno on South Santa Monica Boulevard. This update to operations for the event was executed safety.
COVID and Safety
Public safety continues to remain the utmost priority for TMF, the City, and all involved in the LA Marathon. Organizers continue to work closely with the County of Los Angeles and other medical professionals to ensure the safety of event participants and spectators by forming a Medical and Operations Advisory Group, including the International Institute of Race Medicine, to help guide safe racing.
All parties recognize that this request is dynamic and the COVID response situation is fluid. The LA Marathon continues to implement a COVID plan and continue to work on it with LA County Department of Public Health. The plan has specific details to plan for the safety of participants, staff, and volunteers, as well as recommendations for spectators as highlighted below:
A requirement that all participants and volunteer be vaccinated, or pass a rapid testing protocol
Practical requirements pertaining to physical distancing, masking and hygiene including Revising start and finish line to better space out runners Reducing the size of the race field for increased spacing on the race course Prepackaging of all food and beverage to minimize contact The support of the City may be withdrawn at any time due to a local, state or federally declared emergency, and in accordance with all LA County Department of Public Health directives. There are currently no plans for a contingency date.
Route and Schedule
The LA Marathon is requesting to take place on Sunday, March 20, 2022, with street closures in the City from 5:00 am - 1:00 pm. The street closures will continue to be the same as the last Marathon in November within City limits and include portions of Doheny Drive, Burton Way, S.
Santa Monica Boulevard, Rodeo Drive, and Wilshire Boulevard. The overall route for 2021 was updated however to now end in Century City (Attachment 2).
While the finish line itself is in Century City, traffic detours, on S. Santa Monica Boulevard at Moreno Drive, and N. Santa Monica Blvd at the Western border just past the Hilton and Waldorf Astoria Hotels, will impact the City at our border. Additional traffic control resources, including Police Officer and Public Works personnel were deployed to the impacted intersections at 1:00pm upon the streets reopening, and managed the detour until the roads are allowed to open completely, at approximately 6:00pm. No roads are closed in the City after 1:00pm, including S.
Santa Monica Blvd. Full business access is maintained. This final timing schedule and operations will be confirmed by LA Marathon with City staff including BHPD (Attachment 3).
The Marathon organizers estimates approximately 15,000 participants, including “Students Run LA” runners, who complete the route in part. As in years past, City staff coordinated with LA Marathon organizers to limit impacts to residents and businesses, ensuring streets were opened no later than 1:00 pm. LA Marathon representatives have confirmed that all streets in the City will open no later than 1:00 pm still, although as the part of the updated route City traffic control resources may be necessary until 6:00 pm at the West border of the City. 3 of 4
Notification, Marketing, and Partner Support
Extensive notification is provided throughout the Beverly Hills community from the Marathon, which include information for residents, businesses and churches and temples along the route.
Both the Conference and Visitors Bureau (CVB) and Beverly Hills Chamber of Commerce (Chamber) have written support for the event (Attachment 4), and LA Marathon have committed to additional outreach specific to businesses on N. and S. Santa Monica Boulevards. The Rodeo Drive Committee, while not providing a letter of support, did receive the confirmation that Rodeo Drive is still scheduled for an opening time of 12:00pm.
In previous years, the Los Angeles Marathon's website and marketing materials have featured Beverly Hills (hotels, sites to visit, such as Rodeo Drive, Greystone Mansion, etc.) including links to the City of Beverly Hills and CVB websites. The Marathon representatives will ensure that the CVB knows the new route may attract more hotel and hospitality business to the City, with the finish line now closer to Beverly Hills.
This year, wide-ranging broadcast coverage of the Marathon will continue not only through local channel KTLA, but nationally and worldwide as well on channels including International Fox Sports channels, and Star/WGN Networks.
In August 2017, as a condition of approval the Council advised race organizers to coordinate between both the Metro Purple Line Extension (PLE) and the now completed N. Santa Monica Boulevard Reconstruction projects. City staff, Metro and LA Marathon have reviewed the course, and will continue to monitor any new developments. There are no issues anticipated with the current course through the City, as it is the same route from last year. City staff will continue to work closely with Project Managers for Metro and any other construction related projects within the City of Beverly Hills. (It should be noted, that Metro staff has regularly attended LA Marathon hosted meetings.)
An independent unaffiliated social media bike ride group known as the ‘wolfpack’ have participated on their own. In November 2021, they entered the Beverly Hills segment of the course and traveled through without incident, and with observation by BHPD. City staff will continue to monitor the groups participating this year.
The Marathon’s charity program provides a platform for approximately 70 nonprofits to raise millions of dollars each year through the Marathon. Since the marathons inception in 1988, its charitable impact has exceeded $50,000,000. In 2019, the marathon raised over $2.7M, including local Beverly Hills based recipient Concern Foundation, which raised $194,000 in a single year, and over $1 million to date since partnering as an Official Marathon Charity.
Operated by a nonprofit (The McCourt Foundation), the LA Marathon would receive, according to the City’s Schedule of Fees, a non-profit rate on the street closures for the event, as it benefits local health related causes and programs throughout the Greater Los Angeles Area, including the Concern Foundation. As a nonprofit organization, TMF is required to file with the City’s Charitable Solicitations Commission.
FISCAL IMPACT
All City permits and fees and any associated costs have been the responsibility of The McCourt Foundation, and include full cost recovery for personnel costs, equipment, signage, etc. There is no waiver of fees, however the Marathon does qualify for the non-profit rate for street closures. 4 of 4
For the 2021 event, the only increase in personnel was to staff the traffic detours on the West side of the City while street closures are still in place near the finish line. This additional cost to the Marathon is accounted for at an hourly rate in the table below.
The 2020 costs were $158,030.00, and the 2021 costs were $167,829. The fees are estimated to be similar for 2022, given that this event is occurring within the same fee schedule, but may change based on the traffic detours, or other requests from race representatives.
Estimate for 2022 LA Marathon based on current rates:
Fees (Paid by TMF) Estimated Cost
Permits $3,694.00
Street Closure $3,493.00
Police Department $91,212.00
PD Admin Fee $10,478.00
Fire Department $20,280.00
Public Works Department $36,367.00
Other Departments $1,045.00
Equipment, No Parking Signs, etc. $1,260.00
Total $167,829.00
The City’s Risk Manager has also recommended General Liability Insurance in the amount of $3 million dollars (per occurrence) naming the City of Beverly Hills as an additional insured, as a requirement to be provided by The McCourt Foundation.
RECOMMENDATION
City Council Liaisons feedback and approval is respectfully requested regarding support of The McCourt Foundation Los Angeles Marathon on Sunday, March 20, 2022 on the “Stadium to the Stars” route with street closures as described above from 5:00am – 1:00pm. Unless Liaisons have any questions or concerns, City staff will bring the completed proposal to City Council at the February 15, 2022 Formal Meeting.