Item F-3 Agenda Report — Beverly Hills City Council, April 12, 2022

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AGENDA REPORT

RECOMMENDATION
Staff recommends that the City Council, on the recommendation of the Cultural Heritage Commission, approve the recognition of six new Golden Shield award recipients:
1) The Luau,
2) Harry Harris Shoes,
3) Pioneer Hardware,
4) Pixie Town,
5) Hans Ohrt Lightweight Bicycles, and
6) Francis-Orr Stationary Co.

INTRODUCTION
In 2016, the Cultural Heritage Commission (CHC) identified a need for a mechanism by which to honor and identify important contributors throughout the City’s cultural history that would not otherwise be captured under the existing local historic landmark criteria. Over the course of 2017 through 2018, the Cultural Heritage Commission, the City Council Liaison/Cultural Heritage Meeting Date: April 12, 2022
Item Number:

To: Honorable Mayor & City Council
From: Mark Odell, Urban Designer
Subject: SIX RESOLUTIONS OF THE COUNCIL OF THE CITY OF BEVERLY

HILLS AWARDING SIX GOLDEN SHIELD AWARDS IN RECOGNITION

OF SITES THAT HAVE CULTURAL SIGNIFICANCE WITHIN THE CITY

THE COUNCIL WILL ALSO CONSIDER FINDING EACH GOLDEN

SHIELD AWARD EXEMPT FROM THE CALIFORNIA
ENVIRONMENTAL QUALITY ACT.

Attachments: 1. Resolution recognizing The Luau

2. Resolution recognizing Harry Harris Shoes

3. Resolution recognizing Pioneer Hardware

4. Resolution recognizing Pixie Town

5. Resolution recognizing Hans Ohrt Lightweight Bicycles

6. Resolution recognizing Francis-Orr Stationary Co.

F-3
Meeting Date: April 12, 2022
Golden Shield Award Recipients

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Commission Committee, and Historic Preservation program staff worked to formulate the parameters of such a cultural heritage program. On April 2, 2019, the City Council approved a new cultural heritage recognition program entitled the “Golden Shield” by which the Commission and Council could recognize important contributors to the City’s cultural history with a custom bronze plaque highlighting the location’s historical and/or cultural significance. The bronze plaque prototype designed by the Cultural Heritage Commission and approved by the City Council at its April 2, 2019 meeting is pictured below (as an example only). Most plaques would be placed in the public sidewalk at a location selected by the Commission based on historical significance, though the Commission has the discretion to suggest an alternate location such as on the face of a building as appropriate, with the property owner’s permission.

This new, non-regulatory recognition program supplements the existing local historic landmark designation program and recognizes sites, structures and public establishments that “contribute to an understanding and appreciation of the city's unique cultural history”, but which do not appear to rise to the level of formal local historic designation. The program could honor people, places, businesses, or locations which may or may not be currently extant at their site of significance.

Notably, the program does not preserve, protect or secure the future for places of cultural or historic merit and does not in any way impact the future disposition of sites awarded a Golden Shield. The anticipated frequency of new Golden Shield awards is expected to be no more than three nominees per quarterly regular meeting of the Cultural Heritage Commission, which would then be forwarded to the City Council for formal approval.

On November 5, 2019, based on the CHC’s recommendation, the City Council approved the first three Golden Shield awards to the following sites of cultural significance in the city: 1) The Doña Maria Rita Valdez de Villa Homestead at Sunset Boulevard and Alpine Drive, 2) the original location for Lawry’s Restaurant on North La Cienega Boulevard, and 3) the original location for Giorgio Beverly Hills on Rodeo Drive. Throughout the course of 2021, City Council approved nine Golden Shield awards, as forwarded from the CHC: 1) Nate 'n Al Delicatessen, 2) Gearys, 3) the site of the former Gershwin Residence, 4) Morocco Junction Station, 5) Beverly Theatre / Fiorucci, 6) The Brown Derby, 7) Romanoff's / The Daisy, 8) Grace Young's Candy Roundup / Edelweiss, and 9) Carroll and Company. Due to the continued COVID pandemic and sustained limited business operations, these plaques have yet to be installed.

Golden Shield plaque design, Plaque #1
Meeting Date: April 12, 2022
Golden Shield Award Recipients

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DISCUSSION
At its Regular Meeting on July 14, 2021, the Cultural Heritage Commission (CHC) reviewed six possible nominees for Golden Shield awards, conducted a public hearing, and voted on three selections for various sites of cultural significance as Golden Shield nominees. At its November 4, 2021 Special Meeting, the CHC adopted Resolutions No. CHC 92 – 94, in addition to reviewing and voting to move forward with the recommendation of three additional selections as Golden Shield nominees. At its January 12, 2022 Regular Meeting, the CHC adopted Resolutions No. 98 – 100. The following nominees are recommended to the City Council for approval, as Golden Shields No. 13-18:
1) The Luau (North Rodeo Drive)
2) Harry Harris Shoes (North Canon Drive)
3) Pioneer Hardware (North Beverly Drive)
4) Pixie Town (North Beverly Drive)
5) Hans Ohrt Lightweight Bicycles (South Santa Monica Boulevard/Camden Drive) 6) Francis-Orr Stationary Co. (North Camden Drive)
1) The Luau
From 1953 to 1978, the Polynesian island-themed restaurant called The Luau was located at 421 North Rodeo Drive in Beverly Hills. The Luau restaurant was the spot of choice by the Rat Pack and Hollywood in-crowd for kitschy revelry. The Luau occupied the former site of Sugie’s Tropics, which opened at that location on Thanksgiving day in 1936. The restaurant also had its own “theme” song called “Sugie Boogie Woogie.” Harry “Sugie” Sugarman was the theater operator and managing director of Grauman’s Egyptian Theatre on Hollywood Boulevard in Hollywood.

Longing to get back to the entertainment field, he sold his Beverly Hills restaurant business to Steve Crane and silent partner Al Mathes in 1953. Crane (1916-1985) was an actor, restauranteur, and one-time husband of film actress Lana Turner (they were married briefly in the early 1940s). Mathes (1907-1985) was a former professional boxer and owner of several restaurants in the Los Angeles area. Together Crane and Mathes formed Macrane Enterprises (using portions of both their surnames), a management company in which they operated The Luau and several other restaurants across the country. While Sugie’s Tropics was already South Sea Island in theme, Steve Crane transformed it into The Luau, an idealized Polynesian themed dining affair with tropical fare and elaborate fantasy flaming cocktails served in ornate Tiki style mugs and bowls.

In 1961, the restaurant was remolded and expanded to the parcel to the north. In keeping with the Hawaiian, South Sea Island motif, the front of the property was landscaped with a variety of palm trees, carved Tiki poles, a lava rock waterfall, fish nets, and other lush tropical plants along with a bamboo bridge that spanned a fish-stocked artificial stream. The restaurant featured two dining rooms, bars, outdoor patio dining area, stage area, and banquet room. For the remodeling of The Luau and his other tropical-themed restaurants, Crane hired decorator Gabe Florian along with architect George Nakashima, who had previously worked for Welton Becket, architect of the Beverly Hilton. This team had also lent their talents to the design of the famous Tiki style Mai-Kai restaurant in Fort Lauderdale, Florida and the grand Mauna Loa in Detroit, Michigan. When Crane updated The Luau he helped propel the Polynesian fantasies of the early Mondo Exotica forefathers (Victor Bergeron’s Trader Vic’s and Ernest Beaumont-Gantt’s Don the Beachcomber) into full-fledged Tiki style.

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1970s, Polynesian restaurants were in decline and Tiki was considered passé. In 1978, Crane sold The Luau for over $4 million and retired, successfully capitalizing on America’s early Tiki craze for over twenty-five years and he enjoyed doing it. The building with all of its South Sea Island décor was demolished a year later and was replaced with the “Rodeo Collection,” the City’s first high-end outdoor shopping complex.

Plaque Mock-up Early image of The Luau on Rodeo Drive
Suggested plaque placement location: within the public sidewalk in front of the storefronts on Rodeo Drive at the center of Beverly tract lot 16, block 1. 2) Harry Harris Shoes
Harry Harris Shoes for Children bootery shop opened in 1962 at 409 North Canon Drive in Beverly Hills. The business served customers in this storefront for 58 years, closing at the end of 2020 with the passing of Andy Harris (1956-2020), son of the original owner. Harry Jerome Harris (1922-1991) hailed from Detroit, Michigan (born in Chicago), and moved to Southern California to attend the University of California, Los Angeles to play football and baseball. He was eventually drafted by the Detroit Tigers to play professional baseball, and despite this success, Harry remained in the shoe business to provide for his family. Harry’s experience in selling shoes began around the age of 19 at the Allen Shoe Store in Detroit. Once he was settled in Los Angeles, he got a job at Rudnick’s Sporting Goods at 410 North Canon Drive in Beverly Hills selling shoes in 1949. Harry married Caroll R. Arden a year later and they had a son, Andrew Elliott, six years later. In 1962, he established his own shoe shop specializing in children’s shoes directly across the street from his former employer. At the time, the Children’s Bootery of Beverly Hills at 418 North Canon Drive was the only other children’s shoe store in town, ultimately going out of business in 1977. Early-on, local designer MeraLee Goldman, once the mayor of Beverly Hills, helped Harry design the store with its original brightly colored plastic scoop seats, carpeting, wallpaper, and neon signage. The shop remained largely unchanged until its closing in 2020.

The friendly personal service, quality, workmanship, and mega balloons are what made the family owned and operated Harry Harris Shoes for Children an institution within the community. To entertain the kids while waiting or after being fitted in nationally known shoe brands, balloons were blown up and offered to the young clientele. Balloons were also tied and displayed outside and inside the store for a festive atmosphere and to attract attention. Beverly Hills families loyally patronized the children’s shoe boutique for years and pediatricians often recommended the specialty store. Many parents in Beverly Hills bought their child’s first pair of shoes at this flagship store (which also provided baby shoe bronzing service). Styles ranged from whimsical red glitter Mary Janes to serious grown-up types like loafers, all of which were perfectly fitted by staff.

Notable clientele known to have bought shoes and had their offspring’s soles measured have Meeting Date: April 12, 2022
Golden Shield Award Recipients

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included Frank Sinatra, Ella Fitzgerald, Vidal Sassoon, Henry Winkler, Chevy Chase, Eartha Kitt, Jack Nicholson, and Arnold Schwarzenegger. Upon Harry’s passing in 1991, his obituary read “He fit the foot, but he touched the soul.”
Plaque Mock-up Andy Harris at the longtime Canon Drive location Suggested plaque placement location: within the public sidewalk in front of the storefront at 409 North Canon Drive.
3) Pioneer Hardware
The original Pioneer Hardware Store opened in 1927 at 439 North Crescent Drive. Later known as Pioneer & Lucerne Hardware, the business had its beginnings in Beverly Hills in 1925 as the Charles A. Meyer Hardware Store on Rodeo Drive. Only two years later when Meyer retired, Justin C. Platner (1884-1949) bought the business for $10 in gold coin and some other valuables.

Platner moved the store to 439 North Beverly Drive in the newly built Scholl Building, where it quickly became known as the hardware store to the stars. It remained on North Beverly Drive for over fifty-five years as a family operated enterprise (his daughter Roma and her husband Claude continued the business after Platner’s death in 1944). When Pioneer Hardware closed in 1989 upon Claude’s retirement, Lucerne Hardware acquired Pioneer’s name and inventory and relocated it to 315 North Crescent Drive. Lucerne Hardware in Beverly Hills was opened in 1983 by Joseph Tilem, a prominent local attorney and who served as Mayor of Beverly Hills in 1978.

Tilem’s family had founded Lucerne, an equally storied hardware store in New York, and had recruited his siblings to establish a Southern California branch.

Following the 1994 Northridge earthquake, Joseph’s son Jeff Tilem took over operations of the hardware shop and continues today in that role. Since then, the business was given a Golden Palm award by the Beverly Hills Chamber of Commerce in the “Community Support” category in 2013. Throughout its history, the store hosted a star-studded client list that included Fred Astaire, Barbra Streisand, Marilyn Monroe, Michael Caine, and Gene Kelly. Kelly bought the roller skates for the “I Like Myself” number from the motion picture It’s Always Fair Weather (1955) at Pioneer Hardware (and practiced on his tennis court before filming). Pioneer has kept the checks signed by Jimmy Stewart and the charge plates and addresses of such Golden Age stars as Jack Lemmon, Sidney Poitier, and Rosemary Clooney. The well-established hardware store serves as the Beverly Hills’ community general store of yesteryear, offering an emporium of goods and services. It continues serving Beverly Hills and the surrounding area and is considered the oldest, still operating family-run hardware store in the City.

Meeting Date: April 12, 2022
Golden Shield Award Recipients

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Plaque Mock-up Original location at 439 N. Beverly Drive early 1940s Suggested plaque placement location: within the public sidewalk in front of the storefront at 439 North Beverly Drive.
4) Pixie Town
The wonderful and unique Pixie Town store for children’s wear opened its doors at 365 North Beverly Drive in 1950. The store’s founder, Mrs. Jean Earle, operated the specialty shop for roughly 15 years, but by the mid-1960’s Bill Selcer had taken over the business. Decades later, it was owned and operated by Lucy Bates, and had moved to a larger storefront at 400 North Beverly Drive. The Pixie Town store was one of Beverly Hills’ best known children’s clothing store.

It was recognized for its high quality American and European girl’s clothing wear from infant to pre-teen sizes. They also offered exclusive boys clothing from infant size to roughly age 7, as well as distinctive accessories and gifts. A well-established fixture to the community, Pixie Town offered experienced, helpful, and courteous service that included wardrobe consultation (for young travelers, summer camp visitors, and back to school students), delivery, alterations, special orders, and gift mailing. Pixie Town was where young girls with their parents bought their first good dress and little boys got their first suit. For over 70 years, mothers and fathers headed straight to Pixie Town, which had been dressing Hollywood industry offspring for decades, to buy the finest brand names in children’s wear, including Danskin, Youngland, Girl Town, and in later years Versace Junior, Christian Dior, Baby Guess/Guess Kids, Moschino, and Givenchy.

Plaque Mock-up Pixie Town retail location on Beverly Drive Suggested plaque placement location: centered within the public sidewalk in front of the current 365 N. Beverly Dr. retail space.

Meeting Date: April 12, 2022
Golden Shield Award Recipients

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5) Hans Ohrt Lightweight Bicycles
Established in 1937, the Hans Ohrt Lightweight Bicycles shop served the residents of Beverly Hills and West Los Angeles for decades. Generations of local children got their first bicycles and canvas backpacks at this store, which they took with them to school. The plaque that hung over the outside main entrance of the bike shop read “My notion is that mankind would be better mortals if they all rode bicycles.”
Hans Ohrt (1895-1960), was the national sprint champion in 1915, and rode throughout the United States, Australia, and Europe professionally from 1915 to 1924. Ohrt was also a member of the 1932 Olympic Cycling Committee in Los Angeles. Hans Ohrt initially opened his shop at 439 North Camden Drive, adjacent to where he and his wife Ida lived at 435 North Camden Drive, but shortly thereafter relocated to a larger store at 9544 South Santa Monica Boulevard. When the shop opened it was way ahead of its time in advocating the use of lightweight, multi-speed bicycles, which were commonly called “English Racers.” As advances to bicycles were made, Ohrt brought those improvements to local residents by directly importing equipment from Europe. It was also Hans Ohrt who had the bridle paths in Beverly Hills legalized and improved for cycling use.

Following World War II, many of the movie studios were producing war movies with European street scenes that called for bicycles. Hans supplied a major portion of these bicycles to the studios. As part of his thriving business notable customers included many Hollywood “movie folks” such as Clark Gable, Maureen O’Sullivan, Fess Parker, Bob Hope, Bing Crosby, and Tyrone Power. Marilyn Monroe visited the bike shop two months before she passed away. There she rented an English bicycle for a month at the charge of $18.00. Actor James Brolin’s first job before going into acting was at the Hans Ohrt bicycle shop where he wiped down the bikes and cleaned the floor.

In 1960, Ohrt passed away and ownership of the shop transferred to Leonard and Connie Hearst, who had been managing the business (Connie was the niece of Hans). In 1976, the property was sold and Hearst moved the business to Westwood Village on Gayley Avenue. Just over ten years later, the Hans Ohrt Lightweight Bicycles business was formally dissolved by Hearst in 1987. The building that once housed the bike shop was remolded in 1977 as the headquarters for Jack Heller and Associates Realtors, a firm that specialized in residential and investment real estate.

Ultimately, however, the building was demolished and a new multi-story contemporary structure was built in its place in 1983.

Plaque Mock-up Hans and his wife Ida outside of their Beverly Hills shop Suggested plaque placement location: centered within the public sidewalk at the southeast corner of North Camden Drive and South Santa Monica Boulevard.

Meeting Date: April 12, 2022
Golden Shield Award Recipients

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6) Francis-Orr Stationary Co.

Established in 1924, the Francis-Orr Stationery Company (Co.) was one of the first woman-owned businesses in Beverly Hills. Founded by a pair of enterprising women, Estella G. Francis (1883- 1961) and Estella D. Orr (1874-1968), their store was a haven for personal stationery, gifts, and office supplies. It was initially located briefly along South Santa Monica Boulevard before moving into the stylish Art Deco designed Loud Building at 349 North Beverly Drive in 1929. In 1941, it moved to 351 Rodeo Drive (another Harold Loud-owned building newly completed) and then in the early 1970s to 320 North Camden Drive (9595 Wilshire Boulevard). At the end of 2017, the brick and mortar shop closed its doors and became, for some time, an online marketplace offering quality commercial and personalized stationery products and gifts. In the late 1950s, the business was sold to Curtis Guss (1931-2020) and family. Catherine “Annelle,” Curtis’ wife (1938-2020), raised four children while helping to run the family store. She was known to be one of the most talented engravers in the Los Angeles area and had a keen eye for fine design and craftsmanship.

Upon their passing, the business was managed by their son Greg.

It proved to be a favored destination store of celebrated Angelenos past and present, as well as visitors to the City and local citizens. Francis-Orr also maintained a star-studded clientele that included Hollywood legends such as Clark Gable, Barbara Stanwyck, Joan Crawford, Jerry Lewis, and Elizabeth Montgomery, among many others. Francis-Orr Stationery Co. maintained a physical presence in the Beverly Hills community for roughly 93 years with an elegant selection of stationery supplies for the discerning clientele that was its patrons.

Suggested plaque placement location: centered within the public sidewalk in front of the entry portal to the elevator lobby of the City-owned parking structure at 345 North Beverly Drive.

CRITERIA FOR NOMINATION
The following is the adopted list of criteria that the Cultural Heritage Commission and the City Council approved for potential recipients of the award. Each of the current designees meet all of the first five criteria, and as the placement of all of the commemorative plaques are to be located in the public sidewalk, Criterion 6 is not applicable. A custom designed circular bronze plaque will be placed within the public sidewalk for each of the current designees. The program also allows plaques to be placed on a subject building or site feature, as determined on a case-specific basis for future awardees.

Plaque Mock-up North Camden Drive location "Annelle" Mullis Guss Meeting Date: April 12, 2022
Golden Shield Award Recipients

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Criteria 1: It exemplifies a particular way of life that helps to strengthen the economy of the City by formally recognizing important features and sites for residents, tourists and visitors.

Criteria 2: It fosters public appreciation and civic pride in the character and quality of the City and reinforces a sense of place associated with Beverly Hills; Criteria 3: It possesses artistic or aesthetic value, including but not limited to the unique characteristics of a particular architectural style, type, period, method of construction, or craftsmanship.

Criteria 4: It is associated with community members, businesses/institutions, or events that are important to the cultural history of the City; Criteria 5: It has a unique location, singular physical characteristic, educational value, or is a prominent or familiar visual feature within the cultural landscape of the community; Criteria 6: For placement of the commemorative plaque on private property, the recognition is expressly agreed to by the owner(s) of the property.* *For placement of the plaque within the public right-of-way, this criterion shall not apply.

GENERAL PLAN CONSISTENCY
Recognition of culturally significant properties and sites within the City is consistent with the objectives, principles, and standards of the General Plan which encourage programming and partnerships to promote the rich diversity of local cultural resources within the City.

ENVIRONMENTAL DETERMINATION
Each proposed Golden Shield award has been assessed in accordance with the authority and criteria contained in the California Environmental Quality Act (CEQA), the State CEQA Guidelines, and the environmental regulations of the City. It has been determined that adoption of the none of the awards will have a significant environmental impact and each is eligible to be exempt from CEQA pursuant to Section 15061(b)(3) of Title 14 of the California Code of Regulations, as it can be seen with certainty that there is no possibility that the commemoration of culturally significant sites and buildings with a plaque will have a significant effect on the environment, as no specific development project is authorized by the resolution, and any future development would require separate environmental analysis when the details of such proposals are known. Accordingly, staff recommends that the City Council find each award exempt from further review under CEQA.

PUBLIC COMMENT AND OUTREACH
As of the writing of this report, no public comments have been received regarding the Council agenda item. Public noticing is not required as part of the Golden Shield Program. All six are commercial sites, most of which are long extinct as business enterprises in Beverly Hills and beyond. For those businesses with continued operations (Pioneer Hardware), courtesy outreach has been made to their representatives to inform them of the pending award and the date and time of the City Council hearing. Further participation of these parties will be encouraged at the time of plaque installation/unveiling, as public heath guidelines will permit for gatherings in the future.

Meeting Date: April 12, 2022
Golden Shield Award Recipients

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FISCAL IMPACT
The cost of the subject Golden Shields is able to be absorbed by the department’s existing budget due to savings associated with reduced expenditures due to COVID, and no additional budget appropriation is required for this approval. The cost of each Golden Shield, including installation, is approximately $1,500 - $3,000 and the department plans to seek a budget enhancement as part of the regular budget process in order to allow for the ongoing installation of up to 12 Golden Shields per fiscal year.

CONCLUSION
This cultural heritage recognition program allows for a diverse selection of designees throughout the City which do not necessarily rise to the level of local historic designation. Eligible recipients will be suggested and prioritized by the Landmark Nominations Advisory Subcommittee of the Cultural Heritage Commission, then brought forward for formal nomination by the Cultural Heritage Commission, and formally awarded the designation by the City Council. The awardees are to be granted a custom cast bronze plaque which will be designed specifically for the recipients of this award and to be placed at the site, providing meaningful background information for a passersby.

Finally, in 2022, the Cultural Heritage Commission Education and Outreach Subcommittee is working with City Staff on a compilation of designated historic resources and Golden Shield Designees to create a more comprehensive walking tour of the City that highlights the rich cultural and historic background of the community.

Ryan Gohlich, AICP,
Director of Community Development
Approved By
Attachment 1
Resolution recognizing The Luau
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RESOLUTION NO. 22-R-________

A RESOLUTION OF THE COUNCIL OF THE CITY OF

BEVERLY HILLS AWARDING THE LUAU A
“GOLDEN SHIELD” CULTURAL RECOGNITION

PLAQUE AS A SITE OF CULTURAL IMPORTANCE
Section 1. The Historic Preservation Ordinance (Beverly Hills Municipal Code, Title 10, Chapter 3, Article 32 - Historic Preservation) is intended to provide the ability to acknowledge, honor, and encourage the continued maintenance and preservation of the select properties in the City that contribute to an understanding of the City’s history; to foster civic pride and a sense of identity; and educate the public about Beverly Hills’ cultural, social, and architectural history.

Section 2. Pursuant to the Historic Preservation Ordinance, the Cultural Heritage Commission and City Council are enabled to acknowledge the architectural history of Beverly Hills through the preservation of historic landmarks throughout the City.

Section 3. On April 2, 2019, the City Council adopted Resolution No. 19-R-13230 establishing the Golden Shield Recognition Program to honor sites and buildings that have cultural significance in the City, and authorizing the Cultural Heritage Commission to review and recommend nominees to the City Council for the City Council to award Golden Shield recognition plaques.

Section 4. At its July 14, 2021 Regular Meeting, the Cultural Heritage Commission considered six suggestions and voted on three finalists, including The Luau, to be considered for DocuSign Envelope ID: 6D0CBAF6-FE03-45BF-B1D8-FE2FD7668D39 -2-
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nomination as recipients of the Golden Shield Award. The Commission directed staff to return with a resolution nominating The Luau for a Golden Shield award at a future meeting.

Section 5. On November 4, 2021, the Cultural Heritage Commission conducted a Special Meeting and adopted Resolution No. CHC 94 nominating The Luau for a Golden Shield award and recommending the City Council commemorate this location.

Section 6. BACKGROUND. From 1953 to 1978, the Polynesian island-themed restaurant called The Luau was located at 421 North Rodeo Drive in Beverly Hills. The Luau restaurant was the spot of choice by the Rat Pack and Hollywood in-crowd for kitschy revelry.

The Luau occupied the former site of Sugie’s Tropics, which opened at that location on Thanksgiving day in 1936. The restaurant also had its own “theme” song called “Sugie Boogie Woogie.” Harry “Sugie” Sugarman was the theater operator and managing director of Grauman’s Egyptian Theatre on Hollywood Boulevard in Hollywood. Longing to get back to the entertainment field, he sold his Beverly Hills restaurant business to Steve Crane and silent partner Al Mathes in 1953.

Crane (1916-1985) was an actor, restauranteur, and onetime husband of film actress Lana Turner (they were married briefly in the early 1940s). Mathes (1907-1985) was a former professional boxer and owner of several restaurants in the Los Angeles area. Together Crane and Mathes formed Macrane Enterprises (using portions of both their surnames), a management company in which they operated The Luau and several other restaurants across the country. While Sugie’s Tropics was already South Sea Island in theme, Steve Crane transformed it into The Luau, an idealized Polynesian themed dining affair with tropical fare and elaborate fantasy flaming cocktails served in ornate Tiki style mugs and bowls.

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In 1961, the restaurant was remolded and expanded to the parcel to the north. In keeping with the Hawaiian, South Sea Island motif, the front of the property was landscaped with a variety of palm trees, carved Tiki poles, a lava rock waterfall, fish nets, and other lush tropical plants along with a bamboo bridge that spanned a fish-stocked artificial stream. The restaurant featured two dining rooms, bars, outdoor patio dining area, stage area, and banquet room. For the remodeling of The Luau and his other tropical-themed restaurants, Crane hired decorator Gabe Florian along with architect George Nakashima, who had previously worked for Welton Becket, architect of the Beverly Hilton. This team had also lent their talents to the design of the famous Tiki style MaiKai restaurant in Fort Lauderdale, Florida and the grand Mauna Loa in Detroit, Michigan. When Crane updated The Luau he helped propel the Polynesian fantasies of the early Mondo Exotica forefathers (Victor Bergeron’s Trader Vic’s and Ernest Beaumont-Gantt’s Don the Beachcomber) into full-fledged Tiki style.

The Luau was one of Beverly Hills’ restaurants along with Don the Beachcomber and Trader Vic’s that established Polynesian cuisine in the Southland during the 1950s and 1960s. By the late 1970s, Polynesian restaurants were in decline and Tiki was considered passé. In 1978, Crane sold The Luau for over $4 million and retired, successfully capitalizing on America’s early Tiki craze for over twenty-five years and he enjoyed doing it. The building with all of its South Sea Island décor was demolished a year later and was replaced with the “Rodeo Collection,” the City’s first high-end outdoor shopping complex.

Section 7. FINDINGS OF PARTICULAR ATTRIBUTES SUPPORTING GOLDEN SHIELD RECOGNITION. The Cultural Heritage Commission finds, pursuant to City Council Resolution No. 19-R-13230, that The Luau satisfies the necessary requirements for cultural recognition with a Golden Shield Plaque based on the following:

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The Luau is eligible under Criterion 1. It exemplifies a particular way of life that helps to strengthen the economy of the City by formally recognizing important features and sites for residents, tourists and visitors. The Luau came to embody the glamorous, trendy, yet whimsical heydays of fine dining in midcentury Beverly Hills. The restaurant was an attraction for starstudded clientele and locals alike. For its contributions to the Beverly Hills local economy and way of life, The Luau is eligible to be honored with a Golden Shield Award.

The Luau is eligible under Criterion 2. It fosters public appreciation and civic pride in the character and quality of the City and reinforces a sense of place associated with Beverly Hills. Those in the community from that era remember The Luau’s iconic theme décor and enjoyable ambiance fondly. As an originator of the Tiki theme that swept Southern California and beyond, The Luau of Beverly Hills fosters a sense of pride and appreciation by the community. The restaurant’s iconic design with thematic tropical materials and lush landscaping was a well-known destination that helped create a sense of place in Beverly Hills’ commercial triangle.

The Luau is eligible under Criterion 4. It is associated with community members, businesses/institutions, or events that are important to the cultural history of the City.

The Luau restaurant was founded by restauranteur Steve Crane and his partner Al Mathes, who hired notable decorator Gabe Florian and architect George Nakashima to transform the space.

The creation that was The Luau had a visible influence on the dining landscape in Beverly Hills and the greater Tiki culture.

Section 8. RECOGNITION OF THE LUAU WITH A GOLDEN SHIELD AWARD.

The City Council finds that The Luau qualifies for Golden Shield cultural recognition pursuant to City Council Resolution No. 19-R-13230. The site of The Luau restaurant for 25 years at 421 DocuSign Envelope ID: 6D0CBAF6-FE03-45BF-B1D8-FE2FD7668D39 -5-
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North Rodeo Drive is therefore awarded a Golden Shield Award based on the staff report presented to the City Council and the City Council deliberations.

Section 9. ENVIRONMENTAL ANALYSIS. Recognition of The Luau as a site of cultural importance with a Golden Shield Award was assessed in accordance with the authority and criteria contained in the California Environmental Quality Act (CEQA), the State CEQA Guidelines, and the environmental regulations of the City. It has been determined that presentation of a Golden Shield Award is commemorative only, does not authorize any new development or construction of new buildings, nor does it authorize any new land uses. For these reasons it can be seen with certainty that honoring the site of this restaurant will not result in any significant adverse impact on the environment and therefore is exempt from the CEQA environmental review requirements pursuant to Section 15061(b)(3) of Title 14 of the California Code of Regulations.

Section 10. GENERAL PLAN CONSISTENCY. Honoring the site of the original The Luau restaurant with a Golden Shield award is consistent with the objectives, principles, and standards of the General Plan. General Plan Policy "HP 2 – acknowledge and actively promote the City’s health of historic resources through a variety of activities geared to residents, visitors, and the public at large”.

Section 11. The City Council hereby awards the site of The Luau with a Beverly Hills Golden Shield cultural recognition plaque, to be located within the public sidewalk in front of the storefronts on Rodeo Drive at the center of Beverly tract lot 16, block 1.

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Section 12. The record of proceedings for recognition of the site of The Luau with a Golden Shield cultural recognition plaque is maintained by the City as part of the official records of the Community Development Department at 455 North Rexford Drive, Beverly Hills, California, 90210.

Section 13. The City Clerk shall certify to the adoption of the Resolution and shall cause the Resolution and her certification to be entered in the Book of Resolutions of the City Council of this City.

Adopted:

CITY OF BEVERLY HILLS
A Municipal Corporation
____________________________

LILI BOSSE
Mayor of the City of Beverly Hills,
California
ATTEST:
(SEAL)

HUMA AHMED
City Clerk

APPROVED AS TO FORM APPROVED AS TO CONTENT
LAURENCE S. WIENER GEORGE CHAVEZ
City Attorney City Manager

RYAN GOHLICH, AICP
Director of Community Development
DocuSign Envelope ID: 6D0CBAF6-FE03-45BF-B1D8-FE2FD7668D39 Certificate Of Completion
Envelope Id: 6D0CBAF6FE0345BFB1D8FE2FD7668D39 Status: Sent Subject: Please DocuSign: Resolution - Golden Shield Award - The Luau.pdf Source Envelope:

Document Pages: 6 Signatures: 2 Envelope Originator:

Certificate Pages: 2 Initials: 0 Evelin Welch
AutoNav: Enabled
EnvelopeId Stamping: Enabled
Time Zone: (UTC-08:00) Pacific Time (US & Canada)
455 N. Rexford Drive
Beverly Hills, CA 90210
[email protected]
IP Address: 198.245.189.181
Record Tracking
Status: Original
4/6/2022 3:42:56 PM
Holder: Evelin Welch
[email protected]
Location: DocuSign
Signer Events Signature Timestamp
Ryan Gohlich
[email protected]
Security Level: Email, Account Authentication
(None)
Signature Adoption: Pre-selected Style
Signed by link sent to [email protected]
Using IP Address: 198.245.189.166
Sent: 4/6/2022 3:45:57 PM
Viewed: 4/6/2022 3:53:18 PM
Signed: 4/6/2022 3:53:35 PM
Electronic Record and Signature Disclosure:

Not Offered via DocuSign
Dave Snow
[email protected]
Security Level: Email, Account Authentication
(None)
Signature Adoption: Drawn on Device
Signed by link sent to [email protected]
Using IP Address: 38.122.232.202
Sent: 4/6/2022 3:53:36 PM
Viewed: 4/6/2022 4:38:41 PM
Signed: 4/6/2022 4:39:07 PM
Electronic Record and Signature Disclosure:

Not Offered via DocuSign
Cindy Owens
[email protected]
Policy & Management Analyst
City of Beverly Hills
Security Level: Email, Account Authentication
(None)
Sent: 4/6/2022 4:39:08 PM
Electronic Record and Signature Disclosure:

Not Offered via DocuSign
George Chavez
[email protected]
Security Level: Email, Account Authentication
(None)
Electronic Record and Signature Disclosure:

Not Offered via DocuSign
Lili Bosse
[email protected]
Security Level: Email, Account Authentication
(None)
Electronic Record and Signature Disclosure:

Signer Events Signature Timestamp
Not Offered via DocuSign
Huma Ahmed
[email protected]
Security Level: Email, Account Authentication
(None)
Electronic Record and Signature Disclosure:

Not Offered via DocuSign
In Person Signer Events Signature Timestamp
Editor Delivery Events Status Timestamp
Agent Delivery Events Status Timestamp
Intermediary Delivery Events Status Timestamp
Certified Delivery Events Status Timestamp
Carbon Copy Events Status Timestamp
Dorina Mohan
[email protected]
Security Level: Email, Account Authentication
(None)
Electronic Record and Signature Disclosure:

Not Offered via DocuSign
Adrianne Tarazon
[email protected]
Security Level: Email, Account Authentication
(None)
Electronic Record and Signature Disclosure:

Not Offered via DocuSign
Jackie Perez
[email protected]
Security Level: Email, Account Authentication
(None)
Electronic Record and Signature Disclosure:

Not Offered via DocuSign
Lourdes Sy-Rodriguez
[email protected]
Security Level: Email, Account Authentication
(None)
Electronic Record and Signature Disclosure:

A RESOLUTION OF THE COUNCIL OF THE CITY OF

BEVERLY HILLS AWARDING HARRY HARRIS
SHOES A “GOLDEN SHIELD” CULTURAL

RECOGNITION PLAQUE AS A SITE OF CULTURAL

IMPORTANCE
Section 1. The Historic Preservation Ordinance (Beverly Hills Municipal Code, Title 10, Chapter 3, Article 32 - Historic Preservation) is intended to provide the ability to acknowledge, honor, and encourage the continued maintenance and preservation of the select properties in the City that contribute to an understanding of the City’s history; to foster civic pride and a sense of identity; and educate the public about Beverly Hills’ cultural, social, and architectural history.

Section 4. At its July 14, 2021 Regular Meeting, the Cultural Heritage Commission considered six suggestions and voted on three finalists, including Harry Harris Shoes, to be DocuSign Envelope ID: 880A1A6E-2CBD-4B2B-8D1C-9820094C7C8A 2 B0785-0001\2648645v1.doc
considered for nomination as recipients of the Golden Shield Award. The Commission directed staff to return with a resolution nominating Harry Harris Shoes for a Golden Shield award at a future meeting.

Section 5. On November 4, 2021, the Cultural Heritage Commission conducted a Special Meeting and adopted Resolution No. CHC 93, nominating Harry Harris Shoes for a Golden Shield award and recommending the City Council commemorate this location.

Section 6. BACKGROUND. Harry Harris Shoes for Children bootery shop opened in 1962 at 409 North Canon Drive in Beverly Hills. The business served customers in this storefront for 58 years, closing at the end of 2020 with the passing of Andy Harris (1956-2020), son of the original owner. Harry Jerome Harris (1922-1991) hailed from Detroit, Michigan (born in Chicago), and moved to Southern California to attend the University of California, Los Angeles to play football and baseball. He was eventually drafted by the Detroit Tigers to play professional baseball, and despite this success, Harry remained in the shoe business to provide for his family.

Harry’s experience in selling shoes began around the age of 19 at the Allen Shoe Store in Detroit.

Once he was settled in Los Angeles, he got a job at Rudnick’s Sporting Goods at 410 North Canon Drive in Beverly Hills selling shoes in 1949. Harry married Caroll R. Arden a year later and they had a son, Andrew Elliott, six years later. In 1962, he established his own shoe shop specializing in children’s shoes directly across the street from his former employer. At the time, the Children’s Bootery of Beverly Hills at 418 North Canon Drive was the only other children’s shoe store in town, ultimately going out of business in 1977. Early-on, local designer MeraLee Goldman, once the mayor of Beverly Hills, helped Harry design the store with its original brightly colored plastic DocuSign Envelope ID: 880A1A6E-2CBD-4B2B-8D1C-9820094C7C8A 3 B0785-0001\2648645v1.doc
scoop seats, carpeting, wallpaper, and neon signage. The shop remained largely unchanged until its closing.

The friendly personal service, quality, workmanship, and mega balloons are what made the family owned and operated Harry Harris Shoes for Children an institution within the community.

To entertain the kids while waiting or after being fitted in nationally known shoe brands, balloons were blown up and offered to the young clientele. Balloons were also tied and displayed outside and inside the store for a festive atmosphere and to attract attention. Beverly Hills families loyally patronized the children’s shoe boutique for years and pediatricians often recommended the specialty store. Many parents in Beverly Hills bought their child’s first pair of shoes at this flagship store (which also provided baby shoe bronzing service). Styles ranged from whimsical red glitter Mary Janes to serious grown-up types like loafers, all of which were perfectly fitted by staff.

Notable clientele known to have bought shoes and had their offspring’s soles measured have included Frank Sinatra, Ella Fitzgerald, Vidal Sassoon, Henry Winkler, Chevy Chase, Eartha Kitt, Jack Nicholson, and Arnold Schwarzenegger. Upon Harry’s passing in 1991, his obituary read “He fit the foot, but he touched the soul.”
Section 7. FINDINGS OF PARTICULAR ATTRIBUTES SUPPORTING GOLDEN SHIELD RECOGNITION. The Cultural Heritage Commission finds, pursuant to City Council Resolution No. 19-R-13230, that Harry Harris Shoes satisfies the necessary requirements for cultural recognition with a Golden Shield Plaque based on the following:

Harry Harris Shoes is eligible under Criterion 1. It exemplifies a particular way of life that helps to strengthen the economy of the City by formally recognizing important features and sites for residents, tourists and visitors. Harry Harris Shoes served generations of families in Beverly Hills for over 58 years. The store’s quality product offerings, consistent personal service, and DocuSign Envelope ID: 880A1A6E-2CBD-4B2B-8D1C-9820094C7C8A 4 B0785-0001\2648645v1.doc
iconic balloon favors created a loyal repeat customer base to this beloved retail boutique in the heart of the city’s commercial triangle. For its contributions to the Beverly Hills local economy and way of life, Harry Harris Shoes is eligible to be honored with a Golden Shield Award.

Harry Harris Shoes is eligible under Criterion 2. It fosters public appreciation and civic pride in the character and quality of the City and reinforces a sense of place associated with Beverly Hills. The experience of visiting Harry Harris Shoes is remembered extremely fondly by generations of children and parents in Beverly Hills and the name of the business invokes a sense of pride and appreciation in the community. The long-running local business epitomizes the hospitable small-town atmosphere of Beverly Hills of a bygone era.

Harry Harris Shoes is eligible under Criterion 4. It is associated with community members, businesses/institutions, or events that are important to the cultural history of the City.

Mr. Harry Harris and his son, Andy Harris, were the longtime proprietors of this family-run, local business for over half a century. Harris Harry Shoes is regarded as an institution for outfitting generations of Beverly Hills children with shoes and for the iconic balloons that were provided upon each visit. For the longevity of the business, the sense of endearment it evokes, and for its association with local community members, Harry Harris Shoes is eligible for a Golden Shield award.

Section 8. RECOGNITION OF HARRY HARRIS SHOES WITH A GOLDEN SHIELD AWARD. The City Council finds that Harry Harris Shoes qualifies for Golden Shield cultural recognition pursuant to City Council Resolution No. 19-R-13230. The site of the Harry Harris Shoes store for over 58 years at 409 North Canon Drive is therefore awarded a Golden Shield Award based on the staff report presented to the City Council and the City Council deliberations.

DocuSign Envelope ID: 880A1A6E-2CBD-4B2B-8D1C-9820094C7C8A 5 B0785-0001\2648645v1.doc
Section 9. ENVIRONMENTAL ANALYSIS. Recognition of Harry Harris Shoes as a site of cultural importance with a Golden Shield Award was assessed in accordance with the authority and criteria contained in the California Environmental Quality Act (CEQA), the State CEQA Guidelines, and the environmental regulations of the City. It has been determined that presentation of a Golden Shield Award is commemorative only, does not authorize any new development or construction of new buildings, nor does it authorize any new land uses. For these reasons it can be seen with certainty that honoring the site of this retailer will not result in any significant adverse impact on the environment and therefore is exempt from the CEQA environmental review requirements pursuant to Section 15061(b)(3) of Title 14 of the California Code of Regulations.

Section 10. GENERAL PLAN CONSISTENCY. Honoring the site of the original Harry Harris Shoes with a Golden Shield award is consistent with the objectives, principles, and standards of the General Plan. General Plan Policy "HP 2 – acknowledge and actively promote the City’s health of historic resources through a variety of activities geared to residents, visitors, and the public at large”.

Section 11. The City Council hereby awards the site of Harry Harris Shoes with a Beverly Hills Golden Shield cultural recognition plaque, to be located within the public sidewalk in front of the storefront at 409 North Canon Drive that the business occupied for over 58 years.

Section 12. The record of proceedings for recognition of the site of Harry Harris Shoes with a Golden Shield cultural recognition plaque is maintained by the City as part of the official DocuSign Envelope ID: 880A1A6E-2CBD-4B2B-8D1C-9820094C7C8A 6 B0785-0001\2648645v1.doc
records of the Community Development Department at 455 North Rexford Drive, Beverly Hills, California, 90210.

Adopted:

CITY OF BEVERLY HILLS
A Municipal Corporation
____________________________

LILI BOSSE
Mayor of the City of Beverly Hills,
California
ATTEST:
(SEAL)

HUMA AHMED
City Clerk

APPROVED AS TO FORM APPROVED AS TO CONTENT
LAURENCE S. WIENER GEORGE CHAVEZ
City Attorney City Manager

RYAN GOHLICH, AICP
Director of Community Development
DocuSign Envelope ID: 880A1A6E-2CBD-4B2B-8D1C-9820094C7C8A Certificate Of Completion
Envelope Id: 880A1A6E2CBD4B2B8D1C9820094C7C8A Status: Sent Subject: Please DocuSign: Resolution - Golden Shield Award - Harry Harris Shoes.pdf Source Envelope:

Document Pages: 6 Signatures: 2 Envelope Originator:

Certificate Pages: 2 Initials: 0 Evelin Welch
AutoNav: Enabled
EnvelopeId Stamping: Enabled
Time Zone: (UTC-08:00) Pacific Time (US & Canada)
455 N. Rexford Drive
Beverly Hills, CA 90210
[email protected]
IP Address: 198.245.189.181
Record Tracking
Status: Original
4/6/2022 3:34:17 PM
Holder: Evelin Welch
[email protected]
Location: DocuSign
Signer Events Signature Timestamp
Ryan Gohlich
[email protected]
Security Level: Email, Account Authentication
(None)
Signature Adoption: Pre-selected Style
Signed by link sent to [email protected]
Using IP Address: 198.245.189.166
Sent: 4/6/2022 3:37:41 PM
Viewed: 4/6/2022 3:54:28 PM
Signed: 4/6/2022 3:54:45 PM
Electronic Record and Signature Disclosure:

Not Offered via DocuSign
Dave Snow
[email protected]
Security Level: Email, Account Authentication
(None)
Signature Adoption: Drawn on Device
Signed by link sent to [email protected]
Using IP Address: 38.122.232.202
Sent: 4/6/2022 3:54:46 PM
Viewed: 4/6/2022 4:39:30 PM
Signed: 4/6/2022 4:39:48 PM
Electronic Record and Signature Disclosure:

Not Offered via DocuSign
George Chavez
[email protected]
Security Level: Email, Account Authentication
(None)
Electronic Record and Signature Disclosure:

Not Offered via DocuSign
Lili Bosse
[email protected]
Security Level: Email, Account Authentication
(None)
Electronic Record and Signature Disclosure:

Signer Events Signature Timestamp
Not Offered via DocuSign
Huma Ahmed
[email protected]
Security Level: Email, Account Authentication
(None)
Electronic Record and Signature Disclosure:

Not Offered via DocuSign
Adrianne Tarazon
[email protected]
Security Level: Email, Account Authentication
(None)
Electronic Record and Signature Disclosure:

Not Offered via DocuSign
Jackie Perez
[email protected]
Security Level: Email, Account Authentication
(None)
Electronic Record and Signature Disclosure:

Not Offered via DocuSign
Lourdes Sy-Rodriguez
[email protected]
Security Level: Email, Account Authentication
(None)
Electronic Record and Signature Disclosure:

A RESOLUTION OF THE COUNCIL OF THE CITY OF

BEVERLY HILLS AWARDING PIONEER HARDWARE
A “GOLDEN SHIELD” CULTURAL RECOGNITION

Section 4. At its July 14, 2021 Regular Meeting, the Cultural Heritage Commission considered six suggestions and voted on three finalists, including Pioneer Hardware, to be considered for nomination as recipients of the Golden Shield Award. The Commission directed DocuSign Envelope ID: BA43BA69-DD05-421F-B7F9-0CD432ABAB5C -2-
B0785-0001\2648652v1.doc
staff to return with a resolution nominating Pioneer Hardware for a Golden Shield award at a future meeting.

Section 5. On November 4, 2021, the Cultural Heritage Commission conducted a Special Meeting and adopted Resolution No. CHC 92, nominating Pioneer Hardware for a Golden Shield award and recommending the City Council to commemorate this location.

Section 6. BACKGROUND. The original Pioneer Hardware Store opened in 1927 at 439 North Crescent Drive. Later known as Pioneer & Lucerne Hardware, the business had its beginnings in Beverly Hills in 1925 as the Charles A. Meyer Hardware Store on Rodeo Drive.

Only two years later when Meyer retired, Justin C. Platner (1884-1949) bought the business for $10 in gold coin and some other valuables. Platner moved the store to 439 North Beverly Drive in the newly built Scholl Building, where it quickly became known as the hardware store to the stars. It remained on North Beverly Drive for over fifty-five years as a family operated enterprise (his daughter Roma and her husband Claude continued the business after Platner’s death in 1944).

When Pioneer Hardware closed in 1989 upon Claude’s retirement, Lucerne Hardware acquired Pioneer’s name and inventory and relocated it to 315 North Crescent Drive. Lucerne Hardware in Beverly Hills was opened in 1983 by Joseph Tilem, a prominent local attorney and who served as Mayor of Beverly Hills in 1978. Tilem’s family had founded Lucerne, an equally storied hardware store in New York, and had recruited his siblings to establish a southern California branch.

Throughout its history, the store hosted a star-studded client list that included Fred Astaire, Barbra DocuSign Envelope ID: BA43BA69-DD05-421F-B7F9-0CD432ABAB5C -3-
B0785-0001\2648652v1.doc
Streisand, Marilyn Monroe, Michael Caine, and Gene Kelly. Kelly bought the roller skates for the “I Like Myself” number from the motion picture It’s Always Fair Weather (1955) at Pioneer Hardware (and practiced on his tennis court before filming). Pioneer has kept the checks signed by Jimmy Stewart and the charge plates and addresses of such Golden Age stars as Jack Lemmon, Sidney Poitier, and Rosemary Clooney. The well-established hardware store serves as the Beverly Hills’ community general store of yesteryear, offering an emporium of goods and services. It continues serving Beverly Hills and the surrounding area and is considered the oldest, still operating family-run hardware store in the city.

Section 7. FINDINGS OF PARTICULAR ATTRIBUTES SUPPORTING GOLDEN SHIELD RECOGNITION. The Cultural Heritage Commission finds, pursuant to City Council Resolution No. 19-R-13230, that Pioneer Hardware satisfies the necessary requirements for cultural recognition with a Golden Shield Plaque based on the following:

Pioneer Hardware is eligible under Criterion 1. It exemplifies a particular way of life that helps to strengthen the economy of the City by formally recognizing important features and sites for residents, tourists and visitors. Pioneer Hardware, in operation at various locations in Beverly Hills’ commercial district since 1925, represents a slice of the village atmosphere remaining for Beverly Hills residents to enjoy. The local-serving general store provides a variety of easily accessible essential goods and services that are vital to the community within the local economy. For its continuing contributions to the Beverly Hills economy and way of life, Pioneer Hardware is eligible to be honored with a Golden Shield Award.

Pioneer Hardware is eligible under Criterion 2. It fosters public appreciation and civic pride in the character and quality of the City and reinforces a sense of place associated with Beverly Hills. Pioneer Hardware as one of the oldest, continuously operating, family-run DocuSign Envelope ID: BA43BA69-DD05-421F-B7F9-0CD432ABAB5C -4-
B0785-0001\2648652v1.doc
businesses in Beverly Hills, is a source of pride and honor within the community. It represents a sense of place in Beverly Hills as a close-knit, small town, with legacy businesses that continue to thrive in the face of a continually shifting retail landscape, due to the patronage by many throughout the community.

Pioneer Hardware is eligible under Criterion 4. It is associated with community members, businesses/institutions, or events that are important to the cultural history of the City.

The current hardware store, now located at 315 North Crescent Drive, was formed out of a merger of two family-run hardware stores, Lucerne Hardware and Pioneer Hardware, in 1989.

Pioneer & Lucerne Hardware, as it became later known, has been run by two generations of the prominent Beverly Hills family, the Tilem family. Joseph Tilem, a well-known local attorney, served as Beverly Hills’ mayor in 1978 and established the West Coast branch of his family’s hardware store, Lucerne Hardware, in 1983. Joseph Tilem acquired Pioneer Hardware’s inventory and name and relocated the business to its current location at 315 North Crescent Drive. Joseph’s son, Jeff Tilem, assumed operations in 1994 and continues to run the business today. Due to the business’s longevity, resilience, and association with prominent local community members, Pioneer Hardware is eligible for a Golden Shield award.

Section 8. RECOGNITION OF PIONEER HARDWARE WITH A GOLDEN SHIELD AWARD. The City Council finds that Pioneer Hardware qualifies for Golden Shield cultural recognition pursuant to City Council Resolution No. 19-R-13230. The site where the Pioneer Hardware store was located for over 55 years at 439 North Beverly Drive is therefore awarded a Golden Shield Award based on the staff report presented to the City Council and the City Council deliberations.

DocuSign Envelope ID: BA43BA69-DD05-421F-B7F9-0CD432ABAB5C -5-
B0785-0001\2648652v1.doc
Section 9. ENVIRONMENTAL ANALYSIS. Recognition of Pioneer Hardware as a site of cultural importance with a Golden Shield Award was assessed in accordance with the authority and criteria contained in the California Environmental Quality Act (CEQA), the State CEQA Guidelines, and the environmental regulations of the City. It has been determined that presentation of a Golden Shield Award is commemorative only, does not authorize any new development or construction of new buildings, nor does it authorize any new land uses. For these reasons it can be seen with certainty that honoring the site of this retailer will not result in any significant adverse impact on the environment and therefore is exempt from the CEQA environmental review requirements pursuant to Section 15061(b)(3) of Title 14 of the California Code of Regulations.

Section 10. GENERAL PLAN CONSISTENCY. Honoring the site of the original Pioneer Hardware retail store with a Golden Shield award is consistent with the objectives, principles, and standards of the General Plan. General Plan Policy "HP 2 – acknowledge and actively promote the City’s health of historic resources through a variety of activities geared to residents, visitors, and the public at large”.

Section 11. The City Council hereby awardsthe site of Pioneer Hardware with a Beverly Hills Golden Shield cultural recognition plaque, to be located within the public sidewalk in front of the storefront at 439 North Beverly Drive, where the business had been located for over 55 years.

Section 12. The record of proceedings for recognition of the site of Pioneer Hardware with a Golden Shield cultural recognition plaque is maintained by the City as part of the official DocuSign Envelope ID: BA43BA69-DD05-421F-B7F9-0CD432ABAB5C -6-
B0785-0001\2648652v1.doc
records of the Community Development Department at 455 North Rexford Drive, Beverly Hills, California, 90210.

Adopted:

CITY OF BEVERLY HILLS
A Municipal Corporation
____________________________

LILI BOSSE
Mayor of the City of Beverly Hills,
California
ATTEST:
(SEAL)

HUMA AHMED
City Clerk

APPROVED AS TO FORM APPROVED AS TO CONTENT
LAURENCE S. WIENER GEORGE CHAVEZ
City Attorney City Manager

RYAN GOHLICH, AICP
Director of Community Development
DocuSign Envelope ID: BA43BA69-DD05-421F-B7F9-0CD432ABAB5C Certificate Of Completion
Envelope Id: BA43BA69DD05421FB7F90CD432ABAB5C Status: Sent Subject: Please DocuSign: Resolution - Golden Shield Award - Pioneer Hardware.pdf Source Envelope:

Document Pages: 6 Signatures: 2 Envelope Originator:

Certificate Pages: 2 Initials: 0 Evelin Welch
AutoNav: Enabled
EnvelopeId Stamping: Enabled
Time Zone: (UTC-08:00) Pacific Time (US & Canada)
455 N. Rexford Drive
Beverly Hills, CA 90210
[email protected]
IP Address: 198.245.189.181
Record Tracking
Status: Original
4/6/2022 3:29:51 PM
Holder: Evelin Welch
[email protected]
Location: DocuSign
Signer Events Signature Timestamp
Ryan Gohlich
[email protected]
Security Level: Email, Account Authentication
(None)
Signature Adoption: Pre-selected Style
Signed by link sent to [email protected]
Using IP Address: 198.245.189.166
Sent: 4/6/2022 3:34:08 PM
Viewed: 4/6/2022 3:55:43 PM
Signed: 4/6/2022 3:56:08 PM
Electronic Record and Signature Disclosure:

Not Offered via DocuSign
Dave Snow
[email protected]
Security Level: Email, Account Authentication
(None)
Signature Adoption: Drawn on Device
Signed by link sent to [email protected]
Using IP Address: 38.122.232.202
Sent: 4/6/2022 3:56:09 PM
Viewed: 4/6/2022 4:40:27 PM
Signed: 4/6/2022 4:40:45 PM
Electronic Record and Signature Disclosure:

Not Offered via DocuSign
Cindy Owens
[email protected]
Policy & Management Analyst
City of Beverly Hills
Security Level: Email, Account Authentication
(None)
Sent: 4/6/2022 4:40:47 PM
Electronic Record and Signature Disclosure:

Not Offered via DocuSign
George Chavez
[email protected]
Security Level: Email, Account Authentication
(None)
Electronic Record and Signature Disclosure:

Not Offered via DocuSign
Lili Bosse
[email protected]
Security Level: Email, Account Authentication
(None)
Electronic Record and Signature Disclosure:

Signer Events Signature Timestamp
Not Offered via DocuSign
Huma Ahmed
[email protected]
Security Level: Email, Account Authentication
(None)
Electronic Record and Signature Disclosure:

Not Offered via DocuSign
Adrianne Tarazon
[email protected]
Security Level: Email, Account Authentication
(None)
Electronic Record and Signature Disclosure:

Not Offered via DocuSign
Jackie Perez
[email protected]
Security Level: Email, Account Authentication
(None)
Electronic Record and Signature Disclosure:

Not Offered via DocuSign
Lourdes Sy-Rodriguez
[email protected]
Security Level: Email, Account Authentication
(None)
Electronic Record and Signature Disclosure:

A RESOLUTION OF THE COUNCIL OF THE CITY OF

BEVERLY HILLS AWARDING PIXIE TOWN A
“GOLDEN SHIELD” CULTURAL RECOGNTION

Section 4. At its November 4, 2021, Special Meeting, the Cultural Heritage Commission considered six suggestions and voted on three finalists, including Pixie Town, to be considered for nomination as recipients of the Golden Shield Award. The Commission directed DocuSign Envelope ID: 791F34F4-FEE5-41C4-AF8B-198FA6957747 -2-
B0785-0001\2648653v1.doc
staff to return with a resolution nominating Pixie Town for a Golden Shield award at a future meeting.

Section 5. On January 12, 2022, the Cultural Heritage Commission conducted a Regular Meeting and adopted Resolution No. CHC 98, nominating Pixie Town for a Golden Shield award and recommending the City Council commemorate this location.

Section 6. BACKGROUND. The wonderful and unique Pixie Town store for children’s wear opened its doors at 365 North Beverly Drive in 1950. The store’s founder, Mrs.

Jean Earle, operated the specialty shop for roughly 15 years, but by the mid-1960’s Bill Selcer had taken over the business. Decades later, it was owned and operated by Lucy Bates, and had moved to a larger storefront at 400 North Beverly Drive. The Pixie Town store was one of Beverly Hills’ best known children’s clothing store. It was recognized for its high quality American and European girl’s clothing wear from infant to pre-teen sizes. They also offered exclusive boys clothing from infant size to roughly age 7, as well as distinctive accessories and gifts. A well-established fixture to the community, Pixie Town offered experienced, helpful, and courteous service that included wardrobe consultation (for young travelers, summer camp visitors, and back to school students), delivery, alterations, special orders, and gift mailing. Pixie Town was where young girls with their parents bought their first good dress and little boys got their first suit. For over 70 years, mothers and fathers headed straight to Pixie Town, which had been dressing Hollywood industry offspring for decades, to buy the finest brand names in children’s wear, including Danskin, Youngland, Girl Town, and in later years Versace Junior, Christian Dior, Baby Guess/Guess Kids, Moschino, and Givenchy.

DocuSign Envelope ID: 791F34F4-FEE5-41C4-AF8B-198FA6957747 -3-
B0785-0001\2648653v1.doc
Section 7. FINDINGS OF PARTICULAR ATTRIBUTES SUPPORTING GOLDEN SHIELD RECOGNITION. The Cultural Heritage Commission finds, pursuant to City Council Resolution No. 19-R-13230, that Pixie Town satisfies the necessary requirements for cultural recognition with a Golden Shield Plaque based on the following:

Pixie Town is eligible under Criterion 2. It fosters public appreciation and civic pride in the character and quality of the City and reinforces a sense of place associated with Beverly Hills.

Pixie Town is a fondly remembered retail destination for many Beverly Hills residents who grew up patronizing the local retail store. Pixie Town represents the shopping experience for which Beverly Hills is known, through its coupling curated, high-quality fashions with superior, personalized customer service. For the sense of place and civic pride that it elicits, Pixie Town is eligible for a Golden Shield Award.

Pixie Town is eligible under Criterion 4. It is associated with community members, businesses/institutions, or events that are important to the cultural history of the City. For over 70 years, Pixie Town was one of Beverly Hills’ best known children’s clothing stores, which served the Beverly Hills community since 1950. It was a beloved and successful local business that helped generations of Beverly Hills children and adolescents build everyday wardrobes with the desirable brands of the times, as well supplying the dresses and suits to mark special occasions. As a long-serving, oft-visited, cherished local business, Pixie Town is eligible to be honored with a Golden Shield Award.

Section 8. RECOGNITION OF PIXIE TOWN WITH A GOLDEN SHIELD AWARD. The City Council finds that Pixie Town qualifies for Golden Shield cultural recognition pursuant to City Council Resolution No. 19-R-13230. The site of Pixie Town’s first DocuSign Envelope ID: 791F34F4-FEE5-41C4-AF8B-198FA6957747 -4-
B0785-0001\2648653v1.doc
location at 365 North Beverly Drive is therefore awarded a Golden Shield Award based on the staff report presented to the City Council and the City Council deliberations.

Section 9. ENVIRONMENTAL ANALYSIS. Recognition of Pixie Town as a site of cultural importance with a Golden Shield Award was assessed in accordance with the authority and criteria contained in the California Environmental Quality Act (CEQA), the State CEQA Guidelines, and the environmental regulations of the City. It has been determined that presentation of a Golden Shield Award is commemorative only, does not authorize any new development or construction of new buildings, nor does it authorize any new land uses. For these reasons it can be seen with certainty that honoring the site of this retailer will not result in any significant adverse impact on the environment and therefore is exempt from the CEQA environmental review requirements pursuant to Section 15061(b)(3) of Title 14 of the California Code of Regulations.

Section 10. GENERAL PLAN CONSISTENCY. Honoring the site of the original Pixie Town with a Golden Shield award is consistent with the objectives, principles, and standards of the General Plan. General Plan Policy "HP 2 – acknowledge and actively promote the City’s health of historic resources through a variety of activities geared to residents, visitors, and the public at large”.

Section 11. The City Council hereby awards the site of Pixie Town at 365 North Beverly Drive with a Beverly Hills Golden Shield cultural recognition plaque, to be centered within the public sidewalk in front of the current 365 N. Beverly Dr. retail space.

DocuSign Envelope ID: 791F34F4-FEE5-41C4-AF8B-198FA6957747 -5-
B0785-0001\2648653v1.doc
Section 12. The record of proceedings for recognition of the site of Pixie Town with a Golden Shield cultural recognition plaque is maintained by the City as part of the official records of the Community Development Department at 455 North Rexford Drive, Beverly Hills, California, 90210.

Adopted:

CITY OF BEVERLY HILLS
A Municipal Corporation
____________________________

LILI BOSSE
Mayor of the City of Beverly Hills,
California
ATTEST:
(SEAL)

HUMA AHMED
City Clerk

APPROVED AS TO FORM APPROVED AS TO CONTENT
LAURENCE S. WIENER GEORGE CHAVEZ
City Attorney City Manager

RYAN GOHLICH, AICP
Director of Community Development
DocuSign Envelope ID: 791F34F4-FEE5-41C4-AF8B-198FA6957747 Certificate Of Completion
Envelope Id: 791F34F4FEE541C4AF8B198FA6957747 Status: Sent Subject: Please DocuSign: Resolution - Golden Shield Award - Pixie Town.pdf Source Envelope:

Document Pages: 5 Signatures: 2 Envelope Originator:

Certificate Pages: 2 Initials: 0 Evelin Welch
AutoNav: Enabled
EnvelopeId Stamping: Enabled
Time Zone: (UTC-08:00) Pacific Time (US & Canada)
455 N. Rexford Drive
Beverly Hills, CA 90210
[email protected]
IP Address: 198.245.189.181
Record Tracking
Status: Original
4/6/2022 3:46:02 PM
Holder: Evelin Welch
[email protected]
Location: DocuSign
Signer Events Signature Timestamp
Ryan Gohlich
[email protected]
Security Level: Email, Account Authentication
(None)
Signature Adoption: Pre-selected Style
Signed by link sent to [email protected]
Using IP Address: 198.245.189.166
Sent: 4/6/2022 3:49:02 PM
Viewed: 4/6/2022 3:51:47 PM
Signed: 4/6/2022 3:52:05 PM
Electronic Record and Signature Disclosure:

Not Offered via DocuSign
Dave Snow
[email protected]
Security Level: Email, Account Authentication
(None)
Signature Adoption: Drawn on Device
Signed by link sent to [email protected]
Using IP Address: 38.122.232.202
Sent: 4/6/2022 3:52:07 PM
Viewed: 4/6/2022 4:37:53 PM
Signed: 4/6/2022 4:38:13 PM
Electronic Record and Signature Disclosure:

Not Offered via DocuSign
Cindy Owens
[email protected]
Policy & Management Analyst
City of Beverly Hills
Security Level: Email, Account Authentication
(None)
Sent: 4/6/2022 4:38:15 PM
Electronic Record and Signature Disclosure:

Not Offered via DocuSign
George Chavez
[email protected]
Security Level: Email, Account Authentication
(None)
Electronic Record and Signature Disclosure:

Not Offered via DocuSign
Lili Bosse
[email protected]
Security Level: Email, Account Authentication
(None)
Electronic Record and Signature Disclosure:

Signer Events Signature Timestamp
Not Offered via DocuSign
Huma Ahmed
[email protected]
Security Level: Email, Account Authentication
(None)
Electronic Record and Signature Disclosure:

Not Offered via DocuSign
Adrianne Tarazon
[email protected]
Security Level: Email, Account Authentication
(None)
Electronic Record and Signature Disclosure:

Not Offered via DocuSign
Jackie Perez
[email protected]
Security Level: Email, Account Authentication
(None)
Electronic Record and Signature Disclosure:

Not Offered via DocuSign
Lourdes Sy-Rodriguez
[email protected]
Security Level: Email, Account Authentication
(None)
Electronic Record and Signature Disclosure:

A RESOLUTION OF THE COUNCIL OF THE CITY OF

BEVERLY HILLS AWARDING HANS OHRT
LIGHTWEIGHT BICYCLES A “GOLDEN SHIELD”

CULTURAL RECOGNITION PLAQUE AS A SITE OF

CULTURAL IMPORTANCE
Section 1. The Historic Preservation Ordinance (Beverly Hills Municipal Code, Title 10, Chapter 3, Article 32 - Historic Preservation) is intended to provide the ability to acknowledge, honor, and encourage the continued maintenance and preservation of the select properties in the City that contribute to an understanding of the City’s history; to foster civic pride and a sense of identity; and educate the public about Beverly Hills’ cultural, social, and architectural history.

Section 4. At its November 4, 2021, Special Meeting, the Cultural Heritage Commission considered six suggestions and voted on three finalists, including Hans Ohrt Lightweight Bicycles, to be considered for nomination as recipients of the Golden Shield Award.

The Commission directed staff to return with a resolution nominating Hans Ohrt Lightweight Bicycles for a Golden Shield award at a future meeting.

DocuSign Envelope ID: AD58C8C4-143E-490C-AEC4-19418384A015 -2-
B0785-0001\2648654v1.doc
Section 5. On January 12, 2022, the Cultural Heritage Commission conducted a Regular Meeting and adopted Resolution No. CHC 99, nominating Hans Ohrt Lightweight Bicycles for a Golden Shield award and recommending the City Council commemorate this location.

Section 6. BACKGROUND. Established in 1937, the Hans Ohrt Lightweight Bicycles shop served the residents of Beverly Hills and West Los Angeles for decades. Generations of local children got their first bicycles and canvas backpacks at this store, which they took with them to school. The plaque that hung over the outside main entrance of the bike shop read “My notion is that mankind would be better mortals if they all rode bicycles.” Hans Ohrt (1895-1960), was the National sprint champion in 1915, and rode throughout the United States, Australia, and Europe professionally from 1915 to 1924. Ohrt was also a member of the 1932 Olympic cycling committee in Los Angeles. Hans Ohrt initially opened his shop at 439 North Camden Drive adjacent to where he and his wife Ida lived at 435 North Camden Drive, but shortly thereafter relocated to a larger store at 9544 South Santa Monica Boulevard. When the shop opened it was way ahead of its time in advocating the use of lightweight, multi-speed bicycles, which were commonly called “English Racers.” As advances to bicycles were made, Ohrt brought those improvements to local residents by directly importing equipment from Europe. It was also Hans Ohrt who had the bridle paths in Beverly Hills legalized and improved for cycling use.

Following World War II, many of the movie studios were producing war movies with European street scenes that called for bicycles. Hans supplied a major portion of these bicycles to the studios.

As part of his thriving business notable customers included many Hollywood “movie folks” such as Clark Gable, Maureen O’Sullivan, Fess Parker, Bob Hope, Bing Crosby, and Tyrone Power.

Marilyn Monroe visited the bike shop two months before she passed away. There she rented an English bicycle for a month at the charge of $18.00. Actor James Brolin’s first job before going DocuSign Envelope ID: AD58C8C4-143E-490C-AEC4-19418384A015 -3-
B0785-0001\2648654v1.doc
into acting was at the Hans Ohrt bicycle shop where he wiped down the bikes and cleaned the floor.

The building that once housed the bike shop was remolded in 1977 as the headquarters for Jack Heller and Associates Realtors, a firm that specialized in residential and investment real estate.

Ultimately, however, the building was demolished and a new multi-story contemporary structure was built in its place in 1983.

Section 7. FINDINGS OF PARTICULAR ATTRIBUTES SUPPORTING GOLDEN SHIELD RECOGNITION. The Cultural Heritage Commission finds, pursuant to City Council Resolution No. 19-R-13230, that Hans Ohrt Lightweight Bicycles satisfies the necessary requirements for cultural recognition with a Golden Shield Plaque based on the following:

Hans Ohrt Lightweight Bicycles is eligible under Criterion 1. It exemplifies a particular way of life that helps to strengthen the economy of the City by formally recognizing important features and sites for residents, tourists and visitors. Hans and Ida Ohrt’s bicycle shop at the corner of Santa Monica Boulevard and Camden Drive drew customers from across Beverly Hills and Los Angeles for their cycling needs, and the business’ roster of customers included numerous celebrities. Mr.

Ohrt also supported the motion picture industry by supplying the studios with most of the bicycles seen in street scenes on film in the post-WWII period. For its contributions to the Beverly Hills local economy, Hans Ohrt Lightweight Bicycles is eligible to be honored with a Golden Shield Award.

DocuSign Envelope ID: AD58C8C4-143E-490C-AEC4-19418384A015 -4-
B0785-0001\2648654v1.doc
Hans Ohrt Lightweight Bicycles is eligible under Criterion 2. It fosters public appreciation and civic pride in the character and quality of the City and reinforces a sense of place associated with Beverly Hills. Hans Ohrt Lightweight Bicycles filled the niche for highend bicycling equipment to its Beverly Hills clientele form the 1930s through the 1970s.

Additionally, Mr. Ohrt contributed to bicycling culture in Los Angeles through his service on the 1932 Olympic cycling committee. In Beverly Hills it was due to Ohrt’s advocacy that the bridle paths were made open and accessible to bicycles. Due to the shop and its proprietor, Beverly Hills residents and visitors were enabled to participate in cycling as a way of life. As such, Hans Ohrt Lightweight Bicycles is eligible for a Golden Shield Award.

Hans Ohrt Lightweight Bicycles is eligible under Criterion 4. It is associated with community members, businesses/institutions, or events that are important to the cultural history of the City. Hans Ohrt Lightweight Bicycles served the Beverly Hills community for nearly thirty years, from 1937 to 1976. It was an important business that supplied the local community with the finest modern cycling equipment imported from Europe. For its longstanding place in the community and for its associations with founder and award-winning cyclist Hans Ohrt, Hans Ohrt Lightweight Bicycles is eligible to be honored with a Golden Shield Award.

Section 8. RECOGNITION OF HANS OHRT LIGHTWEIGHT BICYCLES WITH A GOLDEN SHIELD AWARD. The City Council finds that Hans Ohrt Lightweight Bicycles qualifies for Golden Shield cultural recognition pursuant to City Council Resolution No. 19-R13230. The site of Hans Ohrt Lightweight Bicycles long-term location at 9544 South Santa Monica Boulevard is therefore awarded a Golden Shield Award based on the staff report presented to the City Council and the City Council deliberations.

DocuSign Envelope ID: AD58C8C4-143E-490C-AEC4-19418384A015 -5-
B0785-0001\2648654v1.doc
Section 9. ENVIRONMENTAL ANALYSIS. Recognition of Hans Ohrt Lightweight Bicycles as a site of cultural importance with a Golden Shield Award was assessed in accordance with the authority and criteria contained in the California Environmental Quality Act (CEQA), the State CEQA Guidelines, and the environmental regulations of the City. It has been determined that presentation of a Golden Shield Award is commemorative only, does not authorize any new development or construction of new buildings, nor does it authorize any new land uses.

For these reasons it can be seen with certainty that honoring the site of this retailer will not result in any significant adverse impact on the environment and therefore is exempt from the CEQA environmental review requirements pursuant to Section 15061(b)(3) of Title 14 of the California Code of Regulations.

Section 10. GENERAL PLAN CONSISTENCY. Honoring the site of the original Hans Ohrt Lightweight Bicycles with a Golden Shield award is consistent with the objectives, principles, and standards of the General Plan. General Plan Policy "HP 2 – acknowledge and actively promote the City’s health of historic resources through a variety of activities geared to residents, visitors, and the public at large”.

Section 11. The City Council hereby awards the site of Hans Ohrt Lightweight Bicycles at 9544 South Santa Monica Boulevard with a Beverly Hills Golden Shield cultural recognition plaque, to be centered within the public sidewalk at the southeast corner of North Camden Drive and South Santa Monica Boulevard, placed where the canted front entry door to the bicycle shop was once located.

Section 12. The record of proceedings for recognition of the site of Hans Ohrt Lightweight Bicycles with a Golden Shield cultural recognition plaque is maintained by the City as part of the official records of the Community Development Department at 455 North Rexford Drive, Beverly Hills, California, 90210.

DocuSign Envelope ID: AD58C8C4-143E-490C-AEC4-19418384A015 -6-
B0785-0001\2648654v1.doc
Section 13. The City Clerk shall certify to the adoption of the Resolution and shall cause the Resolution and her certification to be entered in the Book of Resolutions of the City Council of the City of Beverly Hills.

Adopted:

CITY OF BEVERLY HILLS
A Municipal Corporation
____________________________

LILI BOSSE
Mayor of the City of Beverly Hills,
California
ATTEST:
(SEAL)

HUMA AHMED
City Clerk

APPROVED AS TO FORM APPROVED AS TO CONTENT
LAURENCE S. WIENER GEORGE CHAVEZ
City Attorney City Manager

RYAN GOHLICH, AICP
Director of Community Development
DocuSign Envelope ID: AD58C8C4-143E-490C-AEC4-19418384A015 Certificate Of Completion
Envelope Id: AD58C8C4143E490CAEC419418384A015 Status: Sent Subject: Please DocuSign: Resolution - Golden Shield Award - Hans Ohrt.pdf Source Envelope:

Document Pages: 6 Signatures: 2 Envelope Originator:

Certificate Pages: 2 Initials: 0 Evelin Welch
AutoNav: Enabled
EnvelopeId Stamping: Enabled
Time Zone: (UTC-08:00) Pacific Time (US & Canada)
455 N. Rexford Drive
Beverly Hills, CA 90210
[email protected]
IP Address: 198.245.189.181
Record Tracking
Status: Original
4/6/2022 3:37:46 PM
Holder: Evelin Welch
[email protected]
Location: DocuSign
Signer Events Signature Timestamp
Ryan Gohlich
[email protected]
Security Level: Email, Account Authentication
(None)
Signature Adoption: Pre-selected Style
Signed by link sent to [email protected]
Using IP Address: 198.245.189.166
Sent: 4/6/2022 3:40:25 PM
Viewed: 4/6/2022 3:41:35 PM
Signed: 4/6/2022 3:41:49 PM
Electronic Record and Signature Disclosure:

Not Offered via DocuSign
Dave Snow
[email protected]
Security Level: Email, Account Authentication
(None)
Signature Adoption: Drawn on Device
Signed by link sent to [email protected]
Using IP Address: 38.122.232.202
Sent: 4/6/2022 3:41:51 PM
Viewed: 4/6/2022 4:37:07 PM
Signed: 4/6/2022 4:37:24 PM
Electronic Record and Signature Disclosure:

Not Offered via DocuSign
Cindy Owens
[email protected]
Policy & Management Analyst
City of Beverly Hills
Security Level: Email, Account Authentication
(None)
Sent: 4/6/2022 4:37:25 PM
Electronic Record and Signature Disclosure:

Not Offered via DocuSign
George Chavez
[email protected]
Security Level: Email, Account Authentication
(None)
Electronic Record and Signature Disclosure:

Not Offered via DocuSign
Lili Bosse
[email protected]
Security Level: Email, Account Authentication
(None)
Electronic Record and Signature Disclosure:

Signer Events Signature Timestamp
Not Offered via DocuSign
Huma Ahmed
[email protected]
Security Level: Email, Account Authentication
(None)
Electronic Record and Signature Disclosure:

Not Offered via DocuSign
Adrianne Tarazon
[email protected]
Security Level: Email, Account Authentication
(None)
Electronic Record and Signature Disclosure:

Not Offered via DocuSign
Jackie Perez
[email protected]
Security Level: Email, Account Authentication
(None)
Electronic Record and Signature Disclosure:

Not Offered via DocuSign
Lourdes Sy-Rodriguez
[email protected]
Security Level: Email, Account Authentication
(None)
Electronic Record and Signature Disclosure:

Not Offered via DocuSign
Witness Events Signature Timestamp
Notary Events Signature Timestamp
Envelope Summary Events Status Timestamps
Envelope Sent Hashed/Encrypted 4/6/2022 3:40:25 PM
Payment Events Status Timestamps
Attachment 6
Resolution recognizing Francis-Orr Stationary Co.
-1-
B0785-0001\2648657v1.doc
RESOLUTION NO. 22-R-_____
Section 1. The Historic Preservation Ordinance (Beverly Hills Municipal Code, Title 10, Chapter 3, Article 32 - Historic Preservation) is intended to provide the ability to acknowledge, honor, and encourage the continued maintenance and preservation of the select properties in the City that contribute to an understanding of the City’s history; to foster civic pride and a sense of identity; and educate the public about Beverly Hills’ cultural, social, and architectural history.

Section 4. At its November 4, 2021 Special Meeting, the Cultural Heritage Commission considered six suggestions and voted on three finalists, including Francis-Orr Stationery Co., to be considered for nomination as recipients of the Golden Shield Award. The Commission directed staff to return with a resolution nominating Francis-Orr Stationery Co. for a Golden Shield award at a future meeting.

A RESOLUTION OF THE COUNCIL OF THE CITY OF

BEVERLY HILLS AWARDING FRANCIS-ORR
STATIONERY CO. A “GOLDEN SHIELD” CULTURAL

RECOGNITION PLAQUE AS A SITE OF CULTURAL

IMPORTANCE
DocuSign Envelope ID: 76EC9F18-C4EF-425E-A5F6-5D7682FEDD70 -2-
B0785-0001\2648657v1.doc
Section 5. On January 12, 2022, the Cultural Heritage Commission conducted a Regular Meeting and adopted Resolution No. CHC 100, nominating Francis-Orr Stationery Co. for a Golden Shield award and recommending the City Council commemorate this location.

Section 6. BACKGROUND. Established in 1924, the Francis-Orr Stationery Company (Co.) was one of the first woman-owned businesses in Beverly Hills. Founded by a pair of enterprising women, Estella G. Francis (1883-1961) and Estella D. Orr (1874-1968), their store was a haven for personal stationery, gifts, and office supplies. It was initially located briefly along South Santa Monica Boulevard before moving into the stylish Art Deco designed Loud Building at 349 North Beverly Drive in 1929. In 1941, it moved to 351 Rodeo Drive (another Harold Loudowned building newly completed) and then in the early 1970s to 320 North Camden Drive (9595 Wilshire Boulevard). At the end of 2017, the brick and mortar shop closed its doors and became, for some time, an online marketplace offering quality commercial and personalized stationery products and gifts.

In the late 1950s, the business was sold to Curtis Guss (1931-2020) and family. Catherine “Annelle,” Curtis’ wife (1938-2020), raised four children while helping to run the family store.

She was known to be one of the most talented engravers in the Los Angeles area and had a keen eye for fine design and craftsmanship. Upon their passing, the business was managed by their son Greg.

The basic nature of Francis-Orr Stationery Co. has not changed since its humble beginnings. The business has always prided itself in offering a personal brand of service and an elegant line of products that celebrated the era of the hand-written note, card, or letter; the supple feel of a superbly crafted fountain pen; and the luxurious look of a perfectly printed or engraved invitation. It proved to be a favored destination store of celebrated Angelenos past and present, as well as visitors to the city and local citizens. Francis-Orr also maintained a star-studded clientele DocuSign Envelope ID: 76EC9F18-C4EF-425E-A5F6-5D7682FEDD70 -3-
B0785-0001\2648657v1.doc
that included Hollywood legends such as Clark Gable, Barbara Stanwyck, Joan Crawford, Jerry Lewis, and Elizabeth Montgomery, among many others. Francis-Orr Stationery Co. maintained a physical presence in the Beverly Hills community for roughly 93 years with an elegant selection of stationery supplies for the discerning clientele that was its patrons.

Section 7. FINDINGS OF PARTICULAR ATTRIBUTES SUPPORTING GOLDEN SHIELD RECOGNITION. The Cultural Heritage Commission finds, pursuant to City Council Resolution No. 19-R-13230, that Francis-Orr Stationery Co. satisfies the necessary requirements for cultural recognition with a Golden Shield Plaque based on the following:

Francis-Orr Stationery Co. is eligible under Criterion 1. It exemplifies a particular way of life that helps to strengthen the economy of the City by formally recognizing important features and sites for residents, tourists and visitors. Francis-Orr Stationery Co. was a singularly unique destination providing upscale paper goods, personalized stationery, and curated gifts for its Beverly Hills clientele, many of whom were repeat and regular customers. It was a thriving local-serving business for nearly a century due to its selection of exceptional goods and personal service. For its contributions to the Beverly Hills local economy and way of life, Francis-Orr Stationery Co. is eligible to be honored with a Golden Shield Award.

Francis-Orr Stationery Co. is eligible under Criterion 2. It fosters public appreciation and civic pride in the character and quality of the City and reinforces a sense of place associated with Beverly Hills. Generations of locals in the community patronized Francis-Orr Stationery Co. to mark special life events with personalized wedding invitations and birth announcements.

Across its locations from its superb Art Deco storefront at 349 North Beverly Drive, to holding a spot on Rodeo Drive, to a traditionally-designed storefront with custom interior woodwork at its 320 North Camden Drive location, the Francis-Orr Stationery Co. was a mainstay in the Beverly Hills community and contributes to the sense of place as a tight-knit, sophisticated small town.

DocuSign Envelope ID: 76EC9F18-C4EF-425E-A5F6-5D7682FEDD70 -4-
B0785-0001\2648657v1.doc
Francis-Orr Stationery Co. is eligible under Criterion 4. It is associated with community members, businesses/institutions, or events that are important to the cultural history of the City.

Francis-Orr Stationery Co. is recognized for being one of the longest operating local and familyowned businesses in Beverly Hills, in business from 1924 – 2017, for over 93 years. FrancisOrr Stationery Co. also holds the honor as one of the first woman-owned businesses in Beverly Hills, founded by the enterprising pair of Estella Francis and Estella Orr (hence the name, Francis-Orr). Curtis and Annelle (Catherine) Guss purchased the business in the 1950s and the Guss Family continued to own and operate the shop until they closed it in 2017. For its longstanding place in the community and for its associations with founders Francis and Orr, and the Guss Family, Francis-Orr Stationery Co. is eligible to be honored with a Golden Shield Award.

Section 8. RECOGNITION OF FRANCIS-ORR STATIONERY CO. WITH A GOLDEN SHIELD AWARD. The City Council finds that Francis-Orr Stationery Co. qualifies for Golden Shield cultural recognition pursuant to City Council Resolution No. 19-R-13230.

The site of Francis-Orr Stationery Co.’s first long-term permanent business location at 345 North Beverly Drive is therefore awarded a Golden Shield Award based on the staff report presented to the City Council and the City Council deliberations.

Section 9. ENVIRONMENTAL ANALYSIS. Recognition of Francis-Orr Stationery Co. as a site of cultural importance with a Golden Shield Award was assessed in accordance with the authority and criteria contained in the California Environmental Quality Act (CEQA), the State CEQA Guidelines, and the environmental regulations of the City. It has been determined that presentation of a Golden Shield Award is commemorative only, does not authorize any new development or construction of new buildings, nor does it authorize any new land uses. For these reasons it can be seen with certainty that honoring the site of this retailer will not result in any DocuSign Envelope ID: 76EC9F18-C4EF-425E-A5F6-5D7682FEDD70 -5-
B0785-0001\2648657v1.doc
significant adverse impact on the environment and therefore is exempt from the CEQA environmental review requirements pursuant to Section 15061(b)(3) of Title 14 of the California Code of Regulations.

Section 10. GENERAL PLAN CONSISTENCY. Honoring the site of the original Francis-Orr Stationery Co. with a Golden Shield award is consistent with the objectives, principles, and standards of the General Plan. General Plan Policy "HP 2 – acknowledge and actively promote the City’s health of historic resources through a variety of activities geared to residents, visitors, and the public at large”.

Section 11. The City Council hereby awards the site of Francis-Orr Stationery Co. with a Beverly Hills Golden Shield cultural recognition plaque, to be centered within the public sidewalk in front of the entry portal to the elevator lobby of the City-owned parking structure at 345 North Beverly Drive. This marks the location of Francis-Orr Stationery Co.’s first long-term permanent business location.

Section 12. The record of proceedings for recognition of the site of Francis-Orr Stationery Co. with a Golden Shield cultural recognition plaque is maintained by the City as part of the official records of the Community Development Department at 455 North Rexford Drive, Beverly Hills, California, 90210.
//
//
DocuSign Envelope ID: 76EC9F18-C4EF-425E-A5F6-5D7682FEDD70 -6-
B0785-0001\2648657v1.doc
Section 13. The City Clerk shall certify to the adoption of the Resolution and shall cause the Resolution and her certification to be entered in the Book of Resolutions of the City Council of the City of Beverly Hills.

Adopted:

CITY OF BEVERLY HILLS
A Municipal Corporation
____________________________

LILI BOSSE
Mayor of the City of Beverly Hills,
California
ATTEST:
(SEAL)

HUMA AHMED
City Clerk

APPROVED AS TO FORM APPROVED AS TO CONTENT
LAURENCE S. WIENER GEORGE CHAVEZ
City Attorney City Manager

RYAN GOHLICH, AICP
Director of Community Development
DocuSign Envelope ID: 76EC9F18-C4EF-425E-A5F6-5D7682FEDD70 Certificate Of Completion
Envelope Id: 76EC9F18C4EF425EA5F65D7682FEDD70 Status: Sent Subject: Please DocuSign: Resolution - Golden Shield Award - Francis Orr.pdf Source Envelope:

Document Pages: 6 Signatures: 2 Envelope Originator:

Certificate Pages: 2 Initials: 0 Evelin Welch
AutoNav: Enabled
EnvelopeId Stamping: Enabled
Time Zone: (UTC-08:00) Pacific Time (US & Canada)
455 N. Rexford Drive
Beverly Hills, CA 90210
[email protected]
IP Address: 198.245.189.181
Record Tracking
Status: Original
4/6/2022 3:40:30 PM
Holder: Evelin Welch
[email protected]
Location: DocuSign
Signer Events Signature Timestamp
Ryan Gohlich
[email protected]
Security Level: Email, Account Authentication
(None)
Signature Adoption: Pre-selected Style
Signed by link sent to [email protected]
Using IP Address: 198.245.189.166
Sent: 4/6/2022 3:42:47 PM
Viewed: 4/6/2022 3:45:25 PM
Signed: 4/6/2022 4:51:05 PM
Electronic Record and Signature Disclosure:

Not Offered via DocuSign
Dave Snow
[email protected]
Security Level: Email, Account Authentication
(None)
Signature Adoption: Drawn on Device
Signed by link sent to [email protected]
Using IP Address: 38.122.232.202
Sent: 4/6/2022 4:51:07 PM
Viewed: 4/6/2022 4:55:13 PM
Signed: 4/6/2022 4:55:34 PM
Electronic Record and Signature Disclosure:

Not Offered via DocuSign
Cindy Owens
[email protected]
Policy & Management Analyst
City of Beverly Hills
Security Level: Email, Account Authentication
(None)
Sent: 4/6/2022 4:55:35 PM
Electronic Record and Signature Disclosure:

Not Offered via DocuSign
George Chavez
[email protected]
Security Level: Email, Account Authentication
(None)
Electronic Record and Signature Disclosure:

Not Offered via DocuSign
Lili Bosse
[email protected]
Security Level: Email, Account Authentication
(None)
Electronic Record and Signature Disclosure:

Signer Events Signature Timestamp
Not Offered via DocuSign
Huma Ahmed
[email protected]
Security Level: Email, Account Authentication
(None)
Electronic Record and Signature Disclosure:

Not Offered via DocuSign
In Person Signer Events Signature Timestamp
Editor Delivery Events Status Timestamp
Agent Delivery Events Status Timestamp
Intermediary Delivery Events Status Timestamp
Certified Delivery Events Status Timestamp
Carbon Copy Events Status Timestamp
Adrianne Tarazon
[email protected]
Security Level: Email, Account Authentication
(None)
Electronic Record and Signature Disclosure:

Not Offered via DocuSign
Dorina Mohan
[email protected]
Security Level: Email, Account Authentication
(None)
Electronic Record and Signature Disclosure:

Not Offered via DocuSign
Jackie Perez
[email protected]
Security Level: Email, Account Authentication
(None)
Electronic Record and Signature Disclosure:

Not Offered via DocuSign
Lourdes Sy-Rodriguez
[email protected]
Security Level: Email, Account Authentication
(None)
Electronic Record and Signature Disclosure:

Beverly Hills City CouncilApril 12, 2022

Beverly Hills City Council
April 12, 2022