AGENDA REPORT
Meeting Date: May 24, 2022
Item Number:
To: Honorable Mayor & City Council
From: Laura Biery, Marketing and Economic Sustainability Manager Subject: RECOMMENDATION OF THE BEVERLY HILLS CITY COUNCIL
LIAISON / CHAMBER OF COMMERCE COMMITTEE REGARDING
THE FISCAL YEAR 2022/2023 WORK PLAN AND FUNDING
REQUEST BY THE BEVERLY HILLS CHAMBER OF COMMERCE
RECOMMENDATION TO WAIVE THE SPECIAL EVENT PERMIT FEE
FOR BUSINESS RIBBON CUTTING EVENTS HOSTED IN
PARTNERSHIP WITH THE BEVERLY HILLS CHAMBER OF
COMMERCE
Attachments: 1. Proposed Fiscal Year 2022/2023 Work Plan
2. Proposed Budget Detail for Fiscal Year 2022/2023
RECOMMENDATION
Staff recommends the City Council approve the recommendation from the Beverly Hills City Council Liaison / Chamber of Commerce Committee to approve the Beverly Hills Chamber of Commerce (Chamber) Fiscal Year 2022/2023 (FY 22/23) work plan and the request to waive the special event permit fee for business ribbon cutting events hosted in partnership with the Chamber.
INTRODUCTION
On May 18, 2022, the City Council Liaison / Chamber of Commerce Committee (Committee), Mayor Lili Bosse and Councilmember Robert Wunderlich, reviewed the Chamber’s annual work plan and funding request for FY 22/23 as well as a recap of the accomplishments from the Fiscal Year 21/22 work plan. This item seeks City Council approval of the recommendation from the Committee supporting the Chamber’s proposed annual work plan and the request to waive the special event permit fee for business ribbon cutting events hosted in partnership with the Chamber.
DISCUSSION
The City contracts with the Chamber to provide a range of economic development programs, which reflects City priorities and seek to retain existing businesses and attract
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Meeting Date: May 24, 2022
new businesses to Beverly Hills. The Chamber’s focus is on fostering business-tobusiness relationships in Beverly Hills and to act as a liaison between the City and business community.
The Chamber’s proposed FY 22/23 work plan includes a mix of programming that typically recurs annually, as well as new initiatives that reflect current and upcoming City Council priorities including those listed in the updated Economic Sustainability Plan update.
Summary of Programming
A summary of the programming listed in the Chamber’s work plan is below with more detail provided in Attachment 1.
I.A. Chamber of Commerce will provide Marketing and Outreach Support for City and Partner Events, Functions, and Initiatives by providing communications support and business visitations to inform business about key resources and news updates and gather critical data and information for the City, Chamber of Commerce and partners; I.B. Chamber of Commerce will organize and participate in the annual New York Business Attraction and Retention Mission;
I.C. Chamber of Commerce will manage regular meetings of the Beverly Hills Commercial Property Owner’s Task Force to spur dialogue and develop ideas and plans for commercial properties;
I.D. Chamber of Commerce will manage the Small Business Development Center Partnership with El Camino College, which offers one-on-one business counseling and educational seminars;
I.E. Chamber of Commerce will manage the NOW Beverly Hills Shop Local Program.
This program focuses on connecting businesses and residents and to encourage residents to shop locally;
I.F. Chamber of Commerce will organize and host four Broker’s Roundtables so retail and office commercial real estate brokers can meet with City staff to spur discussion on any real estate opportunities that could benefit the community; I.G. Chamber of Commerce will provide Management of Beverly Hills Small Business Task Force to gather feedback and recommendations about strategies to attract and retain small businesses in Beverly Hills;
I.H. Chamber of Commerce will assist in updating the Beverly Hills Economic Development webpages on the City’s current and new website which will provide a series of economic development data tools to help existing and prospective businesses gather critical business information;
I.I. Chamber of Commerce will organize Mayoral Business Retention Meetings between Beverly Hills business owners and the Mayor;
I.J. Chamber of Commerce will organize twelve LA Metro Subway Stakeholder Outreach Meetings. These meetings will provide a forum for businesses, partner agencies and the City to communicate ongoing information about subway construction Meeting Date: May 24, 2022
for Section 2 and its impact to businesses. Funds for this work plan item may be subject to reimbursement from Metro.
I.K. Chamber of Commerce will participate in implementation of the City’s Economic Sustainability Plan and help identify and execute action items in the Plan; I.L. Chamber of Commerce will Support New and Existing Business Projects in Beverly Hills by observing and participating in the planning process for two business openings and/or projects;
I.M. Chamber of Commerce will actively engage in Regional Business Attraction in order to identify and outreach to business attraction targets within the Southern California region;
I.N. Chamber of Commerce will continue to use the new Business Attraction Marketing Materials and push out the quarterly “New Business Newsletter” to help support business attraction efforts of both the City and the Chamber of Commerce; II.A. Chamber of Commerce will organize and participate in an Other City (Miami) Attraction and Retention Mission, similar to the New York Mission, which would include outreach, preparation and travel to Miami for a 3 day trip; II.B. Chamber of Commerce will purchase and utilize the Buxton Economic Development Support Database, for targeted outreach of business attraction efforts using data from VISA and mobile analytics as well as sharing data with the City and the Conference and Visitors Bureau; and
II.C. Chamber of Commerce is requesting to waive Special Event Permit Fees for Ribbon Cuttings, to encourage new businesses to host ribbon cutting events in the City as more new businesses open in FY 22/23.
2022 BOLD Summer “BOLD Bites – BOLD Sounds” - $20,000 in existing FY 21/22 funding
In addition to the FY 22/23 work plan, the Chamber is proposing to launch a 2022 BOLD Summer marketing initiative called “BOLD Bites – BOLD Sounds”. The “BOLD Bites - BOLD Sounds” campaign will promote the 12 summertime concerts (Concerts on Canon) with vibrant visuals and evocative language. The Chamber’s campaign will promote each concert as a complete evening on the town by pairing it with a dinner venue. The pairings will be fun and imaginative, based on culture or other shared themes. To keep it fresh and interesting every week, the suggested restaurants will range from casual to high-end, and will suggest different modes of consumption: dining before the concert, bringing the food to the concert, or dining afterward. To stay true to the bold, graphical visual style of the Now Beverly Hills brand, it will place cutout photographic elements on vibrant color backgrounds to create eye-catching, inviting posters for each evening. These promotional elements will appear as social-media memes, ads, and possibly printed items including flyers or posters.
Funding for the 2022 BOLD Summer “BOLD Bites – BOLD Sounds” initiative will be from a portion of the reallocation of funds from the canceled FY 21/22 San Francisco Mission Trip.
Meeting Date: May 24, 2022
FISCAL IMPACT
For FY 22/23, the Chamber is requesting $540,530 as further detailed in Attachments 1 and 2. The table below reflects the consideration approved by the City Council for the Chamber’s agreements with the City for the last four fiscal years and the proposed request for FY 22/23.
FY 18/19 FY 19/20 FY 20/21 FY 21/22 FY 22/23 Request
Cost of
Agreement $334,390 $347,505 $304,080 $488,940 $540,530
The FY 22/23 Proposed Operating Budget will be presented to City Council by the Finance Department on May 24, 2022. If the City Council approves the FY 22/23 operating budget as presented during this year’s proposed budget sessions, the Policy and Management Department will have $380,000 available in the Business Development budget (00101313) to fund the Chamber’s proposed work plan. The additional $160,530 needed to cover the remaining funding is recommended to be funded from the Tourism and Marketing budget as a significant portion of the Chamber’s efforts in FY 22/23 will be dedicated to marketing and attraction initiatives.
Staff has also identified $13,250 of the Chamber’s proposed work plan expenses as being related to Section 2 of the Purple Line Extension. These costs can be reimbursed by Metro. Staff will work with the Chamber to ensure invoicing includes all of the Metro required information such that the City can receive reimbursement for those expenses.
The City has maintained a policy of funding its tourism and marketing programs from a specific allocation of the transient occupancy tax (“TOT”). The City collects a total of fourteen percent TOT based on gross room sales from the City’s hotels. One-seventh of the total TOT revenue has been the basis of calculating the funding for the Tourism and Marketing budget in Beverly Hills for approximately 25 years.
The Finance Department is currently proposing a TOT revenue forecast of $44,000,000 for FY 22/23. This will result in a one-seventh amount of $6,285,714. Staff anticipates this funding would be allocated for various programs as shown below.
Description of Program to be Funded from TOT in FY 22/23 Potential Budget Allocation
Holiday Décor Storage $12,000
Intellectual Property Legal Services $100,000
Concours D'Elegance in 2023 – Estimate based on prior year $225,000 Conference & Visitors Bureau - FY 22/23 Work Plan – Estimate depending on Council approval $4,261,470
Rodeo Drive Committee FY 22/23 Work Plan - Estimate
depending on Council approval $184,998
Landscape – Rodeo Drive Median $22,000
Portion of the Beverly Hills Chamber of Commerce Work Plan – Estimate for FY 22/23 depending on Council approval $160,530 Contingency Funding for other Tourism & Marketing Events $1,319,716 Total $6,285,714
Meeting Date: May 24, 2022
As of May 13, 2022, all numbers reflected in the chart above for City funding are tentative as the numbers are being finalized for presentation to the City Council.
Additionally, until the FY 22/23 budget is adopted by the City Council, the numbers are subject to change.
Additionally, the fiscal impact for the request to waive the special event permit fee for business ribbon cutting events hosted in partnership with the Chamber is dependent on the number of business ribbon cutting events held in the year. The Chamber is estimating a potential 30 ribbon cutting events a year. If all potential 30 ribbon cutting events necessitate a fee waiver, then the total of the waived permit fees would be $29,010 or $967 per permit. It should be noted not all events will trigger a special event permit fee however those events that encroach upon the public right of way with items such as stanchions, red carpet, or a step-n-repeat would meet that threshold.
Nancy Hunt Coffey,
Assistant City Manager
Approved By
Attachment 1
WORK PLAN PROPOSAL FY 2022-23 to
Beverly Hills City Council
Todd Johnson, Chief Executive Officer; Blair Schlecter; Greg Sefain, Economic Development Manager
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City contracts annually with the Beverly Hills Chamber of Commerce to provide a range of programs that benefit businesses and residents in Beverly Hills.
Program goals include:
Marketing & Economic Development
Support City & Partner Events and Initiatives
Business Attraction and Retention
Chamber Liaisons (Mayor Bosse and Councilmember Wunderlich) are supportive of Chamber Proposal for FY 22-23
Work Plan Proposal Overview
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Enhanced Chamber Marketing and Promotion of
City and Partner Events
Business with Bosse
60 Second Shoutouts
Live with Lili
BH Art Show
Rodeo Drive Concours d’Elegance
Holiday Lighting
Many more!
Walk the Neighborhood
Greet businesses and understand local conditions
for ground floor businesses in each neighborhood
Marketing and Outreach for City and Partner Events,
Functions and Initiatives
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Detail of Enhanced Marketing and Promotion
Dedicated Chamber Marketing efforts
Chamber Monday Newsletter
Social media posts/stories/shares
Eblasts
Cross Promotion of City Programs and Initiatives
OpenBH Updates
Green Business Certification Program
Organic Waste Recycling
Water Conservation
Marketing and Outreach for City and Partner Events,
Functions and Initiatives
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Promotion of Concerts on Canon and Local Businesses Through NowBH Shop Local Program
Marketing Campaign to Promote
local businesses to patronize before, during and
after concerts
Eblasts, social media, newsletters, programming
at concerts
Creation of lists of local restaurants and local retailers for attendees to patronize to create a complete night in Beverly Hills Execution of campaign to market shopping, dining and other amenities as part of the events
2022 BOLD SUMMER
"BOLD Bites - BOLD Sounds" Summer Promotion of Concerts on Canon K 4
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Review of 2021-2022 Efforts:
Business retention meetings with corporate offices of significant Rodeo Drive businesses and other brands Understand business priorities and communicate recent developments Recent victories and progress
Marea
Daniel Boulud
Cote and San Ambroeus
Economic Development and Business Support
New York Business Attraction and Retention Mission
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2022-2023 Plans:
3 days of meetings with primary focus on
business attraction
Total of 20-25 meetings
Focus on leasing throughout the City
Industry Focuses:
Retail (emerging new brands)
Restaurants (new cuisine/Michelin rated)
Entertainment/Innovative professional services
Economic Development and Business Support
New York Business Attraction and Retention Mission
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2022-2023 Plan
Miami has become hotspot for
exciting/innovative businesses
Bloomberg: “Miami is the most exciting
food city in the country”
The Robb Report: Miami is “America’s
Hottest Dining Scene”
Economic Development and Business Support
Miami Business Attraction and Retention Mission
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2022-2023 Plan
3 day trip with focus on business
attraction (15-20 meetings)
Industry Focuses:
Restaurants and retailers, other
businesses
Opportunity to meet with new concepts
not in NY
Economic Development and Business Support
Miami Business Attraction and Retention Mission
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Purpose: Enhance City and fill vacancies through research and outreach to Southern California businesses
Plan for 2022-2023:
Continue to research, identify and build relationships to attract regional businesses to Beverly Hills
Conduct tours, provide follow up information and
connect to brokers and City staff to facilitate opening Economic Development and Business Support
Regional Business Attraction
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Buxton provides an economic development data
platform
Plan for 2022-2023:
Targeted business attraction data
Local demographics and engagement tools
Share data and analytics with CVB and City for tourism and other business support purposes
Economic Development and Business Support
Buxton Economic Development Support Database
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More detail on potential uses:
Utilize to identify companies to meet in NY and Miami
with alignment with BH resident and tourist interests
Assess local resident interests for use in
Now Beverly Hills program engagement
Use by CVB and City to understand tourist interests and characteristics and economic impact as well as dwell
time at events utilizing mobile phone and VISA data
Economic Development and Business Support
Buxton Economic Development Support Database
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Purpose: connect businesses and residents and encourage residents to shop local and support local businesses Review of 2021-2022:
Extensive re-brand of program
Developed and organized a series of shop local campaigns including prizes and encouraging store visits Organized events in partnership with First Thursdays
Conducted promotions, including business profiles, holiday specials and items of local interest.
Economic Development and Business Support
Now Beverly Hills Shop Local Program
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Plan for 2022-2023:
Execute quarterly campaigns to support efforts to shop local Including promotion of BOLD Summer and Concerts on Canon through “BOLD Bites – BOLD Sounds” Further campaigns based on seasonal or other City activities Continue business support efforts
Business profiles
Social Media
Mixers
Economic Development and Business Support
Now Beverly Hills Shop Local Program
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Broker’s Roundtables
Property Owner’s Task Force
Small Business Task Force
Small Business Development Center
Mayoral Business Retention Meetings
LA Metro Subway Stakeholder Meetings
New Businesses Newsletter
Beverly Hills Economic Development Website Support
Economic Sustainability Plan Support
Support New & Existing Business Projects in Beverly Hills Other Economic Development and Business Support
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Chamber conducts ribbon cuttings for new
businesses, typically attended by Mayor
Businesses sometimes conduct activities during
ribbon cuttings that require a special event permit
Request to waive fees associated with special
events permits for ribbon cutting events co-hosted
with the Chamber
Request to Waive Special Events Fees During
Ribbon Cuttings
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Work Plan Item FY 2021-2022 FY 2022-2023 Budget Difference IA. Marketing and Outreach Support for City and Partner Events, Functions and Initiatives$24,850 $51,250 +$26,400 IB. New York Business Attraction and Retention Mission $107,690 $112,330 +$4,640 IC. Beverly Hills Property Owners Task Force $13,460 $12,450 -$1,010 ID. Small Business Development Center $26,350 $26,350 No Change IE. Now Beverly Hills Shop Local Program $105,800 $117,800 +$12,000 IF. Broker’s Roundtables $13,800 $13,800 No Change
IG. Beverly Hills Small Business Task Force $13,400 $12,450 -$950 IH. Beverly Hills Economic Development Webpage Support $13,700 $7,750 -$5,950 II. Mayoral Business Retention Meetings $15,550 $15,550 No Change IIJ. LA Metro Subway Stakeholder Outreach Meetings $13,850 $13,250 -$600 IIK Economic Sustainability Plan Support $12,500 $6,850 -$5,650 IIL. Support New and Existing Business Projects in Beverly Hills (Rollover funding to FY 22-23)$29,450 $0 N/A IIM. Regional Business Attraction $20,000 $20,000 No Change IIN. Business Attraction Marketing Materials (for FY 22-23, just New Businesses Newsletter)$40,800 $8,600 -$32,200 IIA. Other City (Miami) Business Attraction Mission
(For FY 21-22 was SF, and reallocated when trip was cancelled. For FY 22-23 will be Miami) $37,740 $79,550 +$41,810
IIB. Buxton Economic Development Support Database N/A $42,550 N/A Total Work Plan Contract $488,940 $540,530 +$51,590
IIC. Request to Waive Special Events Fees During Ribbon Cuttings
N/A Fee Waiver Amount will Depend on Number of Ribbon Cuttings
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Attachment 2
Attachment A
Beverly Hills Chamber of Commerce - City Work Plan Initiatives, FY 2022-2023 Hard costs
Labor
Labor
Total Cost
(hours) (costs)
Timeline: Year-round
Marketing and Outreach for City and Partner Events, Functions and Initiatives Marketing, communication and outreach to support City and partner events and initiatives; collaborating with City on messaging; collaboration with partner agencies as needed on messaging; support creation of lists of businesses offering special deals during events, other similar promotion as needed (up to 40 newsletter items, 12 eblasts and 100 social media posts) $15,000 160
$23,200(@20 hrs. - CEO, 15 hrs -
VP, 85 hrs. - Director/Manager,
@ 40 hrs - Coordinator) $38,200
Conduct approximately bi-weekly (once every other week) “walk the neighborhood” with City and any other business partners to engage business and market City and partner programs, events and initiatives; determine status of businesses; prepare outline of visits and summary with results and action items for follow up and work with City as needed to implement. 75
$12,050 (@20 hrs - VP, 55 hrs.,
Manager) $12,050
Supplies, incidentals, etc. $1,000 $1,000
Total $51,250
Timeline: Year-round
New York Business Attraction and Retention Mission
Planning & Preparation
Purchase periodicals for NY research $100 $100
Arranging Logistics Relating to Travel/Luncheons/Hotel Block 20 $3,800 (@20 hours -VP) $3,800 Attraction and Retention Candidate Research, Selection, Presentation & Outreach 200 $28,500 (@10 hrs. - CEO, 125
hrs - VP, 25 hours - Manager) $29,900
Schedule Development/Appointment Coordination & Binder Prep 130 $18,950 (@5 hrs. - CEO, 80 hrs. -
VP, 20 hrs. - Manager) $19,400
«.1/ /
Update Marketing Materials as Needed $1,000 10 $1800 (@10 hrs. - VP) $2,800 Stationary/Telephone/misc. supplies $400 $400
CFO budgetary review/reconciliation 8 $1,600 (@ 8 hrs. - CFO) $1,600 Hour totals 368
Category Subtotals $1,500
$58,000
Timeline: Fall 2022
Mission Execution
Hotel $4,500 $4,500
Airfare $1,600 $1,600
On-Site Organization/Coordination/Execution 80
$16,400 (@ 40 hrs. - CEO, 40
hrs. - VP) $17,200
Ground Transportation $1,100 $1,100
Business breakfasts/lunches/dinners $1,500 $1,500
Incidentals, supplies, per diem meals, misc. $1,850 $1,850 Hour totals 80
Category Subtotals $10,550 $0
$27,750
Timeline: Winter 2022
Post - trip follow up
Follow-up with targets/attendees, including tours and helping companies open location in Beverly Hills 40
$7,300 (@5 hrs - CEO, 30 hrs. -
VP, 5 hrs. - Manager) $7,650
Evaluate and track results 12
$2,280 (@ 2 hrs - CEO, 10 hrs. -
VP) $2,280
Create & present reports to city officials 15
$3000 (@ 5 hrs - CEO, 10 hrs. -
VP) $3,000
Hard costs (copies, etc.) $100 $100
Hour totals 67
Category Subtotals $100
$13,030
Timeline: Winter/Spring 2023
Ongoing Follow-up and research
Ongoing research into business attraction 30
$5,100 (@ 20 hrs - VP, 10 hrs. -
Manager) $5,100
Ongoing database updating 20
$2,650 (@ 10 hrs. - VP, 5 hrs. -
Manager) $2,650
Follow-through with attraction candidates, including tours 30 $5,700 (@ 30 hrs - VP) $5,700 Hard costs (copies, etc.) $100 $100
Hour totals 80
Category Subtotals $100
$13,550
Executive Summary (Grand Total)
Phase totals
Planning & Preparation $58,000
Mission Execution $27,750
Post - trip follow up $13,030
Ongoing Follow-up and research $13,550
Grand Total $112,330
Timeline: Year-round
Beverly Hills Property Owners Task Force
Manage Task Force; continue outreach to increase participation in Task Force; develop and prepare agendas, conduct background research arrange logistics, send and manage invitations, and manage up to 4 Task Force meetings and associated meetings with City staff; work with City and landlords between meetings to analyze and provide solutions to topics that arise as well as to connect landlords to resources. 45 $9,200 (@ 10 hrs. - CEO, 25
hours - VP, @ 10 hours -
Manager) $9,200
Prepare reports with summary of meetings and recommendations from the Task Force; work with City and partners to develop and implement solutions with specific deliverables as appropriate; follow up on recommendations as needed 10 $2,850 (@ 15 hrs - VP) $2,850 Printing costs/supplies/light hospitality $400 $400
Total $12,450
Timeline: Year-round
Small Business Development Center
Annual Cost of Services provided by SBDC (matched by State of California for total of $18,000) $9,000 $9,000
Management of program, including creation and up to 12 webinars/programs, managing meeting dates and times, marketing of program through Chamber and other channels, and managing program and consultation registrations; monthly marketing efforts; facilitating one on one consultations for Beverly Hills businesses $3,550 80 $13,800 (@ 5 hrs. - CEO, 15 hrs. -
VP, 65 hrs. - Manager) $17,350
Benefits of Partnership (& Costs):
On-site and Phone Business Consultants
Webinars or Monthly Seminars Virtual or at Chamber Board Room Conf. Room Rental (Consulting Sessions & Seminars)
Misc. Staff Administrative time
Total $26,350
***Timeline: Year-round
Shop Local Program
Execute Shop Local Program including campaigns in partnership with City highlighting reopening of business sectors; e-newsletter, website page development and maintenance, social media posts, development of content, and communication to other stakeholders; business profiles (bi weekly), and increasing email subscriber list through online and in person outreach. Community engagement 315
$50,800 (@15 hrs - CEO, @ 50
hrs - VP, 200 hrs - Manager; 100
hrs - Coordinator) $50,800
Vendor for execution of creative design and activity campaigns $57,000 $57,000 Marketing (including design programs); subscriber list; ad boosting $3,000 $3,000 Costs for promotions, food and beverage, raffle prizes, etc. $7,000 $7,000 Total $117,800
Timeline: Year-round Hours Costs
Broker's Roundtables
Retail Broker's Roundtables (2)
Meeting set-up, preparation of agenda, marketing of event, coordination of speakers and content, attendance; prepare summary of meeting and follow up action items as needed 35 $6,700 (@ 5 hrs. - CEO, 25 hrs. -
VP, 5 hrs. - Manager) $6,700
Minutes/supplies/refreshments $200 $200
$6,900
Office Broker's Roundtables (2)
Meeting set-up, preparation of agenda, marketing of event, coordination of speakers and content, attendance; prepare summary of meeting and follow up action items as needed 35 $6,700 (@ 5 hrs. - CEO, 25 hrs. -
VP, 5 hrs. - Manager) $6,700
Minutes/supplies/refreshments $200 $200
$6,900
Total $13,800
Timeline: Year-round
Beverly Hills Small Business Task Force
Manage Beverly Hills Small Business Task Force; address small business concerns in advance of meeting, prepare agendas, arrange logistics, send and manage invitations, and manage up to 6 Small Business Task Force meetings. 45
$9,200 (@ 10 hrs. - CEO, 25
hours - VP, @ 10 hours -
Manager) $9,200
Prepare reports with summary and recommendations from the Task Force; work with City and partners to develop and implement solutions with specific deliverables as appropriate; presentations at City Council 15 $2,850 (@ 15 hrs - VP) $2,850 Minutes/supplies/refreshments $400 $400
Total $12,450
Timeline: Year-round
Beverly Hills Economic Development Pages
Support City efforts to develop economic development portion of its website; gather data; identify best practices; attend strategy meetings; develop storyboard for site as needed $200 45 $7,550 (@20 hrs. -VP, 25 hrs. -
Manager) $7,750
Total $7,750
Mayoral Business Retention Meetings
Management of meetings with 12 major businesses in Beverly Hills, including creation of printed materials, scheduling, researching attendees, follow up projects as needed to assist companies; prepare summaries of meetings and action items, quarterly summaries. 70 $13,350 (@15 hrs. - CEO, 45 hrs -
VP, 10 hrs. -Manager) $13,350
Follow up calls, emails and meetings with businesses and City to implement action items as needed. 10
$2,000 (@2 hrs - CEO, 8 hrs. -
VP) $2,000
Printing costs/travel costs/light hospitality $200 $200 Total $15,550
Timeline: Year-round
LA Metro Subway Stakeholder Outreach Meetings
Preparation, set-up, coordination and attendance at up to 12 stakeholder meetings (in person or via Zoom); manage and add to email distribution list; research and outreach to stakeholders, draft agenda, send invitations, and attend meetings and develop action plan with stakeholders, including City 60
$10,950 (@ 10 hrs. - CEO, 10 -
VP, @ 40 hours - Manager) $10,300
Prepare reports with summary and recommendations from the meetings; follow up action as needed on items generated by meetings 15
$2,450 (@ 5 hrs - VP, 10 hrs -
Manager) $2,450
Minutes/supplies/refreshments $500 $500
Total $13,250
***Timeline: Year-round
Economic Sustainability Plan Support
Support City as needed with implementation of additional action items identified as important or priority items in Economic Sustainability Plan $200 40 $6,650 (@ 5 hrs. - CEO, 5 hours -
VP, 30 - Manager) $6,850
Total $6,850
Timeline: Year-round
Support New and Existing Business Projects in Beverly Hills Attend, observe and participate in two new commercial business projects from inception to conclusion, including attending hearings, monitoring email and other communications and discussions with applicant and staff on the process 0 (rollover item) In collaboration with City staff, identify enhanced communication options for projects to promote better understanding and manage expectations by project applicants; create communication tools or other tools based on discussions to support enhanced communication with business applicants on projects 0 (rollover item) Total $0
Timeline: Year-round
Regional Business Attraction
Research, identify and outreach to Southern California businesses for business attraction $300 60 $10,450 (@ 5 hrs. - CEO, 25
hours - VP, @ 30 hours -
Manager) $10,750
Set up and manage meetings with Southern California businesses for business attraction; manage relationship and follow up with companies to set up tours, connect with brokers and provide support as needed $300 50
$8,950 (@ 5 hrs. - CEO, 25 hours
- VP, @ 20 hours - Manager) $9,250
Total $20,000
Timeline: Year-round
Business Attraction Marketing Materials (New Businesses Newsletter) Prepare quarterly new businesses newsletter; marketing and distribution $1,200 45 $7,400 (@ 5 hrs. - CEO, 5 hours -
VP, @ 35 hours -
Director/Manager) $8,600
Total $8,600
Timeline: Year-round
Other City (Miami) Business Attraction Mission
Planning & Preparation
Purchase periodicals for research $100 $100
Arranging Logistics Relating to Travel/Luncheons/Hotel Block 20 $3,800 (@20 hours -VP) $3,800 Attraction and Retention Candidate Research, Selection, Presentation & Outreach 100 $18,500 (@10 hrs. - CEO, 65 hrs -
VP, 25 hours - Manager) $18,500
Schedule Development/Appointment Coordination & Binder Prep 105 $19,400 (@5 hrs. - CEO, 80 hrs. -
VP, 20 hrs. - Manager) $19,400
Stationary/misc. supplies $200 $200
CFO budgetary review/reconciliation 6 $1,140 (@ 6 hrs. - CFO) $1,140 Hour totals 231
Category Subtotals $300
$43,140
Timeline: TBD
Mission Execution
Hotel $3,200 $3,200
Airfare $1,500 $1,500
On-Site Organization/Coordination/Execution 64
$13,760 (@ 32 hrs. - CEO, 32
hrs. - VP) $13,760
Ground Transportation $800 $800
Business breakfasts/lunches/dinners $800 $800
Incidentals, supplies, per diem meals, misc. $600 $600
Hour totals 64
Category Subtotals $6,900 $0
$20,660
Timeline: TBD
Post - trip follow up
Follow-up with targets/attendees, including tours and helping companies open location in Beverly Hills 30
$5,750 (@5 hrs - CEO, 20 hrs. -
VP, 5 hrs. - Manager) $5,750
Evaluate and track results 15
$3,100 (@ 5 hrs - CEO, 10 hrs. -
VP) $3,100
Ongoing research into business attraction and database updating 20 $3,600 (@ 15 hrs - VP, 5 hrs. -
Manager) $3,600
Create & present reports to city officials 15
$3,100 (@ 5 hrs - CEO, 10 hrs. -
VP) $3,100
Hard costs (copies, etc.) $200 $200
Hour totals 80
Category Subtotals $200
$15,750
Executive Summary (Grand Total)
Phase totals
Planning & Preparation $43,140
Mission Execution $20,660
Post - trip follow up $15,750
Total $79,550
Timeline: Year-round
Buxton Economic Development Support Database
Buxton Business Economic Development Subscription (Service to Be Shared with City and CVB); administer contract and use information in subscription for business attraction, retention and other Work Plan services $35,000 50
$7,550 (@ 5 hrs. - CEO, 10 hours
- VP, @ 25 hours -
Director/Manager; 10 hours -
Coordinator) $42,550
Total $42,550
Executive Summary Notes
Marketing and Outreach Support for City and Partner Events, Functions and Services $51,250 New York Business Attraction and Retention Mission $112,330 Beverly Hills Property Owners Task Force $12,450
Small Business Development Center Partnership $26,350
Now Beverly Hills - Shop Local Program $117,800
Broker's Roundtables $13,800
Beverly Hills Small Business Task Force $12,450
Beverly Hills Economic Development Website Support $7,750 Mayoral Business Retention Meetings $15,550
LA Metro Subway Stakeholder Outreach Meetings $13,250
Economic Sustainability Plan Support $6,850
Support New and Existing Business Projects in Beverly Hills (rollover) $0 Rollover item Regional Business Attraction $20,000
Business Attraction Marketing Materials $8,600
Other City (Miami) Business Attraction Mission $79,550
Buxton Economic Development Support Database $42,550
Total $540,530 I