STAFF REPORT
Meeting Date: August 23, 2022
To: Honorable Mayor & City Council
From: Laura Biery, Marketing and Economic Sustainability Manager Subject: Recommendation of the Beverly Hills City Council Liaison Rodeo Drive / Special Events / Holiday Program Committee Regarding the 2022 Rodeo Drive Holiday Decor and Rodeo Drive Holiday Lighting Celebration Proposal
Attachments: 1. Proposal for 2022 Rodeo Drive Holiday Décor and Holiday Lighting Celebration (November 17, 2022)
2. Comparison to Prior Years
INTRODUCTION
This item provides a recommendation of the Beverly Hills City Council Liaison Rodeo Drive / Special Events / Holiday Program Committee, Mayor Bosse and Councilmember Friedman (Liaisons), regarding the Rodeo Drive Holiday Decor and Rodeo Drive Holiday Lighting Celebration; and Approval of a Fiscal Year 2022-2023 Purchase Order in a Notto-Exceed Amount of $1,353,372 to J. Ben Bourgeois Productions, Inc. for the Rodeo Drive Holiday Lighting Celebration and median décor on Rodeo Drive.
DISCUSSION
Each year the City sponsors a signature holiday program designed to celebrate the season and attract visitors from around the region to shop, dine, and stay in Beverly Hills. On August 18, 2022, the Liaisons reviewed the proposal for the 2022 Rodeo Drive Holiday Décor and Rodeo Drive Holiday Lighting Celebration. This report provides the recommendation from the Liaisons for the Rodeo Drive holiday décor and the Rodeo Drive Holiday Lighting celebration to occur on Rodeo Drive on Thursday, November 17, 2022 (Attachment 1). Separately from this report will be a presentation at today’s meeting regarding the Citywide holiday décor as well as the décor and programming organized by the City’s Community Services Department.
Rodeo Drive Decor Proposal
Each year, the Rodeo Drive Committee (RDC) curates unique décor for Rodeo Drive.
This year’s Rodeo Drive holiday décor proposal includes the following elements:
Rodeo Drive Holiday Decor – November 17, 2022 – January 1, 2023 o Palm Tree Lights
o Street Pole Banners
o Beverly Hills Express Median Décor
o Enhanced Audio System and Playlist on 7 Weekends during the Holidays BEVERL
HILLS
id
Meeting Date: August 23, 2022
It should be noted that during the Liaison Meeting, the Liaisons provided direction to switch the placement of the décor along the street (the design of the train caboose and engine should be flipped from the original presentation so that the train engine is closest to S. Santa Monica Blvd. and the train caboose is closest to Wilshire Blvd.). The RDC agreed to this placement adjustment.
Rodeo Drive Holiday Lighting Celebration Proposal
The RDC’s proposed programming elements for the 2022 Holiday Lighting Celebration include:
Holiday Lighting Celebration – Thursday, November 17, 2022 from 5pm-8pm o Multiple Live Vocal Performances including a Headliner Performance o Appearance by Santa
o Photo Activations
o Stilt and Oversized Bicycle Performers
o Interactive Snow Globe and Roaming Performers
o Three Stages with LED Screen Backdrops
o Fireworks Show
o Food Trucks (with at least one Kosher food option) as well as Promotion of Local Beverly Hills Restaurants with a BH Restaurant Guide created by the Beverly Hills Chamber of Commerce in October so that reservations may be made in advance
The 2022 Rodeo Drive Holiday Lighting Celebration event will require the following street closures as detailed below:
Street Closure Start Time End Time
Rodeo Drive (From Wilshire
Blvd. to S. Santa Monica Blvd.)
Wednesday, November 16th
9:00PM
Friday, November 18th
6:00AM
Dayton Way (From Rodeo
Drive to the alleyways to the
East & West)
Wednesday, November 16th
9:00PM
Friday, November 18th
6:00AM
Brighton Way (From Rodeo
Drive to the alleyways to the
East & West)
Wednesday, November 16th
9:00PM
Friday, November 18th
6:00AM
**Note, access to the Rodeo Collection Garage will be discussed with impacted tenants. Access to the City’s Brighton Garage and Two Rodeo Garage will be maintained through the alleyways.
In addition to the Rodeo Drive Holiday Lighting celebration, the RDC is proposing to have an enhanced audio system and playlist for the 7 weekends between November 17th and January 1st. This enhanced audio system will include speakers in the center median as well as a customized playlist curated by a DJ. Music will be specially curated to blend the transitions between songs and include a mix of holiday classics, Hanukkah, and Christmas tunes. The holiday playlist will be played on weekends during the holiday season on Rodeo Drive.
Earlier this year, City Council requested staff to explore the cost estimate to purchase the median speaker system for Rodeo Drive rather than install and remove the system with each large scale event such as Concours D’Elegance and Holiday Lighting. During the August 18 Liaison meeting, staff shared the cost estimate to purchase the median speaker equipment at a cost of $257,483 rather than renting it for each large scale event. For comparison, the 7 weekends of enhanced audio in the Rodeo Drive median this Holiday season will cost $40,200. The Summer Red Carpet experience median Meeting Date: August 23, 2022
audio system was $55,000 and the Concours d’Elegance one day audio system was $20,000. Labor costs and equipment both factor into the overall cost estimates. The Liaisons and staff do not recommend pursuing the purchase of the equipment at this time and recommended moving forward with the rental for the 2022 holiday season.
Staff has identified funding in the FY 22/23 budget for the Rodeo Drive holiday décor and Rodeo Drive Holiday Lighting celebration funding request of $1,353,372.
The proposal from the RDC also includes a request for the City to waive or absorb several fees. Those include costs for labor for public safety and public works personnel, as well as permits, traffic control equipment, and k-rails. The total estimated cost for flatrate fee waivers as well as paying for the applicable traffic control equipment is $97,962.
This cost is built into the listed overall event budget to show the true cost of the event itself.
Lyn Winter, Inc. (RDC public relations agency) and BOLD LA (RDC Social Media Agency), as well as the Beverly Hills Conference and Visitors Bureau, the Beverly Hills Chamber of Commerce, and the City of Beverly Hills, will be planning and executing a coordinated marketing plan that includes social, digital, and print media. The RDC has also requested City Council support to absorb the cost of local print advertisements in the three local newspapers for Beverly Hills specific community marketing and publicity initiatives. Funding is available for local advertisements in the current approved Policy and Management budget.
FISCAL IMPACT
The 2022 Rodeo Drive Holiday Décor and Rodeo Drive Holiday Lighting celebration are funded by the Tourism and Marketing budget (00101311). Funding is available in the FY 22/23 budget to cover the request in the amount of $1,353,372. The City of Beverly Hills has an existing contract with J. Ben Bourgeois Productions, Inc. (JBB) for event management services. JBB has been the selected vendor for the 2019, 2020, and 2021 Rodeo Drive holiday Décor and Rodeo Drive Holiday Lighting celebrations. For reference, Staff has included Attachment 2 to this report which shows a cost comparison to previous Rodeo Drive Holiday Décor and Lighting Celebration budgets from 2019 to current.
The RDC is requesting a waiver of all City permits and fees, and any associated costs for hourly personnel, equipment, signage, etc., as well an as absorption of costs of print advertisements in local newspapers. The estimate included in the report of $97,962 reflects the current FY 22/23 fee schedule as well as the estimated hard costs for traffic control equipment and vendors. These estimates could change based on the final layout and schedule.
Marketing, digital media, and ad buys are also included in the existing FY 22/23 Policy and Management budget. No additional appropriation is required.
It should be noted that funding for the Rodeo Drive Holiday Décor as well as the Rodeo Drive Holiday Lighting Celebration comes from Transient Occupancy Tax (TOT). The City has maintained a policy of funding its tourism and marketing programs (such as the Rodeo Drive Holiday Décor and Holiday Lighting Celebration) from a specific allocation of TOT. The City collects a total of fourteen percent TOT based on gross room sales from the City’s hotels. Two of the fourteen percent, or one-seventh of the total TOT revenue, has been the basis of calculating the funding for the Tourism and Marketing budget in Beverly Hills for approximately 25 years.
Meeting Date: August 23, 2022
The Finance Department currently estimates a TOT revenue forecast of $44,000,000 for FY 22/23. This will result in a one-seventh amount of $6,285,714. This funding is used for funding programs such as the Concours D’Elegance, the Conference and Visitors Bureau, the Rodeo Drive Committee, a portion of the Beverly Hills Chamber of Commerce Work Plan, intellectual property legal services, landscaping on Rodeo Drive, the Rodeo Drive Holiday Décor and the Rodeo Drive Holiday Lighting Celebration.
RECOMMENDATION
It is recommended that the City Council provide feedback regarding the 2022 Rodeo Drive Décor and Rodeo Drive Holiday Lighting Celebration and approval of the following:
Approval of the street closure requests for Rodeo Drive and portions of Brighton Way and Dayton Way from Wednesday, November 16th at 9pm through Friday, November 18th at 6am for the 2022 Holiday Lighting Celebration; and Approval of the Street Pole Banner Design for Rodeo Drive as presented in Attachment 1; and
Agreement with the recommendation of the Liaisons to continue to rent the Rodeo Drive median audio equipment rather than purchase the equipment at this time; and
Approval of a Fiscal Year 2022-2023 Purchase Order in a Not-to-Exceed Amount of $1,353,372 to J. Ben Bourgeois Productions, Inc. for the Rodeo Drive Holiday Lighting Celebration and median décor on Rodeo Drive.
Nancy Hunt-Coffey
Assistant City Manager
Approved By
Attachment 1
J. Ben Bourgeois Productions, Inc.
(@ET
%8
yg ·5 s If
'1 '..
1 (@ET
%8
yg ·5 s If
'1 '..
1 J. Ben Bourgeois Productions, Inc.
Inspiration
It’s the Santa Monica Boulevard and North Canon
Drive station that became the heart of Beverly
Hills due to the tiny train station providing the
only gateway to the City. Freight trains and the
Pacific Electric Red Car passenger line shared the
right-of-way which ran along Santa Monica
Boulevard. The trains are long gone, but the
median in which the tracks once laid still divides
Santa Monica Boulevard as a reminder of the
beloved trains of yesteryear. In time, the area
evolved into the main center of government and
culture with the building of the Beverly Hills City
Hall and US Post Office, the Civic Center, and more
currently the Wallis Annenberg Center for the
Performing Arts.
Beverly Hills Train Stations
Historically, there were two railway stations in Beverly Hills with three train lines.
With the first constructed in 1896, they came to be served by the Pacific Electric and Southern Pacific railroads until the 1960s.
*** Photos provided by the Beverly Hills Historical Society.
J. Ben Bourgeois Productions, Inc.
Concept
The Beverly Hills Express will be rolling into Beverly Hills this season bringing the magic and adventure of the holidays to Rodeo Drive. The Beverly Hills Express is front and center lining our imaginary center median “train tracks” from Wilshire Blvd. to Santa Monica Blvd.
The bright red sparkly Train Engine and Caboose will each range from 4’ wide to 16’ in length and towering to 10’ in height. Luxury vintage passenger cars in bright red and blue as well as trailer cars with matching holiday packages and ornaments will be stacked high to fill the tracks. Our Beverly Hills Express Helper Bears will inspire shoppers as they make their way through the many fabulous boutiques.
Vibrant up lighting enhances the featured décor during the evening hours and brings all to life. Our 16 stunning center median Palm Trees will be wrapped in magical warm white miniature lights while the palm fronds on each tree are dripping in over 30 rain drop warm white lights per tree.
Added to our custom printed banners installed on the Rodeo Drive banner poles will be additional warm white miniature lights wrapped on each to complete the look.
The Beverly Hills Express will be making its way down the center median imaginary tracks this 2022 Holiday Season to encourage shopping on Rodeo Drive and everywhere in Beverly Hills! H
0 D
-
e
'
.
.e
%
I_ 1}, _'
,_,· 0-
R
Y
H
0 D
-
e
'
.
.e
%
I_ 1}, _'
,_,· 0-
R
Y
Engine & Caboose
Optional - Beverly Hills Shield Logo
on Engine & Caboose
2J
• y
11 g
3 X
±
ks
•
SET+STAGE CREA'
LOS ANGE TIVE LES B
2J
• y
11 g
3 X
±
ks
•
SET+STAGE CREA'
LOS ANGE TIVE LES B
Teddy Bears & Gifts
Optional - Beverly Hills Shield Logo
on Train Cars B
', b U:
BEVERLY HILLS EXPRESS
... _ ...
- j r;···-- t ; ;
: ! ! i i i %
: ! I I
I i i I i
I 1 t i
I i - t-
; i I
I I
: ; t,'l t
I : I. i ii i fl' :
t I ; l t r.I I ! I
- . 1 j L t - .
!
....• . i
SET+ STAGE CREATIVE
LOS ANGELES
• 3i
f
·-=__p � '
I
.r .
...
EJ
.3
37 gg
3 3
± ?
i.
II
B
', b U:
BEVERLY HILLS EXPRESS
... _ ...
- j r;···-- t ; ;
: ! ! i i i %
: ! I I
I i i I i
I 1 t i
I i - t-
; i I
I I
: ; t,'l t
I : I. i ii i fl' :
t I ; l t r.I I ! I
- . 1 j L t - .
!
....• . i
SET+ STAGE CREATIVE
LOS ANGELES
• 3i
f
·-=__p � '
I
.r .
...
EJ
.3
37 gg
3 3
± ?
i.
II
Open Cargo
Note: The Beverly Hills Express Blue/Silver Cars will not have candy canes and the dreidel will be larger per Beverly Hills Council Liaison Meeting on August18, 2022.
EJ
3 ,t
±
R &
A 3
i.
•
SET+ STAGE CREATIVE
LOS ANGELES
EJ
3 ,t
±
R &
A 3
i.
•
SET+ STAGE CREATIVE
LOS ANGELES
400 Block
400 Block – One Red Caboose, One Blue/Silver & One Red/Gold Open Cargo Car, & One Red Passenger Car
Train Car Dimensions:
16’ L x 4’ W x 12’ H
Wheel Colors:
Gold Glitter Silver Glitter
Wheel Dimensions:
4’ Diameter
Gift Boxes:
4’ - 6’ tall
Ornaments:
2.5’ Diameter
Candy Canes:
6’- 8’ tall
Note: (a.) Per Beverly Hills Council Liaison Meeting on August18, 2022, trains direction to be reversed to north-facing. (b.) Banners are on a following page, not actual SET+ ST
L
A
O
G
S A
E
NG
C
EL
REA
ES
TIVE in rendering. B
EJ
.3
3 g2
3 2X
?
Yi
lll
6 s
SET+ ST
L
A
O
G
S A
E
NG
C
EL
REA
ES
TIVE B
EJ
.3
3 g2
3 2X
?
Yi
lll
6 s
Rodeo Drive Layout
UPDATED: Slide depicts revised train direction per Beverly Hills Council Liaison Meeting on August 18, 2022. I
t I ab
z
=';=I =
1 I I
AGE CREATIVE
LOS ANGELES
I
L
L
S
V
I
t I ab
z
=';=I =
1 I I
AGE CREATIVE
LOS ANGELES
I
L
L
S
V
The center median palm trees of Rodeo Drive will be embellished with dripping lights while the tree trunks are wrapped with sparkling warm white lights to illuminate the track for the Beverly Hills Express. The banner poles wrapped in strands of warm white lights will enhance the overall look! Palm Tree Lighting
***: Banners are on other page, not actual in rendering. B ----.-%·
h
-i"
l
&�1@
·iy
'I#
·jf{@
HJ
0 )
r;,
L, 3 !
d
1 g
) .el
B
----.-%·
h
-i"
l
&�1@
·iy
'I#
·jf{@
HJ
0 )
r;,
L, 3 !
d
1 g
) .el
Street & Sidewalk Banners
Street Banners
Sidewalk Banner B
ONLYONRODEO
"aft REEEEERl
il
1 !· i � t
:
,
i
i
I
B
ONLYONRODEO
"aft REEEEERl
il
1 !· i � t
:
,
i
i
I
J. Ben Bourgeois Productions, Inc.
RODEO DRIVE
TN
- eme @ 7 2
OO :OO n
+
•
RODEO DRIVE
TN
- eme @ 7 2
OO :OO n
+
•
Concept
The City of Beverly Hills and Rodeo Drive are the epicenter of style and is the place to be on Thursday, November 17th for this year’s annual Holiday Lighting Celebration. Once again guests will experience an evening with a festive flair entrenched in over-the-top fun and entertainment.
Rodeo Drive will be the North Star of everyone’s holiday spirit and delight. It will sparkle with excitement and wonder from Santa Monica Blvd. to Wilshire Blvd. Activating three electrified performance zones, the evening’s entertainment will entertain and engage guests continuously throughout the evening. A “WOW” moment of the night is tradition as the Mayor and City Council Members “push the button” to illuminate Rodeo Drive’s center median bringing to life the Beverly Hills Express as it sparkles and glows in awe and wonderment.
Continuing through the evening, attendees will be dazzled by top entertainment, delectable food and fanciful photo opportunities. Then, without skipping a beat, the crescendo of the evening begins with the arrival of Santa Claus with his Holiday Helpers in full brilliance. And no Lighting Celebration finale’ would be complete without a vibrant fireworks spectacular show dazzling in the night sky as everyone’s final enchantment.
J. Ben Bourgeois Productions, Inc.
The two Main Stage video walls will run curated holiday content, branding and IMAG feeds of ancillary program elements. Mirrored content will also play on flat screen monitors lining Rodeo Drive. Attendees will not miss any of the evening’s program or important messaging. *** Graphics are inspirational only. Final graphics
pending concept approval.
Video Design
I
jsif [pf
t ---" l
I l
I
jsif [pf
t ---" l
I l
J. Ben Bourgeois Productions, Inc.
MC & Host - Cory DJ – DJ Z
ii Host & DJ
R
1 g
3¥
mr
N B
ii
R
1 g
3¥
mr
N B
Two Large Snow Globes with Talent Inside
One male & one female talent per rotation. Potential performers: Elf, Ballerina & Snow Princess Interactive Performers Brighton Way & Dayton Way
B
i «
t
ii
t
1 3
33 11
$
Ill
B
i «
t
ii
t
1 3
33 11
$
Ill
Rhythmic Gymnastic Performer
Roaming Rodeo Drive Roller Skating Holiday Ornaments
Two rolling skaters
Interactive Roaming Performers
B
I I I
-r�' /
•
.3
N
·1
3 ¥
tr
3 J
J
B
I I I
-r�' /
•
.3
N
·1
3 ¥
tr
3 J
J
Holiday Helpers
Reimagined with a fresh new costumed look!
Interactive Roaming Performers
B
" a ll
l'
B
" a ll
l'
Specialty Stilts
Father Time and the Holiday Snow Queen roam Rodeo Drive for meet & greets, photo ops, etc.
Interactive Roaming Performers
B
I -! �i· -,di" •
·-S:-i
.�;. r..
• ti;'.sit
4 t
± 's' t
1 . . . z
. -
-
2 1-ic
B
I -! �i· -,di" •
·-S:-i
.�;. r..
• ti;'.sit
4 t
± 's' t
1 . . . z
. -
-
2 1-ic
Rolling Platforms
One performer each
Aerialist
One lollipop lyra on the street with
two performers in rotation
Interactive Roaming Performers
Formal Dressed “Traditional” Carolers
Holiday “Modern” Acapella Singers
Dressed in blue & white winter sweaters
Stage Performers
B
Holiday Crooners
Modern vocals singing treasured holiday songs mixed with some classical favorites .3 Stage Performers
t I
·1
-�
3 ¥
.r !
$
d
«
t
J
1 -% i M
t
.3
t I
·1
-�
3 ¥
.r !
$
d
«
t
J
1 -% i M
t
“ Shoppers Delight”
Featuring our Holiday Helpers in a spectacular dance moment Stage Performers
B
-
. -
r 1%3 e
f% 4#.
€
t
:
#i
·.;i:
· %m
vje
'i ,
' er' j
eF
i1 J
�b
B
-
. -
r 1%3 e
f% 4#.
€
t
:
#i
·.;i:
· %m
vje
'i ,
' er' j
eF
i1 J
�b
Holiday Culture Spectacular
Holiday Mariachi and Folkloric Dancers (images are for inspiration) .3 Stage Performers
t I
:
-�
3 $
.r
9 J
1 .3
t I
:
-�
3 $
.r
9 J
1 Headline Performer
B
+ b
rig{
• It
N
z
I -�
M
L'
L,
=
B
+ b
rig{
• It
N
z
I -�
M
L'
L,
=
Led by his Holiday Helpers, Santa Claus will be making his exciting grand entrance high atop the Beverly Hill Fire Engine.
Santa’s Entrance -. i u"id
H
t I
1 -�
3 3
1 .3
I
~ •
-- -
B
-. i u"id
H
t I
1 -�
3 3
1 .3
I
~ •
-- -
B
Fireworks Spectacular
B
in a.
> Ca
------ -
.3
t I
·1 -�
3 ¥
tr !
g}
d
«
t
J
J
B
in a.
> Ca
------ -
.3
t I
·1 -�
3 ¥
tr !
g}
d
«
t
J
J
J. Ben Bourgeois Productions, Inc.
Food Trucks & Catering Beverly Hills Chamber will create a Beverly Hills Restaurant Guide
for the evening
*** Selection pending availability and proper city licensing 'gm �Jn!aine Lobster
HQ-LE <HQW
Healthy Asian Cuisine %.
Son
lit
'gm �Jn!aine Lobster
HQ-LE <HQW
Healthy Asian Cuisine %.
Son
lit
Wine Garden
Food & Beverage available
for purchase by attendees
4 -- %"
2 4
-- %"
2 J. Ben Bourgeois Productions, Inc.
• Chamber to promote the event on their social media
channels: Instagram, Facebook, Twitter and on
NowBeverlyHills channels: Instagram, Facebook
• Chamber to feature the event in upcoming
eNewsletters for members and nonmembers (with a
distribution size of 10,000 email subscribers).
• Chamber to feature the event in upcoming
eNewsletters for NowBeverlyHills (with a distribution
size of 4,000 email subscribers).
• Chamber to do a restaurant guide of where to eat on
event night, including kid friendly restaurants and
reach out to Chamber members to coordinate calendars
to avoid conflicts with any of their members. Then
promote the event in the NowBeverlyHills newsletter
and on NowBeverlyHills channels a week to 10 days
out.
• Chamber will mention the event during upcoming
meetings with businesses to additionally promote the
event.
City Partnerships
• CVB will promote the event on their social media
channels: Instagram, Facebook, Twitter, Pinterest and
create an events page that social media posts would
link to.
• CVB will also create a event image “slider” on their
website home page which will link to the event page.
• CVB will feature the event in their upcoming Enewsletters for Visitors, Partners, Trade and Media (with a distribution size of 38,000 email subscribers). • CVB will do a “round up” to eat on event night and
reach out to partner hotels for any information on their related holiday events to include in an article on the
CVB website and promote on CVB channels. This to be
done a week to 10 days out.
• The CVB to promote hotel packages on the CVB
microsite and the media buy that goes with them,
encouraging everyone to come and stay in BH.
;.
I @ 7
.,
r l I
t
n
4 e
1 ·,
'4• »
p
s
i
i
l
rt @
c
I
€
% C
CO. ERE. 'CE &
VSTOR" BREAU
B
;.
I @ 7
.,
r l I
t
n
4 e
1 ·,
'4• »
p
s
i
i
l
rt @
c
I
€
% C
CO. ERE. 'CE &
VSTOR" BREAU
B
J. Ben Bourgeois Productions, Inc. 6 b --
Décor Budget
ESTIMATED
1 $77,880.00
2 Palm Tree & Banner Pole Wrap Lighting, Rain Drop Lights & Scenic Décor Fixture Lighting 3 $264,556.00
4 Train Design - Engine, Caboose, Freight & Passenger Cars, Packages, Bears & Labor 5 $15,440.00
6 Red Rope, Corner Posts, Cart, Labor & Maintenance
7 POWER AND ELECTRICAL DISTRIBUTION - Center Median Power Plan $7,500.00 8 CAD Drawing, Power Distro Plan, Operation & Labor (Power Provided by City of BH) 9 $43,908.00
10 Pre Production Labor, Onsite Labor, Communications, Insurance & Production Coordinators 11 $17,934.00
12 Security for Load in and strike, Traffic Control Mngt./Lane Closure Labor & Coordination 13 $22,374.00
14 Street Banners, Printing, Graphic Design/Labor Fees and Miscellaneous Signage 15 CITY OF BH
16 TCO's, Street Permits, Public Right of Way, etc.
17 $449,592.00
PRINTING EXPENSES
PERMITS - City of Beverly Hills
CENTER MEDIAN LIGHTING - Palm Trees, Banner Poles & Scenic Decor Lighting Elements CENTER MEDIAN HOLIDAY DÉCOR ELEMENTS - Trains, Oversized Props & Packages CENTER MEDIAN PROTECTION ELEMENTS - Securing Train Design Elements & Props PRODUCTION LABOR & EXPENSES - Management
SECURITY & TRAFFIC MNGT. - Rodeo Drive
CITY OF BEVERLY HILLS
RODEO DRIVE HOLIDAY DÉCOR & PALM TREE LIGHTING
THEME: "Beverly Hills Holiday Express"
DISPLAYED: Thursday, November 17, 2022 - Sunday, January 1, 2023 INSTALLATION: November 9 - 13, 2022
REMOVAL: January 2-4, 2023
GRAND TOTAL - DÉCOR BUDGET
Lighting Celebration Budget
ESTIMATED
1 $216,214.00
2 (3) Staging Platforms, Lighting, Audio, Technical & Video/LED Wall Elements 3 $117,014.00
4 Labor for all Technical Departments, Technical Direction, Crew Chief & Leads 5 $192,240.00
6 Opening Night Talent, Headliner, Santa Moment, Featured & Specialty Acts 7 $155,370.00
8 Production, Restrooms, Rentals, Photo Activations, Fireworks & Wine Garden 9 $32,820.00
10 Opening Night Generator Power, Back Up Generator & Heavy Equipment 11 $51,960.00
12 Event/Overnight Security, Event Directional Signage & Cleaning Services 13 $40,200.00
14 Audio System, Technician, Installation, Removal, Curated Music & Production 15 $97,962.00
16 Police, Fire, TCO's, Traffic Control Plan, K-Rails, Street Closure Permits/Meters 17 CITY/PARTNERS
18 Event Marketing, PR Campaign, Digital Media Outreach & Ad Buys 19 $903,780.00
OPENING NIGHT CELEBRATION - Technical Labor & Overnight Crew OPENING NIGHT CELEBRATION - Entertainment Elements
OPENING NIGHT CELEBRATION - Production & Specialty Elements
SECURITY, PRINTING & MISCELLANEOUS EXPENSES
CITY OF BEVERLY HILLS - LABOR, PERMIT FEES & STREET MANAGEMENT
MARKETING, PUBLIC RELATIONS, DIGITAL MEDIA & AD BUYS
CITY OF BEVERLY HILLS
HOLIDAY LIGHTING CELEBRATION
EVENT: Thursday, November 17, 2022
TIME: 5:00pm - 8:00pm
INSTALLATION: November 16, 2022 @ 9:00pm/Out by 6:00am on November 18, 2022 OPENING NIGHT CELEBRATION - Thursday, November 17, 2022
POWER AND ELECTRICAL DISTRIBUTION/CENTER MEDIAN & SHOW
GRAND TOTAL - HOLIDAY LIGHTING CELEBRATION
(7) WEEKEND NIGHTS ENHANCED AUDIO SYSTEM - Holiday Music & Production RODEO DRIVE HOLIDAY DÉCOR & PALM TREE LIGHTING
DISPLAYED: Thursday, November 17, 2022 - Sunday, January 1, 2023 $449,592.00
HOLIDAY LIGHTING CELEBRATION
EVENT: Thursday, November 17, 2022 (5PM - 8PM)
$903,780.00
$1,353,372.00
GRAND TOTAL - HOLIDAY LIGHTING CELEBRATION
TOTAL FUNDING REQUEST TO THE CITY OF BEVERLY HILLS
GRAND TOTAL - DÉCOR BUDGET
CITY OF BEVERLY HILLS
Summary Budget
1111
" 1111
.
fl
2h'
# '
ti \
7 .. 1'J •
.. ''
1111
" 1111
.
fl
2h'
# '
ti \
7 .. 1'J •
.. ''
J. Ben Bourgeois Productions, Inc.
Attachment 2
2019 – 2022 Comparisons
Rodeo Drive
Holiday Décor
Holiday Lighting
Celebration Total
2019 $360,248 $959,789 $1,320,037
2020 $352,702 N/A* $352,702
2021 $397,189 $541,276** $938,465
2022 $449,592 $903,780 $1,353,372
*Note there was no Holiday Lighting Celebration in 2020 due to COVID **Significant discounts were offered in 2021 by several vendors and subcontractors as business was just beginning to return from COVID
6,GN
BEVERLY
HILLS
o @ A 5