STAFF REPORT
Meeting Date: October 11, 2022
To: Honorable Mayor & City Council
From: Stephanie Murillo, Management Analyst
Subject: Recommendation from the Beverly Hills City Council Liaisons/ Rodeo Drive/ Special Events/ Holiday Program Committee for a Temporary Street Closure of the 9300 Block of Civic Center Drive and Permission to Use the City Shield for Marketing Materials for the Proposed “EqualizeHer Now!” and Live Nation Street Fair on Saturday, December 3, 2022
Attachments: 1. “EqualizeHer Now!” Event Proposal
2. Letters of Support from:
a. Ashlee Margolis
b. Jill Tavelman Collins
c. Live Nation
d. Ringo Starr
e. United Talent Agency (UTA)
INTRODUCTION
This report is submitted to City Council requesting approval of a street closure for the proposed “EqualizeHer Now!” and Live Nation street fair located at the 9300 Block of Civic Center Drive, and permission to use the City of Beverly Hills Shield for associated marketing materials. This inaugural event is to be held on Saturday, December 3rd adjacent to Live Nation and UTA, and is intended to build a collaborative community of powerful young women to create opportunities in various music industry fields such as producers, songwriters, managers, engineers, and artists.
At the September 21, 2022 Beverly Hills City Council Liaisons/ Rodeo Drive/ Special Events/ Holiday Program Committee meeting, Linda Perry and the “EqualizeHer Now!” team met with City Council Liaisons Mayor Bosse and Councilmember Friedman to seek support for a temporary street closure and use of the Beverly Hills Shield for a free and public event. It should be noted that during the meeting, the Liaisons provided direction to support the street closure and Shield request, and also recommended that the event organizers encourage attendees to patronize local Beverly Hills restaurants after the street fair concludes at 5pm. City staff will work with the Beverly Hills Chamber of Commerce to obtain copies of the Beverly Hills Chamber of Commerce Restaurant Guide to share with event attendees.
BEVERL
HILLS
id
Meeting Date: October 11, 2022
It is important to note that the Community Services Department will also be hosting a public daytime Holidays at Greystone event on Saturday December 3, 2022 (as well as Sunday December 4, 2022). The Liaisons recommended that Community Development Department staff work with the City’s Community Services Department and the City’s Communications division to cross-promote both events to all prospective attendees. The Holidays at Greystone event will utilize City trolleys to shuttle guests between the Rexford parking garage and Greystone which would allow guests to travel to both events on the same date.
DISCUSSION
This public street fair proposal (Attachment 1) comes to the City as a request from EqualizeHer and Live Nation. Notable supporters of this event include Ashlee Margolis, Jill Tavelman Collins, Ringo Starr, UTA, and Live Nation (Letters of Support – Attachment 2). The proposed 400 foot road closure will be located at the 9300 block of Civic Center Drive, just north of the Live Nation and UTA properties.
EqualizeHer is a non-profit organization established in March of 2022 that supports all women in various aspects of the music industry. Part of EqualizeHer’s goal is to synchronize efforts, and build a community to bridge the gender gap in the music industry. As of March 2021, women in music represent only 21% of artists, 12.6% of songwriters, and 2.6% of producers. Singer, songwriter, musician, and producer Linda Perry and music-loving philanthropist Alisha Ballard have combined their talents, resources, and networks to make the EqualizeHer vision their mission. Produced by Anonymous Philanthropy, the goal of the “EqualizeHer Now!” event is to provide resources and access to women so they can thrive in the music industry, while helping others do the same. The initiative generates awareness, and aligns many industry organizations to inspire and support young women.
The proposed street closure is from 7:00pm on Friday, December 2, 2022 to 7:00pm on Saturday, December 3, 2022, with the event itself from 12:00pm – 5:00pm on Saturday only. According to the proposed layout, the road closure will be utilized for a free street fair open to the public with live music performances, panel discussions, food trucks, and workshop activations. A total of 500 - 2,000 total attendees are expected to attend the street fair over the course of the day. Event staff and security will manage and limit entry and exit points, and volunteers will be positioned throughout the space to assist with directional and operational needs. Event staffing numbers are determined based on 500- 1,000 attendees at a time. The event organization will hire a professional security company to determine required personnel placement, as well as staffing numbers.
Additional meters on Civic Center Drive will be reserved and used for drop offs, and attendees will be directed to park at the nearby Rexford and Crescent City parking garages. Guests will pay the standard rate for parking in City garages for the event.
EqualizeHer has contracted publicity firms Blue Whale and Siren’s Call to market the event through paid and organic social media campaigns, college and high school program outreach, Live Nation newsletters, and a street team. EqualizeHer will be in line with the City’s goal to support tourism, local businesses and bring culture into the City with this free and public street fair event. EqualizeHer pledges that this event will contribute positively to the recognition and image of the City as their proactive selection of the location in Beverly Hills was intentional for their inaugural event.
Similar to the City’s Farmer’s Market, there should be little impact to the area’s residents, as a professional traffic control company will create a traffic control plan to ensure that Meeting Date: October 11, 2022
traffic impacts are minimal. The EqualizeHer team is cognizant of the City’s sound ordinance, therefore no set up, event activity, nor will strike activity occur between the hours of 10:00pm and 8:00am. The required letters of notification for street closures, and special event use will be distributed to adjacent businesses and residents. Safety is always the City’s first priority and as such, the proposed road closure will be subject to the submittal and review of a traffic control plan to be reviewed by the City’s Public Works and Police Departments. The City’s weekly Farmer’s Market has a similar street closure in this general area with no safety issues reported.
The EqualizeHer organizers have also requested permission to use the City Shield on marketing materials for the event as a co-branded partnership identifying Beverly Hills as the location for the inaugural EqualizeHer event. If approved, any use of the City Shield on marketing materials for the event will be subject to review and approval by the City’s Marketing and Communications team prior to publication.
The City’s Risk Manager has also recommended General Liability Insurance coverage in the amount of $3 million dollars (per occurrence) naming the City of Beverly Hills as an additional insured, as a requirement to be provided by event organizers. This insurance requirement matches other street closure events in the City.
FISCAL IMPACT
All expenses related to this event are the responsibility of EqualizeHer, including, but not limited to: City permits, street closure and/or use fees, City personnel, equipment and any other associated costs related to the event. Personnel hours may vary, however, the anticipated fees for this event are as follows:
Fees to be paid by EqualizeHer! Cost
Fire Personnel $825.00
Police Personnel $1,256.00
Public Works Personnel $708.00
Special Event Permits $3,808.00
Street Closure $7,480.00
Parking Meters – No Parking Signs & Meter Revenue $248.00 Estimated Total $14,325.00
RECOMMENDATION
Staff recommends City Council review and approve a recommendation from Beverly Hills City Council Liaisons/ Rodeo Drive/ Special Events/ Holiday Program Committee (Liaisons) for a temporary street closure of the 9300 block of Civic Center Drive and permission to use the City Shield for marketing materials for the proposed “EqualizeHer Now!” street fair on Saturday December 3, 2022.
David Yelton,
Assistant Director, City Building
Official
Approved By
Attachment 1
NOW!
Event Proposal for the City of Beverly Hills 12.3.22
•
I
4 I
«
,
•
•
,',
•
••
•
\
•
•
•
•
•
-
•
• •
. . -·
•
•
•
• •
d I •
•
•
+4
'
%
4 •
•
« « ••
.. I
•
'
4 • .
•
•
•
2 I
••
•
•
• • • •
•
f
•
+,
•
•
• •
•
• •
•
4 • l
j
•
•
•
•
•
I
• •
«
•
•
,
w •
•
•
- ••
•
•
+
., -
• • •
• r.
«
•
•
•
• •
»,
•
•
- '
•
•
...
•
•
• 4 « • " 4 'w, • ,
• • • • • ' • - 4%
• ... • ::,: -
"+
4%"
•
� ,
• $
• •
•
. ,
• • ' •
-
•
•
•• ,. •
•
.... « • • .. : . • •
•
e
• E
QUAL IZEHER •
•
4 •
•
•
t,
'
•
•
•
•
\
4 •
•
•
•
•
•
•
•
•
\
t
I ••
t
-
• • .,,.
l
, I .
•
I
• •
TABLE OF CONTENTS
What is EqualizeHer …… 3
Why EqualizeHer Now!
Support + Public Benefit ……. 4
Who is Behind EqualizeHer
Opportunity Benefits
What We Hope to Accomplish at this Event
Why Beverly Hills
Event Overview …… 5
Details and Additional Information
Programming Overview …… 6
Stage Programming
Booth Programming
Interactive Kids Zone …… 9
Activity Area for Youth Ages 3–10
Food + Beverage …… 10
What and Where
Event Schedule …… 11
Set-up, Load-in/out Timing
Publicity + Marketing Plan …… 12
Plan Outline (TBC)
Schematics …… 13
Street View (Satellite)
Main Activation Space
Traffic Plan …… 16 Attendee Management …… 17
Weather Contingency + Parking …… 18
City Requests …… 19
Event Budget …… 20
2 •
• ••
•
•
•
•
. .
•
•
•
• •
•
•
di
•
•
•
• ·-
•
.
-·
. .
•
«
•
•
•
I
4 -
'
•
•
•
• 'f
•
•
•
•
r'
•
•
•
,, 4%
•
•
•
•
•
•
•
I
•
•
•
' •
•
•
•
'
'i.
•
•
. ..
•
'
,
•
•
' .
•
4 t
•
•
•
•
•
•
4 •
•
•
•
,
•
•
•
•
•
• •
•
-
.. • d
•
• •
• - •
•
•
• ..
• •
- • •
,
••
•
« I
• •
�
• .
% ,
-
•
;1' • '
•
•
d ' ,.
•
• •
•
•
•
•
•
•
4 WHAT IS EQUALIZEHER
EqualizeHer is a non-profit organization established in March of 2022 that supports all women in various fields of the music industry. We want to build a community of powerful young females that can collaborate with each other – whether they’re producers, songwriters, managers, engineers, graphic designers or artists – to inspire and develop their creative vision.
In order to bring together existing organizations, build a community of like-minded people, and offer opportunities to women and girls, EqualizeHer will host a public event in Beverly Hills on December 3rd. EqualizeHer will invite charity partners, music gear manufacturers, music brands, and additional vendors to create an outdoor activation benefiting young women and girls interested in the music industry – and our goal is to host this event annually. 3 d
4 • •
•
•
•
'
•
•
4 •
• •
• •
d
• • •
•
' •
- •
•
• • '
•
• •
•
•
•
•
• • % • • • ·
• • • • •
•
±~3 .. • •
·J
•
'·' '
•
d
•
' • • •
f " •
•
• •
• • •
• •
•
.. - I
{ •
• •
f
•
•
•
,
•
•
• •
I
, 4 . f • • t
• •• •
•
•
d
• •
l
4 +g
4 1·
, ,. •
4 •
• ' l
. •
4 •
•
.,. • •
. • '
$
• • ' • t
• • '« 4
•
• ... .
) •
• d •
•
• • •
+ .·r V ., • •
t , .
,
• •
f
•
« • • •
•• • • . ' $ •
l • •
� •
I •
• •
• •
•
•
el •
«
•
• ,) • ,.
•
.. •
. • ,,.
•
9 SUPPORT + PUBLIC BENEFIT
EqualizeHer is the vision of two powerhouse women who have combined theirtalents, resources, and networks to make it a reality.
Multi-hyphenate music phenom Linda Perry and music-loving philanthropist Alisha Ballard have made EqualizeHertheir shared mission – and they invite the female music community to join them.
EqualizeHer will utilize our platform and relationships to invite A-list artists, music industry professionals, and influencers to join us at the event to support the mission.
Female attendees interested in music will benefit from enriching learning opportunities, engaging panels and performances, and an opportunity to connect with otherwomen in music local to the area.
This event provides an opportunity for community engagement and may attract additional visitors to the city.
Beverly Hills is home to many ofthe top music producers, artists, and industry leaders and serves as an aspirational destination for dreamers and believers alike. In partnership with Live Nation and directly in front oftheir headquarters, this event will be free and open to the public, and will encourage families to visit Beverly Hills, promoting tourism whilst driving awareness to an important initiative. By allowing the city to host this event, Beverly Hills is helping to foster positive growth and much needed balance within the music business. Various music companies and other charity organizations will also be taking part in this event, promoting it online and content will be shared live on social media from the festival, extending the reach ofthis e
vent to maximize
exposure and the positive impact this event will gener
ate, attracting
more events and brand visibility to the community.
4 I
•
•
4 % - •
• •
•
•
•
• •
•
«
«
•
«
«
•
•
•
t • t , ' . .
•
. . ..
l
I ., ·e
".,.. .
• ••
•
•
·»
•
•
i
•
I
.,.
'
•• 4
', • • A
• e ; • 4 'l' • • ¢ • •
t • ·,
.
>
�
•
• r
• 1 •
«
4 •
?
+t • • 4
r
•
f
.,.
4 4 • • •
'
• I
r •
•
•
• • '
•
••
1 •
... • •
•
• •
% .
t d •
•
• •
• •
• •
•
• ,
• • • •• • /
•
� - •
•
.,.
•
•
•
%
•
•
•
•• •f· • • • • "-t
l • . ,
' •
.1 • •
•¢. re •
+%
«
• • e • • ·,
•
i
•
.
•
? •
. ' • •
•
•
EVENT OVERVIEW
5 “EqualizeHer Now!” will be a family-friendly street fair geared towards young women interested in the music industry, and will be held on Saturday, December 3rd, 2022 on Civic Center Drive. The event will be open to the public (free) and feature:
• Vendor booths highlighting the latest in gear and audio technology • Panel discussions from female leaders in the industry • Workshops from industry professionals and artists
• Music companies offering information on career and internship opportunities • Other non-profit organizations focused on bringing gender equity to the music industry • Outdoor stage featuring performances from young female talent • Tasty food and refreshments available for purchase
• A VIP Area located within the Live Nation building
As the inaugural year of “EqualizeHer Now!”, we are estimating 500 to 2000 people to attend. Although the event will be open to the public and we welcome everyone to attend, we will be intentionally working with partners to target young females that have an interest in the music industry, as they have the most to gain from the resources and programming.
•
•
-
•
•
a - ,
• •
• • •
4 •
•
-
• •
• • ·, • • • • • •
•
•
•
•
a
•
•
•
« •r - • •
,
% • 4 • • A
I ,
' •
%
e. ·
' • • $.
.
··ir > ........
, • ... • • •
, • • • •
• %' « •
• • i
s . ... • • • . ' d • • •
4 •
• •
•· . ' • • • • ,e •
•
• - \
• • t •
I '
«
4 • • • • ,
• •
•' ..
•
• , .
« • • •
j'
...
le
•
• , I
• ?
• e
t • r'
• • •
«
•
• •
w • • ..
... .-
• ii.
., .
C • • « •
•
• ,
..
- ;! .,. '
'"' •
v' I
' •
'
4 4
$
•
•
I
t •
•
• ' •
•
• • •
• • • •
•
•
• I
4 •
•
-r.�if.-:p..'i
~5?.· ' sat .
-· ,
- ,.
• .
• •
•••
• • . • .
;%
PROGRAMMING overview
5 STAGE PROGRAMMING
Our stage will be visible throughout the
venue and feature both educational
and entertaining programming. A few
local bands will perform throughout
the day and we’ll have a DJ playing
music between. 1-2 panels will feature
top female industry leaders with
educational discussion topics and live
Q&A sessions.
NOW!
BOOTH PROGRAMMING
Booths will provide organizations and brands an opportunity to showcase their products and/or resources to youth in attendance in order to connect, educate, and inspire! Booths will feature educational resources, workshops, product
demos, and information about upcoming events as well as information on how to get involved.
6 « ." '
EQUALIZEHER
• I
4 +
««
•
•
• .s.
i
¢.
. . .
' 2
• .,
•
• •
i.
.
d
' . ·l '
•
• ·{
- t . I •
t ..,
•
• • .
-
• •
•
•
•
'
5 Stage PROGRAMMING
Throughout the day, EqualizeHer and/or our
charity partners will host stage programming
including live music performances, panel
discussions, and workshops. We will partner
with other leading organizations to share
content that is educational, inspiring, and
entertaining.
TENTATIVE STAGE ROS
12pm–3pm
Live music from local up-and-coming
female musicians
4pm–5pm
Panel discussion featuring women in
the music industry
7 A
Booth PROGRAMMING
MANUFACTURER BOOTHS (TBC)
In order to provide women and girls with
access and information to top-of-the-line
musical equipment, gear manufacturers will
be invited to showcase their products and
host interactive workshops. The youth and
those in attendance will have the opportunity
to learn more about each piece of equipment
and enjoy hands-on experience testing the
products out guidance from the experts.
• Taylor
• Neuman/Sennheiser
• Roland
• Universal Audio
• Shure
• Harman/JBL
• Ludwig
CHARITY PARTNERS (TBC)
Part of EqualizeHer’s mission is to synchronize
efforts across the many other organizations in
the space, bridging the gap and building the
community and network of industry leaders and
advocacy groups. There are incredible programs
focused on supporting women in music all over
the world and this is why:
1. As of March 2021, women represent only 21% of
artists, 12.6% of songwriters and 2.6% of producers.
2. Fewer than 1% of popular songs are written only by
women. Fewer than .3% of songs have a single woman
writer.
3. Only 13.4% of GRAMMY Nominees from 2013 to 2021
have been women.
• She is the Music
• Moving the Needle
• Women in Audio Mission
• Fem the Future
• Sound Girls
• Women’s Audio Mission
• Music Forward Foundation
8 •
•
• •
• •
•
•
•
•
•
• •
•
4 f
• a
• .- d"
:z;
·.Er#i>
•
I
•
•
•
•
� 1- .
¢
.. -
-
·' .tt
•
•
1" »
• • •
• •
•
rt
··w'.J'! i
••
•
•
,
?
•
d
•
'
d
•
•
•
•
-
¢
•
•
•
•
•
•
•
•
• •
•
•
•
•
' .
•
•
t
•
•
• •
•
•
•
4 • I
•
•
•
•
d
•
•
• .
t
•
I
i.
-
•
•
-
.
'
• •
•
#
•
•
•
•
•
•
•
•
•
•
,
•
1.'
•
•
•
•
, .
•
. .
•
•
•
•
«
• •
•
$
,
• .
• •
•
. .
INTERACTIVE KID ZONE
5 EqualizeHer’s mission is to Equalize Our Daughters
from day one. Exposure and education is key – so
we want to provide young girls and families the
opportunity to experience music differently at an
early age to help inspire a path within the industry.
Our event will include an interactive area with
experiences designed for children ages 3-10.
Kid Zone Will Feature: • Hands-on musical instrument experiences • Rock n’ Roll Face Painting • Free EqualizeHer merchandise • Vans shoes craft station 9 •
4 •
•
• •
a
« • • • •
'
. •
• •
•
•
•
•
• •
•
•
•
\
'
•
•
t
•
•
•
«'
• •
•
.
• •
'gt;;s··
s g
: _j;
%.. z, F
K:
?:.
i
..
s,r
..
, ;:1@.&}; •
ski, j
.slfh:'b;
i,is'.,
;if_::5·.7iit:
t.>
Kl
FOOD + BEVERAGE
5 NOW!
Concession Area Will Feature: • Food Trucks* • Beverage + Snack Stations* • Sweet Treat Cart (cotton candy, k ettle corn, etc.)*
*Tentatively 2–3
We will have afood court with a covered seating area
nearby. Concession stands will be stationed throughout
the event.
10 «
•
f
•
- •
•
•
«
•
«
•
•
•
•
•
•
•
•
4 r
• •
•
•
•
•
1 •
- «
« • « • • t , ' . t • ,
• ••
I :,
4« ·¢ m • •
•
• • .., ·»
•
•
.,.
'4 •
e ,
•• • 'l' ·2° , • • • • ¢ • • '
. ·,
•
• %
• 1 • , .. +t •
•
• 4 • •
I
•
••
•• ' •
... • •
' .
t •
, .. _ t • r.
• •
•
•
•
, s"
•
• •
• ,
• • ' • •• '
-
• •
•
4. •
•
I
•
•
'
i
. ··,
•
4 ? •
' ,
•
•• • • •F•, . , � +l•g.0 '% r'i
• • • • • • • • l ·, • • •
\ ° ? 4> r • ' «
•
EVENT SCHEDULE
8 FRIDAY, DECEMBER 2
7pm-10pm: Load in
Overnight Security
SATURDAY, DECEMBER 3
8am-11:30am: Additional Set Up
12pm-5pm: Event
5pm-7pm: Load Out
*Estimated times; will be updated once production needs are finalized 11 •
•
•
•
•
•
4 •
.. • f •
d
• •
•
-
• «
•
•
,
•
•
PUBLICITY + MARKETING
12 MARKETING TACTICS
• Paid and organic targeted social campaigns from EqualizeHer • Partner charity organization networks: social, newsletter and website listings • Affiliated sponsor networks: social, newsletter and website listings • Live Nation newsletter support
• College program outreach
• Earned media appearances from Linda Perry and Alisha Ballard • Promotion in Beverly Hills community forums
• Street team – wild posting, flyers, etc.
EqualizeHer has contracted two publicity firms (Blue Whale and Siren’s Call) who will focus on both music and non-profit PR, targeting specific outlets and media opportunities with focused messaging around the mission and goals for this event. In addition to the request for street closure, we are requesting permission to use the iconic Beverly Hills shield in our promotional materials, both digital and physical flyers, as well as use of the name Beverly Hills in press.
We will also be deploying both paid and grass roots marketing tactics leading up to the event, and we’re hosting a benefit concert on October 9th at The Troubadour that will serve as another avenue to drive awareness to the event on December 3rd – both live at the concert and as a part of a post-event media recap & press release.
.•
•
•
•
,
•
•
•
•
•
t
•
•
•
'
•
•
•
•
'
•
• •
•
• •
• • •
• • • • I « • •
• > • ¢
+ • - » ' •
•
• •
•
. .
•
• •
•• ... . • ' .
e c'A"
•%- "ls ..,. •• • • -....t •
, • g· v.,
''',
• 6 + ht '
'•
• t . ... -
I .. 44- • • . . • • • >
• ·° •• ' • • • ' • �
• •
,a•
n
+g
·Re.
4 d, ' %&
$ •
I •
•
«" •
•
•
• •
' el • • • • •
I -
• ,.) .. " • •
'. • • • • •
..,. ' • • . •
. ' •
STREET VIEW SCHEMATIC
13 • •
• I
•
•
deg
t
•
•
•
•
I
•
•
•
'
•
•
•
, ....
' '."
+ a
f Aue ,
•
,
•
"
' ' . .
•
a
•
•
•
•
• •
•
•
• •
• •
• • ,e • • • \
• •
«
,
•'
,
• • $
• • ...
le
•
•
I
• ?
•
'
e
• r'
• • •
•
•
•
·.',
·. ··»a
• • • •
%
•
•
$.
•
4 •
•
•
t
•
,
United Talent
; Agency
d
•
•
,
.
. '
•
« •r - • ' %
• •
• • •
• « •
•
•
•
•
,
•
'
•
«
•
• ..
-
.,. '
' •
•
$
I
•
•
I
•
·,
t
•
-r.�if.-:p..'i
~5?.· ' sat .
-· ,
- ,.
•
%
• •
• ••
. .
• . • .
;%
14 MAIN ACTIVATION SPACE
•
• I
•
-
•
- .
•
•
• •
' L
·1 $
• • • - , . . . .
' '."
+ a
f Aue ,
,e • %
\ • • +
«
•
•
«
,
•
deg
$
t
• • '
le
•
•
• • • • •
e ' ' .
•
• r'
'
'•
-.,:
•
•
EMERGENCY EXIT
. • i
• •
• '
•
•
•
t •
,
•' • •
•
..• .
•
I
• ?
•
'
-
•
•
·.',
·. ··»a
• • • •
20w x 16dx 2' h stage
Generator
t
•
4 •
• $.
,
• •
d • 4
' •
- • • ' I 4 • • •
•
«
•
80' long x 40' wide tent/stage (open sidewalls)
•
Emergency Lane
.
. '
Concessions
Seatin
•
Food truck 1
Food truck2 & 3
C IDE ID
« •r - - • ' %
• •
• • - • « - •
•
•
•
Civic Center Drive
,
•
Charity Booths
.-
•
First aid
•
EqualizeHer Now! 2022
December 3, 2022
Brand Booths
c_ct .e
Emergency Lane
Concessions
EQH
(IIIII1III1I
LAULU
000 000
Handwashing
stations
Portable restrooms
ll---1----1----- --------400'-----------�
Security
K rail
MAIN ENTRANCE
t
•
•
•
• • • •
•
•
4 •
TRAFFIC PLAN
15 EqualizeHer will engage one of the following companies to create and manage our traffic plan for the duration of the street closure:
.•
•
•
•
,
•
•
•
•
•
t
•
•
•
'
•
•
'
•
•
••
•
•
•
Pacific
Traffic
Control, Inc.
•
•
• • • • •
• •
¢
+ • - » ' •
I
•
•
TRAFFIC
MANAGEMENT
I N CO R PO RAT E D
•
Trench &Traffic
SUPPLY
+
g. • . .. - e.,·4
• • •
•
• •
• t
• t • ' .$ •
• • . ' • • ,
• • d •
•
•
•
. ,
•
•
I
.. { .
• •
,
e
.
•
•
44-
•• •
•
•
•
• ' • •• • • • •
' • £
' ' i• • ,"
. . . .
• •
•
• •
•
• •
4 I •
•
«" •
•
•
• •
• • ' el • • • • •
I -
• ,.) .. " • •
'. • • •
..,. ' • • . • 1'- •
. '
ATTENDEE MANAGEMENT
16 We expect 500 - 2,000 total attendees throughout the day, allowing for 300-500 people at a time inside of the event. Understanding there will be an influx of people during the hours of 12pm–3pm for lunch and considering flow management. Our staff and security will be ready to manage and limit entry if the event becomes too crowded.
SAFETY is our number one priority!
• A security team will be hired with personnel at all entry and exit points, near the stage, and at back of house
• Volunteers will be positioned throughout the space to assist with directional and operational needs • Staffing numbers are being determined based on 500-1000 attendees at a time. We will consult with a professional security company to determine final staffing, placement, and capacity management needs
t
•
•
•
•
• •
•
• •
• ... f •
•
, . •
•
•
t
• •
•
• - • •
•
d
•
.
.
-
•
•
• • •• •
......
,
• !;. �
) •
• .
• -
. ,.
• •
•
• •
'
4 +'
• • , -?
de
• •
• ,
,
• •'
•
• • •
,
•
•
•
I
- •
•
••
, d
.
.,, '
4, •
•
•
w
4 ,
•' •
• ·t
I ..
•• .. • et
• • t
. ,,
J'
A
•
• • •
•
• •
.. •
t., '
• • •
•
• •
• • • •
•
•
•
• •
4 •
, • »u.
et
•
• •
•
• • $ +. "
• • •
• •• • I
•
• V r. ... • 1, r"
.. • • t· •• ..:
% •
·'
.
•
• t
d •• . eel
• • •
•
....
•
·'
• •
• 1
• • + •
•
•
, ''
• • •
• v 4 l • 4
«
••• • , •
••
.
«% "-. ·�' • • •
•
•
•
•
•
•
•
'
I
I
•
·• .
4 •
«
•
•
WEATHER
17 PARKING
• Event parking will be located at 450 N Rexford Drive *279 spaces (Overflow parking will be routed to the Crescent garage) • Additional metered street parking is available
• We will work with our traffic control vendor to allocate space for ride share pick up and drop off • In the event of rain, we will be taking extra measures to ensure the attendees have ample covered areas to stay dry
• All booths, the stage, and the concession area will be tented • We will have additional tenting ready to protect the gear on stage and the portion right in front of the stage where seating is provided
•
•
••
•
•
•
•
. .
•
•
•
• •
•
•
di
•
•
•
•
·-
•
.
-·
. .
•
«
•
•
•
I
4 -
'
•
•
•
•
'f
•
•
•
•
r'
•
•
•
,,
4%
•
•
•
•
•
•
•
I
•
•
•
' •
•
•
•
'
'i.
•
•
. ..
•
'
,
•
•
' .
•
4 t
•
•
•
•
•
•
4 •
•
•
•
,
•
•
•
•
•
• •
•
-
.. • d
•
• •
• - •
•
•
•
..
• •
- • •
,
••
•
« I
• •
�
• .
% ,
-
•
;1' • '
•
•
d ' ,.
•
• •
•
•
•
•
•
•
4 CITY REQUESTS
18 In addition to the street closure, we request the following permits and personnel for this event, as well as permission to use the Beverly Hills shield in our marketing collateral:
Permits
• Street Closure Permit
• Public Right of Way Permit
• Special Event Permit
Personnel
• PD Officers
• Fire Safety Officer
• Parking Staff
• Public Works Staff •
'
•
• • • •
•
I
d
.
•
• •
•
-
•
'
•
•
,1-
¥
, ,
,
•
,
•
f
. • • 4 - •
' % • • •
• • •
• • •
• •
« •
•
v
' • w " . ,
,
«
I
•
•
•
•
•
. . . •
• - • d •
•
•
• ' • ,
.(
.¢ e. ' •
»
4 r •
•
t
•
• •
•
••
•
•
re
•
, •
., •
+g
l "
•
·1l 4
• •• • •
• • •
•
•
•
.
•
•
•
• •
•
\
• ; d
,
·w.
;
. I
•
• «
• %
• •
% • • ,
• . • . + '
• le
•
•
•
•
?·
.
• I
•
•
4 +- • �
·, • t t 1'
• • • - gP0 • ..
• +'i •
, 4. ' •
i
•
• '
•
EVENT BUDGET
19 Line Item Amount
City Fees $14,100
Food and Beverage $3,000
Stage Production/Operations $40,200
VIP Area $2,400
Vendor Area $23,500
Merchandise $23,498
Staffing $22,000
Marketing/Communications $4,500
Printing $20,500
Artist/Booking Fees $2,500
Total $156,189
This tentative, simplified event
budget totals $156,189.
•
t
•
•
• I
•
•
•
· '
"
... .. c
'
• . -·
....,
• •
• •
«" •
• • •
# - '
« «
l
•
•
•
• •
wf
• • • • •
•
• • ....
•
•
•
••
•
••
;$
• •
•
·- r'
-K s
•.·· ir
•• ••
• ...i ,
... .
,.
, «
•
. ..
•
... • •
...
I
I •
y + • • • ·,s,
,
t. •• • • • •
•
+ ••
• •
• • +. 6 . , • • • :-..: •
,
%
•
• • • !
• 4 • ¢ . . £ +t » ••
• • · ·.
• $
' • ,
• ,
'
• •
•
•
•
• • •
• • •
• ' • ¢
• d - "+
•
•
,
d
«
•
,
-
,
•
d t."
+
•
• \
•
•
I
•
•
•
•
•
•
•
.
•
.
• •• .
'4.
•
:%
is "�5 i #
THANK YOU
For questions, please contact:
[email protected]
[email protected] EQUALIZEHER.ORG
•
•
l
,
•
•
t
2¥
•
•
•
•
•
#
•
F
•
•
•
•
'
•
I
•
•
/
,
•
-
•
, ••
•
• • .,
• • : d •
•
• •
• «
d
• • • •
-· - « •
' - I· » •
- •
«
• • -..
' v
• •
• 4 er .. ...
; - ..
r
t
•
•·
• •
. .
,
%
.
' •
• .« • • ..... - A
•
4a
•
I
•
•
J ., .
+
4 •
•
EQUALIZEHER
,
+
. ..
, ·% > ·, • •
••
'
•
•
. . . t
•
• • 4
•
•
•
•
' A
• • • • u 4%
'!-,
•
• ..
.. • •
• •
• t
' • t (
• • •
. ' •
- • · · ..
•
•
•
•
•
•
•
¢$ t+·
•
•
•
•
•
• •
• r l» • •
• • $
• • • • •
#
• •
\' • %
-,
� •
- d
.5 • •
•
. .
•
f
•
•
•
••
•
•
•
•
•
•
' •• «' •
J •
I •
..
,
• •
•
e
••
«»
ff
• $ %
•
+ + "
' •
«" j
• 6
. . ,
•
• •
• •
•¢ • •
t ,.
•
. ·
- • • •
,
«
•
' a d • • • •• ' ,
_... •
• - .
, . .:, • c I • 2 . "
- 3 • • ... •
•
•.
i • •
. ' J . w
.A4
. - « --
,,.. -
4 y 4 •
Attachment 2
August 7th, 2022
Honorable Mayor and City Council
Beverly Hills City Hall
455 N. Rexford Drive
Beverly Hills, CA 90210
Dear Honorable Mayor Bosse and Members of the City Council:
As a music lover and long-standing member of the Beverly Hills community, I write to you in support of the EqualizeHer event taking place on Civic Center Drive on December 3rd. A first-of-its kind, family friendly event catering toward young women interested in the music industry. I love the mission which inspires more women and girls to join the music industry as they are disproportionately underrepresented.
EqualizeHer is a non-profit organization that supports all women in various fields of the music industry and Live Nation aligns with their mission to build a community of powerful young females to inspire them to choose a career in music.
This event is free and open to the public and will encourage families to visit Beverly Hills, promoting tourism whilst driving awareness to an important initiative we can all get behind. By allowing the city to host this event, Beverly Hills will help foster positive growth and much needed balance within the music business.
Sincerely,
K46le tap7el
ASHLEE MARGOLIS
FOUNDER, THE A LIST
310-986-7411
DocuSign Envelope ID: B18896F3-2B05-414E-8621-5D72735EA4A6 July 27th, 2022
Honorable Mayor and City Council Members
Beverly Hills City Hall
455 N. Rexford Drive
Beverly Hills, CA 90210
Dear Honorable Mayor Bosse and City Council Members,
As a long time resident of Beverly Hills and two time commissioner, I am writing to you in support of the EqualizeHer event which is being proposed for this winter. I respect their mission which inspires and encourages more women and girls to join the music industry as they are disproportionately underrepresented.
The educational nature of the event will breathe new life into the music business and help excite the next generation of industry leaders. The fact that it will be free and open to the public will be instrumental in encouraging families from all over to visit our beloved city and I fully support the event taking place in Beverly Hills.
With Kindest Regards,
(() DocuSigned by:
u
Jill Tavelman Colliins
July 22nd, 2022
Honorable Mayor and City Council
Beverly Hills City Hall
455 N. Rexford Drive
Beverly Hills, CA 90210
Dear Honorable Mayor Bosse and Members of the City Council:
Live Nation, a live music and touring company located in the heart of Beverly Hills writes to you in support of "EqualizeHer Now!" A first-of-its kind, family friendly event catering toward young women interested in the music industry. Live Nation supports the utilization of Civic Center Drive, directly in front of our headquarters on Saturday, December 3rd, 2022.
EqualizeHer is a non-profit organization that supports all women in various fields of the music industry and Live Nation aligns with their mission to build a community of powerful young females to inspire them to choose a career in music.
This event is free and open to the public and will encourage families to visit Beverly Hills, promoting tourism whilst driving awareness to an important initiative we stand behind. By allowing the city to host this event, Beverly Hills is helping to foster positive growth and much needed balance within the music business. Various music companies and other charity organizations will also be taking part, brands will promote the event online and content will be shared live on social media from the festival, extending the reach of this event to maximize exposure and the positive impact the event will generate, attracting more events and brand visibility to the community.
Sincerely,
c 434sf
Ali Harnell
President & Chief Strategy Officer
(615) 346-9017 x23317
•
July 27th, 2022
Honourable Mayor and City Council
Beverly Hills City Hall
455 N. Rexford Drive
Beverly Hills, CA 90210
Dear Honourable Mayor Bosse and Members of the City
Council:
As a musical family and long-standing members of the Beverly Hills community, we write to you in support of the EqualizeHer event this winter. We love their mission which inspires more women and girls to join the music industry as they are
disproportionately underrepresented.
This colourful event is free, open to the public, and will encourage families from all walks of life to visit our beloved city! The educational nature of the event will breathe new life into the music business and help excite the next generation of industry leaders.
We regularly host events in Beverly Hills, and couldn't be more thrilled for this event to take place in our exciting and innovative community.
Peace & Love,
Signature:
Ringo Star Barabra Bach
August 25th, 2022
Honorable Mayor and City Council
Beverly Hills City Hall
455 N. Rexford Drive
Beverly Hills, CA 90210
Dear Honorable Mayor Bosse and Members of the City Council:
As an entertainment agency located in Beverly Hills, you have our full support for the EqualizeHer event taking place on December 3rd outside of our headquarters on Civic Center Drive. This event aims to inspire and educate young women interested in joining the music business and we share in the mission to create a more equitable entertainment industry for all.
The positive and inclusive, family-friendly nature of this activation provides a safe environment for members of the community and neighboring areas to gather outdoors to enjoy an afternoon of wholesome and engaging activities.
EqualizeHer is an initiative that supports all women across various fields of the music industry (agencies include,) and UTA is excited to support (and possibly hire) the next generation of powerful young females in music.
Andrew Thau
Chief Operating Officer & Board Member