STAFF REPORT
Meeting Date: January 24, 2023
To: Honorable Mayor & City Council
From: Patty Betancourt, Special Event & Filming Coordinator, Community Development Department
Subject: Request from Los Angeles Marathon for Special Event Street Closures over the next three years (2023-2025)
Attachments: 1. Proposal Letter from Los Angeles Marathon
2. 2023 Los Angeles Marathon Course Map – Beverly Hills Segment
3. Marathon Timing Estimates
4. Letters of Support from the Beverly Hills Chamber of Commerce and the Beverly Hills Conference Visitors
Bureau
5. City Council Liaison / Rodeo Drive/Special Events/Holiday Program Committee Report from January 12, 2023
(Without Attachments)
INTRODUCTION
This report is submitted to City Council to consider approval of special event street closures for the 2023 Los Angeles Marathon (LA Marathon). Additionally, the LA Marathon organizers are requesting a commitment of support from the City of Beverly Hills for the 2024 and 2025 events conditioned upon date and route submissions to the City Council each year for street closure approval.
The 38th annual Los Angeles Marathon “Stadium to the Stars” is scheduled for Sunday, March 19, 2023. The participants will have the opportunity to view some of the most iconic landmarks in the world as the 26.2 mile race route journeys through Downtown Los Angeles, Little Tokyo, West Hollywood, Beverly Hills and ending at Avenue of the Stars. This year’s route will continue to include Rodeo Drive in the City of Beverly Hills.
The route will allow for participants to enjoy a colorful and interactive experience close to hotels, transportation and lots of shopping and dining areas.
At the January 12, 2023 Beverly Hills City Council Liaisons/ Rodeo Drive/ Special Events/ Holiday Program Committee meeting, The McCourt Foundation representatives and City staff met with City Council Liaisons Mayor Bosse and Councilmember Friedman to seek a recommendation. It should be noted that Liaisons provided unanimous support Meeting Date: January 24, 2023
of the three-year commitment of support with the understanding that the event organizers must come back each year for review and approval of the specific dates and street closures so that issues can be addressed.
DISCUSSION
The City has once again, received a request from race organizers, The McCourt Foundation, (TMF) which is a non-profit 501(c)(3) on a mission to help find a cure for neurological diseases, to continue the inclusion of the City of Beverly Hills in the Los Angeles Marathon (LA Marathon) course. The LA Marathon has been reviewed yearly by the City Council Liaisons and taken to the full City Council for the past thirteen years.
TMF is seeking another 3-year commitment of support for the LA Marathon starting in March 2023 through March 2025.
The LA Marathon is scheduled to take place on Sunday, March 19, 2023 from 7:00 am to 3:00 pm. Race participants will be routed through the City of Beverly Hills past City Hall, down Rodeo Drive, and through the Historic Route 66 (North Santa Monica Blvd).
Based on statistics from past marathons, the event is considered one of the most wellattended races in Southern California with over 25,000 participants. As in years past, City staff will work closely with LA Marathon organizers to limit impact on residents and businesses and ensure all streets are open no later than 1:00 pm in Beverly Hills on a rolling basis.
Route and Schedule
The LA Marathon is requesting to take place on Sunday, March 19, 2023, with street closures in the City from 5:00 am to 1:00 pm. The street closures will be the same as in years past which include portions of Doheny Drive, Burton Way, South Santa Monica Boulevard, Rodeo Drive, Wilshire Boulevard, and North Santa Monica Boulevard.
While the finish line itself is in Century City, traffic detours on South Santa Monica Boulevard at Moreno Drive and North Santa Monica Blvd at the Western border, will impact the City at our border. When streets reopen at 1:00 pm, additional traffic control resources, including Police Officers and Public Works personnel will be deployed to assist with impacted intersections. They will assist in managing the detour until the roads are allowed to fully open in our neighboring cities at approximately 6:00 pm. City traffic control resources may be necessary until 6:00 pm at the West border of the City to help with traffic control. No roads will be closed in Beverly Hills after 1:00 pm, including South Santa Monica Blvd. All residences and businesses will be accessible during closures.
The final timing schedule (Attachment 3) and logistics will be confirmed by LA Marathon organizers in conjunction with City staff including Police and Public Works.
The Marathon organizers estimate that there will be approximately 1,500 “Students Run LA” participants. These students begin training in August and will celebrate their successful completion at Beverly Hills High School.
Notification, Marketing, and Partner Support
The route for March 19, 2023 is the same as it was in 2022. Widespread notification will be provided throughout the Beverly Hills community, which will include information for residents, businesses, churches and temples along the race route. Notifications are a team effort between the McCourt Foundation and the City, which include newspaper Meeting Date: January 24, 2023
ads, BHPDAlert, Nixle, written notices delivered to residents, schools, and businesses, as well as other Citywide announcements including a Citywide phone notification.
The Beverly Hills Chamber of Commerce (BHCC) and the Beverly Hills Conference and Visitors Bureau (CVB) have indicated support (Attachment 4) for the event. It should be noted that during the January 12, 2023 Liaison meeting, both Mayor Bosse and Councilmember Friedman provided direction to work with the Chamber of Commerce to encourage spectators and event participants to dine and shop in Beverly Hills after the race concludes. City staff will work with the Chamber of Commerce on marketing materials. The Beverly Hills Chamber of Commerce through the shop local initiative known as “Now Beverly Hills” will highlight any businesses that are offering watch parties, as well as special offers to spectators and participants. The Beverly Hills Conference and Visitors Bureau will also do the same. Businesses have requested that streets be reopened by 1:00 pm to limit impact on businesses for the day.
The LA Marathon will continue to promote Rodeo Drive as a prominent course segment in the organization's marketing and publicity initiatives. Rodeo Drive is highlighted as a Landmark on the 2023 Course Map (Attachment 5 #20). In previous years, the LA Marathon's website and marketing materials has featured Beverly Hills including links to the City of Beverly Hills and Beverly Hills Conference & Visitors Bureau (CVB) websites.
Extensive broadcast coverage of the LA Marathon will be provided through local Channel 5 KTLA, as well as streaming on the KTLA + app, and available on Smart TV devices including Apple TV, Roku, and Firestick. International streaming services include KTLA.com International, and YouTubeTV.
Operating under a nonprofit 501(c)(3), TMF would receive, according to the City’s Schedule of Fees, a non-profit rate on the street closures for the event, as it benefits local health-related causes and programs through-out the Greater Los Angeles Area, including the Concern Foundation that funds cancer research. TMF will file with the City’s Charitable Solicitations Commission.
In August 2017, as a condition of approval, the Council advised race organizers to coordinate between both the Metro Purple Line Extension (PLE) and the now completed North Santa Monica Boulevard reconstruction projects. Staff from the City, Metro and the LA Marathon have reviewed the course, and will continue to monitor any new developments. City staff will continue to work closely with Public Works for Metro and any other construction projects within the City of Beverly Hills. Metro staff also regularly attends Los Angeles Marathon preparation meetings.
The LA Marathon is committed to taking all necessary steps to promote greater environmental approaches throughout the race course. Applying green initiatives that reduce waste, promote sustainability and responsible consumption to support local communities. All water stations will have large tanks that can refill water bottle or paper cups and reduce using single-use plastic water bottles. Compost, recycle and even Heatsheet bins will be labeled and available with the goal to divert as much waste as possible from the landfill.
It should be noted that the suggestions were provided as a public comment during the January 12, 2023 Liaison meeting, and will be implemented. As in previous years, a Meeting Date: January 24, 2023
robust community notification plan will be implemented by the City’s Communications team to communicate the final closures and route to residents, businesses, and attendees prior to the marathon. Notifications are a team effort between the City and event organizers, which include written residential and commercial notifications, newspaper ads, robocalls, BHPDAlert, Nixle and other citywide announcements. City staff will work with the event organizers and their traffic control company to ensure all messaging and signage are posted with advance notice while maintaining a safe and mobile flow of traffic. The City’s Communications team will create a small postcard-style flyer that can be handed out to drivers if needed. All police and traffic control officers will have these on hand throughout the event.
FISCAL IMPACT
All City permit fees and any other associated costs will be the responsibility of TMF. In addition, full cost recovery for personnel cost, equipment, signage, etc. will be compiled and collected at the conclusion of the LA Marathon. There are no waiver of fees; the LA Marathon will receive the non-profit rate for street closures. Additionally, the costs for noticing residents and businesses, as well as any and all equipment to close the street safely, including advanced message boards for traffic and residents, will continue to be at the expense of TMF.
Personnel hours may vary, however, the anticipated fees for the 2023 LA Marathon event are as follows:
Fees to be paid by TMF:
Estimated Cost:
Permits $3,808.00
Street Closure $3,740.00
Police Department Personnel $108,338.20
Fire Department Personnel $21,450.00
Public Works Department Personnel $33,010.50
Other Departments Personnel $2,891.00
Equipment, No Parking Signs, etc. $1,501.00
Estimated Total $174,738.70
The City’s Risk Manager has also recommended General Liability Insurance in the amount of $3 million dollars (per occurrence) naming the City of Beverly Hills as an additional insured, as a requirement to be provided by the TMF.
RECOMMENDATION
Staff recommends City Council review and approve a recommendation from Beverly Hills City Council Liaisons/ Rodeo Drive/ Special Events/ Holiday Program Committee (Liaisons) for commitment of support from the City of Beverly Hills for the 2023, 2024, and 2025 events conditioned upon date and route submissions to the City Council each year for street closure approval.
David Yelton,
Assistant Director, City Building
Official
Approved By
Attachment 1
December 12, 2022
Mayor Bosse
Councilmember Friedman
Council Liaisons
City of Beverly Hills
455 North Rexford Drive
Beverly Hills, CA 90210
Dear Councilmembers:
I hope this letter finds each of you well.
The 2022 Los Angeles Marathon was safely conducted, and the event production went off without any issues including operations at the new finish line on Avenue of the Stars. On behalf of all involved, thank-you for the City’s continued support and enthusiasm for the Los Angeles Marathon. For 13 years now, we have developed and maintained an outstanding relationship with the team in Beverly Hills spearheaded for the last three years by Magdalena Davis. This relationship has been based on trust, hard work, problem solving, and commitment to the Beverly Hills Community and our participants. We would like to continue this outstanding track record of success in 2023 and beyond.
Please consider our CITY SPECIAL EVENT REQUEST as follows:
1. Hosting Organization
The McCourt Foundation, Inc.
2. Type of Event
38th Annual Los Angeles Marathon
The Marathon annually raises around $4M to support mostly local causes. The Marathon annually donates $900,000+ in goods and services to grade school and high school programs through our partnerships with LAUSD and Students Run LA. The McCourt Foundation is a 501(c) 3 nonprofit with the mission to empower communities to build a healthier world. The Marathon is platform that supports our mission by providing the community with a aspirational healthy lifestyle goal, supports our Nonprofit Partnership and Youth Health & Wellness programming and our support for research leading to cures for neurological diseases.
LOS ANGELES
MARATHON
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3. Dates & Hours
The 2023 Marathon date is March 19, 2023. We have every confidence that the race will be able to go on this date and we are not currently planning any contingency dates. It goes without saying that the race will be held in full compliance of then applicable state and local health guidelines. Race start time and timing of the race traversing Beverly Hills are exactly the same as the 2023 Marathon. No changes. We are also requesting permission to hold the marathon in 2024 and 2025 with the race dates being March 17, 2024 and March 16, 2025.
4. Location
The race course, including the section through Beverly Hills, is exactly the same as the 2022 Marathon. No changes.
5. Budget
With paid registration numbers trending similar to the 2022 event, we estimate:
Total revenues $3.7M
Total expenses $3.7M including the support of our charitable/nonprofit platforms and programs
6. Letters of Support
7. Number of Attendees
We are forecasting approximately 20,000 participants including Students Run LA.
8. Demographics
9. Public Benefit
The Marathon’s live local and national, and international edited programing, and digital platforms reach:
3.4 Billion media impressions
1,123,000 digital reach
24,000,000 broadcast reach
The 1.8 miles of Marathon course that passes through the City of Beverly Hills is a critically important part of the Marathon experience. The Beverly Hills course section, including Rodeo Drive, is iconic and an ideal local, national, and international spotlight for Beverly Hills’ signature style and renowned businesses. Rodeo Drive is routinely and overwhelmingly voted “Favorite Landmark” by participants over the entire 26.2-mile course, and one of the driving 39%
Ethnicity
Caucasian/white
Hispanic/Latino 28%
Asian lS%
African American 3%
Native American 1 %
Other 5%
Professional Role
Executive
Director
Senior Manager
Mid-Management
Entry Level
24%
13%
25%
28%
10%
factors many choose to participate in the Marathon. The Beverly Hills section is always a point of media focus for our directed media.
As the new Marathon finish line at Avenue of the Stars in Century City becomes known and established (and the race returns to normal participant numbers) the Finish Line in Century City will bring substantially more business to Beverly Hills hotels, restaurants, and retail due to proximity to the Finish Line and ancillary events.
To further support our City partners, we are working, and will continue to work with, the City and the Chamber of Commerce to highlight Beverly Hills businesses and attractions to our entire database and online social community. As proud members of the Chamber, we will continue to expand that relationship and provide opportunities to increase visibility of local businesses and offer a point of economic development.
10. Notable Attendees
Some of the world’s best marathon runners and wheelchair racers. Celebrity runners are expected but to be announced.
11. Ticketing
The event is open to anyone 16 years of age or older on race date.
12. Publicity
PR for the event will be handled through an agency hired by The McCourt Foundation and supported through our relationships with KTLA, the Los Angeles Times, and other media outlets.
13. Permits
Special Event Permit Application will be submitted in December 2022
14. Impact
See attached for impact on the City.
15. City Requests.
Our requests of the City are similar to the 2022 Marathon planning. We are also requesting non-profit status for the use of Rodeo Drive.
Thank you for your tremendous support in making the 2022 Los Angeles Marathon a huge success. We look forward to meeting with you and the Beverly Hills team to further build on our partnership and its successful future! Sincerely,
Murphy Reinschreiber
Chief Operating Officer
Cc: Howard Sunkin
•
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Attachment 3
LA Marathon – 03/19/23 Timing Estimates
First First First First Slow Runners
Handcycle Wheelchair Male Female 50% 70%
LAST (7:30
Start for last
runner)
Distance RT TOD RT TOD RT TOD RT TOD RT TOD RT TOD RT TOD Start 0:00:00 6:42:00 0:00:00 6:30:00 0:00 6:55 0:00:00 6:45:00 0:00 7:00 0:00 7:00 0:00 7:30 Mile 1 0:03:00 6:45:00 0:03:35 6:33:35 0:05 7:00 0:05:30 6:50:30 0:10 7:10 0:11 7:11 0:15 7:45 Mile 2 0:06:00 6:48:00 0:07:10 6:37:10 0:10 7:05 0:11:00 6:56:00 0:20 7:20 0:22 7:22 0:30 8:00 Mile 3 0:09:00 6:51:00 0:10:45 6:40:45 0:15 7:10 0:16:30 7:01:30 0:30 7:30 0:33 7:33 0:45 8:15 Mile 4 0:12:00 6:54:00 0:14:20 6:44:20 0:20 7:15 0:22:00 7:07:00 0:40 7:40 0:44 7:44 1:00 8:30 Mile 5 0:15:00 6:57:00 0:17:55 6:47:55 0:25 7:20 0:27:30 7:12:30 0:50 7:50 0:55 7:55 1:15 8:45 Mile 6 0:18:00 7:00:00 0:21:30 6:51:30 0:30 7:25 0:33:00 7:18:00 1:00 8:00 1:06 9:06 1:30 9:00 Mile 7 0:21:00 7:03:00 0:25:05 6:55:05 0:35 7:30 0:38:30 7:23:30 1:10 8:10 1:17 8:17 1:45 9:15 Mile 8 0:24:00 7:06:00 0:28:40 6:58:40 0:40 7:35 0:44:00 7:29:00 1:20 8:20 1:28 8:28 2:00 9:30 Mile 9 0:27:00 7:09:00 0:32:15 7:02:15 0:45 7:40 0:49:30 7:34:30 1:30 8:30 1:39 8:39 2:15 9:45 Mile 10 0:30:00 7:12:00 0:35:50 7:05:50 0:50 7:45 0:55:00 7:40:00 1:40 8:40 1:50 8:50 2:30 10:00 Mile 11 0:33:00 7:15:00 0:39:25 7:09:25 0:55 7:50 1:00:30 7:45:30 1:50 8:50 2:01 9:01 2:45 10:15 Mile 12 0:36:00 7:18:00 0:43:00 7:13:00 1:00 7:55 1:06:00 7:51:00 2:00 9:00 2:12 9:12 3:00 10:30 Mile 13 0:39:00 7:21:00 0:46:35 7:16:35 1:05 8:00 1:11:30 7:56:30 2:10 9:10 2:23 9:23 3:15 10:45 Mile 14 0:42:00 7:24:00 0:50:10 7:20:10 1:10 8:05 1:17:00 8:02:00 2:20 9:20 2:34 9:34 3:30 11:00 Mile 15 0:45:00 7:27:00 0:53:45 7:23:45 1:15 8:10 1:22:30 8:07:30 2:30 9:30 2:45 9:45 3:45 11:15 Mile 16 0:48:00 7:30:00 0:57:20 7:27:20 1:20 8:15 1:28:00 8:13:00 2:40 9:40 2:56 9:56 4:00 11:30 Mile 17 0:51:00 7:33:00 1:00:55 7:30:55 1:25 8:20 1:33:30 8:18:30 2:50 9:50 3:07 10:07 4:15 11:45 Mile 18 0:54:00 7:36:00 1:04:30 7:34:30 1:30 8:25 1:39:00 8:24:00 3:00 10:00 3:18 10:18 4:30 12:00 Mile 19 0:57:00 7:39:00 1:08:05 7:38:05 1:35 8:30 1:44:30 8:29:30 3:10 10:10 3:29 10:29 4:45 12:15 Mile 20 1:00:00 7:42:00 1:11:40 7:41:40 1:40 8:35 1:50:00 8:35:00 3:20 10:20 3:40 10:40 5:00 12:30 Mile 21 1:03:00 7:45:00 1:15:15 7:45:15 1:45 8:40 1:55:30 8:40:30 3:30 10:30 3:51 10:51 5:15 12:45 Mile 22 1:06:00 7:48:00 1:18:50 7:48:50 1:50 8:45 2:01:00 8:46:00 3:40 10:40 4:02 11:02 5:30 1:00 Mile 23 1:09:00 7:51:00 1:22:25 7:52:25 1:55 8:50 2:06:30 8:51:30 3:50 10:50 4:13 11:13 5:45 13:15 Mile 24 1:12:00 7:54:00 1:26:00 7:56:00 2:00 8:55 2:12:00 8:57:00 4:00 11:00 4:24 11:24 6:00 13:30 Mile 25 1:15:00 7:57:00 1:29:35 7:59:35 2:05 9:00 2:17:30 9:02:30 4:10 11:10 4:35 11:35 6:15 13:45 Mile 26 1:18:00 8:00:00 1:33:10 8:03:10 2:10 9:05 2:23:00 9:08:00 4:20 11:20 4:46 11:46 6:30 14:09 Finish
3:00 Minute Pace 3:35 Minute Pace
5 Minute
Pace 5:30 Minute Pace 10 Minute Pace 11 Minute Pace
15 Minute
Pace
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Attachment 4
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COMMERCE
9400 S. Santa Monica Blvd. #102, Beverly Hills, CA 90210 | 310-248-1015 | [email protected] www.LoveBeverlyHills.com VisitBeverlyHills LoveBevHills January 4, 2023
Honorable Mayor and City Council
Beverly Hills City Hall
455 N. Rexford Drive
Beverly Hills, CA 90210
Dear Honorable Mayor Bosse and Members of the City Council:
The Beverly Hills Conference and Visitors Bureau (BHCVB) is writing to express our support for the Los Angeles Marathon’s return to Beverly Hills on March 19, 2023.
The Los Angeles Marathon is an important community event that brings positive attention to our City. The organizers of the Marathon have been good partners with the City and partner agencies.
BHCVB encourages the Marathon to work to minimize disruption to traffic and businesses, especially in light of existing construction impacts and street closures due to the construction of the subway. We are confident that the involved parties can work together to continue the Marathon's run of excellence.
Sincerely,
Julie Wagner, CDME
Chief Executive Officer
Beverly Hills Conference & Visitors Bureau
cc: BHCVB Board of Directors
CONFERENCE &
VISITORS BUREAU
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0 Attachment 5
CITY OF BEVERLY HILLS
COMMUNITY DEVELOPMENT
MEMORANDUM
TO: City Council Liaison/Rodeo Drive/Special Events/Holiday Program Committee
FROM: Patty Betancourt, Special Event and Filming Coordinator DATE:
SUBJECT:
January 12, 2023
Request from Los Angeles Marathon for Special Event Street Closures over the next 3 years (2023-2025)
ATTACHMENTS: 1. Proposal Letter from Los Angeles Marathon for 3 years
2. 2023 Los Angeles Marathon Course Map – Beverly Hills Segment
3. Marathon Timing Estimates
4. Letters of Support from the Beverly Hills Chamber of Commerce and the Beverly Hills Conference Visitors Bureau
INTRODUCTION
This item is presented to the Beverly Hills City Council Rodeo Drive/ Special Events/ Holiday Program Committee Liaisons of Mayor Bosse and Councilmember Friedman (Liaisons) to consider approval of special event street closures for the 2023 Los Angeles Marathon (LA Marathon). Additionally, the LA Marathon organizers are requesting a commitment of support from the City of Beverly Hills for the 2024 and 2025 events conditioned upon date and route submissions to the City Council each of year for street closure approval.
The 38th annual Los Angeles Marathon “Stadium to the Stars” is scheduled for Sunday, March 19, 2023. The participants will have the opportunity to view some of the most iconic landmarks in the world as the 26.2 mile race route journeys through Downtown Los Angeles, Little Tokyo, West Hollywood, Beverly Hills and ends at Avenue of the Stars. This year’s route will continue to include Rodeo Drive in the City of Beverly Hills. The route will allow for participants to enjoy a colorful and interactive experience close to hotels, transportation and shopping and dining areas.
DISCUSSION
The City has once again received a request from race organizers, The McCourt Foundation (TMF), which is a non-profit 501(c)(3) on a mission to help find a cure for neurological diseases, to continue the inclusion of the City of Beverly Hills in the LA Marathon course. The LA Marathon has been reviewed yearly by the City Council Liaisons and taken to the full City Council for the past thirteen years. TMF is seeking another three-year commitment of support for the LA Marathon starting in March 2023 through March 2025.
The LA Marathon is scheduled to take place on Sunday, March 19, 2023, from 7am - 3pm.
Race participants will be routed through the City of Beverly Hills past City Hall, down Rodeo Drive, and through the Historic Route 66 (North Santa Monica Blvd). Based on feedback and 2 of 4
reports from past marathons, the event is considered one of the most well-attended races in Southern California with over 25,000 participants. As in years past, City staff will work closely with LA Marathon organizers to limit impact on residents and businesses and ensure streets are opened no later than 1:00 pm in Beverly Hills on a rolling basis.
Route and Schedule
The LA Marathon is requesting to take place on Sunday, March 19, 2023, with street closures in the City from 5:00 am - 1:00 pm. The street closures will be the same as in years past which include portions of Doheny Drive, Burton Way, South Santa Monica Boulevard, Rodeo Drive, Wilshire Boulevard, and North Santa Monica Boulevard.
While the finish line itself is in Century City, traffic detours on South Santa Monica Boulevard at Moreno Drive and North Santa Monica Blvd at the western border of the City will impact the City. When streets reopen at 1:00pm, additional traffic control resources, including Police Officers and Public Works personnel will be deployed to assist with impacted intersections.
They will assist in managing the detour until the roads are allowed to fully open in our neighboring cities at approximately 6:00pm. City traffic control resources may be necessary until 6:00 pm at the west border of the City to help with traffic control. No roads are closed in Beverly Hills after 1:00pm, including South Santa Monica Blvd. All residences and businesses will be accessible during closures. This final timing schedule (Attachment 3) and logistics will be confirmed in mid-February 2023 by LA Marathon organizers in conjunction with City staff including Police and Public Works.
In Addition, the Marathon organizers estimate that there will be approximately 1,500 “Students Run LA” participants. These students begin training in August and will celebrate their successful completion at Beverly Hills High School immediately after finishing the race.
Notification, Marketing, and Partner Support
The route for March 19, 2023 is exactly the same as it was in 2022. Widespread notification will be provided throughout the Beverly Hills community, which will include information for residents, businesses, churches and temples along the race route. Notifications are a team effort between the McCourt Foundation and the City, which include newspaper ads, BHPDAlert, Nixle, written notices delivered to residents, schools, and businesses, as well as other Citywide announcements.
The Beverly Hills Chamber of Commerce (BHCC) and the Beverly Hills Conference and Visitors Bureau (CVB) have indicated support (Attachment 4) for the event. Businesses have requested that streets should be open by 1:00 p.m. to limit impact on businesses for the day.
The LA Marathon will continue to promote Rodeo Drive as a prominent course segment in the organization's marketing and publicity initiatives. Rodeo Drive is highlighted as a Landmark on the 2023 Course Map (Attachment 5 #20). In previous years, the LA Marathon's website and marketing materials has featured Beverly Hills (sites to visit such as Rodeo Drive) including links to the City of Beverly Hills and Beverly Hills Conference & Visitors Bureau(CVB) websites.
Extensive broadcast coverage of the LA Marathon will be provided through local Channel 5 KTLA, as well as KTLA +, Apple TV, Roku, and Firestick streaming services. International streaming services include KTLA.com International, and YouTubeTV. 3 of 4
Operating under a nonprofit 501(c)(3), TMF would receive, according to the City’s Schedule of Fees, a non-profit rate on the street closures for the event, as it benefits local health-related causes and programs through-out the Greater Los Angeles Area, including the Concern Foundation that funds cancer research. TMF will file with the City’s Charitable Solicitations Commission.
In August 2017, as a condition of approval, the Council advised race organizers to coordinate with both the Metro Purple Line Extension (PLE) and the now completed North Santa Monica Boulevard reconstruction projects. Staff from the City, Metro, and the LA Marathon have reviewed the course, and will continue to monitor any new developments. There are no issues anticipated with the current course through the City, as it is the same route from last year. City staff will continue to work closely with Project Managers for Metro and any other construction related projects within the City of Beverly Hills. It should be noted, that Metro staff has regularly attended Los Angeles Marathon hosted meetings.
The LA Marathon is committed to taking all necessary steps to promote greater environmental approaches throughout the race course. Applying green initiatives that reduce waste, promote sustainable and responsible consumption to support local communities. All water stations will have large tanks that can refill water bottle or paper cups and reduce using single-use plastic water bottles. Compost, recycle and even Heatsheet bins will be labeled and available with the goal to divert as much waste as possible from the landfill.
It is important to note that Council approval for LA Marathon-related street closures has been granted for this event in three-year increments in the past without any major occurrences to report.
FISCAL IMPACT
All City permit fees and any other associated costs will be the responsibility of TMF. In addition, full cost recovery for personnel cost, equipment, signage, etc. will be compiled and collected at the conclusion of the LA Marathon. There are no waiver of fees; the LA Marathon will receive the non-profit rate for street closures. Additionally, the costs for noticing residents and businesses, as well as any and all equipment to close the street safely, including advanced message boards for traffic and residents, will continue to be at the expense of TMF.
Personnel hours may vary, however, the anticipated fees for the 2023 LA Marathon event are as follows:
Fees to be paid by TMF:
Estimated Cost:
Permits $3,808.00
Street Closure $3,740.00
Police Department Personnel $108,338.20
Fire Department Personnel $21,450.00
Public Works Department Personnel $33,010.50
Other Departments Personnel $2,891.00
Equipment, No Parking Signs, etc. $1,501.00
Estimated Total $174,738.70
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The City’s Risk Manager has also recommended General Liability Insurance in the amount of three million dollars (per occurrence) naming the City of Beverly Hills as an additional insured, as a requirement to be provided by the TMF.
RECOMMENDATION
City Council Liaison feedback and approval is requested regarding support of The McCourt Foundation Los Angeles Marathon on Sunday, March 19, 2023, on the “Stadium to the Stars” route with street closures as described above within Beverly Hills from 5:00am – 1:00pm.
Additionally, the LA Marathon organizers are requesting a commitment of support for the LA Marathon on March 17, 2024 and March 16, 2025 conditioned upon route submissions to the City Council each of year for street closure approval. Based on Liaison feedback, City staff will bring the completed proposal to City Council at the January 24, 2023 Formal Meeting.