Beverly Hills City Council
May 2, 2023

AGENDA REPORT
Meeting Date:

Item Number:

To:

From:

Subject:

Attachments: 1. Proposed Chamber of Commerce Work Plan FY 23/24

2. Budget Costing Detail for FY 23/24

RECOMMENDATION
The Beverly Hills City Council Liaison Chamber of Commerce Committee, Mayor Gold and Councilmember Bosse (Liaisons), recommend the City Council approve the Fiscal Year 2023/2024 (FY 23/24) work plan and funding request from the Beverly Hills Chamber of Commerce and Civic Association (Chamber) in the amount of $450,150.

Additionally, the Liaisons further recommend approval to waive special event permit fees, place of assembly permit fees, and set flat rate reduced parking rates for specific events hosted in partnership with the Beverly Hills Chamber of Commerce.

INTRODUCTION
This item seeks City Council approval of the recommendation of the Beverly Hills City Council Liaison Chamber of Commerce Committee to approve the Chamber FY 23/24 work plan and funding request. Each year the City enters into an agreement with the Chamber to execute various work plan items for the upcoming fiscal year. The Chamber is requesting $450,150 for FY 23/24 funding.

May 2, 2023
G-3
Honorable Mayor & City Council
Laura Biery, Marketing and Economic Sustainability Manager

RECOMMENDATION OF THE BEVERLY HILLS CITY COUNCIL

LIAISON / CHAMBER OF COMMERCE COMMITTEE
REGARDING THE FISCAL YEAR 2023/2024 WORK PLAN AND

FUNDING REQUEST BY THE BEVERLY HILLS CHAMBER OF
COMMERCE; AND

RECOMMENDATION TO WAIVE SPECIAL EVENT PERMIT

FEES, PLACE OF ASSEMBLY PERMIT FEES, AND SET FLAT

RATE REDUCED PARKING RATES FOR SPECIFIC EVENTS

HOSTED IN PARTNERSHIP WITH THE BEVERLY HILLS
CHAMBER OF COMMERCE.

Meeting Date: May 2, 2023

DISCUSSION
The City contracts with the Chamber of Commerce to provide a range of economic development programs, which reflect City priorities and seek to retain existing businesses and attract new businesses to Beverly Hills. The Chamber of Commerce’s focus is on fostering business-to-business relationships in Beverly Hills and to act as a liaison between the City and business community.

The Chamber of Commerce’s proposed FY 23/24 Work Plan includes a mix of programming that typically recurs annually, as well as new initiatives that reflect current and upcoming City Council priorities including those listed in the Economic Sustainability Plan.

Summary of Programming
A summary of the programming listed in the Chamber of Commerce’s Work Plan is below with more detail provided in Attachment 1 and a breakdown on costing in Attachment 2.

I.A. Chamber of Commerce will provide Marketing and Outreach Support for City and Partner Events, Functions, and Initiatives by providing communications support and business visitations to inform businesses about key resources and news updates and gather critical data and information for the City, Chamber of Commerce and partners; I.B. Chamber of Commerce will organize and participate in the annual New York Business Attraction and Retention Mission setting up 24 meetings with companies in New York (Roughly 6-8 business retention and 16-18 business attraction meetings however that actual balance between retention and attraction meetings will be mutually agreed upon between the City and the Chamber prior to the trip’s finalization); I.C. Chamber of Commerce will manage regular meetings of the Beverly Hills Commercial Property Owner’s Task Force (4 meetings in total to occur quarterly) to spur dialogue and develop ideas and plans for commercial properties; I.D. Chamber of Commerce will manage the Small Business Development Center Partnership with El Camino College, which offers one-on-one business counseling and educational seminars (will conduct 12 webinars to be held monthly for businesses and facilitate 60 one-on-one consultations);
I.E. Chamber of Commerce will manage the NOW Beverly Hills Shop Local Program.

This program focuses on connecting businesses and residents and to encourage residents to shop locally (4 campaigns in total to occur quarterly, 12 newsletters to occur monthly);
I.F. Chamber of Commerce will organize and host Broker’s Roundtables so retail and office commercial real estate brokers can meet with City staff to spur discussion on any real estate opportunities that could benefit the community (4 total meetings with 2 focused on retail and 2 focused on office);
I.G. Chamber of Commerce will provide Management of Beverly Hills Small Business Task Force (4 meetings in total to occur quarterly) to gather feedback and recommendations about strategies to attract and retain small businesses in Beverly Hills; Meeting Date: May 2, 2023

I.H. Chamber of Commerce will assist in updating the Beverly Hills Economic Development webpages on the City’s current and new website which will provide a series of economic development data tools to help existing and prospective businesses gather critical business information;
I.I. Chamber of Commerce will organize Mayoral Business Retention Meetings (12 in total) between Beverly Hills business owners and the Mayor; I.J. Chamber of Commerce will organize LA Metro Subway Stakeholder Outreach Meetings. These meetings will provide a forum for businesses, partner agencies and the City to communicate ongoing information about subway construction for Section 2 and its impact to businesses (hold monthly for a total of 12 meetings). Funds for this work plan item may be subject to reimbursement from Metro.

I.K. Chamber of Commerce will participate in implementation of the City’s Economic Sustainability Plan and help identify and execute action items in the Plan; I.L. Chamber of Commerce will create Regional Business Attraction Materials and Advertising to attract existing Southern California businesses to expand to Beverly Hills (quarterly advertorial buys and PR);
I.M. Chamber of Commerce will continue to push out the quarterly “New Business Newsletter” (4 times a year) featuring “new” and “coming soon” businesses to help support business attraction efforts of both the City and the Chamber of Commerce; I.N. Chamber of Commerce will conduct a feasibility study/research on business attraction targets within the Miami Region (report to be presented in February 2024); II. A- D Chamber of Commerce is requesting to:
 Waive Special Event Permit Fees for Chamber Member Ribbon Cuttings
 Waive Place of Assembly Fees for specific Chamber of Commerce Events listed in Attachment 1
 Waive Special Event Permit and Processing Fees for specific Chamber of Commerce Events listed in Attachment 1
 Approve Parking Flat Rates for specific Chamber of Commerce Events listed in Attachment 1
In FY 22/23 the City Council approved the waiver of Special Event Permit Fees for Chamber member ribbon cuttings. For FY 23/24 the Chamber is requesting additional fee waivers and flat parking rate reductions for specific Chamber of Commerce Signature Events listed in Attachment 1 to this report. The estimated value of the fee waivers and parking flat rates are also included in Attachment 1 as provided by the Chamber. The actual value for any fee waivers or flat parking rates will vary based on number of actual attendees and the extent of the event footprint.

FISCAL IMPACT
For FY 23/24, the Chamber of Commerce is requesting $450,150 as further detailed in Attachments 1 and 2. Additionally, the Chamber is also requesting specific fee waivers Meeting Date: May 2, 2023

and flat parking rates as part of FY 23/24. The actual value for any fee waivers or flat parking rates will vary based on number of actual attendees and the extent of the event footprint.

The table below reflects the consideration approved by the City Council for the Chamber of Commerce’s Agreements with the City for the last four fiscal years and the proposed request for FY 23/24 for the Chamber’s work plan.

FY 19/20
Adopted
Budget
FY 20/21
Adopted
Budget
FY 21/22
Adopted
Budget
FY 22/23
Original
Budget
FY 22/23
Revised
Budget*
FY 23/24
Requested
Budget
Chamber
Work
Plan
$347,505 $304,080 $488,940 $540,530 $327,025 $450,150
*In FY 22/23 the Chamber did not complete the NY Sales Mission and ended the contract with Buxton for economic development software services early which resulted in a revised budget amount for FY 22/23 and a contract amendment to reflect that reduction.

The proposed FY 23/24 Business Development (00101313) budget, which will be presented to City Council as part of next year’s budget by the Finance Department, is proposed to fund $330,000 of the Chamber’s work plan with the remaining $120,150 in funding coming from the Tourism and Marketing budget. This is similar to the funding breakdown utilized in FY 22/23 as several of the Chamber’s initiatives in FY 23/24 are tourism and marketing focused.

The City has maintained a policy of funding its tourism and marketing programs from a specific allocation of the transient occupancy tax (“TOT”). The City collects a total of fourteen percent TOT based on gross room sales from the City’s hotels. One-seventh of the total TOT revenue, has been the basis of calculating the funding for the Tourism and Marketing budget in Beverly Hills for approximately 25 years.

The Finance Department is currently forecasting a TOT revenue of $48,000,000 for FY 23/24 (this was as of the March 7, 2023 Mid-Year presentation to the City Council and is subject to change). Using the $48,000,000 estimate for TOT, the one-seventh amount would be $6,857,143. Staff anticipates this funding would be allocated for various programs as shown below.

Description of Program to be Funded from TOT Potential Budget Allocation
Intellectual Property Legal Services $100,000
Concours D'Elegance in 2024 – Estimate based on prior year $255,000 Conference & Visitors Bureau - Requested funding for FY 23/24 Work Plan $4,809,410
Rodeo Drive Committee - Requested funding for FY 23/24 Work Plan $210,998
Landscape Funding for Rodeo Drive – Estimate as actual may vary
$30,000
Portion of the Beverly Hills Chamber of Commerce Work Plan – Requested funding for FY 23/24 $120,150
Contingency Funding for other Tourism & Marketing Events $1,331,585 Meeting Date: May 2, 2023

including Holiday Lighting Celebration and Rodeo Drive Holiday Décor for Holidays 2023
Total $6,857,143
As of April 2023, all numbers reflected in the chart above for City funding are tentative as the numbers are being finalized for approval by the City Council. Additionally, until the FY 23/24 budget is adopted by the City Council, the numbers are subject to change.

Staff has also identified $13,250 of the Chamber of Commerce’s proposed Work Plan expenses as being related to Section 2 of the Purple Line Extension. These costs may be reimbursed by Metro. Staff will work with the Chamber to ensure invoicing includes all of the Metro required information such that the City can submit for reimbursement of those expenses, subject to approval.

Keith Sterling,
Deputy City Manager
Approved By
Attachment 1
2023-24 Beverly Hills Chamber of Commerce Work Plan with the City of Beverly Hills
I. Beverly Hills Marketing, Economic Development and Business Support A. Marketing and Outreach Support for City and Partner Events, Functions, and Initiatives
B. New York Business Attraction and Retention Mission
C. Beverly Hills Property Owners Task Force
D. Small Business Development Center – Marketing and Business Support E. Now Beverly Hills - Shop Local Marketing and Promotional Program F. Broker’s Roundtables
G. Beverly Hills Small Business Task Force
H. Beverly Hills Economic Development Website Support
I. Mayoral Business Retention Meetings
J. LA Metro Subway Stakeholder Outreach Meetings
K. Economic Sustainability Plan Support
L. Regional Business Attraction
M. New Businesses Newsletter
N. Miami Business Attraction Research
II. Request for Special Events Fee Waivers
A. Ribbon Cuttings
B. Parking
C. Filming
D. Events
Work Plan
Component
FY: 2021-
2022
Cost
Adopted
FY: 2022-
2023
Cost
Revised
FY: 2022-
2023
Cost
Proposed
FY: 2023-
2024
Cost
Price
Difference
Notes
IA. Marketing
and Outreach
Support for City
and Partner
Events,
Functions, and
Initiatives
$24,850 $51,250 $51,250 $51,250 No change
IB. New York
Business
Attraction and
Retention
Mission
$107,690 $112,330 $0 $115,000 +$2,670
Increased travel
costs
IC. Beverly Hills
Property
Owners Task
Force
$13,460 $12,450 $12,450 $15,000 +$2,550 Increased staff hours
ID. Small
Business
Development
Center –
Marketing and
Business
Support
$26,350 $26,350 $26,350 $26,350 No change
IE. Now Beverly
Hills Shop Local
Marketing and
Promotional
Program
$105,800 $117,800 $117,800 $120,000 +$2,200 Increased
Branding Agency
cost
IF. Broker’s
Roundtables
$13,800 $13,800 $13,800 $13,800 No change
IG. Beverly Hills
Small Business
Task Force
$13,400 $12,450 $12,450 $15,000 +$2,550 Increased staff hours
IH. Beverly Hills
Economic
Development
Webpage
Support
$13,700 $7,750 $7,750 $7,750 No Change
II. Mayoral
Business
Retention
Meetings
$15,550 $15,550 $15,550 $15,550 No Change
IJ. LA Metro
Subway
Stakeholder
Outreach
Meetings
$13,850 $13,250 $13,250 $15,000 +$1,750 Increased staff hours
IK. Economic
Sustainability
Plan Support
$12,500 $6,850 $6,850 $6,850 No change
IL. Regional
Business
Attraction
$20,000 $20,000 $20,000 $20,000 No change
IM. New
Business
Newsletter
$40,800 $8,600 $8,600 $8,600 No change
IN. Miami
Business
Attraction
Research
N/A N/A N/A $20,000 +$20,000 New Feasibility
Report for
proposed trip to
Miami
Removed
Miami Business
Attraction
Mission
$37,740 $79,550 $0 $0 -$79,550 Removed
Removed
Buxton
Economic
Development
Support
Database
N/A $42,550 $20,925 $0 -$42,550 Removed
IIA-D Request
for Special
Events Fee
Waivers
N/A Fee
Waiver
Amount
Depends
on
Number of
Events
$0 $0 N/A Additional Fee
Waiver Requests
TOTAL $488,940
($29,450
rollover)
$540,530 $327,025 $450,150 -$90,380
I. Beverly Hills Marketing, Economic Development and Business Support A. Marketing and Outreach Support for City and Partner Events, Functions, and Initiatives
Overview
Marketing and communications support and business visitations to inform businesses about key resources and news updates and gather critical data and information for the City, Chamber and partners.

Description
The Chamber will continue its marketing work in support of City and partner programs, events and initiatives. These include promotion of “Minute with the Mayor”, “Office Hours with Mayor Gold” events, BH Art Show, the City’s Green Business Certification Program and other efforts.

Additionally, the Chamber will work with partner agencies to help support City and partner efforts such as the annual Father’s Day Concours d’Elegance Car Show on Rodeo Drive, the Holiday Lighting Celebration, BOLD Summer, BritWeek and other important events and initiatives.

This item supports Action Item Nos. 2.B.2 (extend COVID-19 response efforts) and 2.D.1 (zoning code audit and streamline permit process) in the Economic Sustainability Plan.

Metrics
Engage in communication and business outreach on specified City business related project and events in partnership with the City, including:
 up to 12 e-blasts sent to our Chamber membership
 100 social media posts/stories/shares
 40 Monday newsletter items over the course of the fiscal year to support Chamber and partner efforts
 Conduct 26 “Walk the Neighborhood” 60-90 minute direct outreach walks on a different street each time to greet local ground floor retail and restaurant businesses  Prepare reports with findings of which businesses and employees were met with and partner with City to follow up on actions items
Conclusion
The total cost for this item is $51,250. A cost breakdown is available in Attachment A.

B. New York Business Attraction and Retention Mission
Overview
Outreach, preparation and travel to New York City for a 5-day trip to attract and retain businesses in Beverly Hills.

Description
The Chamber proposes a 5-day trip (1 day of travel, 3 days of meetings, 1 day of travel) in the month of October 2023, with a continued focus on business attraction meetings. The Chamber plans to continue to put an emphasis on meetings with unique restaurants and retailers as the Chamber believes this has the potential to make the biggest impact on the City. The Chamber could also explore meetings with innovative commercial professional services businesses. The Chamber also plans to organize several business retention meetings with key businesses based in Beverly Hills as it has done in the past. The trip can be taken at a time that works with the City’s schedule.

The trip will continue to be dedicated to intimate meetings with the focus on attraction of new business candidates to Beverly Hills. The team will divide into 2 tracks of about 3 people each (a Chamber staff member, a City Mayor/Vice City Mayor and a City staff member) for the meetings.

The Chamber will research key businesses to approach for attraction meetings in New York and assess which existing businesses in Beverly Hills would most benefit from a visit. As in prior years, the Chamber will arrange, and coordinate travel logistics and meeting set up.

The Chamber will also continue to follow up with companies from past trips to encourage them to expand to Beverly Hills or, in the case of existing companies, to support their retention in Beverly Hills.

This item supports Action Item Nos. 1.E.1 (cutting edge business attraction opportunities) and

1.F.2 (reduce commercial vacancies) in the Economic Sustainability Plan.

Metrics
 Chamber will set up 24 meetings with companies in New York, 6-8 retention, 16-18 new business
 60 days prior to departure Chamber will meet with City New York Delegation to discuss preferred retention prospects and preferred new business prospects  30 days prior to departure Chamber will provide via email most up to date scheduled meetings on a weekly basis
 14 days prior to departure Chamber will meet in person with City New York Delegation to provide the complete Binder with booked meetings/business profiles/travel itinerary/2 tracks
 List of meetings will be provided to the City prior to departure that includes the following details: date, time, company location, company attendees/titles/contact information  Chamber will follow up with past business attraction and retention meeting targets  Have at least 2 business attraction targets visit Beverly Hills for tours/evaluating properties and to touch base with all prior business attraction visits from the prior 3 years.

Conclusion
The total cost for this item is $115,000. A cost breakdown is available in Attachment A.

C. Beverly Hills Commercial Property Owner’s Task Force Overview
The Chamber will manage regular meetings of a commercial property owner’s task force to spur dialogue and develop ideas and plans for commercial properties. The Chamber will prepare reports with findings and recommendations as needed and work with the City to identify and implement solutions to issues that come up at the roundtables.

Description
Commercial property owners represent a key decision maker and influencer in the future of the City’s economic development and sustainability. Continuing a dialogue with landlords will be critical to helping fill vacancies, finding brands that align with Beverly Hills, and ensuring a successful mix of businesses. The Task Force consists of two City Council Liaisons (currently Councilmember Lili Bosse and Councilmember Sharona Nazarian), City and Chamber staff and approximately 15 commercial property owners/managers representing a cross section of the City. The meetings remain open to the public and the Chamber continues to outreach to additional property owners to encourage them to become involved.

This item supports Action Item Nos. 1.F.2 (reduce commercial vacancies), 2.D.1 (zoning code audit and streamline permit process), and 3.C.1 (gauge interest in forming business improvement districts) in the Economic Sustainability Plan.

Metrics
 Manage an average 15-member Task Force group in consultation with the City and its partners to provide input, relay ideas and concerns in the business community and develop recommendations. The Chamber continues to reach out to and include additional property owners and managers who are interested in attending.  Manage 4 meetings of the Task Force at the City
 Work with the Task Force to identify and recommend 2 deliverables to be presented to Council in the fiscal year
 Prepare meeting summaries and reports to the City summarizing the key findings and recommendations of the Task Force
 Work in partnership with the City to identify proposed solutions to any opportunities or challenges that are identified and to implement such solutions as appropriate Conclusion
The total cost for this item is $15,000. A cost breakdown is available in Attachment A.

D. Small Business Development Center Partnership
Overview
The Chamber has a partnership with the Small Business Development Center (SBDC) at El Camino College which offers one-on-one business counseling and educational seminars at the Chamber or virtually.

Description
The Chamber will continue the program with complimentary one-on-one coaching and programming monthly educational seminars available to Beverly Hills businesses. SBDC has and will continue to provide increased value and outreach including conducting webinars, taking phone calls with businesses needing assistance, attending Chamber and City sponsored programming to promote SBDC services for Beverly Hills businesses and general business outreach beyond that which they have done in the past. The programming is targeted towards Beverly Hills businesses and Beverly Hills residents with business consulting needs. The Chamber will continue to conduct extensive marketing and promotion of the program.

The Chamber is marketing the monthly webinars by promoting them in the Now Beverly Hills newsletter, on social media, and by mentioning the program at Chamber events and in the Chamber newsletter.

This item supports Action Item Nos. 1.D.4 (study a forgivable loan program) and 2.D.1 (zoning code audit and streamline permit processes) in the Economic Sustainability Plan.

Metrics
 Conduct 12 (monthly) Business Needs 2 Know virtual seminars with approved topics by City
 Facilitate 60 one on one consultations (virtually or in person) with a SBDC business development consultant for local businesses with no limit on how many meetings one business may have
Conclusion
The total cost for this item is $26,350. A cost breakdown is available in Attachment A.

E. Now Beverly Hills Shop Local Program

Overview
The Shop Local Program now known as “Now Beverly Hills” is a program which focuses on connecting businesses and residents and to encourage residents to shop locally. The Chamber will continue the program to help drive traffic to a wide variety of local businesses and to continue to grow the program now that there is a vibrantly rebranded social media presence.

Description
The Chamber will continue a coordinated shop local campaign across all business industries and neighborhoods. As part of the Chamber’s efforts, the Chamber will retain the agency Symblaze to manage the creative and design aspects of the program to ensure an elevated look for the program. Symblaze will help design the graphics, look and theme of quarterly campaigns as well as support the ongoing social media efforts to support consumers.

The Chamber is planning to enhance its engagement efforts to increase exposure of Now Beverly Hills, gain more newsletter subscribers, and acquire more followers on social media with a focus on Beverly Hills residents. Through this work, the Chamber plans to interact with a substantial number of residents and local businesses to increase awareness and engagement with the Now Beverly Hills brand.

Metrics
 Organize and execute quarterly campaigns in partnership with the City highlighting key economic sectors and/or seasonal events and programs.  200 + social media posts/stories/shares regarding the Now Beverly Hills program, important news items and upcoming programs including some boosted posts to increase engagement, followers, and subscribers.
 Two business profiles featuring local businesses in each monthly newsletter. Develop a list of business profiles which are at least 50 percent non-member and will feature businesses across different industries as well as in all the different commercial neighborhoods of the city to be as inclusive as possible.  Monthly Now Beverly Hills Newsletter with key community updates, information about new business openings, upcoming events and other important information for residents and businesses.
 Leverage existing subscriber base of Now Beverly Hills program to both promote monthly programs as well as to cross-promote other community events and projects, including City of Beverly Hills events, construction notices, and other community programs.

Conclusion
The total cost for this item is $120,000. Please see the attached cost breakdown in Attachment This item supports Action Items 1.A.1 (brand assessment) and 1.D.2 (support Shop Local program) in the Economic Sustainability Plan.

F. Broker’s Roundtables
Overview
The Chamber will organize and host two roundtables for commercial real estate brokers in the retail sector to spur discussions and business deals for Beverly Hills commercial retail properties.

The Chamber will also organize, and host two roundtables focused on the commercial office market in Beverly Hills.

Description
The roundtables provide an opportunity for the leading commercial brokers and senior officials from the City to gather and share information about new developments in the City as well as the state of the commercial real estate market. The Chamber will research and gather names of brokers to invite, conduct research on key issues to discuss and organizing the meeting at the Chamber of Commerce.

This item support Action Item 1.A.5 (surveys of brokers) and 1.E.1 (cutting edge business attraction opportunities) in the Economic Sustainability Plan.

Metrics
 Execute 2 Broker’s Roundtables focused on the commercial retail market and 2 on the commercial office market in Beverly Hills for a total of 4 meetings  Obtain attendance average of 15 brokers to each meeting  Organize the agenda of these meetings around current development topics among the broker community as well as the City Manager’s office and Community Development Department
 Gather information about specific vacancies that can be used to fill openings and attract companies to expand to Beverly Hills.

Conclusion
The total cost for this item is $13,800. A cost breakdown is available in Attachment A.

G. Beverly Hills Small Business Task Force
Overview
The Chamber will continue to manage the Small Business Task Force to gather feedback and recommendations about strategies to attract and retain small businesses in Beverly Hills.

Description
The Task Force consists of two City Council Liaisons (currently Mayor Julian Gold and Councilmember Lili Bosse), City and Chamber staff and approximately 15 small business owners/managers representing a cross section of the City. The meetings remain open to the public and the Chamber continues to outreach to additional small businesses to encourage them to become involved. The meetings have been forums for business owners to both share updates about important issues as well as to learn about City initiatives they can take part in.

This item supports Action Item Nos. 2.D.1 (zoning code audit and streamline permit process) and

3.C.1 (gauge interest in forming business improvement districts) in the Economic Sustainability Plan.

Metrics
 Manage an average 15-member Task Force group in consultation with the City and its partners to provide input, relay ideas and concerns in the business community and develop recommendations. The Chamber continues to reach out to and include additional small business owners and managers who are interested in attending.  Manage 4 meetings of the Task Force at the City
 Work with the Task Force to identify and recommend 2 deliverables to be presented to Council in the fiscal year
 Prepare meeting summaries and reports to the City summarizing the key findings and recommendations of the Task Force
 Work in partnership with the City to identify proposed solutions to any opportunities or challenges that are identified and to implement such solutions as appropriate Conclusion
The total cost of this item is $15,000. Please see the attached cost breakdown in Attachment A.

H. Beverly Hills Economic Development Website Support
Overview
Support City efforts to develop an economic development resources site as part of the upcoming new City of Beverly Hills website.

Description
The Chamber’s work will consist of reviewing and updating key Beverly Hills information and visuals and then utilizing it in conjunction with the business attraction and retention efforts it undertakes.

This item support Action Item Nos. 1.B.2 (support economic development portal) and 1.F.2 (reduce commercial vacancies) in the Economic Sustainability Plan.

Metrics
 Chamber member will attend 24 Website Steering Committee meetings  Collaborate with the City to envision overall build out of site  Gather content for the site, including economic and other indicators about Beverly Hills Conclusion
The total cost for this item is $7,750. A cost breakdown is available in Attachment A.

I. Management of Mayoral Business Retention Meetings
Overview
The Chamber will set up and manage meetings between 12 business owners of targeted sectors in the City of Beverly Hills. These businesses must be cleared by the City and current on taxes.

Description
The Chamber will organize meetings between business owners of targeted business sectors with the Beverly Hills Mayor’s office. These meetings will be attended by a City Councilmember, typically the Mayor, a member of the City Manager’s office and a Chamber staff member as well as by managers or owners of the business itself. The Chamber will develop a list of businesses to visit with input from the City. The goal of these meetings is for the Chamber and the City to better understand the concerns of the business community and develop action items to support continued business success in the City.

The Chamber will develop a matrix of businesses to meet with over the next year focusing on businesses that represent a diverse cross section of industries, important and/or large businesses that provide a substantial benefit to the City, and new businesses to town. The meetings will be virtual or in person.

This item supports Action Item No. 1.F.2 (reduce commercial vacancies) in the Economic Sustainability Plan.

Metrics
● Schedule 12 Business Retention meetings in coordination with the City ● Produce and distribute a briefing sheet for City attendees the Friday before each meeting ● Produce summary of each meeting and common themes that have emerged ● Follow up by Chamber on issues uncovered during the meetings, including programming, real estate and City business regulations.

Conclusion
The total cost for this item is $15,550. A cost breakdown is available in Attachment A.

J. LA Metro Subway Stakeholder Outreach Meetings
Overview
The Chamber will continue to convene major stakeholders at a series of meetings to discuss the details of the construction of Section 2 of the D Line Subway extension, develop feedback on ways to minimize disruption to businesses and develop a mechanism for the City and businesses to work together to respond to specific concerns as they arise. Support outreach efforts as needed in advance of construction work on “North Portal” to station.

Description
The Chamber will continue managing a series of 12 (monthly) stakeholder meetings (virtual or in person), to be attended by key business stakeholders surrounding the construction, the City, and the Chamber. The meetings will serve as a forum for the major stakeholders to communicate with each other, discuss key issues with construction timing and impact, and collaborate on any steps to further reduce the impact to the community. The Chamber will report back on findings and any recommendations from these meetings.

This item supports Action Item No. 2.C.1 (LA Metro subway planning) in the Economic Sustainability Plan.

Metrics
 Manage a series of 12 (monthly) stakeholder meetings (virtual or in person), to be attended by key business stakeholders surrounding the construction, the City, and the Chamber
 Curate, maintain and add to a distribution list of stakeholders to be invited to meetings and to provide updates
 Organize the logistics of each meeting, including agenda items, presentations, minutes  Include information in weekly Monday Chamber newsletter emails for key Metro construction activities or City Council items (assume maximum 3 times for next fiscal year)
 Track attendance
 Work with the City on action items that come out of each meeting  Communicate with City staff about potential items for discussion at each meeting  Provide input relating to improved communications and other business mitigation efforts Conclusion
The total cost of this item is $15,000. Please see the attached cost breakdown in Attachment A.

K. Economic Sustainability Plan Support
Overview
Help identify and execute action items to implement the Economic Sustainability Plan.

Description
In 2021, the City finished a new Economic Sustainability Plan focused on ensuring a vibrant and sustainable economy and to support and enhance City revenues to maintain the character and quality of the community over the next five years. The Plan’s three focus areas are Brand, WellBeing and Budget. The Plan identifies key existing revenue streams, sources of economic strength, challenges from the pandemic and opportunities for the future. The Plan also includes an Action Plan with a list of suggested action items that can be taken by the City and its partners to help sustain the City economically in the years ahead.

The Plan was approved by City Council and set several priority items. Implementation of the Economic Sustainability Plan will be critical to supporting the Beverly Hills economy.

This item supports Action Item No. 1.A.1 (brand assessment) in the Economic Sustainability Plan.

Metrics
 Assist City with identifying and executing action items in the Economic Sustainability Plan Conclusion
The total cost for this item is $6,850. A cost breakdown is available in Attachment A.

L. Regional Business Attraction

Overview
The Chamber will work with our Branding Agency, SMBLZ, to create regional business attraction materials and advertising with the goal to include attracting qualified businesses to expand to Beverly Hills.

Description
The Chamber will work with SMBLZ to identify the best advertorial buying opportunities, create and approve all copy and campaigns. The Chamber will market these materials both to specific business attraction targets as well as market to the general business community to promote Beverly Hills.

Metrics
 Quarterly advertorial buy
 Quarterly PR Interview with regional media and Todd Johnson to be arranged  Branding Agency SMBLZ $10k
Conclusion
The total cost for this item is $20,000. A cost breakdown is available in Attachment A.

M. New Businesses Newsletter
Overview
Produce 4 digital newsletters with a list of new and coming soon businesses to Beverly Hills.

Description
The Chamber will continue developing a quarterly businesses newsletter highlighting businesses that have recently opened or that are coming soon. The newsletter will promote new businesses as they open or that are coming soon and help promote Beverly Hills to the wider world and to companies interested in expanding to Beverly Hills.

This item supports Action Items 1.A.1 (brand assessment), 1.D.1 (marketing materials for business community), 1.E.1 (cutting edge business attraction opportunities) and 1.F.2 (reduce commercial vacancies) in the Economic Sustainability Plan.

Metrics
 Produce 4 (quarterly) new and coming soon businesses digital newsletters for business attraction efforts and the greater Beverly Hills community.

Conclusion
The total cost for this item is $8,600. A cost breakdown is available in Attachment A.

N. Miami Business Attraction Research
Overview
The Chamber will research, identify, and outreach to business attraction targets within the Miami region. The goal is to determine the feasibility of an in-person Miami trip to attract qualified businesses to expand to Beverly Hills.

Description
The Chamber, in partnership with the City, conducts a number of business attraction efforts, including a yearly trip to New York. During those trips and accompanying discussions, the Chamber and the City have considered expanding their efforts to include businesses in Miami.

This feasibility study will evaluate the level of interest to warrant a trip.

Metrics
 Create feasibility report to be presented to City by February 2024 for a potential Miami trip
Conclusion
The total cost for this item is $20,000. A cost breakdown is available in Attachment A.

II. Request for Special Events Fee Waivers
A. Ribbon Cuttings
B. Parking
C. Filming
D. Events
BHCC Fee Waivers
(proposed)
2023-2024
Signature Events:

Evening with the Mayor - 10/11/23
Greystone Mansion
Request of fee waiver for Place of Assembly Permit - $170 Request for fee waiver for Application Processing Fee - $61 BHCC 100th Centennial Celebration - 11/9 (tentative date - to be confirmed with venue) Venue (tentative Beverly Hilton)
Request of fee waiver for Place of Assembly Permit - $170 Request for fee waiver for Application Processing Fee - $61 State of Luxury - date/venue tbd January 2024
Request of fee waiver for Place of Assembly Permit - $170 Request for fee waiver for Application Processing Fee - $61 Innovate Beverly Hills - date tbd March/April 2024
Wallis Annenberg Center for the Performing Arts
Request of parking flat rate - $8 vs $14 (waived total $6 x 250 = $1500) Request of fee waiver for Place of Assembly Permit - $170 Request for fee waiver for Application Processing Fee - $61 Summer Garden Party - date tbd June 2024
Beverly Canon Gardens
Request of parking flat rate - $5 vs $12 (waived total $7 x 250 = $1750) Request of fee waiver for Place of Assembly Permit - $170 Request for fee waiver for Application Processing Fee - $61 Request for fee waiver for No-Parking Signs - $14
Request for fee waiver for Park Ranger - $448
Request for fee waiver for Parking Meter Revenue Loss - $24 Request for fee waiver for Special Event Encroachment Permit (per permit) - $159 Request for fee waiver for Public Works/Facilities Personnel - $448 Request for fee waiver for Small Scale Special Event Fee - $808 WBN - Women Who Shine Gala - date/venue tbd Spring 2024 Request of fee waiver for Place of Assembly Permit - $170 Request for fee waiver for Application Processing Fee - $61 Ribbon-cuttings
Estimated 30 ribbon cutting events for 23-24
Request for fee waiver for Sidewalk Special Event Fees: Total $1086  Special Event Permit $856
 Application Fee $61
 Public right of way $169
Attachment 2
CEO=230 D=190 Coordinator=70
Attachment A CFO=200 M-150
Beverly Hills Chamber of Commerce - City Work Plan Initiatives, FY 2023-2024 Hard costs
Labor Labor Total Cost
(hours) (costs)
Timeline: Year-round
Marketing and Outreach Support for City and Partner Events, Functions and Initiatives Marketing, communication and outreach to support City and partner events and initiatives; collaborating with City on messaging; collaboration with partner agencies as needed on messaging; support creation of lists of businesses offering special deals during events, other similar promotion as needed (up to 40 newsletter items, 12 eblasts and 100 social media posts) $15,000 160
$23,200(@20 hrs. - CEO, 20 hrs.
- Dir, 80 hrs. - Manager, 40 hrs. -
Coordinator) $38,200 23200
Conduct 26 “walk the neighborhood” with City and any other business partners to engage business and market City and partner programs, events and initiatives; determine status of businesses; prepare outline of visits and summary with results and action items for follow up and work with City as needed to implement. 75
$12,050 (@20 hrs - Dir, @55 hrs
- Manager) $12,050 12050
Supplies, incidentals, etc. $1,000 $1,000
Total $51,250
Timeline: Year-round
New York Business Attraction and Retention Mission
Planning & Preparation
Purchase periodicals for NY research $100 $100
Arranging Logistics Relating to Travel/Luncheons/Hotel Block 20 $3,800 (@20 hours -Dir) $3,800 3800 Attraction and Retention Candidate Research, Selection, Presentation & Outreach 160 $29,800 (@10 hrs. - CEO, 125
hrs. - Dir, 25 hrs - Manager) $29,800 29800
Schedule Development/Appointment Coordination & Binder Prep 105 $19,350 (@5 hrs. - CEO, 80 hrs. -
Dir, 20 hrs. - Manager) $19,350 19350
Update Marketing Materials as Needed $1,000 10 $1900 (@10 hrs. - Dir) $2,900 Stationary/Telephone/misc. supplies $450 $450
CFO budgetary review/reconciliation 8 $1,600 (@ 8 hrs. - CFO) $1,600 Hour totals 303
Category Subtotals $1,550
$58,000
Timeline: Fall 2023
Mission Execution
Hotel (Westin) $5,620 $5,620
Airfare $2,600 $2,600
On-Site Organization/Coordination/Execution 80
$16,800 (@ 40 hrs. - CEO, 40
hrs. - Dir) $16,800 16800
Ground Transportation $1,500 $1,500
Business breakfasts/lunches/dinners $1,760 $1,760
Incidentals, supplies, per diem meals, misc. $1,860 $1,860 Hour totals 80
Category Subtotals $13,340 $0
$30,140
Timeline: Winter 2023
Post - trip follow up
Follow-up with targets/attendees, including tours and helping companies open location in Beverly Hills 40
$7,600 (@5 hrs - CEO, 30 hrs. -
Dir, 5 hrs. - Manager) $7,600 7600
Evaluate and track results 12
$2,360 (@ 2 hrs - CEO, 10 hrs. -
Dir) $2,360 2360
Create & present reports to city officials 15
$3,050 (@ 5 hrs - CEO, 10 hrs. -
Dir) $3,050 3050
Hard costs (copies, etc.) $100 $100
Hour totals 67
Category Subtotals $100
$13,110
Timeline: Winter/Spring 2024
Ongoing Follow-up and research
Ongoing research into business attraction 30
$5,300 (@ 20 hrs - Dir, 10 hrs. -
Manager) $5,300 5300
Ongoing database updating 15
$2,650 (@ 10 hrs. - Dir, 5 hrs. -
Manager) $2,650 2650
Follow-through with attraction candidates, including tours 30 $5,700 (@ 30 hrs - Dir) $5,700 5700 Hard costs (copies, etc.) $100 $100
Hour totals 75
Category Subtotals $100
$13,750
Executive Summary (Grand Total)
Phase totals
Planning & Preparation $58,000
Mission Execution $30,140
Post - trip follow up $13,110
Ongoing Follow-up and research $13,750
Grand Total $115,000
Timeline: Year-round
Beverly Hills Property Owners Task Force
Manage Task Force; continue outreach to increase participation in Task Force; develop and prepare agendas, conduct background research arrange logistics, send and manage invitations, and manage 4 Task Force meetings and associated meetings with City staff; work with City and landlords between meetings to analyze and provide solutions to topics that arise as well as to connect landlords to resources. 55 $10,050 (@ 10 hrs. - CEO, 25
hrs. - Dir, 20 hrs. - Manager) $10,050 10050 10 hrs
Prepare reports with summary of meetings and recommendations from the Task Force; work with City and partners to develop and implement solutions with specific deliverables as appropriate; follow up on recommendations as needed 24 $4,560 (@ 24 hrs - Dir) $4,560 9 hrs Printing costs/supplies/light hospitality $390 $390
Total $15,000
Timeline: Year-round
Small Business Development Center
Annual Cost of Services provided by SBDC (matched by State of California for total of $18,000) $9,000 $9,000
Management of program, including creation of 12 (monthly) webinars/programs, managing meeting dates and times, marketing of program through Chamber and other channels, and managing program and consultation registrations; monthly marketing efforts; facilitating one on one consultations for Beverly Hills businesses $3,600 85 $13,750 (@ 5 hrs. - CEO, 15 hrs. -
Dir, 65 hrs. - Manager) $17,350 13750
Benefits of Partnership (& Costs):

On-site and Phone Business Consultants
Webinars or Monthly Seminars Virtual or at Chamber Board Room Conf. Room Rental (Consulting Sessions & Seminars)
Misc. Staff Administrative time
Total $26,350
Timeline: Year-round
Shop Local Program
Execute Shop Local Program including campaigns in partnership with City highlighting reopening of business sectors; e-newsletter, website page development and maintenance, social media posts, development of content, and communication to other stakeholders; business profiles (bi weekly), and increasing email subscriber list through online and in person outreach. Community engagement 315
$49,950 (@15 hrs. - CEO, 50
hrs. - Dir, 200 hrs. - Manager;
100 hrs. - Coordinator) $49,950 49950
Vendor for execution of creative design and activity campaigns $60,050 $60,050 3050 Marketing (including design programs); subscriber list; ad boosting $3,000 $3,000 Costs for promotions, food and beverage, raffle prizes, etc. $7,000 $7,000 Total $120,000
Timeline: Year-round
Broker's Roundtables
Retail Broker's Roundtables (2)
Meeting set-up, preparation of agenda, marketing of event, coordination of speakers and content, attendance; prepare summary of meeting and follow up action items as needed 35 $6,650 (@ 5 hrs. - CEO, 25 hrs. -
Dir, 5 hrs. - Manager) $6,650 6650
Minutes/supplies/refreshments $250 $250
$6,900
Office Broker's Roundtables (2)
Meeting set-up, preparation of agenda, marketing of event, coordination of speakers and content, attendance; prepare summary of meeting and follow up action items as needed 35 $6,650 (@ 5 hrs. - CEO, 25 hrs. -
Dir, 5 hrs. - Manager) $6,650 6650
Minutes/supplies/refreshments $250 $250
$6,900
Total $13,800
Timeline: Year-round
Beverly Hills Small Business Task Force
Manage Beverly Hills Small Business Task Force; address small business concerns in advance of meeting, prepare agendas, arrange logistics, send and manage invitations, and manage 4 Small Business Task Force meetings. 55
$10,050 (@ 10 hrs. - CEO, 25
hours - VP, 20 hrs. - Manager) $10,050 10050 10 hrs
Prepare reports with summary and recommendations from the Task Force; work with City and partners to develop and implement solutions with specific deliverables as appropriate; presentations at City Council 24 $4,560 (@ 24 hrs. - Dir) $4,560 9 hrs Minutes/supplies/refreshments $390 $390
Total $15,000
Timeline: Year-round
Beverly Hills Economic Development Website Support
Support City efforts to develop economic development portion of its website; gather data; identify best practices; attend strategy meetings; develop storyboard for site as needed $200 45 $7,550 (@20 hrs. -Dir, 25 hrs. -
Manager) $7,750 7550
Total $7,750
Timeline: Year-round
Mayoral Business Retention Meetings
Management of meetings with 12 major businesses in Beverly Hills, including creation of printed materials, scheduling, researching attendees, follow up projects as needed to assist companies; prepare summaries of meetings and action items, quarterly summaries. 69 $13,350 (@15 hrs. - CEO, 45 hrs -
Dir, 9 hrs. -Manager) $13,350 13350
Follow up calls, emails and meetings with businesses and City to implement action items as needed. 10
$1,980 (@2 hrs - CEO, 8 hrs. -
Dir) $1,980 1980
Printing costs/travel costs/light hospitality $220 $220 Total $15,550
Timeline: Year-round
LA Metro Subway Stakeholder Outreach Meetings
Preparation, set-up, coordination and attendance at up to 12 stakeholder meetings (in person or via Zoom); manage and add to email distribution list; research and outreach to stakeholders, draft agenda, send invitations, and attend meetings and develop action plan with stakeholders, including City 60
$10,200 (@ 10 hrs. - CEO, 10 -
Dir, @ 40 hours - Manager) $10,200 10200
Prepare reports with summary and recommendations from the meetings; follow up action as needed on items generated by meetings 29
$4,550 (@ 5 hrs - Dir, 24 hrs -
Manager) $4,550 4550
Minutes/supplies/refreshments $250 $250
Total $15,000
Timeline: Year-round
Economic Sustainability Plan Support
Support City as needed with implementation of additional action items identified as important or priority items in Economic Sustainability Plan $250 40 $6,600 (@ 5 hrs. - CEO, 5 hrs. -
Dir, 30 - Manager) $6,850 6600
Total $6,850
Timeline: Year-round
Regional Business Attraction
Work with our Branding Agency, SMBLZ, to create regional business attraction materials and advertising with the goal to include attracting qualified businesses to expand to Beverly Hills. 31
$5,450 (@ 5 hrs. - CEO, 10 hrs. -
Dir, 16 hrs. - Manager) $5,450 5450
Work with SMBLZ to identify the best advertorial buying opportunities, create and approve all copy and campaigns (Ad Buy) $5,000 25
$4,550 (@ 5 hrs. - CEO, 10 hrs. -
Dir, 10 hrs. - Manager) $9,550 4550
Vendor for execution of creative design and activity campaigns (SMBLZ) $5,000 $5,000 Total $20,000
Timeline: Year-round
New Businesses Newsletter
Prepare quarterly new businesses newsletter; marketing and distribution 45 $8,600 (@ 5 hrs. - CEO, 10 hrs. -
Dir, 37 hrs. - Manager) $8,600 8600
Total $8,600
Timeline: Year-round
Miami Business Attraction Research
Chamber will research, identify, and outreach to business attraction targets within the Miami region. The goal is to determine the feasibility of an in person Miami trip to attract qualified businesses to expand to Beverly Hills 120
$20,000 (@ 15 hrs. - CEO, 50
hrs. - Dir, 40 hrs. - Manager; 15
hrs. - Coordinator) $20,000 20000
Total $20,000
Executive Summary
Marketing and Outreach Support for City and Partner Events, Functions and Services $51,250 New York Business Attraction and Retention Mission $115,000 Beverly Hills Property Owners Task Force $15,000
Small Business Development Center Partnership $26,350
Now Beverly Hills - Shop Local Program $120,000
Broker's Roundtables $13,800
Beverly Hills Small Business Task Force $15,000
Beverly Hills Economic Development Website Support $7,750 Mayoral Business Retention Meetings $15,550
LA Metro Subway Stakeholder Outreach Meetings $15,000
Economic Sustainability Plan Support $6,850
Regional Business Attraction $20,000
New Business Newsletter $8,600
Miami Business Attraction Research $20,000
Total $450,150