E-19
Meeting Date: June 27, 2023
provided from the City’s Tourism and Marketing Budget. On April 24, 2023, the City Council Liaison! Rodeo Drive! Special Events! Holiday Program Committee (“Committee”), Liaisons Vice Mayor Friedman and Councilmember Bosse, reviewed theFY 23!24 work plan and funding request presented by the RDC for marketing and special programming. The recommendations from the Committee were presented at the May 2, 2023, City Council Formal Meeting (Attachment 2), which the City Council approved.
This item, if approved by the City Council, approves the execution of an Agreement between the City and RDC for FY 23!24 marketing of, and special programs for Rodeo Drive; authorizes the issuance of a FY 23!24 purchase order to the RDC in the amount of $210,998; and waives the bidding requirements per Beverly Hills Municipal Code 3-3-204 (D) because it would be in the best interest of the City to continue to utilize this vendor for these services.
FISCAL IMPACT
The City has maintained a policy of funding its tourism and marketing programs from a specific allocation of the transient occupancy tax (“TOT”). The City collects a total of fourteen percent TOT based on gross room sales from the City’s hotels. One-seventh ofthe total TOT revenue has been the basis of calculating the funding in Beverly Hills for approximately 25 years. The Policy & Management Department’s Tourism and Marketing budget (01001311) provides funding for activities, which market and promote the City to potential travelers. In FY 23!24 this includes funding for:
Description of Program to be Funded from TOT Budget Allocation Intellectual Property Legal Services $100,000
Concours DElegance in 2024 $255,000 Approved fundingConference & Visitors Bureau $4,809,410 Approved funding for FY 23!24 Work Plan Rodeo Drive Committee $210,998 Approved funding for FY 23!24 Work PlanLandscape Funding for Rodeo Drive, separate from Work Plan $30,000 Estimate as actual may varyPortion of Beverly Hills Chamber of Commerce Work Plan $120,150 Approved funding for FY 23!24 Contingency Funding for other Tourism & Marketing Events including Holiday Lighting Celebration and Rodeo Drive $1,545,870 Holiday Decor for Holidays 2023
Subtotal $7,071,428
To execute the proposed work plan for FY 23!24, the RDC requests $210,998 in funding from the City. Funding is included in the FY 23!24 Policy and Management, Tourism and Marketing Budget (00101311-734400) for the RDC’s proposed work plan, along with the other programs listed above, and will be available upon adoption by the City Council.
Keith Sterling,
Deputy City Manager
Approved By