Beverly Hills City Council
December 11, 2023

STAFF REPORT
Meeting Date: December 11, 2023
To: Honorable Mayor & City Council
From: Patty Betancourt, Special Events and Filming Coordinator Subject: Golden Globe Awards Ceremony 2024 at the Beverly Hilton Hotel on Sunday, January 7, 2024
Attachments: 1. Golden Globe Awards Proposal from Dick Clark Productions and the Beverly Hilton Hotel

2. Letters of Support from Dick Clark Productions and
Golden Globe Awards

3. Map of Proposed Traffic Closure

4. Liaison Report without Attachments

INTRODUCTION
The Beverly Hills City Council members are requested to review a request from Dick Clark Productions and the Beverly Hilton Hotel for approval of street and sidewalk closures associated with the Golden Globe Awards Ceremony scheduled for Sunday, January 7, 2024. If approved by the City Council, City staff will administratively approve structural and traffic control plans, issue permits, and continue to work with Dick Clark Productions and the Beverly Hilton Hotel to coordinate logistical details for this event. A special event permit is required per Beverly Hills Municipal Code Section 4-8-1.

The Beverly Hills City Council Rodeo Drive/Special Events /Holiday Program Committee Liaison meeting is scheduled for Thursday, December 7, 2023 after publication of this report. Therefore, staff will address Liaison recommendations and suggestions during the Council presentation.

DISCUSSION
The 81st Golden Globe Awards ceremony held at the Beverly Hilton Hotel is scheduled for Sunday, January 7, 2024. The yearly event has been held at the Beverly Hilton Hotel since 1974. The event is attended by celebrities, media and other high profile guests as well as thousands of others requiring street and sidewalk closures to maintain safety and security for all. The awards ceremony will air live on CBS with an international viewing audience.

City Departments will continue to work with Golden Globe representatives along with various other organizations such as the Los Angeles Police Department, Los Angeles Department of Transportation, Dick Clark Productions, Beverly Hilton Hotel and Traffic Meeting Date: December 11, 2023

Control Company to establish security measures and traffic control plans to ensure the safety of all in attendance and mitigate any potential impacts closures may have.

Similar to previous years, the Beverly Hilton Hotel and Waldorf Astoria Hotel may host after parties hosted by various studio and entertainment companies immediately following the awards program. The Golden Globe Awards show keeps in line with the City’s goal to support tourism, local businesses, and bring culture into the City with this star-studded esteemed event.

For over 80 years, the Golden Globe Awards has honored the achievements of those in both motion pictures and television. The Golden Globe Awards show has support from executives at Dick Clark Productions and the Golden Globe Awards (attachment 2) hoping to continue the legacy and collaboration with the city and local businesses. The event draws guests to enjoy shopping, dining and entertainment which directly benefits local businesses.

PROPOSED ROUTE AND SCHEDULE
Lane and full-street closures are requested for approval to form a safe and secure venue during setup, the show itself, and tear down. On the day of the event, approximately 200 limousines and 250 personal vehicles will arrive at the Beverly Hilton Hotel between 2:00 PM and 5:00 PM. Traffic control personnel will monitor parking and traffic activity in the area and officers will manage a full deployment of BHPD with additional Federal, Los Angeles County and City law enforcement agencies, and private security.

The following street closures requested for 2024 are similar to previous shows held on Sunday with the exception of the 2023 event which was held on Tuesday, January 10, 2023:

North Santa Monica Boulevard:
x Westbound: Curb lane closure, west of Wilshire, beginning at 6:00 AM on Tuesday, January 2 through 4:00 AM on Monday, January 8 as well as sidewalk closure directly adjacent to the hotel.
x Westbound: Complete sidewalk and street closure from Wilshire to Century Park East, from 9:00 PM on Friday, January 5 through 4:00 AM on Monday, January 8. x Eastbound: Complete sidewalk and street closure from Century Park East to Wilshire from 2:00 PM on Saturday, January 6, through 4:00 AM on Monday, January 8.

Wilshire Boulevard
භ Eastbound: Curb lane closure, east of Whittier, beginning at 6:00 AM on Tuesday, January 2 through 4:00 AM on Monday, January 8. භ Eastbound: Full closure at Comstock at 10:00 PM on Saturday, January 6 until 4:00 AM on January 8.
භ Westbound: One remaining westbound lane remains open to through traffic until 6:00 AM on January 7. At 6:00 AM on Sunday, January 7, open westbound lane will close to all traffic until 4:00 AM on Monday, January 8, leaving all of Wilshire between Comstock and South Santa Monica closed.
භ Eastbound: Limited closure at Beverly Glen Blvd. (Los Angeles) with local access only to residents in the 10200 – 10300 blocks of Wilshire and Los Angeles Country Club visitors from 10:00 PM on Saturday, January 6 until 4:00 AM on Monday, January 8. Wilshire and adjacent sidewalks will be completely closed to all other through-traffic between the Comstock and South Santa Monica Blvd. Alternate routes: S. Santa Monica Blvd., Sunset Blvd., Olympic Blvd.

Meeting Date: December 11, 2023

Whittier Drive
x Northbound/Southbound: Limited closure from Wilshire to Elevado with local access to residents only from 6:00 AM on Sunday, January 7 through 4:00 AM on Monday, January 8.

Greenway Drive
x Northbound/Southbound: Limited closure at Sunset with local access to residents only at 6:00 AM on Sunday, January 7 through 4:00 AM on Monday, January 8.

Trenton Drive (including adjacent alleyway)
x Northbound/Southbound: Limited closure from Wilshire to Whittier with local access to residents only from 6:00 AM on Sunday, January 7 through 4:00 AM on Monday, January 8.

Carmelita, Elevado and Lomitas Avenues:
x Eastbound/Westbound: Limited closure at Walden with local access to residents only from 6:00 AM on Sunday, January 7 through 4:00 AM on Monday, January 8.

Alternate routes: All north/south streets east of Bedford Dr. to remain open.

EVENT NOTIFICATIONS, MARKETING, AND PARTNER SUPPORT
Notifications will be a team effort between the City and Dick Clark Productions and Beverly Hilton Hotel. Event producers will send out Letters of Notification to all businesses and residents affected by the large scale event closures. Event producers will work with Public Works Transportation Division to notify Metro Busses and Tour Busses to coordinate alternate routes.

The City will send out Nixle alerts, Citywide Announcements, post on all social media platforms and will place ads in local papers notifying the Beverly Hills community of street and sidewalk closures as well as maintain an event webpage providing the public with the most up to date information and man a hotline number. Traffic Control Officers will also have postcards with them at different posts to pass out to anyone needing specific information of closures and provide walkers and drivers with alternate routes.

FISCAL IMPACT
All expenses related to the event are the responsibility of the Golden Globes team, including, but not limited to: City permits, street closure and/or use fees, City personnel and equipment, broadcast of the awards program, event fees and any other associated costs related to the event. Dick Clark Productions and the Beverly Hilton Hotel will be responsible for all City costs and will be paid in full prior to event date. No fee waivers have been requested and all fees will be charged based on the current fiscal year 2023/24 fee schedule.

All individual after-parties will be billed for personnel dedicated solely to each respective event through separate permits.

The City’s Risk Manager recommends General Liability Insurance in the amount of no less than $2 million dollars (per occurrence) naming the City of Beverly Hills as an additional insured as a requirement to be provided by Dick Clark Productions and the Beverly Hilton Hotel.

RECOMMENDATION
Meeting Date: December 11, 2023

Staff requests direction from City Council regarding approval of street and sidewalk closures as well as all relating to both the special event permit and film permit for the 81st Golden Globe Awards show to be held on Sunday, January 7, 2024.

Michael Forbes,
Director of Community Development
Approved By
Attachment 1



'.
#
+% .

&


#"#% 

.#%
"

'.
#*"


!%&
#%
#+%
83
,%&0
'

# "
 #
,%&

&

#"#%


+!"'&

"
#'

!#(#"
$')%
"

' *&#"
"

&
"
+
,

"
!#%
'
"
533

#)"'%&
"
'%%'#%&
,#% ,
2



+
%!#".

&
#
,%&
&&#"
.
%#"
/
"
- "

"
'


%'&0
#'


"
"
"

%#"'
#

'

!%2
5  
84&'





)",.

")%,
7.
5356
6 4789

#"
"!"'&





 
6 *%
+
,
"
*
"

&
-'%! .

*$& 1
+%.

"#!0

,
)'0

+
"

"

#)"(& "

'#$
43
!%'&
#%$

 .
#*%1


9

 &"
%#&&
0
&#

9


' 0
*$
AAE
%#!
<:<;
6 7
 



 


"
;B@=0


+% .

'#"

&

#&'
'

# "
 #
,%&0
&
)"
'

&'
#%


"

'
*
#

'-
"

!#)%

"
'


%'
#
'

"'%'
"!"'

"*&'%.2 "#,"
'#
'
#&
%#*"
'

,#% 
&
'


#!
#
'

&'%&0
+% .

&

&
'

!#&'
"')%
"
)'
"
(

#
(#"
#%


$%&
(
#*&
+"'


'

# "
 #&2

'3&
#"
("*
'


,
"
# #%'

"

<:<=
'#
#"

"

#&'

&*&&* 0
&
+"'
'
'

&
!*'* .
"
 2
:::
8 


 


285

#"

"

%'
#"#!


!$'
4
26

#"

"

"
%'
#"#!


!$'


*&'
#%

"(#"
&
#"
&'
"#,"
*%&
7<::A8









0






 











+% .

'#"
,

!$ #.
#+%
;;


&0
;<:
*
"%.
&'0
>:
%'"%&0

;?:
&',%&0
"
<>:
&%+%&

*&'
'#

&%+

'

&
#,0
$%&&
"
%5$%(&









&'#%
 .0


+% .

'#"

&
%
+
&'%'

+$#&)%
7+

%

&
#'&8
*%
"
'

# "
 #&
%#&'0
&
,
&
$%#!#
(#"

"
*$
'#0
*%
"
"

# #,
"
'

&
#,2

&

"!"'
,
'

'

&'!
+"'
&

"&

&$#'

'
#"
+% .

&
"
*%'
%
$#&

(#"&
'


'.
&
'

*
(!'
&
("
(#"

#%
&'%/&')0
&
0
)+)%#)&
-$%
"&2
9 :
5357
!


!$
0
#!"!$
!

!$(#$( +-


:-
5357

!

$$
%#%$) %
#!

!$(#
1 

$
#

!$
#!
!$%!

%!
!(%
 %

!


)
1 !#%
 %

!


)

!$
#!
*$%

%+

%$

%!
!#
1 %#%$
!#%
!


%!

!$-
(%
$&

$$


%!

#$
 %$
1 
(
##!*$


%
$%#%$
%%
*

#

!"

!#
($
$$

$%#
%
$$
3 933 4-533
%
#%
+

-
8/7/5353
$
"#!(%
$

"#!)

+
%

%+
!
)#
+


$
!#
%
$!

"(#"!$
!
!#"

## .

!
*## %+

$

+
%

%+
!
)#
+



$
##

$"

(#+
!#
!"
% $$.


Attachment 2

Golden Globes, LLC
100 North Crescent Dr. | Beverly Hills, CA 90210
October 10, 2023
Re: Letter of Support for the 81st Annual Golden Globes Event for The Beverly Hilton
To Whom It May Concern:

Since 1974, the Golden Globe Awards® have been held at the Beverly Hilton Hotel and have consistently brought Beverly Hills directly to a global audience. On Sunday, January 7, 2024, the historic 81st Annual Golden Globe Awards will be held live and once again put Beverly Hills on a pedestal in front of the world.

The Globes will once again draw celebrities, hundreds of members of the press and members of the entertainment community to celebrate the best in film and television. Not only does this large and influential group gather at the Beverly Hilton, but the economic impact of the awards has an immediate and lasting impact on the area economy.

Adjusted for inflation, the Los Angeles County Economic Development Corporation estimated the direct economic impact of the Globes ceremony to be $82.5 million with an additional indirect benefit to car services, caterers, wait staff and other service employees earning an estimated $4.1 million.

While staging a show of this size represents challenges for the area, the overall benefits to Beverly Hills are far exceeded in once again showcasing the city as the epicenter of the premier party in the entertainment industry for the official kick-off of the award season.

Therefore, I write to you on behalf of the Golden Globes in support of the Beverly Hilton’s plans for the show that night and hope we can work with the city to make the festivities go smoothly for the city of Beverly Hills, as well as its businesses and residents.

We are looking forward to the Golden Globes' return to the iconic Beverly Hilton, and we are excited to continue our longstanding partnership with Beverly Hills.

Sincerely,
Helen Hoehne
President
Attachment 3

Attachment 4

CITY OF BEVERLY HILLS

COMMUNITY DEVELOPMENT

MEMORANDUM
TO: City Council Liaison/Rodeo Drive /Special Events /Holiday Program Committee FROM: Patty Betancourt, Special Events and Filming Coordinator DATE: December 7, 2023
SUBJECT: Street and Sidewalk Closures Associated with the Golden Globe Awards Ceremony Scheduled for Sunday, January 7, 2024.

ATTACHMENTS: 1. Golden Globe Awards Proposal from Dick Clark Productions and the Beverly Hilton Hotel

2. Letters of Support from Dick Clark Productions and Golden Globe Awards

3. Map of Proposed Traffic Closure

INTRODUCTION
The Beverly Hills City Council Liaison/Rodeo Drive/Special Events /Holiday Program Committee (Liaisons) are requested to review a request from Dick Clark Productions and the Beverly Hilton Hotel for approval of street and sidewalk closures associated with the Golden Globe Awards Ceremony scheduled for Sunday, January 7, 2024. City staff will administratively approve structural and traffic control plans, issue permits, and continue to work with Dick Clark Productions and the Beverly Hilton Hotel to coordinate logistical details for this event. A special event permit is required per Beverly Hills Municipal Code: Section 4-8-1.

If Liaisons approve, staff will take this item to a formal Council meeting on December 11, 2023 for full approval.

DISCUSSION
The 81st Golden Globe Awards ceremony held at the Beverly Hilton Hotel is scheduled for Sunday, January 7, 2024. The yearly event has been held at the Beverly Hilton Hotel since 1974. The event is attended by celebrities, media and other high profile guests as well as thousands of others requiring street and sidewalk closures to maintain safety and security for all. The awards ceremony will air live on a local television network but viewing audience will expand internationally.

City Departments will continue to work with Golden Globe representatives along with various other organizations such as the Los Angeles Police Department, Los Angeles Department of Transportation, Dick Clark Productions, Beverly Hilton Hotel and Traffic Control Company to establish security measures and traffic control plans to ensure the safety of all in attendance and mitigate any potential impacts closures may have.

Similar to previous years, the Beverly Hilton Hotel and Waldorf Astoria Hotel may host after parties hosted by various studio and entertainment companies immediately following the awards 2 of 4
program. The Golden Globe Awards show keeps in line with the City’s goal to support tourism, local businesses, and bring culture into the City with this star-studded esteemed event.

For over 80 years, the Golden Globe Awards has honored the achievements of those in both motion pictures and television. The Beverly Hilton Hotel will once again host the show, setting the stage for a night full of glitz and glamour in our City. The Golden Globe Awards show has support from executives at Dick Clark Productions and the Golden Globe Awards (attachment 2) hoping to continue the legacy and collaboration with the city and local businesses. The event draws guests to enjoy shopping, dining and entertainment which directly benefits local businesses.

PROPOSED ROUTE AND SCHEDULE
Lane and full-street closures are requested for approval to form a safe and secure venue during setup, the show itself, and tear down. On the day of the event, approximately 200 limousines and 250 personal vehicles will arrive at the Beverly Hilton Hotel between 2:00 PM and 5:00 PM.

Traffic control personnel will monitor parking and traffic activity in the area and officers will manage a full deployment of BHPD with additional support from Los Angeles County, Los Angeles City and Federal law enforcement agencies, and private security.

The following street closures requested for 2024 are similar to previous shows held on Sunday with the exception of the 2023 event which was held on Tuesday, January 10, 2023:

North Santa Monica Boulevard:
x Westbound: Curb lane closure, west of Wilshire, beginning at 6:00 AM on Tuesday, January 2 through 4:00 AM on Monday, January 8 as well as sidewalk closure directly adjacent to the hotel.
x Westbound: Complete sidewalk and street closure from Wilshire to Century Park East, from 9:00 PM on Friday, January 5 through 4:00 AM on Monday, January 8. x Eastbound: Complete sidewalk and street closure from Century Park East to Wilshire from 2:00 PM on Saturday, January 6, through 4:00 AM on Monday, January 8.

Wilshire Boulevard
x Eastbound: Curb lane closure, east of Whittier, beginning at 6:00 AM on Tuesday, January 2 through 4:00 AM on Monday, January 8.
x Eastbound/Westbound: Lane reduction begins 9:00 PM on Saturday, January 6. All but the two northern-most westbound lanes are closed to traffic (with exceptions noted below) from Comstock to South Santa Monica, from 9:00 PM on Saturday, January 6 until 4:00 AM on Monday, January 8. The two remaining westbound lanes remain open to through traffic until 6:00 AM on Sunday, January 7, the curb lane remaining Westbound and the 2nd lane counter flowed to accommodate Eastbound traffic. At 6:00 AM on Sunday, January 7, those two lanes close to all traffic until 4:00 AM on Monday, January 8, leaving all of Wilshire between Comstock and South Santa Monica closed. x Eastbound: Limited closure at Beverly Glen Blvd. (Los Angeles) with local access only to residents in the 10200 – 10300 blocks of Wilshire and Los Angeles Country Club visitors from 9:00 PM on Saturday, January 6 until 4:00 AM on Monday, January 8. Wilshire and adjacent sidewalks will be completely closed to all other through-traffic between the Country Club and South Santa Monica Blvd. Alternate routes: S. Santa Monica Blvd., Sunset Blvd., Olympic Blvd.
3 of 4
Whittier Drive
x Northbound/Southbound: Limited closure from Wilshire to Elevado with local access to residents only from 6:00 AM on Sunday, January 7 through 4:00 AM on Monday, January 8.

Greenway Drive
x Northbound/Southbound: Limited closure at Sunset with local access to residents only at 6:00 AM on Sunday, January 7 through 4:00 AM on Monday, January 8.

Trenton Drive (including adjacent alleyway)
x Northbound/Southbound: Limited closure from Wilshire to Whittier with local access to residents only from 6:00 AM on Sunday, January 7 through 4:00 AM on Monday, January 8.

Carmelita, Elevado and Lomitas Avenues:
x Eastbound/Westbound: Limited closure at Walden with local access to residents only from 6:00 AM on Sunday, January 7 through 4:00 AM on Monday, January 8. Alternate routes: All north/south streets east of Bedford Dr. to remain open.

EVENT NOTIFICATIONS, MARKETING, AND PARTNER SUPPORT
Notifications will be a team effort between the City and Dick Clark Productions and Beverly Hilton Hotel. Event producers will send out Letters of Notification to all businesses and residents affected by the large scale event closures. Event producers will work with Public Works Transportation Division to notify Metro Busses and Tour Busses to coordinate alternate routes.

The City will send out Nixle alerts, Citywide Announcements, post on all social media platforms and will place ads in local papers notifying the Beverly Hills community of street and sidewalk closures as well as maintain an event webpage providing the public with the most up to date information and man a hotline number. Traffic Control Officers will also have postcards with them at different posts to pass out to anyone needing specific information of closures and provide walkers and drivers with alternate routes.

FISCAL IMPACT
All expenses related to the event are the responsibility of the Golden Globes team, including, but not limited to: City permits, street closure and/or use fees, City personnel, and equipment, broadcast of the awards program, event fees and any other associated costs related to the event. Dick Clark Productions and the Beverly Hilton Hotel will be responsible for all City costs and should be paid in full prior to event date. No fee waivers have been requested and all fees will be charged based on the current fiscal year 2023/24 fee schedule.

All individual after-parties will be billed for personnel dedicated solely to each respective event through separate permits.

The City’s Risk Manager recommends General Liability Insurance in the amount of no less than $2 million dollars (per occurrence) naming the City of Beverly Hills as an additional insured as a requirement to be provided by Dick Clark Productions and the Beverly Hilton Hotel. 4 of 4

RECOMMENDATION
Staff requests direction from City Council Liaisons regarding approval of street and sidewalk closures as well as all relating to both the special event permit and film permit for the 81st Golden Globe Awards show to be held on Sunday, January 7, 2024.

If approved, City staff will bring the proposal to full City Council for approval at the December 11, 2023 meeting.