Beverly Hills City Council
February 6, 2024

AGENDA REPORT
Meeting Date: February 6, 2024
Item Number:

To: Honorable Mayor & City Council
From: Patty Betancourt, Special Events and Film Coordinator Subject: VANITY FAIR POST ACADEMY AWARDS DINNER EVENT ON SUNDAY, MARCH 10, 2024, INCLUDING CLOSURE OF 400 BLOCK

OF NORTH CRESCENT DRIVE
Attachments: 1. Letter of Request from Vanity Fair

2. Local Merchants, Restaurants and Hotels Utilized by Vanity Fair

3. Letter of Support from The Wallis Annenberg Center for the Performing Arts

RECOMMENDATION
Staff recommends City Council approve a request by Vanity Fair to hold their annual Post-Academy Awards Event on Sunday, March 10, 2024, as recommended by the Rodeo Drive/Special Events/Holiday Program Committee Liaisons during their meeting on Thursday, January 18, 2024. As in previous years, City staff will administratively approve structural and traffic control plans, issue permits, and continue to work with Vanity Fair to coordinate all logistical details for the event if approved by City Council. A special event permit is required per Beverly Hills Municipal Code Section 4-8-1. Approval of the event includes the street closure of the 400 block of North Crescent Drive from Monday, February 26, 2024, through Thursday, March 14, 2024. It is important to note that in 2021 City Council approved a three-year commitment to Vanity Fair to hold this event (2022-2024). This report serves as an informational item for the event, and formal approval of its specific 2024 street closure dates.

INTRODUCTION
The proposed 2024 event, as in previous years, requires a two-week street closure of the 400 block of North Crescent Drive, use of additional streets in the city such as Civic Center Drive and Foothill Road, Crescent garage, as well as the north parking lot of City Hall for event preparations. On the weekend of the event, a complete buyout of the Crescent garage, lighting City Hall’s Crescent courtyard, and use of the Municipal Gallery are requested as well. The event also includes use of The Wallis Annenberg Center for the Performing Arts (The Wallis); the agreement with The Wallis is managed separately by The Wallis Board of Directors and staff.

Meeting Date: February 6, 2024

As proposed, the event will require street closure of the 400 block of North Crescent Drive between North Santa Monica and South Santa Monica Boulevards, inclusive of setup and tear down, Monday, February 26, 2024, through Thursday, March 14, 2024.

Extended lane closures including South Santa Monica Boulevard, North Santa Monica Boulevard, and full lane closures of the 400 block of North Canon Drive will only be on Sunday, March 10, 2024, which will be used for arrivals and departures of guests.

In Beverly Hills, this year marks an important event: the Election Year. To ensure a smooth voting process for Vanity Fair and Citywide elections, the in-person voting center will be located at The Beverly Hills Library Auditorium. This voting center, operated by the Los Angeles County Clerk Office, will be open from Saturday, February 24 to Tuesday, March 5, 2024, spanning a period of 11 days. During this time, the voting center will be accessible to voters during voting times, regardless of the regular Library hours. To enter the auditorium, voters can use the Rexford entrance, which can be accessed via stairs or elevator. Additionally, there will be designated accessible parking spaces available on Rexford in front of Kelly’s Coffee, where in-car voting will also take place. To ensure a seamless voting experience, all parking meters near the voting center will be reserved in advance by the Traffic Division. Signs will be posted to indicate that these parking spaces are designated for voters only. Measures will be taken to reroute tour buses that typically use the location for pick-up, ensuring minimal disruption.

The City Clerk Office has been proactive in keeping residents informed about the upcoming elections. Election notifications and information have been sent out to all residents since early January, providing details about the voting centers and drop box locations. For any further inquiries or concerns, residents can visit the dedicated website maintained by the City Clerk Office, which contains up-to-date information.

With these arrangements in place, the Beverly Hills community can participate in the democratic process and exercise their right to vote conveniently and securely.

DISCUSSION
Vanity Fair’s Annual Post-Academy Awards Party has been a prestigious, high-profile event for over 25 years, with the last eight occasions held in Beverly Hills on Crescent Drive between City Hall and The Wallis. Utilizing Crescent Drive, the event organizers have constructed an elegant, secure tented area that attracts an average of 1,000 - 1,200 high-profile attendees over the course of the evening. The guests include Oscar winners and nominees, celebrities, politicians, and dozens of national and international media outlets.

Vanity Fair prioritizes the City’s safety-first approach and as such, all road closures will be subject to review and approval of a professional traffic control plan by the City’s Transportation Division and Police Department. Additionally, all permits including temporary structure, tent, generator, and film permits will be reviewed and approved by City staff from many departments and divisions including Community Development, Police, Fire, Public Works, and Parking Services.

Since the event has been held here, the Vanity Fair crew and guests stay in Beverly Hills hotels, support local businesses, and patronize restaurants in the city during the build and event preparation. Attachment 2 details the local businesses that Vanity Fair has utilized over the years, with a commitment to continue to support our businesses again in 2024. This year, Vanity Fair has blocked out 300 rooms for staff and guests at the Beverly Wilshire Hotel and will work with the Chamber of Commerce to supply a list of places to visit and dine at during their stay in the City of Beverly Hills. Chef Evan Funke, Meeting Date: February 6, 2024

chef and owner of Funke Restaurant has been selected to be the lead chef and will prepare food and signature drinks to serve to all attendees at the event.

NOTIFICATION, MARKETING, AND PARTNER SUPPORT
Notifications will be a team effort between the City and Vanity Fair. Event producers will send out Letters of Notification to all businesses and residents affected by the largescale event. Local churches along North Santa Monica Boulevard will be notified regarding the event day specifically so that they may pass along information to congregation members ahead of Sunday, March 10, 2024. It should be noted that this event takes place the weekend before the Los Angeles Marathon (Sunday, March 17, 2024). Any notifications will be made well in advance and specific to closure activity.

Event producers will work with Public Works Transportation Division to notify Metro Busses and Tour Busses to coordinate alternate routes.

The City will send out Nixle alerts, Citywide Announcements, post on all social media platforms and will place ads in local papers notifying the Beverly Hills community of street and sidewalk closures as well as maintain an event webpage providing the public with the most up to date information and man a hotline number. Flyers with closure information and alternate routes will be placed at front desk counters in city buildings, park community centers including library and the Beverly Hills Farmers Market.

The Vanity Fair Post Academy Awards event is a highly publicized and broadcasted event throughout national and international press and media. Previous coverage of the party, both in the papers as well as on social media, has included hundreds of references to Beverly Hills, City Hall, and The Wallis.

FISCAL IMPACT
All expenses related to the event are the responsibility of Vanity Fair including, but not limited to: City permits, street closure and/or use fees, City personnel, event fees, Crescent Garage fees, use of the Municipal Gallery and any other associated costs related to the event. All fees will be charged based on the current fiscal year 2023/2024 fee schedule.

In the current three-year agreement that was approved by Council on December 7, 2021, the street rental cost fee for “Commercial Locations, Non-Resident, 25-30 Hours”. this year according to the current fiscal fee schedule will be a flat rate fee of $23,787 that will be charged in addition to all personnel and permit fees.

The City’s Risk Manager recommends General Liability Insurance in the amount of no less than $2 million dollars (per occurrence) naming the City of Beverly Hills as an additional insured as a requirement to be provided by Vanity Fair.

Michael D. Forbes,
Director of Community Development
Approved By
Attachment 1

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Attachment 2
CONDÉ NAST
1 World Trade Center, 25th Floor, New York, NY 10007 – DIRECT LINE: (212) 286-7624 – E MAIL: [email protected] LOS ANGELES: LONDON: PARIS
6300 Wilshire Boulevard Vogue House, 1 Hanover Square Place du Palais Bourbon Los Angeles London W1R OAD, England 75343 Paris Cedex 07 Tel: (323) 965-3400 Tel: 44-207-499-9080 Tel: 33 44 11 78 52

VANITY FAIR

SARA MARKS

DIRECTOR OF SPECIAL PROJECTS
Local Merchants that both the Vanity Fair Crew and our Guests have used/worked with whilst we are in Beverly Hills and providing, they are all open plan on using in 2024: - Alo Yoga
Al’s Newsstand
Avra Estiatorio
Bank of America
Beverly Hills Market & Deli
Beverly Hilton Hotel
Beverly Wilshire Four Seasons Hotel
Bluebottle
CH Carolina Herrera
Chaumont
Cos
Crate & Barrel
Crustacean
CUT @ Beverly Wilshire
CVS Pharmacy
Da Pasquale Trattoria
Diptyque
Dry Bar
E.Baldi Restaurant
Edelweiss Chocolates
English Rabbit
Euro Cafe
Fountain Bar & Polo Lounge at The Beverly Hills Hotel
Four Seasons Hotel
Funke Restaurant
Garfield Pharmacy
Giorgio Armani
Heritage Fine Wines
Hermes
Il Fornaio
Il Pastaio
Intermix
Jack Colker’s 76 Gas Station
Jimmy John’s
Kelly’s Coffee & Fudge Shop
Laduree
La Dolce Vita
La Scala
Lawry’s The Prime Rib
Mastros
Matsuhisa
CONDÉ NAST
1 World Trade Center, 25th Floor, New York, NY 10007 – DIRECT LINE: (212) 286-7624 – E MAIL: [email protected] LOS ANGELES: LONDON: PARIS
6300 Wilshire Boulevard Vogue House, 1 Hanover Square Place du Palais Bourbon Los Angeles London W1R OAD, England 75343 Paris Cedex 07 Tel: (323) 965-3400 Tel: 44-207-499-9080 Tel: 33 44 11 78 52

VANITY FAIR

SARA MARKS

DIRECTOR OF SPECIAL PROJECTS

PAGE TWO
Local Merchants that both the Vanity Fair Crew and our Guests have worked with / used during the time we have been in Beverly Hills: -
Mr. Chow
MiniLuxe Beverly Hills
Mulberry Street Pizza
Nate ‘n Al
Neiman-Marcus
Nespresso
Nua
Paper Source
Pavilions
Peninsula Hotel
Pioneer Hardware Store
Prada
Ralph Lauren
Rite Aid
Saks Fifth Avenue
Sixty Beverly Hills
Spago
Stuart Weitzman
Sugar Fish
Sunglasses Hut
Super Care Drugs
The Beverly Hills Hotel / The Fountain & The Polo Lounge The Cheesecake Factory
The Farm of Beverly Hills
The Grill on the Alley
The Hideaway
The Honor Bar
The Maybourne Hotel
The Terrace @ The Maybourne Hotel
The Palm Restaurant
The Print Center
The Roof Top by JG
The Waldorf Astoria
Tiffany & Co.

T-Mobile
Tod's
Urth Caffee
Via Allora
CONDÉ NAST
1 World Trade Center, 25th Floor, New York, NY 10007 – DIRECT LINE: (212) 286-7624 – E MAIL: [email protected] LOS ANGELES: LONDON: PARIS
6300 Wilshire Boulevard Vogue House, 1 Hanover Square Place du Palais Bourbon Los Angeles London W1R OAD, England 75343 Paris Cedex 07 Tel: (323) 965-3400 Tel: 44-207-499-9080 Tel: 33 44 11 78 52

VANITY FAIR

SARA MARKS

DIRECTOR OF SPECIAL PROJECTS

PAGE THREE
Wally’s Vinoteca
Wally’s Wine Store
Whole Foods

HOTELS BEING USED FOR OSCARS IN 2024
Four Seasons Beverly Wilshire (300+ Room Nts)
Guests will stay at: The Peninsula, The Waldorf Astoria, The Maybourne, The Four Seasons on Doheny The Beverly Hills Hotel, The Sirtaj & Sixty Beverly Hills.

HOTELS USED FOR OSCARS IN 2023
The Maybourne Hotel (300+ Room Nts)
Guests stayed at: The Peninsula, The Waldorf Astoria,
The Four Seasons Regent Beverly Wilshire, The Four Seasons on Doheny The Beverly Hills Hotel, The Sirtaj & Sixty Beverly Hills.

Attachment 3
January 9, 2024
To: The Honorable Mayor and Beverly Hills City Council
From: Robert van Leer, Executive Director & CEO
Wallis Annenberg Center for the Performing Arts
On behalf of the Board of Directors and Staff of the Wallis Annenberg Center for the Performing Arts, we would like to extend our enthusiastic support to the Mayor and City Council for Condé Nast and Vanity Fair’s annual 2024 Academy Awards Party at The Wallis and on N. Crescent Drive.

In addition, we fully support Vanity Fair’s 2025 event and any future requests of endorsement in conjunction with the City of Beverly Hills.

As a non-profit organization and a vital part of the City of Beverly Hills’ cultural fabric, The Wallis benefits greatly from the revenue and exposure of the highly publicized event through international and national press and media. Festivities of this stature will only underscore Beverly Hills' status among the most notable and desirable destinations in the world.

We look forward to welcoming Vanity Fair’s team and guests back to the Wallis Annenberg Center for the Performing Arts.

Sincerely,
Robert van Leer
Executive Director & CEO
Wallis Annenberg Center for the Performing Arts
CC: Sara Marks, Vanity Fair